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Cathay Launches ‘80 Years Together’ Celebrations with Retro Livery, Vintage Uniforms and Heritage Merch
Cathay has officially kicked off its “80 Years Together” anniversary celebrations, marking 80 years since the airline first took to the skies in 1946 and began connecting Hong Kong with the world. Throughout 2026, the iconic Hong Kong carrier will celebrate this milestone with a year-long programme of events and experiences that honour its role in moving people forward in life – from students and business travellers to families and cargo customers. A Heritage Livery Returns to the Skies As a curtain-raiser to the anniversary year, Cathay has unveiled a special heritage livery on one of its long‑haul Airbus A350-900 aircraft at Hong Kong International Airport. The jet now sports the classic “lettuce leaf sandwich” green‑and‑white striping along the fuselage, paired with a bold 80th anniversary year mark, echoing the beloved paint scheme seen on the airline’s jets from the 1970s through the early 1990s. A second aircraft, a Boeing 747 freighter, will soon join the fleet in matching retro colours, extending the tribute from passengers in the cabin to freight customers in the cargo hold. Celebrating 80 Years with Hong Kong Speaking at the launch event, Cathay Group Chief Executive Officer Ronald Lam described the anniversary as a shared milestone for both Cathay and Hong Kong, reflecting eight decades of growing together “through thick and thin.” From Kai Tak to Chek Lap Kok, the airline has played a central role in the city’s story: flying students overseas, enabling global business, reuniting families and transporting vital supplies during critical moments. Lam also highlighted Cathay’s long-term investment of well over HK$100 billion in fleet, cabin products, lounges and digital innovation to support its vision of becoming its customers’ most loved service brand and to reinforce Hong Kong’s status as a leading international aviation hub. Vintage Uniforms Bring History to Life The 80th anniversary celebrations extend beyond aircraft paint to the people who represent Cathay every day. At the launch, cabin crew appeared in vintage uniforms from multiple design eras, paying tribute to the generations of front-line staff who have defined the airline’s signature service style. Throughout 2026, around 1,000 to 2,000 cabin crew and ground employees will rotate through these historic uniforms at work, turning flights and airport touchpoints into a living timeline of Cathay’s evolving brand. Heritage-Inspired Merchandise for Fans A thoughtfully curated collection of anniversary merchandise is also on the way, giving aviation enthusiasts and loyal customers the chance to take a piece of Cathay history home. The range draws on classic liveries and iconic design cues from across eight decades, reimagining them on aviation collectibles, travel accessories and everyday lifestyle items such as tote bags, model aircraft, aviation tags and premium collaborations. Many of these limited-edition pieces will be available through Cathay’s online channels and loyalty platforms, making them accessible to fans worldwide. Looking Ahead: A New Chapter After 80 Years While “80 Years Together” leans heavily into nostalgia, the campaign is also a statement of intent about Cathay’s future. Alongside heritage liveries and retro uniforms, the airline is continuing to roll out upgraded lounges, refreshed cabins and digital enhancements designed to deliver a more seamless and personalised travel experience. Throughout 2026, Cathay has promised further announcements, events and activations that will celebrate its legacy while charting the next chapter for one of Asia’s most recognisable aviation brands.
Cathay unveils special livery for 80th anniversary
Cathay Pacific has launched its "80 Years Together" anniversary celebrations, marking eight decades since its founding in 1946. The airline unveiled a special livery on an Airbus A350, featuring the iconic "lettuce leaf sandwich" design, at an event attended by key executives including CEO Ronald Lam. This design pays homage to Cathay's classic green-and-white striped paint scheme, symbolising its rich history and ongoing growth. A Boeing 747 freighter with a similar livery will be revealed soon. The anniversary celebrations will include a series of events and initiatives throughout 2026, all under the theme "80 Years Together". Ronald Lam highlighted the airline's journey alongside Hong Kong, stating, "Cathay and Hong Kong have grown together over the past eight decades, supporting each other through thick and thin." Cathay is investing over $12.8 billion (HK$100 billion) in its fleet, cabin products, lounges, and digital innovation to enhance customer experience and reinforce Hong Kong's status as a leading aviation hub. Vintage uniforms will also be showcased by 1,000 to 2,000 cabin crew and ground staff throughout the year, celebrating the evolution of Cathay's brand. Additionally, a collection of merchandise inspired by Cathay's iconic designs will be launched, reimagining elements from its history across aviation, travel, and lifestyle products. More events and initiatives will be announced as the year progresses, celebrating Cathay's legacy and future aspirations. ```
Cathay Pacific launches winter sale with flights from £519
Cathay Pacific has announced an exclusive Winter Sale, offering travellers the opportunity to explore bucket-list destinations across Asia, Oceania, Australia, and New Zealand with return fares starting at just £519. The sale begins on 29 December 2025, with travel dates available from 8 January to 7 December 2026. The sale includes destinations such as the Chinese Mainland, Indonesia, Japan, Malaysia, the Philippines, South Korea, Thailand, Australia, and New Zealand. Travellers will benefit from Cathay Pacific's renowned premium service, world-class inflight dining, and award-winning onboard entertainment. The airline also provides seamless connections through Hong Kong, a leading global aviation hub. Cathay Pacific's accolades include being ranked among the world's top three airlines in the 2025 Skytrax World Airline Awards, winning titles such as World’s Best Economy Class and World’s Best Inflight Entertainment. Additionally, the airline has received a 7-Star Plus safety rating from Airline Ratings. The online sale is exclusive from 29 December 2025 to 4 January 2026, after which it will be available across all channels from 5 January 2026. Terms and conditions apply, and blackout dates are in effect. For more information or to book, visit Cathay Pacific's official website. ```
Cathay Pacific’s Service to Adelaide Takes Off: Hong Kong to South Australia Nonstop
Excitement was in the air as Cathay Pacific made its highly anticipated return to Adelaide with the launch of a new seasonal, thrice-weekly service connecting Hong Kong and South Australia’s vibrant capital. The inaugural flight departed Hong Kong International Airport on 11 November, marking a significant milestone for international travel, trade, and cultural connections between Asia and Australia. Reestablishing a Vital Link Between Hong Kong and Adelaide With Adelaide’s rich blend of world-class food, renowned wine regions, and stunning natural attractions, Cathay Pacific’s renewed direct service is set to boost tourism and business opportunities for both cities. Lavinia Lau, Cathay’s Chief Customer and Commercial Officer, shared, “We are delighted to return to Adelaide, a city we have a long history with since 1992. We look forward to welcoming customers onboard to experience our signature Cathay Pacific service, whether they are flying to this dynamic city, our home hub, or beyond.” A Premium Travel Experience Aboard the Airbus A350-900 The route is operated by Cathay Pacific’s state-of-the-art Airbus A350-900, offering travellers a premium journey in every cabin: Fully flat beds in Business Class Spacious comfort in Premium Economy Award-winning Economy seating Enjoy Michelin-starred inflight menus on flights departing Hong Kong, cutting-edge entertainment, and complimentary Wi-Fi for Business Class and Cathay Diamond members among other tiered benefits. Flight Schedule: Hong Kong – Adelaide (11 Nov 2025 – 27 Mar 2026) Flight Route Departure Arrival Days of operation CX173 Hong Kong → Adelaide 23:30 10:30+1 Tuesday, Thursday, Saturday CX174 Adelaide → Hong Kong 12:00 17:45 Wednesday, Friday, Sunday Now flying to six Australian cities—Adelaide, Sydney, Melbourne, Brisbane, Perth, and Cairns—plus Auckland and Christchurch in New Zealand, Cathay Pacific is operating nearly 100 weekly return flights to Australasia during the summer season. Beyond Passengers: Benefits for Cargo Customers Cathay Pacific’s Adelaide service also offers increased cargo capacity between Australia, Hong Kong, and world markets. These flights complement dedicated Cathay Cargo freighter services, supporting exporters and importers across the region. Explore More and Book Today For the latest schedules, cabin details, and to book your next flight, visit Cathay Pacific’s website.
Cathay Pacific resumes its Hong Kong-Adelaide route
Cathay Pacific just added another destination to its Southwest Pacific network this winter with the return of non-stop flights between Hong Kong and Adelaide yesterday, 11th November. The thrice-weekly winter seasonal service resumes an important connection between the airline’s home hub and the South Australian capital, providing more choices for customers travelling between Hong Kong, the Southwest Pacific, and beyond. Adelaide will be Cathay Pacific’s eighth destination in the Southwest Pacific, with the airline also operating year-round services between Hong Kong and Auckland, Brisbane, Melbourne, Perth and Sydney, and winter seasonal services to Cairns and Christchurch. Cathay Pacific’s Hong Kong-Adelaide service will be operated using its Airbus A350-900 aircraft, providing customers with fully flat beds in Business, spacious seats in Premium Economy and comfort in Economy cabins. A timely addition Cathay’s chief customer and commercial officer Lavinia Lau said: “We are thrilled to be reconnecting our home hub with Adelaide, a bustling city that holds particular significance for Cathay Pacific. We first launched passenger flights to the South Australian capital in 1992, and then two years later our first batch of cadet pilots arrived in the city to complete their flight training, marking the start of our more than three-decade collaboration with Flight Training Adelaide.” As Cathay Pacific returns to Adelaide, it will be operating close to 90 return flights per week to eight destinations in the Southwest Pacific at the peak of this winter season. In doing so, it provides a greater number of choices for travellers moving between Oceania and Hong Kong. Lau said: “Whether they are travelling for business, leisure or to visit friends and relatives, we look forward to welcoming customers onboard and experiencing our signature Cathay Pacific service.”
Cathay takes guests on a trip through time with Taking Off Again with Kai Tak
Cathay proudly unveiled Taking off Again with Kai Tak at the West Bridge of Kai Tak Sports Park (KTSP), Hong Kong’s groundbreaking stadium and integrated sports, leisure and entertainment landmark, today, 11th November. This audio-visual experience invites visitors to embark on a captivating journey through the shared history of Cathay and its home city Hong Kong. Presented by Cathay, the Taking Off Again with Kai Tak audio-visual experience will be open daily from 10:00 am to 10:00 pm from tomorrow, 12th November, until 31st December 2025. More than a passage As the exclusive Founding Travel Partner at Kai Tak Sports Park, Cathay is committed to supporting the development of sports, arts and culture, and promoting mega events that put Hong Kong on the world stage. The Cathay-branded West Bridge is the latest initiative in Cathay’s partnership with KTSP, offering an audio-visual experience stretching close to 100 metres that transforms the walk between Sung Wong Toi MTR and the Kai Tak Stadium into a vibrant timeline. According to Cathay’s chief customer and commercial officer Lavinia Lau: “Kai Tak has an important place in Cathay’s history, representing the origin of our journey and having been our home for many decades. The West Bridge is located on the historic extension of the former Kai Tak Airport runway where our aircraft once touched down. We aim to bring the audio-visual experience at the West Bridge to life by showcasing key milestones that have shaped our story, and by connecting visitors with the spirit that has propelled both Hong Kong and Cathay through the decades.” Lau added that the West Bridge is more than just a passage, but a living showcase of movement, aspiration, and shared pride. She said: “We hope everyone, from lifelong fans to first-time guests, comes and leaves Kai Tak Sports Park feeling inspired, welcomed, and part of a legacy that empowers them to move beyond.” Kai Tak Sports Park CEO John Sharkey likewise remarked: “We are delighted to unveil this spectacular feature that showcases the strong relationship between Cathay and the Kai Tak precinct, which has played an important part in the aviation history of Hong Kong and its home carrier. With our strategic collaboration, we aspire to establish a focal point for both local and international audiences, and enhance Hong Kong's profile on the world stage. Witnessing this feature is truly spectacular: a must-see for everyone.” A truly unique exhibition experience The Cathay-branded West Bridge is the Greater Bay Area’s first aviation-themed audio-visual experience within a sports venue. Visitors to the West Bridge can enjoy a two-minute-long experience that captures Cathay’s early beginnings in the 1940s with its first aircraft “Betsy” taking off to the skies, the 1960s where Cathay soared through Kowloon City, and the ’80 and ’90s with customers flying to popular destinations around the world. This transitions to the modern day, showcasing Hong Kong’s athletes who Cathay sponsors as they perform on the biggest stages, and its aircraft performing the iconic fly by at the most recent Cathay/HSBC Hong Kong Sevens to mark the event’s debut at Kai Tak Stadium. Along the way, memories of the old Kai Tak Airport’s legendary runway, sporting triumphs, and Cathay’s inspiring firsts unfold, ensuring that every visitor feels part of Hong Kong’s dynamic story. Visitors from Hong Kong and around the world are invited to immerse themselves in this extraordinary journey through time and explore the unique stories of Cathay, Kai Tak and Hong Kong.
Cathay Pacific launches direct route between Hong Kong and Changsha
Cathay Pacific welcomed the launch of its non-stop passenger flights between Hong Kong and Changsha on Friday, 7th November. The inaugural flight CX968 was hailed on arrival with a special water salute at Changsha Huanghua International Airport, marking a new chapter in the enhanced connectivity between Hunan and Hong Kong. To mark the start of the new service, Cathay Pacific held a launch ceremony at Changsha Huanghua International Airport, hosted by Cathay Group CEO Ronald Lam, chief customer and commercial officer Lavinia Lau, director for the Chinese Mainland Arnold Cheng, and director of service delivery Mandy Ng. In attendance were numerous distinguished guests, including deputy party secretary and general manager Cui Wusong, party committee member Wang Qidong, and Hunan Airport Management Group marketing director Zhou Yun. Into the Chinese Mainland Cathay’s Cheng declared that the launch of the Changsha route marks another important step in the company’s strategic expansion in the Chinese Mainland, underscoring its unique position of having deep roots in Hong Kong, being proudly part of China and connecting the world. Cheng said: “This new service reinforces our role in enhancing connectivity between key cities across the Chinese Mainland and the rest of the world, making travel between Hong Kong, Changsha and beyond more seamless for our customers, while showcasing the vibrancy and rich heritage of Hunan Province to travellers from around the globe.” Hunan Airport Management Group’s Zhou likewise remarked: “Hong Kong is an important gateway between Hunan and the world. The direct flights between Changsha and Hong Kong not only make travelling between the two cities easier, but also foster economic, cultural and people-to-people exchanges between Hunan and Hong Kong. With the launch of the new route, travellers from Hunan can enjoy added convenience through seamless check-in and baggage through-check services to connect to over 100 destinations worldwide. At the same time, global travellers can conveniently transit via Hong Kong to reach Changsha. The new service also helps deepen cooperation between Hunan and Hong Kong, promote inbound tourism to Hunan and advance the opening-up of the province. The Airport Group will continue to work closely with all parties to ensure an efficient route operation, while using this as a new starting point to further expand its global network and contribute to Hunan’s development.” Expanding their reach This new route further expands the Cathay Group’s Chinese Mainland network to 24 destinations served by Cathay Pacific and low-cost carrier HK Express. The new daily service provides customers from Hong Kong and across the globe with seamless access to the bustling capital of China’s Hunan Province, while those travelling from Changsha can conveniently connect to the Cathay Group’s global network of over 100 passenger destinations through its Hong Kong hub. Cathay Pacific’s Hong Kong-Changsha service is operated using its state-of-the-art Airbus A321neo aircraft, featuring Business and Economy cabins. Customers can also enjoy the airline’s award-winning inflight entertainment experience during their journey.
Singapore loyalty platform HeyMax debuts in Hong Kong and teams up with Cathay
Singaporean loyalty and travel rewards platform HeyMax has officially made its debut in the Hong Kong market, marking its first international expansion. Platform officials also made use of the occasion to announce a new partnership with Cathay. The move underscores HeyMax's ambition to build Asia's leading open loyalty ecosystem, enabling users to earn and redeem miles across multiple brands and partners. The launch also comes as Hong Kong continues to attract fintech and travel-tech companies seeking to serve a growing base of regional consumers. The company also plans to quadruple its team and expand regional partnerships to support this growth. HeyMax co-founder and chief executive Joe Lu said: "As one of the world's leading travel hubs, Hong Kong plays a pivotal role in connecting global travellers. With both strong outbound and inbound demand, it's a key market in building our global traveller network. HeyMax is well-positioned to help consumers turn everyday spending into meaningful travel experiences, while enabling businesses in Hong Kong to tap into the travel economy as a powerful way to engage their customers and members." The partnership marks a major step in expanding HeyMax's regional rewards ecosystem and driving new collaborations. HeyMax Hong Kong and global head of loyalty partnerships David B Wang added: "Hong Kong is one of Asia's most influential markets for travel, finance, and lifestyle, a natural fit for HeyMax's next phase of growth. Through close collaboration with our partners, we look to help brands connect more deeply with travelers via Max Miles and strengthen our growing network of airline and hotel partners." Big benefits Users in Hong Kong can earn Max Miles from over 300 leading merchants including Watsons, Trip.com, Klook, Starbucks, foodpanda and redeem them for flights, hotels, and rewards from over 30 programmes, including Cathay, ALL Accor, and Qatar Airways. These partnerships reflect HeyMax's role in connecting financial, lifestyle, and travel partners through a unified rewards platform that helps businesses drive deeper loyalty and unlock new value for consumers. As part of the launch, Cathay members in Hong Kong and Southeast Asia can convert Max Miles into Asia Miles and redeem them for travel and lifestyle rewards, including flights on Cathay Pacific, partner airlines, and over 800 partners worldwide. According to Cathay’s regional head of customer travel and lifestyle for Southeast Asia and Oceania Jonathan Ng: "As a premium travel lifestyle brand, partnering with HeyMax enables us to further strengthen our lifestyle ecosystem beyond our home hub of Hong Kong, giving our community of travellers across Southeast Asia more ways to turn everyday spending into meaningful travel experiences. This partnership reflects our ongoing commitment to delivering greater flexibility, value, and choice to our members, wherever they are in their travel journey." Beyond merchants, HeyMax is also working with major partners operating in Hong Kong and beyond such as MoneyHero, Octopus, Preferrd and Visa, who are integrating Max Miles as part of their rewards and customer engagement strategies. In addition, HeyMax's FlyAnywhere feature lets users redeem Max Miles for any flight, on any airline, anywhere in the world. In addition to travel rewards, users can earn miles when purchasing digital vouchers from local favourites such as HKTVmall, 7-Eleven, JHC, and Starbucks, or when shopping for select lifestyle products.
Cathay Pacific Airways Ltd poised to buy back entirety of Qatar Airways’ shareholding
Cathay Pacific Airways Limited and Qatar Airways QCSC announced on 5th November that Qatar Airways has entered into an undertaking to execute a buy-back agreement with Cathay Pacific. These proceedings are in accordance with Cathay’s pending repurchase of the entire Qatar Airways’ shareholding in its organisation. According to Cathay group chair Patrick Healy: “The buy-back reflects our strong confidence in the future of the Cathay Group and underscores our commitment to the development of the Hong Kong international aviation hub. Together with our investment of well over HK$100 billion into our fleet, cabin and lounge products, and digital leadership, we are firmly focused on sustainably growing our business to strengthen Hong Kong’s status as a world-class aviation hub and contribute to the prosperity of the wider Greater Bay Area. I would like to extend my gratitude to Qatar Airways for their unwavering support over the years, and I look forward to continuing our close partnership through the oneworld Alliance relationship. I would also like to thank our shareholders, Swire Pacific and Air China, for their continued trust and support.” Qatar Airways group CEO Badr Mohammed Al-Meer likewise remarked: “This agreement reflects Qatar Airways Group’s disciplined approach to portfolio management and our commitment to delivering sustainable value for our shareholders. Following a period of record profitability and strong performance, this decision is part of a proactive strategy to optimise our investments and position the group for long-term growth. While we adjust our shareholding, we look forward to continuing our collaboration with Cathay through the oneworld Alliance to continue delivering benefits that enhance connectivity and choice for our passengers. Hong Kong remains an important market to Qatar Airways, and we remain fully committed to serving it through our flights and codeshare agreements, offering travellers a seamless and world-class experience that reflects the highest standards of quality, service and innovation.” What happens now? Qatar Airways’ shareholding in Cathay represents approximately 9.57 percent of the total issued shares of Cathay. The total consideration for the buy-back is worth HK$6,969,273,804. Execution of the buy-back agreement by Cathay is subject to certain conditions, including Cathay obtaining approval from its independent shareholders at an Extraordinary General Meeting (EGM).
Cathay’s Discovery Flight 2025 takes 180 first-time flyers on an inspiring journey over Hong Kong
Saturday, 1st November 2025 Cathay proudly hosted its Discovery Flight 2025, welcoming some 180 participants from the Hong Kong SAR Government’s Strive and Rise Programme and Kwun Tong Methodist Social Service. The participants were treated to a memorable 90-minute journey over Hong Kong onboard the airline’s newly retrofitted Boeing 777-300ER aircraft. The Discovery Flight 2025 was hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau, with Chief Secretary for Administration of the Hong Kong SAR Government Eric Chan Kwok-ki as Guest of Honour. Delivering a speech at the event, Chief Secretary for Administration Eric Chan Kwok-ki expressed his gratitude to Cathay for its staunch support of the Strive and Rise programme. He highlighted that Cathay has organised more than 40 activities across the three cohorts of the programme, providing unique aviation experiences to over 3,600 students and mentors. These activities include the Discovery Flight and visits to Cathay City and the wider airport area, such as Cathay Dining and Cathay Cargo Terminal, broadening the students’ horizons, and offering them insights into the dynamic world of aviation. He added that today’s Discovery Flight was a key highlight of the Cathay I Can Fly programme and encouraged everyone to seize the opportunity to expand their perspective, gain new knowledge and forge new connections. Looking ahead, the Government will continue to unite cross-sector efforts to further enhance the Strive and Rise programme. He also expressed hope that Cathay will continue to work hand in hand with wider society to further strengthen Hong Kong’s international aviation hub status. Cathay’s Lavinia Lau said: “At Cathay, we believe in the power of aviation not just to connect places, but to move people forward in life. Through our flagship I Can Fly programme, we’re proud to play a part in nurturing Hong Kong’s future aviators by providing them with opportunities to learn, grow and be inspired. Chief Secretary for Administration of the HKSAR Government Eric Chan Kwok-ki extended a warm welcome to the participants onboard the Discovery Flight 2025 with a special inflight… Cathay Chief Customer and Commercial Officer Lavinia Lau encouraged the participants to experience the joy of flying through Cathay Pacific’s thoughtfully curated inflight dining offerings and… “Today’s Discovery Flight is a celebration of the immense potential of our young people, many of whom are experiencing the joy of flying for the first time. It is also a powerful reminder that the sky is the limit and this is just the beginning. I would like to extend my heartfelt thanks to the Hong Kong SAR Government, as well as over 100 Cathay volunteers, ground staff and flight crew, for making this meaningful experience possible.” The event marks a key milestone in Cathay’s refreshed flagship youth development initiative, I Can Fly, which aims to inspire and empower the next generation of aviation enthusiasts through Education, Discovery and Exploration. The Discovery Flight forms the “Discovery” pillar of the enhanced I Can Fly programme. Alongside the I Can Fly Youth Academy and Aviation Explorer Days, the programme offers a range of unique aviation activities and social service opportunities to help participants broaden their horizons, build confidence and fly high, while nurturing future talent to strengthen Hong Kong’s international aviation hub status. So far this year, the I Can Fly programme has reached about 1,400 young people from across Hong Kong. Chief Secretary for Administration of the HKSAR Government Eric Chan Kwok-ki (left) and Cathay Chief Customer and Commercial Officer Lavinia Lau (right) distributed souvenirs to the participants. Cathay Director People Patricia Hwang (second from left), who also serves as a Star Mentor for the Strive and Rise programme, hosted a sharing session with the participants, hearing about their… Launched in 2003, the Cathay I Can Fly programme is among a wide range of initiatives the airline champions to promote youth development. These include the Cadet Pilot Training Programme, training courses held in collaboration with the Vocational Training Council, various summer internship and graduate trainee programmes, and the Cathay Hackathon, whose final pitch will be held at Cathay City on 16 November 2025.
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