A step too far? How four new routes impacted Thai AirAsia profits
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Asia Aviation Plc. (AAV), majority shareholder of Thai AirAsia (TAA), has released its operating results for Quarter 3 of 2017 with AAV achieving revenues of Baht 8,734 Million and net profit of Baht 261 Million and TAA achieving revenues of Baht 8,734 Million and net profit of Baht 472 Million, serving 4.93 passengers, up 14 percent, while maintaining a load factor of 85 percent, up 1 percentage point year-on-year, ending the quarter with a fleet of 54 aircraft.
Mr. Tassapon Bijleveld, CEO of AAV and Thai AirAsia, stated that TAA launched 4 new routes in Q3/2017, flying from Bangkok to Maldives, Jaipur (India), Tiruchirappalli (India), and from Pattaya (U-Tapao) to Hangzhou (China), with all routes well-received. Moreover, the airline increased frequency on its Chiang Mai- Pattaya (U-Tapao), Bangkok-Chiang Mai, and Bangkok-Phitsanulok routes to accommodate growing domestic travel.
Early Birds
TAA added new ways to travel such as its “Pre-Dawn Flights”, which were introduced on the popular Bangkok to Chiang Mai and Bangkok to Phuket routes and allowed passengers to fly before 05.00 a.m., serving both Fly-Thru and early-bird travellers well while also offering increased savings.
TAA’s “AirAsia Red Carpet” service meanwhile responded to the needs of travellers looking for convenience and speed by offering them a special check-in counter, lounge access, priority boarding and baggage claim.
