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Carve out an immersive experience at Tanjung Kelayang Reserve, Belitung, Indonesia
Set along one of Indonesia’s lesser-explored coastlines, Tanjung Kelayang Reserve is a sanctuary of sustainable luxury, where untamed beauty meets visionary conservation. "Every aspect of Tanjung Kelayang Reserve is guided by nature itself," shares Daniel Alexander Napitupulu, Director of Tanjung Kelayang Reserve. "Our goal is not just preservation, but to create a self-sustaining model where wildlife, the local community, and hospitality thrive together. Sustainability isn't just about protecting the land—it’s about fostering a deeper connection between people and nature, ensuring that every guest experiences the beauty of Belitung while embracing a renewed sense of responsibility and appreciation for the environment." Belitung’s significance extends beyond its white sands and striking granite formations. Once a key maritime hub on the ancient Silk Road, the island connected traders from China, the Middle East, and Europe. The 1998 discovery of the 9th-century Belitung Shipwreck, filled with Tang Dynasty ceramics and gold, cemented its role in global history. Today, Tanjung Kelayang Reserve preserves this legacy while inviting travelers to explore its unspoiled landscapes. At the heart of the reserve is a commitment to conservation. Over half remains untouched, protecting rare species like the elusive Billiton tarsier, the critically endangered Pelepak tree, and the Sunda pangolin, the world’s most trafficked mammal. A zero-impact water system utilizing local kaolin clay filtration ensures fresh water is sourced sustainably without harming the ecosystem. For those seeking a refined escape, Sheraton Belitung Resort, blends modern luxury with Belitung’s natural beauty. Its 123 elegantly designed rooms and suites overlook the sea, lagoon, or gardens, offering immersive experiences in a pristine setting. Guests can savor innovative Belitung cuisine, unwind by the infinity pool, or embark on eco-treks, island hopping, and visits to UNESCO-listed Geoparks. A dedicated kids’ area ensures families enjoy an enriching stay, making the resort the perfect gateway to Belitung’s wonders. To experience a more exclusive hideaway, Billiton Ekobeach Retreat offers an ideal haven with just four secluded Eco Beach Villas nestled along the shoreline. Thoughtfully designed for privacy and sustainability, the retreat invites guests to dine in an open-air pavilion, savor locally sourced cuisine, and immerse themselves in nature. A short boat ride away, a private island awaits, with pristine silica sand, snorkeling, and diving in crystal-clear waters. Rooted in sustainability, Billiton Ekobeach Retreat offers a rare opportunity to disconnect and embrace Belitung’s raw beauty. Beyond luxury, Tanjung Kelayang Reserve is a movement—an invitation to experience travel differently. Guests can take part in rewilding initiatives, plant endangered Pelepak trees, or witness sea turtle hatchlings making their first journey to the ocean. The reserve’s BlueMind Experiences, inspired by Wallace J. Nichols’ research on water’s therapeutic effects, offer mindful explorations—from island-hopping and rock climbing to guided Whistle Trail hikes, where visitors can spot the White-tailed Eagle and the melodic Whistle Bird, which gives the trail its name. Aspiring to be a pioneer in sustainable tourism, Tanjung Kelayang Reserve seamlessly blends eco conscious design with world-class hospitality. Its locally inspired architecture, crafted from recycled kaolin bricks and driftwood furniture by Belitung artisans, reflects a deep respect for heritage and sustainability. With only one planet to explore, Tanjung Kelayang Reserve offers a rare opportunity to travel with purpose—where every footprint leaves a lasting positive impact.
AirAsia connects Kuala Lumpur to hidden island paradise of Belitung
AirAsia launched a new route connecting Kuala Lumpur to Belitung, an island paradise off the east coast of Sumatra, Indonesia. As the first airline that connects Kuala Lumpur and Belitung, the airline’s four times weekly direct service will commence on 2 October 2019. Belitung, surrounded by more than 100 small islands with pristine beaches and crystal clear water, offers travellers a great island getaway with various water activities and natural beauty. Amanda Woo, regional commercial head of AirAsia said: “Indonesia has more to offer than just Bali and Lombok. Belitung is a beautiful, amazing place with huge untapped tourism potential, and we hope that with this new direct service, more and more people will be able to discover this hidden gem. The new route is also a testament to our firm commitment to support the Indonesian government in its efforts to develop 10 new priority tourism destinations.” Known for picturesque islands with white, sandy beaches, Pulau Pasir, Pulau Batu Burung Garuda, Pulau Leebong and Pulau Batu Berlayar are among the most popular islands surrounding Belitung. Travellers can also explore unique geopark experiences at natural attractions such as Kelayang Cave, Kelapa Kampit Open Pit, Pulau Kepayang Turtle Conservation or Gurok Beraye Waterfall. In addition to the new route, AirAsia will also operate daily flights to Belitung from the Indonesian capital Jakarta beginning from 1 October 2019.
Tanjung Kelayang Reserve appoints Petrie PR as its agency
Asia-based luxury travel and lifestyle PR agency, Petrie PR, is delighted to announce its appointment to represent Tanjung Kelayang Reserve, a sanctuary of pristine beauty and sustainable luxury on Belitung Island, Indonesia. As one of the world’s most eco-conscious destinations, Tanjung Kelayang Reserve offers an unparalleled retreat within a UNESCO Global Geopark, where untouched beaches, striking granite formations, and vibrant marine ecosystems come together in harmony with the local community.Tanjung Kelayang Reserve embodies a refined island lifestyle, welcoming families, couples, adventure seekers, and eco-conscious travellers to experience Sheraton Belitung Resort and Billiton Ekobeach Retreat. These thoughtfully designed accommodations provide a gateway to crystal-clear waters, stunning coastal landscapes, and immersive island explorations that celebrate the region’s natural and cultural heritage. With its highly anticipated launch in Q2 2025, Tanjung Kelayang Reserve is set to redefine Indonesia’s sustainable luxury travel landscape. Petrie PR will spearhead the strategic PR, digital, and influencer activation across key markets in Indonesia and Singapore, positioning the destination as a premier escape for diverse audiences, from wellness enthusiasts to adventure-driven travellers. The agency’s tailored strategy will focus on elevating brand awareness through impactful media relations, thought leadership initiatives, and dynamic collaborations with influential voices in the travel and hospitality industry. "Tanjung Kelayang Reserve represents a rare fusion of sustainability, heritage, and unspoiled natural beauty—one that aligns perfectly with today’s discerning travellers seeking meaningful experiences," said Linda Petrie, Managing Director of Petrie PR. "We are honoured to bring this extraordinary destination to the forefront through a dynamic and impactful communications strategy, reinforcing its status as one of Indonesia’s most compelling luxury escapes immersed in nature." With over three decades of expertise in luxury hospitality, travel, and lifestyle PR, Petrie PR remains dedicated to crafting compelling narratives that enhance brand presence on the global stage.
Banyan Tree’s multi-brand presence now in Indonesia
Banyan Tree Group has extended its multi-brand presence in Indonesia as part of its regional expansion strategy. With Indonesia being an important market of growth, the group is set to open more hotels in exciting destinations of unspoilt nature and cultural sights within the beautiful country. The country’s social economy, growing in its engagement with impact and sustainable development and business, is in alignment with the group’s expansion plan and founding ethos of embracing the environment and empowering the community. Up in the pipeline, the group has a total of five new hotels comprising Banyan Tree Nipah, Lombok, Angsana Saranam, Bali and the group’s upcoming new brand extension Banyan Tree Escape with potentially three hideaway resorts in the pipeline, in the provinces of Bali, West Nusa Tenggara and North Sumatra. Set to open in second quarter of 2021, Angsana Saranam, Bali is a 82-key wellbeing resort that will highlight Angsana’s unique wellbeing proposition of cultivating joy and memorable connections for families and wellness travellers. It will feature an Angsana Spa and wellbeing facilities with a multifunctional Activity Centre, Movement Space and Vitality Pool for hydrotherapy and aqua activities. An organic farm will also feature harvest-to-dish activities. Banyan Tree Nipah, Lombok is a 72-key luxury beach resort featuring suites and villas with infinity pools and a hilltop oceanfront lobby. With the post-Covid quest for increased emphasis on wellbeing and sustainability, along with pent-up travel adventure in awe-inspiring locations, consumers will seek a deeper dive into experiences for transformation within and without. Banyan Tree Escape, the group’s new brand extension, is the culmination of decades of hospitality experience. The group’s first Banyan Tree Escape will debut in the heart of Ubud, Bali in second quarter of 2021, featuring its signature ‘no walls, no doors’ experience concept. Distinct indoor-outdoor living offers a sanctuary for urban detox, self-introspection and emotional awareness in privacy. Reinventing the basics of food, sleep and in-resort interaction, the brand aims to bring travellers on a rewilding renewal through immersion in nature. Further destinations include a private island and tropical rainforests in Lombok and North Sumatra. Additionally, the group is in active discussions to open more Cassia properties, following its first Cassia Bintan in Indonesia, and Dhawa hotels in the government-identified ‘super-priority destinations’ of Borobudur at Central Java, Labuan Bajo at East Nusa Tenggara, Mandalika in West Nusa Tenggara, Lake Toba in North Sumatra, Likupang in North Sulawesi and Bangka Belitung. Ho Kwon Ping, executive chairman of Banyan Tree Holdings said: “We are more than confident in the enormous potential of the Indonesian market and are directing our business development plans accordingly. A few years ago we made the strategic shift to a design-driven, multi-branded portfolio, differentiated by our brand DNA of wellbeing and sustainability; our pipeline in Indonesia is one example that shows this is paying off.”
Genting Dream deal secures USD900million
Genting Dream Genting Hong Kong has raised USD900million through the successful completion of a sale and leaseback transaction of one of Dream Cruises’ cruise ships – the 2016-built, 150,000 gross ton Genting Dream. A major milestone for all parties, this marks the first ever sale and leaseback transaction that was closed with a consortium of four Chinese leasing companies, through their special purpose vehicles indirectly wholly-owned by Bank of Communications Financial Leasing Co., Ltd, CMB Financial Leasing Co., Ltd, CCB Financial Leasing Corporation Limited and China Development Bank Financial Leasing Co., Ltd respectively with DNB Markets acted as advisor to Genting Hong Kong. Part of the funds received was used for repayment of the outstanding balance of approximately USD502million in respect of the existing bank loan for Genting Dream. Crystal Endeavor “We are very appreciative of the consortium for supporting Genting Hong Kong in the refinancing of Genting Dream which allows a longer repayment period with a balloon payment at the end of 12 years,” said Tan Sri Lim Kok Thay, chairman and chief executive of Genting Hong Kong. “With the completion of this transaction, the Group is now focusing on launching new summer itineraries for Dream Cruises which will showcase the best of Southeast Asia with exciting new destinations including Christmas Island and Belitung in addition to popular destinations such as Palawan and Kota Kinabalu. As well, we are looking forward to the highly anticipated debuts of Crystal Endeavor in August this year and of Global Dream in 2021.” In just over three short years of operation, Dream Cruises’ has grown to its current fleet of Genting Dream, World Dream and Explorer Dream. With the youngest and most modern fleet in the world, Dream Cruises has been honoured with a series of prestigious international awards and accolades from Asia and across the globe.
Swiss-Belhotel blends modern hospitality and local heritage on Bangka Island, Indonesia
Bangka Belitung Islands, Indonesia Swiss-Belhotel International has unveiled a new upscale hotel in Bangka Island, Indonesia, adding to its expansive portfolio in the country. Indonesia is already a big market for Swiss-Belhotel with 65 properties currently in operation across the country. It manages hotels from major tourist centres to some of the countries top destinations. And with the addition of Swiss-Belhotel Pangkalpinang, which opened on 9 June 2018, the brand’s hotel portfolio in Indonesia will only grow bigger – with approximately 30 more properties in its pipeline. Swiss-Belhotel Pangkalpinang is located in the heart of the provincial capital of the Bangka Belitung Islands off the east coast of Sumatra. It’s strategically located five kilometres from Depati Amir Airport, the main air gateway to Bangka Island, which offers direct connections to and from Jakarta, Palembang and other Indonesian cities. “Bangka Belitung Islands have developed their own distinctive cultural style and charm” “With their diverse history, strategic location and rich natural resources, the Bangka Belitung Islands have developed their own distinctive cultural style and charm. Swiss-Belhotel Pangkalpinang will bring contemporary hospitality to these islands while also showcasing the area’s unique heritage,” commented Gavin Faull, chairman and president of Swiss-Belhotel International. Swiss-Belhotel Pangkalpinang The newly-built hotel is designed with a contemporary style. It houses 145 rooms and suites, a Swiss-Café Restaurant, lobby lounge, wine bar, fitness centre, spa and an outdoor swimming pool. In addition, it features three meeting rooms and a ballroom to host a variety of events which can accommodate up to 875 guests. Swiss-Belhotel Pangkalpinang is modern city hotel. And to give balance to its contemporary design, adjacent to the hotel is The House of Lay, a classical Malayan-style home, which is now an authentic local restaurant. It was built in 1860, and it is currently one of the oldest buildings in the city – a contrast to the new upscale hotel. “The islands are a major centre for several industries, including oil and gas exploration, so Swiss-Belhotel Pangkalpinang will provide a convenient base and complete facilities for corporate guests. We will also welcome the rising number of leisure travellers who are starting to discover the beautiful beaches, crystal clear seas and rich culture of these idyllic islands,” added Faull. Bangka Botanical Garden Surrounding the hotel are local attractions including the Bangka Botanical Garden, Pemali Hot Springs and a series of beaches, while Chinese temples, fishing villages and a tin mining museum that highlights the area’s diverse heritage. Swiss-Belhotel Pangkalpinang is offering an introductory rate of IDR599,000 net per night for two people sharing a Deluxe Room. This offer is valid for stays from 10 June to 10 July 2018.
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