Seda Hotels plans major expansion in the Philippines
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Seda Hotels has unveiled plans for a major expansion of its portfolio across the Philippines.
The hotel group, which is operated by Ayala Land Hotels & Resorts Corp (AHRC), will add more than 2,400 rooms to its inventory across nine destinations. This will lead to a 300% expansion of the company’s nationwide room count between 2017 and 2019.
Since its founding in 2012, Seda has built up a collection of five properties in Taguig, Cagayan de Oro, Davao, Laguna and Iloilo.
“Our goal is to be the leading Filipino hotel brand catering to global travellers in the Philippines,” explained Melissa Carlos, Seda’s group director of sales & marketing. “Across all our properties, our guest satisfaction scores ranged from 83 to 86%, which is way above the industry average hovering in the ‘70s. All our hotels also took the number one slot in their category in each of their cities.”
The expansion will start next month with the launch of the company’s largest hotel to date: the 438-room Seda Vertis North in Quezon City. The 154-room Seda Capitol Central in Bacolod will then open in the third quarter of this year, and in the final quarter of 2017 the company will launch the 153-room Seda Lio, a new resort property in El Nido, Palawan.
Other new properties will then rise in Makati, Taguig, Cebu and Manila, typically ranging from 200 to 350 rooms. And a new tower will be added to the existing Seda BGC in Bonifacio Global City, adding 342 rooms and serviced apartments.
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