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ATPI India wins Corporate Travel Agency of the Year at TDM Travel Trade Excellence Awards 2025 – Asia
ATPI India leads the way in next-gen corporate travel management with technology-driven, scalable and cost-efficient solutions. ATPI has been recognised as the Corporate Travel Agency of the Year at the prestigious Travel Daily Media Travel Trade Excellence Awards 2025 - Asia, reaffirming its position as an innovator in delivering exceptional technology-powered, scalable, and cost-efficient travel management solutions to global corporations and Indian enterprises. Celebrating the pinnacle of excellence in travel, the TDM Travel Trade Excellence Awards Asia spotlights organisations that define industry standards and consistently elevate customer experiences. ATPI’s win underscores its strong performance across key parameters, including innovation, service delivery, industry specialisation, content excellence, and operational efficiency. ATPI India’s client impact is most strongly reflected in its crisis management excellence, having successfully executed the contingency evacuation of travellers during the India–Pakistan airspace closure—demonstrating unmatched agility, leadership and rapid-response capability in moments of disruption. This proficiency extends into everyday programme optimisation as well, with ATPI enhancing digital transformation for PayPal India by increasing online adoption from 60% to 90% through AI-enabled booking tools, improving efficiency, self-service, and compliance. Additionally, for another customer, ATPI delivered a 20% improvement in booking turnaround time, reducing traveller stress and strengthening overall satisfaction through streamlined operations. With India projected to cross USD20b in corporate travel spending by 2030, price sensitivity remains a defining market characteristic. ATPI’s unique blend of cost optimisation, traveller care, and operational agility ensures unmatched value delivery that few competitors can replicate. ATPI India’s in-house visa services team gives clients an unparalleled advantage in a market where most TMCs rely solely on outsourced processes. This centralised, expert-led capability eliminates delays, reduces errors, and ensures smooth, coordinated documentation support for travellers across markets. Speaking on the recognition, Ali Hussain, Regional Managing Director – Asia, ATPI, said, “This award reflects ATPI's unwavering commitment to delivering leading-class travel management services and our ability to adapt to the evolving needs of Indian corporates. Our focus has always been on innovation, personalised service, and excellence at every touchpoint. This recognition reinforces our resolve to continue empowering organisations with smarter, sustainable and future-ready travel solutions.” Jeet Sawhney, Managing Director, ATPI India, added, “This award is a testament to the dedication of our team and the trust our clients place in us. At ATPI India, we are committed to delivering meaningful value by leveraging global expertise, innovative technology and deep local insight. As the corporate travel ecosystem evolves, our focus remains on delivering smarter, safer and more sustainable travel solutions that help organisations optimise their travel programmes whilst elevating the traveller experience.” ATPI India’s strategic presence across Delhi, Mumbai, Chennai, Hyderabad and Gurugram, combined with access to 100+ countries, offers clients both deep in-market problem-solving and globally consistent travel programme management. Backed by global scale, advanced technology platforms, and deep industry expertise, ATPI India is uniquely positioned to support large enterprises, high-growth companies, and specialised sectors with technology-enabled, scalable, and future-ready travel management solutions. ATPI’s capabilities have been further enhanced by its acquisition by Direct Travel in September 2025, creating a global powerhouse operating in 100 countries and managing more than USD 6 billion in annual travel volume. Indian corporates now benefit from expanded global scale, stronger buying power, advanced technologies, and comprehensive travel content. The TDM Travel Trade Excellence Awards - Asia programme acknowledges the pinnacle of excellence in the travel industry and spotlights key players that consistently redefine industry standards and elevate customer experiences. It honours industry leaders who push boundaries through groundbreaking technologies, sustainable practices, and unparalleled service. The TDM Travel Trade Excellence Awards 2025 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at (+65) 3158 1386 or danica@traveldailymedia.com.
ATPI Singapore conferred prestigious Global Travel Management Company of the Year award
Ali Hussain, Regional Managing Director, ATPI - Asia Pacific (far right) and Kelly Jones, Managing Director, ATPI - Southeast Asia & China (far left), receiving the award for Global Travel Management Company of the Year at the TDM Travel Trade Excellence Awards in Singapore The company was recognised for its commitment to excellence and innovative, industry-leading solutions and services. ATPI Singapore has been recognised as the Global Travel Management Company of the Year at the prestigious TDM Travel Trade Excellence Awards 2025 - Asia. The acknowledgement underlines the company’s commitment to travel management excellence and its industry-leading solutions and service levels that address industry-specific challenges and requirements. ATPI Singapore took home top honours in a category that awards the travel management company offering seamless, scalable travel solutions for multinational corporations and global enterprises. The award winner provides integrated travel services across multiple regions and manages intricate travel needs whilst ensuring cost efficiency, security and an outstanding experience for business travellers worldwide. The TDM Travel Trade Excellence Awards - Asia acknowledges the pinnacle of excellence in the travel industry and spotlights key players that consistently redefine industry standards and elevate customer experiences. It honours industry leaders who push boundaries through groundbreaking technologies, sustainable practices, and unparalleled service. The win reinforces ATPI’s standing as a long-time global leader in corporate and specialist travel management. The company was acquired by Direct Travel in September 2025, creating a powerhouse that combines worldwide strength with personal service, bringing unmatched expertise and a client-first culture across 100 countries, which drives over USD6b in annual travel volume. “This award reflects our continuous commitment to delivering leading-class travel management services with a deep emphasis on innovation, personalised services and an unerring adaptability to evolving industry trends,” said Ali Hussain, Regional Managing Director, ATPI Asia. “We focus on excellence at every touchpoint via award-winning account management that builds lasting partnerships, industry-leading solutions and service levels and unmatched content provisions that empower smarter decision-making.” Accomplishments that redefine business travel ATPI specialises in delivering innovative, highly bespoke solutions across various industries, including corporate, marine, energy, sports, group travel, and event management. Its service philosophy of “big enough to matter, small enough to care” sets new benchmarks in consistency and service. The company’s Net Promoter Score of 53.67, exceptional SLA response times within 90 minutes for email requests and a 14-second average phone pick-up outperform the industry standard. These components are supported by a high staff retention of 98%, which preserves long-standing expertise. Innovation at ATPI is not an add-on but a strategic backbone, designed to reimagine how global enterprises manage travel at scale. These purpose-built solutions, utilising technology that is integrated, intuitive and aligned to how organisations operate, address the most persistent pain points in business travel - complexity, risk management, sustainability, and user adoption. These include Avenir: Travel Edition, the industry’s first truly open, all-in-one SaaS booking platform transforming global travel management from the ground up. The platform’s impact has been recognised across the industry, landing it on Business Travel Magazine’s 2025 Tech Hotlist, standing out amongst 15 recipients as a travel tech innovation genuinely shaking up the sector. Other specialised proprietary platform ecosystems include ATPI TravelHub, a single global gateway to unify all aspects of travel management; CrewHub and CrewLink for seamless, end-to-end crew travel management; and ATPI Traveller Tracking System, which anticipates disruptions before they escalate by overlaying location data with geopolitical, weather and transport intelligence. The industry’s most accurate travel carbon calculator, ATPI Halo, meanwhile, keeps sustainability front and centre by using actual flight data rather than carbon impact estimates at the point of booking to allow for more responsible choices before tickets are purchased. ATPI’s philosophy towards innovation is proactive rather than reactive, where challenges are anticipated, disruptions prevented, and strategic priorities embedded into everyday travel. This combination of technology, responsibility and traveller wellbeing is where the company sets industry milestones. During regional unrest in Asia, for instance, their Traveller Tracking System proactively identified at-risk travellers, rerouted them and informed client teams before the crisis escalated, turning what could have been a major disruption into a minor itinerary adjustment. The Global Travel Management Company of the Year award is a testament to ATPI Singapore’s ability to manage global programmes whilst emphasising the individuals behind every booking. This deep-seated commitment to operational excellence, customer experience and traveller wellbeing enables the company to provide global services with seamless consistency across borders and deliver the responsiveness and local knowledge that complex operations demand. The TDM Travel Trade Excellence Awards 2025 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at (+65) 3158 1386 or danica@traveldailymedia.com.
Secondary cities lead Europe’s 2026 travel trends
Salamanca Cathedral is a late Gothic and Baroque catedral in Salamanca city, Castile and Leon in Spain Travellers are increasingly opting for Europe's secondary cities over traditional capitals, according to Omio's latest data. The multi-modal travel booking platform has observed a significant shift, with bookings to smaller destinations rising by 30% year-on-year in 2025, compared to a 15% increase for major cities. This trend is driven by factors such as lower prices, fewer crowds, and a desire for authentic local experiences. Omio's NowNext Report, in collaboration with YouGov, highlights that 21% of travellers plan to visit lesser-known destinations in 2026. Veronica Diquattro, President B2C and Supply at Omio, noted, "Travellers are rethinking what makes a city break memorable. Instead of defaulting to major capitals, they are seeking places with character, better affordability and a strong sense of local identity." The report lists the top 20 rising travel hotspots for 2026, with Spain and Italy dominating the rankings. Salamanca, Spain, leads with a 168% increase in bookings, followed by Marbella, Spain, and Monopoli, Italy. Other notable destinations include Polignano a Mare and Alberobello in Italy, and Murcia and Santiago de Compostela in Spain. This shift in travel preferences is attributed to the ease of reaching these destinations through various transport modes, offering travellers a broader range of options. As the trend continues, secondary cities are expected to gain further popularity, providing unique cultural experiences and a break from the bustling tourist crowds of major capitals. ```
ITE Hong Kong 2026 to showcase Asian travel trade
The International Travel Expo (ITE) Hong Kong 2026 is set to take place from 11 to 14 June at the Hong Kong Convention and Exhibition Centre, marking its 40th anniversary. Organised by TKS Exhibition Services Ltd, the event will feature both B2B and B2C programmes, catering to the Asian travel trade and premium Free Independent Travellers (FIT). The expo will comprise the 40th ITE Leisure and the 21st ITE MICE, offering a platform for unparalleled access to Asia's major source markets. Notably, 67% of trade visitors hail from China's Greater Bay Area, an economic powerhouse with a combined GDP of $2.1 trillion in 2024. Hong Kong itself, with a population of just 7.5 million, made 10.47 million departures and spent $28.9 billion in 2024, ranking as the world's 14th largest source market. The event is supported by China's Ministry of Culture and Tourism and the Hong Kong Tourism Board, among others. The year that was and a forecast of what's to come ITE 2025 saw participation from 502 exhibitors, with 88% from outside Hong Kong, representing 64 countries and regions. The event attracted 7,627 regional buyers and trade visitors, with 46% being travel agents and 15% from the MICE sector. Public interest was high, with 70,212 visitors, 72% of whom were university-educated and 91% maintaining or increasing their travel spending. The expo's B2B and B2C programmes include business matching, speaking opportunities, and networking events; and it was noted how public days are particularly effective for face-to-face promotions, with 43% of visitors interested in onsite bookings. That said, ITE Hong Kong 2026 promises to be a significant event for the travel industry, continuing its tradition of fostering international travel trade connections and promoting tourism in Asia. ```
Wego and Visit Qatar launch new travel campaign
Wego, the leading travel app in the Middle East and North Africa (MENA), has partnered with Visit Qatar to launch a new campaign aimed at showcasing Qatar's diverse cultural and natural offerings. This initiative seeks to inspire regional travellers by highlighting Qatar's unique blend of tradition and modernity, from its vibrant neighbourhoods and art districts to its scenic coastal walks and desert landscapes. The campaign emphasises Qatar as a destination where tradition meets modernity, offering a rich tapestry of experiences. Notable attractions include the bustling Souq Waqif, the architectural marvel of the Museum of Islamic Art, and the evolving skyline of Lusail. Visitors can also enjoy the tranquil Corniche waterfront, relax on Katara's beaches, and savour traditional dishes like machboos. Mamoun Hmidan, Chief Business Officer at Wego, stated, "This partnership with Visit Qatar allows us to spotlight the country's remarkable evolution as a travel destination. Our campaign is designed to engage travellers at every stage, from inspiration to planning and booking, through rich content and seamless tools." Saleh Al Nisf, Senior Manager at Visit Qatar, added, "Our collaboration with Wego is a key step in amplifying Qatar's presence in the regional travel landscape. Through this joint campaign, we are showcasing the country's unique offerings in ways that resonate with regional audiences." With increasing demand for culturally rich and accessible destinations in the GCC and wider MENA region, Qatar's modern infrastructure and expanding flight connectivity enhance its appeal. This campaign aims to present Qatar not just as a place to visit, but as an experience ready to be lived. ```
Travel delays expected as EU expands biometric border system to more ports
The European Union rolled out The Entry/Exit System (EES) , a digital border system on 12 October, 2025. The implementation of the EES will be phased in. Countries are implementing this through April 10, 2026. During this time, some borders may have EES and others still have stamping of passports. Mixed Experiences at the Border From today, Friday 9 January, the EU Entry Exit System (EES), will be increasing the number of airports and ports that have the new system in operation, as well as the number of passengers going through the system. From long queues, to smooth passage the passengers have had varied experiences with EES so far, but the going may get tough as the number of airports increase. EES replaced the manual stamping of passports by an electronic registration system at the external borders of 29 European countries. The system registers all non-EU nationals arriving for short stays (not to exceed 90 days within any 180 days) in the Schengen countries. What the EES Records Under the new system, travellers’ details are electronically registered, including: Personal data from the travel document Fingerprints and facial images Dates of entry and exit Records of any refused entries This data is stored for up to three years and is designed to improve border management, detect overstays, and enhance security across the Schengen Zone Mark Tanzer, Chief Executive of ABTA – The Travel Association said: “The EES is a change to how we travel to and from Europe, and while eventually it will make passport checks quicker, initially it may take longer. As more places introduce the system, and more passengers are processed through it, there is a greater risk that people will face queues and delays. It’s important travellers are prepared for this as they prepare to go through passport control." ABTA is urging border authorities to make full use of available contingency measures, including temporarily standing down the system or limiting checks when necessary, to manage passenger flow and reduce disruption. “Where problems have been experienced so far, some of these could have been avoided if the contingency measures were applied.” Key Benefits of the Entry/Exit System Making Border Checks More Modern and Efficient: The EES will gradually replace passport stamps with a digital system that records when travellers enter and exit, making border checks faster and helping staff to work more efficiently. Making Travel Across Borders Easier and Faster: With EES, travellers will spend less time at the border thanks to faster checks, self-service options, and the possibility to give their information in advance. Preventing Irregular Migration: The EES will help track who comes in and out of the Schengen Area, using fingerprint and face data to stop people from overstaying, using fake identities or misusing visa-free travel. Increasing the security in the Schengen Area: The EES will give border officers and law enforcement authorities access to important traveller information, helping them to spot security risks and support the fight against serious crimes and terrorism. ETIAS to Follow in 2026 The EU’s Directorate-General for Migration and Home Affairs has confirmed that the European Travel Information and Authorisation System (ETIAS) is expected to launch in the final quarter of 2026. However, due to planned transitional and grace periods, travellers will not be required to hold ETIAS authorisation until 2027. For now, travellers are advised to allow extra time at borders, stay informed about which entry points have EES in operation, and prepare for possible delays as the system continues its gradual expansion.
‘The era of fast travel is over’: JourneyLabel CEO says slow journeys now define luxury
Yasmin Ikrami, the Founder and CEO of JourneyLabel True luxury today is having the time and space to slow down, stay longer in one place, and reconnect with nature, culture, and yourself feels Yasmin Ikrami, the Founder and CEO of JourneyLabel. In an interview with TDM she shares her journey of luxury travel for our readers. Travel Daily Media (TDM): Kindly share for our readers the journey behind JourneyLabel? What has been your favourite journey so far? How was the year 2025 for you and what plans for 2026? Yasmin Ikrami (YI): JourneyLabel was born from a simple belief that travel should feel deeply personal and thoughtful, guided by emotion and curiosity rather than checklists. What started as a passion for creating meaningful experiences gradually evolved into Journey Label, a label for rare journeys where our clients are always welcomed as guests. Choosing a single favourite journey is never easy, but the most special ones are often defined by quiet, unforgettable moments. It may be a family witnessing wildlife together for the first time or a couple discovering a destination at their own pace. These unhurried and deeply human moments continue to inspire us. The year 2025 was one of reflection and refinement. We focused on strengthening relationships, exploring lesser-known regions, and deepening our commitment to responsible and sustainable travel. It was a year of listening closely to our guests and evolving with their expectations. Looking ahead to 2026, JourneyLabel will continue to grow with care and intention. We plan to build meaningfully on the collaborations formed this year, deepening partnerships with tourism boards, hotels, and experience partners who share our values. Our focus remains on designing journeys that feel intimate, conscious, and beautifully crafted, stories our guests carry with them long after they return. TDM: Tell us more about the Quiet Revolution of Luxury Travel, where travellers are actually looking for Deep Rest, Unplugged Escapes & Slow Journeys. YI: I see the quiet revolution in luxury travel as a natural response to our increasingly busy, connected lives. Travellers now seek not more experiences but deeper rest, presence, and grounding. Deep rest, unplugged escapes, and slow journeys have become the new markers of luxury, defined no longer by excess or packed itineraries but by space, stillness, and the freedom to truly disconnect. For me, true luxury today is having the time and space to slow down, stay longer in one place, and reconnect with nature, culture, and yourself. At JourneyLabel, we curate holidays that let travellers step away from noise, returning home restored rather than rushed. This shift towards quieter, more intentional travel feels deeply meaningful and very much here to stay. TDM: What does luxury travel epitomise for the Gen Z travellers? What kind of sustainable offering can you tailor make for them? YI: For Gen Z travellers, luxury means bold, unforgettable experiences that push boundaries, check off bucket-list moments, and offer a sense of achievement. They crave speed, adventure, and unique stories to share, while still caring about the planet and local communities. Sustainable luxury offerings can be tailor-made with high-energy, eco-conscious experiences: heli-hiking to remote peaks, private wildlife safaris with conservation partners, curated adventure sports, or immersive cultural encounters with local artisans. At JourneyLabel, we design journeys that deliver adrenaline, awe, and happy moments, while ensuring every experience respects the environment and supports local communities. TDM: As your organization’s leader, what’s your long-term vision to achieve gender equality? YI: At JourneyLabel, gender equality is central to our values. Currently, 70% of our team are women, including key leadership roles, with myself as Founder & CEO and a male Co-Founder supporting a collaborative culture. Our long-term vision is to create an inclusive environment where opportunities for growth, leadership, and decision-making are equally accessible to all, fostering mentorship, representation, and empowerment at every level of the organization. We aim to lead by example in the travel industry, showing that a diverse and gender-balanced team drives innovation, creativity, and meaningful impact. TDM: How is Tech and AI redefining Luxury Travel? YI: Technology and AI are enhancing luxury travel by making experiences more seamless and intuitive. Rather than replacing human expertise, AI serves as a powerful complement: anticipating traveller preferences, recommending bespoke itineraries, and curating exclusive experiences in real time. From virtual previews of resorts to smart concierge services and predictive planning, technology helps travellers save time, reduce stress, and immerse fully in the journey. TDM: Which Experiential Journeys Are Becoming Popular for Luxury Travel? YI: Luxury travellers are seeking journeys that spark curiosity and create meaningful memories. Private wildlife safaris, cultural exchanges with local communities, and hidden natural wonders are in high demand. Wellness escapes, slow-paced retreats, and sustainable adventures allow travellers to recharge fully. Gourmet tours, bespoke art experiences, and exclusive yacht or rail voyages offer refinement with intimacy. Experiential highlights like starlit desert dinners, private helicopter rides over glaciers, and underwater dining bring moments of awe that stay with travellers long after the journey ends. TDM: Can you share for our readers 10 luxury travel experiences they should aim for? YI: 10 Luxury Travel Experiences Every Reader Should Aim For Embark on a private wildlife safari, observing majestic animals in their natural habitat with expert guides. Dine inside a dormant volcano under candlelit skies with private chefs and tailored service. Witness a total solar eclipse from a luxury camp in a remote, exclusive setting. Explore hidden valleys by private river expedition, combining adventure with curated cultural encounters. Stargaze under crystal-clear skies with personal telescopes and sunset dining experiences. Travel through iconic landscapes aboard premium trains with reserved best-view seats and refined service. Stay in bespoke wilderness camps set up only for you, blending comfort with pristine surroundings. Kayak through glowing waters to a secluded gourmet meal for a night of wonder. Sleep beneath star-filled skies in luxury tents with panoramic views and serene surroundings. Join local cultural ceremonies or artisan workshops to connect deeply with traditions. Each journey offers rarity, refinement, and personal connection, turning every holiday into a story you live rather than a place you visit.
Managing overtourism as global travel recovers
Overtourism was one of the buzzwords of 2025 and was an issue that could no longer be swept under the rug. In the past year, locals from Japan and all the way to Italy have gone on social media to protest the way foreign travellers have infiltrated their hometowns, encroaching on their way of life in the worst possible manner. As a result, both national and local governments have been working on ways by which to mitigate overcrowding on the part of foreign nationals in key tourism sites, as well as solutions that could ease things up for locals in terms of traffic, utilities, and the cost of living. However, experts warn that 2026 may not be the year we see the end of overtourism, but it will be a time when relevant solutions will be found and eventually implemented. It’s definitely not over yet In a piece written in October of last year, IE Business School professor of innovation Enrique Dans declared that cities had been turned into theme parks at the expense of local residents who were sorely inconvenienced by droves of foreigners who encroached on their way of life, clogged the streets, put a strain on key utilities, and drove up the prices of food and other necessities. According to Dans, the problem of overtourism was essentially a situation that went out of hand; as he puts it: “Today’s mass tourism was born with the creation of low-cost airlines [over] two decades, powered by globalisation and then supercharged by digital platforms. The logic has always been more visitors and more income. But this free-for-all, based on an infinite number of visitors, has run up against the physical, environmental and social limits of cities. Each arrival record means less housing, less public space, less local life. In response, city halls are finally beginning to see what we all knew a long time ago: tourist saturation is not a success, but a cancer.” Beyond that, this “cancer” has led to the defacement, even desecration of sacred or historic spaces: the Pyramids of Giza for one, Japan’s Toshodaiji Temple another; to say nothing of tourists littering in temple courtyards or dressing inappropriately at any of Italy’s famed churches or dancing in a mosque in Muslim-dominant Malaysia. But Dans remains optimistic that change has begun, as governments are applying stricter rules and implementing hefty fines for misbehaviour for foreign guests, and local communities have taken to policing key areas to protect their integrity. But how exactly are things changing? To get down to brass tacks, overtourism may not yet be gone, but it is being controlled thanks to measures applied by governments and the private sector. Such measures include: The imposition of fees specific to tourists This measure has been implemented in some key European cities like Barcelona, Santorini, and Venice, all of which were severely hit by the impact of overtourism. In all three cases and beyond, this involved the charging of tourism fees, putting price caps strictly for locals, as well as the use of dynamic pricing for goods and services; The rise of secondary destinations As a way of decongesting key cities and tourism hubs, some countries have actively begun to promote secondary destinations: lesser-known locations that are equally important historically or commercially. We have seen this in Malaysia which has successfully spread tourists out from the congestion of Kuala Lumpur and Melaka to Penang and Kota Kinabalu, and also in the religious tourism sector in France which has decongested key sites in Paris and Lourdes to equally sacred sites in Lisieux and Ars-Su-Formans; Offering primers on behaviour to travellers Ill behaviour on the part of tourists, especially those from the west and East Asia has long been an issue for many countries. As a preventive measure, some countries encourage travellers to read up on how and how not to behave within their jurisdiction. It would also help a great deal if the UN Global Code of Ethics for Tourism were to be made more widely available to both tourism professionals and travellers alike; and Technology is a weapon in the battle against overtourism 2025 saw several nations implementing artificial intelligence (AI)-powered tools to monitor tourist activity, particularly in Japan where AI cameras are used to monitor crowds. AI and other innovations may also be used to help travellers create personalised itineraries leading them to secondary destinations more in keeping with their interests, offering them a better travel experience as opposed to being dragged along on a droning tour they may find boring or uninteresting. Admittedly, it may not look like much on paper, but it says a lot that the world is trying to find ways by which to rectify the situation. There is still a great deal of work to be done, but if it means giving tourists a meaningful experience that does not encroach on the everyday lives of locals, then any action against overtourism is certainly welcome.
Hong Kong’s hidden hiking trails beckon Filipino travellers
Hong Kong, often associated with shopping and Disneyland, is revealing a lesser-known side to Filipino travellers: its extensive countryside, which makes up 75 percent of the city. As the new year begins, many are discovering the appeal of Hong Kong's accessible hiking trails, ideal for first-time hikers seeking both exploration and relaxation. Hong Kong's trails offer a unique blend of nature and convenience: Sai Kung, for instance, provides a gentle introduction to hiking with its scenic beaches and minimal challenges, making it perfect for beginners. Along the way, hikers may encounter local wildlife, such as buffalo and cows, adding an unexpected charm to the experience. A gentler approach For those less inclined towards physical exertion, Hong Kong's Great Outdoors offers alternatives like forest bathing at Tam O Shan. This Japanese mindfulness practice encourages participants to connect with nature through sensory exercises, such as noticing the scent of trees or listening to rustling leaves; indeed, the experience is designed to reduce stress and promote a sense of peace. Post-hike, visitors can unwind at Nan Lian Garden, a Zen retreat inspired by the Tang Dynasty, or indulge in sound healing at Red Doors Studio. The latter offers deep gong vibrations that promote relaxation and physical recovery, a practice endorsed by renowned gong master Martha Collard. As more millennials and Gen Zs embrace wellness travel, Hong Kong's hiking trails are gaining popularity; with cooler weather from January to April, these trails offer a refreshing escape from the city's hustle and bustle, making them an attractive addition to any travel itinerary. ```
Asia’s travel boom accelerates as Agoda highlights localisation and AI for hotels
Romain Christodoulou, Vice President, Supply at Agoda 2025 witnessed the travel landscape evolving at an unprecedented pace, with Asia leading the industry in both innovation and demand. This momentum has opened doors for people worldwide to explore both Asia’s celebrated landmarks and its lesser‑known treasures, at a time when global curiosity about the region continues to grow. The most important aspect of any holiday remains a good hotel. Now is the time for Asian hoteliers to cash-in on the growing popularity of the region with alacrity. Garnering insights on the way forward for growth, TDM interviews Romain Christodoulou, Vice President, Supply at Agoda on the process of making travel seamless and intuitive at every step. Chiang Mai, Thailand Travel Daily Media (TDM): We have surely come back to the adage ‘Be Global, Think Local’. Can you kindly elucidate for us how localisation drives hotel competitiveness: Why adapting to local payment preferences, regulatory environments, and traveller behaviour remains core for conversions in Asia? Romain Christodoulou (RC): Localisation is fundamental to hotel competitiveness in Asia. It's not simply a matter of convenience, but now a prerequisite for conversion. Markets across Asia are defined by distinct cultural, economic, and regulatory contexts. For example, the integration of e-wallets in Southeast Asia or the importance of local language support in Japan directly influences booking decision. Hotels that align their offerings with these local nuances see higher conversion rates and stronger guest loyalty. The data speaks for itself. When hotels invest in localisation, the returns are clear and compelling. As detailed in our latest report “Tailored to Win: How Hotels are Using Localisation to Capture Asia’s Tourism Boom”, the findings reveal that properties that prioritise local relevance report seeing up to 99% improved guest satisfaction, 95% note an increase in repeat bookings and 91% state that their guests are willing to pay more per room. In essence, a global approach must be underpinned by local execution to succeed in Asia’s diverse travel landscape. Seoul, South Korea TDM: How is AI reshaping hotel partnerships and supply operations? Kindly share examples of how AI-enhanced tools are improving content quality, streamlining support, and enabling more dynamic, data-driven collaboration with partners. RC: AI is reshaping the way travellers plan and experience their journeys, and hotel partnerships are evolving in step. Today, 77% of Chinese and Indian travellers are open to using AI for trip planning. This is a shift that’s accelerating the move toward fully personalised itineraries where every aspect of the journey can be tailored to individual needs and preferences. At Agoda, we see AI as the engine behind this transformation, streamlining the booking process and making it easier for travellers to discover the right accommodation, activities and even dining options all in one seamless flow. For our hotel partners, it’s about making online operations simpler and enabling them to showcase their properties in a way that’s both scalable and tailored to individual needs. AI-enhanced solutions help partners improve content quality to better match what travellers are searching for. On the support side, AI-powered chatbots and virtual assistants resolve routine queries instantly and route more complex issues to the right teams, freeing up staff to focus on higher-value interactions. This not only increases operational efficiency but also ensures that partners can respond quickly to changing demand and traveller expectations. Above all, we’re committed to responsible innovation; every AI solution we introduce is guided by our core principles of privacy, transparency, and trust. Bangkok, Thailand TDM: How is Agoda applying AI across customer support, operations, and partner tools, helping hotels unlock efficiency, accuracy, and competitiveness across multiple markets? RC: AI has become an essential part of how we deliver faster, smarter customer service at Agoda. We’re proud to be among the most advanced online travel platforms when it comes to AI adoption. From supply sales preparation to customer enquiries and content creation, AI is integrated across every department, helping us work smarter and respond faster at every step, supplementing this, our AI-powered Property Ask-Me-Anything bot now manages over 30,000 traveler questions every day, offering instant answers and tailored insights. This means our support teams can dedicate more time to complex issues, raising the standard of service where it matters most. We’re always pushing to make things better and deeper AI integration is helping us streamline support even further. At the same time, we never lose sight of the importance of human judgment, especially when it comes to handling sensitive or nuanced requests. TDM: How has the year 2025 been for Agoda globally and especially in Asia? What are your targets for 2026? RC: This year we have observed the travel landscape evolving at an unprecedented pace, with Asia leading the industry in both innovation and demand. This momentum has opened doors for people worldwide to explore both Asia’s celebrated landmarks and its lesser‑known treasures, at a time when global curiosity about the region continues to grow. Central to our strategy has been working closely with leading local partners such as Indian Hotel Company Limited (IHCL) in India, partnering with UK’s largest hotel chain, Premier Inn to capture Asia travel interest, and partnering with one of Japan’s leading hotel management companies, Hoshino Resorts, to deliver more tailored experiences and broaden our reach. By collaborating with these key players, we’re able to strengthen localisation and ensure our offerings resonate with travellers across diverse markets. Looking ahead to 2026, our priority is to keep building on this momentum. We remain committed to advancing localisation, strengthening connectivity and supporting partners in capturing emerging opportunities to make travel simpler and more accessible, no matter the destination. Jaipur, India TDM: Can you share top travel trends that will impact hotels the most in 2026 in APAC? RC: Localisation will remain at the heart of competitiveness; hoteliers who tailor their offerings to local preferences and habits will be best positioned to capture demand. Agoda’s ‘Tailored to Win’ report shows that hotels embracing advanced, integrated localisation, across marketing, booking, payment and on-site experiences saw higher guest satisfaction, increased repeat bookings, and greater willingness to pay among international travellers. As intra-Asia travel grows more diverse, this level of cultural and linguistic fluency is increasingly tied to commercial outcomes. It also reinforces the growing importance of local partnerships which include collaborating with regional brands and service providers to deliver experiences that resonate with domestic travellers. We’re also seeing a structural shift in where demand is going. Our latest 2026 Travel Outlook report finds that secondary destinations already account for roughly a third of accommodation searches, growing faster than traditional hubs, driven by travellers’ search for better value, unique local culture, and outdoor experiences. Hotels that invest in stronger digital visibility, localised content, and curated neighborhood or nature-led experiences will be better placed to capture this next wave of growth, particularly outside of the classic city center locations. At the same time, the rise of a more connected trip experience will continue to accelerate, with travellers seeking seamless experiences that bundle flights, hotels and activities on a single platform. AI is also becoming a central part of the conversation; travellers are increasingly comfortable with AI-powered planning tools and welcome AI assistance for trip planning. For our hotel partners, these shifts create new opportunities to engage diverse segments - from families searching for kid-friendly amenities to business travellers who prioritise speed and convenience. Japan TDM: What is it that hotels should prepare for next? How will the future reward properties that offer unified connectivity and intelligent automation? RC: The next chapter for hotels is all about gaining control and clarity in a landscape that’s still highly fragmented. Too many intermediaries and inconsistent rates can erode both value and trust. Hotels that invest in unified connectivity and intelligent automation will be best positioned to overcome these challenges. Through consolidation of distribution tools, properties can reduce revenue leakage, maintain rate parity, and gain actionable oversight of their business. Those who embrace these changes will unlock greater efficiency, stronger partnerships, and a more sustainable competitive edge as the market matures. TDM: Why should consumers, hotels and travel advisors choose Agoda over and above other OTA’s? RC: Agoda is centered on creating a truly connected trip experience. We’re harnessing AI to deliver deeper personalisation and proactive, concierge-like service for every user. From discovery and booking to in-destination support, we’re focused on making travel seamless and intuitive at every step. Most importantly, we innovate responsibly, putting customer needs and trust at the heart of everything we do. That’s why consumers, hotels, and travel advisors can rely on Agoda for a smarter, more connected journey.
World Travel Mart (WTM)
London, UK United Kingdom
International Travel Expo Series
International travel expo Vietnam
The Travel Corporation
Singapore Singapore
skytravelfly
Commerce Corporate Center, 5800 S.Eastern Ave. Suite 500, Commerce, CA 90040
Macao International Travel (Industry) Expo (MITE)
Macao International Travel (Industry) Expo (MITE) Macao
Comfort My Travel
215 Second floor Eldeco Elegante Opp Hotel Hilton Garden Vibhuti Khand Gomti Nagar
Digitial Travel Summit APAC 2024
Singapore Singapore
Jonathan's Travels
1144 Sunset Drive, Winter Park, FL, USA
Jonathan\'s Travels
1144 Sunset Drive, Winter Park, FL, USA
Jonathan's Travels
1144 Sunset Drive, Winter Park, FL, USA
TDM Travel Trade Excellence Awards Malaysia 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Asia 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Thailand 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Middle East 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
Extraordinary Travel Festival 2026
Meet Fellow Travelers At The Extraordinary Travel Festival We bring travelers together from around the world, the Marco Polos of
Extraordinary Travel Festival 2025
Meet Fellow Travelers At The Extraordinary Travel Festival We bring travelers together from around the world, the Marco Polos of
ITE Hong Kong and MICE Travel Expo 2026
ITE Hong Kong 2026 – The 40th International Travel Expo co-locating with the 21st MICE Travel Expo Great Shopping
2026 China outbound & inbound Travel Market
2026 CHINA OUTBOUND & INBOUND TRAVEL MARKET 14-16 October 2026 New Hall (Hall 11), National Agricultural Exhibition Center, Beijing
Digital Travel Europe – 19-20 November 2025
The Premier Gathering for Digital Innovators from Europe's Top Travel Brands
World Travel Mart 2025
The world’s most influential travel and tourism event For decades, World Travel Market London has been at the heart
TDM Travel Trade Excellence Awards Indonesia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
Digital Travel APAC Singapore – 12-13 August
The Premier Gathering for Digital Innovators from APAC's Top Airlines, Hotels, OTAs and more
PATA Travel Mart 2025 – Bangkok, Thailand
PATA Travel Mart (PTM) is one of Asia Pacific’s longest-standing international travel trade exhibitions featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision-makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships.
13th Macao International Travel Expo (MITE)- 25April to 27April 2025
In 2025, the the 13th MITE will adhere to the principle of “Multi-dimensional Cooperation among Macao, Mainland China and International Market” to proactively engage more participation from the international tourism industry, exhibitors, buyers and trade visitors. The MITE will give support to Macao’s “1+4” adequate diversification development and to build Macao into the World Centre for Tourism and Leisure.
TDM Travel Trade Excellence Awards Hong Kong 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives,
TDM Travel Trade Excellence Awards Asia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Malaysia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Thailand 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Middle East 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.