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Scoot to take over SilkAir’s routes ahead its merger into Singapore Airlines
SilkAir will transfer a number of its routes to Scoot ahead its merger into Singapore Airlines, while Scoot will be transferring some of its services to existing destinations served by SIA and SilkAir. The transfers will take place between April 2019 and the second half of 2020. They are the result of a detailed review to identify which airlines in the SIA Group portfolio are best suited to meet evolving customer demand. The changes, which are subject to regulatory approvals, are planned as follows: From SilkAir to Scoot: Luang Prabang and Vientiane in Laos, in April 2019 Coimbatore, Trivandrum and Visakhapatnam in India, between May 2019 and October 2019 Changsha, Fuzhou, Kunming and Wuhan in China, between May 2019 and June 2019 Chiang Mai in Thailand, in October 2019 Kota Kinabalu in Malaysia, in December 2019 Balikpapan, Lombok, Makassar, Manado, Semarang and Yogyakarta in Indonesia, between May 2020 and July 2020 From Scoot to SIA (Both are existing SIA destinations): Bengaluru and Chennai in India, in May 2019 and May 2020 From Scoot to SilkAir (Both are existing SilkAir destinations): Shenzhen in China, from June 2019 Kochi in India, from October 2019 In addition, SilkAir will be converting its Mandalay route to a seasonal service. Existing services will end in March 2019 and will resume in November 2019, continuing until January 2020. Meanwhile, Scoot will be suspending services to Honolulu with effect from June 2019 as a result of weak demand. Dates are indicative as a result of required regulatory approvals. Customers with existing bookings will be provided the option to switch to the new Scoot, SIA or SilkAir flights where possible, or be provided refunds. "Right vehicles deployed to the right markets." “We are now at the half-way mark in our three-year Transformation Programme, and today’s announcement represents another significant development. The route review will strengthen the SIA Group for the long term, with the right vehicles in our portfolio of airlines deployed to the right markets,” said SIA CEO, Goh Choon Phong. In May, SIA announced that its regional wing SilkAir will undergo a significant investment programme to upgrade its cabin products ahead of the merger. The investments will ensure closer product and service consistency across the SIA Group’s full-service network.
SilkAir merges with SIA as part of a three-year transformation strategy
Last year, Tiger Air was merged into the Scoot brand when owner Singapore Airlines (SIA) took a 56% ownership of the company. Now SIA has announced that its other subsidiary, regional airline SilkAir, will be folded into the parent company leaving it with just two brands – Singapore Airlines, running a full domestic and international service and low-cost carrier Scoot. The merger will come following the completion of an investment plan into SilkAir’s cabin products, which will see more than $100 million sunk into new lie-flat seats in business class as well as seat-back in-flight entertainment systems fitted in business and economy class seating – bringing SilkAir cabins into line with that of SIA Group’s full-service network. It is another example of the major investment we are making to ensure that our products and services continue to lead the industry across short-, medium- and long-haul routes Discussing the merger SIA CEO, Goh Choon Phong, said: “Singapore Airlines is one year into our three-year Transformation Programme and today’s announcement is a significant development to provide more growth opportunities and prepare the Group for an even stronger future. Importantly, it will be positive for our customers. It is another example of the major investment we are making to ensure that our products and services continue to lead the industry across short, medium- and long-haul routes.” The ‘Transformation Programme’ was announced last year when SIA created a ‘transformation office’ to review the company and its products, as whole, in response to a startling loss of net profit in 2017, when SIA reported a drop of 48% (S$441.9million) on the S$851.8 million total recorded in 2016. The distinctive Silk Air livery, set to be retired following SIA merger Discussing the formation of the office at the time a spokesperson for SIA said: “The review is aimed at identifying new revenue-generation opportunities and reshaping the business into one that continues to deliver high-quality products and services, though with a significantly improved cost base and higher levels of efficiency.” The SilkAir merger will take fruition once a “sufficient”, though undisclosed, number of aircraft have been refitted with the new cabin products. Singapore Airlines is yet to respond to questions about further developments and how the merger will affect passengers. However, in order to help avoid any disruption to service, SIA has begun routes and aircraft transfers between the different airlines in the portfolio. SIA group’s current services from Australia to Singapore Sydney 35 flights weekly Airbus A380 (New Product), A380, B777-300ER Melbourne 32 flights weekly Airbus A350-900, Boeing B777-300ER, Boeing 777-200 Perth 28 flights weekly Airbus A330, Boeing B777-200ER, B777-200, Boeing 787-10 Brisbane 28 flights weekly Airbus A350-900 and Boeing B777-200ER Adelaide 7 flights weekly Airbus A330 Canberra 7 flights weekly Boeing 777-300ER SILKAIR Darwin 4 flights weekly Boeing 737-MAX 8 Cairns 5 flights weekly Boeing 737-MAX 8 SCOOT Sydney 5 flights weekly Boeing 787-9 Melbourne 4 flights weekly Boeing 787-8 Perth 5 flights weekly Boeing 787-8 and Boeing 787-9 Gold Coast 3 flights weekly Boeing 787-8
Asian air route updates: new flights from AirAsia X, SriLankan, SilkAir and more…
Thai Lion links Bangkok with Bali Where? Bangkok Don Mueang (Thailand) to Denpasar (Indonesia) When? Daily, effective 1 July 2017 Who? Thai Lion Air Why? Connecting two of Southeast Asia's most popular tourism destinations, Bangkok and Bali Anything else? According to the latest MasterCard Destination Index, Bangkok and Bali will handle a combined total of 150 million international visitor room nights in 2017 AirAsia adds another KL-Bali service Where? Kuala Lumpur (Malaysia) to Denpasar (Indonesia) When? Daily, effective 15 July 2017 Who? AirAsia X Why? Adding more capacity to Bali (pictured) and allowing passengers to connect to the island via AirAsia’s main hub at KLIA2 Anything else? AirAsia X will become the fourth AirAsia subsidiary to serve the KL-Bali route, following AirAsia, Indonesia AirAsia and Indonesia AirAsia X Air India flies to Scandinavia Where? Delhi (India) to Stockholm (Sweden) When? Three times a week, effective 16 August 2017 Who? Air India Why? Continuing the expansion of Air India’s long-haul network and providing a boost for trade and tourism between India and Scandinavia Anything else? Air India will serve Stockholm using its new Boeing 787 Dreamliner aircraft Tigerair adds new capital connection Where? Brisbane to Canberra, pictured (both Australia) When? Three times a week, effective 14 September 2017 Who? Tigerair Australia Why? Adding more connections to the Australian capital, Canberra, which is undertaking a major airport expansion project Anything else? This will become Tigerair's second service to Canberra, following its existing flight from Melbourne Hainan Airlines returns to Belgium Where? Shanghai Pudong (China) to Brussels (Belgium) When? Three times a week, effective 25 October 2017 Who? Hainan Airlines Why? The resumption of a route previously suspended by Hainan Airlines six years ago Anything else? The Chinese airline will serve the route using its new Boeing 787-9 Dreamliner aircraft SriLankan spreads wings Down Under Where? Colombo (Sri Lanka) to Melbourne (Australia) When? Daily, effective 29 October 2017 Who? SriLankan Airlines Why? SriLankan returns to Australia for first time since 2001, creating new option for "Kangaroo Route" travellers Anything else? This will become the only direct connection between Sri Lanka and Australia SilkAir expands Japanese links Where? Singapore to Hiroshima (Japan) When? Three times a week, effective 30 October 2017 Who? SilkAir Why? Further expanding trade and tourism links between Singapore and Japan Anything else? This will become the only direct connection between Hiroshima and Southeast Asia
Asian air route updates: new flights from SilkAir, SpiceJet and more…
Korean LCC connects to Vietnamese coast Where? Deagu (South Korea) to Danang (Vietnam) When? Five times a week, effective immediately Who? T’way Airlines Why? Low-cost carrier taps the rising demand among Koreans for leisure holidays to Vietnam Anything else? More than half a million Koreans travelled to Vietnam in the first quarter of 2017 SilkAir touches down in Sri Lanka Where? Singapore to Colombo (Sri Lanka) When? Three times a week, effective immediately Who? SilkAir Why? Serving Sri Lanka’s rising levels of business and leisure traffic, whilst also expanding SilkAir’s regional network Anything else? SilkAir’s parent company, Singapore Airlines, also operates flights to the Sri Lankan capital city IndiGo links key cities in India's far north Where? Amritsar to Jammu (both India) When? Daily, effective 1 May 2017 Who? IndiGo Why? Providing the first direct air link between two of the largest cities in India’s far north Anything else? The closest major city to Amritsar is not actually in India – it’s Lahore, just 50km away across the border in Pakistan SpiceJet adds new route to the Maldives Where? Thiruvananthapuram (India) to Malé (Maldives) When? Daily, effective 10 May 2017 Who? SpiceJet Why? Trade between South India and nearby Maldives, plus rising Indian tourist demand Anything else? This will be SpiceJet’s second connection between the Maldives and Kerala, following the existing Kochi service Thai Smile links major Southeast Asian gateways Where? Bangkok (Thailand) to Kuala Lumpur (Malaysia) When? Daily, effective 25 May 2017 Who? Thai Smile Why? Thai Airways’ regional subsidiary continues to take over short-haul routes from its parent company Anything else? Bangkok and KL were two of the most-visited cities in Asia last year, coming first and third respectively in the MasterCard Asia Pacific Destinations Index Jetstar Japan to fly to mainland China Where? Tokyo Narita (Japan) to Shanghai Pudong (China) When? Four times a week, effective 4 June 2017 Who? Jetstar Japan Why? Japanese low-cost carrier continues to expand its regional route map with launch of first flights to mainland China Anything else? Jetstar Japan’s rival, Peach, launched its own Tokyo-Shanghai service late last year, while Chinese budget airline Spring also connects the two cities Lucky Air spreads wings to Europe Where? Kunming (China) to Moscow (Russia) When? Twice a week, effective 12 June 2017 Who? Lucky Air Why? HNA continues to expand long-haul network with new direct connection for Yunnan-based carrier Anything else? This is just the start of Lucky's long-haul ambitions; the airlines plans to fly Dreamliners to Europe and North America
SIA group announces senior management appointments
Chin Yau Seng The company is pleased to announce the following senior management appointments effective on 1 June 2023. Chin Yau Seng, Senior Vice President Cargo, will leave Singapore Airlines (SIA) to join SIA Engineering Company as Chief Executive Officer (Designate) on 1 June 2023. Chin has been in his current position since 2018, when SIA Cargo was integrated as a division within Singapore Airlines. Prior to that, he had been President of SIA Cargo since 2014. He spearheaded multiple key digitalisation initiatives with the Cargo division, as well as the launch of the Parxl e-commerce platform, and the freighter partnership with DHL Express. During the pandemic, he led the SIA Cargo team in delivering much-needed revenues for SIA. Mr Chin was previously Chief Executive of SilkAir (2007 to 2010) and Tiger Airways Holdings (2011 to 2012), as well as Senior Vice President Sales and Marketing at SIA (2012 to 2014). Marvin Tan Marvin Tan, Senior Vice President Customer Services and Operations, will be appointed as Senior Vice President Cargo. In his current role, Tan has led the transformation of SIA’s customer contact services worldwide. He has also been instrumental in leading SIA’s on-ground response to the pandemic, and ensured that the Airline’s customer services and operations were ready to support the airline’s recovery. Mr Tan was previously Senior Vice President Cabin Crew (2012 to 2016) and Chief Executive SilkAir (2010 to 2012). Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said: “I would like to thank Yau Seng for his dedicated service to Singapore Airlines. He is one of the most experienced members of SIA’s senior management, and has made many outstanding contributions including the transformation of our cargo business over the last nine years. I wish him every success in his new role at SIA Engineering, and look forward to his continued support.”
Virgin Australia resumes flights to Fiji
There will be daily flights from Sydney, Melbourne, and Brisbane to Fiji's Nadi Airport in late December, with Virgin Australia joining the list of airlines planning to restart foreign flights once the country's borders reopen. According to the airline's website, flights between Sydney, Brisbane, and Melbourne will begin on December 23, 2021. First-day fares start at $334 for Virgin's new 'seat-only' Economy Lite, and it could be argued that you don't need much more than a carry-on bag with some light summer clothing and beachwear for Fiji. Qantas and Fiji Airways have also scheduled flights beginning in December as the island nation prepares for the return of international tourists, with Australia accounting for more than half of all visitors before the outbreak. Virgin's Fiji-bound passengers are likely to have access to the airport lounges previously managed by No1 Lounges but now managed by Swissport and due to be rebranded to join the Aspire network. The trip to Fiji fulfils CEO Jayne Hrdlicka's April vow that "short-haul international" services such as the Pacific Islands would return "as soon as the borders open." Due to the prolonged prohibition of trans-Tasman travel, the airline was forced to postpone its planned return to New Zealand from September to December, including flights from Sydney, Melbourne, and Brisbane to Queenstown. The addition of Fiji to the schedule also marks Virgin's first foreign flights since its bankruptcy in April 2020 and subsequent rescue by US-based Bain Capital in September of that year. Although Virgin has primarily been a domestic-only airline for the past 18 months, the company has always maintained that a return to international flying was in the works, initially on short-haul routes to New Zealand, Fiji, and Bali. All of them are within the range of Virgin's workhorse Boeing 737 aircraft. However, destinations such as Asia and the United States will stay out of reach until the airline receives new long-range jets to replace the Airbus A330s and Boeing 777s that Bain has discarded. Virgin is now upgrading its Boeing 737 fleet, with nine additional jets — the majority of which were previously flown by Singapore Airlines' regional unit SilkAir – joining the fleet between October 2021 and February 2022. Source: Executive Traveller
Singapore Airlines boosts revenue with plane deal
Singapore has been keen to reopen its borders to help bolster an economy that fell into recession in 2020. In July 2020, Singapore Airlines shares fell as low as SGD3.35, the lowest intraday price since 1998. Singapore Airlines said on Monday it had raised more than SGD2 billion (USGD1.5 billion) through the sale and leaseback of 11 aircraft, as the city-state's proposed travel bubble with Hong Kong hangs in the balance over new coronavirus cases. The airline group said it has now raised more than SGD15.4 billion in fresh liquidity since April 1 with SGD8.8 billion from a rights issue, SGD2.1 billion from secured financing, SGD2 billion from the issuance of convertible bonds and notes, and SGD500 million from new committed lines of credit and short-term unsecured loan. Goh Choon Pong, CEO of Singapore Airlines, said that the additional liquidity from the sale-and-leaseback transactions reinforces SIA’s ability to navigate the impact of the pandemic. “We will continue to respond nimbly to the evolving market conditions and be ready to capture all possible growth opportunities as we recover from this crisis,” he said. The aircraft comprises seven Airbus A350-900s and four Boeing 787-10s. The transactions were arranged with four different parties - Aergo Capital, Altavair, EastMerchant and Crianza Aviation, as well as Muzinich and Co. Singapore Airlines has been hit with border controls and travel restrictions, which caused its traffic in March to fall by 90%. Although many key markets have started the mass roll-out of vaccinations, the recovery in international travel demand continues to remain depressed. Year-on-year, passenger capacity at the airline group - which includes regional carrier SilkAir and budget airline Scoot - contracted by 56.3%. Singapore has been keen to reopen its borders to help bolster an economy that fell into recession in 2020. The airline's stock lost nearly half of its value last year. In July 2020 it fell as low as SGD3.35, the lowest intraday price since 1998. The airline is counting on a travel bubble with Hong Kong due to begin on May 26, a proposal that would allow residents to travel between the two cities without quarantine. However, on Sunday, the Singapore government acknowledged the bubble could not begin if the threshold of a seven-day moving average of five or fewer unlinked community cases in either city is breached. Both cities are still witnessing locally transmitted cases, with Hong Kong identifying 129 cases in the 14 days to May 1. On April 22, Singapore reported 12 coronavirus cases at a migrant worker dormitory — the largest number of infections at the facilities in weeks. In March, the airline shares jumped after the city-state said it was discussing a potential travel bubble with Australia. The south-east Asian country is also discussing mutual recognition of vaccination certificates with Australia and resuming travel by prioritising students and business travellers. The pandemic has hit Asian airlines badly, especially those that depend on international passengers. Hong Kong’s Cathay Pacific will slash nearly a quarter of its staff and has closed its regional Cathay Dragon brand as the airline attempts to survive the travel industry chaos brought about by Covid-19. The city’s de facto flag carrier said the 8,500 jobs it planned to cut included 2,600 that had either already been eliminated or were vacant and would remain unfilled.
Singapore Airlines to begin Boeing 737-800 operations from March with Phuket route
Singapore Airlines (SIA) will operate Boeing 737-800 NG aircraft on flights to Phuket from 4 March 2021, offering customers greater consistency in product and service across the SIA Group’s premium network as part of SilkAir’s integration with the parent airline. More SilkAir routes will be progressively transferred as nine 737-800 NG join the SIA fleet. This would also allow SIA to operate the aircraft to points within its current network, starting with Brunei in March 2021[2]. The full integration of SilkAir into Singapore Airlines is scheduled for completion in the 2021/22 financial year. The SIA 737-800 NG will have 12 business class and 150 economy class seats. Customers can look forward to a step up to SIA’s suite of in-flight offerings on regional routes. This includes the world-class service offered by Singapore Airlines cabin crew, enhanced food and beverage options, and the KrisWorld in-flight entertainment via a web-based platform. “The introduction of the SIA 737-800 NG will bring about a more comfortable and seamless travel experience for customers on our regional routes. Integrating SilkAir with SIA also allows us to be nimble and flexible in aircraft deployment, and supports our fleet and network growth strategy,” said Goh Choon Phong, chief executive officer of Singapore Airlines.
Airlines continue with cuts and changes to their business model
The continued unrest of the spread of Covid-19 around the world is continuing to force airlines to make cuts and implement changes to their business models in order to continue fighting the impact that the pandemic is having on their business. VIRGIN Australia Virgin has become the first major Australian Airline to exit voluntary administration, with its new CEO unveiling its future direction. Last Wednesday on her official first day as Virgin’s CEO, Jayne Hrdlicka showed off the airline’s plan resulting from collaboration with staff and combined with detailed customer research. It includes retaining its core lounges and reimagining the lounge experience, retaining three choices of seating Economy, Economy X, and Business, leveraging new technology for a simplified check-in and airport experience, and cheaper airfares. The plan will see the airline compete in its mid-market heartland for guests who want a more premium experience at an affordable and competitive price. While Virgin will serve all segments of the market, the carrier plans to build its proposition around its longstanding and most loyal guests, which include price-conscious corporate travellers, small-to-medium-sized businesses, premium leisure travellers, and holidaymakers. “The travel environment is changing and so are our customers’ preferences Hrdlicka said. We know that leisure travellers, small and medium businesses, and many corporates are now emerging from COVID-19 wanting better value. “They are hungry for flexibility and choice, a trusted brand that resonates with their values, and great prices, along with the premium features they value most.” Hrdlicka said Virgin’s post-administration plan will ultimately give customers what they value without the big price tag, such as premium lounges, a new and fresh retail offering onboard, a choice of cabins, better digital technology, and a more streamlined check-in experience. “We will also continue to deliver our award-winning service, a strong network of destinations, an award-winning frequent flyer program, and a safe and reliable operation,” she added. QANTAS Staff have reportedly been told the carrier will permanently close select service and sales desks at all airports and lounges, according to the Sydney Morning Herald. The airline said it would continue to maintain staffed check-in desks, however, lost baggage counter hours would either be reduced or cut under new cost-saving measures, replaced by “self-serve recovery” services instead. The changes are scheduled to come into effect in the first half of next year, with Qantas telling employees the service restructure was necessary to cater for the significant travel downturns brought on by COVID-19, as well as to adjust to new behavioural norms from travellers. “More people are choosing to self-manage their bookings, check-in, and boarding processes,” Qantas’ Executive Manager of Airports Colin Hughes reportedly said in an internal memo. “Their feedback, which is understandable in this environment, is that they prefer digital interactions over face-to-face contact,” he added. Qantas stressed that check-in counter resources would remain the same, with the changes only affecting sales desks where consumers normally buy tickets and extra baggage allowances on domestic flights. The latest decision will result in the loss of around 100 jobs. RBA’s grim forecast. ETIHAD Airways The airline has announced a significant makeover to its organisational structure, with CEO Tony Douglas saying “as a responsible business we can no longer continue to incrementally adapt to a marketplace that we believe has changed for the foreseeable future”. “That is why we are taking definitive and decisive action to adjust our business and position ourselves proudly as a mid-sized carrier,” he said. The changes include the departure of EY Chief Commercial Officer Robin Kamark, which will see the business units within the commercial division split into three under the leadership of Mohammad Al Bulooki, Chief Operating Officer, CFO Adam Boukadida; and Terry Daly who takes on the role of Executive Director Guest Experience, Brand and Marketing, including Etihad Guest and Partnerships. Senior VP Sales & Distribution, Duncan Bureau, is also leaving Etihad, with his responsibilities to be taken on by Martin Drew who will also continue to be in charge of Cargo & Logistics. Mutah Saleh is leaving his position as Chief Risk & Compliance Officer, with General Counsel Henning Zur Hausen to take on additional responsibility for Ethics and Compliance while Business Continuity will transfer to Ahmed Al Qubaisi, Senior VP of Government, International and Communication. SINGAPORE Airlines The carrier has confirmed it will absorb its SilkAir regional narrow-body operations into the mainline brand, with the first SQ 737-800 aircraft expected to enter into service early in 2021. The integration of SilkAir into SQ “will provide an improved in-flight experience for our customers and bring about greater operational efficiency for the group,” the carrier said, with the SilkAir brand identity ceasing to exist. The overall result for the six months to 30 Sep was a whopping SG$3.467 billion loss, but that included significant non-cash write-downs including impairment of the carrying value of over SG$1.3 billion in older generation aircraft including seven A380s, eight 777s, nine A320s, and two A319s. Singapore Airlines has also fully written down the SG$170 million carrying value of its Tiger Airways low-cost offshoot, and the previously announced SG$127 million charge from the liquidation of Thailand-based NokScoot (TD 29 Jun). SQ confirmed the ongoing “severe impact” of COVID-19 on its operations, with passenger traffic down 98.9% and group revenue declining over 80%. The overall Singapore Airlines fleet comprises 222 planes, of which just 39 are currently operating passenger flights, with 114 aircraft parked at Singapore Changi Airport and 29 stored in Alice Springs. The airline said there were some early signs of optimism, as it works closely with authorities to help implement safe travel bubbles and allow flights to resume, noting that despite the uncertain and highly volatile environment it is “ready to swiftly and decisively seize all opportunities and respond to any adverse changes that may arise” ALITALIA It reboots As ITA (Italia Trasporto Aereo)There has been news from Italy over the past month about the third reboot in the past 10+ years of the country’s flagship airline Alitalia. The country has already spent more than 10 billion euros in the previous bankruptcies and will throw in another three to get ITA – Italia Trasporto Aereo off the ground. The Alitalia name is supposedly retired, and the membership in the SkyTeam is uncertain. The Italian newspaper Il Messaggero reported: For now, it is called Italy Air Transport ( ITA ) and part under the control of the State, but it will open the share capital to institutional, financial, and industrial investors. When the new company will buy planes and take over employees, it will also be able to take over the Alitalia brand and be called Alitalia ITA. The new company, which will have an initial capital of 20 million and will reach 3 billion within a few weeks, is authorized to purchase and rent, also by direct negotiation, company branches of companies holding airline licenses issued by the Italian Civil Aviation Authority, even in extraordinary administration. It could therefore save Air Italy. And it will be able to develop synergies and alliances with other Italian and non-Italian public and private entities». It can be divided into subsidiaries in maintenance and services. You would think that the Italian government would have learned by now that Airlines are not meant to be run by governments. You could understand trying to reboot it once but now for the third time, it really becomes questionable after not getting it three times in the past 15 years. The government is already arguing with the EU regarding the previous reboot and loans extended to the airline. States in Europe are not supposed to prop up failing businesses distorting competition. Ryanair, EasyJet, and Wizz now all operate domestic routes within Italy, and undoubtedly their cost base is lower than that of Alitalia or ITA. A high-speed rail is also a viable option between population centres within the country. Air Italy, the former Meridiana that partnered with Qatar Airways, ended its operations this spring. The owners decided that there was no way to turn the business around despite their lofty medium/long-term goal of forming a new global airline. I am sure that nobody would like to see a well-established airline to collapse, I am no different, but at some point, you have to conclude that there is no business case to keep throwing billion every year to keep the “flagship” airline flying that even a lot of Italians don’t use. Let’s see if Alitalia or ITA (Italia Trasporto Aereo) returns to profitability. I am sure that the new company would not be happy to burn 3 billion euros.
Miles of Good! Singapore Airlines’ new campaign thanks essential workers
Singapore Airlines (SIA) has launched ‘Miles of Good’, a corporate social responsibility campaign under its #SIAcares initiative. This campaign aims to raise 100 million KrisFlyer miles that will be donated to selected frontline and essential workers, who have been tirelessly serving the public during the COVID-19 pandemic. Starting from now on, KrisFlyer members will be able to nominate deserving individuals with a minimum donation of 1,000 miles. The members and their nominees must reside in the same country or territory. Eligible nominees include healthcare workers, public transport workers, supermarket employees, cleaners, as well as food delivery, courier and postal services personnel. Members can also donate their miles without making any nomination. KrisFlyer members may submit their nominations and donate their miles via the Miles of Good campaign landing page on the website. The carrier hopes to raise 70 million KrisFlyer miles through these donations and will contribute another 30 million miles towards Miles of Good. Nominations end on 10 August 2020, although members have up to 20 November 2020 to donate their miles. Eligible nominees will be contacted by SIA. It will then get in touch with the successful nominees, who will receive up to 60,000 KrisFlyer miles credited into their accounts. These miles can be used to book flights on Singapore Airlines, SilkAir, Scoot or on other KrisFlyer partner airlines. They can also be used to redeem gift items, hotel stays, car rentals, or shopping, dining, wellness and grooming services.
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