In September 2023, data from ANIXE highlighted that global bookings had soared by over 18% compared to the same period pre-pandemic, with German bookings nearing September 2019 levels. Consistent with ANIXE’s forecast two months prior, the demand sustained from July’s remarkable volume of reservations into August.
However, come post-season September, a decrease of 12.7% globally and 14.27% for the German market was observed. This dip aligns with typical seasonal demand fluctuations, showcasing industry stability that travel agencies can adeptly manage, indicating a positive sign of recovery and adaptability within the travel sector.
In September, German travellers continued to favour destinations like Spain (17.2%), Turkey (13.7%), and domestic spots (14.9%). Spain experienced a demand boost both month-over-month (5%) and notably when compared to pre-pandemic times (14.5%). Conversely, the US saw a substantial month-over-month growth (20%) yet holds more recovery potential (18.8%) when contrasted with pre-pandemic demand levels.”
Source: ANIXE – Travel Market Trends 2023.10
