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Malaysia Airlines adds two New Routes to India

Malaysia Airlines has reinforced its long-term commitment to India with new routes, expanded services, and product upgrades, further strengthening its position as one of the country’s fastest-growing international carriers. At the airline’s Gala Dinner in Mumbai, held at the Grand Hyatt, and attended by top trade partners, dignitaries, and aviation leaders, the national carrier of Malaysia celebrated a year of record growth and unveiled bold plans for the future. Among the key announcements was the launch of daily flights to Trivandrum from 1 December 2025, an increase from the current four weekly services, alongside a boost in Ahmedabad frequencies from three to four flights per week from 28 October 2025. The airline also confirmed the upcoming rollout of a fully modernised A330neo fleet on select routes, with the entire Australia and New Zealand network scheduled to operate the aircraft by early 2026, making it the youngest and most modern fleet in the region. This reflects the airline’s ongoing efforts to blend its hallmark Malaysian Hospitality with the tastes and expectations of local markets. India remains one of the Malaysia Airlines’ most important markets, currently served by 77 weekly flights across ten cities, a number soon to increase to 80 weekly flights by the end of the year. Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group, said, “India holds a very special place in our hearts. Our relationship is deeply rooted in history, shared culture and strong people-to-people ties. With the full restoration of our pre-pandemic capacity, we remain focused on enhancing our service offerings through three key pillars - cabin comfort, elevated in-flight dining and the hallmark of our brand - Malaysian Hospitality.” Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, added, “India is central to our network expansion. With the trust and support of our partners, we are building stronger connections and creating new opportunities for the future”. The Malaysian Government’s extension of 30-day visa-free entry for Indian travellers until 31 December 2026 is expected to further boost travel demand. Supporting this, Malaysia Airlines’ Bonus Side Trip programme enables transit passengers to explore Malaysia at minimal cost, offering an added incentive for travellers to experience the country en route to their final destinations. The gala evening also honoured top-performing travel agents and showcased the airline’s expanding “Time For” campaign in India through immersive activations in key cities. With these strategic investments, Malaysia Airlines continues to position Kuala Lumpur as the gateway to Asia and beyond, offering Indian travellers greater connectivity, modern comfort, and an authentic taste of Malaysian Hospitality.

Malaysia Airlines launches campaign ‘Time for Premium Escapades’

Malaysia Airlines continues to redefine premium travel with its exclusive Time for Premium Escapades campaign—an invitation for discerning travellers to embark on unforgettable journeys in Business Class, featuring seamless connectivity, thoughtful comforts, and a curated inflight experience rooted in Malaysian Hospitality. Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group (MAG) said: “As the national carrier with a proud legacy of connecting Malaysia to the world, we remain steadfast in our commitment to delivering a premium travel experience that is distinctly Malaysian. Through ‘Time for Premium Escapades’, we invite travellers to rediscover the comfort, care and excellence that have long made Malaysia Airlines the carrier of choice in Asia Pacific — serving as a bridge that connects communities across the region and beyond.” From 5 to 20 August 2025, enjoy special all-in return Business Class fares starting from INR 47,999 to select destinations across South East Asia, ASEAN, Australia and New Zealand, for travel between 7 August 2025 and 31 May 2026. Enrich members enjoy early access from 5–6 August and an additional 5% savings via the airline’s official website and app. Enrich members can now instantly redeem points online for flights across all 15 oneworld airlines to over 900 global destinations via the Malaysia Airlines website. Not an Enrich member? Sign up for free to unlock exclusive rewards, discounts and more. From the moment the journey begins, Business Class guests enjoy a seamless and refined experience, starting with priority check-in counters and generous baggage allowance of 50kg, along with access to Malaysia Airlines’ Golden Lounge. Whether relaxing or working before departure, guests are treated to gourmet dining, premium beverages and dedicated service in a tranquil lounge setting. Onboard, the premium experience continues with the MH Signature Drink — a zesty fusion of guava, pineapple and sour plum — served as refreshing welcome. Guests are welcomed to indulge in the Chef-on-Call service, available exclusively to Business Suite and Business Class passengers, allowing pre-selection of gourmet Malaysian and international dishes crafted with premium ingredients. The dining experience is further enhanced by the airline’s signature satay skewers, grilled to perfection and served warm with rich peanut sauce — an enduring favourite that embodies Malaysian Hospitality. Guests can also savour the airline’s Best of Asia menu, featuring rotating highlights such as the new July and August menu, Nasi Hujan Panas with Ayam Masak Merah, acar rampai and acar nanas. Business Class cabins offer privacy and comfort, enhanced by amenity kits from Aspinal of London on long-haul flights. The new Airbus A330neo, operating routes including Bali, Sydney, Melbourne, Auckland and the latest Tokyo-Narita, features Collins Aerospace Elevation seats in a 1-2-1 layout with direct aisle access, 17.3-inch 4K screens, Bluetooth pairing, and wireless charging. Complimentary unlimited Wi-Fi with MHconnect is available on the A330neo, A350 and selected A330-200/300 aircraft, while Kids Mode on A330neo screens ensures a family-friendly experience. Whether travelling for business, leisure or a long-awaited reunion, Malaysia Airlines remains committed to delivering an exceptional premium experience. The Time for Premium Escapades campaign reflects the airline’s dedication to positioning itself as the carrier of choice for elevated regional and long-haul travel in Asia Pacific and beyond—where modern innovation meets the enduring warmth of Malaysian Hospitality.

Malaysia Airlines to launch daily flights from KL to Trivandrum from 1 Dec 2025

Following encouraging load factors and sustained demand on its Trivandrum – Kuala Lumpur route, Malaysia Airlines is set to further expand its presence in South India by increasing frequencies to the city. Beginning 12 September 2025, the airline will introduce a fifth weekly service, with daily operations to commence from 1 December 2025. Tickets for the new frequencies will be available with immediate effect. This marks a significant step forward since the route’s launch in November 2023, which initially operated twice weekly before increasing to four times weekly in April 2024. The airline has also partnered with Kerala Tourism under “Look East” initiative, launched in Trivandrum to strengthen travel ties between East Asia and Kerala. The increase in frequency reaffirms Malaysia Airlines’ commitment to the Indian market by offering travellers greater flexibility and convenience, while enhancing connectivity between India and Malaysia. Through its hub in Kuala Lumpur, the airline continues to strengthen its role as the gateway to Asia and beyond. Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group said, “India remains a key focus market for Malaysia Airlines, and this frequency increase reaffirms our dedication to meeting the growing demand for air travel from South India. With daily flights to Trivandrum, we are well-positioned to offer greater flexibility and convenience for both business and leisure travellers, while supporting trade and tourism flows between our two countries.” Malaysia Airlines currently operates 76 weekly flights across ten key cities in India including Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Ahmedabad, Amritsar, and Trivandrum. With the new additions, this number will increase to 77 weekly flights by December 2025. Passengers flying from India to Malaysia can also take advantage of Malaysia Airlines’ Bonus Side Trip (BST) programme, which offers a complimentary side trip to one of seven domestic destinations within Malaysia. This value-added offering allows international travellers to explore more of Malaysia’s unique culture, nature, and heritage—all within a single itinerary.

Malaysia Airlines boosts “Time for Memorable Journeys” Campaign

As part of its ongoing Time for Memorable Journeys campaign, Malaysia Airlines invites holidaymakers to plan ahead and enjoy best fares from 8 to 21 July 2025 for travel until 31 May 2026. Whether it’s basking in Sydney’s sunshine, admiring Japan’s autumn foliage, exploring the beaches of Bali or diving into the cultural gems of Kuala Lumpur, travellers can now book their next escape at great value starting from INR 17,199, while enjoying a host of new experiences thoughtfully designed to make every journey more seamless and rewarding. Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “With each new product enhancement and service improvement, we’re building journeys that are not only memorable but also seamless, and rewarding. Our continuous improvement in on-time performance reflects our commitment to delivering a dependable and enjoyable experience. This is truly the time for Malaysian Hospitality to take centre stage.” For families and leisure travellers, Malaysia Airlines offers a range of thoughtful features to make flying more comfortable and convenient. Young passengers can stay entertained with the Pilot Parker Activity Pack, while all guests can enjoy unlimited in-flight Wi-Fi across the airline’s A350-900, A330neo, Boeing 737-8, and selected A330-300/200 aircraft—ensuring seamless connectivity throughout the journey. Passengers can also pre-order their preferred meals from the airline’s Best of Asia inflight menu from 30 days up to 24 hours before departure, ensuring a satisfying journey. On select services to Melbourne, Auckland and Bali, travellers will enjoy an elevated cabin experience onboard the airline’s new A330neo. In Economy Class, the aircraft features 269 ergonomically designed Recaro R3 seats with comfortable touches such as coat hooks, cup holders, and generous storage space, with 24 seats offering extra legroom. Each seat is equipped with a 13.3-inch 4K entertainment screen, Bluetooth connectivity, dedicated Kids Mode, and parental controls—delivering a more immersive and family-friendly inflight experience. Travellers are encouraged to take advantage of this limited-time promotion, which includes best Economy Class fares and additional benefits such as up to 10% off seat selection and extra baggage allowance on select routes.

Malaysia Airlines upgrades its Time For Memorable Journeys campaign

As part of its ongoing Time for Memorable Journeys campaign, Malaysia Airlines invites holidaymakers to plan ahead and enjoy the best fares till 21st July for travel until 31st May 2026. Whether it’s basking in Sydney’s sunshine, admiring Japan’s autumn foliage, exploring the beaches of Bali or diving into the cultural gems of Kuala Lumpur, travellers can now book their next escape at great value starting from RM119 all-in return for domestic travel and RM559 all-in return for international travel, while enjoying a host of new experiences thoughtfully designed to make every journey more seamless and rewarding. Beyond attractive fares, passengers will enjoy a full suite of end-to-end travel experiences when travelling with Malaysia Airlines. From upgraded in-flight services to enhanced digital features, the airline is committed to delivering Malaysian Hospitality with a contemporary edge, ensuring every step of the journey is both memorable and meaningful. Malaysia Aviation Group’s chief commercial officer of airlines Dersenih Aresandiran said of the enhanced campaign: “With each new product enhancement and service improvement, we’re building journeys that are not only memorable but also more personalised, seamless, and rewarding. Our continuous improvement in on-time performance reflects our commitment to delivering a dependable and enjoyable experience. This is truly the time for Malaysian Hospitality to take centre stage.” For everyone’s enjoyment For families and leisure travellers, Malaysia Airlines offers a range of thoughtful features to make flying more comfortable and convenient. Young passengers can stay entertained with the Pilot Parker Activity Pack, while all guests can enjoy unlimited in-flight Wi-Fi across the airline’s A350-900, A330neo, Boeing 737-8, and select A330-300/200 aircraft, ensuring seamless connectivity throughout the journey. Passengers can also pre-order their preferred meals from the airline’s Best of Asia inflight menu from 30 days up to 24 hours before departure, ensuring a more personalised and satisfying journey. On select services to Melbourne, Auckland and Bali, travellers will enjoy a refreshed cabin experience onboard the airline’s new A330neo. In Economy Class, the aircraft features 269 ergonomically designed Recaro R3 seats with premium touches such as coat hooks, cup holders, and generous stowage space, with 24 seats offering extra legroom. Each seat is equipped with a 13.3-inch 4K entertainment screen, Bluetooth connectivity, dedicated Kids Mode, and parental controls to deliver a more immersive and family-friendly inflight experience. Travellers are encouraged to take advantage of this limited-time promotion, which includes best Economy Class fares and additional benefits such as up to ten percent off seat selection and extra baggage allowance on select routes.

Malaysia Airlines enhances complimentary Bonus Side Trip for international travellers

Malaysia Airlines continues to redefine the travel experience with its innovative Bonus Side Trip (BST) programme, offering international travellers the opportunity to explore Malaysia’s hidden gems at no extra fare. Whether transiting through Kuala Lumpur or planning an extended stay, travellers can explore a second Malaysian destination effortlessly, experiencing more of the country’s cultural richness, natural landscapes, and authentic local hospitality. Available to Malaysia Airlines’ international passengers who travel through Kuala Lumpur, BST offers a domestic return flight to one of seven selected Malaysian destinations at no extra fare*. Travellers can choose to stop over in Langkawi, Penang, Johor Bahru, Kuantan, Alor Star, Kuala Terrengganu and Kota Bharu before continuing to the last leg of their journey. Unlike traditional stopover packages, BST is fully integrated into the ticket fare and booking journey, turning every international journey into a multi-destination Malaysian adventure. Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group said: “As the national carrier, Malaysia Airlines invites global travellers to experience more and uncover the vibrant beauty of Malaysia through a side trip to one of seven handpicked domestic destinations. The Bonus Side Trip reflects our commitment to championing Malaysia as a preferred destination in Asia. It goes beyond connectivity, curating experiences that extend our Malaysian Hospitality into every corner of the country.” The Bonus Side Trip programme is part of Malaysia Airlines’ broader strategy to support Visit Malaysia Year 2026 and stimulate sustainable tourism growth. The initiative is designed to encourage domestic exploration beyond Malaysia’s capital, allowing international travellers to explore secondary destinations that are rich in culture, heritage, and natural beauty. By strengthening the connection between international arrivals and local tourism economies, the programme drives inclusive growth and supports businesses and communities across the country. It also reinforces Malaysia Airlines’ role as the gateway to Asia and beyond, seamlessly bridging international access with local discovery. The Bonus Side Trip also reflects the airline’s unwavering commitment to delivering its signature Malaysian Hospitality at every step of the journey. As Visit Malaysia Year 2026 approaches, this unique offering by Malaysia Airlines invites international travellers to discover more of Malaysia’s charm, seamlessly and meaningfully. Included in the seven BST destinations is the jungle-clad ‘Jewel of Kedah’, Langkawi, an archipelago of 99 islands off the far northwest coast of Peninsular Malaysia, renowned for its spectacular natural landscapes and and boasting Southeast Asia's first UNESCO Global Geopark. From ancient rainforest and mysterious bat-filled caves to idyllic white sandy beaches and the winding, mangrove-fringed waterways of Kilim Karst Geoforest Park, travellers to the region can reconnect with nature and discover the myriad flora and fauna that call this region home. Visitors can also dive in to discover the teeming coral reefs of Pulau Payar Marine Park; cross the ancient rainforest canopy via a 125m Sky Bridge - the world’s longest free span curved bridge; ride the world’s steepest cable car to the 708m summit of Mount Mat Cincang; and hike through the rainforest for a chance to glimpse flying lemurs, dusky leaf langurs and great hornbills. Accommodation ranges from luxury hotels and boutique eco retreats, including The Datai Langkawi, St. Regis Langkawi and Ambong Ambong; to more affordable villa rental and homestay options. In Kuah and Pantai Cenang, travellers can explore the region’s sumptuous cuisine, as well as enjoy duty-free shopping at a range of outlets. With twice-daily flights from London Heathrow to Kuala Lumpur and additional routes to over 50 destinations across over 20 countries, Malaysia Airlines provides an exceptional gateway to Asia and beyond. Onboard, the passenger experience is elevated by the airline’s signature Malaysian Hospitality, which includes a 20kg baggage allowance, on-demand inflight entertainment, complimentary Wi-Fi across all cabins and a wide range of meals inspired by iconic Malaysian flavours. Travellers are encouraged to book with Malaysia Airlines and unlock the added value of exploring a second destination, all in one unforgettable trip.

Malaysia Airlines, MYCEB and LADA Host Global TES 2025 in Langkawi

Malaysia Airlines, in strategic collaboration with the Malaysia Convention and Exhibition Bureau (MYCEB) and the Langkawi Development Authority (LADA), successfully hosted the second edition of its flagship Trade Elevation Summit (TES) from 10 to 12 June 2025. As the largest airline trade event in Malaysia, TES 2025 brought together key industry stakeholders on the stunning island of Langkawi – the jewel of Kedah and a UNESCO Global Geopark. Following the resounding success of the inaugural summit in Kuala Lumpur last year, TES 2025 continued its momentum with over 300 delegates in attendance, including airline representatives, trade partners and key stakeholders from 68 cities across the globe, creating an exceptional platform for collaboration, innovation, and strategic dialogue. Against the breathtaking backdrop of Langkawi, attendees were immersed in curated experiences that celebrated the best of Malaysian culture, tourism offerings, and the national airline’s latest products and services. The summit also serves as a timely and strategic catalyst in the lead-up to Visit Malaysia Year 2026 (VMY2026), reinforcing Malaysia Airlines’ role as a national flagbearer and global connector. Dersenish Aresandiran, Chief Commercial Officerof Airlines of Malaysia Aviation Group, said, “Malaysia is more than a destination—it is a story of rich culture, warm hospitality, and global potential. As the national carrier, Malaysia Airlines carries this story across continents, serving as a bridge between nations and a proud ambassador of everything Malaysia stands for. Langkawi has long been a cornerstone of our network—one of our earliest and most iconic leisure destinations. With 56 weekly flights connecting the island to key cities across Malaysia and beyond, we continue to champion Langkawi’s role as a vital tourism gateway and catalyst for regional growth. Hosting the Trade Elevation Summit here reflects our long-standing commitment to uplifting Malaysia’s key tourism hubs and aligning our efforts with national goals. Through initiatives like the Bonus Side Trip, and ongoing investments in connectivity, product innovation, digital platforms, and customer experience, we are strengthening our foundations and positioning Malaysia Airlines as the top-of-mind carrier in the region. This summit is a strategic milestone in our journey towards Visit Malaysia Year 2026—where we will continue to champion Malaysia as premier global destination.” As an annual flagship initiative by Malaysia Airlines, TES reinforces the airline’s mission to champion Malaysia as a preferred travel destination, drive innovation in aviation, and foster closer cooperation between international stakeholders and local industry players. Delegates engaged in curated business-to-business (B2B) sessions, immersive product showcases, and strategic forums focusing on aviation growth, regional connectivity, and destination marketing. This year’s edition in Langkawi not only reinforced Malaysia’s position as a premier travel destination in Asia but also underscored the airline’s commitment to supporting state-level tourism through strategic alignment with the nation’s tourism goals. The summit also featured product showcases, business-to-business sessions, and forward-looking discussions on aviation growth, connectivity, and destination marketing. It was a testament to the strong alignment between Malaysia’s tourism strategy and the airline’s global network ambitions. With strong support from MYCEB and LADA, TES 2025 underscores a unified national effort to strengthen Malaysia’s tourism and aviation industry —driven by strategic collaboration and shared ambition. With Malaysia Year 2026 on the horizon, the TES 2025 served as a timely and strategic move to energise the tourism ecosystem, build lasting partnerships, and reaffirm Malaysia Airlines’ role as the nation’s proud flagbearer.

Malaysia Airlines Signs Strategic MoUs

Air Promotion Group (APG) – Strengthening Reach and Content Delivery in Offline Markets Malaysia Airlines announces the signing of three strategic Memorandum of Understanding (MoUs) with key global trade partners – APG (Air Promotion Group), StudentUniverse, and ATPI (Advanced Travel Partners International) – as part of its continuous efforts to enhance market reach, deliver greater value to its diverse customer base, and strengthen its global distribution and commercial presence. Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group (MAG), said:"These partnerships reflect Malaysia Airlines’ strategic ambition to deepen our reach across multiple customer segments and geographies. Whether it’s extending our content to offline markets, creating added value for students, or enhancing our marine segment capabilities – we are focused on providing seamless, value-driven experiences for travellers worldwide. We look forward to working closely with our partners to unlock new opportunities and deliver mutual growth.” Malaysia Airlines is poised to strengthen its global distribution strategy through a strategic partnership with APG, the world’s largest and most successful airline representation network. By joining the APG Platform—APG’s NDC (New Distribution Capability) portal—the airline will expand its presence in offline markets and unlock wider access to its complete NDC content. Leveraging APG’s network in over 150 countries, Malaysia Airlines will expand its reach to travel agents globally, driving revenue growth and strengthening its presence in offline markets. The APG Platform also enables cost-effective distribution of enriched content—like dynamic offers and bundled fares—while giving agents access to a wider travel portfolio, including hotels and car rentals. StudentUniverse – Connecting with the Student Traveller Segment Malaysia Airlines and StudentUniverse have significantly strengthened their strategic alliance, expanding its global footprint and officially designating Malaysia Airlines as one of its Global Airline partners. This underscores its commitment to the student travel market by offering exclusive fares, discounts, and value packages. As the world’s leading student travel platform, StudentUniverse will feature Malaysia Airlines as its preferred partner, boosting brand visibility and providing full marketing support. This collaboration combines both brands’ strengths to deliver top-tier, tailored travel options while promoting cultural exchange and accessible travel for the next generation of global explorers. Since its collaboration in 2024, StudentUniverse has significantly contributed to student segment revenue growth, particularly in key markets such as Australia and New Zealand. To date, the platform has generated substantial revenue, with significant contributions from student movements in Australia, the UK, and the US. ATPI – Strengthening the Marine Travel Segment The MoU with ATPI designates them as Malaysia Airlines’ preferred marine travel partner from 1 May 2025 to 30 April 2026. This strategic partnership will focus on jointly promoting Malaysia Airlines’ flights to the marine and energy sectors, leveraging ATPI’s global reach and specialised expertise in the marine travel market. By leveraging ATPI’s industry insights and global footprint, Malaysia Airlines aims to enhance its appeal and accessibility to key marine hubs and routes, positioning itself as a preferred airline for companies and professionals operating in these vital industries. The partnership also reflects Malaysia Airlines’ broader strategy to tap into niche travel markets and drive sustainable growth through targeted commercial collaborations.

Malaysia Airlines signs several agreements to expand global reach

Malaysia Airlines announced the recent signing of three strategic Memoranda of Understanding (MoUs) with key global trade partners. These were the Air Promotion Group (APG), Student Universe, and Advanced Travel Partners International (ATPI), and the agreements are part of the airline’s ongoing efforts to enhance market reach, deliver greater value to its diverse customer base, and strengthen its global distribution and commercial presence. Malaysia Aviation Group (MAG) chief commercial officer Dersenish Aresandiran remarked: "These partnerships reflect Malaysia Airlines’ strategic ambition to deepen our reach across multiple customer segments and geographies. Whether it’s extending our content to offline markets, creating added value for students, or enhancing our marine segment capabilities, we are focused on providing seamless, value-driven experiences for travellers worldwide. We look forward to working closely with our partners to unlock new opportunities and deliver mutual growth.” APG: boosting reach and content delivery in offline markets Malaysia Airlines is poised to strengthen its global distribution strategy through a strategic partnership with APG, the world’s largest and most successful airline representation network. By joining the APG Platform, APG’s NDC (New Distribution Capability) portal, the airline will expand its presence in offline markets and unlock wider access to its complete NDC content. Leveraging APG’s network in over 150 countries, Malaysia Airlines will expand its reach to travel agents globally, driving revenue growth and strengthening its presence in offline markets. The APG Platform also enables cost-effective distribution of enriched content such as dynamic offers and bundled fares whilst giving agents access to a wider travel portfolio, including hotels and car rentals. StudentUniverse: considering the student traveller market Malaysia Airlines and StudentUniverse have significantly strengthened their strategic alliance, expanding its global footprint and officially designating Malaysia Airlines as one of its Global Airline partners. This underscores its commitment to the student travel market by offering exclusive fares, discounts, and value packages. As the world’s leading student travel platform, StudentUniverse will feature Malaysia Airlines as its preferred partner, boosting brand visibility and providing full marketing support. This collaboration combines both brands’ strengths to deliver top-tier, tailored travel options while promoting cultural exchange and accessible travel for the next generation of global explorers. Since its initial collaboration in 2024, StudentUniverse has significantly contributed to student segment revenue growth, particularly in key markets such as Australia and New Zealand. To date, the platform has generated substantial revenue, with significant contributions from student movements in Australia, the UK, and the US. ATPI: a keener focus on the marine travel segment The MoU with ATPI designates them as Malaysia Airlines’ preferred marine travel partner from 1st May 2025 to 30th April 2026. This strategic partnership will focus on jointly promoting Malaysia Airlines’ flights to the marine and energy sectors, leveraging ATPI’s global reach and specialised expertise in the marine travel market. By leveraging ATPI’s industry insights and global footprint, Malaysia Airlines aims to enhance its appeal and accessibility to key marine hubs and routes, positioning itself as a preferred airline for companies and professionals operating in these vital industries. The partnership also reflects Malaysia Airlines’ broader strategy to tap into niche travel markets and drive sustainable growth through targeted commercial collaborations.

Kerala Tourism partners with Malaysia Airlines for ‘Look East’ campaign

In a major push to attract visitors from East Asia, Kerala Tourism has partnered with Malaysia Airlines to roll out the ambitious ‘Look East’ campaign. The initiative was officially launched with a B2B meet and a specially organised familiarisation (FAM) trip involving tour operators and social media influencers from eight countries. Tourism Minister P A Mohamed Riyas inaugurated the event, describing it as a strategic move to boost tourist arrivals from nations such as China, Japan, Malaysia, Australia, Indonesia, New Zealand, Vietnam, and Laos. “This collaboration with Malaysia Airlines marks a significant step forward in realising Kerala Tourism’s global expansion strategy,” said the minister. He emphasised that the partnership opens up new possibilities for reaching emerging markets in the East. Tourism Secretary Biju K said, The ‘Look East’ campaign is designed as a mutually beneficial partnership. This is not just a promotional effort—it’s a collaborative venture involving airlines, the hospitality sector, tour operators, and local service providers.” He added that the campaign’s first phase includes hosting a 75-member delegation comprising influencers and 40 outbound tour operators from the target countries. The visitors will engage with local stakeholders, artisans, and cultural communities to gain a deeper understanding of Kerala’s tourism offerings. Malaysia Airlines’ CCO, Dersenish Aresandiran, noted Thiruvananthapuram’s growing importance as a strategic outbound hub. He announced the airline’s plan to gradually increase flight frequency to the city, aiming for daily services in the near future. “This is more than just launching a route—it’s a long-term commitment to Kerala’s tourism growth. By connecting Kerala with East Asia, Australia, and beyond, we aim to highlight both Malaysian hospitality and Kerala’s unique charm, Dersenish said. He also mentioned that the airline has flown in its top global trade partners to experience Kerala firsthand, reinforcing its commitment to promoting inbound tourism via Kuala Lumpur. Malaysia Airlines continues to upgrade its services with advanced aircraft, diverse in-flight cuisine, seamless connectivity, and free Wi-Fi. The event was attended by key dignitaries, including Thiruvananthapuram Mayor Smt Arya Rajendran, District Panchayat President P Suresh Kumar, Tourism Secretary Biju K, Malaysia Aviation Group’s Chief Commercial Officer Mr Dersenish Aresandiran, and Tourism Director Sikha Surendran. Highlighting the enhanced regional access, Riyas said the initiative would strengthen connectivity with countries like Malaysia, Indonesia, Taiwan, Singapore, Thailand, Japan, Vietnam, Australia, and New Zealand. He called on industry stakeholders to make full use of the opportunity to attract more tourists from these markets. The minister also noted that Kerala’s Legislative Assembly had unanimously supported the initiative, cutting across political lines—a testament to its strategic importance. Tourism Director Sikha Surendran presented an in-depth overview of Kerala Tourism, showcasing its wide range of attractions to the visiting delegation. The ‘Look East’ campaign signals Kerala’s intent to explore new and emerging tourism markets in East Asia, moving beyond its traditional visitor base.

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TDM Travel Trade Excellence Awards Malaysia 2025

Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.

TDM Travel Trade Excellence Awards Malaysia 2024

TDM Travel Trade Excellence Awards Indonesia 2025

TDM Travel Trade Excellence Awards Hong Kong 2026

TDM Travel Trade Excellence Awards Asia 2025

TDM Travel Trade Excellence Awards Thailand 2025

TDM Travel Trade Excellence Awards Middle East 2025

TDM Travel Trade Excellence Awards Hong Kong 2024

5th Civil Aviation South East Asia Summit 2022

The aviation industry in Southeast Asia has recorded significant growth over the past few years. The total seat capacity of Southeast Asia airlines experienced double-digit growth in the four-year period of 2009-2013. It has established itself as one of the world’s fastest growing aviation markets – and has huge potential for more rapid growth. Nearly all of the 10 countries that comprise ASEAN have robust economies and expanding middle classes, resulting in a favorable environment for airlines.

Win 2 nights in a Ocean front Balcony Pool Suite at SALA Samui Chaweng Beach!

SALA Samui Chaweng Beach Resort is Koh Samui’s stunning new 5-star pool suite and villa beach resort and spa. Replete with a white sandy beach, luxury pool villas and all the amenities needed to create a magical getaway drenched in sunshine -- it really is the quintessential Asian paradise.

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