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Sofitel reinvents the ‘hotel uniform’

This new collection, embodying the highest standards of French savoir-faire, will be rolled out across Sofitel hotels throughout 2026. Comprising 45 pieces, the Vestiaire has been thoughtfully designed to suit all professions and destinations, while expressing an elegant, fluid, and boldly contemporary style — a reflection of the renaissance of Accor’s most quintessentially French luxury brand. Celebrated designer Cordelia de Castellane has artfully designed 45 pieces of uniform for Sofitel, with flowing Parisian cuts and original accessories that represent the height of French luxury and elegance Empowering 25,000 employees to embody the French Zest Sofitel and Cordelia de Castellane have teamed up to create a new closet for all employees at the brand's 120-plus hotels worldwide. With her experience of the most prestigious French luxury houses, Cordelia brings a touch of modernity and sophistication to this collection, while preserving the finest standards of French craftsmanship. Conceived as a celebration of the brand’s hotel teams - 25,000 employees worldwide - and the culture of personalized service inherited from the French art of hospitality, this collaboration embodies the very essence of French elegance. With its flowing, resolutely Parisian cuts, accessories and unostentatious elegance, it breaks with the monotony often associated with traditional uniforms, offering instead a bold and authentic expression of French chic. The partnership marks a key milestone in Sofitel’s ongoing renaissance, as the brand continues its global expansion with 32 new openings planned over the next three years. All of these properties embody the Sofitel spirit, blending French zest with local cultural richness, a commitment symbolized by the “Cultural Link”, the iconic logo creating a bridge between world's cultures. The new Vestiaire features the graphic Sofitel logo in a collection of exclusive prints, transforming Sofitel’s visual signature into a luxurious monogram. A high-end, modular and evolving Vestiaire Designed with flexibility in mind, the Sofitel wardrobe introduces a fresh fashion-forward approach tailored to every role and destination. Under the artistic direction of Cordelia de Castellane, the collection seamlessly blends timeless silhouettes with practical needs, offering a variety of noble fabrics, textures, and color palettes suitable for both city hotels and resorts. Each piece has been crafted using flexible and durable materials — internationally tested across pilot hotels — to meet the everyday needs of hotel staff. The wardrobe adapts to all body types, roles, and climates, ensuring both comfort and elegance. In line with Sofitel’s CSR commitments, each uniform is made from high-quality materials built to withstand daily demands while remaining effortlessly elegant, thanks to refined details and impeccable finishes. This wardrobe also reflects Sofitel’s dedication to responsible luxury. Developed in partnership with Paris Good Fashion, the initiative ensures every step of production respects principles of sustainability, repairability, and recyclability — reducing environmental impact and contributing to more responsible resource management. Cordelia de Castellane, shaping the creative universe of Sofitel Vestiaire The inspiration underpinning this new collection draws directly from the unique creative world of Cordelia de Castellane, a designer whose work is marked by a fusion of tradition and modernity. Her vision of luxury combines timeless elegance with creative audacity, subtly blending classic and contemporary elements. “The Sofitel Vestiaire is much more than a uniform: it's a manifesto. It’s a tribute to our teams, who are the first to embody the renaissance of Sofitel. It reflects the joy of embracing a brand, the pride of being its ambassador, and the desire to wear our values in silk, knit, or cotton. We want this wardrobe to be emotionally resonant, exacting and refined, but also effortlessly chic. That’s why we needed a visionary. This partnership with Cordelia de Castellane is the meeting of two visions of luxury, united by a shared passion for exceptional design," says Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems. "For me, Sofitel is a madeleine de Proust. It brings back childhood memories, iconic hotels, and a very specific vision of French luxury. Sofitel is more than a hotel brand — it’s a way of life, a natural elegance paired with a deep openness to the world. Paris was a major inspiration for this collection — because Paris means effortless chic, cultural richness, precision tailoring, and that uniquely bold creativity. I wanted to imagine a wardrobe that expresses this Parisian sophistication, but also the warmth of hospitality and the pride of representing a house. These are garments designed to last, to move with the body, and to make every team member feel beautiful, free, and proud," adds Cordelia de Castellane.

Sofitel Sydney Wentworth set to raise the bar for Sydney’s events scene

The recent transformation of the Sofitel Sydney Wentworth’s event spaces stands to raise the bar when it comes to hosting events and conferences in the city. The hotel unveiled the results of its $70 recent million refurbishment which merges heritage with innovation, setting a new benchmark for sophisticated events, entertainment, and world-class conferences. The extensive transformation includes cutting-edge technology, sophisticated design, and a commitment to sustainability, ensuring an unmatched event experience. Hotel general manager Sam Panetta said of the refurbishment: “At Sofitel Sydney Wentworth, we are redefining the art of luxury conferencing. Our commitment to innovation and excellence ensures that every event is an unforgettable experience, supported by the latest technology and world-class services.” What can guests expect at these revitalised venues? With 2,590m² (27,883 ft²) of events space, including the iconic Wentworth Ballroom, Sofitel Sydney Wentworth offers an unparalleled setting for business events, media launches, private dining, and weddings. Among the enhancements made during the refurbishment were: A multi-million dollar investment in state-of-the-art technology by in-venue event production partner Encore; One of Sydney's largest LED screens 5m x 3m in the Wentworth Ballroom, which can be split into 3 x 5.5m x 3m screens on a rolling track for further versatility of room configuration; Advanced digital screens and LED upgrades throughout all meeting spaces, featuring crystal-clear sound systems, customised lighting solutions and the latest staging technology; Installed, AI-powered cameras with wireless connectivity; and Mobile 135” all in one LED presentation screens. At the same time, Sofitel Sydney Wentworth champions sustainable hospitality practices, incorporating eco-friendly initiatives throughout the hotel; these will also be part of the operations of the refreshed events facilities. These revitalised spaces will be under the helm of conference and events director Robyn Davison. Davison commented: “I am honoured to be part of this new chapter at Sofitel Sydney Wentworth. Our state-of-the-art facilities, exceptional culinary offerings, and dedicated events team will ensure that every occasion is seamless, sophisticated, and truly unforgettable.“

Sofitel and MGallery hotel restaurants honoured by Australian Good Food Guide

Five Sofitel and MGallery hotels in Australia were recently honoured with Chef's Hat rankings by the Australian Good Food Guide. These accolades are a prestigious recognition of exceptional culinary talent, creativity, and dedication to excellence. At the same time, they highlight a strategic and intentional shift by Accor to elevate food and beverage offerings as an essential part of the guest experience. The intersection of food and travel has never been more important, and the recent relaunch of the Sofitel Sydney Wentworth is the perfect example of this evolution. Following a complete renovation, the Sofitel Wentworth now offers four bars and restaurants by House Made Hospitality, which bring the old-school glamour back to hotel dining while incorporating the latest trends in food and drinks. This renewed focus on culinary excellence speaks to the growing trend of travellers seeking authentic regional flavours and unique gastronomic experiences when they visit new places. Taking an art form to a new level David Fraser, vice-president of operations for Sofitel, MGallery and Emblem hotels in the Pacific, said: "At Sofitel hotels, cuisine is an art form and an expression of local flavours, often with a touch of French zest; while MGallery hotels are known for delivering memorable and meaningful moments with a focus on mixology that is inspired by local culture and flora. These Chefs Hats are a testament to our teams, who excel at the culinary arts and who deliver outstanding experiences to our guests every day.” As guests increasingly seek authentic, region-specific culinary experiences, these award-winning hotel restaurants are proving that travel is as much about the flavours as it is about the destinations. From the crisp, fresh air of the Blue Mountains to the glamour of Sydney's Darling Harbour, each hotel and restaurant offers a distinctive taste of the region that leaves a lasting impression. Along with a renewed focus on dining, Sofitel and MGallery Hotels are also in the midst of a strategic expansion phase, which includes 32 Sofitel and Sofitel Legend hotels in the pipeline including in Prague, India and Egypt and 26 percent of the Sofitel network under renovation. Meanwhile, the MGallery boutique brand is unfolding a new chapter with 48 hotels in the pipeline including in Japan, the Caribbean, and Mexico. Who’s on the honour roll? 2 Hats: Atelier by Sofitel – Sofitel Sydney Darling Harbour Atelier by Sofitel is a true culinary masterpiece located in one of Sydney's most spectacular hotels. The restaurant's refined French-inspired menu, crafted by an exceptional team of chefs, showcases a blend of artistry and technique. Guests can expect impeccable service, stunning harbour views, and a creative culinary journey that delights the senses. The restaurant's two-hat achievement is a testament to its exceptional dedication to fine dining. 1 Hat: Newmarket Restaurant – The William Inglis Hotel Nestled in the heart of the prestigious William Inglis Hotel, Newmarket Restaurant is a vibrant, modern eatery that draws inspiration from the rich history and local produce of its surroundings. The kitchen's commitment to contemporary Australian flavours, paired with seasonal ingredients, creates a dining experience that captures the essence of the region in every bite. 1 Hat: No.1 Sublime Pt – Fairmont Resort Blue Mountains Set against the stunning backdrop of the Blue Mountains, No.1 Sublime Pt offers a fresh take on modern Australian cuisine. This intimate, elevated dining experience highlights local produce and celebrates regional flavours in dishes that are both inventive and grounded in tradition. 1 Hat: Garcon Bleu – Sofitel Adelaide With a refined yet approachable atmosphere, Garcon Bleu at Sofitel Adelaide transports guests to the heart of French culinary tradition. The restaurant emphasises both technique and simplicity, creating dishes that reflect the elegance and artistry of classic French cooking, with a distinctly local twist. Each plate is a celebration of seasonal Australian produce and French-inspired finesse. 1 Hat: Luma Restaurant – The Playford Adelaide Luma Restaurant offers a sophisticated yet welcoming setting for guests to explore modern Australian cuisine with an emphasis on local and seasonal ingredients. The menu is a tribute to the rich diversity of South Australian produce, with flavours that are bold, balanced, and reflective of the region's unique terroir. Luma's commitment to sustainability and its innovative approach to food make it a standout among Adelaide's dining scene.

Accor cites record growth for its Sofitel, MGallery, and Emblems brands in 2024

Accor Group reported record growth in 2024 for its brands Emblems, MGallery, and Sofitel. There are currently 120 Sofitel properties, more than 120 boutique hotels under MGallery, and a growing portfolio of Emblems' bespoke destinations, as well as close to 90 hotels signed in the pipeline to be opened in the coming years. Sofitel, Sofitel Legend, MGallery, and Emblems chief executive Maud Bailly remarked: “2024 has been a milestone year for our brands, marking unprecedented development momentum. This accelerated pipeline reflects the dedication and hard work of our exceptional teams worldwide, strengthening our network's consistency, redefining our brand identity, and elevating our brand promise. Two years ago, this new era was just a vision as we laid the foundations of our new organization and shaped our strategic roadmap. Today, it has become a reality. There is nothing more rewarding than restoring clarity and pride to the brands and its talented people.” The unparalleled growth of Sofitel, Sofitel Legend, MGallery, and Emblems underscores the strength of Accor's strategic vision and brand-driven organization. With a reinforced pipeline, iconic openings, and transformative refurbishments, these four brands are redefining committed luxury hospitality across continents. As they continue to expand into emerging and established markets, their enduring appeal reflects a bold commitment to blending heritage, modernity, and cultural authenticity. Key highlights from 2024 As Sofitel concludes its 60th-anniversary celebrations in 2024, the brand's rebirth translates into a reignited pipeline, with 32 new hotels to be opened over the coming years. After the latest successful opening of Sofitel Cotonou Marina Hotel & Spa in Benin, Sofitel will keep expanding into key destinations such as Egypt, Vietnam, Portugal, Ireland, Mexico and India; Sofitel Legend also sees a growth milestone in 2024, with the signature - in only twelve months - of three new flagships to be opened in Prague, India and in Egypt, in front of the iconic Giza Pyramids. The same fast-paced dynamic is underway among the collection brands: MGallery, the storied boutique-hotel brand, is unfolding a new chapter with 48 hotels in the pipeline, expanding into new territories such as Japan, the Caribbean, and Mexico. Emblems, Accor's new high-end collection brand, makes a remarkable debut with already seven iconic flagship hotels signed in Europe, South-East Asia and North America. Luxury through consistency Two years after reuniting Sofitel, Sofitel Legend, MGallery and Emblems under the leadership of Maud Bailly, these flagship brands of Accor's luxury and lifestyle division are reaping the rewards of a comprehensive transformation. This journey has consisted into restoring clarity and consistency to each brand identity and rejuvenating the existing hotel network. With major refurbishments underway like Sofitel New York and Sofitel Montreal Golden Mile set for completion by fall 2025, 26 percent of the Sofitel network is currently being renovated. Notable renovations, such as Sofitel Athens, Sofitel Bangkok Sukhumvit and the iconic Sofitel Sydney Wentworth have already been met with success. Meanwhile, eight percent of the MGallery Collection portfolio is under renovation, with projects like Manly Pacific in Australia, which just won Prix de Versailles, or Grand Hôtel Roi Renée Aix-en-Provence in France leading the way. The global scale of transformation has enabled to launch a virtuous dynamic of renovation. Grand openings At the same time, each of the nine openings in 2024 has been a unique moment, tailor-made to reflect the local culture and the hotels' aspirations. These magical experiences are constantly raising the standards and impact, such as the inauguration of Sofitel Cotonou Marina Hotel & Spa in the presence of the Benin Government last 12th December. This momentum is matched by a surge in development, with over 20 hotels signed in 2024, confirming the unprecedented traction of development of the four brands. Efforts are focused on high-potential markets like Europe, Southeast Asia, the Middle East, and Egypt, as well as resort destinations in the Caribbean and Mediterranean. Emerging markets such as Mexico and India are also seeing significant investment, driven by the brands' increasing desirability. According to Xavier Grange, chief development officer for Sofitel, Sofitel Legend, MGaller, and Emblems: “We've seen leads triple since 2023, reflecting a strong investment trend in our hard and collection luxury brands. By enhancing brand desirability, we've bolstered our existing Sofitel and MGallery portfolios and expanded into key markets and resort destinations.” The rise of branded residences further highlights the brands' recognition. Landmark projects include Sofitel Residences Downtown Dubai, set to open in 2026, and Sofitel Sapa Hotel & Branded Residences in Vietnam, featuring over 400 units. This model also resonates with collection brands, as seen in the Abraj Omar Hotel & Residences Makkah – MGallery Collection in Saudi Arabia.

Sofitel Melbourne On Collins set to serve the Ultimate Summer of Tennis

Sofitel Melbourne On Collins brings the city's vibrant Summer of Tennis to life in a spectacular activation that blends sport, luxury, and sophistication. Located just 1.6kms from Melbourne Park where the Australian Open takes place, many rooms at Sofitel Melbourne On Collins boast views over the precinct, making guests feel like they are part of the action from above. Fans of the Australian Open can watch the day games live in Sofi's Lounge from 11AM to 7PM, where a tennis pop-up will include a giant TV screen, deck chairs, and a Pommery Champagne Lounge to bring the atmosphere of Summer of Tennis to life. Guests and members of the public can enjoy all the action, without the crowds. A tête-à-tête with a rising star The hotel serves up star power during the Summer of Tennis, with Olympic gold medallist Qinwen Zheng. Sofitel Melbourne On Collins hosted an exclusive VIP event for their high-valued guests and partners prior to the world's fifth-ranked tennis player's appearance at the Australian Open, as Zheng recently progressed to Round Two and is one to watch this year. General manager Stephan Leroy said of this: “This activation with Qinwen Zheng is a prime example of how we go above and beyond to create memorable experiences for our guests, ensuring every visiting athlete feels at home.” Zhang was a special guest for an exclusive Q&A conducted by Samuel Begg, the content creator behind Instagram tennis channel @hitwithme. The interview covered how Zheng felt about being back in Melbourne, her experiences staying in hotels, her gold medal finish at the Paris Olympics, and her preparations for the Australian Open 2025. One of the sport's most exciting young talents, Zheng made history by securing China's first-ever gold medal in tennis. She also has a passion for fashion, style, and beauty being the first athlete to grace the cover of Vogue China; it has also been announced that she is now the global ambassador for French fashion house Dior. Where legends can relax Sofitel Melbourne On Collins has long been known for its history of welcoming elite athletes, tennis legends, and international stars, earning its reputation as the go-to destination for high-profile guests attending the Australian Open. Over the years, the hotel has hosted a number of tennis stars, including Serena Williams and Venus Williams, who enjoyed the luxurious accommodation and top-tier service offered by the team. Leroy said: “We are proud to continue our tradition of welcoming world-class athletes and distinguished guests at our hotel.” The hotel's long-standing relationship with tennis stars and sports personalities reflects its dedication to offering unrivalled hospitality. From personalised services to luxurious amenities, the team at Sofitel Melbourne On Collins is trained to cater to the specific needs of high-performance athletes, ensuring their comfort and well-being during their stay.

Sofitel Mumbai BKC maintains its Green Key Certification for 2025

Sofitel Mumbai BKC, which was the first hotel in India to have been awarded Green Key Certification in 2024, has passed the annual audit which enables the property to renew its certification, which will now be valid through December 2025. Awarded by the National Jury Green Key India and the Center for Environment Education (CEE), this prestigious certification is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. A renewal of the certification indicates Sofitel Mumbai BKC’s commitment to continuing to adhere to the strict criteria set by the Foundation for Environmental Education and highlights the establishments' efforts todevelop a sustainable and responsible business. Green Key certifications are valid for one year and must be renewed annually. For an establishment to maintain certification, it must show that it has improved its green performance each year. This includes reduced utilities consumption; increasing awareness campaigns; and upgrading facilities. Says General Manager Manish Dayya: “This certification has inspired us to adopt smarter resource management, minimize waste and integrate sustainable choices into every aspect of our operations. It’s more than an accolade, it’s our way of ensuring a greener future while delivering the exceptional service and elegance that Sofitel as a brand is known for. For our guests, it’s a promise of a stay that aligns with their values, while offering luxury with a lighter footprint. Together, we’re making every visit a step towards a more sustainable world.”

Accor announces signing of Sofitel Diamond Crown Hai Phong in Vietnam

Global hospitality firm Accor announced the signing of Sofitel Diamond Crown Hai Phong in Vietnam. The upcoming luxury hotel is being developed in partnership with DOJI Group, and will be opening its doors by 2026. Slated to become the first internationally-acclaimed hotel within the Diamond Crown Hai Phong complex, the Sofitel Diamond Crown Hai Phong is set to bring Accor’s signature French Zest as it offers state-of-the-art facilities at the top of a 45-story Tower. The hotel joins Sofitel’s existing portfolio in Vietnam, which includes Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza. Following the recent announcement of the signing of Sofitel Sapa Hotel & Residences, this project reinforces Vietnam as one of Sofitel’s strongest markets in Southeast Asia. An elegant and dynamic partnership Maud Bailly, CEO of Sofitel, Sofitel Legend, M Gallery, and Emblems, remarked: “We are thrilled to introduce Sofitel’s renowned French elegance and heartfelt hospitality to Hai Phong, a city poised for growth and international recognition. Sofitel’s mission is to create cultural bridges and offer a refined, locally inspired luxury experience. Already a trusted name in Vietnam with our iconic hotels in Hanoi and Ho Chi Minh City, Sofitel Diamond Crown Hai Phong represents an exciting new chapter. This project is not just about luxury accommodation: it’s about connecting travelers to the vibrant essence of Hai Phong while elevating its status as a dynamic destination on the global stage.” DOJI Group general director Le Thi Hien added: “This collaboration with Accor is a pivotal step in DOJI Group’s strategy to develop a luxury hospitality business, aimed at providing world-class resort experiences that support sustainable economic and tourism growth in the regions where our projects are located. With Accor’s expertise, we are confident that Sofitel Diamond Crown Hai Phong will not only stand out as an architectural icon but will also provide luxury accommodation experiences that blend international standards with local culture, thereby contributing positively to the tourism and hospitality sector in Hai Phong.” Sofitel chief development officer Xavier Grange added: "Accor is thrilled to partner with DOJI Group, one of Vietnam’s leading private corporations, to launch Sofitel Diamond Crown Hai Phong. This collaboration combines DOJI’s local expertise with Accor’s global luxury portfolio of nearly 400 hotels to deliver an unparalleled experience in Northern Vietnam. With this signing, we will more than double Sofitel’s footprint in Vietnam by the end of 2025. This expansion strengthens Sofitel’s visibility in the region while reaffirming our commitment to cultural connections and meaningful travel experiences. Together, we are shaping a new chapter in Sofitel’s legacy, one that celebrates the connection between France and Vietnam." A soaring landmark Once operational, Sofitel Diamond Crown Hai Phong is expected to become a vibrant hub for high-end commercial, hospitality, entertainment, and conference activities, attracting international travelers and offering an unparalleled luxury experience to residents and visitors of Hai Phong. Located at a prime intersection in Hai Phong, Sofitel Diamond Crown Hai Phong is part of the Diamond Crown Hai Phong complex, which includes a 45-story hotel tower and a 39-story high-end residential tower. Designed with distinctive and luxurious Diagrid architecture, Sofitel Diamond Crown Hai Phong meets international 5-star standards, featuring world-class amenities and state-of-the-art facilities comparable to renowned towers across Vietnam and the region. The hotel features 231 rooms, 180 serviced apartments, and exclusive services such as an infinity pool, golf simulator, gym, restaurants, spa, conference center, and other luxury facilities.

Sofitel Singapore Sentosa Resort & Spa receives Green Globe Certification

Sofitel Singapore Sentosa Resort & Spa recently earned its Green Globe Certification thanks to its ongoing sustainability initiatives. Green Globe Certification is an international standard that is recognised by the Global Sustainable Tourism Council (GSTC). Cluster general manager of Raffles Sentosa Singapore and Sofitel Singapore Sentosa Resort & Spa Cavaliere Giovanni Viterale said of the certification: “We are very honoured to be bestowed with the Green Globe Certification. It is testament to our team’s commitment to steward sustainable practices and actions that integrate these practices into all aspects of our operations, every day.” How did the resort earn its certification? Comprising 44 criteria that include over 380 compliance indicators, the Green Globe Certification assesses and audits the Resort’s sustainability efforts spanning Sustainability Management, Social & Economic, Cultural Heritage and Environmental initiatives. Key initiatives that contributed to the Certification include: Elimination of guest-related single-use plastics as of 31st December 2022 Implementation of water-efficient fittings, gas heating for hot water heaters, and LED lights in guestrooms, suites, public areas and back-of-house areas Installation of filtration taps in all guestrooms and suites Separation of waste that ensures the trash items are easily recycled Procurement and delivery of products and services that support sustainable practices throughout our value chain Protection of culture and local heritage through conservation of the spa building Fostering an environment and culture that is diverse, inclusive, free of bias and stereotype Based on performance metrics and internal and external audits, Sofitel Singapore Sentosa Resort & Spa will continue to foster the collective involvement of its guests, partners, staff and the community on its sustainability journey for long-term viability.

Accor announces signing of Sofitel Sapa Hotel and Residences

Accor formally announced the signing of Sofitel Sapa Hotel & Residences, a landmark luxury development set to bring Sofitel’s signature French elegance and cultural refinement to the breathtaking highlands of Northern Vietnam. This exciting new project will be a combination of 176 rooms and 436 branded residences. It is expected to open its doors in 2030, marking another milestone in the expansion of Sofitel’s portfolio in Southeast Asia. Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems said of the property: “We are delighted to bring the Sofitel brand to the enchanting region of Sapa, which offers a truly unique blend of culture, history, and natural beauty. Sofitel Sapa Hotel & Residences will serve as a luxurious destination that harmoniously blends French zest with the spirit of Northern Vietnam. This signing reflects our ongoing commitment to delivering unforgettable experiences and supporting the growth of tourism in Vietnam.” Alphanam Group vice-chair Nguyễn Ngọc Mỹ / Sylvia Nguyen responded: “With the ancient carved stones of Muong Hoa Valley listed on UNESCO’s Tentative List, Sapa is a very special destination, dearly loved by Alphanam Group. By entrusting our beautiful development with reputable partners, we plan to offer a variety of hotels, room types, F&B and leisure services that further open up the Sapa market to our Vietnamese and international individual travelers, families, and other unique market segments, who seek for innovative, luxurious, and culturally-inspired traveling experiences. Through the branded residences component, we aim to give more choices for families, either as an investment asset, or as a weekend home. We are happy to announce our partnership with Accor and commit to building a product that reflects both the cultural significance and the international quality that Sapa deserves.” A historic location Perched in the stunning landscapes of Sapa, a region known for its terraced rice fields, mist-covered mountains, and vibrant cultural heritage, Sofitel Sapa will offer guests a unique blend of French Zest and the beauty of Vietnam’s most iconic natural surroundings. The hotel will embody the Sofitel brand’s timeless elegance while celebrating the local traditions and history that make Sapa a must-visit destination. Sapa has long been known as a captivating destination for travelers seeking both adventure and relaxation. Nestled in the Hoàng Liên Son Mountain range, this beautiful town is famous for its diverse hill tribe communities, rice paddies that cascade down the mountainside, and the towering peak of Fansipan, the highest mountain in Indochina. A touch of French luxury tempered by sustainability The arrival of Sofitel in Sapa will elevate the region’s luxury offerings, blending French zest with Vietnamese hospitality to create a luxurious destination for both international visitors and domestic tourists. Sofitel Sapa Hotel & Residences will feature 176 guest rooms and suites with an additional 436 branded residences. Each will be designed to reflect the region’s natural beauty, with elegant French-inspired interiors complemented by local artistry and craftsmanship. Guests will enjoy world-class amenities surrounded by the alluring beauty of Sapa, including a signature Sofitel Spa, a premier fitness center, and a heated swimming pool. Gastronomy will also be a key highlight of Sofitel Sapa Hotel & Residences, with a selection of dining venues that combine the finest of French cuisine with locally sourced ingredients, offering a true “gastronomic journey” through the flavors of Vietnam and France. In line with Accor’s commitment to sustainability, Sofitel Sapa Hotel & Residences will implement eco-friendly initiatives and practices, ensuring that the hotel is as kind to the environment as it is luxurious for its guests. This includes energy-efficient systems, waste reduction programs, and the use of locally sourced materials.

Sofitel Sydney Wentworth reveals its post-renovation look

The five-star Sofitel Sydney Wentworth unveils its extensive $70 million (AUD) refurbishment with final completion set for November. Central to the hotel's refurbishment vision was reigniting the '60s jet-set glamour that characterised its original charm when Qantas opened it as Australia's premier international five-star hotel, attracting royals, movie stars, and dignitaries. The aim was to modernise this golden era for the 21st century. The refurbishment encompassed 436 guest rooms and suites, the Sofitel Club Millésime, health and wellness centre, public spaces including the grand entrance lobby, and state-of-the-art conference and event spaces. A new place to dine and unwind Pivotal to the transformation is Sofitel Sydney Wentworth's partnership with prominent Sydney hospitality group House Made Hospitality. They have created an exceptional multi-venue drinking and dining precinct within the luxury hotel, with two restaurants: tilda and Delta Rue; two bars: bar tilda and Wentworth Bar; and one of Sydney's largest outdoor terrace bars. With much of the refurbishment led by architecture and interior design firm FK, the hotel embodies the essence of 'Modern Heritage'. The building was originally designed in a post-war minimalist style, opening in 1966 with a modernist interior, and was the largest brick structure in the southern hemisphere. Enabling the building to reflect the spirit of its time, the design seeks to capture the essence of this modernist era through a contemporary lens, celebrating the building's unique heritage and re-igniting the hotel's glamourous past. The art of comfort Subtle, nostalgic detailing is combined with modern materiality, soft sculptural forms and a layering of rich materials in each of the Sofitel Sydney Wentworth’s rooms and suites. Hotel guests can choose from the pillow menu before relaxing into their Sofitel MyBed at night and begin their day with a Nespresso from the in-room machine. Guests can also boost their fitness and recharge with the Wellness Bag, a portable travel gym designed to enhance strength and flexibility, complete with a roller, yoga mat, resistance bands, handles, and ankle straps. Likewise, they can also enjoy revamped in-room dining by House Made Hospitality which offers guests an exciting opportunity to experience exceptional cuisine in the comfort of their room.