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Asia

Hard Rock Hotel Bali successfully plants 3,800 trees

Working in partnership with the Bali Hijau Lestari Foundation, the Hard Rock Hotel Bali successfully planted 3,800 trees across two sites in Bali. The seedlings were distributed between Bukit Payang, Mt. Batur, Kintamani in Bangli and Rendang village in Karangasem.  The tree planting was held last 21st February and is the result of the fundraising efforts from the 21st annual Rock n' Run 5km Charity Fun Run held in December of last year.  Hotel general manager Shane Coates said of the initiative: “The Rock n' Run has been our key annual fundraising activity to support local charities for over two decades, it's always been the most eagerly awaited year-ending running event. The run raises the spirits of enthusiastic runners, individuals and communities. We hope that this activity inspires runners to engage not only in competition and physical fitness but also to heighten the awareness to care for our planet.” This tree planting initiative exemplifies Hard Rock Hotel Bali's commitment to sustainability and its dedication to preserving the natural beauty of Bali.  Success through collaboration and active participation Hard Rock Hotel Bali, which recently received certification from the Global Sustainable Tourism Council (GSTC), is committed to care for the environment by implementing sustainable practices.  Through collaboration with the Bali Hijau Lestari Foundation and engaging the community in events like Rock n' Run, Hard Rock Hotel Bali seeks to foster a positive environmental impact and motivate others to participate.  The hotel is committed to continue supporting environmental initiatives and strives to create a greener future for Bali.Bukit Payang, Kintamani, stands as a crucial conservation forest area, highlighting the urgent need for ecosystem restoration initiatives.  These efforts are centered around the cultivation of endemic plant species, such as ampupu (Eucalyptus urophylla) and mountain pines (Casuarina junghuhniana).  Meanwhile, the forest in Rendang, Karangasem is recognized as a protected forest, where the Bali Hijau Lestari Foundation partners with the East Bali Forest Management Unit / Kesatuan Pengelolaan Hutan (KPH) and local farmer groups to implement the planting of fruit-bearing trees.

Asia

Hard Rock Hotel Bali attains GSTC certification

Hard Rock Hotel Bali has been recognized as a Global Sustainable Tourism Council (GSTC) certified hotel, becoming the second in Indonesia to acquire this renowned certification.  GSTC-certified status is awarded to tourism businesses that demonstrate a strong commitment to social responsibility, environmental protection, cultural impacts, and economic sustainability. This achievement is a significant milestone for Hard Rock Hotel Bali, demonstrating its dedication to sustainable practices.  According to general manager Shane Coates: “Sustainability has always been an integral part of Hard Rock Hotel Bali's identity. This certification represents a notable accomplishment for our initiatives in adopting sustainable practices. We are confident that this globally recognized achievement will foster trust in guests at Hard Rock Hotel Bali when selecting their accommodation, allowing them to make informed choices and contribute to responsible tourism” A commitment to sustainability Hard Rock Hotel Bali has continually shown a strong commitment to sustainability.  Since its establishment, the hotel has been focused on putting the brand's four founding mottos into action: Love All Serve All, Take Time To Be Kind, Save The Planet, and All Is One.  Working relentlessly to maintain a responsible and sustainable force in the tourism industry. There are variety of sustainable practices throughout Hard Rock Hotel Bali's operations, including energy efficiency where the hotel implements a range of energy-saving measures such as the use of energy-efficient lighting and appliances, a state-of-the-art water filtration plant to minimize the reliance on single-use plastic bottles, waste reduction through recycling, upcycling and composting.  The hotel also actively supports local schools and universities through educational programmes and cultural preservation initiatives.  Purposeful collaboration Furthermore, Hard Rock Hotel Bali engages in sustainable practices by collaborating with various foundations in Bali.  These collaborations focus on areas such as financial support for medical assistance to the underprivileged, surplus food distribution, and reducing carbon footprints through regular mangrove planting with Wanasari Fishermen Group.  Additionally, the annual fundraising event, the Rock n' Run Charity Fun Run 2024, will support the planting of over 3000 trees in Kintamani, Bangli, and Rendang village, Karangasem this year.

Global

LOVE OUT LOUD, says Hard Rock as it unveils limited-edition merchandise and boosts fundraising 

Spreading awareness and showing its love towards the LGBTQIA+ community during Pride Month, Hard Rock International is bringing to life the brand’s core founding mottos, “Love All, Serve All” and “All Is One” while encouraging allies everywhere to “Love Out Loud.”  Throughout the month of June, Hard Rock released limited-edition merchandise and participating in special activations and fundraising efforts in support of Hard Rock Heals Foundation, the charitable arm of Hard Rock, along with local charities and nonprofit partners that work tirelessly to serve and elevate LGBTQIA+ communities. “At Hard Rock, acts of service and authentic inclusion are engrained in our brand DNA and everyday mottos, ensuring that all Team Members and guests at our properties are treated with love and respect,” said Stephanie Piimauna, senior vice president and chief diversity & inclusion officer at Seminole Hard Rock. “As part of our commitment, we will continue to demonstrate allyship and amplify LGBTQIA+ voices in our local communities and around the world.” To kick off Pride 2023, Hard Rock has announced a partnership with GRAMMY®-nominated, multi-platinum, genre-bending artist, Halsey – known for pushing creative boundaries, while influencing and impacting beyond music by advocating for important causes such as the LGBTQIA+ community. To celebrate the partnership and Pride Month, Hard Rock has pledged a minimum of $250,000 to the Human Rights Campaign and Outright International, via the Hard Rock Heals Foundation. As part of the Pride Retail Collection, Halsey, who is a queer artist themself, has designed two co-branded Hard Rock x Halsey Signature Series Pride Edition T-shirts. Additionally, as part of the “Love Out Loud” campaign, Hard Rock will be hosting a private performance at Hard Rock Cafe London Old Park Lane, where the brand was founded. This VIP event will include a panel of notable guest speakers and an intimate performance by Halsey. Halsey will also donate special memorabilia to Hard Rock’s celebrated collection of more than 87,000 pieces, live during the event. In addition to the exclusive Halsey merchandise, Hard Rock is releasing a specially designed retail collection in honor of Pride Month, paying tribute to the brand’s “Love All, Serve All” and “All Is One” mottos. The uniquely designed, limited-edition merchandise, includes colorful Hard Rock t-shirts, bandanas, socks, cups, keychains and pins, of which a portion of proceeds will benefit LGBTQIA+ charities throughout the globe. The Pride 2023 retail collection is now available through July in stores and online at Rock Shops®. Hard Rock Hotel properties around the world are partnering with notable LGBTQIA+ figures in their local communities to create exclusive experiences including one-of-a-kind curated suites, unique food and beverage offerings, entertainment experiences, Pride playlists, and community fundraising events. In addition, Hard Rock Hotels is working with street artists known for integrating LGBTQIA+ themes in their art, to create meaningful paintings in select local communities where Hard Rock operates. More than 70 percent of the 87,000 pieces of authentic music memorabilia on display at Hard Rock properties are dedicated to LGBTQIA+ artists and iconic moments in music history.      

Global

Hard Rock Hotel London to be transformed as ‘The Cumberland’ 

Clermont Hotel Group, famed for creating and operating ‘hotels as individual as you’, will be transforming Hard Rock Hotel London into The Cumberland May 2023. Situated in one of the city’s most sought after locations at Marble Arch, The Cumberland will continue to champion London’s cultural and music scene, inspired by its rich history of housing music legends. The move to rediscover The Cumberland, which sits opposite Marble Arch on the corner of Oxford Street and Great Cumberland Place, follows the significant rebrand of Clermont Hotel Group, formerly Great London Hospitality (glh). This also contributes to the repositioning of the company within the travel, hospitality, and leisure markets, where it will streamline and reposition a number of property assets under its key brands. The transformation to The Cumberland will see the creation and expansion of the food and beverage offering, an evolution of entertainment space, as well as the amplification of a suite of meeting & event spaces with a fully integrated online booking platform to provide event organisers with a simple and seamless booking journey. Gavin Taylor, Chief Executive Officer at Clermont Hotel Group, comments; “The journey with Hard Rock International has been valuable and as we start a new chapter of development, our focus will remain on providing great experiences and quality service for our guests on the back of The Cumberland’s rich history in London and the music scene. As the venue approaches its 90th birthday, its extensive history has seen guests such as Bob Dylan, Diana Ross, Jimi Hendrix and Buddy Holly, to name but a few, and as we evolve the hotel proposition, we remain conscious of these roots. The Cumberland sits perfectly within our Clermont Hotel Group family, a portfolio of hotels that provides a wealth of choice for diverse leisure and corporate guest needs. We are excited about the future of the venue, and we look forward to sharing more over the coming weeks and months.” Jon Lucas, Chief Operating Officer, Hard Rock International, comments; “London will always be a special city as the birthplace of our brand, and it’s been a privilege to offer its iconic brand of hospitality to London visitors and locals at Hard Rock Hotel London since 2019. Hard Rock International appreciates the service of all Hard Rock Hotel London team members and the patronage of guests who stayed at the hotel over the past four years. We’re also grateful to Clermont Hotel Group for their partnership and wish them well as they transition the property to The Cumberland.” Officially transforming into The Cumberland at the end of May, the 1000-room hotel will be honoring all existing bookings and will be unveiling more updates in the coming months.  

Asia

Hard Rock Hotel Bali makes waves

Hard Rock Hotel Bali has completed an extensive renovation to upgrade all guest rooms. In March 2020, the team wraps up a two-year enhancement project for all 418 guest rooms and suites. The renovated deluxe rooms have been re-designed to provide greater guest comfort and convenience, bringing a modern contemporary feel, complemented by discrete Balinese touches. Main improvements include additional lighting, increased wardrobe and storage space, device charge points at bedsides, full-length mirror and all new finishes. “For 22 years, our hotel has been providing authentic guest experiences with amplified service and high-energy entertainment,” said Shane Coates, general manager of Hard Rock Hotel Bali. He added: “I’m also excited to announce that we will be upgrading our entire music memorabilia collection around the hotel in the third quarter of this year, with a new collection that encompasses a wider range of music genres. Whilst continuing to pay homage to music legends of the past, our new collection will feature more current rock stars and pop artists from around the globe.” The memorabilia upgrade will also coincide with aesthetic improvements that will be made to both Hard Rock merchandise Rock shops and reception area. The hotel is the first Hard Rock Hotel opened in Asia, located in the prime area of Kuta Beach.

Europe

Let the music play! Hard Rock Hotels debuts Irish opening act in Dublin

With a presence spanning over 76 countries, Hard Rock International continues its expansion into Europe with the opening of Hard Rock Hotel Dublin. Located on Exchange Street Upper near the Temple Bar district, it is a celebration of the rich cultural and musical history of Dublin, bringing the group’s signature music-infused vibes to the heart of the city. The 120-room hotel is a contemporary reimagining of two historic buildings, combining the Exchange Building, a listed property built at the turn of the 20th century, and the adjacent Fashion House building, linked together by a newly built glass bridge. “As Hard Rock furthers its expansion into Europe, we continue to target destinations that are culturally influential and perfectly aligned with our musical soul,” commented Dale Hipsh, senior vice president of hotels for Hard Rock International. “Dublin connects to our deep musical roots, we are honoured to bring the Hard Rock Hotel experience to the city, its residents and visitors alike.”

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Hard Rock Hotel Maldives

Hard Rock Hotel Maldives, Maldives

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Hard Rock Pattaya

Hard Rock Hotel Pattaya, Pattayasaisong Road, Pattaya City, Bang Lamung District, Chon Buri, Thailand Thailand

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Hard Rock Hotel Desaru

Hard Rock Hotel Desaru Coast, Jalan Pantai 3, Desaru Coast, Bandar Penawar, Johor, Malaysia Malaysia

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