Stuart Allison is P&O Cruises’ chief commercial officer

Carnival Corporation & plc announced that Stuart Allison takes on the role of its chief commercial officer for P&O Cruises come October.

The introduction of the new role on the Carnival UK Executive team is part of plans to enable the delivery of P&O Cruises’ long-term strategy and realise the full potential that a growing UK cruise market is bringing.

Carnival UK and P&O Cruises president Paul Ludlow said: “We are delighted to welcome Stuart back to the UK, where he started his career with Carnival Corporation over 25 years ago. Stuart’s knowledge of and passion for our brands is going to be a huge asset to Carnival UK and he will be instrumental in our progress towards achieving our goals.

An established member of the Carnival Corporation, Allison is set to join the team from Princess Cruises in Australia where he most recently served as senior vice president, Asia Pacific, UK & Europe, leading all the non-domestic commercial teams for Princess across the globe.

Allison said of his appointment: “I’m excited to be joining the P&O Cruises team at a time of such potential for the UK cruise market. Working with the team and alongside all our partners, I’m confident that we have every opportunity to bring cruising to life for a wider audience and to reaffirm our position as Britain’s favourite cruise line.”