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Cebu Pacific welcomes first aircraft delivery for this year
Philippine low-cost carrier Cebu Pacific took delivery of its first aircraft for the year, an A330neo, last 28th March. The delivery marks another step in strengthening the carrier’s operations and further modernising its fleet. The 459-seater aircraft was delivered to the Ninoy Aquino International Airport in Manila and is the first of four A330neos expected to join the Cebu Pacific fleet this year. The airline is expecting a total of seven aircraft to be delivered in the later months of 2025. Airline president and chief commercial officer Xander Lao said of the delivery: "We are thrilled to welcome our first aircraft delivery for 2025. The arrival of our latest A330neo strengthens our operational resilience, allowing us to serve more passengers while continuing to offer affordable and sustainable air travel. We look forward to bringing dream destinations closer to everyone with this addition to our fleet.” Flexibility for all manner of routes Currently, Cebu Pacific operates one of the youngest fleets in the world, with its diversified commercial fleet mix of 11 Airbus 330s, 39 Airbus 320s, 26 Airbus 321s, and 15 ATR turboprop aircraft enabling the widest network coverage in the Philippines. The Airbus A330neo provides CEB with the flexibility to serve regional and long-haul routes, as well as high-demand sectors. With increased range and capacity, the aircraft enables the airline to optimize its operations while maintaining cost efficiency. Airbus NEOs are the latest-generation aircraft that burn 15 percent less fuel per flight and produce less noise compared to the previous generation. The reduction in fuel consumption leads to a corresponding reduction in aircraft carbon emissions.
Cebu Pacific mulls expansion of long-haul operations
Philippine low-cost carrier Cebu Pacific is currently considering the expansion of its long-haul operations. These plans are being supported by the airline’s growing fleet, the Philippines’ economic stability, the growing demand from overseas Filipino workers, as well as the surging numbers in terms of inbound tourism. Cebu Pacific’s director of network planning Angela Lugtu explained that the airline is contemplating the expansion of its service routes to include destinations within a nine-hour flight range. Such routes would be serviced with the airline’s 459-seater Airbus A330-900 aircraft. Tale of the tape Cebu Pacific’s current network serves 26 international destinations, and, as of end-2024, the LCC has carried more than 24.5 million passengers utilising a 99-unit-strong fleet of 99. At present, 73 percent of Cebu Pacific’s capacity covers domestic flights, and the remaining 27 percent is used for international routes. However, Cebu Pacific’s only long-haul routes at present are to Dubai, Melbourne, and Sydney. This may change despite ongoing global supply issues within the aviation sector, as the surging population of Filipinos employed overseas calls for longer-haul flight services. Indeed, the demand is making Cebu Pacific and its competitors consider routes as far as Saudi Arabia, Kuwait, and Qatar.
Cebu Pacific hailed Best Airline at Routes Asia 2025
Philippine low-cost carrier Cebu Pacific clinched the Best Airline category at the 2025 Routes Asia Awards recently held in Perth, Australia. The Routes Asia Awards honor airlines, airports, and tourism authorities for their outstanding contributions to route development and tourism growth across Asia Pacific. Airline executives remarked that the award serves as a reminder of Cebu Pacific's commitment to accessible air travel and expanding its presence across key markets in the region. In a statement released on Wednesday, 2nd April, airline president Xander Lao declared: “This recognition reflects the strength of our network strategy and, more importantly, the partnerships we’ve built with our airport partners and stakeholders.” Active expansion In 2024, CEB launched 28 new routes, specifically 19 domestic and nine international services, connecting passengers to popular destinations like Chiang Mai, Kaohsiung, and Sapporo. New hubs in Davao and Iloilo were also established, boosting connectivity alongside its key hubs in Manila, Cebu, and Clark. At the same time, Cebu Pacific amplified its tourism efforts with the launch of its Fly to Happy, Fly to the Philippines! Campaign which sought to attract more travellers to the country’s natural attractions and cultural experiences. Complementing its network growth is Cebu Pacific’s historic purchase order of 152 Airbus aircraft, the largest such order in Philippine aviation history. This strategic investment is part of the airline’s long-term plan to modernize its fleet and meet the rising demand for air travel. At present, the airline operates flights to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.
Cebu Pacific signs up for launch of OFW Processing Centre at Mactan-Cebu International Airport
Philippine low-cost carrier Cebu Pacific formally signed an agreement with the Department of Migrant Workers (DMW) and Aboitiz InfraCapital Cebu Airport Corporation (ACAC) for the construction of an OFW Processing Center at Mactan-Cebu International Airport (MCIA) Terminal 2. The facility aims to streamline processing of key travel documents, such as Overseas Employment Certificates (OECs), for departing and returning overseas Filipino workers (OFWs) at MCIA. Construction is slated to begin this month, and operations are expected to start before the end of the second quarter of 2025. As a major international hub, Cebu serves as a key gateway for Filipinos seeking opportunities abroad. The construction of the OFW Processing Center reinforces CEB’s mission to go beyond affordable air travel by actively supporting migrant workers through initiatives that address their specific needs. Showing support for a vital sector Airline chief marketing and experience officer Candice Iyog said: “We recognise the valuable contributions of OFWs to our economy and the need for seamless access to essential services. This partnership is part of our ongoing commitment to making air travel more convenient and responsive to the needs of overseas Filipino workers.” Likewise, the DMW expressed its full support for the initiative, reaffirming its commitment to providing OFWs with more accessible and efficient services. Philippine secretary for migrant workers Hans Cacdac remarked: “This partnership is not just about building a facility; it symbolizes our deep appreciation for the invaluable contributions of our OFWs. This center will be a one-stop service hub offering essential services. It will be a place where they and their families can find comfort, guidance, a sense of community, and VIP treatment. Moving forward, Cebu Pacific will continue working closely with relevant government agencies and private partners to enhance services for OFWs, strengthening its role as a trusted airline partner for the overseas Filipino workforce.
Cebu Pacific (CEB) launches ‘Super Seat Fest’
Cebu Pacific celebrates its 29th anniversary with the rollout of its highly anticipated Super Seat Fest, offering signature low fares and seamless connections through its hubs to various destinations across the country. From today until March 11, 2025, travellers from Dubai may book flights to Manila for as low as AED 15 one-way base fare, exclusive of fees and surcharges. The travel period will run from July 1 to November 30, 2025. With more affordable fares, CEB invites travellers to discover happiness in the Philippines. Through its hubs in Manila, Clark, Cebu, Iloilo, and Davao, CEB connects travellers to the Philippines with ease, whether for vacations or long-awaited reunions. From Dubai to Manila, CEB passengers can fly to 29 other Philippine destinations, making it easier than ever to visit the beachfront resorts of Boracay, the iconic Chocolate Hills of Bohol, and more. Passengers returning to the Philippines to reunite with loved ones in Visayas or Mindanao can look forward to indulging in the flavors of home once again. They can savor Iloilo’s fresh tinuom (native chicken souped with spices and wrapped in banana leaves), enjoy Cebu’s crispy danggit (sun-dried rabbitfish), or delight in Davao’s tropical fruits like durian and pomelo. Beyond these shared meals, families can create new memories together while exploring the region’s stunning islands and diverse natural parks. CEB flew its maiden voyage from Manila to Cebu on March 8, 1996. Since then, the airline has flown over 250 million passengers across its widest Philippine and international network as it continues to offer affordable and accessible flights. In 2013, CEB also launched its maiden flight from Manila to Dubai, marking its entry into the long-haul market and giving more Filipinos easier access to the Middle East. CEB operates in 37 domestic and 26 international destinations spread across Asia, Australia, and the Middle East. CEB offers multiple payment options, including credit and debit cards, as well as e-wallets, for booking flights and purchasing add-ons.
Cebu Pacific joins mangrove planting initiative in Southern Luzon
Philippine low-cost carrier Cebu Pacific recently joined SMBC Aviation Capital and the Ramon Aboitiz Foundation Inc. (RAFI) to support a mangrove planting project in Sitio Sulok, Lian, Batangas. The initiative saw the planting of 3,000 mangrove seedlings, seeking to restore vital coastal ecosystems whilst empowering local communities. A total of 27 volunteers from the airline participated in the planting together with representatives from SMBC Aviation Capital and RAFI. A commitment to sustainability Their participation emphasised the airline’s commitment to sustainability and corporate social responsibility (CSR). According to airline chief human resources officer Felix Lopez: “Cebu Pacific is committed to initiatives that create positive change, not just for our passengers, but also for the communities we serve. This project reflects our strong focus on environmental stewardship and volunteerism, providing our employees with an opportunity to contribute to long-term community efforts.” For Cebu Pacific, this project is part of its broader CSR strategy which includes initiatives that not only promote environmental conservation whilst supporting local communities and encouraging volunteerism among its employees. Partners in caring for the environment SMBC Aviation Capital, one of the world’s largest aircraft leasing companies, views the project as a core tenet of its wider sustainability strategy. The company’s chief operations and sustainability officer David Swan remarked: “SMBC Aviation Capital is committed to corporate social responsibility and sustainability efforts that go beyond our daily operations and extend to the communities that we operate in. Through this collaboration, we are investing in a project that will benefit both the environment and the people who rely on these vital resources” The project is also expected to generate livelihood opportunities for the local community in Sitio Sulok. Members of the Samahan ng Mangingisda sa Sulok (SAMLOK) people’s organisation will manage seedling production, site preparation, and the long-term maintenance of the mangrove area.
Cebu Pacific holds talk on sustainable aviation for Singapore Management University
Philippine low-cost carrier Cebu Pacific recently welcomed faculty and officials from Singapore Management University (SMU) and members of its International Advisory Council (IAC) for an exclusive visit to its Aplus hangar. As the only airline selected for SMU’s two-day learning visit in Manila, Cebu Pacific showcased its sustainability initiatives, highlighting efforts to reduce carbon emissions and promote responsible business practices. Airline officials shared insights into how they successfully integrated sustainability across their operations, strongly centred on decarbonisation, enhancing passenger experience, and strengthening corporate governance. Cebu Pacific president and chief commercial officer Xander Lao remarked: “Sustainability is not just a checkbox for us—it’s a commitment we take seriously. As the aviation industry evolves, we fully recognize the responsibility we bear—not only to our passengers but also to the communities and ecosystems affected by air travel. Hence, our relentless focus on embedding ESG in all relevant aspects of our operations.” Sharing knowledge The airline highlighted its efforts in aircraft and engine selection, flight operations, maintenance, and responsible waste management. These are the key strategies that have made CEB a leader in carbon efficiency among airlines in the Philippines. Over the past year, the airline recorded its lowest carbon emission intensity since 2019, with 80 grams of carbon dioxide per revenue passenger kilometer (RPK), outperforming the global airline average of 90 grams per RPK. Beyond environmental efforts, Cebu Pacific emphasised its strong governance, cybersecurity, and risk management practices, noting a zero-data privacy breach record in 2024. The airline also strengthened employee well-being initiatives, including mental health programs, continuous training, and engagement activities to foster a safe and inclusive workplace. On the passenger front, CEB’s commitment to elevating the customer experience resulted in a satisfaction score of +28 in 2024—double the previous year’s rating. Leading the way The airline’s leadership has earned international recognition, securing its highest environmental, social, and governance (ESG) ratings from MSCI and S&P Global, placing it among the world’s top carriers for sustainability. This prompted SMU associate provost for post-graduate programmes Themin Suwardy to say: "SMU recognizes the crucial role of airlines in advancing sustainability, and Cebu Pacific’s approach demonstrates that environmental responsibility and operational efficiency can go hand in hand. Our engagement with the airline is aligned with our strategic pillar in Sustainable Living and has provided valuable insights into how the aviation industry can innovate for a sustainable future.” Indeed, Cebu Pacific continues to lead sustainable aviation in the region with its ongoing efforts to further integrate sustainability into its operations while keeping air travel accessible to everyone.
Cebu Pacific set to change the customer service game with its generative AI service agent
Philippine low-cost carrier Cebu Pacific announced a partnership that may change the game in terms of airline customer service in Southeast Asia. Cebu Pacific has teamed up with global AI customer service specialist Ada to launch its first generative AI service agent. This upcoming multi-channel innovation puts the airline at the forefront in the use of AI in customer service in the Southeast Asian region. According to airline chief marketing and customer experience officer Candice Iyog: “Cebu Pacific has always been at the forefront of innovation, striving to provide extraordinary travel experiences. Partnering with Ada allows us to set a new benchmark in customer service by leveraging AI to better serve our passengers.” Iyog added that this technological milestone underlines Cebu Pacific’s commitment to providing quick and seamless solutions to its customers whilst optimising operations. The launch of this generative AI agent is a key part of Cebu Pacific’s long-term strategy to innovate sustainably and deliver consistent excellence for its passengers. Making a difference with Ada With Ada’s state-of-the-art AI management platform, Cebu Pacific is enhancing how customers interact with the brand across multiple touchpoints, delivering instant, accurate, and human-like support at scale. The new AI Agent will initially support Cebu Pacific passengers by automating common inquiries such as flight bookings, itinerary changes, and travel documentation requirements. Operating 24/7, it ensures customers receive support in real time. Ada’s generative AI capabilities also enable personalized and context-aware responses, making interactions more meaningful. Furthermore, the AI Agent integrates seamlessly with Cebu Pacific’s systems, providing customers with accurate information about their bookings, flight statuses, and more. Ada’s chief product and technology officer Mike Gozzo pointed out how Cebu Pacific is setting a bold example of how applied AI can transform customer service. Gozzo said: “Through our partnership, we’re empowering Cebu Pacific to not only scale their support across channels and markets but also to continually enhance the performance of their AI Agent. Ada’s platform is uniquely designed to help businesses like Cebu Pacific deliver outstanding experiences today while unlocking even greater value over time through continuous improvement by coaching and optimizing their AI Agent.” Cebu Pacific’s collaboration with Ada further underscores its vision of making every travel interaction extraordinary. As the airline scales its AI capabilities across customer service channels, it will continue exploring new use cases to further elevate the customer experience, including proactive notifications, multilingual support, and intelligent recommendations for travelers.
Cebu Pacific flew over 2.5 million passengers through Davao Airport in 2024
Cebu Pacific reports that it flew over 2.5 million passengers to and from Davao International Airport in 2024 This shows a 22% percent increase, the total rising from 460,000 passengers from the previous year. As of January 2025, the low-cost carrier operated over 1,600 flights to and from Davao, up by 44 percent from over 1,100 flights in January of last year. Likewise, seat capacity grew by 76 percent, rising to 334,000 in January from 190,000 in the same month last year. The total number of routes to and from Davao rose to 14 in 2024. Greater accessibility for Minadanaoans This progress underscores Cebu Pacific’s commitment to providing greater accessibility for travelers to and from Mindanao, making it more convenient for everyone to reconnect with loved ones, discover new destinations, and pursue opportunities across the Philippines and abroad. Airline chief marketing and customer experience officer Candice Iyog said: “At the heart of our growth is our commitment to enhancing the travel experience for passengers from the broader Mindanao region. With affordable flights and expanded connections, we remain dedicated to making air travel more accessible and convenient for everyone.” Currently, Cebu Pacific offers direct flights to 12 domestic and two international destinations from Davao.
Cebu Pacific releases traffic stats for January 2025
Cebu Pacific released its latest traffic report, noting 2.6 million passengers carried in January 2025. This shows a 33.4 percent increase compared to January 2024. At the same time, seat load factor (SLF) rose to 86.5 percent from 85.1 percent, while seat capacity grew by 31.2 percent. Airline president and CEO Xander Lao said: “January traffic saw strong passenger demand, fueled by holiday travel and the airline’s network and capacity expansion over the past year. Our network now covers 124 routes, up from 104 in the same period last year. Load factors remained healthy, with international travel demand notably outpacing capacity growth. Throughout this year, we are committed to optimizing our capacity to meet the rising consumer demand along with the need to manage ongoing engine and supply chain issues." Domestic traffic in January Domestic passenger traffic grew 34.6 percent versus January 2024 on 37 percent more seats, with SLF of 87 percent. Traffic growth was driven by strong demand around the New Year holiday period, supported by additional frequencies and new routes launched throughout 2024. The airline's domestic network grew to 84 routes from 68 in the prior year, with 2,912 weekly flights, up 29 percent from 2,260 weekly flights same period prior year. International traffic in January On the other hand, international passenger traffic by grew 29.9 percent year over year on 17 percent higher seats, which allowed an 8.4 percentage point increase in SLF to 85.1 percent . Cebu Pacific's international network grew to 40 routes from 36 in the prior year, with 648 weekly flights, up 16% from 561 weekly flights same period prior year.
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