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Qatar Airways Wraps Up Landmark Showcase at Paris Air Show 2025
Qatar Airways concluded its remarkable showcase at the 55th edition of the Paris Air Show and affirmed its position as a global aviation leader. From unveiling pioneering cabin experiences and technological breakthroughs to earning the prestigious Skytrax World’s Best Airline title for a record ninth time, the airline’s presence captured the attention of industry leaders and aviation enthusiasts worldwide. Throughout the week, Qatar Airways drew acclaim for its impressive aircraft display – featuring the Qsuite Next Gen, the world-class Gulfstream G700 from Qatar Executive, and the UEFA Champions League livery on one of its Boeing 777s. Visitors also engaged with the Qatar Airways L’Universe Lounge, which highlighted AI-driven cabin innovations including Sama and QVerse, along with immersive experiences that brought the Qsuite atmosphere to life. Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “The Paris Air Show has always been a global stage for innovation and ambition for the industry, and this year Qatar Airways proudly led the dialogue in aviation excellence. From award-winning experiences to pioneering partnerships, every milestone achieved this week reaffirms our relentless commitment to excellence. These recognitions are a testament to the passion of our people, and to the trust of our passengers who inspire us to continuously raise the bar in global aviation.” The airline’s pioneering rollout of Starlink-powered high-speed Wi-Fi across its Boeing 777 and Airbus A350 fleets also drew widespread interest, positioning Qatar Airways at the forefront of in-flight connectivity and digital transformation. Further solidifying its industry leadership, Qatar Airways signed several key strategic agreements at the show: Qatar Airways and Baltic Aviation Academy Qatar Airways has launched a multi-crew pilot license training (MPL) programme with Baltic Aviation Academy. The program ensures a gradual integration of cadet pilots into the airline to support its continuous growth plan, driven by Qatar Airways recent historic widebody order. Qatar Airways and Barzan Holdings and Satys Aerospace Qatar Airways, Barzan Holdings, and Satys Aerospace have partnered to establish Satys’ first widebody aircraft painting facility in the region in Qatar. Read more about this partnership here. Qatar Airways and Chef Yannick Alléno Qatar Airways has also partnered with Yannick Alléno to elevate its culinary experience in the sky and on the ground. Read more about this partnership here. Qatar Airways and F Air Qatar Airways has entrusted F AIR as one of its official training partners for the next generation of pilots through a five-year MPL training agreement. elected cadets will train in the Czech Republic, supported by F AIR’s passionate team of instructors and aviation professionals who embody a shared love for flight. As the first students prepare to start in late 2025, this partnership will also drive new investments and growth in F AIR’s infrastructure and team, enhancing the training experience for Qatar Airways cadet pilots. Qatar Airways and IMG Qatar Airways has partnered with IMG to launch Sport 24 via Starlink. Read more about this partnership here. Qatar Airways and Thales Qatar Airways and Thales have signed a Memorandum of Agreement (MoA) to support Qatar Airways’ strategic fleet growth plan announced last month. This agreement sets the course for future in-flight entertainment (IFE) innovations to support Qatar Airways’ digital transformation journey, giving the airline access to the most innovative technologies. In addition, this MoA offers opportunities for development of a dedicated IFE service and maintenance centre based in Doha, Qatar. The mission of this local Thales facility is to provide rapid access to services including repair, spare distribution, technical assistance, and turnkey maintenance for the full range of Thales IFE products on Qatar’s growing new fleet. The state-of-the-art facility will be designed to ensure the highest standards of operational efficiency. Qatar Airways and Qatar Aeronautical Academy Qatar Airways has launched a MPL programme with Qatar Aeronautical Academy. It is estimated that a total of 750 cadet pilots will benefit from this programme within the next five years, ensuring new opportunities for future young pilots. In a week of accolades, Qatar Airways was once again crowned World’s Best Airline by Skytrax, also winning World’s Best Business Class, Best Airline in the Middle East, and Best Business Class Lounge for the Al Mourjan Garden Lounge – celebrating its elevated customer experience both on the ground and in the air. With over 300,000 visitors and more than 2,500 exhibitors from 48 countries, the Paris Air Show 2025 served as a timely platform for Qatar Airways to spotlight its latest achievements, deepen industry ties, and help shape the future of air travel.
Hôtel de Sers in Paris Reopens After Full Renovation
Hôtel de Sers, part of the B Signature Hotels & Resorts collection located in the famous Triangle d’Or, just moments from the Champs-Élysées and Avenue Montaigne, has reopened its doors following a comprehensive renovation that honors its 19th-century heritage while embracing a refined, contemporary vision of hospitality. Once the private mansion of Henri-Léopold Charles, Marquis de Sers, the hotel retains the architectural splendor of its Haussmannian origins. Key period features have been meticulously preserved, including the carriage entrance, a monumental marble staircase with wrought-iron detailing, and the original salon de réception with ornate moldings and soaring ceilings. The renovation, led by interior architect Pascal Allaman in collaboration with owners Anne and Agathe Jousse, was focused on enhancing the property’s historical identity with a fresh, modern sensibility. Hôtel de Sers’ atmosphere of quiet sophistication sets the tone, where the interplay of light and material is central to the design narrative. Soft, golden herringbone parquet floors and restored wood paneling create a warm, tactile foundation, while custom lighting subtly highlights the architectural detailing throughout the hotel. The 45 rooms and seven suites are decorated in a palette of neutrals featuring dove grey, sand, pearl, and cream, accented with exotic-print textiles, vintage objets d’art, and brushed brass fittings. Velvet-upholstered headboards, fluted wall panels, and sculptural furnishings offer a boudoir-inspired comfort that evokes both 1930s glamour and contemporary elegance. Carefully curated wallcoverings and geometric carpets contribute texture and rhythm, while tall windows let in abundant natural light, enhancing the hotel’s serene ambiance. On the top floor, three Signature Suites embody the new vision of the property. The Eiffel Suite features uninterrupted views of the Eiffel Tower, a warm mix of wood and ivory tones, and bespoke furniture that pairs sleek lines with inviting comfort. The Panoramic Suite offers a spacious, open-plan layout, with its living room beneath a glass roof, a wraparound sofa, marble writing desk, expansive windows framing the rooftops of Paris and a breathtaking view of the Eiffel Tower. The Marquis’ Apartment resembles a large Parisian family home, complete with light oak flooring, wall tapestries, iridescent beige curtains and discreet gold accents throughout. All of the rooms within the newly reopened property cultivate the intimate lived-in luxury of a Parisian private home. Outdoor space is a defining feature of the newly reimagined Hôtel de Sers. Half of the hotel’s rooms and suites now include a private terrace, and of those, approximately half offer coveted views of the Eiffel Tower. The Suite Eiffel boasts not one but two furnished terraces, one extending from the living room and another from the bathroom, both offering spectacular vistas of the Iron Lady. The Marquis’ Apartment features a large terrace with a partial Eiffel Tower view that opens onto a secluded garden, complete with elegant outdoor furnishings. These open-air extensions serve as tranquil oasis above the city, inviting guests to enjoy al fresco breakfasts, sunset aperitifs, or simply the rare luxury of space and sky in the heart of Paris. Throughout the hotel, design continuity and visual harmony have been prioritized. The 22-meter (72 ft) entrance gallery, a hallmark of grand Second Empire mansions, is lined with portraits of the Marquis de Sers' lineage, offering a dramatic prelude to the experience. This gallery opens into the lobby, where soft mineral tones and ambient lighting create a tranquil first impression. Géraldine Prieur’s custom-designed graphic rugs provide a bold yet elegant transition from the lobby into the restaurant and bar, tying together stone textures with the sun-warmed palette of the lounge. One of the hotel’s most striking spaces is the glass-canopied courtyard patio, now transformed into a leafy urban sanctuary complete with iron trellises, citrus trees, and streamlined teak furnishings. It serves as a hidden retreat from the city, ideal for quiet afternoons or intimate evening gatherings. Completing the renovated guest experience is a new wellness area and a new partnership with French wellness house, Calma Paris. The space includes a massage room, a traditional hammam, sauna, and a state-of-the-art fitness studio. From public spaces to private rooms, every element at Hôtel de Sers has been thoughtfully curated to reflect the elegance of its heritage while offering a sanctuary of calm in the bustling heart of Paris. Room rates at Hôtel de Sers start at 490 € per night.
Emirates A350 makes its debut at the 2025 Paris Airshow
Emirates, the world’s largest international airline, is participating in the 55th edition of the International Paris Airshow until 19 June. After an over 15-year hiatus from the show, Emirates is showcasing its newest aircraft – the Airbus A350 – featuring the airline’s next-generation cabin design, latest interiors, and technologies. Visitors can experience Emirates’ upgraded Business Class and Premium Economy cabins, as well its sleek and spacious Economy Class. Tim Clark, President Emirates Airline, said: “We’re pleased to be at the Paris Airshow, showcasing the very best of air travel on one of the most important platforms in the aerospace exhibition calendar. Coming back to France's most important aerospace show demonstrates how committed Emirates is to supporting the country's aviation industry - not just through our day-to-day operations, but through ongoing investments across the entire aerospace supply chain.” The airline serves Paris with 21 weekly flights, including 3 daily A380 flights; a daily A380 service to Nice; and a daily A350 flight to Lyon. Emirates is the first and only international airline to operate an A380 to Nice Côte d´Azur Airport. For over 30 years, Emirates has played a key role in expanding France's aviation sector and enhancing trade and tourism flows. Key Emirates investments in France over the last three decades include: Emirates’ A350 and A380 purchases have supported thousands of jobs at Airbus, Safran, Thales as well as other parts of the aerospace value chain in France. Since its inception in 1985 – Emirates has invested more than €114 billion (US$ 130 billion) to purchase 254 Airbus aircraft including the, A300, A310, A330, A340-300, A340-500, A380 and A350 aircraft. The airline is a key customer for French aerospace manufacturers, sourcing Michelin tyres, Safran aircraft components and seating, and Thales avionics systems, among other parts to support its fleet. In 2023, the airline announced a series of contracts with Safran, worth over €1.0 billion (US$1.14 billion) combined. This includes a €896 million (US$1.0 billion) deal for the latest generation Safran Seats for Emirates’ new fleet of Airbus A350, Boeing 777X-9 and existing Boeing 777-300ER aircraft. The airline has also invested over €322 million (US$367.5 million) in Thales’ AVANT Up system for its new A350 aircraft. Emirates SkyCargo offers cargo capacity to customers in France on a weekly rotation between Dubai World Central (DWC), Paris Charles de Gaulle (CDG) and Lyon Saint-Exupery airports. The UAE is France’s largest export partner in the Middle East. Emirates directly contributes over €189 million (USD $215 million) to the French economy each year through operational expenditures such as fuel uplift, over-flight charges, inflight catering, aircraft landing and handling fees, crew layover, staff salaries, advertising, and sponsorship. France is also Emirates’ top source market globally for the procurement of wines, and 58% of the red wine consumed in Emirates’ First and Business Class comes from Bordeaux. The Emirates A350 on display features three spacious cabin classes including 32 next-generation Business Class lie-flat seats, 21 Premium Economy seats, and 259 generously pitched Economy Class seats. Visitors at the Paris Airshow can get a glimpse of the airline’s new and enhanced ‘fly better’ experience including more space and storage with extra high ceilings and wider aisles in all classes; next generation Business Class cabin with 1-2-1 seat configuration; latest generation of in-flight entertainment with a cinematic viewing experience, enhanced cabin lighting, faster Wi-Fi, and improved seat ergonomics. By the end of this year, the Emirates A350 is expected to serve 17 destinations. The airline has welcomed 7 A350 aircraft with 58 more units to join its fleet over the coming years.
Paris Airshow opens under the shadow of ME conflict and Air India crash
The Paris Airshow opened today with its usual fanfare of aircraft orders expected to be tempered by last week’s Air India crash in Ahmedabad and escalating war between Israel and Iran. Every two years, Le Bourget Airport in the northeast of Paris is transformed into a showcase for the aerospace and defence industry, its sprawling tarmac lined with fighter jets, commercial airliners and autonomous drones. In the pristine white chalets along the flight line, aerospace executives, government officials and military delegations gather to strike deals and discuss the geopolitical forces shaping the future of aviation. Aerospace and defence executives are also grappling with uncertainty over U.S. President Donald Trump's shifting tariff policies, which many say have been impacting aircraft, engines and parts, disrupting global supply chains, driving up production costs and straining international partnerships. Boeing's CEO Kelly Ortberg and Commercial Airplanes boss Stephanie Pope cancelled their trip to Paris and the U.S. planemaker is scaling back its schedule at the event as it focuses on supporting the India crash probe. The planemaker is eager to keep a low-key presence and avoid any jarring publicity, though it was too late to remove Boeing advertising banners dominating the venue. Behind Boeing’s chalet at Le Bourget, a gleaming Riyadh Air 787 sits on the tarmac. Boeing is emerging from back-to-back safety, industrial and corporate crises triggered by fatal accidents involving the smaller 737 MAX, which is a separate model to the newer 787. Aircraft deals will still be announced at the show, where European politics are also driving some of the discussions. Source: Reuters
Embraer heads to the 2025 Paris Air Show
Global aerospace firm Embraer will be making its way back to the Paris Air Show where it will again display its cutting-edge portfolio for commercial aviation, defense, services and support, and Urban Air Mobility. The biennial event is slated to run from 16th to 22nd June at the Paris-Le Bourget airport. Taking pride of place at the Embraer display at Chalet #300 and Product Area #B8 are the E195-E2, the world’s most efficient small narrow-body jet; the KC-390 Millennium multi-mission airlifter and tanker; and the A-29 Super Tucano light attack and advanced trainer. The E195-E2 and the KC-390 will also take part in the flight display during the exposition. Showing off proudly at its second home Embraer president and chief executive Francisco Gomes Neto declared: “We are very happy to be at the Paris Air Show again, since Le Bourget has been Embraer’s home for over 40 years. Our solid presence in Europe demonstrates our commitment to develop strong collaboration within the continent, and the Paris Air Show is a great stage to reinforce that. We are ready to contribute even more with our European partners in the field of civil aviation and defense capabilities as well as industry, technological development and innovation.” Embraer’s activities in Europe cover a diverse range that includes production of major aircraft parts, support of more than 700 aircraft currently in operation, partnerships with an extremely diversified supply chain, and numerous cooperative agreements in technology development involving both private and public sectors. In doing so, Embraer helps generate high-value jobs and revenue throughout the continent for its partners in the region.
Eurostar Unveils Newly Renovated Lounges in Paris and Brussels
Eurostar, the high-speed European rail service, is pleased to unveil the latest upgrades to its revamped Premier offering, following the introduction of new onboard chefs last winter. As part of continued investment in station facilities, Eurostar has partnered with Chris Bagot Architects to redesign its Premier lounges in Brussels and Paris. With renovations in both cities now complete, the spaces are open to Eurostar Premier passengers as well as Carte Blanche and Carte Étoile loyalty members. Drawing from local inspirations Each lounge draws inspiration from its local surroundings. In Brussels, design highlights include Belgian-made pieces such as the Hanging Lamp by Muller Van Severen and a solid oak table by Heerenhuis. In Paris, the lounge channels the spirit of traditional Parisian cafés, reimagined with a modern, refined touch. Black-and-white tiled floors and oak panelling bring warmth, while Calacatta Viola marble adds elegance. Contemporary European pieces - such as Hideout armchairs by Gebrüder Thonet and Kashmir stools by Resident - introduce a fresh, modern edge. Sustainability at the heart of design Sustainability has been at the heart of both renovations. Eurostar has prioritised the use of environmentally responsible materials, working with renowned European makers to create chic, considered spaces that balance elegance with conscious design. Handcrafted elements and durable, high-quality furniture ensure the lounges offer a refined experience with a lighter footprint. Spaces to unwind and enjoy Each lounge also features a dedicated bar, where guests can enjoy a cocktail before departure. For those seeking a quieter moment, more private seating areas provide space to relax with a coffee and one of the many complimentary magazines on offer.
“Tout à fait Thaï 2025” Draws 10,000+ Visitors in Paris
The Tourism Authority of Thailand (TAT) has concluded the “Tout à fait Thaï 2025” festival in Paris with resounding success. Held on 24–25 May at the Parc de Bagatelle, the two-day cultural event welcomed over 10,000 visitors and brought Thai charm to the French capital under the theme “5 Must Do in Thailand.” The festival not only inspired French travellers to explore Thailand but also commemorated 340 years since the first contact between Siam and France and 170 years of formal diplomatic relations. It also reaffirmed the importance of France as a key long-haul tourism market for Thailand. French connect with the Thai Culture “I’m thrilled by the incredible response from the people of Paris,” said Thapanee Kiatphaibool, TAT Governor. “This turnout shows how strongly French travellers connect with Thai culture. The festival brought Thailand’s spirit to life in the heart of Paris and extended a warm invitation to experience it firsthand.” Organised by the Royal Thai Embassy in Paris in partnership with TAT and supported by a broad coalition of public and private stakeholders, the event formed part of the Amazing Thailand Grand Tourism and Sports Year 2025. It was a showcase of Thai soft power through cultural immersion and meaningful engagement. 5 Must Do in Thailand” themes The festival brought the “5 Must Do in Thailand” themes—Must Seek, Must Try, Must See, Must Buy, and Must Taste—to life through five interactive zones. A standout feature was a full-scale recreation of a traditional Thai floating market, where wooden boats, tropical fruits, handwoven goods, and Thai sweets created a vibrant, multi-sensory scene reflecting the essence of Thai daily life. Each zone offered hands-on experiences. At the SANEH THAI Photo Booth, visitors captured memorable moments against scenic Thai backdrops. The SANEH THAI Café served award-winning teas and coffees from Royal Project plantations, accompanied by displays showcasing the journeys of these premium brews. At SANEH THAI Aromatique, guests crafted herbal sachets using traditional Thai botanicals, while the SANEH THAI NORA workshop offered beaded keychain-making inspired by Southern Thailand’s Nora dance. At the SANEH THAI Food zone, renowned Thai chefs demonstrated dishes such as Tom Yum Goong, a national treasure recognised by UNESCO as Intangible Cultural Heritage. France remains an important long-haul market for Thailand. In 2024, 720,806 French travellers visited the country. From 1 January to 20 May 2025, arrivals reached 409,125—a 19.87% increase year-on-year. Of these, 56.48% were first-time visitors, while 43.52% returned. French tourists stayed an average of 17.88 nights and made 4.44 trips on average, with Bangkok, Krabi, Surat Thani, Phuket, and Chiang Mai among the most popular destinations. To meet the 2025 target of 870,000 French arrivals, TAT is ramping up efforts to attract family and luxury travellers by promoting wellness, lifestyle diversity, and safety assurance. These initiatives include airline partnerships, major tourism fairs, the Louis Vuitton BANGKOK City Guide 2025, influencer FAM trips, and targeted marketing campaigns.
Novotel and Paris Saint-Germain unveil Nicolas Anelka’s legendary room in Shanghai
Celebrate the legacy of Nicolas Anelka in an immersive hotel room experience at Novotel Shanghai Hongqiao, blending iconic design, storytelling, and world-class hospitality. Legendary Room at Novotel Shanghai Hongqiao Novotel, in collaboration with Paris Saint-Germain (PSG), is delighted to unveil the Legendary Room celebrating PSG Legend’s Nicolas Anelka at Novotel Shanghai Hongqiao. As part of the global Novotel Legendary Rooms initiative, this immersive and bespoke hotel room brings to life the legacy of one of PSG’s most iconic players, offering guests a unique blend of storytelling, design, and hospitality. A Tribute to a Football Legend The Novotel Legendary Room at Novotel Shanghai Hongqiao pays homage to Nicolas Anelka, a football legend with a deep connection to both Paris and Shanghai. Trained at the Paris Saint-Germain’s youth academy, Nicolas Anelka played 69 matches for the Club. Later in his career, he made headlines in China by joining Shanghai’s top football Club as both a player and coach, in one of the most high-profile transfers in Chinese football history. His remarkable journey across these two cities made him the perfect fit for this Novotel Legendary Room in Shanghai. A Unique Hospitality Experience Guests of the Legendary Room can expect a personalised journey that blends the thrill of football with Novotel’s signature hospitality. Highlights include: Exclusive memorabilia and decor reflecting Nicolas Anelka’s career. Digital content sharing behind-the-scenes stories and personal insights from Nicolas Anelka. Locally inspired touches that celebrate Shanghai and China. Novotel’s thoughtful amenities, offering the perfect balance of comfort and connection. Digital Content Exclusively for Guests Guests of the Legendary Room unlock exclusive digital content upon check-in. This includes behind-the-scenes insights into Nicolas Anelka, featuring interviews, career highlights, and iconic PSG moments. The digital content includes Shanghai recommendations inspired by the legend’s favourite spots, while younger fans can enjoy interactive content connecting them to Nicolas Anelka. Blending innovation and storytelling, this digital experience enhances the Legendary Room, creating lasting memories for every guest. A Celebration of Balance, Hospitality, and Football Ken Wong, Chief Commercial Officer of Accor Greater China, commented: “Research shows that both business and leisure travellers seek not only comfort and relaxation but also seamless, efficient hotel services that allow them to unwind and make the most of their time. At Novotel, we believe travel is not just about reaching a destination—it is about living the moment, embracing passion, and creating meaningful memories. Through this partnership with Paris Saint-Germain, Novotel is bringing a new layer of excitement to our guests’ journeys, enhancing their travel experience with balance, storytelling, and innovation.” Attending the launch event, Nicolas Anelka, Paris Saint-Germain Legend, shared his excitement: “It’s an honor to see a part of my journey with Paris Saint-Germain and Shanghai celebrated in this room. Every detail has been carefully designed to reflect my career, my memories, and the spirit of the club. I hope visitors will feel this unique connection and experience a true immersion into the world of PSG.” Adding to the celebration, Nadia Benmokhtar, Diversification and Merchandising Director of Paris Saint-Germain, noted: “With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of Paris Saint-Germain through its greatest legends. It is an honor to celebrate Nicolas Anelka and his legacy, through a project that transcends borders and embodies the spirit and greatness of Paris Saint-Germain.
Novotel and Paris Saint-Germain unveil the first legendary room with Javier Pastore
Above: Legendary Room at Novotel Jakarta Cikini Celebrate the legacy of Javier Pastore in an immersive hotel room experience at Novotel Jakarta Cikini, blending iconic design, storytelling, and world-class hospitality. Novotel, in collaboration with Paris Saint-Germain (PSG), is delighted to unveil the Legendary Room celebrating Javier Pastore at Novotel Jakarta Cikini. As part of the global Novotel Legendary Rooms initiative, this immersive and bespoke hotel room brings to life the legacy of one of PSG’s most iconic players, offering guests a unique blend of storytelling, design, and hospitality. A Tribute to a Football Legend The Legendary Room at Novotel Jakarta Cikini pays homage to Javier Pastore, renowned for his contributions to PSG and the wider football world. Designed to captivate both fans and travellers, the Legendary Room at Novotel Jakarta Cikini features memorabilia, interactive digital content, and decor inspired by Javier Pastore’s life and career. Upon entering, guests are greeted by the iconic colours of Paris Saint-Germain, enhanced by exclusive themed details. A warm welcome includes specially curated PSG-themed amenities, such as sweet bites, chocolates, and a soft soccer ball, adding a personalised touch to the stay. The room features a pop art-inspired headboard with Pastore’s portrait, a vintage framed photograph, and a signed football jersey. A custom-designed carpet, themed cushions and bed linens, and window decal celebrate the magic of Paris. The space also showcases signed memorabilia, such as boots and a ball in a protective display, and a PSG-inspired lamp, bringing the energy of the stadium into the room. The Javier Pastore Legendary Room Experience is a perfect fusion of football passion and Novotel’s renowned comfort Above: PSG Legend, Javier Pastore Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, expressed his excitement: "Javier Pastore is not just a football hero but a true inspiration to fans worldwide. We are thrilled to honour his legacy with this unique experience at Novotel Jakarta Cikini, Indonesia - one of our flagship Novotel addresses in Asia - proudly curating an unforgettable journey where guests can fully immerse themselves in his legendary story". A Unique Hospitality Experience Guests of the Legendary Room can expect a personalised journey that blends the thrill of football with Novotel’s signature hospitality. Highlights include: Exclusive memorabilia and decor reflecting Javier Pastore’s career. Digital content sharing behind-the-scenes stories and personal insights from Javier Pastore. Locally inspired touches that celebrate Jakarta, Indonesia. Novotel’s signature amenities, offering the perfect balance of comfort and connection. "At Novotel, we believe travel is about more than just a destination, it’s about passion, experience, and unforgettable moments. This is one of those moments,” said Jean-Yves Minet, Global Brand President for Novotel at Accor. “The Legendary Rooms build on the remarkable success of La Suite Novotel by ALL.com at Parc des Princes, which captured the imagination of fans worldwide. Our new experiential room concept with PSG extends this vision, creating opportunities around the world to bring fans closer to the game they love through innovative and unforgettable experiences that celebrate their heroes. This is more than a stay - it’s a journey into the story of football.” Nadia Benmokhtar, Diversification and Merchandising Director of Paris Saint-Germain, adds: “With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of Paris Saint-Germain through its greatest legends. It is an honour to celebrate Javier Pastore and his legacy, through a project that transcends borders and embodies the spirit and greatness of Paris Saint-Germain”. Digital Content Exclusively for Guests Guests of the Legendary Room unlock exclusive digital content upon check-in. This includes behind-the-scenes insights into Javier Pastore’s career, featuring interviews, highlights, and iconic PSG moments. The digital content includes Jakarta recommendations inspired by the legend’s favourite spots, while younger fans can enjoy interactive content connecting them to Javier Pastore. Blending innovation and storytelling, this digital experience enhances the Legendary Room, creating lasting memories for every guest.
Novotel Jakarta Cikini introduces Legendary Room with Paris Saint-Germain’s Javier Pastore
Accor hospitality brand Novotel recently collaborated with iconic French football team Paris Saint-Germain (PSG) to launch the Legendary Room celebrating Javier Pastore at Novotel Jakarta Cikini. A new addition under the global Novotel Legendary Rooms initiative, this immersive and bespoke hotel room brings to life the legacy of one of PSG's most iconic players, offering guests a unique blend of storytelling, design, and hospitality. Pastore is best-known for his contributions to PSG and the wider football world, and the Legendary Room at the Novotel Jakarta Cikini was designed to captivate both fans and travellers. This unique room features memorabilia, interactive digital content, and decor inspired by Pastore's life and career. Accor’s chief operating officer for its premium, midscale, and economy division in Asia Garth Simmons commented: "Javier Pastore is not just a football hero but a true inspiration to fans worldwide. We are thrilled to honour his legacy with this unique experience at Novotel Jakarta Cikini, Indonesia - one of our flagship Novotel addresses in Asia - proudly curating an unforgettable journey where guests can fully immerse themselves in his legendary story.” More than just a destination Novotel global brand president Jean-Yves Minet said that the hospitality brand believes that travel is about more than just the destination, but also the passion and experience that leads to unforgettable moments. Minet declared: “This is one of those moments. The Legendary Rooms built on the remarkable success of La Suite Novotel by ALL.com at Parc des Princes, which captured the imagination of fans worldwide. Our new experiential room concept with PSG extends this vision, creating opportunities around the world to bring fans closer to the game they love through innovative and unforgettable experiences that celebrate their heroes. This is more than a stay: it's a journey into the story of football.” PSG’s director for diversification and merchandising Nadia Benmokhtar added: “With this collaboration, we aim to offer our fans a unique and memorable experience by allowing them to relive the key moments in the history of Paris Saint-Germain through its greatest legends. It is an honour to celebrate Javier Pastore and his legacy, through a project that transcends borders and embodies the spirit and greatness of Paris Saint-Germain." Terrifically thematic The Javier Pastore Legendary Room Experience is a perfect fusion of football passion and Novotel's renowned comfort. Upon entering, guests are greeted by the iconic colours of Paris Saint-Germain, enhanced by exclusive themed details. A warm welcome includes specially curated PSG-themed amenities, such as sweet bites, chocolates, and a soft soccer ball, adding a personalised touch to the stay. The room features a pop art-inspired headboard with Pastore's portrait, a vintage framed photograph, and a signed football jersey. A custom-designed carpet, themed cushions and bed linens, and window decal celebrate the magic of Paris. The space also showcases signed memorabilia, such as boots and a ball in a protective display, and a PSG-inspired lamp, bringing the energy of the stadium into the room.
Beyond Covid-19: Global Tourism’s New Normal
The Hong Kong Tourism Board is proud to present the world's very first industry forum, joined by top leaders, to discuss new trends on tourism from Hong Kong to Mainland and from Asia to the world in the post-COVID era.
Direct Booking Summit Bangkok 17 to 18 November 2021
The Direct Booking Summit unites hundreds of hoteliers together - from savvy independents to international chains - to strategize, network and drive the Direct Booking Movement forward.
Win the perfect honeymoon with Royal Orchid Sheraton Hotel
“There is only one happiness in this life, to love and be loved,” as George Sand once said. A powerful and insightful sentiment from the famous French novelist, and a notion which Royal Orchid Sheraton Hotel & Towers has taken to heart with the launch of The Journey of Love 2018 – a lucky draw campaign aimed solely at brides and grooms planning to celebrate their nuptials in 2018.