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Civitatis reports global growth and focus on transforming travel agencies’ mindset

Civitatis, a global online platform for tours, activities, and guided experiences, is reporting strong growth in the first half of 2025, with more than 46,000 travel agencies registered worldwide. The company projects 40% growth in 2025, driven by innovation, partnerships, and a focus on helping agencies deliver personalized, destination-focused experiences. Verónica de Iscar, B2B Sales Director at Civitatis, emphasized that the company is growing faster than the industry average. “More agencies are registering with us, and those already using our platform are increasing their bookings. Our strategy combines local support, training, and partnerships, allowing agencies to optimize their sales and provide unique experiences to travelers,” she said. For Verónica de Iscar, the main challenge remains changing the mindset of travel agencies. Historically, agencies focused on packaging flights and hotels with optional excursions. Civitatis is helping agencies move beyond that model, emphasizing personalized, destination-centered experiences. “Some agencies have already started this shift, but others are still adapting,” she said. “The aim is to educate agencies about the value these experiences provide to their clients — what travelers will remember long after the trip ends.” The company’s strongest markets include Italy, Spain, and Mexico, with significant growth also observed in Argentina and Brazil. Civitatis adapts its strategy according to each market’s maturity, providing agencies with events, webinars, and training sessions to enhance their understanding of the platform and improve sales performance. Looking ahead, Civitatis plans to continue accelerating its growth by activating new collaborations and expanding its offering. In addition to consolidating its leadership in Europe, the company aims to boost sales in strategic international destinations such as Japan and Thailand, while strengthening its broad portfolio in Latin America, where demand continues to grow steadily. Technology will remain a key driver, with a proprietary API and integrated operations that enable scalable collaboration. “Our goal is to reach the maximum number of agencies,” Verónica stated. “Since launching in 2018 with just 200 agencies, we now have 46,000 registered. For us, there are no limits.” Civitatis’ approach reflects a broader trend in travel tech: helping agencies move from transactional sales to creating meaningful, personalized experiences for travelers, while leveraging technology to scale and adapt to a rapidly changing market. For agencies ready to embrace this paradigm, the opportunity to innovate has never been clearer.

Corporate Travel Forecast a Mixed Bag Amid Complex Conditions: Deloitte

Representative Image After a period of normalization, new headwinds including rising costs, shifting company priorities and sustainability considerations present potential turbulence, according to Deloitte’s ‘2025 Corporate Travel Report’. Kate Ferrara, vice chair and U.S. transportation, hospitality and services sector leader, Deloitte said: “Corporate travel continues to be important to business and employee growth, but companies are facing potential turbulence as they adapt to conditions like rising costs and shifting internal priorities. This moment calls for agility and partnership between companies and their travel providers, as well as companies and their traveling employees. Understanding the goals of each trip and helping ensure the trip provides a strong return on investment is key. Meanwhile, providers who consider organizations’ travel priorities and are ready to adapt their offerings to offer the most value can be positioned to succeed long term.” Eileen Crowley, U.S. transportation, hospitality and services leader, Deloitte said: “Cost considerations and sustainability measures may be charting the course for many organizations. Sustainable travel priorities are changing as many companies are no longer just measuring suppliers’ impact efforts; they are making business decisions based on them. This creates an opportunity for travel providers who understand which metrics matter most. Those who are willing to be transparent and adaptable can help ensure a smooth trajectory.” Company travel spend holds steady, but changes are on the horizon: 3 in 4 (74%) travel managers surveyed plan to expand budgets this year (similar to 2024), but fewer (68%) expect to do so for 2026. However, the share of travel managers expecting budget cuts is up (+4%). Events and training and development drive travel demand: Two-thirds of travelers surveyed have or expect to travel for a live event, while nearly half (49%) either have or expect to travel for training this year. Costs are top-of-mind, as 54% of travel managers surveyed say cost is one of the top factors restricting travel this year. Forty-nine percent of business travelers surveyed say they always use corporate booking tools, and 60% of travel managers say their companies are increasing compliance with the prescribed booking process to control costs. Sustainability management is becoming more actionable, as more online booking tools shift from simply tracking travel providers’ sustainability measures to providing functionality that offers recommendations. Why this matters The corporate travel market is growing moderately, but complexity abounds. Though budgets may be increasing, so are costs. At the same time, success and sustainability markers are getting increasingly complicated to measure as companies reevaluate travel’s primary benefits, potentially changing the course for their broader strategy. In 2025, the proportion of professionals traveling for work declined from 36% in 2024 to 31% in 2025. At the same time, the composition of business travelers is shifting: occasional travelers are becoming regulars, regular travelers are moving up to frequent status, while seasoned road warriors are scaling back their travel. In its new report, “Forecast in Flux: 2025 Deloitte Corporate Travel Survey,” Deloitte examines what is shaping the corporate travel landscape and what that means for travelers, their companies and travel providers alike. Corporate travel navigates a complicated trajectory After signs of normalization last year, shifting conditions have complicated corporate travel’s continued ascent. While the majority of companies continue to increase their travel spend, pullbacks have become more widespread, especially among larger companies. Annual budgets are increasing, for now: 3 in 4 travel managers surveyed (74%) report expanding budgets this year, similar to 2024 (73%). However, the share anticipating budget cuts is up from 6% to 10%, and they expect their budgets to shrink by an average of 28%. Looking ahead, fewer travel managers expect to raise budgets for 2026 (68%), and 9% anticipate cuts. Larger companies anticipate a greater impact, as only 59% surveyed expect increases in their travel budgets — a sharp contrast to smaller companies (80%) who plan to spend more. This counters 2024 trends when larger companies were more likely to expect budget growth. Surveyed travelers generally expect to travel more than in 2024. However, frequent travelers (10 or more trips per year) expect to reduce their trips. Just 53% expect to travel three or more times per month, down from 63%. Among those who allocate travel budgets, 16% expect their teams to travel less this year, up from 9% in 2024. Live events, training drive travel demand While face-to-face connections with clients continue to be the largest driver of corporate travel, travel to connect with internal stakeholders for training and development is taking off. Live events remain a major universal driver of business travel, as nearly two-thirds (65%) of business travelers surveyed expect to attend a conference this year. Employee training is now on-par with business development as a catalyst for travel. While new business initiatives remain the top driver (52%), training and development jumped to second place (47%), underscoring how new technology is spurring a need for upskilling of internal teams. Other top drivers include in-person engagement with clients and partners (45%) and conferences (42%). Further emphasizing the growing role of training and development, 1 in 5 (20%) travel managers cite it as their companies’ top driver of travel growth in 2025, and nearly half (49%) of corporate travelers already have or expect to travel for training in 2025, up from 45% last year. Costs create headwinds for return on travel investment Amid rising costs and shifting preferences, organizations are focused more on ensuring that travel brings strong return on investments. The considerations for what generates strong ROI, however, is shifting. Fifty-four percent of travel managers surveyed say cost is among the top three factors restricting travel, up from 48% in 2024. To manage costs, more companies are targeting hotel rates: Travel providers surveyed say they are encouraging travelers to choose less expensive lodging options (50%) rather than lower cost of airfares (37%). International trips account for about half (54%) of respondents’ spend, similar to 2024, but destination mix continues to shift as pandemic-era restrictions lift and other considerations factor into decisions. Corporate booking tools remain an effective cost-control measure, and booking compliance remains similar to 2024 (42%). Frequent travelers have become even more compliant (49% of respondents in 2025 planned to use corporate channels exclusively vs. 43% in 2024). For those not using corporate channels, online travel agency (OTA) booking has declined among those surveyed, especially among air travel bookers, down to 49% from 57% in 2024. Responses indicate that user experience is playing a part: The share of those surveyed who say they use an OTA due to a superior shopping experience went from 46% in 2024 to 27% in 2025. Most respondents say their companies still make pre-trip assessments of each trip’s justifiability (54%) and prioritize trips that could lead to specific business outcomes (58%), but these approaches are trending down (compared to 66% and 75%, respectively, in 2024). Meanwhile, the share of respondents whose companies regularly evaluate travel strategy at the highest levels is up slightly. Sustainability initiatives keep their course Sustainability and environmental impact also shape corporate travel plans. Organizations are increasingly moving from simply monitoring their suppliers’ efforts to actively recommending based on factors such as emissions, certifications and chainwide standards. Nearly half (48%) of travel managers surveyed say their companies are optimizing business travel practices to mitigate environmental impact, similar to 2024. Reducing impact isn’t just about reducing travel, as some prioritize suppliers with sustainable practices: The share of travel managers prioritizing airlines that use sustainable aviation fuel (SAF) jumped 10%, from 33% in 2024 to 43% this year. Fewer companies are tracking suppliers’ sustainability metrics. For aviation, those tracking the use of SAFs went from 48% in 2024 to 25% in 2025, and those tracking carbon emissions per flight went from 38% to 30%. For hospitality providers, less organizations are tracking sustainability certifications and ratings (52% in 2024 vs. 30% in 2025) and chainwide standards (35% in 2024 vs. 26% in 2025). More travel buyers report information on SAFs, emissions and certifications are flagged in booking tools. Most notable, 41% said booking tools flagged use of SAFs, and 42% said the tool flagged carbon emissions per flight. On the hospitality side, 40% of surveyed travel buyers said booking tools flagged sustainability certifications and ratings. Deloitte’s “2025 Corporate Travel Report” is based on two surveys. The first surveyed 151 U.S.-based corporate travel managers between July 10 and July 23, 2025, who are tasked with company-wide travel initiatives including employee-oriented policy, supplier negotiations, duty of care, and the procurement of booking technology. The second surveyed 1,003 U.S.-based corporate travelers who took a business trip in 2024 and also traveled in 2025, fielded from July 3 to July 12, 2025. Among those corporate travelers, 215 qualified as budget owners, leaders who make travel decisions for teams or business units.

Adani Airports Focusses on Cutting-Edge Digitisation Initiatives for Smarter, Seamless Air Travel

Terminal 1 View of Overall Terminal_NMIA Adani Airports Holdings Ltd (AAHL), a subsidiary of Adani Enterprises, the flagship company of the globally diversified Adani Group announced a suite of forward-looking initiatives aimed at redefining passenger journeys across its airports. With a strong emphasis on convenience, comfort, and innovation, these efforts reinforce AAHL’s vision of transforming airports into holistic lifestyle destinations while setting global benchmarks in operational excellence. The digital strategy rests on three key pillars – AAHL’s inhouse developed smart airport operations platform - aviio, Adani OneApp, and Airport in a Box – each designed to serve stakeholders and passengers alike. Key Initiatives Driving the Transformation aviio – Airports in Your Pocket Developed by AAHL, aviio supports a wide range of airport stakeholders including airport operators, airlines, security agencies, ground handlers, and service providers in streamlining operations. It delivers timely information, streamlines processes, and enhances collaboration to ensure smoother operations. The platform bridges the biggest silos that exist in the aviation industry today by democratising data and making it accessible across partner ecosystems, including airlines, regulatory bodies, and concessionaires. The platform is designed to alleviate travel anxiety, empowering passengers to plan and enjoy their journey with confidence. Adani OneApp – Your Travel Companion Adani OneApp integrates all airport services into a single, user-friendly digital platform. Passengers can: Access Adani Rewards, India’s first airport-specific loyalty programme covering F&B, retail, duty-free, parking, and meet & greet services. Pre-book lounges, check card eligibility, and enjoy queue-free access with the digital lounge experience. Browse and shop from an extensive catalogue of F&B and retail, with services such as Delivery at Gate, Multi-cart Orders, and Duty-Free group orders. Navigate the airport with live flight tracking, instant updates, and seamless Wi-Fi connectivity. Use Park & Fly for a hassle-free parking experience. Since its launch, the platform has added over 1,200 key performance indicators and 60 features, making data available to passengers across airports. An extensive adoption drive has been initiated, including staff onboarding and data exchange agreements with external partners to ensure widespread utilisation and impact. The app transforms the airport journey from transactional to experiential, making every interaction rewarding and intuitive. Airport in a Box: Infrastructure for Future-Ready Airports Airport in a Box is a comprehensive solution that supports the development of airports with advanced infrastructure and technology integration. It focuses on creating a robust framework that supports operations today and scales for future requirements. This initiative is aimed at future-proofing infrastructure – focuses on investments that ensure scalability and readiness for onboarding new airports. By enabling plug-and-play systems and delivering digital twins, capacity expansions are no longer treated as disjointed projects but are seamlessly integrated into digital-native operations. AAHL’s passenger-first strategy is complemented by its emphasis on sustainable infrastructure and multimodal connectivity. From integrating green design principles to offering seamless road, rail, and metro transfers, AAHL is building gateways that drive both global connectivity and regional economic growth. By deploying aviio, Adani OneApp, Airport in a Box, across its airports, AAHL is setting a new benchmark for India’s aviation sector - transforming airports into lifestyle destinations, economic ecosystems, and digital-first gateways that reflect India’s rising stature on the world stage.

Trip.com partners with Traveloka

(Left to right) Stefanus Syalom, Head of International Business, Traveloka; Shawn Cheng, Product Manager, Trip.com; Wei Chiang Tan, Commercial & Strategy Growth Manager, Traveloka; Grace Qi, Head of Global Partnerships & Distribution, Trip.com; Baidi Li, VP Commercial, Traveloka; Patrick Xu, Head of Product, Trip.com; Theon Kimady Tanu, Head of Product, Traveloka; Ken Lau, Director of Global Distribution, Trip.com Trip.com announced a strategic partnership with Traveloka to broaden access to attraction and tour (A&T) products across the region. Under this collaboration, both companies will share inventory for attractions and tours, enhancing product availability and user choice. Traveloka will provide Trip.com users with access to its extensive portfolio of experiences in Southeast Asia, where it has a wide array of partnerships. In return, Trip.com will open up its strong network of attractions and tours across Asia and the world to Traveloka, thus enabling South East Asian travellers to enjoy a richer selection of A&T products on their travels around the world, while also providing Trip.com users access to more offerings when they visit Southeast Asia, in particular Indonesia. The partnership brings together the complementary strengths of both companies. With its deep market penetration and strong local expertise in Southeast Asia, Traveloka offers Trip.com users a wide array of authentic experiences in a diverse region booked through a convenient platform. At the same time, Trip.com’s expansive footprint in China and beyond allows Traveloka users to tap into one of the world’s largest and most diverse A&T networks. Jim Ji, Chief Executive Officer of Attractions & Tours and Vice President, Trip.com Group, said: “This partnership reflects Trip.com’s commitment to provide travellers with greater choice and convenience, enriching the travel experience for millions of users in Asia and around the world. Users of Trip.com and Traveloka will benefit from an expanded selection of high-quality travel experiences across diverse destinations, demonstrating our ethos of continuously innovating to help our customers pursue the perfect trip.” Baidi Li, Vice President Commercial, Traveloka, added: “Through our partnership with Trip.com, we're putting travellers first – offering them seamless access to a curated selection of exciting attractions, authentic local experiences, best-in-class services, and the confidence that comes with trusted recommendations. Our collaboration means travellers can discover more, book easier, and create unforgettable memories with experiences tailored to their interests and budget.” The agreement marks another step in Trip.com’s commitment to strengthening partnerships across Asia, providing travellers with seamless access to bookable experiences that make every journey more memorable.

Machu Picchu Access Restored After Protests: What Travellers Can Expect Now

Tourism is once again flowing to Peru's most iconic destination, Machu Picchu, after protests by local residents temporarily shut down access routes and left hundreds of international travellers stranded. As of now, train services have resumed between the ancient Inca site and the gateway town of Aguas Calientes, bringing much-needed relief to Peru’s vital tourism sector. The disruption began this week, when members of the Machu Picchu Defense Front blocked train tracks with rocks and logs. The protest was sparked by community demands to be included in the bidding process for a new bus operator responsible for transporting tourists from Aguas Calientes to the archaeological site. The previous operator’s 30-year concession had expired, but services continued, prompting calls for more local participation. Peruvian authorities responded quickly, organising the evacuation of approximately 1,400 visitors overnight. An additional 156 tourists were airlifted out the following evening, while others opted to trek down the mountain on foot. Those affected included visitors from the United States, France, Germany, Japan, Brazil, and Portugal. The protests caused significant disruption to one of the world’s most visited heritage sites, with Machu Picchu typically receiving around 4,500 tourists daily. As negotiations progressed, residents agreed to a temporary truce, allowing PeruRail to resume operations and tourists to safely return. Authorities are now engaged in dialogue with local stakeholders to resolve the dispute and avoid further disruptions. While train services are back in operation, ongoing discussions will determine how the bus concession issue is settled. No timeline has been set for the final agreement, but officials aim to balance the interests of tourism operators and the local community. Tourism is a major economic driver for Peru, and Machu Picchu’s uninterrupted accessibility remains crucial. The recent disruption underscores the importance of involving communities in tourism planning and ensuring that the benefits of travel reach those closest to the sites themselves.

Coming Soon: South Africa’s AI Visa Could Redefine Border Travel. What It Means for Global Visitors

South Africa has unveiled its vision for a smarter, faster, and more secure border experience. On 18 September 2025, Minister of Home Affairs Dr. Leon Schreiber previewed the country’s upcoming Artificial Intelligence-powered Electronic Travel Authorisation (ETA) system during the Tourism Business Council of South Africa’s Leadership Conference signalling a major step in the digital transformation of travel to the country. The ETA is not yet live, but a pilot phase is expected to begin later this month, initially for tourist visas of up to 90 days. The system will first be implemented at OR Tambo International Airport (Johannesburg) and Cape Town International Airport, before being gradually expanded to additional ports of entry and visa categories. At its core, the ETA is designed to digitise and automate visa processing, using machine learning to screen applicants more efficiently and securely. By moving away from paper-based systems, the platform aims to eliminate delays, reduce fraud and corruption, and strengthen border control through smarter, tech-driven checks. “Over time, the ETA will be expanded to more visa categories and rolled out at more ports of entry. This scale-up will continue until no person can enter South Africa without obtaining a digital visa through the ETA,” Minister Schreiber said. The announcement follows a pledge by President Cyril Ramaphosa in his February State of the Nation Address to digitise immigration services. The ETA builds on those ambitions and complements South Africa’s existing e-Visa portal, which currently serves travellers from over 30 countries. However, it is still unclear whether the new AI-based platform will replace the e-Visa system or operate alongside it. While the announcement marks an internal milestone, it also sends a strong message externally: South Africa is serious about making travel easier, faster, and more appealing — not just for leisure visitors, but for business travellers, investors, and diaspora communities alike. The implications go beyond national borders. Africa remains one of the world’s least open regions for intra-continental travel, with visa restrictions often cited as a major hurdle to economic integration. Experts suggest that systems like ETA — if scaled across countries and aligned regionally — could help unlock the full potential of the African Continental Free Trade Area (AfCFTA) and boost tourism, trade, and labour mobility within the continent. For now, all eyes are on the rollout. As South Africa edges closer to implementing one of the continent’s first AI-powered visa systems, the move could serve as a blueprint for future-ready travel policy — where efficiency, security, and openness go hand in hand.

T’Way Air offers Singaporean travellers a Golden Autumn Deal

South Korean low-cost carrier T'way Air invites travellers to enjoy special savings through its Golden Autumn Deal. Ongoing till 30th September, the promotion applies to bookings on Singapore–Incheon (Seoul) and Singapore–Jeju flights for travel through 28th March 2026. T'way Air operates daily Singapore–Incheon flights with A330-200 and A330-300 aircraft, departing Singapore at 11:00 p.m. and arriving in Incheon at 6:30 a.m. the next day. Return flights depart Incheon at 3:40 p.m. and arrive in Singapore at 9:30 p.m. The airline also introduced its Singapore–Jeju service on August 16, now operating daily with the Boeing 737 Max 8. This service departs Singapore at 2:15 a.m. and arrives in Jeju at 9:20 a.m. local time, while the return flight leaving Jeju at 7:45 p.m. and landing in Singapore at 1:30 a.m. the next day. Flight schedules may vary slightly, and full details are available on the official website. A golden opportunity To celebrate the season of golden foliage, T'way Air is offering the following promotions: Up to 13 percent Off Promo Code: Enter promo code KOREASEP when booking to save up to 13 percent on Singapore–Incheon and Singapore–Jeju flights for travel through 28th March 2026; and SG$30 Special Coupon: Valid on round trip bookings of Singapore–Incheon and Singapore–Jeju flights for travel through 28th March 2026. Autumn in Korea offers travelers a vibrant mix of culture and nature. Seasonal highlights include the Seoul Fireworks Festival along the Han River, hikes to Bukhansan and Bugaksan mountains with panoramic city views, and the romantic Pink Muhly fields of Jeju. T'way Air flights from Singapore likewise offer convenient access to these attractions, making autumn an ideal season to visit.

Golf tourism options to boost Davao City’s appeal with foreign travellers

Tourism officials in the southern Philippines are looking into golf tourism as a way of making Davao City more attractive to foreign golf enthusiasts, particularly those from Japan and South Korea. That said, city officials have convened their Meetings, Incentives, Conferences, and Exhibitions (MICE) Board for a two-pronged approach that aims to promote Davao City as a venue for both MICE and golf. According to board co-chair Gene Bangayan: “We are looking into promoting golf tourism in Japan, because it’s a sport that the Japanese love. And it isn’t just them; the Koreans are really keen on golf and are looking for venues where they can play as it’s expensive for them to play elsewhere.” Beyond MICE Given how many corporate executives play to unwind, sports tourism is increasingly being seen as a valuable extension to many MICE programmes throughout the world. Indeed, sporting programmes are instrumental in terms of attracting attendees and enhancing engagement, encouraging them to extend their stay, and support other related businesses in their host areas. According to Department of Tourism (DOT) regional director in Davao Tanya Rabal Tan, the city has three golf courses that can be offered to sport-loving tourists. She said: “In Davao City we have three 18-hole golf courses, and we actually have a nine-hole golf course in Mati City. There’s a big market for golf and we have big potential for that.” The three golf courses in Davao City include the Apo Golf and Country Club in Bago Aplaya, South Pacific Golf Club in Catalunan Pequeño, Rancho Palos Verdes in Mandug. In Mati City, Davao Oriental, there is the nine-hole Don Paco Rocamora Golf and Country Club located in Dahican. Tan added that there are currently several tour operators who are preparing packages for golf in Davao. She said: “These packages are intended for both the local and international markets.”

Travel advocate Jeremy Jauncey is keynote speaker for The Global Wellness Summit

The Global Wellness Summit (GWS) announced on Wednesday, 17th September, that global travel influencer Jeremy Jauncey will be a keynote speaker at its 19th edition in November. At the event slated for 18th to 21st November in Dubai, the founder and CEO of Beautiful Destinations will also serve as one of this year’s co-chairs for the Summit. Likewise, Jauncey is hosting a keynote conversation with Philippe Zuber, chief executive of Kerzner International, whose portfolio includes the iconic entertainment destination brand Atlantis Resorts, luxury hospitality brand One&Only, the new fitness-centric SIRO, and Rare Finds, a collection of resorts that celebrate local culture. The two will explore the company’s trailblazing approach to wellness and how fostering innovation creates unforgettable guest experiences. The Dubai-based Jauncey said: “There’s so much happening in wellness and longevity in the UAE, from pioneering wellness real estate communities to the explosion of longevity clinics to the creation of world-class health and wellness hotels like SIRO. I could not be more excited to welcome leaders from around the world to my adopted home, which has made powerful investments in preventative health, longevity, and tourism as part of its national vision. This promises to be one of the most important Summits to date.” About Dubai as a tourism hub In addition, Jauncey will speak about the region’s rapidly expanding tourism and wellness economy. In partnership with the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), he recently launched the Beautiful Destinations Academy, Powered by Dubai: an ambitious professional development initiative designed to set new benchmarks for global travel content creation and meet rising demand for marketing talent in the tourism sector. The first-of-its-kind initiative has set a new standard for innovation in destination marketing, blending education, tourism and digital content creation. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said that the program aims to amplify Dubai’s global appeal and further solidify our position as the best city to visit, live, and work in. The UAE’s momentum underscores why Dubai is the ideal location for this year’s GWS. Wellness tourism in the Middle East has been the world’s fastest-growing market, expanding 11.6 percent annually from 2019–2023, twice the pace of any other global region, to surpass US$19 billion. The UAE even stands as the Middle East–North Africa’s largest wellness market and is the world’s second-fastest-growing wellness tourism market just behind China.

Malaysia increases efforts to gain foothold in Chinese travel market

Together with the State Tourism Board and the Malaysia Inbound Chinese Association (MICA), Tourism Malaysia continues to boost its efforts to capture the growing China travel market. The Malaysian tourism agency held the second run of its Tourism Malaysia Sales Mission Series from 1st to 5th September, taking the roadshow through the vibrant cities of Hangzhou, Taiyuan, and Xi’an to strengthen travel and business linkages between both nations. The mission was led by Chua Choon Hwa, deputy secretary-general of tourism of Malaysia’s Ministry of Tourism, Arts, and Culture (MOTAC). This strategic initiative built on the momentum from ITB China 2025 and Tourism Malaysia’s successful first sales mission to China back in March. As such, the second mission was designed to strengthen bilateral tourism cooperation, showcase Malaysia’s diverse travel experiences, and unlock new business opportunities to reaffirmMalaysia’s appeal as a premier destination for Chinese travellers. More than a holiday destination Through the mission, Tourism Malaysia and MICA positioned Malaysia as more than just a holiday spot. The roadshow cast the focus on the country’s rich cultural heritage, world-class education, agro-tourism, healthcare excellence, and investment opportunities. These diverse offerings ensure that Chinese travellers discover unique, memorable, and lifestyle-oriented experiences tailored to their preferences. Emphasis was also placed on the Malaysia My Second Home (MM2H) programme which underscored Malaysia’s readiness to welcome long-term visitors who seek quality of life, cultural immersion, and sustainable living. A timely initiative This push comes at a time of strong growth for Malaysian tourism. As of June 2025, Malaysia welcomed 2.17 million Chinese arrivals, a 35.6 percent increase compared to the same period in 2024. The surge reflects Malaysia’s growing popularity, further boosted by the mutual visa exemption agreement between both countries. Earlier this year, Tourism Malaysia’s offices in Beijing and Shanghai have stepped up collaborations with Chinese travel agencies and airlines to expand accessibility and ease of travel. Currently, there are 599 weekly flights providing 119,846 seats between China and Malaysia, supported by key airline partners including AirAsia, Malaysia Airlines, Batik Air, China Southern Airlines, China Eastern Airlines, and other leading carriers. As Visit Malaysia Year 2026 (VM2026) approaches, Tourism Malaysia is intensifying its efforts to position the country as a top-of-mind destination for Chinese travellers. By combining cultural authenticity, modern infrastructure, and exceptional hospitality, Malaysia is ready to welcome millions of visitors seeking meaningful travel experiences.

World Travel Mart (WTM)

London, UK United Kingdom

International Travel Expo Series

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The Travel Corporation

Singapore Singapore

skytravelfly

Commerce Corporate Center, 5800 S.Eastern Ave. Suite 500, Commerce, CA 90040

Travelpodium

1820 Avenue M #491 Brooklyn, NY 11230

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Macao International Travel (Industry) Expo (MITE)

Macao International Travel (Industry) Expo (MITE) Macao

Australian Travel Industry Association (ATIA)

Australia

adivaha® – Travel Technology Company

Kumasi travel agency

Happy Frog Travels

Everything AI in Travel

Flying goat travel

Comfort My Travel

215 Second floor Eldeco Elegante Opp Hotel Hilton Garden Vibhuti Khand Gomti Nagar

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Jonathan's Travels

1144 Sunset Drive, Winter Park, FL, USA

Jonathan\'s Travels

1144 Sunset Drive, Winter Park, FL, USA

Jonathan's Travels

1144 Sunset Drive, Winter Park, FL, USA

Travelolog LLC

Orangecapinnovative and TakeMeTour (Travel Platform)

Digital Travel Europe – 19-20 November 2025

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PATA Travel Mart 2025 – Bangkok, Thailand

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13th Macao International Travel Expo (MITE)- 25April to 27April 2025

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TDM Travel Trade Excellence Awards Hong Kong 2026

TDM Travel Trade Excellence Awards Asia 2025

TDM Travel Trade Excellence Awards Malaysia 2025

TDM Travel Trade Excellence Awards Thailand 2025

TDM Travel Trade Excellence Awards Middle East 2025

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ITE HCMC 2024 – The 18th International Travel Expo Ho Chi Minh City

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TDM Travel Trade Excellence Awards Hong Kong 2024

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Amazing Thailand Travel and Hospitality Golf Classic Phuket 28-29 September 2024

Come and join the Amazing Thailand Travel and Hospitality Golf classic in Phuket on 28th-29th September, inclusions round of golf at Red Mountain and Laguna Golf Phuket, 2 nights stay at Laguna Phuket, dinner and lunch, shirt, all transfers, live scoring, amazing prizes and free flow drinks.

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