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Experiencing Kaohsiung’s rural and fishing villages
The Agriculture Bureau of the Kaohsiung City Government is continuously promoting rural experience activities. They will participate in the NATAS Holidays in Singapore from August 11th to 13th, along with the Taiwan Tourism Association. They will present rural cultural tours to visitors from Singapore and Southeast Asian countries. The show will introduce the fruit picking tour, a day tour to experience the fishing village culture in the hometown of grouper. Additionally, participants will have the opportunity to taste delicious grouper dishes. Participants will also have the chance to enjoy a cup of Taiwan's native tea in Liugui Xinfa Community, which has won the 3-star award from ITQI in Austria. Additionally, they can take a bath in the never-old hot spring and experience the ecology tour at Qishan Sugar Factory which offers various DIY courses. The New Taiwan Experiencing Kaohsiung's Rural and Fishing Villages and Enjoying the Beautiful Scenery. The travel exhibition attracted a large number of people and travel agents to inquire about the relevant itineraries. Chlitina, who has participated in the One-day Farmer event many times before, mentioned that it is currently the season of wax apples, mangoes, and lychee. She enjoys making hand-made aiyu jelly and participating in activities such as tea-picking and tea-making. Kaohsiung's countryside offers a variety of scenery and fruits that change with each season, which impresses her every visit. She plans to revisit the city in the near future. According to the Agriculture Bureau of the Kaohsiung City Government, Kaohsiung is the largest city in southern Taiwan; with Xiaogang International Airport and Port, high-speed rail, and railway links to other cities such as Taipei and Taichung. On top of that, there are expressways that connect the urban areas to rural and fishing villages. It is very convenient to reach Dashu, Qishan, and Meinong areas within 30 minutes by the fastest transportation. A half-day tour or a one-day tour or a two-day tour is easy to arrange. The one-day farmer's official website will be frequently updated with the group itinerary.
A new sustainable luxury hotel experience at InterContinental Kaohsiung
InterContinental Kaohsiung, a Taiwan-based luxury hotel under IHG Hotels & Resorts, has recently attracted significant interest from around the world with its novel sustainable luxury experience located in the heart of Kaohsiung. Long known as a popular travel destination in East Asia, Kaohsiung — Taiwan's largest port city and a major metropolitan area — was deemed as the world's best tourist city and a "blossoming cultural city" by the travel website Lonely Planet, in addition to the New York Times recognizing it as one of the world's 52 "places to love" of 2021. The city is also a major hub for concerts and international music festivals, activities that have shone the spotlight on InterContinental Kaohsiung in recent months. Specifically, celebrities — including the Backstreet Boys, Westlife, and, most recently, Blackpink — have entrusted InterContinental Kaohsiung with their care while touring, taking to social media to thank the hotel for their stay. A new experience in sustainability and smart luxury Initially opened in 2021 to a bustling domestic travel market, InterContinental Kaohsiung is set within the tallest luxury residence in Taiwan — a testament to the heights of innovation in hospitality. It has already been recognized with 15 international awards since opening, and its concept merges three key elements: "InterContinental Kaohsiung's unique blend of sustainability, smart technology, and curated design has already built a great deal of momentum and interest, and the recent buzz has helped reinforce this," notes IHG Area General Manager of Taiwan, Robbert Manussen. "We are thrilled by the success of this site and see it as illustrative of Taiwan's significant future potential." Embracing the need to act locally and think globally, the hotel offers Porsche hybrid limousines, is building a farm-to-fork eco-friendly system by composting food waste, actively adjusts energy consumption, and offers recyclable amenities, in addition to sourcing goods from local merchants. It has 253 guest rooms, each of which are equipped with smart technology, including built-in digital voice controls and other intelligent technologies that bring a smooth modernity to the experience. For décor, each room is designed in classic Art Deco style, while the building's design itself is inspired by the Kaohsiung harbor and ocean background, symbolizing the interconnectedness of the world's continents. In addition to blending these elements, the hotel prides itself on offering customized experiences and personalized service for guests. Unlocking the best of Kaohsiung Centrally located in the downtown area, InterContinental Kaohsiung is adjacent to key destinations such as the Kaohsiung Exhibition Hall, Municipal Library, Pop Music Center, and Port Travel Center, giving visitors quick, convenient access to everything the city has to offer. In terms of concerts and music festivals, the upcoming Megaport Festival in early April will draw the popular Taiwanese band Mayday, singer A-Mei, and other musicians to the city for fans to experience live. For other leisure-seekers, the city offers a diverse cultural heritage, showcased in regular art and design exhibitions, as well as art fairs for local craftsmen. For business, the city has a strong commitment to technology, aiming to become the core of Taiwan's industries surrounding 5G, AIoT, and Smart City.
InterContinental Kaohsiung brings smart luxury to Taiwan’s south
With 253 rooms feature smart technology such as built-in voice control and other smart amenities and are replete with InterContinental's classic Art Deco style. Situated next door to Kaohsiung's 5G Development Area, International Airport, Port Cruise Terminal, and the International Exhibition Center, and a short stroll away from harbour bay, the brand-new InterContinental Kaohsiung offers a smart luxury experience for leisure and business travellers. IHG Area General Manager of Taiwan, Robbert Manussen says, "We're very optimistic about the growth prospects in southern Taiwan. The local government's efforts have resulted in a dynamic and attractive city, and we see business travel increasing as companies like Amazon, Microsoft, TSMC, and Foxconn are setting up shop down here." In addition to gaining traction for its high-quality offerings, InterContinental Kaohsiung keeps focusing on its sustainability work. With Porsche hybrid limousines; building a farm-to-fork eco-friendly system by composting food waste; adjusting energy consumption, and recyclable amenities, the hotel makes decisions that benefit local communities and respond to global climate change. As a luxury brand within the IHG family, InterContinental Kaohsiung combines its global presence, etiquette, and standards with local cultural wisdom. Over the first opening year, InterContinental Kaohsiung also won recognition from global awards as the best boutique hotel in Asia, the best luxury design hotel, the best architecture design for the sustainable platinum winner, and the best Asian cuisine global winner, etc. Modern travellers’ demands for personalization are also reflected in the IHG loyalty member system. InterContinental Kaohsiung is one of more than 6,000 hotels where customers can earn points and redeem awards through the relaunched IHG One Rewards program, which allows members to redeem personalized benefits tailored to their preferences and needs. Meanwhile, the IHG Business Rewards enables businesses to earn points for each booked accommodation, meeting, or event. If you are a small or midsize enterprise (SMEs), IHG also presents a comprehensive program, IHG Business Edge. "The IHG Corporate Gold and our business rewards program are especially beneficial for companies and business travellers," says Manussen. "It doesn't matter which hotel you spend your money at – you can use your points for free meetings or hotel stays at any location. By choosing hotels within the business rewards program, you can even gather points and use them to organize your company's end-of-the-year outing for free."
Star Voyager to make its Hong Kong debut in June
Asian cruise company StarCruises announced the upcoming debut of the Star Voyager cruise ship in Hong Kong. Sailing between 27th June and 31st August, this marks the return of the revitalised StarCruises brand to one of its most iconic homeports, which started cruises in Hong Kong more than 30 years ago. StarDream Cruises president Michael Goh said: “We are proud to return to Hong Kong, a city that holds a special place in StarCruises’ history and heritage. This homecoming is deeply meaningful, as it reconnects us with our roots and long-standing legacy in the region. We’re thrilled to introduce Star Voyager as a symbol of our renewed vision: offering exceptional regional cruises experiences for the domestic market and the growing Fly and Rail cruise segment.” Boosting cruise tourism in the region The arrival of Star Voyager is expected to boost cruise tourism in Hong Kong as well as across the region as it offers travellers a fresh wave of voyage options whilst reaffirming StarCruises’ long-standing commitment to Asia’s dynamic cruise market. During her homeport season in Hong Kong, Star Voyager will offer a series of immersive itineraries, including two-, three-, and five-night cruises to sought-after destinations, including Taipei, Kaohsiung, and Penghu in Taiwan, as well as to Naha and Ishigaki in Okinawa, Japan. Among the highlights is the return of the popular two-night Weekend High Seas Cruise, which departs every Friday, and is perfectly tailored for guests seeking a short, indulgent escape at sea.
Cebu Pacific hailed Best Airline at Routes Asia 2025
Philippine low-cost carrier Cebu Pacific clinched the Best Airline category at the 2025 Routes Asia Awards recently held in Perth, Australia. The Routes Asia Awards honor airlines, airports, and tourism authorities for their outstanding contributions to route development and tourism growth across Asia Pacific. Airline executives remarked that the award serves as a reminder of Cebu Pacific's commitment to accessible air travel and expanding its presence across key markets in the region. In a statement released on Wednesday, 2nd April, airline president Xander Lao declared: “This recognition reflects the strength of our network strategy and, more importantly, the partnerships we’ve built with our airport partners and stakeholders.” Active expansion In 2024, CEB launched 28 new routes, specifically 19 domestic and nine international services, connecting passengers to popular destinations like Chiang Mai, Kaohsiung, and Sapporo. New hubs in Davao and Iloilo were also established, boosting connectivity alongside its key hubs in Manila, Cebu, and Clark. At the same time, Cebu Pacific amplified its tourism efforts with the launch of its Fly to Happy, Fly to the Philippines! Campaign which sought to attract more travellers to the country’s natural attractions and cultural experiences. Complementing its network growth is Cebu Pacific’s historic purchase order of 152 Airbus aircraft, the largest such order in Philippine aviation history. This strategic investment is part of the airline’s long-term plan to modernize its fleet and meet the rising demand for air travel. At present, the airline operates flights to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.
AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData
Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns use compelling imagery and digital technology to highlight quick, cost-effective travel, reveals the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “AirAsia’s campaigns highlight diverse flight options, discounts, and customer-focused solutions like flight tracking and refunds. The ads focus on enhancing the end-to-end travel experience, from convenient booking through the ‘AirAsia MOVE’ app to ensuring punctual flights and easy access to refunds, and faster travel through ‘Fast Pass" services. This approach resonates with travelers seeking both affordability and reliability. Additionally, region-specific campaigns incorporate local cultural elements, boosting appeal and consumer engagement by aligning with local values.” Below are the key focus areas of AirAsia’s advertisements, revealed by GlobalData’s Global Ads Platform: Affordable and accessible travel: AirAsia offers discounts like "25% Off Flights" and targeted promotions for budget-conscious travelers. The airline maintains low-cost travel options while maintaining service quality for a wide range of customers Effortless digital experience: The AirAsia MOVE app streamlines booking, provides exclusive discounts, and enables real-time flight tracking. Instructional ads guide users through refund processes and digital services, enhancing control, convenience, and overall user satisfaction. Streamlined travel and customer Care: AirAsia enhances the passenger journey with "FAST PASS" priority services, transparent flight management, and solutions to common travel disruptions. These initiatives reinforce trust, improve efficiency, and elevate the overall customer experience. Cultural and festive appeal: AirAsia integrates cultural themes and holiday celebrations, incorporating Christmas, New Year imagery, and Indian cultural representation. These campaigns create emotional resonance, encouraging travel during festive seasons and strengthening brand engagement. Captivating destinations and experiences: Through immersive visual storytelling, AirAsia highlights scenic landscapes, city skylines, and cultural landmarks such as Kaohsiung. By showcasing vibrant experiences, the airline inspires travelers to explore diverse and enriching destinations. Kishor concludes: “As travel demand surges, AirAsia’s ability to balance cost-efficiency with personalized, tech-driven services will be crucial in sustaining customer loyalty and market leadership.”
Cruise tourism brings benefits to communities in the Northern Philippines
The arrival of international cruise ships at ports in the Northern Philippines’ Ilocos Region is significantly boosting the importance of cruise tourism in the country. Cruise arrivals are benefiting local communities as these generate more jobs whilst sustaining micro, small, and medium enterprises. Today, 19th February, the Philippine Ports Authority (PPA) reported that the Norwegian Cruise Line vessel Norwegian Sky arrived at Currimao Port in Ilocos Norte. The ship came in with around 1,914 passengers and 863 crew members, 70 percent of whom were Filipinos. Based on the current 13-day itinerary from Singapore to Keelung in Taipei, Taiwan, the MV Norwegian Sky arrived at the Manila South Harbor on Tuesday, 18th February, and proceeded to Currimao before heading to Kaohsiung in Taiwan. Other places the ship visited in the Philippines include Puerto Princesa in Palawan and Boracay Island in Caticlan. In 2024, the PPA recorded a 61.9 percent increase in cruise passenger arrivals, totaling to 142,574 passengers, up from 88,080 in 2023. The PPA forecasts continued growth in 2025, with expectations of 185,000 cruise passengers, a 29.8 percent increase from the previous year. For her part, tourism operations officer Araceli Salem of the Department of Tourism (DOT) in the Ilocos Region expressed optimism about the continued growth of the cruise tourism sector this year, with several cruise vessels making port calls at key destinations across the country. Surging numbers According to tour operator Angel Lao of Travel Ilocandia Tours and Travel, over 6,000 international cruise passengers have already arrived in the Ilocos Region during the first two months of the year. This cements the region’s emergence as a prime destination for luxury ships. Lao said: "Cruise tourism in Ilocos Norte has significantly benefited the local community. As a tour operator, we collaborate with tour guides, bus and van operators, and restaurants, thereby boosting tourism in the region and providing economic benefits for many.” She added that the local community of Currimao is also reaping the benefits as guests enjoy the beach, contributing to the area’s economic growth. To enhance the experience of the 700 cruise passengers who signed up for the day-long shore exploration in Ilocos Region’s historical places and heritage sites such as the wonder city of Vigan in Ilocos Sur and the Saint Augustine Church of Paoay in Ilocos Norte, Lao said they have collaborated with 21 buses, 21 guides, and ten coordinators.
Philippine Ports Authority optimistic of growth in cruise tourism for 2025
The Philippine Ports Authority (PPA) expressed optimism that the country’s cruise tourism sector is bound to get stronger this year. Port authorities made the statement following the arrival of two international cruise vessels at key tourist destinations towards the end of January 2025. Since the beginning of the year, a total of seven cruise vessels have made port calls at various destinations across the country, further signaling the Philippines’ growing appeal in the global cruise industry. Who’s been sailing in? The Maltese-flagged cruise ship MS Europa 2 arrived in the Visayan province of Bohol last 31st January as part of its Asian itinerary. The vessel, which sailed from Indonesia, spans 225 metres in length with a Gross Registered Tonnage (GRT) of 42,830, and carried 372 crew members and 453 passengers, mostly German and European nationals. Guests aboard MS Europa 2 explored some of Bohol’s most famous attractions, including Baclayon Church, the Chocolate Hills, and the Tarsier Sanctuary. The ship later set sail for Kalanggaman Island, Leyte. Meanwhile, the international cruise ship MV Norwegian Sky returned to Manila South Harbour on 30th January, following its previous call on the 17th of the month for a turn-around operation. Arriving from Kaohsiung, Taiwan, the vessel carried nearly 2,000 passengers, most of whom were Filipinos. Before docking in Manila, it made a stop in Currimao, Ilocos Norte. To ensure a seamless experience for its guests, ten buses were provided for guided tours around Manila. The ship remained at Manila South Harbour until sunset, before departing for its next destination, Boracay Island. Steadily rising numbers The PPA recorded a remarkable 61.9 percent increase in cruise passenger arrivals in 2024, a total of 142,574 passengers. This marks the highest post-pandemic figure for the country, and the agency projects continued growth in 2025, expecting 185,000 cruise passengers, a 29.8 percent increase from the previous year. In order to support this surge in growth, the PPA is investing in new and improved port infrastructure. Notable projects include the construction of dedicated cruise terminals in Coron, Aklan, and Camiguin, as well as a cruise ship port in Puerto Galera, Oriental Mindoro. Last year, the PPA completed the Jubang Port Cruise Ship Terminal in Dapa, Surigao del Norte. PPA general manager Jay Santiago said: “The PPA cruise dedicated terminals serve as the gateway between the international culture and the Filipino brand of service and warm hospitality, making the Philippines recognized as the Best Port Call and World’s Best Cruise Destination in Asia. With the cruise passenger arrivals and vessel calls increasing over the years, the local communities, businesses, and the economy will definitely thrive with the booming cruise tourism.”
Vietnam works to hit 2024 tourist arrivals target
With less than a month and a half left to 2024, Vietnam is working to meet its target of welcoming between 17 to 18 million tourists before the end of the year. As of 31st October, the Vietnam National Authority of Tourism (VNTA) reported that international tourist arrivals hit 1.42 million, up almost 28 percent year-on-year. The total number of international visitors to Vietnam in the first 10 months of 2024 exceeded 14 million, up by over 41 percent from where it was at the end of October 2023. Given this most recent report, VNTA deputy director Nguyen Le Phuc is optimistic that the country will meet its arrivals target by the end of the year. Nguyen said: "We expect international arrivals to Vietnam to continue growing dramatically in the remaining months of 2024.” Hanoi Tourism Department director Dang Huong Giang added: “The autumn and winter seasons are the capital’s golden season for tourism. So Hanoi will accelerate product development and promotion activities to achieve its goal of welcoming five million international visitors for this year." Flying farther, cruising in Aside from the work of national and local tourism boards, airlines are also making efforts to open more international routes into Vietnam. Vietravel Airlines, for example, recently increased flight frequencies, and also expanded routes to Taiwan, adding Phu Quoc-Taipei, Hue-Taichung, and Danang-Taichung to its route network. Vietnam Airlines also recently opened a direct route between Hanoi and Chengdu, linking the capital with Sichuan Province; while Vietjet introduced two routes connecting Phu Quoc with Taichung and Kaohsiung in Taiwan. Quang Ninh province, however, has gone on a different track as it is promoting cruise tourism. The province now welcomes luxury tourists with high spending capacity. From now until year-end, cruise ships are expected to bring 2,000-3,500 international visitors for sightseeing and leisure in Halong, Quang Ninh province, with stays ranging from half a day to one day.
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