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Pentahotels embarks on Southeast Asian expansion drive
Pentahotel Brussels Airport Pentahotels, the midscale lifestyle hotel brand, has signed its first ever property in Thailand, as it embarks on a major expansion in Southeast Asia. Following an agreement with the Nest Property Company, Pentahotel Bangkok Ploenchit will open in central Bangkok in 2020. The company said this marks "the first official step in Pentahotels’ expansion in Southeast Asia". As a new-build property, the Bangkok hotel will feature all of Pentahotels’ brand standard facilities and design concepts, including a "Pentalounge", the lobby area that features a bar and social spaces. Other Pentahotels feature games rooms with table football and pool tables, plus computer stations. The Bangkok hotel will also feature 157 rooms, a swimming pool and gym. “The announcement of Pentahotel Bangkok is an important milestone for our brand, marking our entry into the Thailand market and expansion into Southeast Asia,” said Sonia Cheng, CEO of Rosewood Hotel Group, Pentahotels’ parent company. “The pentahotels brand concept offers an entirely new hotel experience to guests, which has seen tremendous success in Europe and Asia. “In Bangkok, we have chosen the Lumpini location for its international business appeal and vibrant local and expatriate scenes, and we are confident that this new location will pave the way for our successful operations in Thailand,” she added. Pentahotels currently operates 24 hotels in Europe, reflecting its original German heritage, and three properties in Asia, located in Hong Kong, Shanghai and Beijing. A second Hong Kong hotel, located in the New Territories, is scheduled to open this summer. The expansion of Pentahotels in Southeast Asia reflects the strategy of Rosewood Hotels & Resorts, its luxury sister brand. Six new Rosewoods are due to launch in four Southeast Asian countries - Cambodia, Laos, Thailand and Vietnam - over the next few years, along with the first Rosewood hotel in Hong Kong.
Rosewood Hotel Group CEO Sonia Cheng on not following the trends
As she walked the stage for her Q&A at the Skift Forum in Singapore last month, I get the feeling that Rosewood Hotel Group CEO Sonia Cheng, walking on her red soles, meant business. In a room full of testosterone-fuelled air, she narrated Rosewood’s odyssey in the luxury hospitality space. Just like other hotel groups, Cheng divulged Rosewood’s expansion plans with 21 properties in its pipeline. I raised an eyebrow on this; unlike other hotels with aggressive expansion plans and hundreds of properties in development, Rosewood seems to be taking careful steps with less hotel openings. "Hotel is about people, especially in the luxury sector." What astounds me is Cheng’s commitment to the city where Rosewood is present. Fewer hotels in the pipeline have allowed Rosewood to create a place that reflects the city it resides in. Cheng aims to weave each property in the city’s fabric and to create a gathering place that both guests and locals can enjoy. Cheng said that each Rosewood hotel has become a destination for locals a year after its opening. “Hotel is about people, especially in the luxury sector. It is about personal connection. It is not about a robot greeting you,” Cheng said. Essential to Rosewood’s vision is its innovative brands. Cheng teased about its new hotel label Khos, which is the Mongolian word for ‘Pair’, which aims to bring worlds together, be it east and west, work and leisure, or work and play. As bleisure travel is on the rise, hotels that cater to the two are on demand. Cheng aims to create a “lifestyle hotel” that brings forth co-working space, social club, MICE, and wellness club. Rosewood is also committed with its two other brands: Pentahotels and New World Hotels. Pentahotels is a low-end brand for budget-conscious business travellers, while New World Hotels that is known in the Chinese market will continue to be a regional hotel, Cheng said. Due to intense competition in the sector, it is crucial to single yourself from the pack. For Cheng, hospitality is not like monopoly owning s much property as one can. After all, she is a rogue hotelier who does not follow orthodox trends.
Carlson Rezidor appoints Katerina Giannouka as president of Asia Pacific
Carlson Rezidor Hotel Group, today announced the appointment of Katerina Giannouka as president, Asia Pacific. She will be based in Singapore, at Carlson Rezidor Hotel Group’s Asia Pacific headquarters, and join no later than December 4, 2017, reporting directly to John Kidd, chief executive officer & chief operating officer of Carlson Hotels Inc. Katerina Giannouka Katerina will be a member of Carlson Hotels’ Executive Leadership Committee where she will work in tandem with the global and Asia Pacific leadership teams to drive success and growth for Carlson Rezidor Hotel Group. In her role, she will be responsible in leading the Asia Pacific executive committee and its corporate offices in Singapore, Shanghai and Delhi. “Asia Pacific is a key growth engine for Carlson Rezidor Hotel Group as we expand our presence and develop our successes,” said John Kidd. “Katerina’s dynamic and energetic leadership experience, complemented with business intelligence and a tenacious work ethic, are testament to her accomplishments in Asia Pacific and EMEA. I am confident that she will propel our Asia Pacific business to greater heights.” Before joining Carlson Rezidor Hotel Group, Katerina was the head of development for Asia Pacific and China for Rosewood Hotel Group.Based in Hong Kong, she spearheaded the region’s development activities for Rosewood Hotels & Resorts, New World Hotels & Resorts and Pentahotels. Prior to that, she held roles with Starwood Hotels & Resorts Worldwide and HVS.
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