TAG officially opens doors in the Kingdom of Saudi Arabia (KSA)

TAG (The Appointment Group for Travel & Tourism LLC), an award-winning travel and event management company, has successfully opened an office in Riyadh, Saudi Arabia. After TAG’s recent, impactful acquisition from ECI Partners, this move marks their entrance into the Middle Eastern market and expands the company’s global presence, now operating out of 19 locations.

For more than 30 years, TAG has redefined the standards in entertainment and VIP travel across the world—servicing the biggest names on the planet as well as corporate executives. Since 2021, the company has been leaving their mark on travel management in Saudi Arabia by playing a massive role in organizing travel arrangements for MDLBeast events, including Soundstorm, Balad Beast, Formula 1, Formula E and more. While KSA works to become the entertainment capital of the world, TAG saw the opportunity to lay down permanent roots and support the country’s efforts on a broader scale.

With the office opening led by General Manager of KSA Ashraf Sobhy, the expansion into Saudi Arabia aligns with TAG’s mission to extend their expert travel management services to clients across the globe. Initially servicing the corporate and entertainment sectors within the country, the decision to open doors in KSA is a testament to the company’s dedication to diversify their offerings and enhance its client portfolio. As the office continues to grow, TAG’s service offerings will extend to their additional divisions.

“Our team of experienced travel professionals is dedicated to leveraging this global reach and deep local market insights to provide unparalleled customer service and tailored solutions to our Saudi clientele,” explained Sobhy. “We are well aware of the competitive nature of the travel market in the region, with several established players possessing strong talents and technological capabilities. However, we are confident that our unwavering work ethics, strong international organizational values, and commitment to exceptional customer service will be the key differentiators that set us apart.”

TAG Chief Executive Officer Jens Penny hailed the opening as a victory for the company stating, “For four years now, TAG has established rapport with the people of Saudi Arabia through our involvement in numerous MDL Beast events. The expansion into Riyadh is an exciting move for our company as a whole. With the opening of our new Saudi Arabia operations, we are excited to further strengthen our position as a leading corporate and entertainment travel partner, supporting the rapid growth and globalization of businesses in the region. We look forward to bringing even more of our fully established and bespoke offerings to the KSA market and supporting new clientele in the ever-changing, high-touch world of travel.”