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Delta welcomes YouTube and YouTube Premium onboard
YouTube is now onboard as the newest partner to join Delta’s industry-leading in-flight entertainment experience. The partnership brings ad-free access to a selection of YouTube videos, podcasts and music playlists onboard. Plus, SkyMiles Members logged in to Delta Sync Wi-Fi can unlock a 14-day free preview of YouTube Premium on Delta Wi-Fi-enabled flights within the U.S – no form of payment required Your next flight just got a lot more entertaining. Delta and YouTube are teaming up to bring two customer favorites together: Delta’s industry-leading in-flight entertainment and fan-favorite YouTube content. Announced at CES 2025, the first-of-its-kind partnership unites a global airline that has spent a century redefining how customers connect with the world around them through travel with a vibrant media brand that has spent the last two decades transforming culture through video and building a thriving creative economy. Remote video URL Now rolling out across Delta’s fleet – both on fast, free Delta Sync Wi-Fi presented by T-Mobile for personal devices and on all seatback screens – the new partnership brings SkyMiles Members and customers frictionless, ad-free access to a selection of popular YouTube creators, podcasts and music playlists onboard most flights. “This partnership was born from a simple but powerful insight: our customers love YouTube,” said Julieta McCurry, Delta’s Vice President of In-Flight Entertainment and Connectivity. “As two leaders in our respective spaces, each with a legacy of innovation and a deep commitment to serving as agents of human connection, Delta and YouTube are uniquely positioned to deliver an unmatched customer experience – one that meets you where you are and helps you discover more of your world.” What to expect Whether enjoying hours of content on your seatback screen or streaming on your personal device, YouTube is now part of the journey. Here’s how it comes to life: On seatback screens Delta leads the industry with more than 165,000 seatback screens across 930+ aircraft, offering customers an experience in the sky that feels more like the one in their living room. A selection of YouTube videos, podcasts and music playlists is rolling out now across all seatback screens, including the 300+ and counting powered by Delta Sync. Customers will enjoy: A selection of podcasts and videos from popular YouTube creators: From travel and lifestyle to comedy and culture, customers can explore YouTube content tailored to their journey from creators like MrBeast, Nick DiGiovanni, Kinigra Deon, Michelle Khare, Mel Robbins, Mother Goose Club and more. YouTube Music Playlists: Dozens of playlists designed for every customer and travel mood—with more to come. YouTube Premium on Delta Sync Wi-Fi Beginning Oct. 1, U.S. SkyMiles Members logged in to fast, free Delta Sync Wi-Fi on their personal devices and flying domestically can unlock an exclusive 14-Day Free Preview of YouTube Premium – no form of payment required. That means full access to YouTube and YouTube Music’s vast library of videos and music, ad-free, offline and in the background. More than 930 Delta aircraft are currently operating with fast, free Delta Sync Wi-Fi domestically and internationally – connectivity at a scale that remains unmatched in the industry, with teams hard at work to bring the service to more customers every day. A new sound as you board Plus, Delta’s boarding music is now powered by YouTube Music. Customers will enjoy a new instrumental pop soundscape designed alongside Delta Flight Attendants to be elevated, comforting and friendly for all ages. “We’re incredibly proud to bring the best of YouTube and YouTube Premium to the Delta in-flight entertainment experience,” says Miguel Quiroga, Vice President, Product Partnerships, YouTube. “Whether it’s on TVs, phones, or now seatback screens, there’s so many ways to experience YouTube’s top creators, culture-defining podcasts, and fan-favorite music content. All of which is made even better with free access to YouTube Premium, so travelers can enjoy all of YouTube and YouTube Music uninterrupted.” Creators at the center Delta and YouTube are spotlighting creators as cultural connectors. From food and travel influencers to lifestyle voices and storytellers, the partnership brings diverse voices onboard and into the travel experience. With even more on the way, Delta’s in-flight entertainment now features fan-favorite creators, video podcasts and kids content. What’s next This partnership launch is part of a broader transformation—one that blends cutting-edge technology with meaningful collaborations to enhance how customers engage with content—both in the air and on the ground. As announced at CES 2025, Delta is introducing a state-of-the-art, next-generation Delta Sync seatback experience, expected to debut with select aircraft in 2026. The new cloud-based platform is designed to evolve with customer preferences over time, offering a more personalized and seamless entertainment experience. About Delta’s industry-leading in-flight entertainment Recently named Best Airline Entertainment in the 2025 Rolling Stone Travel Awards for its best-in-class content and having something for everyone to enjoy onboard, Delta continues to set the standard in in-flight entertainment. With fast, free Delta Sync Wi-Fi on more than 930 aircraft and over 165,000 seatback screens – the most of any domestic competitor – Delta has you covered .
YouTube UK’s travel ads leaderboard
These are the ranking of YouTube UK’s Travel Ads Leaderboard, which will be updated throughout the travel peak season. Please see the ranking, current as of 18 February 2025, below. Jet2.com - reached 34.1.M views TUI UK - 10.5 M views Discover Ireland - reached 9.4M On the Beach Holidays reached 9.1M easyJet - reached 6.8M Commenting on the leaderboard, Anna Sawbridge, Director of Travel at Google said: “Every month, 46m adults in the UK tune in to watch their favourite content on YouTube, cementing the platform’s value for creators, brands and audiences in need of inspiration. “So it’s no surprise to see some of the biggest travel players across the UK and Ireland capture consumer attention with the immense reach that YouTube and Google’s AI provides. “With a combined 70 million views by the top 5 YouTube travel ads - whether they hint at winter sun, pay homage to heritage, suggest the luxury of an airport lounge, highlight price offers or just remind us why we love them - these results clearly demonstrate that when consumers seek travel inspiration, they turn to YouTube. “We know that consumers are still searching for holidays and travel beyond January, with February and March attracting almost the same number of Google searches as January signalling sustained purchase intent. The travel industry must not miss the moment to land their brand in front of travellers in this important period! “For travel advertisers keen to have their day in the sun - make sure you keep the lights on throughout Q1 by meeting their customers where they are, leveraging AI to drive their specific goals and using YouTube, the number one source for consumers for inspiration.
AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData
Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns use compelling imagery and digital technology to highlight quick, cost-effective travel, reveals the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “AirAsia’s campaigns highlight diverse flight options, discounts, and customer-focused solutions like flight tracking and refunds. The ads focus on enhancing the end-to-end travel experience, from convenient booking through the ‘AirAsia MOVE’ app to ensuring punctual flights and easy access to refunds, and faster travel through ‘Fast Pass" services. This approach resonates with travelers seeking both affordability and reliability. Additionally, region-specific campaigns incorporate local cultural elements, boosting appeal and consumer engagement by aligning with local values.” Below are the key focus areas of AirAsia’s advertisements, revealed by GlobalData’s Global Ads Platform: Affordable and accessible travel: AirAsia offers discounts like "25% Off Flights" and targeted promotions for budget-conscious travelers. The airline maintains low-cost travel options while maintaining service quality for a wide range of customers Effortless digital experience: The AirAsia MOVE app streamlines booking, provides exclusive discounts, and enables real-time flight tracking. Instructional ads guide users through refund processes and digital services, enhancing control, convenience, and overall user satisfaction. Streamlined travel and customer Care: AirAsia enhances the passenger journey with "FAST PASS" priority services, transparent flight management, and solutions to common travel disruptions. These initiatives reinforce trust, improve efficiency, and elevate the overall customer experience. Cultural and festive appeal: AirAsia integrates cultural themes and holiday celebrations, incorporating Christmas, New Year imagery, and Indian cultural representation. These campaigns create emotional resonance, encouraging travel during festive seasons and strengthening brand engagement. Captivating destinations and experiences: Through immersive visual storytelling, AirAsia highlights scenic landscapes, city skylines, and cultural landmarks such as Kaohsiung. By showcasing vibrant experiences, the airline inspires travelers to explore diverse and enriching destinations. Kishor concludes: “As travel demand surges, AirAsia’s ability to balance cost-efficiency with personalized, tech-driven services will be crucial in sustaining customer loyalty and market leadership.”
Qatar Airways YouTube ads showcase innovation, strategic partnerships, and enhanced passenger experiences: GlobalData
Qatar Airways’ YouTube advertising campaigns for the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger experiences. The airline leverages major global events, sports sponsorships and cutting-edge inflight technology to engage diverse audiences. By emphasizing seamless connectivity, luxury offerings, and exclusive partnerships, the campaigns appeal to sports enthusiasts, high-end travellers, and those seeking convenience. This approach reflects Qatar Airways' commitment to elevating the travel experience and expanding its global presence, according to the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “Qatar Airways' advertising campaign highlights its strategy of leveraging partnerships with prominent events like Formula 1 and the UEFA Champions League, while also showcasing innovations such as Starlink Wi-Fi and ORYX ONE. The ads emphasized the airline’s focus on enhancing both in-flight and on-ground experiences, aiming to enhance global connectivity and cultural engagement. By showcasing diverse destinations and highlighting the potential for unique travel experiences, the campaign aims to inspire and appeal to those seeking meaningful adventures and a comprehensive journey." Below are the key focus areas of Qatar Airways’ advertisements, revealed by GlobalData’s Global Ads Platform: Technological innovation: Qatar Airways consistently showcases its adoption of new technologies, including Starlink-powered Wi-Fi, which is described as offering "the fastest Wi-Fi in the sky." The airline also highlights advancements in aircraft design and passenger comfort, such as the Qsuite 2.0, aiming to provide a seamless and connected travel experience. Strategic partnerships: The airline's collaborations with prominent sporting events and organizations, such as Formula 1, the UEFA Champions League, and FIFA, are prominently featured. These partnerships are used to associate Qatar Airways with excitement, global reach, and high performance, increasing overall brand visibility. In-flight entertainment: The airline emphasizes its exclusive entertainment offerings, such as the "Pit Stop" series on ORYX ONE, showcasing high-quality in-flight content that enhances the overall passenger experience. This approach highlights Qatar Airways' commitment to providing a comprehensive and enjoyable travel journey. Human connection and personalization: The "Cabin Crew Essentials" and "Star in Your Own Adventure" advertisements focus on relatable stories and individual experiences. This approach fosters a sense of connection with the audience, positioning Qatar Airways as an enabler of personal journeys and meaningful moments. Destination promotion and global reach: Qatar Airways' ads highlight its global reach with seamless connections to over 170 destinations, showcasing cultural landmarks from Texas, Italy, and Qatar. This positions the airline as a gateway to enriching travel experiences, promoting tourism, cultural exploration, and major events.
Top 10 picture-perfect destinations according to TikTok, Instagram and YouTube
New research reveals the world’s most picture-perfect destinations reaching over 28 billion TikTok views and 150 million Instagram posts. The study by money.co.uk analysed the world’s most popular travel destinations on the number of Instagram posts, TikTok views and annual searches for YouTube vlogs to reveal the world’s most picture-perfect places. Rank Destination, Country Instagram Posts TikTok Views YouTube Searches Picture-Perfect Score /10 1 London, UK 155.6m 28.0bn 156,000 9.83 2 Dubai, United Arab Emirates 117.7m 65.8bn 144,000 9.77 3 Paris, France 135.0m 24.8bn 156,000 9.74 4 New York City, USA 138.8m 47.2bn 73,200 9.66 5 Bali, Indonesia 69.2m 12.2bn 276,000 9.52 6 Los Angeles, USA 78.7m 14.4bn 73,200 9.35 7 Barcelona, Spain 66.0m 36.6bn 67,200 9.32 8 Istanbul, Turkey 123.3m 28.4bn 40,800 9.31 9 Miami, USA 84.2m 18.2bn 57,600 9.23 10 Tokyo, Japan 59.1m 7.4bn 144,000 9.15 The most popular destination on all three social media platforms combined is the capital of the UK, London - one of the most visited cities in the world. London is the most Instagrammed city in the world, with more than 150 million posts on Instagram mentioning the city, as well as more than 28 billion views on TikTok and 150,000+ searches for vlogs on YouTube. Not too far behind in second place is Dubai, of the UAE. Dubai is another hugely popular destination, especially on TikTok, whereby the city receives more views than any other. Today Dubai is a luxurious tourist destination with ultramodern hotels and architecture and a lively nightlife scene. Another city that has proved to be a huge hit on social media is Paris, the capital of France. Whether it’s the iconic landmarks such as the Eiffel Tower, or just capturing street scenes of the cafes that line its leafy boulevards, many people have taken to socials to share their trips to the City of Love. The most popular destination amongst YouTube vloggers is Bali, with over a quarter of a million annual searches.
YouTuber faked a broken ankle to scam airline for free flight upgrade
Jamie Zhu. Photo from Jamie Zhu YouTube channel A YouTuber/influencer faked an injury to get upgraded to business class on a long-haul flight for free. Australian vlogger Jamie Zhu, who has 1.1 million followers on Instagram, documented how he scammed Cathay Pacific to snag a business class for free. The video opens with Zhu entering a drugstore in the airport after he checked-in in his flight in Sydney. He requested for a “moon boot” or a leg brace intended for patients recovering from broken ankles. Wearing the brace and faking a limp, he headed to the gates. Zhu was set to fly on economy class. He flagged down a flight attendant requesting for an alternative seat because his boot could not fit in limited legroom. Striving for great customer care, Cathay Pacific allowed Zhu to move to an empty seat in business class. "Oh my god, guys, it actually worked," he said after the move then he swiftly removed the boot and put his feet up. He enjoyed lavish perks and services in the business class, including all the food and drink. As Zhu disembarked the plane — without the boot and walking normally — he said he had a relaxing flight. Zhu gained flak from his antic. Some people think that the whole video is fake saying that the passenger beside him in the business class is his father. This led to suspicions that he originally has a business class ticket. Zhu is not the first influencer to hack an airline. NYC native Justin Ross Lee has gone viral for his travel hacks. He spent some of his days on airport lounges even on the days when he is not flying to enjoy the services with a refundable first-class ticket. He gets seat upgrades by feigning a nut allergy by claiming there is a “nut residue on the seat”. https://www.youtube.com/watch?v=JZIZy-_txBw&t=17s
When Fun Becomes Fatal: The Human Cost of Ignoring Fire Safety
Representative Image We have seen celebrations marred by tragedy when fire destroyed lives at a beach nightclub in Goa and more recently many young lives were lost at a ski resort fire in Switzerland. Who remains accountable? It takes few seconds for a fire to move from a spark to a raging inferno, a death trap for anyone around. At least 40 people lost their lives and several others were injured with severe burns after a fire broke out at a bar in Switzerland's Crans-Montana on 1 January. The blaze took place at Le Constellation in the luxury Alpine ski resort town following an explosion. It is speculated that sparkling candles atop Champagne bottles ignited the fatal fire at a Swiss ski resort when they came too close to the ceiling of a bar crowded with New Year’s Eve revellers. Hundreds of people came to mourn at the memorial mass and silent march at a Swiss ski resort. 25 people were killed; 6 others were injured in a devastating fire at a nightclub in North Goa in December 2025. The fire broke out at Birch by Romeo Lane club, a club in Baga, one of Goa’s most popular beaches, in Arpora village, around 25 km from the state capital, Panaji, shortly after midnight. The cause still remains to be determined divided between safety lapses, cylinder blast and indoor fireworks. Representative Image Some essentials for fire safety include: Clear Exit Safe and expeditious exit routes are required in any event space, bar or restaurant. They should be clearly marked and easily accessible and openable. The location and signage of escape routes should be clearly indicated. Fire safety inspection and risk assessment This should be routinely conducted, the presence or use of highly flammable materials in wall, ceiling and floor coverings and interior decoration should be limited. Electricity, heating and ventilation systems need to have the correct compliances. Regular risk assessment drills should be carried out. Managing crowds Staff should be trained to manage crowds and, in an emergency, show the exit route. Numbers should not exceed the safe capacity of the area. They should be trained to use fire extinguishers which should be readily available. Use of fireworks inside Here comes the role of the event planners to also ensure the entertainment does not breach safety norms. Smokers need to ensure stray cigarettes butts don’t ignite lives. Fire craftsperson should ensure safety first , if allowed to use fireworks in the confined interiors. With so much going on around the word: with geo-political unrest and wars, at least when given, the chance for enjoyment, it should be experienced with the choice of safety. Everyone needs to take accountability, the people who plan the entertainment, we as guests who go there to enjoy and most importantly the owners, and managers who especially around festive times should re ensure that all fire safety protocols are complied with.
ITE Hong Kong: Looking back at 2025, Gearing up for 2026
As 2026 opens its doors, ITE Hong Kong takes us on a trip back to the year that was with a highlights reel that shows off the best of the Hong Kong mega-event. As the special autonomous region's biggest travel and tourism trade event, ITE Hong Kong has been instrumental in bringing in the world's leading companies in the industry, enabling them to interact with local travel professionals, establish or strengthen connections, and offer Chinese travellers the world practically at their fingertips. With the success of the 2025 exposition, the team behind the event looks forward to its next edition in June of this year which will be staged concurrently with the 21st MICE Travel Expo , further strengthening ties between China and the world through the experience of travel.
Tokyo Govt social media reaches 1.37m followers
Representative Image The Tokyo Metropolitan Government (TMG) has announced that its official social media accounts have surpassed 1.37 million followers, showcasing the city's culture, technological advancements, and safety measures to a global audience. These platforms provide insights into Tokyo's vibrant life, including festivals, innovation conferences, and safety initiatives. SusHi Tech Tokyo, Asia's largest innovation conference, is a key feature on these channels. Held annually in April and May, the event highlights sustainable city innovations. This year, influencer Kawaii Coco shared her experience at the conference, which will next occur from 27 to 29 April 2026, bringing together global start-ups, investors, and students. Safety is another focal point, with Tokyo Gov sharing stories about the city's resilience. A recent collaboration with influencer Yamatrips revealed Tokyo's underground tunnel system designed to prevent flooding. This initiative is part of TMG's commitment to ensuring "Safety for the Next 100 Years." The accounts also feature interviews with international residents, offering perspectives on living and working in Tokyo. One interviewee, an Indian Ph.D. student, praised Tokyo's diversity and business opportunities. Tokyo Gov encourages public engagement through the #MyEdoTokyo campaign, inviting users to share photos of the city. These images may be featured on Tokyo's official Instagram, X, or Facebook accounts, celebrating the blend of Tokyo's historical and modern elements. For more updates, follow Tokyo Gov on Instagram, Facebook, X, LinkedIn, and YouTube. ```
Delta’s Wi-Fi revolution hits 1000th aircraft
Delta has reached another major industry milestone with the installation of fast, free Delta Sync Wi-Fi presented by T-Mobile on its 1,000th aircraft, representing approximately 75% of the total fleet. Now on more than 1,000 Delta aircraft, SkyMiles® Members can access fast, free Delta Sync Wi-Fi — an unprecedented milestone in the airline’s journey to deliver a premium, connected and more personalized experience to every customer, on every flight. At Delta, connection is at the heart of our mission, and the reason we lead the industry in bringing fast, free Wi-Fi to the skies, with more free Wi-Fi-equipped aircraft than any other U.S. carrier. That means more “hello”s from 30,000 feet, more inspiration sparked, more possibilities unlocked, more deals closed, more opportunities to share moments and updates instantly, more connections made before the wheels even touch down. To date, over 100 million sessions have been logged on Delta Sync Wi-Fi. Delta teams have been hard at work with our satellite partners ensuring each aircraft has the best technology onboard to deliver the consistent and reliable experience customers expect at scale across our global network. More than just “getting online”: What Delta Sync unlocks for your experience Delta's multi-year journey to achieve gate-to-gate seamless connectivity is the foundation for its industry-leading Delta Sync product — the engine behind a truly connected onboard experience. Whether through Delta Sync Wi-Fi, which unlocks Members-only offers, exclusive content and travel inspiration in-flight, or Delta Sync seatback, which makes the seatback screen feel more like your home smart TV, Delta has redefined what it means to stay connected at 30,000 feet. And in case you missed it: New partners like YouTube and Crunchyroll are now onboard, joining customer favorites like Paramount+. Whether enjoying in the air or discovering exclusive offers you can take with you after the flight, these experiences powered by Delta Sync Wi-Fi make your journey with Delta even more entertaining – whatever your destination. “Delta’s commitment to delivering connectivity for every customer has been game-changing, both for our customers and for the industry at large,” said Ranjan Goswami, senior vice president, customer experience design. “We're turning our planes into platforms, where customers can stay entertained, connected and informed from takeoff to landing. Delta Sync is the enabler that makes these personalized experiences and exclusive offers possible.” Empowering young explorers with Kids Map Introducing Kids Map — a vibrant, interactive adventure, now rolling out to select Delta Sync seatback screens. Just in time for holiday family travel, Kids Map transforms the inflight journey into a world of discovery, where young (and young at heart!) travelers can explore continents, landmarks and nature through colorful illustrations, playful games and engaging quizzes. With progress badges, fun mini-games and a cast of friendly characters, Kids Map brings the most popular seatback feature – the inflight map – to junior flyers, keeping kids entertained and curious from takeoff to landing. Get ready for a gamified, award-winning experience that makes flying with Delta even more magical for families. Discover more before you land with Destination Stories Beginning early next year, the new “Destination Stories” feature debuts on select flights, transforming your seatback screen into a story-led travel guide. Book local activities, discover exclusive offers and dive deep into your destination — right from your seat. Destination Stories lets you explore must-see attractions, hidden gems and exclusive offers, helping you prepare for your journey at 30,000 feet. More personalized seatback screen experiences, coming to a plane near you Delta Sync seatback is expanding to the Boeing 737-900 fleet — a breakthrough innovation that unlocks the personalized seatback experience on legacy hardware. Limited rollout will begin early next year, bringing smart, at-home-like experiences to more customers at 30,000 feet. Delta Sync seatback is now available on more than 300 aircraft and six different fleet types, representing a total 45% of IFE enplanements. There’s more: Delta Sync seatback is currently rolling out across our Boeing 737-800 fleet, and beginning next year, it comes onboard the 767-300 and A350-900 — bringing the experience to widebody planes for the first time. What’s on the menu? Customers seated in domestic Delta One and Delta First can now explore interactive food and beverage on their seatback screens, making in-flight dining easier and more personalized than ever. See menus by route and time of day, and dive deep into rich product descriptions to ensure your selection matches your dietary needs. Look for expansion of this experience to more routes and more seat products in 2026. “Delivering on this vision meant rethinking what was possible in-flight,” said Glenn Latta, managing director, In-fight Entertainment and connectivity. “Now, thanks to the innovation and perseverance of Delta people, we’ve built a platform that meets today’s expectations and anticipates tomorrow’s.”
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