Singapore Airlines uses real time data feedback to take control

Singapore Airlines (SIA) launched its brand new operations management system today. Built in partnership with IT firm Tata Consultancy Services (TCS), SIA has high hopes for the Intelligent Airline Operations (IAO) tool, which it believes will transform how airlines handle service disruption as well as increasing the efficacy of ground services and operations control.

Making use of a real time video and data feedback of passengers and key operational areas, IAO will allow staff to make informed decisions while simultaneously providing enriched services to customers. During difficult periods, such as flight delays, misconnections and cancellations, the solution can also help “mitigate the compounding effects of the disruption, and quickly recover at scale”.

George Wang, SVP for information technology at Singapore Airlines, said: “Digital is a key focus area of our organization-wide transformation efforts and we are very pleased to collaborate with our longstanding partner Tata Consultancy Services to co-create a solution for the airline industry.

Efficiency boost

By combining near real-time operational data from various systems with mobility solutions and a usercentric, modern design, the solution will enable our operational staff to make more informed decisions, drive operational efficiencies and deliver a world class service experience to our customers.”

Experts from the two organizations developed the solution using agile methodologies, adding and releasing new business capabilities and functionality on a continuous basis.

The first deployment of the IAO Solution has been by SIA itself. The solution has been rolled out to SIA’s airport management staff, such as station and duty managers, across the globe.

Commenting on the launch Girish Ramachandran, president, Asia Pacific for TCS said: “Singapore Airlines is one of our most valuable and long-standing clients in the region. We are very pleased to be able to partner with them yet again to bring an industry-validated, ready-to-deploy solution to the airline industry.”

“The airline industry has been a key focus area for TCS”

Siva Ganesan, VP and global head of travel, transportation and hospitality business group for TCS, added: “The airline industry has been a key focus area for TCS. Our continued investments in building intellectual property and sector-specific research and innovation have made us the preferred transformation partner to over 30 leading airlines across the world.

This latest co-creation initiative with Singapore Airlines provides a unique solution to forward thinking airlines looking to transform their ground operations and provide a superior customer experience.”