Search Results forloyalty points
IHG and ANA unveil new loyalty partnership
IHG Hotels & Resorts and All Nippon Airways (ANA) have announced a pioneering loyalty partnership set to launch after October. This collaboration aims to enhance benefits for members of IHG One Rewards and ANA Mileage Club (AMC), offering a unique blend of hotel and airline rewards. Members will enjoy double dip points-earning on select ANA flights and a two-way points exchange between ANA miles and IHG One Rewards points. The partnership allows AMC status members to receive recognition within the IHG One Rewards programme, aligning their AMC status with corresponding IHG tiers such as Diamond Elite and Platinum Elite. This includes perks like room upgrades and late checkout at participating IHG hotels worldwide. Additionally, members can earn IHG points alongside ANA miles on international flights to Japan, based on flight distance and fare class. Heather Balsley, Chief Commercial & Marketing Officer at IHG, highlighted the strategic importance of this partnership, stating it combines global brands and local expertise to enhance value for loyalty members. Keiji Omae, ANA's Executive Vice President, emphasised the partnership's role in expanding ANA's international presence and delivering new travel value. With over 160 million members, IHG One Rewards is the only hotel loyalty programme offering such benefits, promising exceptional value and flexibility. This collaboration marks a significant step in integrating aviation and hospitality, aiming to unite the world in wonder This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Air New Zealand launches refreshed Koru loyalty programme
Air New Zealand has unveiled its revamped loyalty programme, Koru, which officially launches today. This new programme replaces the existing Airpoints system, aiming to provide a more straightforward and rewarding experience for the airline's over five million members. The changes come in response to customer feedback, emphasising simplicity and relevant benefits. Scott Wilkinson, Air New Zealand's Chief Commercial Officer, stated, “We’ve listened closely to our members. They told us they want a simpler programme with clear, relevant benefits, and Koru is our response.” Members will transition from Airpoints to Koru, retaining their existing points and status. The programme introduces various tiers, including Koru Gold, which offers milestone rewards and recognition upgrades, and Koru Black, which provides personalised benefits for frequent travellers. Koru Bronze serves as an entry point, allowing members to earn points through everyday spending with over 40 partners. Koru also lays the groundwork for future enhancements, such as new partners and expanded travel experiences. Construction of the Koru Premier Lounge at Auckland International Airport is set to begin later this year, promising a spacious environment for Koru members. Wilkinson highlighted the programme's significance, saying, “Loyalty is about recognising and rewarding our customers in ways that feels meaningful. Koru delivers that, with greater flexibility, more choice, and benefits that reflect how people travel today. And this is just the beginning.” This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Journey appoints Joe Watkins to lead AI innovations
Journey, a leader in hotel retailing, has appointed Joe Watkins as Head of AI and Data to spearhead AI innovations across its Hospitality Performance Platform. Watkins, who has a robust background in AI and data strategy from his work with brands like Tesco and KFC, will focus on expanding AI capabilities to enhance non-room revenue for over 750 luxury hotel partners. Watkins will report to Journey’s Chief Product and Technology Officer, Andrew Metcalfe, and will oversee the development of AI services for hotel clients. His role includes managing Journey’s internal AI working group, which focuses on experimentation and responsible technology adoption. This appointment aligns with Journey's international expansion in Ireland and Spain, aiming to boost ancillary revenue and personalise guest experiences. The platform enables hotels to manage not just rooms but also spa, dining, and wellness experiences through a seamless booking flow. Watkins will enhance data and AI usage in product innovation and decision-making, unlocking new value for hotel partners. The strategy includes AI-driven personalisation and AI-enabled self-service tools. Simon Bullingham, CEO of Journey, stated, “Joe brings exactly the kind of leadership we need as AI becomes a bigger part of how hospitality businesses grow and operate.” Watkins added, “There is a significant upside from applying AI more effectively across hospitality, especially in technologies that enable experience management and experience retailing.” Journey’s platform is used by renowned clients such as Nikki Beach and Corinthia, aiming to increase guest spend and loyalty through a unified guest experience This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Dis-loyalty: New Global Travel & Dining Membership for Aussies
Ennismore has launched Dis-loyalty in Australia, a global travel and dining membership that rewards curiosity over routine. Designed for travellers who crave design‑led stays, destination dining and culture‑first experiences, the subscription unlocks benefits across more than 120 lifestyle hotels and 200 restaurants, bars and coffee spots worldwide. Perfectly timed for Australians planning trips across Asia, the US and Europe, Dis-loyalty gives members smarter access to stays and experiences in over 80 sought‑after destinations. From Seoul, Hong Kong and Singapore to London, Paris, LA and Brooklyn, the membership makes it easier to choose somewhere new every time. A New Way Australians Can Travel and Dine Differently Ennismore has launched Dis-loyalty in Australia, a global travel and dining membership that rewards curiosity over routine. Designed for travellers who crave design‑led stays, destination dining and culture‑first experiences, the subscription unlocks benefits across more than 120 lifestyle hotels and 200 restaurants, bars and coffee spots worldwide. Perfectly timed for Australians planning trips across Asia, the US and Europe, Dis-loyalty gives members smarter access to stays and experiences in over 80 sought‑after destinations. From Seoul, Hong Kong and Singapore to London, Paris, LA and Brooklyn, the membership makes it easier to choose somewhere new every time. What Makes Dis-loyalty Different Dis-loyalty flips the traditional points‑based model by offering bigger rewards when you try new hotels instead of returning to the same place. The programme spans 11 culture‑driven brands including The Hoxton, 25hours, Hyde, Mondrian, SLS, Mama Shelter, SO/, Our Habitas, Rixos, 21c Museum Hotels and Morgans Originals. The launch lands alongside new openings like Mondrian Gold Coast, 25hours Hotel The Olympia, Hyde Melbourne Place and Hyde Perth, giving Australian members fresh options close to home as well as abroad. Whether you are chasing rooftop bars in Europe, beach clubs in Ibiza or neighbourhood favourites in North America, Dis-loyalty encourages you to swap predictability for possibility. Membership Pricing and Key Benefits Membership is priced at £144 per year (about AUD 275) or £12 per month (about AUD 23) with a 12‑month commitment, with final rates subject to daily exchange movements. In return, members receive a rich mix of stay, F&B and lifestyle perks designed for frequent travellers and diners. Core Dis-loyalty benefits include: 50% off stays at new hotels during their first three months of opening. 20% off every first stay at 120+ participating hotels. 10% off repeat stays at any hotel in the collective. 10% off food and drink globally across participating restaurants, bars and coffee spots. 365 free barista‑made drinks – one complimentary coffee every day of the year. Access to Dis-loyalty Drops, a rolling calendar of limited‑edition events, collabs and exclusive offers. How to Join Dis-loyalty from Australia Joining Dis-loyalty is intentionally streamlined so you can start using benefits almost immediately. The sign‑up journey is fully digital and integrates with Apple Pay, Google Pay or standard card payments for ease. To become a member: Visit the official site at www.dis-loyalty.com and select “Join Now”. Agree to the terms and conditions and opt in to marketing communications to receive the latest offers and Drops. Complete payment via Apple/Google Pay or a valid card. Download the Dis-loyalty mobile app to manage bookings and perks on the go. Start using your stay and dining benefits straight away, from new Ennismore openings in Australia to design‑led hotels across the globe. Conclusion: Dis-loyalty lands in Australia at exactly the right moment, offering a fresh alternative for travellers and diners who are tired of one‑size‑fits‑all loyalty schemes. By rewarding you for trying new hotels, neighbourhoods and restaurants instead of returning to the same familiar spots, it turns curiosity into tangible value – from substantial room discounts to 365 complimentary barista‑made drinks a year. For Australians planning frequent trips through Asia, Europe and North America, the membership’s global reach and simple digital sign‑up make it an easy, low‑friction way to upgrade how you travel and eat, whether you are checking into a new Mondrian in Europe or grabbing a coffee at a local spot at home.
Virgin Atlantic offers bonus Tier Points for holiday bookings
Virgin Atlantic Flying Club has announced a limited-time promotion offering 300 bonus Tier Points to members who spend £4,000 or more on Virgin Atlantic Holidays bookings. This promotion, available from 7 to 20 April 2026, aims to fast-track leisure travellers to Silver status, enhancing their travel experience with additional benefits. The offer is the most generous Tier Point promotion ever by Flying Club, allowing the lead booker to achieve Silver Status when combined with the club's existing benefit of double Tier Points on Virgin Atlantic flights booked with a holiday of three nights or more. Liz Mathews, Vice President of Virgin Atlantic Holidays, stated, “This offer makes that next getaway even more rewarding, as travellers can level up their status in a single holiday, unlocking a whole host of Flying Club benefits from day one.” The promotion is valid for bookings that include a Virgin Atlantic operated flight and meet specific criteria, such as a minimum of three nights for accommodation, car hire, or cruise elements. The initiative is part of Flying Club's strategy to reward loyalty and enhance the customer experience, following the introduction of the High Five reward scheme. This promotion not only provides an incentive for members to book their next holiday but also strengthens Virgin Atlantic's commitment to rewarding its customers. With the added benefits of Silver status, members can enjoy perks like Premium Check In and priority boarding, making their travel more enjoyable and seamless This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Millennium Hotels appoints Cinn Tan as Chief Commercial Officer
Millennium Hotels and Resorts (MHR), an international hospitality group with 145 hotels worldwide, has announced the appointment of Cinn Tan as Chief Commercial Officer. With more than three decades of experience in the hospitality industry across Asia Pacific, China, Europe, and the United States, Tan will lead MHR's global commercial strategy. Her responsibilities include overseeing branding, marketing, loyalty, sales, distribution, revenue management, and digital platforms. Prior to joining MHR in January 2026, Tan served as Chief Commercial Marketing Officer at Pan Pacific Hotels Group, where she managed integrated commercial and marketing functions. Her previous roles also include senior leadership positions at Jin Jiang International and The Ascott Limited. Tan is recognised for her ability to advance commercial capabilities, strengthen brand equity, and build high-performing teams. Kwek Eik Sheng, Executive Director of Millennium Hotels and Resorts, commented on Tan's appointment, stating, "Cinn is a proven global commercial leader with a strong track record of advancing commercial capabilities and delivering sustainable growth. As Millennium Hotels and Resorts continues its brand evolution and strengthens its global position, she will lead our commercial strategy across key markets to enhance brand alignment, improve performance, and drive strategic long-term value for the group." Millennium Hotels and Resorts, a subsidiary of Singapore-listed City Developments Limited, operates over 145 properties across four continents, including destinations such as New York, London, and Dubai. The group is known for its diverse portfolio of brands catering to both business and leisure travellers This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Scenic Group Launches New Scenic & Emerald Rewards Loyalty Program Unifying Yacht, River and Land Journeys
Scenic Group has launched Scenic & Emerald Rewards, a new global loyalty program that unifies its previous Scenic Club and EmeraldEXPLORER schemes into one streamlined platform for returning guests. The program is designed to reward loyal travellers across the group’s full portfolio of luxury yachts, river cruises and escorted land journeys, spanning all seven continents and more than 100 countries. One loyalty account across Scenic and Emerald Under the new Scenic & Emerald Rewards structure, all existing status points from Scenic Club and EmeraldEXPLORER have been consolidated into a single account, giving members a clearer, more seamless way to earn and redeem benefits on every booking. Membership remains free for guests returning from their first Scenic or Emerald journey, making it easy for repeat travellers to start enjoying rewards straight away. Scenic Group Founder & Chairman Glen Moroney says the integrated program represents a major evolution in how the company recognises its most loyal guests, highlighting that few travel brands can offer earning and recognition across ocean, river and land journeys at this scale. Four simple tiers: Gold, Diamond, Emerald, Chairman’s Club To simplify recognition, Scenic & Emerald Rewards introduces a refined four‑tier structure: Gold, Diamond, Emerald and Chairman’s Club. Thresholds have been realigned and benefits enhanced at each level, ensuring that as members move up through the tiers they receive stronger privileges, added recognition and more elevated experiences. Existing members have been automatically transitioned into the new framework, with points balances adjusted where tiers were merged so guests keep, or gain, their tier benefits without needing to take any action. The focus, Scenic Group says, is on making loyalty easier to understand while still feeling aspirational and rewarding. MyRewards: 1% back toward future journeys A standout feature of the new program is MyRewards, which assigns a real monetary value to member bookings. For eligible new bookings made directly with Scenic Group, members earn 1% of the booking value (excluding taxes, fees and certain charges) as a credit that can be redeemed toward future Scenic or Emerald cruises or land journeys. MyRewards balances are applied to a member’s account after travel and can then be used as part payment on a subsequent journey, giving guests a tangible way to see their loyalty translate into savings on their next trip. Designed with guests and advisors in mind Scenic & Emerald Rewards was developed using extensive feedback from guests and travel advisors, with a brief to simplify the previous set of programs and make benefits more transparent and meaningful. The unified program is intended to deliver clearer communication, more relevant recognition and easier access to rewards, no matter whether members choose a European river sailing, an ultra‑luxury yacht voyage or an escorted land tour. For travellers who enjoy mixing river, ocean and land experiences across Scenic and Emerald’s brands, the new loyalty framework provides one cross‑portfolio account that follows them from journey to journey, turning every booking into an opportunity to climb tiers and bank value toward their next holiday.
China Airlines enhances loyalty programme with Plusgrade
China Airlines, in collaboration with Plusgrade, has launched new loyalty currency retailing capabilities for its Dynasty Flyer members. This initiative, announced on 11 February 2026, introduces the ability for members to buy, gift, and reinstate miles, offering greater flexibility and value in their frequent flyer programme. The partnership, powered by Points, Plusgrade's loyalty business unit, marks the first time these features are available to Dynasty Flyer members. The new offerings aim to provide China Airlines' customers with more control over their travel rewards, enhancing the overall member experience. Ken Harris, CEO of Plusgrade, stated, "This launch with China Airlines marks a big moment for our continued expansion in the Asia-Pacific region. Members in this region are some of the most engaged in the world when it comes to loyalty, and this partnership delivers exactly what they want—more flexibility, more utility, and more ways to get value from their rewards." The features now available to members include the ability to purchase miles directly, gift miles to friends and family, and reactivate expired miles. This expansion reflects a growing demand for personalised and flexible reward options in the Asia-Pacific region, which continues to be a significant growth area for loyalty programmes. This launch signifies a major milestone in the evolution of the Dynasty Flyer programme and underscores Plusgrade's ongoing momentum in the Asia-Pacific loyalty space, following recent collaborations with other prominent carriers in the region This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Travellers ‘game’ loyalty schemes for rewards
Representative Image A recent Phocuswright report highlights that 84% of leisure travellers have engaged in "gaming" loyalty programmes over the past year, prioritising value and flexibility over brand loyalty. The research indicates that whilst loyalty schemes are integral to travel planning, they do not necessarily ensure consistent brand usage. Instead, travellers are strategically navigating the rewards landscape, focusing on maximising benefits rather than maintaining brand allegiance. The study reveals that one in five airline loyalty members took unnecessary flights to retain elite status, and one in four hotel loyalty members chose properties based on status rather than preference. Additionally, 39% of travellers used gift cards to earn points, 27% opened credit cards for bonuses, and 16% manufactured spending by purchasing for others. Despite high engagement, brand consistency remains elusive, with 57–68% of travellers booking outside their preferred brands when better options arise. Madeline List, Manager of Research & Special Projects at Phocuswright, stated, “True loyalty is the result of consistently delivering value, reliable experiences and fair pricing over time.” The report also notes economic pressures are influencing traveller behaviour, with many using points to make trips more affordable. Generational differences are evident, as younger travellers, particularly Gen Z and millennials, value variety and experimentation over brand consistency. Phocuswright's findings suggest that whilst loyalty programmes can enhance brand affinity, they must be supported by strong product quality and fair pricing to truly influence consumer behaviour This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
Top 10 loyalty programs to dominate the market through lifestyle integration
As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, a small group of global programmes has emerged as industry benchmarks. The traditional "earn-and-burn" points model is dead. As AI-powered intermediaries and online travel agents (OTAs) threaten to sever the direct link between hotels and their guests, the world’s leading hospitality brands are fighting back by turning loyalty programs into all-encompassing lifestyle ecosystems. From Marriott’s everyday retail partnerships to Accor’s subscription-style integration, the industry is shifting toward a "customer ownership" strategy. The following 10 global programs have emerged as the definitive benchmarks, demonstrating how to leverage personalization and digital sophistication to protect brand relevance in an increasingly automated travel landscape Marriott Bonvoy Marriott Bonvoy is the world’s largest hotel loyalty programme, spanning over 30 brands and thousands of properties globally. Marriott Bonvoy demonstrates how loyalty can function as a lifestyle platform rather than a hotel-only rewards scheme, driving engagement even when members are not travelling. It exemplifies the modern coalition loyalty model, integrating hotel stays with airlines, credit cards, and lifestyle brands. Bonvoy has expanded loyalty beyond hospitality through partnerships with Uber and Starbucks, enabling members to earn and redeem points in everyday contexts. The programme also places strong emphasis on experiential rewards, including exclusive events and curated travel experiences. Hilton Honors Hilton Honors is recognised for its simplicity, transparency, and strong digital integration. Hilton Honors aligns well with consumer expectations for instant gratification and flexibility, making it particularly appealing to both leisure and business travellers. The programme offers flexible redemption options, no blackout dates, and clear elite benefits such as free breakfast and upgrades. Hilton has invested heavily in personalisation and mobile-first engagement, allowing members to choose rewards and tailor their stays through its app. IHG One Rewards IHG One Rewards underwent a major relaunch to modernise its value proposition. IHG One Rewards reflects the shift toward modular and personalised loyalty frameworks designed to evolve with changing guest expectations. The programme now emphasises choice-based rewards, personalised offers, and richer elite benefits across brands such as InterContinental, Crowne Plaza, and Holiday Inn. Strategic partnerships, including credit cards and airline alliances, play a significant role in point accumulation. World of Hyatt World of Hyatt positions itself as a premium, experience-driven loyalty programme. Hyatt demonstrates how differentiation through experience and brand alignment can compensate for smaller scale, particularly among high-value travellers.While smaller in scale than competitors, it focuses on high-value rewards, meaningful elite recognition, and curated experiences through partnerships in wellness, dining, and culture. Hyatt’s programme places strong emphasis on emotional loyalty rather than sheer membership volume. Wyndham Rewards Wyndham Rewards is known for its simplicity and accessibility, particularly within the midscale and economy segments. Wyndham Rewards highlights the importance of clarity and ease of use in loyalty design, particularly for price-sensitive leisure travellers. The programme offers straightforward earning and redemption structures, making it easy for members to understand and use. Wyndham’s large footprint supports strong loyalty among road-trip and regional travellers. Accor Live Limitless (ALL) Accor Live Limitless (ALL) is a fully integrated lifestyle loyalty platform that extends far beyond hotels. ALL exemplifies the future of loyalty as a lifestyle subscription-like experience, embedding the brand into members’ daily lives.In addition to accommodation, members earn and redeem rewards across dining, entertainment, wellness, and major global events. Accor has positioned ALL as a brand ecosystem rather than a traditional loyalty programme. Radisson Rewards Radisson Rewards focuses on delivering consistent value and strong recognition across its global portfolio. Radisson Rewards illustrates how regional strength and targeted benefits can sustain loyalty even in a crowded global market. The programme offers flexible redemption options and competitive elite benefits, particularly in key business travel markets across Europe, the Middle East, and Asia-Pacific. Shangri-La Circle Synopsis Shangri-La Circle is the loyalty programme of Shangri-La Group, covering luxury hotels, resorts, restaurants, and wellness experiences across Asia-Pacific, the Middle East, and Europe. Shangri-La Circle demonstrates how loyalty can reinforce brand identity and emotional connection rather than relying on scale alone. Its experience-led approach reflects the growing demand for personalised, meaningful rewards, particularly in the luxury segment.The programme places strong emphasis on experiential rewards, emotional engagement, and cultural connection, aligning closely with the expectations of high-end leisure and business travellers. I Prefer I Prefer Hotel Rewards is a free loyalty program run by Preferred Hotels & Resorts, a large global network of independent, boutique, luxury and lifestyle hotels and resorts in over 80 countries. It rewards travellers for stays at participating properties and offers perks that enhance the guest experience. GHA DISCOVERY GHA DISCOVERY is the multi-brand loyalty programme run by the Global Hotel Alliance (GHA) — the world’s largest alliance of independent hotel brands, bringing together 50+ unique brands and 900+ hotels and resorts across 100+ countries under one rewards system. Together, these ten global hotel loyalty programmes represent the most relevant and influential models in today’s hospitality industry. From Western-led lifestyle platforms such as Marriott Bonvoy and Accor Live Limitless to rapidly expanding private ecosystems like I prefer and GHA DISCOVERY, loyalty has become a strategic battleground for customer ownership, data control, and brand differentiation. What unites these programmes is not scale alone, but their ability to adapt — through personalisation, experiential rewards, ecosystem partnerships, and digital sophistication. In an era of AI-driven distribution, rising competition, and evolving traveller expectations, the relevance of hotel loyalty programmes lies in their capacity to move beyond points and transactions, creating trusted, personalised, and emotionally engaging relationships with guests worldwide.
No companies found matching your search.
Return To Home
Digital Travel Europe – 19-20 November 2025
The Premier Gathering for Digital Innovators from Europe's Top Travel Brands