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TourReview has launched two new features for online review management: Translation and Geolocation

In the world of tourism, the variety of languages and geolocations are crucial factors that drive the industry. TourReview ensures that these factors do not become an obstacle to effective online reputation management for tour operators. TourReview launches two new features for effective online reputation management for tour operators. The TourReview software allows instant translation of reviews extracted directly from customers or OTAs. The Review Master now features a geolocation analysis to see where the reviews are located, and how many reviews each country has, as well as being able to see immediately whether these reviews have been positive or negative. TourReview, the experts in online review management, have launched new features within their software that solve a niche problem for tour operators, the centralization and collection of verified reviews. Thus, TourReview proposes its two products to more efficiently achieve a positive online reputation. Now, when receiving a review and viewing it from the central panel of OTA reviews within the Review Master, a translation from any language to the browser settings can be displayed with just one click. This feature extends to the Review Collector, which collects the online reviews from the operator’s customers. On the other hand, TourReview offers a geolocation analysis service. This shows a map-like graphic that illustrates the location of the company's products (tours, experiences or activities) and allows you to observe the number of reviews for each location along with the satisfaction breakdown. This is especially useful for identifying the products and destinations with the most feedback, the best rated, highest attendance and therefore, the best sellers. “It is very useful for a tour operator to understand which products and destinations are having the highest satisfaction, and at the same time it is extremely important to know which of them should pay more attention to improve the score of the reviews,” explains Juana Muro, COO of TourReview, ”this way companies can offer better experiences to their travelers, providing quality services, improving their online reputation, and therefore increasing their sales.

Negative online travel reviews from Black people perceived as less credible – study

Consumers are less likely to perceive a negative review from someone of a Black background as credible, according to a first-of-a-kind study which explored the impact of showing race in online profile pictures and avatars. Carried out by researchers from Nottingham Trent University (NTU), University of Glasgow, University of Dundee, and Edinburgh Napier University, the project comprised of two parts and involved 500 users of review sites such as TripAdvisor. In the first part of the study, 200 participants from a range of racial backgrounds were asked to read mock hotel reviews – some featuring a Black race profile image and others with no image at all. They then completed a questionnaire which measured source credibility and information adoption. Results showed that they perceived the credibility of reviewers with profile pictures reflecting Black race as more favourable when they posted positive reviews compared to negative reviews. The credibility of reviewers with no profile picture was perceived as higher when they posted negative rather than positive reviews. In terms of information adoption, findings revealed that readers unfavourably adopted the Black reviewers’ positive and negative reviews. Babak Taheri, Professor of Marketing from the Marketing and Consumer Studies Research Centre at Nottingham Business School, part of NTU, said: “Previous research has shown that people give more credence to negative reviews when there is a profile picture attached. We did not see this in our study where negative reviews from Black reviewers were not well-received either in terms of credibility or adoption. This shows us that racial cues inferred from profile pictures of reviewers, compared to absent profile pictures, influence other consumers’ positive or negative perceptions of the review.” The second part of the study aimed to compare consumer reactions across different races and 300 participants were presented with mock hotel reviews featuring a range of avatars where the only difference was White, Black or Asian race. While the credibility of the three reviewers was still higher when they post positively, they did not carry the same weight. White reviewers had higher perceived credibility than either Black or Asian reviewers, while Black reviewers had lower perceived credibility than Asian reviewers. When posting negative reviews, Black reviewers had lower perceived source credibility than either White or Asian reviewers. Regarding information adoption, positive reviews posted by Black, White and Asian consumers were all favourably adopted by their readers, but not equally. Both positive and negative opinions of Asian reviewers were favourably adopted, although not to the same degree as those of White reviewers. Readers tended to adopt negative opinions expressed by White reviewers more than those of Asian or Black reviewers. In particular, Black reviewers prompted the least information adoption by readers when the review was negative. The study offers understanding not only of how race shapes consumer understandings of marketplace content but also how it negatively detracts from the perceived value of consumer reviews by decreasing perceived source credibility and information adoption. Professor Taheri said: “Overall, these results reflect the existence of White supremacy in the marketplace, but these views do not necessarily represent the values of the research participants. It is more likely that they demonstrate unconscious bias in society. “Therefore, we recommend the development of consumer education programs to make consumers aware of the main trigger points and enable self-correction of biased behaviours. This is likely to reduce racial bias and, as such, is an important tool that should be used at scale in connection with a raft of other measures to address racism in society.” This research also recommends that product and service firms, and managers should be made aware of the potential impact of race in online reviews and integrate corresponding factors, such as the race of the reviewers, in any measurement procedures. For instance, while the perceived credibility of Black reviewers is still high when they post positively, it does not carry the same weight as White and Asian reviewers. It is recommended, therefore, that managers respond to both these negative and positive reviews with care and attention to give them credibility and importance among readers. Professor Taheri added: “Perhaps the most effective measure in fighting online racial bias, as has happened with other review sites, would be to stop using profile pictures on such platforms and instead offer the option of adding generic, landscape, system-provided profile pictures for users to choose from and add to their profiles. “However, we acknowledge that while avatars may help attenuate face-based discrimination, many people of colour would still prefer race-specific avatars as a meaningful identity marker. Accordingly, it is recommended that, when using platforms that currently use avatars with racial markers, businesses should consider additional metadata about interactions with these reviews, such as dwell time and engagement to determine the additional impact that bias may have on their platforms. This would avoid reinforcing existing racial biases and bubbles.”

The battle for online travel in the Philippines: A review of Tripmoba versus Murang Lipad

Here at Travel Daily, we like to give readers a fair look into trends in the travel and tourism sector. While this might not be a steady review series, we hope this and any similar posts in the future will help shed light into areas with room for growth. Tripmoba.com (literally ‘What’s your trip?’, which is actually Philippine slang for ‘Do you like it?’) and Muranglipad.com (literally ‘Cheap flights’) are both Philippine-made travel engines that promise instant and affordable bookings and confirmations. Both have catchy names, but are actually backed by companies with extensive travel and tourism experience. Which now begs the question: which portal is the best one-stop online booking ‘shop’? We put each portal to the test. Holding company and software Tripmoba is built and managed by the e-commerce company Transnational eGlobal, Inc. (TeGI), a member of the Transnational Diversified Group (TDG). TDG has established itself in the ICT, travel, transport and logistic industries. Murang Lipad is a digital extension of Triplestar Travel & Tours, a full-service travel agency that spun off from SEAIR International, a leisure airline best known for its Boracay and Palawan trips. That said, Murang Lipad handles ticket reservations for all major airlines and cruises servicing the country. This contrast already set our expectations significantly. We can see how Tripmoba takes advantage of TDG’s extensive portfolio: the landing page allows you to seamlessly book flights, accommodations, and select themed getaways to domestic and international destinations. It even allows you the option to buy travel insurance for a worry-free flight! Flight bookings Another benefit to using Tripmoba is its recent partnership with Skyscanner, the global travel search site. Part of this agreement is the inclusion of travel experiences exclusive to Skyscanner users, helping Tripmoba reach its goal of being the go-to site for anyone travelling within, to or from the Philippines. Unfortunately, Murang Lipad’s booking system for hotels and travel experiences is still in beta mode; it can only provide fare comparisons and purchase trip tickets for now. When it comes to pricing, Murang Lipad and Tripmoba play on the same field with the same rules. Eagle-eyed customers can see that each portal charges a small fee for its booking service. With Filipinos always on the lookout for travel bargains – and travel-happy millennials in particular lead that trend – this has turned off some travellers into simply making up their own itineraries and booking straight with their airlines and hotels of choice. UX and design Tripmoba.com The design of any website (or app) adds to the overall user experience. Given that both portals have straightforward booking interfaces set in place, we prefer the clean blue sky homepage of Murang Lipad over the sleek, black-and-white look of Tripmoba, even if the latter does have a changeable background (see that photo of the Ayala Triangle’s Christmas lights?). That said, Murang Lipad truly has a mass market appeal thanks to its colourful logo and mascot which some millennials might not opt for. The verdict MurangLipad.com So who wins this round? Well, right now it’s Tripmoba due to functionality and visibility. Out of the two portals, it’s the one that acts like a full-service online travel agency with its real-time booking and confirmation system for flights, hotels and tour packages. We hope Murang Lipad can catch up soon, even if Tripmoba’s marketing machinery and heritage in multiple related industries give it a distinct advantage. Filipinos deserve more travel options that offer convenience.

Accor unveils revamped leisure groups online booking solution

Accor has launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients. With access to more than 2,000 hotels across multiple Accor brands, locations and categories in more than 75 countries, the platform now offers a wide range of new features that make booking the ideal property for group stays easier and more efficient than ever. A unique offering in the market, the new Leisure Groups Online platform provides an unparalleled selection of hotel brands and room types. Travel Professionals can choose from a broad array of options, ensuring they find the perfect match for their group’s needs. The Leisure Groups Online platform supports both instant bookings and RFP processes, with over 1,300 hotels available for instant booking and an additional 700+ hotels accessible for RFP with confirmation from the hotel within 24 hours. For instant group bookings, the platform utilizes the latest API technology to facilitate real-time hotel availability according to each room type. “2024 was a landmark year for global travel, and Group Leisure Travel will continue to be a top priority for Accor in 2025, particularly in Europe, US and the rapidly growing Asia-Pacific region, driven by rising demand from countries like China, India, and Japan,” explains Sophie Hulgard, Chief Sales Officer at Accor. “Group Leisure Travel remains a dynamic segment with growth potential, and leveraging new technology to enhance the booking process is vital for inspiring and facilitating travel. With the relaunch of the Leisure Groups Online platform, Accor reaffirms its global leadership in travel, collaborating with Group Operators to strengthen the sector and maintain strong leisure travel momentum.” A Diverse Portfolio of Brands The Leisure Groups Online platform includes a selection of over 30 distinguished Accor hotel brands, catering to every segment from luxury to economy, including travelers' favourites: - Luxury: Sofitel Legend, Fairmont, Sofitel, MGallery - Premium: Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel - Midscale: Novotel, Mercure, TRIBE, Adagio - Economy: ibis, ibis Styles, Adagio Access, greet, ibis budget - Lifestyle (by Ennismore): 25hours, Mama Shelter New and Improved Features for a Seamless Booking Experience The revamped platform introduces several enhancements aimed at simplifying the booking journey and meeting the unique needs of TGOs. Key new features include: - Fast and Efficient Booking Process: The platform’s upgraded functionality offers a faster booking process, minimizing wait times and ensuring a smooth user experience. - Triple Room Availability: Enhanced room selection with visible pricing options for single, double, twin and now triple rooms, ensuring suitable accommodation for groups of all sizes. - Transparent Pricing: Pricing is now visible throughout the entire booking process, allowing TGOs to make informed decisions based on budget and requirements. - TripAdvisor Reviews Integration: Users can now view TripAdvisor reviews directly within the platform, providing valuable insights into each hotel’s offerings and guest experiences. - Interactive Map: A new, intuitive map interface that allows users to easily locate hotels and explore nearby attractions and services. Streamlined Booking for Multiple Needs This dedicated landing page on the all.com website caters to multiple booking needs across different segments: Travel Professionals - Group Bookings: Designed for groups needing 8 or more rooms, the platform facilitates easy booking and customization according to group requirements. - Individual Stays: For up to 7 rooms, allowing up to 3 rooms per booking, suitable for smaller travel groups or individual stays. - Personal Stays: Special STAR rates for travel agents, accommodating up to 2 rooms per booking.

Mastercard Academy launches online course

Mastercard Academy, one of the leading providers of world-class training solutions in the payments space, has unveiled a free online financial literacy course: ‘Master Your Card: Finance Demystified’. Designed in partnership with the Mastercard Center for Inclusive Growth, the course aims to empower individuals with the financial knowledge needed to navigate complex personal finance tools and improve their overall financial well-being. According to the latest S&P Global FinLit Survey, only 33% of adults – 35% of men and 30% of women – worldwide are financially literate. This means that around 3.5 billion adults, most of them in developing economies, lack an understanding of basic financial concepts. Mastercard’s financial literacy program removes geographical barriers to financial education and promotes greater access to financial services in line with the company’s goal of connecting one billion individuals worldwide to the digital economy by 2025. The engaging course features interactive lessons, quizzes and real-world examples across four key areas: electronic payments, budgeting, credit scores and financial security. Available worldwide, the new proposition underscores the importance of education in advancing Mastercard’s mission to power economies and empower people on a global scale. “At Mastercard, we are dedicated to democratizing financial literacy and ensuring that everyone has access to the tools they need to achieve their financial goals. Our new free online course removes the confusing jargon and cracks the code on everyday finances. This way, it equips individuals, particularly those in underserved communities and young adults, with the knowledge and tools needed to manage their personal finance with confidence, achieve their financial goals and avoid common financial pitfalls,” said Driss Belemlih, Executive Vice President of Customer Delivery, EEMEA at Mastercard. Additionally, Mastercard’s customers can leverage the free access to the course to reach the unbanked, youth and gig worker segments in their regions, helping integrate them into the digital economy and establish brand affinity early on. A report published in The World Bank Economic Review shows that individuals who participate in financial education programs are likely to see a significant improvement in their financial knowledge and adopt more positive financial behaviors. Mastercard Academy offers access to on-demand and instructor-led training from over 200 experts across Mastercard’s global network. Their comprehensive online learning platform equips the company’s customers and partners – and now also the public – with professional insights, skills and knowledge they need to succeed in the world of payments.

Atlas Ocean Voyages introduces travel advisor online booking tool

Atlas Ocean Voyages, the leader in yacht expedition cruising, announces the launch of its new online booking tool within the Atlas Advisor Central portal. Designed to make it easier for travel advisors to book, manage, and track their client’s voyages, this tool is designed to simplify the booking process, offering an intuitive experience with features such as searching expeditions by destination, booking staterooms, accessing promotional rates, and tracking current and future bookings. Advisors can now create, view, and review bookings more efficiently by visiting Agents.AtlasOceanVoyages.com. “We are committed to supporting our travel partners, and this enhancement simplifies the process, making it easier for advisors to do business with us,” said James A. Rodriguez, President & CEO of Atlas Ocean Voyages. In addition to this exciting launch, Atlas' dedicated Regional Sales Directors are ready to support travel advisors’ business growth. They are available to discuss marketing and sales support opportunities to help drive expedition sales. Atlas Ocean Voyages is dedicated to the success of its travel partners. This new online booking tool, paired with personalized support from our regional sales team, reinforces our commitment to providing the tools and resources necessary for our valued partners to grow their expedition sales business with us.

TourReview signs new collaboration with Fareharbor

TourReview has signed a new collaboration with Fareharbor to integrate with their booking system, allowing TourReview customers to easily use their Review Collector product. TourReview enters a new collaboration to allow their powerful product and software, the Review Collector, to collect online reviews from verified customers who have taken the tour operator’s activities. By integrating with Fareharbor’s booking system, they will be able to collect reviews that truly represent the customer experience. Fareharbor is the all-in-one booking solution and business management platform that makes it easy to run tours, activities, and attractions. Now integrated with TourReview’s Review Collector through an API connection, it is possible to collect reviews from customers who booked the tours directly on the tour operator’s website. Once the reviews have been collected, TourReview offers a variety of analytics that can help tour operators improve their online reputation and business and increase sales and bookings. Sentiment analysis, geo-localization analysis, instant translations, exportable reports, comparative graphs, etc. “We are very pleased to have entered into this new collaboration with Fareharbor to offer our clients a much smoother integration with their customers’ verified reviews and thus improve their online reputation to drive sales”, said Juana Muro, COO of TourReview.

Arival and TourReview announce 2024 Spotlight Awards finalists

Arival and TourReview are thrilled to announce the finalists for the second annual North American Arival TourReview Spotlight Awards. With the winners set to be announced in San Diego this October, coinciding with the Arival 360 event, these prestigious awards celebrate excellence in customer satisfaction within the North American tours and activities industry. The Arival TourReview Spotlight Awards celebrate the tour operators who are shaping the future of unforgettable experiences. These North American finalists were chosen through a data-driven, independent and impartial analysis of customer reviews across multiple major review sites, online travel agencies (OTAs) and millions of customer reviews, powered by TourReview’s review management platform: Review Master. TourReview’s AI and BI integrated platform gathers millions of customer reviews from Expedia, GetYourGuide, Google, Klook, Tiqets, Viator and Tripadvisor (excluding reviews duplicated on Viator). "The Arival TourReview Spotlight Awards stand apart," said Douglas Quinby, co-founder and CEO of Arival. "These awards are driven by data – unbiased analysis of millions of guest reviews. These 150 nominees represent outstanding operators of tours, activities, attractions and experiences as determined by the judges that matter most – travelers.” "The Arival TourReview Spotlight Awards are a fantastic opportunity to recognize the incredible impact tour operators have on travelers' experiences," echoed Juana Muro, COO of TourReview. "By leveraging data-driven insights and reviews, we're able to shine a light on the companies going above and beyond to create high quality experiences. We're excited to celebrate their achievements at the upcoming ceremony in San Diego." 10 finalists were identified for each category and company size, which is established according to the volume of annual reviews on online travel agencies (small, medium and large). The tour operators are sorted into 5 different categories that are awarded based on their online reviews from June 2023 to May 2024. Sightseeing Tours Culinary Experiences Adventure Tours & Activities Ticketed Visitor Attractions Day Tours & Excursions In addition to the Arival TourReview Spotlight Awards recognizing data-driven excellence, Arival has a second set of awards, the Arival Spotlight Awards, which encompass a range of categories designed to celebrate industry trailblazers and visionaries. Applications are open until 31 July. Finalists will be chosen by a panel of judges and the winners will be announced at Arival 360 | San Diego in October. The categories for the Arival Spotlight Awards are: Tour Innovator Award:Recognizes excellence in tour design and delivery. Tech Trailblazer Award:Honors companies using technology to enhance the customer experience. Attraction Innovator Award:Celebrates innovation in the visitor attraction space. Inclusive Operator Award:Recognizes companies creating tours and activities that are accessible to all. Social Purpose / Community Engagement Award:Honors companies positively impacting their communities. A final category, the Industry Innovator Award, recognises non-operator companies integral to the industry's advancement. Finalists for this special category will present their innovations at Arival 360 | San Diego during the Arival Experiences Innovation Showcase, with the winner chosen by the audience. This year’s Arival 360 event takes place at the Town and Country Resort in Mission Valley, San Diego, from September 30 – October 3. Delegates can register now to join industry leaders and celebrate the future of unforgettable experiences.

TourReview transforms tours and activities customer feedback management with launch of Review Collector

T TourReview, the AI-driven travel review platform for the tours and activities sector, proudly announces the launch of its latest innovation, the Review Collector. This powerful new tool is set to revolutionise how tour operators collect, manage, and analyse customer feedback, solidifying TourReview's commitment to making the customer’s voice the most important KPI. TourReview has developed the Review Collector to further address the evolving needs of the travel industry, and include some key new features: Customisable Surveys: Operators can personalise their surveys extensively. Choose from various question types such as binary scale, rating scale, Likert scale, and open-ended questions. Visual elements like emojis and stars can be added to enhance engagement and clarity. Flexible Distribution: Surveys can be sent through multiple channels, including SMS, WhatsApp, and email, ensuring maximum reach and convenience for customers. Real-Time Visual Statistics: The Review Collector’s dashboard provides real-time visual statistics of active survey results, enabling operators to stay updated on customer satisfaction and experience quality. Seamless Integration with Review Master: Operators using the Review Master can access and manage all collected reviews and those published on various OTAs from a single interface. A widget can display general scores and individual tour ratings on the operator’s website, enhancing online reputation and encouraging prospective visitors to book. Choosing the right surveys and question types is crucial for tour operators to collect actionable data. TourReview supports tour operators by allowing extensive customisation of surveys to suit their specific needs, ensuring the collection of meaningful and useful data. By providing diverse question formats, including binary, rating, Likert scales, and open-ended questions with visual elements, the Review Collector ensures operators gather insights that are both relevant and comprehensive. Juana Muro, Chief Operating Officer (COO) at TourReview, said: “During our journey, we discovered a pressing need for tour operators to receive their own reviews directly from customers post-tour or activity. Since our inception, we have empowered tour operators with our Review Master, an AI and BI integrated software that simplifies the management of online reviews. The Review Master has enabled operators to respond to reviews from a single dashboard while analysing feedback using NPS, ratings, sentiment, keywords, and more. “Building on this success today, we are excited to introduce the Review Collector, a tool that seamlessly integrates with the Review Master. This innovative solution allows tour operators to gather new online reviews through various booking systems or directly via CSV files. Additionally, the Review Collector offers the flexibility to fully customise survey questions and distribute them via SMS, WhatsApp, or email.”

TourReview ranks Germany as the number 10 top European destination

Ahead of Arival and ITB Berlin next week, TourReview – the technology-driven travel review platform for the tours and activities sector – unveils Germany as the number ten ranked destination in Europe based on traveller reviews and also reveals the top five cities with the highest travel quality attractions and activities in Germany. Following an analysis by TourReview, Germany stands as the 10th best country in Europe based on online reviews sourced from platforms such as TripAdvisor and Expedia. In 2023, Germany garnered over 118,000 reviews, achieving a remarkable 4.7 rating out of 5. Additionally TourReview used its data to find out the top five German cities, according to traveller evaluations on a scale of 1 to 5: Berlin: The capital city offers a diverse array of attractions, from architectural wonders like the Reichstag Building to poignant landmarks such as the Holocaust Memorial. Berlin concluded 2023 with 62,724 online reviews and a commendable score of 4.6. Munich: Known as the capital of the Bayern region and host to Oktoberfest, Munich boasts captivating landmarks like the University of Munich and Marienplatz square. With 47,192 online reviews, Munich secured a score of 4.6. Cologne: Positioned on the Rhein river, Cologne is home to the iconic Cologne Cathedral and the Ludwig Museum. With 5,882 online reviews, it achieved an impressive score of 4.9. Nuremberg: This southern gem features mediaeval architecture, including the Kaiserburg Castle, and the Hauptmarkt with the Schöner Brunnen fountain. Nuremberg gathered 1,471 online reviews, securing a score of 4.6. Frankfurt: Situated on the Main River, Frankfurt blends historical significance with modernity, housing attractions like the House of Goethe and the Central European Bank. With 1,319 online reviews, Frankfurt achieved a score of 4.6. TourReview is set to be a prominent participant at two prestigious events in Berlin over the coming days: the Arival 360 Conference and then ITB Berlin. The former will be hosted at the Estrel Berlin, one of the largest convention hotels in Berlin, from March 2–4. The latter, the world's largest tourism tradeshow, will be held at Messe Berlin from March 4–7. Jose Arozarena, CEO at TourReview, commented: “Real-time feedback on what travellers value is essential for providers of tours and activities to adapt their products, build their teams, adjust pricing, and more. The insights derived from this snapshot of Germany tell us much about what travellers visiting the country really want. Providers across the country should be thinking about what these leading experiences are doing that they can learn from and borrow from. As part of our commitment to enhancing the tours and activities sector, TourReview will be actively engaging with industry leaders, sharing our insights at Arival and ITB Berlin. We are excited to unveil not only the best-rated destinations but also discuss how our platform is poised to contribute to the evolution of the industry." TourReview – Unveiling Travel Insights: This data has been curated using TourReview's advanced software, employing unbiased Artificial Intelligence (AI) and Business Intelligence (BI) integrated technologies. TourReview specialises in centralising online reviews, providing comprehensive analysis for tour operators, including sentiment analysis, time analysis, and tour analysis. The platform also offers scheduled reports to enhance the quality of customer experiences and foster a positive online reputation.

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August ’17 – TripAdvisor to Speak at Skal Bangkok Lunch

BANGKOK: The Skal Club of Bangkok guest speaker at this month’s lunch is Amolakh Calais, Regional Director of Hotel Solutions,

TDM Travel Trade Excellence Awards Indonesia 2025

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TDM Travel Trade Excellence Awards Hong Kong 2024

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Vietnam Tourism Open 2024

The Vietnam Tourism Open 2024, hosted by GolfLux, is set to be a remarkable event in the world of amateur golf, taking place from March 17 to 21, 2024, in Hanoi, Vietnam. This tournament, organized in collaboration with the Vietnam National Administration of Tourism, aims to showcase Vietnam's rich cultural heritage and stunning landscapes, alongside promoting its burgeoning tourism industry.

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