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Airlines and Aviation

Reimagined United Polaris Lounge Opens in Chicago

United has opened its newly renovated and expanded United Polaris lounge at Chicago O'Hare International Airport, offering travelers more space, a modern design and elevated amenities. The United Polaris lounge in Chicago is now 50% larger and features nearly 25,000 sq.-ft. of lounge space, including more than 350 seats for travelers, 50 seats across a larger dining space, a second bar, six additional restrooms, private spaces for relaxation or work, and a range of products curated along with Crate & Barrel – the first and only airline collaboration for the whole home retailer. United was the first U.S. airline to debut a premium lounge exclusively for international business class travelers with the launch of the United Polaris lounge in 2016 and currently has six of them in the U.S. – more than any other U.S. airline. "Our vast international network is one of United's unique strengths, and our United Polaris lounges help set the tone for business class travelers before or after their long-haul flights," said Aaron McMillan, United's Managing Director of Hospitality Programs. "Customers are going to love our new Chicago lounge because it gives them more of all of the things they want most—more space, more amenities, and more dining options—and we'll carry this new elevated design into future lounge openings and renovations across our United Polaris lounge portfolio." The reopening of the United Polaris lounge in Chicago marks the airline's latest investment in its network of clubs and lounges. Since 2022, United has opened or renovated a total of nine United ClubSM  locations across its system, including the recent opening of United Club Fly in Houston. In 2025, the airline will open a new dining room in the United Polaris lounge in Newark and a renovated and expanded United Club in Denver's B West Terminal, which will complete its plan to redesign every United Club at Denver. Internationally, United plans to reopen the United Club in Hong Kong. In 2026, United will open a new United Club in San Francisco and its largest-ever United Club in Houston. More Dining and Beverage Options With the addition of a second bar in the newly renovated United Polaris lounge, United is the first and only U.S. airline to offer two full-service bars in a business class lounge. There are now more than 25 bar seats with an option to takeaway a drink to another seating area and a menu of top-shelf liquor, premium wines, non-alcoholic beverages and more. The new, second bar is a speakeasy-style space with a selection of premium wine and champagne options, such as Laurent-Perrier La Cuvée Brut, and Chicago-inspired cocktails, including the Second City Sour featuring Rittenhouse Rye, Malort, Lemon, Egg White and Lingua Franca Pinot Noir. The renovated lounge also features a larger dining area with more than 50 seats – nearly tripling the amount of dining seats – where travelers can order à la carte meals with curated premium food and beverages, including Prosciutto Parmigiano Crostini, Shrimp, Scallop, Spring Vegetable Risotto and Aperol Spritz cake. In addition to a la carte dining, customers can enjoy a hot buffet with breakfast, lunch and dinner menus, mezze station with lemon honey whipped ricotta, flatbreads and more, and snacks served at both bars like premium nuts, mediterranean olives and a charcuterie board. Chicago-Inspired Design and Decor from Crate & Barrel Inspired by the local region, the renovated United Polaris lounge reflects the Chicago area by celebrating the city's architecture and unique geography. United worked with Johalla Projects, an art curatorial collective in Chicago, to showcase artwork from nine Chicago-based artists on a range of pieces, including print photography, paintings, collages and more that highlight the region. To elevate the lounge experience, dinnerware and decor is provided by Crate & Barrel. Marking Chicago-based Crate & Barrel's first-ever collaboration with an airline, United worked with the retailer's in-house design and business sales teams to curate timeless pieces that elevate the traveler experience. From Crate & Barrel's classic Marin dinnerware and new Tuscan Marble collection, to colors of Le Creuset that are exclusive to the retailer, every detail was chosen to enhance both form and function. United's Continued Investment in Clubs and Lounges United is the world's largest airline* with the most extensive international network, offering approximately 500 daily flights to and from 150 international destinations for travelers around the world. As part of the airline's commitment to grow its network and bring travelers to new destinations, United is investing in renovating and expanding its portfolio of United Club locations and United Polaris lounges. United is Chicago's Hometown Airline®, a central hub for nonstop connections across the globe. As demand for international travel continues to grow in Chicago, customers can enjoy the upgraded United Polaris lounge when traveling nonstop to 15 destinations in Europe, as well as nonstop to Asia and South America – continents where United offers the only U.S. carrier service. With the continued interest and future growth of long haul flying, the revamped United Polaris lounge provides a premium experience for travelers to refresh and refuel before or after their flight. The United Polaris lounge in Chicago is located in Terminal 1 near gate C18, and it's open 7 a.m. to 9 p.m. CT daily. International customers traveling in United Polaris and premium Star Alliance cabins can access the United Polaris lounge at locations in Chicago, Houston, Washington D.C., New York/Newark, San Francisco and Los Angeles.      

Airlines and Aviation

United Invests in Start-Up JetZero

United announced an investment in blended wing body (BWB) aircraft start-up JetZero. The company is creating an aircraft design that has the potential to deliver jet fuel efficiency and a greatly enhanced customer experience. The investment includes a path to order up to 100 airplanes and an option for an additional 100. The conditional purchase agreement is based on JetZero achieving development milestones, including flight of a full-scale demonstrator in 2027, among other conditions, including that the aircraft meet United's safety, business and operating requirements. JetZero's innovative design reduces drag and produces lift across the entire wingspan, which could lead to as much as 50% reduction in fuel burn per passenger mile compared to a similar sized aircraft. The technology could potentially help United lower its carbon emissions while reducing the cost of operations. In 2023, the U.S. Air Force announced a $235 million contract to JetZero to fast-track the development of JetZero's full scale demonstrator. The JetZero Z4 airplane is designed to accommodate 250 passengers and fly on conventional jet fuel, with propulsion systems able to utilize sustainable aviation fuel blends. "If successful, JetZero has the potential to evolve our core mainline business by developing aircraft with a bigger, more comfortable cabin experience for our customers while increasing fuel efficiency across our network," said Andrew Chang, head of United Airlines Ventures (UAV). "United Airlines Ventures® was created to support our efforts to find innovative companies that can enhance the customer travel experience and help the airline lower its carbon footprint, and we believe JetZero reflects that philosophy." "United's investment in our company signals the industry's belief that new, innovative technology is needed in order to achieve the efficiency and cost savings that will be required to meet the continued growth in demand for air travel across the globe," said Tom O'Leary, CEO and co-founder of JetZero. "JetZero is focused on one key technology – the airframe – that enables us to address all of the barriers to growth. This program is the only one in development today that promises efficiency and an elevated customer experience." Both the airplane's shape, and the way JetZero plans to enter the plane into service, address industry pain points. The design contributes to a more efficient operation due to its shape and the higher altitude at which it will fly. For instance, a flight from New York/Newark to Palma de Mallorca, Spain would use up to 45 percent less fuel compared to the twin-aisle aircraft that operate that route today. The airplane also is expected to integrate readily into today's airport infrastructure, requiring no new accommodations for jet bridges, runways or taxiways. The aircraft design has the potential to also offer improvements to the passenger experience like flexible seating options, larger seats across all classes and dedicated overhead bin space for each seat. Additionally, the design streamlines the boarding process with a main boarding door that is wider than that of a comparably sized aircraft, leading to multiple aisles and passenger cabin bays for more efficient passenger distribution. It may further enhance accessibility by featuring wider aisles and handicap-accessible lavatories, creating a comfortable travel environment for all passengers and in-flight crew. JetZero's agreement with the Air Force focuses on advancing airframe technology and capabilities, showcasing its potential, and providing the Department of Defense and commercial industry more options to reduce fuel consumption and emissions. Several military aircraft configurations can be made with this design, including air transport and refueling tanker variants, which collectively account for approximately 60% of the Air Force's total annual jet fuel consumption. United's corporate venture capital fund, United Airlines Ventures, enables the airline to invest in emerging companies that have the potential to influence the future of travel. UAV has made investments in start-ups developing innovative technologies that have the potential to revolutionize aerospace developments, create value for customers and United's operation and complement United's goal of net zero emissions by 2050. UAV has made a number of alternative aircraft investments including:    

Hospitality

BWH Hotels announces partnership with United Soccer League

BWH® Hotels (BWH) and the United Soccer League (USL) announced a landmark partnership that will bring together the passion of soccer fans and the hospitality excellence of BWH, providing exclusive travel benefits and enhanced experiences for USL clubs, supporters, and communities across the United States. The sponsorship will make its national debut on Sunday April 6th, 2025, the first national match of the season on the CBS Television Network between San Antonio FC and Phoenix Rising FC, with BWH featured as the presenting partner for all 100 USL Championship and League One matches on CBS, inclusive of the CBS Television Network, CBS Sports Network, and CBS Sports Golazo. USL As the largest and fastest-growing soccer organization in the United States, the USL offers a comprehensive youth-to-professional pathway for both men and women under one ecosystem. By bringing the rapidly growing sport to local communities across North America, USL and BWH will continue to fuel the momentum of soccer's rise. "We're thrilled to partner with the USL—a dynamic organization that shares our passion for performance, community, and memorable experiences," said Joelle Park, Senior Vice President and Chief Marketing Officer at BWH. "Over the next four years with events like the Men's and Women's World Cup and the L.A. Olympics, the United States is set to experience a meteoric rise in soccer fandom and growth. As the Official Hotel Partner and Preferred Hotel Supplier for the USL, we are passionate about helping fans and travelers experience this incredible sport, and the journey that comes with it." As part of this multi-year sponsorship developed and negotiated by BWH's long-time marketing partner, PMG, and its sports marketing practice, BWH and USL will activate multi-channel platforms and initiatives to not only reach local soccer communities across North America but also enhance the in-match viewing experience with new, tech-forward features. The Best Western® Travel Map, present in all nationally televised games and the first virtual in-game integration of its kind within USL broadcasts, will provide fans with deeper insights into player performance and game dynamics, such as interactive replays and real-time graphics that show where players have traveled throughout the match. BWH and the USL are also equally committed to supporting the communities in which they operate, and in 2025 the USL will introduce the Hometown Hero Award. The Hometown Hero Award will be presented by BWH with an on-field celebration at the USL Championship Final in November, recognizing the USL industry member making a meaningful difference in their hometown both on and off the field. The award will be supported with a content series to spotlight and celebrate players in local USL communities throughout the country. "This partnership with BWH Hotels is a game-changer for our league, our teams, and, most importantly, our fans," said USL Executive Vice President of Corporate Development & Partnerships Josh Keller. "As the sport continues to grow, aligning with a hospitality leader like BWH Hotels ensures that our players, supporters, and communities enjoy first-class experiences both on and off the field. We look forward to working together to elevate soccer's impact in local markets and enhance the way fans engage with the game." In addition to CBS matches, BWH will also be present across USL broadcasts on ESPN, ESPN+, TUDN, and locally aired matches throughout the season; as well as digital integrations on the USL mobile app, website, social channels, and more. Throughout the partnership, BWH is committed to expanding its activation efforts and collaborations with USL players, local teams, youth events, and on-site fan experiences.  

Features

United Airlines Launches Adelaide-San Francisco Route and Expands to Bangkok, Ho Chi Minh City, and Manila

South Australians are preparing for an aviation milestone, as United Airlines announces the first-ever direct flight from Adelaide to North America. From 11 December 2025, travellers will be able to fly non-stop to San Francisco, marking a historic connection between South Australia and the United States. This new 15-hour flight opens up countless opportunities for both leisure and business travel, while showcasing the growing prominence of Adelaide as a gateway city. A Seamless Connection Across Continents The seasonal service will operate three times a week—on Mondays, Wednesdays, and Saturdays—using United Airlines’ cutting-edge Boeing 787-9 Dreamliner. This aircraft, featuring 257 seats, includes the comfort of 48 Polaris Business Class and 21 Premium Plus seats, ensuring an elevated travel experience for passengers. Adelaide departures are scheduled for 2:55 pm, with arrivals in San Francisco the same day. Return flights will arrive in Adelaide at 9:30 am, making for convenient travel both ways. Travellers departing from Adelaide can also take advantage of one-stop connections to more than 75 US destinations, from iconic cities like New York and Las Vegas to cultural hubs like Chicago and Seattle. Even Perth passengers, who currently lack direct access to the US, can seamlessly connect through this route, further enhancing accessibility for Western Australia. United’s Commitment to Australia With the addition of Adelaide to its network, United Airlines becomes the only carrier offering direct flights between the US and four major Australian cities—Sydney, Melbourne, Brisbane, and now Adelaide. This strategic expansion, adding almost 25,000 seats annually between Australia and the US, underscores United’s dedication to providing unmatched connectivity. United Airlines Managing Director for APAC Airport Operations, Sam Shinohara, highlighted the significance of this new service: “Direct flights are a big factor in people deciding where to travel. This game-changing flight makes United the only airline to offer nonstop service to four major Australian cities, enhancing travel options for more Australians than ever before.” Boosting South Australia’s Tourism Industry SA Tourism Minister Zoe Bettison celebrated the announcement as a historic collaboration that will have transformative benefits for South Australia. “South Australia has been named one of the most welcoming regions on the planet by Booking.com, and this route reflects the growing appeal of our state. It’s a wonderful coincidence that Napa Valley lies one hour north of San Francisco, just as the Barossa is one hour north of Adelaide—creating exciting opportunities for wine tourism and cultural exchange.” Adelaide Airport Ltd Managing Director Brenton Cox echoed the excitement, emphasising the potential for long-term success: “We intend to make this service a great success and build this towards a year-round route in the future.” A New Horizon United Airlines’ Adelaide-San Francisco route is a breakthrough moment for aviation in South Australia. This direct connection not only links two vibrant regions but also fosters closer ties between Australia and the United States. From seamless travel options to unparalleled experiences, this milestone redefines international connectivity for Australians, while bringing global travellers closer to South Australia’s unique charm. As this partnership takes flight, the future of travel in the Top End has never looked brighter. New Pacific Routes: A Landmark Expansion This October, United will become the only U.S. airline offering direct flights to Bangkok, Thailand and Ho Chi Minh City, Vietnam. These daily services will operate via Hong Kong, providing convenient one-stop connections from Los Angeles and San Francisco. These routes open doors to vibrant cities known for their rich culture, history, and attractions, enhancing United’s presence in Asia. Also launching this October is a second daily flight between San Francisco and Manila. This additional service will give travellers the flexibility of choosing between daytime and evening travel options, ensuring more convenience in both directions. Unparalleled Pacific Connectivity With these new additions, United Airlines will offer flights to 32 destinations across the Pacific. This expansive network solidifies United’s commitment to providing customers with unparalleled options for international travel. Whether heading to Asia, Australia, or beyond, United continues to lead the way in creating innovative travel opportunities that connect the world. These transformative routes showcase United Airlines’ dedication to meeting the needs of travellers while fostering closer ties between continents. From leisure to business travel, the possibilities for discovery and connectivity continue to grow, making United the airline of choice for navigating the Pacific. The future of travel has never looked more promising.

Airlines and Aviation

United installs Starlink on First Regional Aircraft

United announced it installed Starlink on its first regional aircraft and unveiled details of the process to underscore the technical operations benefits associated with the equipment, including size and weight as well as the ease of install and maintenance. The airline expects to outfit 40+ regional aircraft each month beginning in May through the end of 2025 – average Starlink install time is about 8 hours, excluding any de-installation of existing equipment, testing or aircraft modification, approximately 10 times faster than installing non-Starlink equipment. Earlier this year, the airline said it plans to outfit its entire two-cabin regional fleet by the end of the year. Ultimately, United will add Starlink to its entire fleet. "Our ability to roll-out this innovative service with unprecedented speed and scale is a direct result of the advanced equipment, technology and team of experts at United," said United's VP of Digital Technology, Grant Milstead. "Starlink has been a terrific partner – our combined spirit of innovation and collaboration will enable us to hit our goal of more than 300 regional aircraft installations before the end of this year." Starlink stands to not only unlock an incredible onboard experience for United customers – the fastest Wi-Fi in the sky, for free, and new onboard entertainment options – but also enables a more streamlined install, maintenance and overall operation: Faster install, means less down time: United is taking each plane out of service for just 4 days to de-install existing equipment, install Starlink, run tests and close-up the aircraft parts opened during the install, versus an average 10+ days for other inflight providers. Streamlined equipment: The entire Starlink installation kit weighs 85 pounds, compared to other inflight provider kits that can weigh up to 300 pounds, and is electronically steered with no moving parts, making it easier to transport and install and requiring less maintenance. Simple install: Streamlined equipment means a simpler install. Once an aircraft is taken out of service for the install, the existing Wi-Fi is uninstalled. Then the Starlink equipment is installed, including an internal reinforcement structure, external antenna and main cabin wireless access points and power supply. Finally, the team runs system checks before and after closing the interior. More fuel-efficient: Starlink's 85 pound footprint on the aircraft means the aircraft requires less fuel to operate than with other inflight providers. Weather-proofed: Weather on the ground doesn't hinder connectivity thanks to a weather-proofed inter-satellite laser link technology that allows satellites to communicate to each other and the ground reliably. More reliable: Starlink-equipped aircraft will constantly switch between Starlink's world's largest, low-earth orbit constellation of satellites to ensure the best coverage and most reliable Wi-Fi onboard. United also confirms that customers onboard Starlink-equipped regional aircraft can expect Wi-Fi speeds up to 250 megabits per second (Mbps), which is 50 times faster than current regional aircraft speeds. Starlink access will be free for all MileagePlus® customers and include game-changing inflight entertainment experiences like streaming services, shopping, gaming and more.  

Airlines and Aviation

United Sustainable Flight Fund invests in Heirloom to scale DAC

United has announced that the UAV Sustainable Flight Fund has made an investment in direct air capture (DAC) company Heirloom, adding Heirloom's measurable, quantifiable carbon reduction technology to its already robust portfolio of decarbonization strategies. The Fund also entered into an agreement for the right to purchase up to 500,000 tons of carbon dioxide removal (CDR) to be delivered for the production of sustainable aviation fuel or permanently stored underground. Heirloom's already-proven and scalable technology accelerates the natural power of limestone to capture CO2 directly from the air – making it potentially one of the lowest cost pathways for removing carbon dioxide. "Carbon capture is one of our country's fastest growing, energy enabling pathways," said Andrew Chang, head of United Airlines Ventures. "At UAV, our primary focus is finding solutions for decarbonization that are profitable. Heirloom's technology aligns directly with this objective, offering a scalable and commercially viable approach and complements United's commitment to net zero by 2050." "We are incredibly proud to welcome the United Sustainable Flight Fund as an investor and to work with them to scale our DAC technology," said Shashank Samala, CEO of Heirloom. "By utilizing DAC as a dual-pronged tool that can both greatly reduce CO2 emission from aviation fuel and remove residual emissions, we are charting a true path to Net Zero aviation." Heirloom marks United's third carbon capture investment but the first in a company commercializing direct air capture technology. DAC is one of two main forms of carbon capture utilization and storage, along with point source capture. Unlike point source capture which captures CO2 from a specific emitting source, like a power plant, DAC removes atmospheric CO2. UAV Sustainable Flight Fund The UAV Sustainable Flight FundSM is a first-of-its-kind investment vehicle designed to leverage support from cross-industry businesses in order to support start-ups focused on decarbonizing air travel. The fund is comprised of more than $200 million in investment commitments from United and corporate partners including: Air Canada, Air New Zealand, Aircastle (a Marubeni & Mizuho Leasing Company), American Express Global Business Travel, Aviation Capital Group, Boeing, Boston Consulting Group, Embraer, GE Aerospace, Google, Groupe ADP, Hawaiian Airlines, HIS, Honeywell, JetBlue Ventures, Natixis Corporate & Investment Banking, Safran Corporate Ventures, and Technip Energies, among others. For more information about the fund, please visit the United Airlines Ventures website.  

Airlines and Aviation

Fly solo with United

Representative Image   Searches for "solo travel" skyrocketed 223% in the past decade and solo travel on United was the highest ever in 2024. This love-filled February, solo travel is on the rise and United is sharing travel hacks, popular destinations and app features to empower adventurers to get ready for National Plan a Solo Vacation Day on March 1 with the ultimate travel mantra: YOLO (You Only Live Once), Fly SOLO. Google searches for "solo travel" skyrocketed 223% in the past decade and solo fliers took 5% more trips with United in 2024 compared to 2023. "We know our customers want to make memories all over the world and our goal is to help them do this as easily as possible - whether they're traveling with a companion or flying solo," said David Kinzelman, Chief Customer Officer for United. "When you travel with United, you have access to more unique international destinations than any other U.S. airline and the self-service features in our app mean you can explore a new city with confidence knowing that no matter where you are in the world, United has your back." According to United data: Solo travel spikes from January to May, and again from September to November; Those most likely to go it alone are Gen Z (approximately 70% fly solo), followed by Millennials at 65% and 57% of Boomers; Solo travelers also aren't intimidated to fly somewhere new or far from home – the most popular destinations for solo travelers include far-flung international destinations like China, Korea, Brazil, India and Nigeria. And as the world's largest airline*, United flies to nearly 70 destinations around the world no other major U.S. carrier flies. United Makes Adventuring on Your Own Easy United gives solo passengers the confidence to take off on their own, whether that's through the airline's tailored recommendations, real-time communications in the United app or its onboard experience. Personalized wayfinding – Customers can receive customized day-of instructions to navigate certain airports with United's Terminal Guide – from finding the most ideal airport entrance to getting to the gate. Juggle travel details single-handedly with ease – The juggle is real for solo travelers, but using the Live Activities for iPhone allows customers to get live, personalized flight notifications, all without opening the United app. Similarly, with Live Activities on Apple Watch, customers can access important flight information right from their wrist. Share your preference for the ideal seat – Whether you like gazing out the window, sitting aisle-side, the United app Seat Map feature has your back. Just click "Choose Seat Preference" to indicate your ideal seat. If a more preferred seat opens before departure, the app will move you automatically. Ask GenAI for destination recommendations – Hemispheres®, United's digital inflight magazine, now offers an AI-powered trip planning feature for every destination the airline offers covers. Get recommendations for where to eat, where to stay, what to do, and more. Explore using our search by map – Travelers can use an interactive destinations map to compare and shop for flights based on departure city, budget and even travel interests like beaches, national parks, hiking and more. Connection Saver – Making a love connection or flight connection this February should be the last thing any traveler is stressing about. We know flying solo can be freeing but missing a connecting flight can be stressful, which is why United's Connection Saver can help take away that worry and helped save more than 725,000 customer missed connections in 2024. More places, more miles and more adventures – With United's free to join MileagePlus® program members can earn miles that never expire and book international trips starting at just 20,000 miles each way. They can also take advantage of Money+Miles where members are able to apply as little as 1,000 miles toward a ticket. Tips from the pros: United's Employees United employees are also passionate about flying solo. As employees, the world is truly at their fingertips, and many have become solo-travel experts. In a recent survey, employees identified Japan as their favorite solo destination. Here are some of their top tips: Safety First – Be aware of your surroundings, research the destination ahead of time and avoid areas that are unsafe and consider sharing your location with family and friends back home. Be open minded – Read about the local history prior to your arrival and learn basic customs and greetings. Plan ahead but be flexible – Create a plan with what you want to see, eat and do at your destination, but always leave extra time in case you want to try something different. Soak it all in –Solo travelling is a great way to reflect on life and grow as a person. Download apps before your trip – Save on international data by researching and downloading any apps you need before you leave home. Don't forget the United app!    

Airlines and Aviation

United to restart service to Tel Aviv, Israel

United is pleased to announce plans to restart New York/Newark to Tel Aviv service on March 15, with a second daily flight planned to begin 29 March. This resumption follows a detailed assessment of operational considerations for the region and close work with the unions who represent our flight attendants and pilots. The flights will be operated on Boeing 787-10s. United has a longstanding commitment to serving Tel Aviv, and this return will make United the first U.S. airline to resume service this year. United also offers connections to Tel Aviv through partners including Lufthansa Group airlines. United will continue to evaluate opportunities to restore additional flights based on demand.    

Asian Hotel Industry Conference & Exhibition (AHICE) – 24-26 February, 2025 Singapore.

Join the conversation where deals get done at AHICE South East Asia 2025 Monday 24, Tuesday 25 & Wednesday 26 February 2025 Pan Pacific Singapore

AHICE SE Asia 2024 – 27 to 29 February 2024, Singapore

The Asian Hotel Industry Conference & Exhibition (AHICE), hosted by HM Magazine is set to make its South East Asia debut in February 2024 on Tuesday 27, Wednesday 28 and Thursday 29 in Singapore.

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