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Advantage Travel Partnership announces Madrid as host city for 2026 annual conference
Advantage Travel Partnership is delighted to announce that Madrid, Spain, will host its highly anticipated 2026 Annual Conference. The premier industry event will take place over three nights beginning Monday, 11 May 2026, bringing together travel professionals from across the partnership and wider travel industry for an exceptional programme of business sessions, networking and cultural experiences. Madrid has been selected as the conference destination for its unparalleled accessibility, vibrant cosmopolitan atmosphere and position as a global hub for both leisure and business travel. The Spanish capital welcomes nearly 11 million leisure visitors and over one million business travellers annually, offering the ideal blend of culture, innovation and connectivity for what is one of the travel industry’s annual go- to events. "Madrid will be the perfect host destination for our 2026 event. A city where business dynamism meets cultural richness, creating the ideal environment for collaboration and growth," said Julia Lo Bue-Said OBE, CEO, Advantage Travel Partnership. "Following the tremendous success of our Malta conference, which attendees rated as our finest yet, we're committed to raising the bar even higher and creating an unforgettable experience in one of Europe's most exciting cities." The thoughtfully curated three-day experience will feature: Thought-provoking keynote presentations from influential industry leaders Specialised content streams tailored for business travel and leisure travel professionals Interactive workshops designed to spark innovation and collaboration Memorable social experiences showcasing Madrid's unique character Immersive initiatives reflecting the partnership's commitment to responsible travel Lo Bue-Said continued: “We remain fully committed to our annual conference possessing the extraordinary power to create positive change, bridge cultures, foster peace and inspire communities. Delegates will explore relevant and vital themes defining the industry's future while celebrating their role as ambassadors of transformation and architects of a more sustainable, interconnected world.” Registration details and additional programme information will be announced soon.
British Airways CityFlyer to launch a new 11-times-per-week service to Madrid
London City Airport, the capital’s most centrally located airport, is gearing up for a dynamic winter season with an exciting new route, expanded services, and a renewed focus on leisure travel. British Airways CityFlyer will launch a new 11-times-per-week service to Madrid, starting 1st December, offering Londoners direct access to one of Europe’s most vibrant cities. In addition, British Airways will resume partial winter services to Innsbruck ahead of the Christmas holidays and bring back popular ski connections to Geneva and Chambery – perfect for those seeking alpine adventurers. Passengers can also reach ski destinations via routes to Milan and Zurich. For getaways to warmer climates, year-round services to San Sebastian and Ibiza remain available, while demand for festive travel to Dublin and Rome continues to surge. To support its airline partners and spotlight new destinations like Madrid, London City has launched a targeted winter campaign through channels including SkyScanner, Google, Meta and other digital platforms. The initiative aims to generate additional traffic interest and inspire spontaneous getaways. Andrew Hodges, Chief Commercial Officer at London City Airport, said: “We’re excited to expand our winter schedule with British Airways, offering even more options for passengers seeking city escapes, ski adventures, or winter sun. “The launch of Madrid and return of popular ski routes are a clear response to growing demand for leisure travel from London City. With existing capacity available, we’re actively in discussions with both new and existing airlines to broaden our network and unlock more destinations for our passengers.” Named London’s Best Airport this summer by Which? and The Daily Telegraph, London City continues to offer unrivalled convenience. With journeys from the terminal door to the gate taking as little as 10 minutes, and 75% of passengers arriving via the DLR, London City remains the quickest, easiest, and most affordable airport to access in the capital. Leisure travel now accounts for 60% of the airport’s traffic and this is set to grow even further. In January, London City submitted an Airspace Change Proposal to the Civil Aviation Authority to enable operations of the Airbus A320neo. This will broaden the range of leisure destinations and support passenger growth without increasing flight movements. With over 30 leisure and business destinations already on offer – and existing capacity to grow – London City Airport is ready to welcome winter travellers with open arms and new horizons.
Emirates introduces retrofitted Boeing 777 to Madrid
Emirates, the world’s largest international airline, has announced it will deploy its newly refurbished Boeing 777 aircraft to/from Madrid starting from 16 September. Customers can look forward to an enhanced travel experience with upgraded interiors and premium signature travel touches across all cabins. Madrid is Emirates’ first destination in Spain to operate with the airline’s next-generation interiors. Emirates’ four-class Boeing 777 will operate as flight EK143/EK144. Emirates flight EK143 will depart Dubai at 14:30hrs and arrive in Madrid at 20:20hrs local time. The return flight, EK144 will depart Madrid at 22:05hrs and arrive in Dubai at 7:10hrs local time, the following day. The deployment of Emirates’ retrofitted Boeing 777 to Madrid marks a new era of premium travel to the Spanish city - offering customers the airline’s award-winning Premium Economy service*, newly configured Business Class cabin, and a ‘better’ travel experience to/from the country. Enhanced travel experience Emirates’ newest Boeing 777 cabin interiors will wow customers with its modern design details and signature cabin finishings, including: A refurbished First-Class cabin with upgraded interiors offering unparalleled luxury. New Business Class cabin that provides more privacy and comfort for customers with fully lie-flat seats in an updated 1-2-1 seating configuration. Latest Premium Economy cabin which combines accessible luxury with comfort; offering cream leather seats, increased legroom, adjustable headrests, deeper seat recline and raised cushioned leg rests. Spacious Economy Class seats with new design elements. Serving ‘fly better’ experiences Emirates continues to invest in elevating the travel experience through its ambitious multibillion-dollar retrofit program — one of the largest in aviation history. With 61 aircraft already refurbished, including 31 A380s and 30 Boeing 777s, the program is set to upgrade over 220 aircraft with Emirates’ latest cabin products. Passengers travelling with Emirates will enjoy the airline’s regionally inspired gourmet meals, premium beverage selection, and award-winning inflight entertainment on ice with up to 6,500 channels of on-demand entertainment - including more than 260 channels of Spanish content.
Hotel101 Madrid is the official hotel partner of the Spanish Grand Prix
Hotel101 Global announced on Friday, 6th June, that Hotel101 Madrid is the official hotel accommodation partner for the Formula 1 Spanish Grand Prix. Taking effect in 2026, the contract with MATCH Hospitality will be in place until 2035. Under this agreement, Hotel101 Madrid with MATCH Hospitality, the official hospitality provider for the Spanish Grand Prix, will deliver world-class accommodation experiences for attendees of the 2026 Formula 1 event and beyond. MATCH Hospitality, renowned for its expertise in managing hospitality programs for global sporting events such as the FIFA World Cups and the Formula 1 British Grand Prix, will work closely with Hotel101 Madrid to ensure seamless integration of premium lodging services with the event’s VIP and hospitality offerings. Hotel101 Global chief executive Hannah Yulo Luccini declared: “We are honoured to partner with MATCH Hospitality to serve as the official hotel accommodation for the Formula 1 Spanish Grand Prix in Madrid, Spain. Hotel101-Madrid's prime location next to the F1 circuit, combined with our globally standardized ‘Happy Room’ concept, positions Hotel101-Madrid as the ideal choice for fans and participants seeking comfort, convenience, and irresistible value. This partnership marks a significant milestone in our mission to establish Hotel101 as a leading global hospitality brand.” This partnership underscores Hotel101 Global’s commitment to expanding its footprint in key international markets, with Madrid serving as its first European property. Likewise, the collaboration with MATCH Hospitality and IFEMA Madrid aligns with the Grand Prix’s vision of delivering a sustainable, accessible, and memorable event, with Hotel101 Madrid playing a central role in enhancing the fan experience. A rising landmark Located on a prime 6,593-square-meter site in Valdebebas, Madrid, Hotel101 Madrid is strategically positioned adjacent to the new Formula 1 Spanish Grand Prix circuit overlooking what is expected to be the iconic Valdebebas Curve. The upcoming hotel will be a mere three-minute walk from Valdebebas Train Station, four minutes from the IFEMA convention complex, five minutes from the Real Madrid Sports Complex, and seven minutes from Madrid-Barajas International Airport. With 680 rooms, Hotel101 Madrid is set to become one of the top five largest hotels in Madrid, offering unparalleled accessibility and convenience for Formula 1 fans, teams, and stakeholders. Hotel101 Madrid will feature modern amenities, including an all- day restaurant, pool, gym, children’s playground, 24/7 reception, business center, function rooms and a proprietary app for seamless guest experiences, from digital check-in to personalized service requests.
Hotel101 tops off its 680-room hotel in Madrid
Hotel101 Global conducted a topping-off ceremony for its 680-room Hotel101-Madrid in Spain on Friday, 11th April. The event was presided over by DoubleDragon Corporation chair and CEO Injap Sia together with Tony Tan Caktiong, founder of Philippine-based global food conglomerate Jollibee Foods. The topping-off occurred just 11 months from the start of construction, and the hotel is slated for completion by December of this year, right on time for the Madrid F1 Grand Prix. One of the biggest in Madrid The 680-room Hotel101-Madrid project is set to become one of the top 5 largest hotels in the Spanish capital. The structure is located in a 6,593 square-meter prime commercial property recently purchased by Hotel101 located along Avenida Fuerzas Armadas and is surrounded by major landmark buildings and is about three minutes away from the Valdebebas Train Station, a four-minute walk to IFEMA convention complex, five minutes away from the Real Madrid Sports Complex, and a quick seven-minute jaunt to the new Madrid Barajas International Airport. The new hotel is part of Hotel101’s long-term vision is to have one million rooms, operating in over 100 countries worldwide. As a first step, the company has identified 25 priority countries for its expansion; namely its base in the Philippines, followed by Japan, Spain, the US, the UK, the UAE, India, China, Thailand, Malaysia, Vietnam, Indonesia, Singapore, Cambodia, Bangladesh, Mexico, South Korea, Australia, Canada, Switzerland, Turkey, Italy, Germany, France, and Saudi Arabia.
Emirates unveils new Real Madrid Livery on its Boeing 777
Emirates, the Official Main Partner of Real Madrid, has unveiled a special livery on one of its Boeing 777 aircraft. The aircraft touched down in Madrid yesterday, flying the club’s first team players on a specially chartered flight to Jeddah ahead of the Spanish Super Cup tournament taking place from 8 to 12 January. Emirates has been a proud partner of Real Madrid since 2011, and became the club’s jersey sponsor in 2013. The airline will remain as the Official Main Sponsor of the Spanish club until 2026 – making it the longest jersey sponsorship in La Liga history. The striking decal features some of the club’s top players, including Kylian Mbappe, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vazquez and Federico Valverde. Over the past decade, Emirates has offered fans a chance to connect with legendary players, enjoy exclusive experiences and ‘fly better’ moments. Taking the partnership to new heights – Real Madrid fans can now catch their favourite team soaring through the skies as the special Boeing 777 is scheduled to serve Athens, Vienna, Miami, Seattle, and Kuwait, amongst other cities. Emirates launched operations to Madrid in 2010 and the airline currently serves the city with a double daily service – utilising a fleet mix of A380 and Boeing 777 aircraft. As part of its multi-billion dollar retrofit programme– Emirates has rolled out 40 fully refurbished aircraft (27 A380s and 13 Boeing 777s) with new interiors including the highly lauded Premium Economy cabin. The airline also recently welcomed its first A350 to its growing fleet, and today serves Edinburgh, Kuwait and Bahrain, with other cities set to receive its latest generation aircraft in the coming days.
Madrid sees a 73% surge in Indian visitors in 2023 vis-à-vis 2022
Madrid, Spain cityscape at Calle de Alcala and Gran Via. The destination welcomed 57,435 visitors from India in 2023, 73% more than in 2022 and almost 20% more than in 2019, the last pre-pandemic year. Madrid is gaining popularity among Indian tourists, boosting figures by 73% in 2023. The figure is also 18% higher than that of the last pre-pandemic metric, that of 2019. In total, 67,435 Indian tourists out of the almost 250,000 who chose the Community of Madrid. Popular tourism products for the Indian market include gastronomy, luxury and shopping, art and culture, and MICE travel. In addition, the latest study by Oxford Economics confirms estimates of a steady rise in spending over the next few years, with growth rates of 13.6% and 12.5% for the years 2024 and 2025 respectively. Indian tourists is also said to spend an average of 2,430 euros per person in Spain, which is 408 euros per day, with an average stay of 6 days. The total expenditure of Indians in Spain was 584.8 million euros in 2023, with an increase of 67% compared to 2022 and 48% compared to 2019. Also, the Community of Madrid reaches its all-time high in visitors, 7.8 million in 2023, 1.7 million more visitors than in the previous year. The forecasts for 2024 are also for growth, between January and June, the region received 4.4 million foreign tourists, representing a 17% growth. The reasons for these increases are said to include the opening of commercial flights from India at the end of March 2022, and the simplification in 2020 of visa application requirements, which reduced the processing period to 4 working days on average.
Radisson Collection to debut with 154 keys in Madrid
Radisson Hotel Group is delighted to welcome the exceptional to Madrid, with the debut of the first Radisson Collection property in Spain’s vibrant capital. This iconic hotel is set to open in 2027, redefining luxury hospitality in Madrid. The hotel will be located on Alcala Street, one of Madrid’s most prominent avenues in the prestigious Canalejas area, surrounded by renowned luxury brands such as Hermès, Louis Vuitton, and Cartier. This heritage-protected classical building will undergo a transformative redevelopment to become a mixed-use masterpiece, combining premium retail spaces on the ground floor with 154 elegant guest rooms and suites spanning across 10 floors and a fantastic rooftop providing breathtaking views over the city. The property’s unique location provides proximity to Madrid’s cultural and historical treasures, including Puerta del Sol, the Cibeles Fountain, National Museum El Prado, Plaza Mayor and El Retiro Park. Benedetto Giustiniani, Head of Southern Europe Region of Generali Real Estate (left) next to Federico J. González, Executive Vice Chairman Radisson Hotel Group (right). Federico J. González, Executive Vice Chairman of Radisson Hotel Group says: “With a spectacular location, the arrival of our lifestyle luxury Radisson Collection brand in Madrid will be a catalyst to accelerate the development of Radisson Hotel Group in Spain, where we currently have 8 hotels in operation and now this landmark project under development, as well as some others that we will announce soon. We are proud to debut this project alongside Generali, a strategic partner of the Group with whom we have already collaborated in Rome and Venice. This will be an iconic hotel in Madrid and a privileged destination for both local and international guests.” Guests will enjoy a selection of high-end amenities, including a signature restaurant and bar on the first level, LYON Bar, a stunning rooftop bar and restaurant on the 13th floor with sweeping city views, a state-of-the-art fitness and wellness center and a spa. The ground floor will include various stores, providing an exclusive shopping experience. This project, developed in collaboration with the prestigious Lamela architecture studio, promises to become a benchmark of luxury and sophistication in the Spanish capital. The design will honor the building’s historical architecture while offering the bespoke, renowned Radisson Collection modern luxury. Travel & Tourism VIPs gathered to celebrate the announcement. From left to right: Héctor Coronel, Director de Turismo de Ayuntamiento de Madrid Mariano de Paco Serrano, Consejero de Cultura, Turismo y Deporte de la Comunidad de Madrid Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate Federico J. González, Executive Vice Chairman / Radisson Hotel Group Zurab Pololiskashvili, Secretary-General of UN Tourism Elie Younes, Executive Vice President & Global Chief Development Officer / Radisson Hotel Group Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate, comments: "The transformation of the iconic Alcalá 21 building into a Radisson Collection hotel represents another important step in our ongoing growth as investors in the European hospitality sector, with an incredible asset that enriches Generali's hotel property portfolio. We are also very pleased to strengthen our cooperation with a top-tier global player like Radisson Hotel Group at the European level, following the successful collaborations on the prestigious Radisson Collection Hotel, Roma Antica in Rome and Radisson Collection Hotel, Palazzo Nani in Venice. We believe this is a great time to continue investing in Madrid, where we manage a high-quality real estate portfolio and, through our projects, contribute to the sustainable urban development of the city." The Radisson Collection hotel in Madrid will be a defining addition to the Radisson Collection portfolio, combining bespoke design, a vibrant location, and unparalleled luxury. Its strategic positioning in the heart of Madrid’s cultural and commercial hub ensures its place as a premier destination for both international travelers and local patrons. Radisson Collection’s portfolio of iconic properties located in unique locations currently consists of nearly 65 hotels in operation and under development. Recent signings include the brand’s entry in Paris (France); the signing of Radisson Collection Residences, Riyadh (Kingdom of Saudi Arabia), the brand’s third hotel in KSA, as well as the signing of Radisson Collection Residence, Amman Abdoun (Jordan). Recent openings include Radisson Collection Hotel, Roma Antica (Italy) and Radisson Collection Hotel & Spa, Riverfront Srinagar, the brand’s first opening in India. Upcoming openings in 2025 include Radisson Collection Hotel, Basilica Budapest (Hungary), Lincoln Casablanca, a Radisson Collection Hotel (Morocco), Radisson Collection National Resort, Brussels (Belgium) and Radisson Collection Lake Como (Italy).
Casa de las Artes opens its doors in the heart of Madrid
The new Casa de las Artes, Member of Meliá Collection has made its debut in Madrid’s literary heart, Barrio de las Letras. A must-visit destination for those seeking a unique and exclusive stay in the city centre, the new hotel holds a deep connection to Madrid's vibrant cultural spirit. Its intriguing name embodies a singular concept: a hotel that pays homage to the seven fine arts from Madrid's literary epicentre. This modern tribute to art is a way to continue time-honoured legacies while reimagining new possibilities, creating a space where the contemporary and timeless can coexist. This opening marks the arrival of The Meliá Collection brand to the Iberian Peninsula, joining other distinctive hotels in Spain, such as Hacienda del Conde in Tenerife, or Ratxó Retreat Hotel and Summum Boutique Hotel in Mallorca. Unique Décor inspired by classic Spanish literature The interior design and décor of Casa de las Artes were masterfully crafted by architect Álvaro Sans and interior designer Adriana Sans from the ASAH studio, in collaboration with Meliá Hotels International. Their work sought inspiration from a singular figure who shaped the aesthetic vision of this hidden gem, nestled in the charming streets of Barrio de las Letras: Miguel de Cervantes. Revered as Spain’s greatest novelist, poet, and playwright, Cervantes remains the neighbourhood’s most illustrious resident and serves as the guiding force behind Casa de las Artes. As a key figure of modern literature, Cervantes’ legacy inspired the mission of Cas de las Artes and no other artist could hold this place of honour like the "prince of wits." Casa de las Artes: An immersive cultural experience Situated between Calle Atocha and Calle Moratín, Casa de las Artes offers a captivating experience for its guests, with a rich program of activities and events designed to immerse travellers within the fine arts. Guests can engage with culture through an array of workshops, temporary exhibitions, film series, and more. Among its cultural spaces, the private cinema room is a standout; Inspired by the classic Hollywood screening rooms of the 1950s, it provides a nostalgic connection with the seventh art, film. Literary lovers can retreat to the library to unwind amidst the bookshelves in a cozy and peaceful atmosphere. The hotel also boasts a number of leisure spaces including a thermal pool and a fitness centre, ensuring both mind and body stay invigorated. Notably, the fitness centre features a unique space with a ballet barre, paying homage to the elegant art of dance. A high-end culinary proposal A key cornerstone of The Meliá Collection, gastronomy plays a leading role in the hotel. MACHÉ, a restaurant whose name draws inspiration from the visual arts, has been selected to enhance this rich cultural journey with exceptional cuisine. Situated in the historic Spanish Railways Association building, the restaurant offers a unique fusion of culinary delights and live entertainment, transforming dinners into unforgettable evenings. Stained-glass windows and lofty ceilings create a breathtaking backdrop for a truly theatrical dining experience. This remarkable opening is poised to become the must-visit destination for culture enthusiasts travelling to Madrid, catering to those seeking inspiring experiences that allow unparalleled immersion into the city's rich historical tapestry.
Rome, Amsterdam, Madrid and Venice to share new tourism models to avoid tourist overcrowding at TIS2024
According to a recent market report, 68% of tourists value sustainability positively and want tools to make decisions about the environmental impact of their trips. This is just one sign that the travel industry is undergoing an unprecedented transformation with a focus on sustainability. This is reflected in hotels, which are integrating “green” technology in their rooms; the commitment to promoting the circular economy in travel; and an increase in travellers’ awareness of the care and respect for the places they visit. TIS - Tourism Innovation Summit 2024 will focus on sustainability as one of its cross-cutting themes. From October 23rd to 25th in Seville, Spain, the international event will analyze the strategies the tourism industry is implementing to move towards a more responsible and ethical tourism that seeks to minimize environmental impact. Among them, the industry is implementing technological solutions to carry out measurements in a transparent and conscious way and thus evaluate initiatives to achieve sustainable tourism. It is also implementing strategies to reduce its carbon footprint and move towards ecotourism. Within this framework, the congress will present innovative models of sustainable tourism that destinations such as Iceland, Benidorm and Nouvelle Aiquitannie are adopting, with renowned experts such as Snorri Valsson, PR & Media at Icelandic Tourist Board; Leire Bilbao, Manager at VisitBenidorm, and Miguel Figueroa, Lead Manager at TUI Care Foundation. Likewise, cities such as Rome, Amsterdam, Madrid and Venice will analyze innovation in new tourism models that avoid overcrowding and generate a sustainable impact in the long term. On the other hand, travellers are increasingly aware of the importance of caring for the planet and the destinations they visit. That is why destinations and tourism businesses are already integrating smart technologies to help them achieve sustainable practices to protect the natural and cultural heritage of the region and disruptive business models to respond to the changing needs of modern travellers. In this context, Alessandra Priante, President of ENIT; Andrew Agius Muscat, CEO at Malta Hotels and Restaurants Association; Carlos Costa, Full Professor at the University of Aveiro; and Antonio Lopez De Avila, Director of Innovation, Education and Investment at UNWTO, will address how Mediterranean destinations are leveraging innovation to ensure long-term sustainable growth and improve their competitiveness. In this scenario, regenerative tourism is one of the most revolutionary and committed initiatives in the industry these days. Regenerative tourism seeks to offer an experience in which the visitor, with his or her good sustainable practices, is involved in improving the destination and the local community. This includes aspects such as regenerative agriculture, community conservation projects and travel practices that contribute to biodiversity conservation, cultural preservation and economic empowerment of destination communities=. Filippos Venetopoulos, Chief Executive Officer at Variety Cruises, will speak about this trend with great opportunities for the future. Another practice that is growing in the sector due to its responsible approach is the circular economy, which demonstrates great capabilities to reduce pollution and carbon footprint, improve resource efficiency and promote environmental conservation. Elena Martin Cuesta, Director of Sustainability at Ilunion Hotels, Sascha Gill, Chief Executive Officer at United Waterways, and Miguel Figueroa, Lead Manager at TUI Care Foundation, will discuss innovative approaches and success stories of adopting the circular economy for tourism. Promoting diversity and inclusion In addition to this respect for the protection of nature and cultural heritage, diversity and inclusion in tourism are gaining traction. The industry is pursuing initiatives that promote the accessibility of tourism destinations, but also reflect the diversity of global travelers. To this end, the industry is advocating for leadership in fostering an inclusive culture that carries throughout the industry's value chain. Magali Bertolucci, Head of Diversity, Inclusion and Wellbeing at MSC Cruises, will present success stories and best practices on the implementation of diversity and inclusion programs that are creating teams that are representative of society, moving away from unrealistic biases, and helping to generate inclusive and welcoming work environments for employees. TIS2024 will once again host A World for Travel TIS will host for the second consecutive year a new edition of A World for Travel (AWFT). In its 5th year, AWFT is a forum that brings together leading companies in the tourism sector to discuss critical issues in sustainable tourism both in the public and private sectors. With this year’s focus on climate change, ESG and sustainable financing, the forum will address how the travel industry is addressing these challenges through collaboration, via energy transitions, engagement with financial services, communities and communication.
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