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Hotel101 Madrid is the official hotel partner of the Spanish Grand Prix
Hotel101 Global announced on Friday, 6th June, that Hotel101 Madrid is the official hotel accommodation partner for the Formula 1 Spanish Grand Prix. Taking effect in 2026, the contract with MATCH Hospitality will be in place until 2035. Under this agreement, Hotel101 Madrid with MATCH Hospitality, the official hospitality provider for the Spanish Grand Prix, will deliver world-class accommodation experiences for attendees of the 2026 Formula 1 event and beyond. MATCH Hospitality, renowned for its expertise in managing hospitality programs for global sporting events such as the FIFA World Cups and the Formula 1 British Grand Prix, will work closely with Hotel101 Madrid to ensure seamless integration of premium lodging services with the event’s VIP and hospitality offerings. Hotel101 Global chief executive Hannah Yulo Luccini declared: “We are honoured to partner with MATCH Hospitality to serve as the official hotel accommodation for the Formula 1 Spanish Grand Prix in Madrid, Spain. Hotel101-Madrid's prime location next to the F1 circuit, combined with our globally standardized ‘Happy Room’ concept, positions Hotel101-Madrid as the ideal choice for fans and participants seeking comfort, convenience, and irresistible value. This partnership marks a significant milestone in our mission to establish Hotel101 as a leading global hospitality brand.” This partnership underscores Hotel101 Global’s commitment to expanding its footprint in key international markets, with Madrid serving as its first European property. Likewise, the collaboration with MATCH Hospitality and IFEMA Madrid aligns with the Grand Prix’s vision of delivering a sustainable, accessible, and memorable event, with Hotel101 Madrid playing a central role in enhancing the fan experience. A rising landmark Located on a prime 6,593-square-meter site in Valdebebas, Madrid, Hotel101 Madrid is strategically positioned adjacent to the new Formula 1 Spanish Grand Prix circuit overlooking what is expected to be the iconic Valdebebas Curve. The upcoming hotel will be a mere three-minute walk from Valdebebas Train Station, four minutes from the IFEMA convention complex, five minutes from the Real Madrid Sports Complex, and seven minutes from Madrid-Barajas International Airport. With 680 rooms, Hotel101 Madrid is set to become one of the top five largest hotels in Madrid, offering unparalleled accessibility and convenience for Formula 1 fans, teams, and stakeholders. Hotel101 Madrid will feature modern amenities, including an all- day restaurant, pool, gym, children’s playground, 24/7 reception, business center, function rooms and a proprietary app for seamless guest experiences, from digital check-in to personalized service requests.
Hotel101 tops off its 680-room hotel in Madrid
Hotel101 Global conducted a topping-off ceremony for its 680-room Hotel101-Madrid in Spain on Friday, 11th April. The event was presided over by DoubleDragon Corporation chair and CEO Injap Sia together with Tony Tan Caktiong, founder of Philippine-based global food conglomerate Jollibee Foods. The topping-off occurred just 11 months from the start of construction, and the hotel is slated for completion by December of this year, right on time for the Madrid F1 Grand Prix. One of the biggest in Madrid The 680-room Hotel101-Madrid project is set to become one of the top 5 largest hotels in the Spanish capital. The structure is located in a 6,593 square-meter prime commercial property recently purchased by Hotel101 located along Avenida Fuerzas Armadas and is surrounded by major landmark buildings and is about three minutes away from the Valdebebas Train Station, a four-minute walk to IFEMA convention complex, five minutes away from the Real Madrid Sports Complex, and a quick seven-minute jaunt to the new Madrid Barajas International Airport. The new hotel is part of Hotel101’s long-term vision is to have one million rooms, operating in over 100 countries worldwide. As a first step, the company has identified 25 priority countries for its expansion; namely its base in the Philippines, followed by Japan, Spain, the US, the UK, the UAE, India, China, Thailand, Malaysia, Vietnam, Indonesia, Singapore, Cambodia, Bangladesh, Mexico, South Korea, Australia, Canada, Switzerland, Turkey, Italy, Germany, France, and Saudi Arabia.
Emirates unveils new Real Madrid Livery on its Boeing 777
Emirates, the Official Main Partner of Real Madrid, has unveiled a special livery on one of its Boeing 777 aircraft. The aircraft touched down in Madrid yesterday, flying the club’s first team players on a specially chartered flight to Jeddah ahead of the Spanish Super Cup tournament taking place from 8 to 12 January. Emirates has been a proud partner of Real Madrid since 2011, and became the club’s jersey sponsor in 2013. The airline will remain as the Official Main Sponsor of the Spanish club until 2026 – making it the longest jersey sponsorship in La Liga history. The striking decal features some of the club’s top players, including Kylian Mbappe, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vazquez and Federico Valverde. Over the past decade, Emirates has offered fans a chance to connect with legendary players, enjoy exclusive experiences and ‘fly better’ moments. Taking the partnership to new heights – Real Madrid fans can now catch their favourite team soaring through the skies as the special Boeing 777 is scheduled to serve Athens, Vienna, Miami, Seattle, and Kuwait, amongst other cities. Emirates launched operations to Madrid in 2010 and the airline currently serves the city with a double daily service – utilising a fleet mix of A380 and Boeing 777 aircraft. As part of its multi-billion dollar retrofit programme– Emirates has rolled out 40 fully refurbished aircraft (27 A380s and 13 Boeing 777s) with new interiors including the highly lauded Premium Economy cabin. The airline also recently welcomed its first A350 to its growing fleet, and today serves Edinburgh, Kuwait and Bahrain, with other cities set to receive its latest generation aircraft in the coming days.
Madrid sees a 73% surge in Indian visitors in 2023 vis-à-vis 2022
Madrid, Spain cityscape at Calle de Alcala and Gran Via. The destination welcomed 57,435 visitors from India in 2023, 73% more than in 2022 and almost 20% more than in 2019, the last pre-pandemic year. Madrid is gaining popularity among Indian tourists, boosting figures by 73% in 2023. The figure is also 18% higher than that of the last pre-pandemic metric, that of 2019. In total, 67,435 Indian tourists out of the almost 250,000 who chose the Community of Madrid. Popular tourism products for the Indian market include gastronomy, luxury and shopping, art and culture, and MICE travel. In addition, the latest study by Oxford Economics confirms estimates of a steady rise in spending over the next few years, with growth rates of 13.6% and 12.5% for the years 2024 and 2025 respectively. Indian tourists is also said to spend an average of 2,430 euros per person in Spain, which is 408 euros per day, with an average stay of 6 days. The total expenditure of Indians in Spain was 584.8 million euros in 2023, with an increase of 67% compared to 2022 and 48% compared to 2019. Also, the Community of Madrid reaches its all-time high in visitors, 7.8 million in 2023, 1.7 million more visitors than in the previous year. The forecasts for 2024 are also for growth, between January and June, the region received 4.4 million foreign tourists, representing a 17% growth. The reasons for these increases are said to include the opening of commercial flights from India at the end of March 2022, and the simplification in 2020 of visa application requirements, which reduced the processing period to 4 working days on average.
Radisson Collection to debut with 154 keys in Madrid
Radisson Hotel Group is delighted to welcome the exceptional to Madrid, with the debut of the first Radisson Collection property in Spain’s vibrant capital. This iconic hotel is set to open in 2027, redefining luxury hospitality in Madrid. The hotel will be located on Alcala Street, one of Madrid’s most prominent avenues in the prestigious Canalejas area, surrounded by renowned luxury brands such as Hermès, Louis Vuitton, and Cartier. This heritage-protected classical building will undergo a transformative redevelopment to become a mixed-use masterpiece, combining premium retail spaces on the ground floor with 154 elegant guest rooms and suites spanning across 10 floors and a fantastic rooftop providing breathtaking views over the city. The property’s unique location provides proximity to Madrid’s cultural and historical treasures, including Puerta del Sol, the Cibeles Fountain, National Museum El Prado, Plaza Mayor and El Retiro Park. Benedetto Giustiniani, Head of Southern Europe Region of Generali Real Estate (left) next to Federico J. González, Executive Vice Chairman Radisson Hotel Group (right). Federico J. González, Executive Vice Chairman of Radisson Hotel Group says: “With a spectacular location, the arrival of our lifestyle luxury Radisson Collection brand in Madrid will be a catalyst to accelerate the development of Radisson Hotel Group in Spain, where we currently have 8 hotels in operation and now this landmark project under development, as well as some others that we will announce soon. We are proud to debut this project alongside Generali, a strategic partner of the Group with whom we have already collaborated in Rome and Venice. This will be an iconic hotel in Madrid and a privileged destination for both local and international guests.” Guests will enjoy a selection of high-end amenities, including a signature restaurant and bar on the first level, LYON Bar, a stunning rooftop bar and restaurant on the 13th floor with sweeping city views, a state-of-the-art fitness and wellness center and a spa. The ground floor will include various stores, providing an exclusive shopping experience. This project, developed in collaboration with the prestigious Lamela architecture studio, promises to become a benchmark of luxury and sophistication in the Spanish capital. The design will honor the building’s historical architecture while offering the bespoke, renowned Radisson Collection modern luxury. Travel & Tourism VIPs gathered to celebrate the announcement. From left to right: Héctor Coronel, Director de Turismo de Ayuntamiento de Madrid Mariano de Paco Serrano, Consejero de Cultura, Turismo y Deporte de la Comunidad de Madrid Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate Federico J. González, Executive Vice Chairman / Radisson Hotel Group Zurab Pololiskashvili, Secretary-General of UN Tourism Elie Younes, Executive Vice President & Global Chief Development Officer / Radisson Hotel Group Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate, comments: "The transformation of the iconic Alcalá 21 building into a Radisson Collection hotel represents another important step in our ongoing growth as investors in the European hospitality sector, with an incredible asset that enriches Generali's hotel property portfolio. We are also very pleased to strengthen our cooperation with a top-tier global player like Radisson Hotel Group at the European level, following the successful collaborations on the prestigious Radisson Collection Hotel, Roma Antica in Rome and Radisson Collection Hotel, Palazzo Nani in Venice. We believe this is a great time to continue investing in Madrid, where we manage a high-quality real estate portfolio and, through our projects, contribute to the sustainable urban development of the city." The Radisson Collection hotel in Madrid will be a defining addition to the Radisson Collection portfolio, combining bespoke design, a vibrant location, and unparalleled luxury. Its strategic positioning in the heart of Madrid’s cultural and commercial hub ensures its place as a premier destination for both international travelers and local patrons. Radisson Collection’s portfolio of iconic properties located in unique locations currently consists of nearly 65 hotels in operation and under development. Recent signings include the brand’s entry in Paris (France); the signing of Radisson Collection Residences, Riyadh (Kingdom of Saudi Arabia), the brand’s third hotel in KSA, as well as the signing of Radisson Collection Residence, Amman Abdoun (Jordan). Recent openings include Radisson Collection Hotel, Roma Antica (Italy) and Radisson Collection Hotel & Spa, Riverfront Srinagar, the brand’s first opening in India. Upcoming openings in 2025 include Radisson Collection Hotel, Basilica Budapest (Hungary), Lincoln Casablanca, a Radisson Collection Hotel (Morocco), Radisson Collection National Resort, Brussels (Belgium) and Radisson Collection Lake Como (Italy).
Casa de las Artes opens its doors in the heart of Madrid
The new Casa de las Artes, Member of Meliá Collection has made its debut in Madrid’s literary heart, Barrio de las Letras. A must-visit destination for those seeking a unique and exclusive stay in the city centre, the new hotel holds a deep connection to Madrid's vibrant cultural spirit. Its intriguing name embodies a singular concept: a hotel that pays homage to the seven fine arts from Madrid's literary epicentre. This modern tribute to art is a way to continue time-honoured legacies while reimagining new possibilities, creating a space where the contemporary and timeless can coexist. This opening marks the arrival of The Meliá Collection brand to the Iberian Peninsula, joining other distinctive hotels in Spain, such as Hacienda del Conde in Tenerife, or Ratxó Retreat Hotel and Summum Boutique Hotel in Mallorca. Unique Décor inspired by classic Spanish literature The interior design and décor of Casa de las Artes were masterfully crafted by architect Álvaro Sans and interior designer Adriana Sans from the ASAH studio, in collaboration with Meliá Hotels International. Their work sought inspiration from a singular figure who shaped the aesthetic vision of this hidden gem, nestled in the charming streets of Barrio de las Letras: Miguel de Cervantes. Revered as Spain’s greatest novelist, poet, and playwright, Cervantes remains the neighbourhood’s most illustrious resident and serves as the guiding force behind Casa de las Artes. As a key figure of modern literature, Cervantes’ legacy inspired the mission of Cas de las Artes and no other artist could hold this place of honour like the "prince of wits." Casa de las Artes: An immersive cultural experience Situated between Calle Atocha and Calle Moratín, Casa de las Artes offers a captivating experience for its guests, with a rich program of activities and events designed to immerse travellers within the fine arts. Guests can engage with culture through an array of workshops, temporary exhibitions, film series, and more. Among its cultural spaces, the private cinema room is a standout; Inspired by the classic Hollywood screening rooms of the 1950s, it provides a nostalgic connection with the seventh art, film. Literary lovers can retreat to the library to unwind amidst the bookshelves in a cozy and peaceful atmosphere. The hotel also boasts a number of leisure spaces including a thermal pool and a fitness centre, ensuring both mind and body stay invigorated. Notably, the fitness centre features a unique space with a ballet barre, paying homage to the elegant art of dance. A high-end culinary proposal A key cornerstone of The Meliá Collection, gastronomy plays a leading role in the hotel. MACHÉ, a restaurant whose name draws inspiration from the visual arts, has been selected to enhance this rich cultural journey with exceptional cuisine. Situated in the historic Spanish Railways Association building, the restaurant offers a unique fusion of culinary delights and live entertainment, transforming dinners into unforgettable evenings. Stained-glass windows and lofty ceilings create a breathtaking backdrop for a truly theatrical dining experience. This remarkable opening is poised to become the must-visit destination for culture enthusiasts travelling to Madrid, catering to those seeking inspiring experiences that allow unparalleled immersion into the city's rich historical tapestry.
Rome, Amsterdam, Madrid and Venice to share new tourism models to avoid tourist overcrowding at TIS2024
According to a recent market report, 68% of tourists value sustainability positively and want tools to make decisions about the environmental impact of their trips. This is just one sign that the travel industry is undergoing an unprecedented transformation with a focus on sustainability. This is reflected in hotels, which are integrating “green” technology in their rooms; the commitment to promoting the circular economy in travel; and an increase in travellers’ awareness of the care and respect for the places they visit. TIS - Tourism Innovation Summit 2024 will focus on sustainability as one of its cross-cutting themes. From October 23rd to 25th in Seville, Spain, the international event will analyze the strategies the tourism industry is implementing to move towards a more responsible and ethical tourism that seeks to minimize environmental impact. Among them, the industry is implementing technological solutions to carry out measurements in a transparent and conscious way and thus evaluate initiatives to achieve sustainable tourism. It is also implementing strategies to reduce its carbon footprint and move towards ecotourism. Within this framework, the congress will present innovative models of sustainable tourism that destinations such as Iceland, Benidorm and Nouvelle Aiquitannie are adopting, with renowned experts such as Snorri Valsson, PR & Media at Icelandic Tourist Board; Leire Bilbao, Manager at VisitBenidorm, and Miguel Figueroa, Lead Manager at TUI Care Foundation. Likewise, cities such as Rome, Amsterdam, Madrid and Venice will analyze innovation in new tourism models that avoid overcrowding and generate a sustainable impact in the long term. On the other hand, travellers are increasingly aware of the importance of caring for the planet and the destinations they visit. That is why destinations and tourism businesses are already integrating smart technologies to help them achieve sustainable practices to protect the natural and cultural heritage of the region and disruptive business models to respond to the changing needs of modern travellers. In this context, Alessandra Priante, President of ENIT; Andrew Agius Muscat, CEO at Malta Hotels and Restaurants Association; Carlos Costa, Full Professor at the University of Aveiro; and Antonio Lopez De Avila, Director of Innovation, Education and Investment at UNWTO, will address how Mediterranean destinations are leveraging innovation to ensure long-term sustainable growth and improve their competitiveness. In this scenario, regenerative tourism is one of the most revolutionary and committed initiatives in the industry these days. Regenerative tourism seeks to offer an experience in which the visitor, with his or her good sustainable practices, is involved in improving the destination and the local community. This includes aspects such as regenerative agriculture, community conservation projects and travel practices that contribute to biodiversity conservation, cultural preservation and economic empowerment of destination communities=. Filippos Venetopoulos, Chief Executive Officer at Variety Cruises, will speak about this trend with great opportunities for the future. Another practice that is growing in the sector due to its responsible approach is the circular economy, which demonstrates great capabilities to reduce pollution and carbon footprint, improve resource efficiency and promote environmental conservation. Elena Martin Cuesta, Director of Sustainability at Ilunion Hotels, Sascha Gill, Chief Executive Officer at United Waterways, and Miguel Figueroa, Lead Manager at TUI Care Foundation, will discuss innovative approaches and success stories of adopting the circular economy for tourism. Promoting diversity and inclusion In addition to this respect for the protection of nature and cultural heritage, diversity and inclusion in tourism are gaining traction. The industry is pursuing initiatives that promote the accessibility of tourism destinations, but also reflect the diversity of global travelers. To this end, the industry is advocating for leadership in fostering an inclusive culture that carries throughout the industry's value chain. Magali Bertolucci, Head of Diversity, Inclusion and Wellbeing at MSC Cruises, will present success stories and best practices on the implementation of diversity and inclusion programs that are creating teams that are representative of society, moving away from unrealistic biases, and helping to generate inclusive and welcoming work environments for employees. TIS2024 will once again host A World for Travel TIS will host for the second consecutive year a new edition of A World for Travel (AWFT). In its 5th year, AWFT is a forum that brings together leading companies in the tourism sector to discuss critical issues in sustainable tourism both in the public and private sectors. With this year’s focus on climate change, ESG and sustainable financing, the forum will address how the travel industry is addressing these challenges through collaboration, via energy transitions, engagement with financial services, communities and communication.
Why a Last-Minute Solo Trip from Chicago to Madrid is the Best Decision to Made
Going on a pre-planned trip with your friends and family is a wonderful experience, but sometimes you just need to take a break or vacation by yourself. A solo trip is a wonderful opportunity to better understand yourself and explore the world more fully. The experience of taking a last-minute spontaneous trip without planning is even more thrilling. It's like just going with the flow. Get the best solo flight deal at the last minute and begin your adventurous solo journey now. The Thrill of Spontaneity Nowadays, everything and everyone goes according to plan. Routines and predictability are part of everyone's lives. Here, spontaneity plays a significant role in adding a sense of excitement to one's life. When everything is always planned, it becomes monotonous, but spontaneity provides a refreshing change of pace. A last-minute solo trip injected Your daily routine with spontaneity and excitement: Embracing Unpredictability There are times when unpredictability is more exciting than planning. By doing so, you can discover joy in the unknown. When you break away from rigid plans and routines, you can experience something unique and new. You should go with unpredictability, which may not always be for the better, but at least it allows you to experience something new and unexpected. Breaking Free from Routine It is spontaneity which allows you to escape from the monotony of your daily routine. This opens up a world of possibilities and experiences for you. Your solo trip will be more enjoyable if you embrace the freedom that comes with spontaneity. Exploring Beyond Comfort Zones It is spontaneity that enables you to step outside your familiar environment and challenges you to adjust to new surroundings and unfamiliar people. Furthermore, it broadens your perspective through exposure to diverse experiences. Choose Your Airline for a Chicago-Madrid Getaway A variety of airlines provide flights between Chicago and Madrid, providing travelers with a range of options. These are some of the prominent airlines that serve this route: American Airlines American Airlines offers regular flights from Chicago O'Hare International Airport (ORD) to Madrid-Barajas Adolfo Suárez Airport (MAD). Iberia Airlines The Spanish flag carrier, Iberia Airlines, operates direct flights between Chicago and Madrid, making it an attractive option for travelers. United Airlines As another major U.S. airline, United Airlines operates flights between Chicago O'Hare International Airport and Madrid-Barajas Adolfo Suárez Airport. Delta Air Lines With Delta Air Lines, travelers have the choice of direct flights or connecting flights from Chicago to Madrid. Air Canada As a prominent Canadian airline, Air Canada offers flights connecting Chicago with Madrid that include convenient layovers. Lufthansa Airlines With its global network, Lufthansa, a leading German airline, offers connecting flights from Chicago to Madrid. Finnair There are connecting flights between Chicago and Madrid offered by Finnair, allowing travelers to explore Madrid with a layover in Helsinki. KLM Royal Dutch Airlines The KLM airline operates flights from Chicago to Madrid with layovers in Amsterdam, providing connections through its extensive European network. Navigating Last-Minute Flights from Chicago to Madrid The thrill of traveling on a whim is thrilling in and of itself, and when it comes to booking last-minute flights from Chicago to Madrid, having a strategic approach can make the trip more enjoyable. The following hacks should be used in conjunction with information regarding which airlines serve the route that may fall within your budget even if it is a last-minute air ticket booking: Book Standby Tickets This is a last-minute air ticket booking, so most likely it will cost you more, but you can inquire about standby options with the airline. There may be standby tickets available for last-minute travelers such as yourself. Before you confirm your standby reservation, you should carefully review the airline's policies and procedures. Follow Airlines on Social Media As a veteran solo traveler, you are already aware that airlines often announce flash sales and promotions via social media. It is recommended that you follow the social media accounts of airlines and online travel agencies that you believe would be beneficial to you. Keeping up with airlines on social media allows you to receive real-time updates regarding discounted fares. If you are interested in exclusive offers from airlines, you should contact their accounts. Be Aware of Budget Airlines To make an informed decision about your travel airline, you should look at budget carriers that operate on the Chicago-Madrid route. For spontaneous travel, budget airlines may offer competitive prices. Choosing a budget option should take into account amenities and additional fees. Book Outside Peak Travel Seasons If you are a spontaneous and solo traveler, it is recommended that you consider traveling during the off-peak season, to get more affordable options. If you are considering traveling during the shoulder seasons, you will be able to enjoy good weather and lower prices. You can save the most money by visiting Madrid at the right time of year. Solo Adventures in Madrid You can immerse yourself in the rich culture, history, and vibrant atmosphere of Madrid by embarking on a solo adventure. The following are some solo adventures you can enjoy in Madrid: Prado Museum You will be able to indulge your passion for art at the Prado Museum, which is home to an extensive collection of European masterpieces, such as works by Goya, Velázquez, and El Greco. Retiro Park The Retiro Park, a vast green oasis in the heart of Madrid, is the perfect place for a stroll alone. The beautiful gardens offer the perfect place to relax or rent a rowboat to explore the lake. Flamenco Show Attend a live Flamenco performance to experience its passion. Several venues in Madrid offer authentic Flamenco performances. Thyssen-Bornemisza Museum Take a trip to the Thyssen-Bornemisza Museum, home to an extensive collection of artwork spanning seven centuries and featuring pieces ranging from the Italian Renaissance to contemporary works. End Notes A solo trip from Chicago to Madrid may be a once-in-a-lifetime experience for you as a solo traveler who wishes to explore some new adventures and open up to making connections with unknown people around the world. Through this solo trip, you will gain a greater understanding of your strengths and weaknesses as well as enhance your ability to survive alone in unfamiliar and uncomfortable situations.
Hotel101 Global completes land purchase in Madrid, Spain
DoubleDragon's subsidiary Hotel101 Global has received all the pertinent executed land purchase documents and has made the full complete payment for the purchase of the 6,593 square meters of prime commercial land in Madrid Spain. Following the completion of the land purchase Hotel101 Global has taken full possession of the prime land in Valdebebas Madrid Spain, located in Avenida Fuerzas Armadas, Valdebebas, Madrid which is surrounded by major landmark buildings and is about 3 minutes walk to the Valdebebas Train Station, 4 minutes walk to IFEMA convention complex, 5 minutes walk to Real Madrid Sports Complex, and around 7 minutes to the new Madrid Barajas International Airport. Hotel101-Madrid Spain is expected to be completed in Q4 2025. Robust condotel sales revenue of about €143.3 Million Euros (₱8.8 Billion Pesos) is expected to be generated from the Hotel101-Madrid project. The Golden Visa processing and advisory fee that costs about 6,000 EURO will be Free of Charge for those who will purchase 3 Hotel101 units in Madrid Spain from the start of the unit pre-selling until December 31, 2023 or until the units are fully sold out, whichever comes first.
Forward_MAD the international event on Luxury Tourism, returns to Madrid
From November 28th to November 30th, the Spanish capital will be once again the heart of the high-impact travel sector. The third edition of Forward_MAD will be held at the city's Museum of Contemporary Art and will be supported by the Madrid regional government. International professionals from travel agencies, hotels, investment funds, transportation companies, tours and activities will be among the participants and attendees of the event. At the conference, experts in the luxury industry and associated companies, whether in tourism, lifestyle, or fashion, will analyse the evolution of these sectors, as well as the high-impact tourism and traveller segment, which has evolved from a terrain with defined boundaries and little permeability, to a more volatile and flexible concept, capable of accommodating the needs and priorities of many audiences. Not only has it adapted to new consumer trends, digitisation, and the spirit of the times to appeal to diverse generations, but the traditional notion of "luxury" has expanded to accommodate the new demands of travellers. As in previous editions, the event's programme will combine presentations and round tables, which will address trends, challenges, and opportunities in the high-value tourism segment, with opportunities to increase the participants’ professional network. One of the objectives of Forward_MAD 2023 is to create and expand the luxury tourism ecosystem to promote and consolidate Madrid as a destination in this segment. The region’s crafts and trades will play an important role as they are essential to differentiate Madrid from other destinations. Among the confirmed speakers are: Luis Martín, Head of Tourism at the Community of Madrid Hanna Kleber, president atKleber Group Yuriy Horovyy, Founder & CEO, at Almont Travel(UK). Jules Schroeder, Chief Operations Officer at Insider Expeditions(USA). Francisco Carvalheira, General Secretary at Laurel, Portuguese Association of Excellence Brands (Portugal). Clara Elliott-Bauzá, Brand Partnership Lead at Silvia Martínez, Tourism Director at Galería Canalejas(Madrid). Filip Boyen,Senior Advisor at Corinthia Hotels (Malta). Fernando Vives, Chief Comercial Officer at NH Hoteles. Natalia Bayona, Executive Director at the World Travel Organization(UNWTO). Maribel Rodríguez, SVP Membership, Commercial and Events, at the World Travel & Tourism Council (WTTC). Chris Fradin, SVP Partner Services EMEA & APC atForbes Travel Guide. Héctor Coronel, Head of Tourism at Madrid City Council. High-impact tourism as an economic driver Tourism has continued to grow in Madrid since the last edition of Forward_MAD in October 2022, partly due to the end of global travel restrictions.According to Spanish National Statistics Institute (INE), around 6.04 international tourists visited the Madrid region in 2022, in addition to the nearly 11 million trips made by Spanish tourists to the region in the same period. From January to July 2023, the volume of international tourists visiting the region grew by around 24 percent, with the United States, France, Mexico and Italy as the main outbound markets. According to Madrid Destino, from January to July this year, 3.64 million travellers stayed overnight in hotels in the Spanish capital. 2.33 million chose a four-star hotel and nearly 424,000 tourists stayed in five-star hotels, an increase of 8.9 and 7.3 percent compared to 2022. Madrid currently has 36 five-star and luxury hotels, three more than in 2022. 57.2 percent of the guests in these hotels are international. The luxury tourism segment has a greater impact on the economy because of the higher spending travellers make in the destinations they visit. For example, the average daily rate (ADR) for hotels in Madrid is 139.98 euros, while the ADR for four- and five-star hotels is 202.98 euros and 280.96 euros, respectively. The average revenue per available room is 99.94 euros, while in four- and five-star hotels it is more than 133 and 172 euros.
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