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YouTube UK’s travel ads leaderboard

These are the ranking of YouTube UK’s Travel Ads Leaderboard, which will be updated throughout the travel peak season. Please see the ranking, current as of 18 February 2025, below. Jet2.com - reached 34.1.M views TUI UK - 10.5 M views Discover Ireland - reached 9.4M On the Beach Holidays reached 9.1M easyJet -  reached 6.8M Commenting on the leaderboard, Anna Sawbridge, Director of Travel at Google said: “Every month, 46m adults in the UK tune in to watch their favourite content on YouTube, cementing the platform’s value for creators, brands and audiences in need of inspiration. “So it’s no surprise to see some of the biggest travel players across the UK and Ireland capture consumer attention with the immense reach that YouTube and Google’s AI provides. “With a combined 70 million views by the top 5 YouTube travel ads - whether they hint at winter sun, pay homage to heritage, suggest the luxury of an airport lounge, highlight price offers or just remind us why we love them -  these results clearly demonstrate that when consumers seek travel inspiration, they turn to YouTube. “We know that consumers are still searching for holidays and travel beyond January, with February and March attracting almost the same number of Google searches as January signalling sustained  purchase intent. The travel industry must not miss the moment to land their brand in front of travellers in this important period! “For travel advertisers keen to have their day in the sun - make sure you keep the lights on throughout Q1 by meeting their customers where they are, leveraging AI to drive their specific goals and using YouTube, the number one source for consumers for inspiration.      

Airlines and Aviation

AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData

Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns use compelling imagery and digital technology to highlight quick, cost-effective travel, reveals the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “AirAsia’s campaigns highlight diverse flight options, discounts, and customer-focused solutions like flight tracking and refunds. The ads focus on enhancing the end-to-end travel experience, from convenient booking through the ‘AirAsia MOVE’ app to ensuring punctual flights and easy access to refunds, and faster travel through ‘Fast Pass" services. This approach resonates with travelers seeking both affordability and reliability. Additionally, region-specific campaigns incorporate local cultural elements, boosting appeal and consumer engagement by aligning with local values.” Below are the key focus areas of AirAsia’s advertisements, revealed by GlobalData’s Global Ads Platform: Affordable and accessible travel: AirAsia offers discounts like "25% Off Flights" and targeted promotions for budget-conscious travelers. The airline maintains low-cost travel options while maintaining service quality for a wide range of customers Effortless digital experience: The AirAsia MOVE app streamlines booking, provides exclusive discounts, and enables real-time flight tracking. Instructional ads guide users through refund processes and digital services, enhancing control, convenience, and overall user satisfaction. Streamlined travel and customer Care: AirAsia enhances the passenger journey with "FAST PASS" priority services, transparent flight management, and solutions to common travel disruptions. These initiatives reinforce trust, improve efficiency, and elevate the overall customer experience. Cultural and festive appeal: AirAsia integrates cultural themes and holiday celebrations, incorporating Christmas, New Year imagery, and Indian cultural representation. These campaigns create emotional resonance, encouraging travel during festive seasons and strengthening brand engagement. Captivating destinations and experiences: Through immersive visual storytelling, AirAsia highlights scenic landscapes, city skylines, and cultural landmarks such as Kaohsiung. By showcasing vibrant experiences, the airline inspires travelers to explore diverse and enriching destinations. Kishor concludes: “As travel demand surges, AirAsia’s ability to balance cost-efficiency with personalized, tech-driven services will be crucial in sustaining customer loyalty and market leadership.”

Airlines and Aviation

Qatar Airways YouTube ads showcase innovation, strategic partnerships, and enhanced passenger experiences: GlobalData

Qatar Airways’ YouTube advertising campaigns for the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger experiences. The airline leverages major global events, sports sponsorships and cutting-edge inflight technology to engage diverse audiences. By emphasizing seamless connectivity, luxury offerings, and exclusive partnerships, the campaigns appeal to sports enthusiasts, high-end travellers, and those seeking convenience. This approach reflects Qatar Airways' commitment to elevating the travel experience and expanding its global presence, according to the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “Qatar Airways' advertising campaign highlights its strategy of leveraging partnerships with prominent events like Formula 1 and the UEFA Champions League, while also showcasing innovations such as Starlink Wi-Fi and ORYX ONE. The ads emphasized the airline’s focus on enhancing both in-flight and on-ground experiences, aiming to enhance global connectivity and cultural engagement. By showcasing diverse destinations and highlighting the potential for unique travel experiences, the campaign aims to inspire and appeal to those seeking meaningful adventures and a comprehensive journey." Below are the key focus areas of Qatar Airways’ advertisements, revealed by GlobalData’s Global Ads Platform: Technological innovation: Qatar Airways consistently showcases its adoption of new technologies, including Starlink-powered Wi-Fi, which is described as offering "the fastest Wi-Fi in the sky." The airline also highlights advancements in aircraft design and passenger comfort, such as the Qsuite 2.0, aiming to provide a seamless and connected travel experience. Strategic partnerships: The airline's collaborations with prominent sporting events and organizations, such as Formula 1, the UEFA Champions League, and FIFA, are prominently featured. These partnerships are used to associate Qatar Airways with excitement, global reach, and high performance, increasing overall brand visibility. In-flight entertainment: The airline emphasizes its exclusive entertainment offerings, such as the "Pit Stop" series on ORYX ONE, showcasing high-quality in-flight content that enhances the overall passenger experience. This approach highlights Qatar Airways' commitment to providing a comprehensive and enjoyable travel journey. Human connection and personalization: The "Cabin Crew Essentials" and "Star in Your Own Adventure" advertisements focus on relatable stories and individual experiences. This approach fosters a sense of connection with the audience, positioning Qatar Airways as an enabler of personal journeys and meaningful moments. Destination promotion and global reach: Qatar Airways' ads highlight its global reach with seamless connections to over 170 destinations, showcasing cultural landmarks from Texas, Italy, and Qatar. This positions the airline as a gateway to enriching travel experiences, promoting tourism, cultural exploration, and major events.    

Features

Top 10 picture-perfect destinations according to TikTok, Instagram and YouTube

  New research reveals the world’s most picture-perfect destinations reaching over 28 billion TikTok views and 150 million Instagram posts.  The study by money.co.uk analysed the world’s most popular travel destinations on the number of Instagram posts, TikTok views and annual searches for YouTube vlogs to reveal the world’s most picture-perfect places. Rank Destination, Country  Instagram Posts TikTok Views YouTube Searches Picture-Perfect Score /10 1 London, UK 155.6m 28.0bn 156,000 9.83 2 Dubai, United Arab Emirates 117.7m 65.8bn 144,000 9.77 3 Paris, France 135.0m 24.8bn 156,000 9.74 4 New York City, USA 138.8m 47.2bn 73,200 9.66 5 Bali, Indonesia 69.2m 12.2bn 276,000 9.52 6 Los Angeles, USA 78.7m 14.4bn 73,200 9.35 7 Barcelona, Spain 66.0m 36.6bn 67,200 9.32 8 Istanbul, Turkey 123.3m 28.4bn 40,800 9.31 9 Miami, USA 84.2m 18.2bn 57,600 9.23 10 Tokyo, Japan 59.1m 7.4bn 144,000 9.15 The most popular destination on all three social media platforms combined is the capital of the UK, London - one of the most visited cities in the world. London is the most Instagrammed city in the world, with more than 150 million posts on Instagram mentioning the city, as well as more than 28 billion views on TikTok and 150,000+ searches for vlogs on YouTube. Not too far behind in second place is Dubai, of the UAE. Dubai is another hugely popular destination, especially on TikTok, whereby the city receives more views than any other. Today Dubai is a luxurious tourist destination with ultramodern hotels and architecture and a lively nightlife scene. Another city that has proved to be a huge hit on social media is Paris, the capital of France. Whether it’s the iconic landmarks such as the Eiffel Tower, or just capturing street scenes of the cafes that line its leafy boulevards, many people have taken to socials to share their trips to the City of Love.   The most popular destination amongst YouTube vloggers is Bali, with over a quarter of a million annual searches.  

Airlines and Aviation

YouTuber faked a broken ankle to scam airline for free flight upgrade

Jamie Zhu. Photo from Jamie Zhu YouTube channel A YouTuber/influencer faked an injury to get upgraded to business class on a long-haul flight for free. Australian vlogger Jamie Zhu, who has 1.1 million followers on Instagram, documented how he scammed Cathay Pacific to snag a business class for free. The video opens with Zhu entering a drugstore in the airport after he checked-in in his flight in Sydney. He requested for a “moon boot” or a leg brace intended for patients recovering from broken ankles. Wearing the brace and faking a limp, he headed to the gates. Zhu was set to fly on economy class. He flagged down a flight attendant requesting for an alternative seat because his boot could not fit in limited legroom. Striving for great customer care, Cathay Pacific allowed Zhu to move to an empty seat in business class. "Oh my god, guys, it actually worked," he said after the move then he swiftly removed the boot and put his feet up. He enjoyed lavish perks and services in the business class, including all the food and drink. As Zhu disembarked the plane — without the boot and walking normally — he said he had a relaxing flight. Zhu gained flak from his antic. Some people think that the whole video is fake saying that the passenger beside him in the business class is his father. This led to suspicions that he originally has a business class ticket. Zhu is not the first influencer to hack an airline. NYC native Justin Ross Lee has gone viral for his travel hacks. He spent some of his days on airport lounges even on the days when he is not flying to enjoy the services with a refundable first-class ticket. He gets seat upgrades by feigning a nut allergy by claiming there is a “nut residue on the seat”. https://www.youtube.com/watch?v=JZIZy-_txBw&t=17s

Annual and Interim Reports

SHR Holds 2025 Annual General Meeting of Shareholders, Approves Dividend Payment of THB 0.03 per Share and Advances 2025 Strategy

S Hotels and Resorts Public Company Limited (SET: SHR), a leading international hotel and resort management company under Singha Estate Public Company Limited (SET: S), led by Mr Apisak Tantivorawong, Chairman of the Board of Directors; Mr Naris Cheyklin, Chairman of the Executive Committee; Mrs Thitima Rungkwansiriroj, Vice Chairman of the Executive Committee and Mr Michael David Marshall, Chief Executive Officer, together with the Board of Directors, held the company’s Annual General Meeting of Shareholders for the year 2025 on 24 April 2025. A key agenda item was to acknowledge the company’s performance in 2024 and approve a dividend payment based on the year's earnings. Mr. Michael Marshall, CEO, stated after the meeting that the 2024 performance report reflected another strong year for SHR, with total revenue reaching THB 10.35 billion — a 7% year-on-year increase and the highest in the company’s history, and net profit of THB 133.9 million, soaring at an impressive rate of 55% from 2023 level. As a result, the meeting approved a dividend payment of THB 0.03 per share, THB 107,809,200, which doubles the previous year’s level and represents 41.30% of the net profit, as per the separate financial statements after deducting legal reserves, in line with the company’s dividend policy. The recorded date for shareholders entitled to receive the dividend was set for 14 March 2025, with the payment scheduled for 8 May 2025. Looking ahead to 2025, the company is committed to executing its business development plan to strengthen its investment portfolio, enhance service standards, and drive sustainable growth. Key strategies include: Portfolio Efficiency Improvement Strategy The company plans to renovate three additional properties in the United Kingdom, located in key tourist and economic hubs, to enhance service standards and profit potential. It will also pursue an Asset Rotation Strategy, selling non-core assets that do not align with SHR’s growth strategy and reinvesting in high-potential properties, in line with the diversification strategy. Defensive Renovation Projects To maintain its quality of services and competitiveness, SHR plans to renovate certain properties in its portfolio during off-peak seasons to minimise disruption and ensure readiness for the next peak season. Products and Services Development The company will launch SAii Beach Club across all SAii Hotels & Resorts, accompanied by a unique brand-specific food and beverage menu to boost non-room revenue. It also plans to enhance MICE services and expand its sustainable event management under the EIC Certification standard. Brand Enhancement Strategy SHR continues to elevate SAii Hotels & Resorts as a world-class brand and a premier destination for sustainable luxury travel. The brand will grow under a flexible and efficient asset-light business model, with expanded hotel management services offered to global investors. “The 2024 performance reflects SHR’s commitment to stable and sustainable growth. We are pleased to reward our shareholders’ trust with this year’s dividend payment. Looking ahead to 2025, we will continue to enhance our assets and elevate SAii Hotels & Resorts on the global stage, reinforcing our leadership in sustainable luxury tourism,” Mr. Marshall concluded.     About S Hotels and Resorts Public Company Limited S Hotels and Resorts Public Company Limited, the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, Youtube, or LinkedIn. About Singha Estate: Singha Estate PLC. (SET: S) is an international real estate developer and investment company. Singha Estate builds a well-balanced, sustainable business growth by diversifying its portfolio across residential, commercial, hospitality, and industrial estate and infrastructure projects. Through strong partnerships in Thailand and abroad, the company enriches people’s lives and ensures environmentally and socially responsible business operations with a vision of the “Entrusted and Value Enricher” to drive sustainable growth and deliver value to all stakeholders. For more information, visit https://investor.singhaestate.co.th/en/home.

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WTM London – 6-8 November 2023, London UK

Exhibit alongside the world's best travel brands and meet the people who can open the door to the abundant opportunities that lie ahead. Connect with fellow travel innovators, share your solutions in-person and do business deals that don’t happen anywhere else. Ready?

2nd Hospitality Japan Conference – ANA Crowne Plaza Osaka

Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia.

2nd Hospitality Thailand Conference – Eastin Grand Hotel Sathorn Bangkok

Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia. Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia. Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia.

6th Hospitality Philippines Conference – Marriott Manila

Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia.

August 2023 – Digital Travel Asia

Digital Travel APAC is the region's travel event where the ambitious and digitally savvy business leaders and marketing, customer experience, digital transformation and eCommerce heads meet.

Thailand Travel Mart Plus 2023 – 31st May to 2nd June 2023

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ITB Asia 2023: Marina Bay Sands, Singapore 25 – 27 October 2023

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MICE Show Asia 2022: 19-21 October, Marina Bay Sands Singapore

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ITB Asia 2022: 19-21 October Marina Bay Sands, Singapore

ITB Asia 2022 is co-located with MICE Show Asia and Travel Tech Asia covering the key verticals in the travel industry such as Leisure, MICE, Corporate, and Travel Technology. With three shows in one event, it has become Asia's largest travel showcase.

Need a change of pace? Would 3 nights in Bali or Thailand interest you? answer 1 simple question and ENTER NOW!

In partnership with TD, Discova is offering everyone the opportunity to win 1 of 2 amazing prizes, including a 3-night stay at Away Bali Legian Camakila and a 3-night stay at Cross Vibe Bangkok Sukhumvit Hotel.. dont miss out on this chance to relax and unwind

AVIAREPS APAC Virtual Expo 2022 (AAVE)

The AAVE2022 edition gathers quality buyers from an additional 4 countries on top of the 7 existing countries seen in the 2021 edition. Powering the virtual event this year is our AI-matchmaking technology with a strong focus in matching your business needs with the right target segment and audience, ensuring your return of investment, all at the comfort of everyone’s choice of locations. Join our AVIAREPS APAC Virtual Expo 2022 (AAVE) as one of many exhibitors to raise awareness, connect with new partners and customers and strengthen existing relationships.

Can we tempt you with a 2 day getaway at Centara Grand Hua Hin??

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Win the perfect honeymoon with Royal Orchid Sheraton Hotel

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November ’17 – 2nd Annual Hospitality Philippines Conference

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