Video is the new battleground in the “Experiences” economy
It’s official! Video is the new battleground in tours and activities.
Last week GetYourGuide CEO Johannes Reck posted on LinkedIn about their fall release day, Unlocked 2024.…
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Airbnb
Airbnb sees an increase in travel searches among Indian Travellers
Airbnb reveals trending travel destinations among Indian travelers for the upcoming festive and autumn season (September-November), showcasing a blend of trending domestic and international…
Airbnb acquires AI stealth company, GamePlanner.AI
“What makes GamePlanner.AI so special is that they combine expertise in AI, design, and community,” said Airbnb CEO and co-founder Brian Chesky. “AI will rapidly alter our world more than…
Breezeway becomes official Airbnb partner
Breezeway has become an official Airbnb Software Partner, the integration leverages multiple data connections to bring automation and operational insights to hosts and property managers.
Airbnb sees strong travel interest to the Philippines among SEA travelers
Latest data from Airbnb reveals that Airbnb Hosts and guests are emerging as key drivers of economic activity in destinations and communities across the Philippines.
While the pandemic…
6 reasons to NOT use this viral TikTok AirBnB hack
A recent video by TikTok user Anna (@annathingbutanimals) has been garnering attention for her travel hack, which she says has purportedly saved her thousands of dollars while travelling.…
Top 15 European destinations for most competitive Airbnb stays
Moneyzine unveil the European cities where Airbnb accommodations offer superior value compared to hotels for summer vacations.
Solo travel and private room stays on Airbnb gain momentum in the Philippines
New Airbnb data reveals that Filipino travellers are increasingly going solo, as solo travel by Filipinos on the platform increased over 185% year-on-year in 2022 compared to 2021.
Platform…
Never stop innovating… and learn to listen: Amir Segall
Ahead of speaking at the Phocuswright Europe event in Barcelona from 12 to 14 June Airbnb’s Director of Commercial, Amir Segall, has emphasized the importance for travel technology companies…
Top 10 affordable and must visit Airbnb’s in the US
A new study shows a ranking of ten of the most affordable Airbnb’s in the US that also have the wow factor people are looking for.
Top 10 Global Bleisure Cities
Analysis by Carl Friedrik, has revealed the best luxury bleisure cities in the world for those looking to make the most of business leisure working in style.
Pinpointing travel trends with Linktree
Key travel and hospitality trends have been highlighted with Linktree’s full Link-Back report.
Airbnb launches GBP 1m Sustainable Hosting Plan
Airbnb has launched its Sustainable Hosting Plan, including a GBP1 million fund to support Hosts with energy efficiency improvements, cutting carbon emissions and making long-term savings on…
Aussies want to travel to Japan: Airbnb
As Japan has now reopened to the world for individual travel, more than half (56 percent) of Aussies are looking to travel to Japan when they are able, a new YouGov survey commissioned by…
OTAs raise concern with Penang Govt on short term rental plans
The Asia Travel Technology Industry Association (ATTIA) and its members submitted recommendations to the Penang State Government (Local Government Division) recently, regarding the proposed…
WTTC hosts dialogue between private sector and the G20 Ministers
The Travel & Tourism private sector was invited to the G20 Tourism Ministers’ meeting, when the World Travel & Tourism Council (WTTC) addressed the Group of Twenty in Bali,…
Untouched rural destinations more popular with tourists in Thailand: Airbnb
Airbnb claims that some of the ‘lesser-known’ destinations that travellers are exploring include Koh Lanta, Trat, Pai and Cha-Am.
Leisure travel: What’s trending in 2022
New study reveals travel customers are rapidly changing their travel habits in planning and booking based on a multitude of factors.
Leisure travel: What’s trending in 2022
Digital nomads on Airbnb’s target list, partners with 20 destinations to support remote work around the world
Airbnb launched its ‘Live and Work’ Anywhere initiative to identify some of the most remote worker-friendly destinations in the world
OMG! Fund: Airbnb rolls out $10 million for the world’s craziest listing ideas
The fund's $10 million will help finance 100 of the craziest ideas, giving 100 people an opportunity to turn them into actual Airbnb OMG! Category listings, which are Airbnb’s collection of…
Airbnb launches new safety product for solo travellers
Airbnb strives to be a place where anyone can belong and feel safe while travelling. One strength is in the flexibility we offer to our guests through our over 6 million listings. From…
Airbnb hosts in Thailand use their income in time of soaring inflation
Airbnb has released the first results from its latest survey of hosts and guests worldwide, focusing on its findings from Thailand
Airbnb to wind down China rentals amid ongoing lockdowns
All listings for homes in China will be removed from Airbnb’s website by summer
A new Airbnb for a new world of travel
With a new way to search designed around Airbnb Categories, the innovative Split Stays feature, and AirCover for guests, this launch represents the biggest change to Airbnb in a decade.
Most Indians keen to travel abroad in next six months: Airbnb survey
Indian travellers are planning their next trip abroad with almost three-quarters of respondents looking to do so in the foreseeable future
New Bengaluru tech hub part of Airbnb’s ongoing investment in India
Airbnb has announced fresh investment in India through the impending opening of a new technology hub in Bengaluru
Can You Be A Good Host? Airbnb Offers A Free Year In Sicily
Airbnb, the online short-term rental platform, is giving away a free one-year stay in a newly renovated property in Sicily’s small rural village of Sambuca.
New Airbnb offering: Live for a year in a restored ‘1 Euro’ Sicilian home
Airbnb is on the search for the ideal candidate to live rent-free for a year and host a decayed-turned-designer Italian heritage home
Demand for different types of Airbnb up 400%
Some of the weirdest Airbnb’s listed to find out how much they would cost in comparison to similar properties in the area
Airbnb endorses STAAH as preferred partner for 2021
Cloud-based technology STAAH has been chosen by Airbnb as their preferred software partner for 2021 as it has been recognised for exceptional performance in connecting hosts around the world…
Lights, Camera, Action! Airbnb celebrates world of Bollywood with festival of hosted online experiences
Airbnb announced the launch of Bollywood Insiders, a 10 day festival of engaging Online Experiences that brings India’s storied film industry to life
Indians looking to live anywhere, explore nature getaways and offbeat locations when travel returns
Indians are looking at travel in newer ways and exploring flexible, nearby travel and travel to work remotely, according to new Airbnb and YouGov research
Oyo, Airbnb, EaseMyTrip and Yatra come together to launch CHATT
Leading players of the OTA industry in India have come together to back and enable an industry association - Confederation of Hospitality, Technology and Tourism Industry (CHATT)
Airbnb is looking for 12 people to live anywhere for one year
Inspired by the growing flexibility to work and live from anywhere, Airbnb has announced the launch of “Live Anywhere on Airbnb”, a program for 12 individuals to live exclusively in listings…
Stay Thai, Your Style! Airbnb unveils domestic travel campaign for Thailand
As part of Airbnb’s ongoing commitment and in support of the government’s efforts to help drive Thailand’s tourism recovery, Airbnb has launched a domestic travel campaign Stay Thai, Your…
Taking the Sea-Nic route! Boating holidays set sail for 2020
New research has revealed a growing trend for 2020 – and one that is no longer exclusive to the UK’s wealthiest individuals – the boating holiday
MTDC partners with Airbnb to promote offbeat destinations in Maharashtra
By promoting homestay tourism, this partnership will encourage travel to lesser-known destinations and will enable inclusive community-led tourism in the state, that will further enhance…
Worried about homestays in Thailand? Airbnb launch new safety standards
To ensure hosts are aligned with Thai government guidance, Airbnb has consulted with the Ministry of Public Health’s Department of Health and recently held a joint discussion with Airbnb…
Airbnb contributes USD 320 million to Indian economy
Airbnb contributed over INR 22 billion (USD 320 million) to India’s GDP and supported close to 50,000 local jobs in 2019 alone, according to a new study
Airbnb now offers virtual ‘travel’ experiences to keep you entertained at home
Airbnb has introduced Online Experiences, a new way for people to connect, travel virtually and earn income during the COVID-19 crisis. With communities around the world staying home to…
Airbnb sets aside USD250 million to support hosts
In light with the development of COVID-19 health crisis, Airbnb has announced several key initiatives and policies, including USD250 million USD to help accommodation hosts impacted by…
Free places to stay for medics and caregivers fighting Coronavirus in France
In partnership with the French government, Airbnb has launched a local expansion of their Open Homes programme to connect medical staff and caregivers batting the coronavirus outbreak in…
Airbnb launches USD 1 million fund for world’s most unique home ideas
Airbnb is searching for the world’s wildest home ideas – and has launched a USD 1 million fund to make them a reality. The Unique Airbnb Fund is the company’s first-ever USD 1 million…
Airbnb tweaks refund policy
Airbnb is making adjustments to its refund policy in an attempt to balance the needs of hosts and guests on its home-sharing site amid the global coronavirus outbreak that has severely…
Pack your trunk (err, bags)! Historic, elephant-sized stay along the Jersey Shore
Three lucky Airbnb guests and their friends will have the chance to stay inside Lucy the Elephant, one of the first and only National Historic Landmarks now on Airbnb. A tribute to the…
STAA welcomes three new members
The UK Short Term Accommodation Association (STAA), the trade body representing the short-term rental sector, has announced that it has welcomed three new affiliate members to its ranks…
Chinese New Year: Group travel explodes in 2020
Ahead of the upcoming Chinese New Year season, Airbnb reveals a surge in family travel during the holidays that boosts tourism in the region.
Travellers choose to travel with their loved…
Thai tourists top travel trends at NYE
With 2019 drawing to a close, the number crunchers at Airbnb has collated and analysed the data from millions of transactions to find out exactly where Thais prefer to celebrate New Year.…
STAA responds positively to European Court of Justice ruling on Airbnb
The UK Short Term Accommodation Association (STAA) has welcomed the ruling by the European Court of Justice about clarifying Airbnb’s status as an Information Society Services (ISS)…
Airbnb is on its way to becoming a hotel company
After disrupting the billion-dollar hotel industry, Airbnb is slowly straying away from its roots of listing private houses and rooms to becoming more of a hotel company.
B&B owners across the UK worry about ‘Airbnb effect’
New research has revealed nearly half (47%) of B&B owners across the UK are nervous about oversupply in the market due to Airbnb and budget hotels.
Live like a ‘Maharaja’: City Palace of Jaipur now on Airbnb
Jaipur’s Royal Family becomes Airbnb’s first 'Royal Hosts' as their family home, the City Palace of Jaipur, becomes available on the home-sharing platform.
Airbnb now accessible in twice as many languages
Airbnb has doubled the number of languages in which hosts and guests can use the platform, now supporting 62 languages around the world.
Tiqets raises USD 60 million led by Airbnb
Tiqets announced its series C financing of USD 60 million led by Airbnb with continued support from prior lead investors HPE Growth Capital and Investion. With this new funding, the…
20 for 2020: Airbnb’s top destinations to visit next year
Looking ahead to travel planning for next year, Airbnb is forecasting a growing interest in lesser-known and eco-conscious destinations across the world.
One night only: Highclere Castle is now on Airbnb
For one night only, Highclere Castle will open its doors to two guests, giving them the opportunity to immerse in the iconic location.
Hello four legged friend! Airbnb unveils Animal Experiences
Booking platform Airbnb has now unveiled Airbnb Animal Experiences - a brand new category of Airbnb Experiences that allow people to better understand animals through caring, expert…
Airbnb announces latest community-led destination marketing efforts in Buriram
Ahead of World Tourism Day this week, Airbnb reaffirmed its commitment to continue promoting Thailand’s emerging destinations on the global stage, with its latest community-led…
Love a staycation? Airbnb reveals strong trend amongst UAE residents
More and more UAE nationals and residents prefer staycations, even during the hottest months. Crunching three-months’ worth of numbers from 22 May-22 August (a key booking period for…
Travel tech this week: From staycation to golf tourism
This week, Airbnb has revealed staycation trends in MENA region, while TripAdvisor has released a transparency report. Lastly, stat-up golfscape has launced in Ireland enhancing the…
Upcycled spaces: Airbnb stays at ‘eco-friendly homes’ increased by 141%
As sustainable tourism becomes more important than ever, hosts and guests on Airbnb are making significant changes to support environmentally conscious travel.
Philippines’ tax agency eyes Airbnbs as fresh source of income
Airbnb has become a popular alternative to expensive hotels for a day of “staycation”. Philippines’ Bureau of Internal Revenue (BIR) is turning to Airbnbs as the new source of additional…
Airbnb creates K-pop themed experiences for Thais
Airbnb Experiences is inviting Thais to take their love of Korea to the next level with the launch of Airbnb’s K-pop and K-beauty Experiences.
Tourists can now book immersive and unique…
Hotel or Airbnb? 10 cities where it’s actually cheaper to book a hotel
Analysis from comparethemarket.com has revealed the average cost of a hotel compared to an Airbnb in 52 major cities around the world.
Airbnb makes it easier to look for work-friendly lodgings
Airbnb has added a new feature to make it easier for business travellers to search for work-friendly lodgings that will fit their needs.
China summer bookings jump manifold in Airbnb Plus
Airbnb Plus, an up-market tier of homestay rentals platform Airbnb, has had a more than six-fold increase in summer bookings for China amid surging demand.
Destinations close to…
Airbnb Luxe redefines luxury travel
Airbnb has launched Airbnb Luxe — a new luxury experience that makes personal and bespoke travel more accessible to everyone.
“Those who believe that their standard home or landlord policies will cover them are sadly mistaken”
Home share hosts can look forward to enhanced protection on their short term rentals with the announcement that Airbnb insurance broker, Pikl Insurance, has hooked up with online broker…
Airbnb Adventures off to a rough start
Customers who tried to book have taken to Instagram and Twitter to complain about being charged for vacations they were ultimately denied.
For adrenaline junkies only: Airbnb targets thrillseekers
Airbnb unveils Airbnb Adventures - an expansion of Airbnb Experiences that includes the incredible opportunity for daring guests to channel their inner Phileas Fogg and travel around the…
Channel your inner Phileas Fogg with Airbnb Adventures
You can now enjoy a six-day Galapagos Slow Food Safari, experience the wonders of Oman or camp on a cliff in Colorado. All you have to do is just show up.
An expansion of Airbnb…
Airbnb unveils ‘That’s Why We Airbnb’ campaign
Community-driven hospitality company, Airbnb has announced the launch of its latest marketing campaign ‘That’s Why We Airbnb’. Narrating the stories of real travellers, the campaign…
Staycation on rise this Eid in UAE, says Airbnb
An ever-increasing number of UAE residents are enjoying an extended Eid break and taking more staycations.
Qantas secretly selling first class seats on Airbnb
Qantas has revealed that it secretly put up first class seats for sale on Airbnb for as low as USD 20. However, these flights can only be redeemed only with Qantas points.
Travel tech this week: Airbnb, Kiwi.com and TrustYou launch new features
This week, tech companies Airbnb, Kiwi.com, TrustYou and Alternative Airlines have launched new features in their respective platforms.
Know your roots: Airbnb, 23andMe to offer heritage travel recommendations
Tech giant Airbnb is teaming up with 23andMe, the biotech firm best known for genomics reports about family history and health, to deliver heritage travel recommendations in user…
Start-up Fairbnb is Airbnb but with a heart
Fairbnb is a new start-up in the quad that allows you to rent your home to guests and will collect 15% commission on bookings. Where that commission will go sets the two start-ups apart. In…
Airbnb boosts income and jobs in Thai regional communities
New data released today by Airbnb, highlights how the home share community is helping grow tourism in off-the-beaten-track destinations across Thailand and the Asia Pacific, and helping…
Oyo says konnichiwa
Fresh from receiving a significant investment from Airbnb, Indian unicorn Oyo has struck a joint venture with Softbank Corp. to launch a hotel business in Japan.
A night with Mona Lisa: Airbnb partners with Musée du Louvre
The world-famous Musée du Louvre in Paris has joined forces with Airbnb to give once-in-a-lifetime access to the museum and its masterpieces.
This cabin in the woods is the most popular on Airbnb
The most visited property listed on Airbnb is not a castle or a luxury place, but a small cabin in the woods of California.
US consumers spend more in Airbnb than Hilton
Airbnb has long been a threat to hotel companies as it offers cheaper accommodation. The start-up also enables hosts to earn money by opening their homes to travellers.
Travel tech this week: Amadeus partnerships and payments made easy
This week, we saw Amadeus has renewed some of its partnerships as well as alternative payments in the UK.
Big Game: The hunt for an ‘end-to-end’ booking platform
There has been a long quest for that one name in travel that caters to the need of a traveller from beginning to end. That is the dream!
VisitBritain to boost local experiences with Airbnb
National tourism agency VisitBritain and Airbnb have announced a partnership to promote and broaden local-led tourism experiences.
Airbnb to build an “end-to-end platform” with latest hire
Airbnb is breaking into the travel market as the company just hired the founding head of Virgin America Fred Reid as global head of transportation.
20 trend reports in 1: What travel will look like in 2019
Flooded with trend reports at the end of the year? TD has a special New Year's gift-- the lord of all trends reports to keep you on top of your game in 2019.
Travel tech this week: Google and Airbnb’s new acquisitions and more
This week, we saw travel tech giants acquire smaller companies to fuel their growth and industry leaders drive innovation.
Airbnb: “Creative communities are essential to vibrant, inclusive economies”
Following a recent study by Airbnb, the accommodation-sharing platform has discovered that amongst all of their hosts in Thailand two thousand work in the creative industry.
Airbnb speeds up tourism with B-STAY for MotoGP 2018
Airbnb has partnered with local homestay provider B-STAY to promote tourism and build flexible accommodation supply for MotoGP 2018.
Airbnb puts Thai local boutique hotels on the global stage
Airbnb unveiled details of its new partnership with the Thailand Boutique Accommodation Trade Association (TBAA) at a memorandum of understanding (MoU) signing ceremony at Beat Hotel in…
Astro-tourism: Airbnb launches ‘blood moon’ experience
Airbnb has launched a unique Social Impact Experience to offer guests a close view of the Red Planet by visiting the world’s largest telescope, the Gran Telescopio Canarias (GTC) in Spain’s…
Airbnb pairs with Thai government to boost hospitality standards
Airbnb has announced its first official partnership with the Thai government to train local provincial officials on hospitality, hosting, and compliance standards.
Direct bookings startup Triptease’s funding reaches USD 13 million
Following our story in April where Triptease content manager Lily McIlwain, told us about the direct booking start up's report into the future of A/B testing, the company has now announced…
Airbnb suffers blow in APAC with new legal rulings
Airbnb has said that new legislation in Asia and the Pacific "stinks". Japan, Thailand, and Australia recently released new regulations that will affect the company’s listings.
Japan…
Airbnb donates €1.25 million to Community Tourism Programme
Airbnb has released details concerning the first recipients of its €5 million Community Tourism Programme. More than €1.25 million has been awarded to 24 community projects from London to…
New Orleans temporarily bans short-term rentals
New Orleans has hit the pause button on adding more short-term rentals in the city, as the local council conducts further study on the effects of transient accommodations.
The ‘Airbnb Effect’: The platform’s economic contribution during the royal wedding
As the world watched in awe, Airbnb hosts took advantage of the Royal Wedding frenzy. The Airbnb effect gave extra income to hosts in London, Windsor and its surrounding areas, bringing more…
Personalized experiences create leaders in the hospitality industry
Companies that can deliver a personalized experience, from search to booking to check-out, are the leaders of the lodging industry.
Airbnb’s pursuit to restore Puerto Rico’s tourism business after Hurricane Maria
Airbnb’s Brian Chesky and Puerto Rico governor Ricardo Rosselló have announced a new partnership to drive tourism and support the island as it builds back after Hurricane Maria.
Airbnb works with Nuki to make physical keys a thing of the past
Nuki, a smart lock innovator, has announced it is working with Airbnb to make locking and unlocking doors easier – and much cooler.
Airbnb takes ‘healthy tourism’ to another level with new office and advisory board
Airbnb launches the Office of Healthy Tourism - an initiative to drive local, authentic, and sustainable tourism in countries and cities around the globe.
Airbnb expects 20,000 people to book Airbnb Concerts each month
All around the globe, Airbnb is adding hundreds of concerts and it’s already on track to be in 50 cities and have 20,000 people booking Airbnb Concerts each month before the year ends.
2018 shaping up as the critical year in China’s home-sharing sector
The sharing economy is again under spotlight in Asia. During the 2018 Boao Forum for Asia (BFA), an Asian equivalent of the World Economic Forum, top entrepreneurs in the Chinese sharing…
Airbnb empowers disabled guests with new accessibility features
To help guests with disabilities, Airbnb has launched 21 new accessibility features and filters to find homes which better fit their needs.
Is Airbnb really planning to launch an airline?
Airbnb made waves recently with the announcement of its major platform updates. And now, reports say, they’re coming up with an even bigger plan.
Airbnb reveals major platform updates with roadmap to 2028
Airbnb unveils a new roadmap for its core home business, designed to bring transformative benefits to every type of traveller.
Airbnb fires back at Queenstown Lakes over controversial regulations
Queenstown Lakes District Council unanimously voted to proceed with public notification of revised rules for Residential Visitor Accommodation.
Airbnb to invest millions into responsible tourism across APAC
Yesterday at the APEC CEO Summit in Da Nang, Airbnb announced it will invest 68 million baht through 2020 to promote and support innovative and responsible tourism projects throughout…
Why is age the secret to Airbnb success?
Airbnb celebrates the UN’s International Day of Older Persons. This year, the theme for was “Stepping into the Future”, something Airbnb claims it is seeing senior people do all over APAC.
Airbnb joins forces with PATA on the sharing economy
Airbnb is the latest hospitality sector organisation to join the Pacific Asia Travel Association (PATA).
New technology “allows Airbnb owners to compete with hotels”
A new market intelligence tool has been launched that developers claim will allow Airbnb owners to "compete on the same level as hotels".
AirDNA, which specialises in vacation rental…
Japan creates new rules for home-sharing
The Japanese government has passed a series of new laws governing home-sharing and short-term rentals.
The regulations, which could have a major impact on companies like Airbnb,…
Flight Centre to offer Airbnb for corporate travellers
Flight Centre Travel Group's (FCTG) corporate division in Australia and New Zealand has formed a ground-breaking partnership with Airbnb to provide accommodation for its corporate…
Airbnb partners World Bank to boost rural tourism
Airbnb has signed a new agreement with the World Bank Group, through which the two organisations plan to boost rural economies in developing countries through tourism.
A memorandum of…
Airbnb aims to improve check-in process
With no check-in desks or reception staff, arriving at Airbnb properties can often be a confusing process.
To alleviate these problems, the home-sharing company has created a new way of…
Airbnb could cooperate with Chinese rival
Airbnb is in talks with Chinese home-sharing company Xiaozhu, regarding a potential collaboration.
The state-run China Daily reported Chen Chi, CEO of Xiaozhu, as saying that the two…
Brits shun domestic attractions for international travel
Brits are more likely to have visited the Eiffel Tower than the London Eye and the Houses of Parliament, and more people have been to the Empire State Building than the Angel of the North,…
Airbnb takes Trips to Delhi
Airbnb has launched its new Trips platform in New Delhi, adding 15 local experiences in the Indian capital.
Launched in November 2016, Airbnb Trips offers visitors the chance to book…
Airbnb发布中文名称“爱彼迎”
本周三，Airbnb发布了中文名称“爱彼迎”，对中国游客来说，这一名字比该公司早先在宣传材料中使用的英文名称更好读。
Airbnb计划今年将在华投资增加一倍，将在华员工数量增加两倍，还计划在上海推出旅程体验项目，并发起新一轮广告攻势。
Airbnb多年来一直努力提升其在中国的市场份额，上述举措就是最新的动作。中国的出境游人数世界第一。…
Airbnb brings local Trips to Thailand
Airbnb has launched its new Trips concept in Thailand, as it continues to diversify out of the accommodation sector.
At a press conference held in Bangkok on Thursday (16 March 2017),…
Airbnb and Bermuda sign tourism agreement
The Bermuda Tourism Authority and Airbnb have signed a major agreement that will help to promote Bermuda as a world-class destination for leisure, group travel and tourism investment.…
Japan draws up new Airbnb rules
The Japanese government has developed new regulations for home-sharing in the country, Bloomberg reports.
While home-sharing companies such as Airbnb already do business in Japan, the…
My 15 Minutes of Fame (and why Airbnb is Killing it)
In 2010, I was working on an update to our U.S. vacation rental market research, and one name kept popping up: Airbnb. I began digging in. The model was odd – people rent out their primary…
Research reveals Airbnb’s rising influence on hospitality trends
An unprecedented independent analysis by STR has revealed the rising influence of Airbnb on the hospitality sector.
Among its key findings are that Airbnb occupancy was the highest…
Airbnb still struggles to compete with hotels
Occupancy at Airbnb properties follows the same trends as the hotel sector, with cities that experience high demand for hotel rooms also seeing high levels of Airbnb use. But overall,…
