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Nobu Hospitality announces Nobu Hotel, Restaurant, and Residences in Oman
Location of Nobu Hotel, Restaurant, and Residences Muscat on Yiti Beach Nobu Hospitality, announces the launch of Nobu Hotel, Restaurant, and Residences Muscat, the latest addition to its growing portfolio of luxury mixed-use developments in the Middle East. This new project reflects the brand's continued evolution, combining hospitality, upscale residential living, and lifestyle amenities in one distinctive destination. Evgeniy Yakubovskii, CEO of Enevoria Development, said: "We are absolutely delighted to continue our partnership with Nobu, resulting in a new landmark and visionary project in Muscat, Oman. Every Enevoria Development project is brought to life in collaboration with global stars in architecture, design, and hospitality. They are all united by a shared philosophy and purpose: to create an impeccable lifestyle for future residents. We are confident that Nobu Hotel, Restaurant, and Residences Muscat will be a tremendous success and a shining example of hospitality and luxury living in the Middle East." Trevor Horwell, CEO of Nobu Hospitality, commented: "We are incredibly proud to continue our partnership with Enevoria Development, alongside OMRAN Group, on this second landmark mixed-use project. Oman is truly a special destination, offering an extraordinary blend of natural beauty, warm hospitality, and cultural depth. We are excited to expand our global footprint and strengthen our leadership in mixed-use developments, as we embrace a new era in luxury real estate." Set along the pristine shores of Yiti Beach, just 28 km from Muscat city center, the new development will span over 60,000 square meters, featuring an 80-room Nobu Hotel, a signature Nobu Restaurant, full-service spa and fitness facilities, swimming pools, and a Nobu-style beach club. Complementing the resort offering will be a limited collection of branded Nobu Residences, creating an elevated beachside community that blends the elegance of Nobu living with exclusive resident benefits and unparalleled coastal views. Oman, known for its breathtaking natural landscapes, dramatic coastline, and rich cultural heritage, offers a unique setting for the Nobu experience. From the soaring Al Hajar mountains to the crystal-clear waters of the Sea of Oman and open embrace of the Indian Ocean, the country presents a rich tapestry of history, tradition, and modern luxury – making it an ideal location for the brand's continued growth in the region. Nobu Hospitality's mixed-use developments continue to gain momentum across the Middle East, with projects underway in the UAE, Egypt, and Saudi Arabia. Since the opening of the first Nobu Hotel in Las Vegas in 2013, Nobu Hospitality has grown to encompass 46 hotels and 20 branded residences, both open and in development worldwide.
Nobu Hospitality launches its first venture in the Netherlands
Nobu Hospitality, the global luxury lifestyle and iconic hotel, dining, and residence brand, is making its debut in the Netherlands with the Nobu Restaurant Amsterdam and the Nobu Residences Park Meadows Amsterdam. Developed in partnership with Dutch real estate firm Breevast, this exclusive project will bring Nobu’s signature style to the heart of Amsterdam’s most coveted neighbourhood, Oud-Zuid. The Nobu Residences Park Meadows Amsterdam will feature branded residences, combining the prestige of ownership with elevated services of a luxury hospitality experience. Offering both private residences for purchase and serviced luxury residences available for extended stays, this exceptional development caters to those seeking a seamless blend of residential comfort with Nobu’s renowned hospitality. Stepping into the spotlight as only a legendary culinary brand can, the Nobu Restaurant Amsterdam will set a new standard for destination dining at the Nobu Residences, with the serene Beatrixpark as its backdrop. The Nobu restaurant and lounge bar will serve as a vibrant gathering place, welcoming both the local community and international travellers to experience its signature blend of innovation and tradition. Just moments from the world-famous museums, luxury boutiques and the financial Zuidas district, residents will enjoy a refined living experience designed with Nobu’s signature Japanese minimalism. Residents will have exclusive access to a Nobu restaurant, in-residence dining, state-of-the-art wellness centre, and a dedicated experience team for unparalleled access to the city. By choosing Amsterdam—and the elegant, tree-lined streets of Oud-Zuid and dynamic financial centre of the Zuidas —for its first location in the Netherlands, Nobu Hospitality continues its tradition of blending contemporary luxury with local authenticity, offering an elevated lifestyle in one of Europe’s most sought-after destinations. "We are honored that a prestigious global brand like Nobu will partner with Breevast," says Henk Brouwer, CEO of Breevast. "Nobu Residences is not only a tremendous asset for Amsterdam, but it will also be the first branded residence in the Netherlands. Nobu’s choice for our location at the edge of the Beatrixpark in Amsterdam-Zuid confirms that our plans and designs for this project are of absolute quality." “Amsterdam is a dynamic European location for Nobu, with its vibrant culinary scene, cultural landscape and understated approach to luxury” said Trevor Horwell, CEO of Nobu Hospitality. “We are delighted to be partnering with Breevast to bring Nobu Restaurant and Residences Park Meadows Amsterdam to life, marking our first Nobu project in the Netherlands.” “RCP Finance was thrilled to collaborate with Breevast in securing Nobu Hospitality as their brand partner; this project is set to be a tremendous success in Amsterdam,” said Christopher Khoi, Managing Director of RCP Finance
One Rep Global partners with Nobu Hotel London Portman Square
One Rep Global announces its latest partnership with Nobu Hotel London Portman Square. This collaboration marks a significant step in strengthening the hotel's presence in the Indian market, catering to the growing number of discerning travelers choosing London as a preferred destination. Situated in the heart of Marylebone on the prestigious Portman Square, Nobu Hotel London Portman Square seamlessly blends modern luxury with timeless elegance. A perfect reflection of the Nobu brand's philosophy of understated sophistication, the hotel offers an extraordinary experience for guests seeking an unforgettable stay in the capital. This 243-room property is designed to cater to the highest standards of comfort and style, featuring meticulously curated interiors that exude contemporary Japanese aesthetics paired with London’s cosmopolitan charm. Each room and suite is a tranquil retreat, with the highlight being the exclusive Nobu Penthouse, which boasts unparalleled 360-degree views of London’s skyline, making it a true sanctuary in the city. At the heart of the hotel lies the signature Nobu Restaurant & Bar, renowned for its world-class dining experience. Guests can indulge in Nobu’s globally celebrated Japanese-Peruvian cuisine, with signature dishes like Black Cod Miso and a diverse menu that caters exceptionally well to pescatarian and vegetarian diners. The hotel also offers an elegant outdoor terrace for al fresco dining, providing the perfect setting to bask in the vibrant energy of Marylebone. Beyond dining, the hotel features Nobu Wellness and Nobu Pilates, offering bespoke fitness programs, rejuvenating treatments, and a state-of-the-art fitness area designed by TechnoGym. In-room treatments are also available, ensuring a holistic well-being experience for high-end travelers. Perfectly positioned in one of London’s most desirable neighborhoods, guests can explore the charming boutiques, galleries, and cafés of Marylebone Village, or visit nearby landmarks like Hyde Park, Oxford Street, and the West End. An exclusive experience awaits those who request the key to Portman Square, allowing them private access to one of London’s hidden garden squares. Hemant Mediratta, Founder & CEO of One Rep Global, commented on the partnership, stating: “Over the past year, London has welcomed more than 1,500 Indian travelers every single day—highlighting the city's undeniable appeal among Indian globetrotters. With this number set to grow even further in 2025, London continues to be a preferred destination for Indian travelers, whether for leisure, business, or luxury shopping experiences. Nobu Hotel London Portman Square is a seamless blend of Japanese elegance and London’s cosmopolitan charm, offering an immersive luxury experience. Beyond its globally acclaimed Nobu Restaurant, the hotel sets itself apart with four distinct dining destinations, a world-class wellness offering—including the first-ever Nobu Pilates studio—and a prime location in Marylebone that provides effortless access to both iconic landmarks and the city's hidden gems. At One Rep Global, we are committed to leveraging our expertise and market insights to ensure that Nobu Hotel London Portman Square becomes the preferred London address for the discerning Indian traveler.” Grant Campbell, General Manager of Nobu Hotel London Portman Square, shared his enthusiasm: “We are thrilled to collaborate with the team at OneRep Global to introduce Nobu Hotel London Portman Square to the Indian market. We have closely followed the dynamic growth in this market and believe our hotel is an ideal destination for discerning travellers visiting London. Situated in a charming local neighbourhood at the heart of the city, our location offers easy access to iconic landmarks, the tranquil beauty of Hyde Park, and our private garden square. Guests can immerse themselves in a blend of independent shops, traditional luxury boutiques, and the best of British culture, all within walking distance. Nobu Restaurant, renowned worldwide, has long been a favourite of the Indian community, celebrated for its vibrant flavours, diverse menu, and an exceptional selection of pescatarian and vegetarian dishes.” With this partnership, One Rep Global will implement a targeted sales and marketing strategy to amplify awareness and drive bookings from the Indian market to Nobu Hotel London Portman Square. Through a combination of strategic brand positioning, influencer collaborations, and trade partnerships, One Rep Global aims to ensure that the hotel is the preferred choice for Indian travelers seeking an exclusive and immersive London experience.
Nobu Hospitality announces upcoming openings for 2025
Nobu Hospitality announced several key hotel openings throughout 2025 in various locations across the globe. Part of the company’s global expansion initiative, these openings range from the highly-anticipated Nobu Hotel Toronto, perched above the historic Pilkington Glass Factory; to the brand’s first foray into Italy, with Nobu Hotel Roma, set on the iconic Via Veneto. Other locations include Al Khobar and New Orleans, which join the 41 Nobu hotels open and in development globally. In the heart of the Eternal City Set in the historic heart of Rome on the iconic Via Veneto, Nobu Hotel Roma merges the grandeur of two 19th-century buildings with Nobu’s signature Japanese minimalism, offering an unparalleled Italian experience. Just moments from Villa Borghese, Trevi Fountain, and Piazza di Spagna, this refined hotel houses 122 elegantly designed guest rooms and suites, including the expansive 500 sqm Nobu Suite. Set to open in summer 2025, the hotel features a vibrant rooftop terrace, with views over the iconic city skyline, versatile meeting spaces, a full-service spa, and a world-class fitness centre. The exclusive Nobu restaurant, providing 24-hour in-room dining, and a private club lounge with curated music experiences, makes Nobu Hotel Roma the epitome of luxury living and vibrant culture in the Eternal City. A star rises in the north Following the headline-hitting success of its restaurant opening in 2024 and its luxury residences selling-out in record time, Nobu’s Toronto property will welcome the opening of its hotel rooms and suites in summer this year. Marking Nobu Hospitality’s Canadian debut, Nobu Hotel Toronto occupies 45-stories in the heart of Toronto’s Entertainment District and is situated above the historic Pilkington Glass Factory with views of Lake Ontario. Housing 36 guest rooms and suites, the hotel offers a bi-level Nobu restaurant with bar & lounge, private dining rooms, sushi bar and outdoor terrace. Into the Arabian Gulf The Nobu Hotel, Restaurant, and Residences Al Khobar will soon grace the city’s waterfront, offering breathtaking views of the Arabian Gulf. This destination will feature 120 rooms and suites and, at the heart of the property, the renowned Nobu Restaurant will welcome guests on the lobby level to experience its world-class culinary experiences. Guests can unwind in the serene swimming pools, rejuvenate at the wellness centre, or utilise the state-of-the-art meeting and event spaces. A jewel in New Orleans Now open, Nobu Hotel Caesars New Orleans is the brand’s third in a successful ongoing partnership with Caesars Entertainment. Located within the newly reimagined Caesars Tower, Nobu Hotel Caesars New Orleans occupies two floors and features 54 exquisitely designed guest rooms and suites. Located on Canal Street, the hotel offers guests unparalleled access to New Orleans’ iconic French Quarter as well as spectacular riverfront views. Beyond its location, Nobu Hotel Caesars New Orleans reflects the city’s dynamic spirit, combining Nobu’s signature style with the soulful heritage of the Crescent City.
Nobu Hotel Caesars New Orleans opens with 54 keys
Nobu Hotel Caesars New Orleans, the third in partnership with Caesars Entertainment opens. The hotel brings the world-renowned Nobu experience to the vibrant cultural hub of New Orleans from the rapidly expanding luxury lifestyle brand. Located within the newly reimagined Caesars Tower, Nobu Hotel Caesars New Orleans occupies two floors and features 54 exquisitely designed guest rooms and suites. Created by Rockwell Group, the hotel seamlessly blends contemporary luxury with understated Japanese elegance, offering a serene retreat amidst the energy of the city. Situated on Canal Street, the hotel offers guests unparalleled access to New Orleans’ iconic French Quarter as well as spectacular riverfront views. Beyond its prime location, Nobu Hotel Caesars New Orleans reflects the city’s dynamic spirit, combining Nobu’s signature style with the soulful heritage of the Crescent City. Guests can also enjoy the distinctive flavors of Nobu New Orleans, the celebrated restaurant that opened earlier this year. The restaurant offers Japanese culinary artistry with local ingredients and a New Orleans twist. Opening in time for the excitement of New Year’s Eve and the Allstate Sugar Bowl, Nobu Hotel Caesars New Orleans positions itself as the ultimate destination for visitors seeking exceptional luxury, culinary excellence and a front-row seat to the city’s most iconic celebrations.
Nobu Hospitality breaks ground for The Plaza Athénée Nobu Hotel and Spa Bangkok
Nobu Hospitality and Thai integrated lifestyle real-estate group Asset World Corporation (AWC) officially broke ground for the The Plaza Athénée Nobu Hotel and Spa Bangkok at the East Asiatic Heritage Site. This iconic development is located within the historic East Asiatic Company (EAC) building, located on the banks of the Chao Phraya River in Bangkok. The building, dating back to 1884, was founded by Danish mariner and entrepreneur Captain Hans Niels Andersen. The Plaza Athénée Nobu Hotel and Spa Bangkok will be twinned with the Plaza Athénée Nobu Hotel & Spa New York, which is currently undergoing renovations to its 145 rooms. Located on 64th Street and Park Avenue in the Upper East Side, New York, this area is renowned for its proximity to Central Park, museums, consulates, and luxury shopping. AWC president and CEO Wallapa Traisorat said of this new development: “The groundbreaking ceremony for The Plaza Athénée Nobu Hotel and Spa Bangkok at the historic East Asiatic Company building also marks a momentous occasion in our shared journey to create iconic properties that redefine luxury living and enhance Bangkok’s reputation as a premier global destination.” A gracious opening Aside from the groundbreaking event, Nobu Hospitality also held a special sake ceremony celebrating the recent opening of Nobu Bangkok at The Empire in the midst of Bangkok’s bustling central business district. Conceptualised by the world-renowned Rockwell Group, the restaurant’s design incorporates intricate carvings and golden hues inspired by Thai temples, juxtaposed with the minimalist elegance of Japanese design, creating a truly unique culinary setting. Traisorat said: “The celebration of the grand opening of Nobu Bangkok at ‘EA’ Rooftop at The Empire, the new landmark destination of Thailand, brings great happiness to both Thai and international guests to enjoy contemporary Japanese cuisine crafted by legendary chef Nobu Matsuhisa in a spectacular three-story venue, including the rooftop level with breathtaking views of Bangkok. It reinforces our commitment to making Bangkok a sustainable global destination for world-class food, beverage, and lifestyle experiences.
Nobu Hospitality achieves milestone: Unveiling the 40th Hotel, Nobu’s second hotel in Vietnam set to open in Ho Chi Minh
In an ongoing collaboration with Viet Capital Real Estate (VCRE) and Nobu Hospitality, the leading luxury lifestyle and iconic hotel, dining, and residence brand, announces the upcoming Nobu Hotel and Restaurant Ho Chi Minh. This marks the brand’s 40th hotel and second opening in Vietnam, following the announcement of Nobu Hotel, Restaurant, and Residences Danang - the first Nobu residential project in Southeast Asia. Positioned in the heart of Ho Chi Minh’s historic District 1, Nobu Ho Chi Minh Hotel and Restaurant connects directly to prominent landmarks, shopping, dining and entertainment complexes of the city. The impressive 40-story mixed-use complex, currently under construction, will encompass Class A office space and the Nobu Hotel and Restaurant. The hotel, situated on the upper floors, will feature 135 well-appointed guest rooms and suites, a rooftop swimming pool, a state-of-the-art fitness facility, and the renowned Nobu restaurant on the 7th floor. Set to open its doors in 2026, the tower will provide breathtaking views of the city and the Saigon River. Additionally, VCRE is also making significant progress on the Nobu Hotel, Restaurant, and Residences project in Danang. Trevor Horwell, CEO of Nobu Hospitality states, “We are thrilled to announce our second property in Vietnam and are eager to deepen our partnership with VCRE as we introduce Nobu Hotel and restaurant Ho Chi Minh, alongside our previously announced Nobu Hotel and Residences Danang – our inaugural residences in Asia. We are celebrating our 40th hotel, and we extend our heartfelt gratitude for the unwavering support and trust of our teams and partners. Together, we've achieved this remarkable milestone.” Vo Thanh Lam, Chief Executive Officer of Viet Capital Real Estate, adds, “Nobu Hotel and Restaurant Ho Chi Minh once again marks the sustainable cooperation between VCRE and Nobu Hospitality after announcing the Nobu Danang project in 2023. Nobu Hospitality has become a global lifestyle icon, bringing unique architecture and innovative cuisine when Nobu appears in any city around the world. Coming to Ho Chi Minh - an economic and dynamic city with enormous potential - VCRE believes that Nobu Hotel and Restaurant Ho Chi Minh is the perfect destination, offering elite-level hotel and culinary experiences.” The Nobu group has experienced tremendous growth since its inception in 1994, expanding to a portfolio that includes 40 hotels, 76 restaurants, and 12 residences.
Silversea has appointed Takanobu Kobayakawa as the new Director of Sales for Japan, Korea
Silversea™ has announced the appointment of Takanobu Kobayakawa as the new Director of Sales for Japan, Korea, and Southeast Asia, effective from December 2023 and reporting to Adam Radwanski, Silversea’s Managing Director for the Asia Pacific region. Kobayakawa’s appointment bolsters the Brand’s sustainable growth in the fast-growing Asian market, leveraging Kobayakawa’s extensive expertise in the cruise industry. In his new position, Kobayakawa will spearhead strategic sales initiatives and cultivate trade partnerships across markets within his portfolio. "Joining Silversea is a thrilling new chapter in my career. I am looking forward to driving growth and enhancing our market presence in Asia," said Kobayakawa. Prior to joining Silversea, Kobayakawa played pivotal roles in shaping sales strategies and enhancing market presence for notable cruise lines. His expertise in aligning business operations with market demands has been instrumental in driving significant growth and customer satisfaction. Adam Radwanski, Managing Director of Asia Pacific at Silversea, welcomed Kobayakawa’s appointment: "Kobayakawa’s appointment marks an important milestone in our strategy to expand and strengthen our presence in Asia. I am confident Kobayakawa and his team will take Silversea to new heights as Japan, Korea, and Southeast Asian countries grow their appetite for ultra-luxury cruising." Silversea, the leading ultra-luxury travel brand, is renowned for its exquisite fleet, unparalleled service, and diverse global itineraries. This appointment underscores Silversea’s commitment to delivering outstanding travel experiences to its guests and strengthening its market position throughout Asia.
Nobu Hospitality expands “NB” Chain Code
As Nobu Hospitality continues to expand globally, with 38 hotels open and in development worldwide, the luxury lifestyle brand is further strengthening its relationship with the trade through transitioning hotels onto its Master Chain Code “NB”. From this month, Nobu Hotel Miami Beach will operate under the Nobu Hotels’ Master Chain Code, ending its long-term affiliation with Leading Hotels of the World. Since its opening in 2016, the beachfront hotel continues to provide guests with a truly memorable experience through heartfelt service and world-class cuisine. The property is continually ranked amongst the city’s best hotels and was most recently recognised in the Travel + Leisure World’s Best Awards 2023. Rachael Palumbo, the group’s VP of Global Hotel Brand Marketing, said: ‘Nobu Hotels has experienced exponential growth in recent years, continually adding hotels to our master chain code, ‘NB’. Given the rising trend in both business and leisure travel, it is the perfect moment to enhance our presence and visibility on the GDS.’ With the addition of Miami Beach, 10 of the brand’s hotels are now operating under the chain code including Atlanta, Barcelona, London Portman Square, London Shoreditch, Miami, Palo Alto, Santorini, Warsaw and the recently opened Sevilla and San Sebastian. Looking ahead at the group’s continued global expansion, with hotels set to open in Atlantic City, Toronto, Lisbon, Madrid, and Rome, an increasing number of properties are expected to join the code, increasing Nobu Hotel’s presence both on GDS and within the travel trade.
Nobu Hotels celebrates a decade of game-changing hospitality
2023 marks 10 years since Nobu Hotel Caesars Palace Las Vegas opened its doors, and a decade of Nobu Hotels’ instinctive design, innate passion for service and world-class cuisine. To mark the milestone, shareholders Nobu Matsuhisa and Meir Teper returned to Nobu Hotel Caesars Palace for an evening of celebrations with 300 VIP guests for a chance to reflect on 10 years of game-changing hospitality and look ahead at what is to come. Nobu Matsuhisa, Robert De Niro, and Meir Teper comment: “We’re excited to be celebrating this special anniversary for Nobu Hotels and all that we’ve achieved over the last decade. What started as a single hotel in Las Vegas has grown into a portfolio of nearly 40 properties, and that is all thanks to our Nobu family: the incredible team behind Nobu Hospitality.” The evening of celebrations at Nobu Hotel Caesars Palace began with an exclusive reception-style event in Nobu Restaurant & Lounge, where VIP casino and retail guests enjoyed special dishes inspired by 10 different Nobu Hotel and Restaurant locations across North America. The festivities continued with an intimate after-party in the 10,300-square-foot Nobu Hotel Villa, featuring creative cocktails and desserts and an exclusive performance from ABSINTHE by Spiegelworld. Nobu Hospitality CEO Trevor Horwell, Caesars Entertainment executives and the Nobu shareholders took to the stage and toasted 10 years of stirring the hospitality industry on the villa’s terrace surrounded by unparalleled views of the Las Vegas Strip. Sean McBurney, Regional President of Caesars Entertainment, said: “At Caesars Palace, we take great pride in our history of ‘firsts,’ and we are thrilled to count the first Nobu Hotel in the world among them. Ten years after first opening, Nobu Hotel Caesars Palace remains one of our most sought-after resort experiences. Our incredible partnership here with Nobu Hospitality has paved the way for the addition of Nobu Hotels and Restaurants in other Caesars Rewards destinations, including the upcoming Nobu Hotels in Atlantic City and New Orleans.” A Long-Standing Partnership Both synonymous with guest satisfaction, unforgettable moments and delivering luxury through experiences, the partnership between Caesars Entertainment and Nobu Hotels has set new standards for hospitality since Nobu Hotel Caesars Palace Las Vegas opened in 2013 – and it is a partnership that has continued to evolve. The much-anticipated Nobu Hotel Caesars Atlantic City is set to open in January 2024, with a hotel opening within the newly created Caesars New Orleans soon to follow. Trevor Horwell, CEO of Nobu Hospitality, said: “This anniversary is a testament to the dedication of our team and the loyalty of our guests. We enter all partnerships thinking long term and our collaboration with Caesars is a clear example of this; the trust we’ve built over the last decade has allowed us to embark on further joint ventures, and I’m excited to see what we’ll achieve together over the next 10 years. From hotels to branded residences, we are incredibly proud of what Nobu Hotels has accomplished over the past 10 years, and we will continue to provide exceptional experiences for many years to come.” Looking Ahead to 2024 With the lifestyle draw of luxury developments, a growing number of home buyers are choosing to live in branded communities. Launching in Los Cabos in 2023, the first Nobu residences offer an exclusive, curated lifestyle encapsulating the heartfelt hospitality, innovative design, and fine ingredients synonymous with the global lifestyle group. Nobu Hotel, Restaurant and Residences Toronto will follow in 2024, spanning two 45-story towers in the former Pilkington Glass Factory in the city’s Entertainment District. The project is another ambitious launch for the brand, with 660 residential units and 36 hotel suites, as well as a unique lifestyle space known as Nobu Centre. Expanding the branded residences is a key part of Nobu’s continued global expansion, with projects in development in Al Khobar, Al Marjan Island, Abu Dhabi, Tulum, Orlando, Punta Cana, Egypt and Da Nang, Vietnam. Next year, the brand will also continue to expand its European footprint, making its hotel debut in both Italy and Portugal with openings in Rome and Lisbon, and welcome a sixth Spanish property to the portfolio - Nobu Hotel Madrid.
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