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dnata Travel Group UK b2b brands launch FAM trip hub sharing educational blogs
GM Australia FAM Trip 2024 - Group at Sunset Gold Medal and dnata Travel Group UK’s B2B specialist brands Pure Luxury, Cruise Plus and Incredible Journeys are proud to launch their new FAM trips hub online which features blogs from educational trips hosted or attended by their experts. The hub has been designed to support agents in the expansion of their knowledge through in-depth reviews from firsthand experiences, personal stories and the sharing of top tips. The brands’ FAM trip strategy focuses on providing agents with the tools, expertise and confidence to sell holidays to specific destinations and resorts, in addition to maintaining the most comprehensive FAM trip programme in the market. Agents who attend their FAM trips have the advantage of this training firsthand, however the creation of this hub for the in-depth blog posts for these trips, ensures that this education reaches a wider network of agents whether that be for long-haul, short-haul, cruising, luxury or touring holidays. Delighted to be launching this new platform, Sarah Lancashire, Marketing Director shared: “While we would love to be able to take all our agents on our FAM trips, this unfortunately isn’t possible. We do however see the value in ensuring the incredible insight gained by our teams and our agents can go beyond just the trip.” Lancashire continued, “The significant investment from our supplier partners and the strong relationships we have with them, allows us to run one of the most rigorous and broad FAM trip programmes in the industry across our four brands, and this new blog space allows all of our agents the opportunity to escape – albeit virtually - to incredible destinations and learn from first-hand knowledge.” In 2024, Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys together hosted over 35 FAM trips to destinations around the world. More than 200 agents had the opportunity to travel with the brands.
Air China holds FAM trip for US travel agents
Air China and the China National Tourist Office (CNTO) recently organised a familiarisation (FAM) trip for travel agents from the United States. The initial team flew to China from Los Angeles on Sunday, 8th September. Organisers are currently touring the group through some of the most popular tourist attractions in the country. These include tours through Beijing, Shanghai, And Xi’an, as well as cruises down the Yangtze River. The tour also aims to show American travel agents the desirability of China as a prime tourist destination not only when it comes to attractions, but also in terms of safety, dining, and accommodations. According to CNTO Los Angeles director Wu Dawei: “Since China introduced a series of measures in 2023 to facilitate inbound tourism, including simplifying visa processes, expanding the list of visa-free countries, and expanding international flights, the country's inbound tourism market has seen continuous growth.” Wu added that touring US travel agents throughout China could increase inbound travel to the country whilst cementing the outcomes of the 14th China-US Tourism Leadership Summit held in May of this year in Xi’an.
Gold Medal celebrate Dubai & Arabia brochure launch with agent training and Abu Dhbai Fam Trip
Gold Medal, the flagship B2B brand of dnata Travel Group UK, have proudly launched their Dubai & Arabia brochure , the fifth brochure of their 2024-25 portfolio. Featuring time-honoured favourites, plus a variety of new hotels and experiences, Gold Medal’s latest publication has been carefully designed to give agents maximum confidence to sell these inspiring destinations to their customers. Dubai remains one of Gold Medal’s top sellers and is a key focus of the brochure, as is Abu Dhabi. The brochure also delves deeper into the unique landscapes of Arabia, with the likes of increasingly popular Oman, Qatar, Ras Al Khaimah, Ajman and Fujairah featured too. The long-haul operator celebrated the launch of the brochure this morning with over 30 travel agents who joined them for training sessions at their HQ in Leyland. Twelve Dubai and Arabia suppliers including Jumeirah, Miral, Dubai Tourism, Banyan Tree, Arabian Adventures and One&Only Resorts hosted face-to-face training for the attending agents who had all registered to experience the brochure launch activities, network and grow their knowledge. With the launch of their Dubai & Arabia 2024-25 brochure, Gold Medal are also giving agents the chance to join them on a FAM trip to Abu Dhabi, with one of four places up for grabs. Three places will be awarded to an agent who registers a Dubai or Arabia package with Gold Medal between 20 Aug and 15 Oct 2024, with one wild card place being awarded at the end of the campaign. Agents can discover more information at goldmedal.co.uk. Deborah Wadhams, Head of long-haul product shared, “Dubai has always been a top selling destination for us and as demand for the region increases, we’re keen to showcase some of the lesser-known destinations in Arabia that offer excellent hotels and resorts in a variety of settings, as well as celebrating the firm favourites.” Wadhams continued, “A focus on providing new inspiration for agents was very important too, when developing this brochure. We have had requests for more multi-centre holidays such as pairing Dubai and Arabia with a multitude of other destinations, so agents can discover a selection of itineraries to showcase this including Dubai and Mauritius and Oman and the Maldives.”
Nova Scotia hosting its largest-ever UK Fam Trip
Tourism Nova Scotia is hosting 17 tour operators on its biggest UK fam trip to date. Co-hosted with WestJet and to mark the start of the airline’s new flights, the fam trip is taking place from 21 – 26 June 2024, and has seen tour operators attending from Ireland, Edinburgh and London region. Starting off at the vibrant capital city Halifax, the itinerary is taking guests on a journey through historic towns, provincial and national parks, UNESCO World Heritage Sites, graceful lighthouses and scenic villages. A line up of experiences including exploring the ocean floor at low tide in Burntcoat Head Provincial Park, discovering the Annapolis Valley - the province wine country, hiking and kayaking amongst scenic wilderness in Kejimkujik National Park and National Historic Site, immersing in Nova Scotia’s Acadian and indigenous culture and visiting hidden gems like Digby known as "the scallop capital of the world" are all part of the 6-day adventure. Nova Scotia has never been more accessible for British visitors. WestJet will be offering a seasonal direct flight to Nova Scotia’s capital Halifax from London, Dublin and Edinburgh which will be served by the airline’s Boeing 737 MAX fleet. The London and Dublin service will operate 4 times a week. The Edinburgh service – a new route not previously operated – will operate three times a week. Services operate as follows: London Gatwick to Halifax: from 29 April to 26 October (4 times a week) Edinburgh to Halifax: from 20 June to 13 October (3 times a week) Dublin to Halifax: from 20 June to 14 October (4 times a week) Tourism Nova Scotia will continue to reaffirm their commitment to industry partners in the UK and to raise awareness of Nova Scotia as a holiday destination. Emma Cashmore, Tourism Nova Scotia’s UK Account Director, of Axis Travel Marketing Ltd. commented: “We are thrilled to see the return of these vital transatlantic connections as well as the introduction of a new route from Edinburgh. Having another London flight, as well as the direct regional and connecting services, opens up the options for UK travellers to access the province and indeed all of Atlantic Canada. The UK is the number one overseas market for Nova Scotia and our aim is to continue this growth and help support our reinstated services and new routes by working closely with our industry partners”.
Ambassador Cruise Line launches agent incentive to win a place on Autumn Fjordland Fam Trip
Following the announcement in April confirming that 60 agent partners will be offered the opportunity to enjoy the ‘warmest welcome at sea’ on three Ambassador Cruise Line Fam Trip sailings later this year, the no-fly cruise line has today announced that agents can win one of eight places on the 7-night Autumn Fjordland sailing on Ambience departing 26 September 2024. The Autumn Fjordland sailing offers an exciting itinerary with six ports of call made throughout Norway’s North Sea coastline. The lucky winners can enjoy the colourful city of Bergen, the fjord-side town of Flam, discover the rugged footpaths of Eidfjord, and experience the charm of Stavanger. Additionally, agent partners can take advantage of the ship’s facilities and explore all that’s on offer onboard an Ambassador sailing. From experiencing the ship’s exceptional service, to getting a taste of Ambassador’s outstanding cuisine and discovering the amazing entertainment on board, this Fam Trip will put Ambassador’s affordable-quality offering on full display. To be in with a chance of winning a place on the Fam Trip, agents should simply tell the Ambassador trade team what they would do to encourage customers to book a 2025/26 sailing by sending an email to competitions@ambassadorcruiseline.com, the more creative or inventive the submission, the better chance the agent will have of winning. The competition will run from Friday 7 June to Monday 17 June 2024, with the winners announced on Friday 21 June 2024. Karen Cameron, Divisional Sales Manager – North at Ambassador Cruise Line, said: “We appreciate all that our agent partners do for us, therefore we’re delighted to be hosting some of our valued trade colleagues onboard Ambience to enjoy the ‘warmest welcome at sea’ as a thank you for their ongoing support. “We know there is nothing like seeing and experiencing a product first-hand, and the team is really looking forward to showcasing our brilliant, affordable-quality offering during this exciting sailing to Norway’s stunning fjordlands. Goodluck to all who enter, we truly hope those lucky winners enjoy themselves at sea.” Agents have been invited to join three Ambassador sailings from July through September 2024. Two itineraries onboard Ambience will be departing from London Tilbury – the 8-night Majestic Fjordland on 14 July and the 7-night Autumn Fjordland on 26 September – with a third sailing, the 8-night River Seine Experience & Antwerp cruise on 19 October, welcoming agents onboard in Port of Tyne: the first time that Ambassador will host a Fam Trip from one of its regional departure ports.
Gold Medal take a total of 45 agents on fam trips across May
Gold Medal and its specialist brands Pure Luxury, Cruise Plus and Incredible Journeys, have arranged a multitude of FAM trips travelling this month, hosting a total of 45 travel agents around the globe. The trips include a cruise FAM trip, sailing from Vancouver to Los Angeles, plus hosting agents in Grenada, Dubai, Mexico and Europe. The team at dnata B2B are experts in delivering FAM trips and are passionate to grow their own knowledge alongside their agents. This month, eleven dnata B2B staff are hosting the trips all at different times, which is a new record for the brands. The B2B brands of dnata Travel Group reward FAM trip places as incentive prizes when launching their marketing campaigns throughout the year, and work with their valued supplier partners to provide these exceptional trips. Explora Journeys supported their cruising brand, Cruise Plus, with a FAM trip that sailed from Vancouver to Los Angeles at the start of this month. One&Only Resorts have partnered with Pure Luxury to host a FAM trip to their incredible properties in Europe, which was the incentive prize for agents following Pure Luxury’s Europe brochure launch last year. Gold Medal are also maximising the opportunity to be in Mexico with their agents at the Advantage conference, by hosting one FAM trip pre-conference, and one straight afterwards. Karen Fletcher, Trade Partnership Director shared, “It fills me with pride to know that in just one month, 45 agents will be receiving once-in-a-lifetime trips, visiting beautiful destinations, and growing their confidence and their knowledge – all because of our brands. We host FAM trips all year round, but this month really is an exceptional achievement.” Fletcher continued, “With so many of my team hosting these trips it does mean I am holding the fort here in the UK with the rest of my phenomenal team – but that’s what this industry is all about, it never stops!”
VIVA cruises launches its first ever booking incentive with Cruise Plus to win a 4-night Rhine fam trip
European river cruise specialist, VIVA Cruises, has launched its first ever booking incentive with Gold Medal’s sister brand, Cruise Plus. Travel agents who make a VIVA Cruises booking for 2024 or 2025 this month (May 2024) will be entered into a prize draw for one of twelve places on a 4-night Rhine River cruise. The Rhine Course North cruise will depart on 30 June 2024 and be on board VIVA MOMENTS, featuring 88 modern cabins and two restaurants. The ship will leave from the historic city of Basel (on the border of Switzerland with Germany) and will finish in the picturesque town of Rüdesheim (near to Frankfurt), where the trip will end on Thursday 4 July. Agents will be able to experience VIVA Cruises’ signature VIVA All-Inclusive product on board, which includes snacks, full board, high-quality alcoholic and non-alcoholic beverages, minibar, beauty products from luxury cosmetic brand, Rituals, Wi-Fi and all tips and gratuities. The Rhine Course North cruise will also include shore excursions and airport transfers from Basel and to Frankfurt airport; and VIVA Cruises will also include £200 per person for flights to participate in the fam trip. Each booking means one entry, so the more VIVA Cruises agents book with Cruise Plus, the more chances they will have of winning a fam trip place. The agreement between VIVA Cruises and Cruise Plus was signed in March this year, meaning that travel agents across the UK can book VIVA Cruises’ itineraries through the Cruise Plus Contact Centre – a milestone for the young river cruise operator. VIVA Cruises was founded in 2018 as the first in house tour operator of Swiss shipping company, Scylla AG. Since then, it has grown rapidly and now boasts an eight-ship fleet sailing on major European rivers, including VIVA ONE and VIVA TWO – their two very own build ships; with the third one, VIVA ENJOY, launching at the end of this year. VIVA Cruises is also launching new Douro itineraries on board new built ship, PORTO MIRANTE, from May 2025.
HX (Hurtigruten Expeditions) launches biggest ever travel agent fam trip competition to the Galápagos Islands
HX, the experts in expedition travel, has launched a competition giving 100 travel agents worldwide the opportunity to join the FAM trip of a lifetime to the awe-inspiring Galápagos Islands. From Giant Tortoises to Marine Iguanas, the Galápagos Islands are home to some of the most spectacular and rarest wildlife species on the planet, as well as an abundance of flora, fauna, and volcanic outcrops. Sailing onboard small expedition ship, the MS Santa Cruz II, agents will not only experience the beautiful archipelago but will follow in the footsteps of Darwin with lectures and an onboard science programme delivered by the Expedition team to educate on the ecology and history of the islands. To win one of the spots, agents need to make a booking for any HX Expedition voyage during Wave season. Once the booking is completed, HX will enter the agent into a prize draw to be in with the chance of winning one of the 100 places up for grabs. Winners will be announced during the Wave period. The competition coincides with the launch of a dedicated B2B helpdesk to support agents during Wave season. The support line will prioritise requests and questions from agents to help them make bookings in the peak travel holiday booking period. Nathaniel Sherborne, Vice President of Sales, and Marketing at HX Hurtigruten Expeditions said: “Our competition is not only an opportunity to reward and recognise agents’ efforts towards driving bookings for HX voyages, but it’s also an opportunity to immerse themselves and understand our offering in what is proving to being one of our most popular destinations with guests. The competition is just one of many new initiatives planned for this year globally and in the UK as part of our ongoing support and commitment to our trade partners. Good luck to all the travel agents!” During Wave Season, HX is covering the cost of flights, transfers and hotels across selected departures to its roster of bucket-list destinations. The promotion applies to HX international arrival and departure packages booked before March 31, 2024. The offer applies to all scheduled voyages to Alaska, Antarctica, Greenland, Iceland, the Northwest Passage, Svalbard and selected Galápagos voyages between March 29, 2024, and March 30, 2025. Furthermore, until January 31, 2024, HX’s 1893 Ambassador members can enjoy exclusive discounts of up to 10%. Their Level 1 members can receive a 5% discount for offline bookings and Level 2 members enjoying a 10% discount for both online and offline bookings (available for new bookings made before January 31, 2024 on departures until March 30, 2025). Existing members automatically benefit from offers when providing membership details at booking. Joining the 1893 Ambassador program is free, and travellers instantly become Level 1 members upon signup. Visit their website to become a member and explore details on the loyalty Wave offer, including Terms & Conditions. TERMS & CONDITIONS Free flights apply to HX international arrival and departure packages only and package must be booked at time of booking to qualify. Air components built into the voyage/tour package are excluded and will be priced within the tour as normal. Flights available from London Gatwick and London Heathrow only and are subject to availability at time of booking. Discount applies to first and second guest only and excludes additional guests sharing the same cabin. Applicable on new bookings only and does not combine with other offers but is combinable with Ambassador 1893 discount. Offer must be booked by 31 March 2024. From prices are capacity controlled, subject to availability and change. Single supplements may apply.
Canadian Affair launches new style fam trip in January sale
Canadian Affair, the UK’s largest tour operator to Canada, is launching its new style FAM trip as part of its January sale, which runs from today (27th December, 2023) until 31st January, 2024. Canadian Affair’s travel agent partners can earn up to £150 of Love2Shop vouchers per booking made between December 27th to January 31st. With each booking, they will be entered into a prize draw to win a place on their brand-new style FAM trip: Battle of the Agents. During this new FAM trip, agents will compete in challenges for spot prizes and can win points to put them in contention of winning a grand prize at the end. Canadian Affair is offering customers seven sale offers. These include savings of up to £500 on rail & cruise holidays, up to £450 on rail holidays and up to £250 on cruise holidays. Also available is 10% off selected hotels on fly-drive, city breaks, ski, and wildlife itineraries, 10% off motorhome hire, a free car hire upgrade and a half price Parks Canada Pass for motorhome and fly-drive packages. The sale ends on January 31st, 2024. Lee Rogers, Product and Commercial Director at Canadian Affair said: “Our January sale is our biggest annual promotion and this year, it’s extra special with the launch of Battle of the Agents. We are always looking for innovative and engaging ways to make our itineraries appealing to both our trade partners and their customers, and we hope this sale gives agents all the more reason to book with us. It’s a win-win for everyone.”
UK travel agents go for a Mega FAM Trip to Korea
Korean Air, the Korean Tourism Organisation (KTO) and LOTTE Hotels & Resorts collaborated on a joint UK travel industry Fam trip to South Korea. Representatives from Meon Valley Travel, Scott Dunn, Affordable Luxury Travel, Altour, Selective Asia and Martin Randall Travel enjoyed a six-day trip to South Korea. The group experienced the award-winning service and comfort of Korean Air on flights to Seoul and also to the country’s second city of Busan, and stayed at four of the South Korean luxury hotel chain, LOTTE Hotels & Resorts’, properties including the signature landmark SIGNIEL hotels. The KTO presented a full itinerary that included trips to Gyeongbokgung Palace in Seoul, Bulguksa Temple and Seokguram Grotto in Gyeongju, and other notable sites around the respective cities. In Busan the group took a cable car ride to Songdo Island, visited the Gamcheon Cultural Village, and Jagalchi fish market. The group were accompanied by Korean Air’s Rohan Soni; KTO’s Ruby James and Karen Etheringon from LOTTE Hotels and Resorts.
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