SITA digital travel solutions revolutionise passenger experience at Singapore Cruise Centre

Travel and transport technologies developer SITA is set to revolutionise the ferry passenger experience in Singapore with its digital travel solutions.

SITA recently signed an agreement with the Singapore Cruise Center (SCC) to revamp the passenger experience at Tanah Merah Ferry Terminal (TMFT) and HarbourFront Ferry Terminal (HFFT). 

As part of this project SITA will deliver its advanced technology solutions, Smart Path hardware and Flex as a Service, to SCC.

SITA president in the Asia Pacific Sumesh Patel said: “Seamless travel, by air, sea, or land will be one of the drivers of growth for the travel and transport industry, with transport hubs seeing a need to quickly digitise their infrastructure to remain ahead of the curve. At SITA, we help these transport hubs do just that through our innovative solutions. Singapore Cruise Centre is a clear example of this, as it shows how technology can make passenger processing more efficient, secure, and enjoyable.”

What does the agreement include?

The project involves the installation of 45 SITA Smart Path Kiosks across both terminals, also providing a platform for biometric authentication implementation in the future as part of OneID initiative. 10 SITA Smart Path Bag Drop solutions will streamline the bag check-in process with SITA’s cutting-edge TS6 Kiosks, and 13 new SITA Smart Path Gates will be used for efficient boarding procedures.

SCC will integrate its new cloud-based Departure Control System (Cruise and Ferry Operation System) via SITA Flex. This project will significantly improve passenger processing capabilities and unlock future possibilities for the maritime passenger industry.

SITA’s Smart Path technology, including biometric-ready kiosks, self-bag drop, and gates, will modernise the passenger experience at TMFT and HFFT. 

SCC is also adopting SITA’s Flex as a Service across all passenger processing touchpoints, which enables agile and responsive passenger processing, and creates a platform for SCC to build custom passenger-facing applications. 

The upgraded ferry terminals, which serve as Singapore’s gateway to the Riau Islands and south-eastern coast of Peninsular Malaysia, are expected to handle over 7 million passengers annually.