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Delta welcomes YouTube and YouTube Premium onboard
YouTube is now onboard as the newest partner to join Delta’s industry-leading in-flight entertainment experience. The partnership brings ad-free access to a selection of YouTube videos, podcasts and music playlists onboard. Plus, SkyMiles Members logged in to Delta Sync Wi-Fi can unlock a 14-day free preview of YouTube Premium on Delta Wi-Fi-enabled flights within the U.S – no form of payment required Your next flight just got a lot more entertaining. Delta and YouTube are teaming up to bring two customer favorites together: Delta’s industry-leading in-flight entertainment and fan-favorite YouTube content. Announced at CES 2025, the first-of-its-kind partnership unites a global airline that has spent a century redefining how customers connect with the world around them through travel with a vibrant media brand that has spent the last two decades transforming culture through video and building a thriving creative economy. Remote video URL Now rolling out across Delta’s fleet – both on fast, free Delta Sync Wi-Fi presented by T-Mobile for personal devices and on all seatback screens – the new partnership brings SkyMiles Members and customers frictionless, ad-free access to a selection of popular YouTube creators, podcasts and music playlists onboard most flights. “This partnership was born from a simple but powerful insight: our customers love YouTube,” said Julieta McCurry, Delta’s Vice President of In-Flight Entertainment and Connectivity. “As two leaders in our respective spaces, each with a legacy of innovation and a deep commitment to serving as agents of human connection, Delta and YouTube are uniquely positioned to deliver an unmatched customer experience – one that meets you where you are and helps you discover more of your world.” What to expect Whether enjoying hours of content on your seatback screen or streaming on your personal device, YouTube is now part of the journey. Here’s how it comes to life: On seatback screens Delta leads the industry with more than 165,000 seatback screens across 930+ aircraft, offering customers an experience in the sky that feels more like the one in their living room. A selection of YouTube videos, podcasts and music playlists is rolling out now across all seatback screens, including the 300+ and counting powered by Delta Sync. Customers will enjoy: A selection of podcasts and videos from popular YouTube creators: From travel and lifestyle to comedy and culture, customers can explore YouTube content tailored to their journey from creators like MrBeast, Nick DiGiovanni, Kinigra Deon, Michelle Khare, Mel Robbins, Mother Goose Club and more. YouTube Music Playlists: Dozens of playlists designed for every customer and travel mood—with more to come. YouTube Premium on Delta Sync Wi-Fi Beginning Oct. 1, U.S. SkyMiles Members logged in to fast, free Delta Sync Wi-Fi on their personal devices and flying domestically can unlock an exclusive 14-Day Free Preview of YouTube Premium – no form of payment required. That means full access to YouTube and YouTube Music’s vast library of videos and music, ad-free, offline and in the background. More than 930 Delta aircraft are currently operating with fast, free Delta Sync Wi-Fi domestically and internationally – connectivity at a scale that remains unmatched in the industry, with teams hard at work to bring the service to more customers every day. A new sound as you board Plus, Delta’s boarding music is now powered by YouTube Music. Customers will enjoy a new instrumental pop soundscape designed alongside Delta Flight Attendants to be elevated, comforting and friendly for all ages. “We’re incredibly proud to bring the best of YouTube and YouTube Premium to the Delta in-flight entertainment experience,” says Miguel Quiroga, Vice President, Product Partnerships, YouTube. “Whether it’s on TVs, phones, or now seatback screens, there’s so many ways to experience YouTube’s top creators, culture-defining podcasts, and fan-favorite music content. All of which is made even better with free access to YouTube Premium, so travelers can enjoy all of YouTube and YouTube Music uninterrupted.” Creators at the center Delta and YouTube are spotlighting creators as cultural connectors. From food and travel influencers to lifestyle voices and storytellers, the partnership brings diverse voices onboard and into the travel experience. With even more on the way, Delta’s in-flight entertainment now features fan-favorite creators, video podcasts and kids content. What’s next This partnership launch is part of a broader transformation—one that blends cutting-edge technology with meaningful collaborations to enhance how customers engage with content—both in the air and on the ground. As announced at CES 2025, Delta is introducing a state-of-the-art, next-generation Delta Sync seatback experience, expected to debut with select aircraft in 2026. The new cloud-based platform is designed to evolve with customer preferences over time, offering a more personalized and seamless entertainment experience. About Delta’s industry-leading in-flight entertainment Recently named Best Airline Entertainment in the 2025 Rolling Stone Travel Awards for its best-in-class content and having something for everyone to enjoy onboard, Delta continues to set the standard in in-flight entertainment. With fast, free Delta Sync Wi-Fi on more than 930 aircraft and over 165,000 seatback screens – the most of any domestic competitor – Delta has you covered .
YouTube UK’s travel ads leaderboard
These are the ranking of YouTube UK’s Travel Ads Leaderboard, which will be updated throughout the travel peak season. Please see the ranking, current as of 18 February 2025, below. Jet2.com - reached 34.1.M views TUI UK - 10.5 M views Discover Ireland - reached 9.4M On the Beach Holidays reached 9.1M easyJet - reached 6.8M Commenting on the leaderboard, Anna Sawbridge, Director of Travel at Google said: “Every month, 46m adults in the UK tune in to watch their favourite content on YouTube, cementing the platform’s value for creators, brands and audiences in need of inspiration. “So it’s no surprise to see some of the biggest travel players across the UK and Ireland capture consumer attention with the immense reach that YouTube and Google’s AI provides. “With a combined 70 million views by the top 5 YouTube travel ads - whether they hint at winter sun, pay homage to heritage, suggest the luxury of an airport lounge, highlight price offers or just remind us why we love them - these results clearly demonstrate that when consumers seek travel inspiration, they turn to YouTube. “We know that consumers are still searching for holidays and travel beyond January, with February and March attracting almost the same number of Google searches as January signalling sustained purchase intent. The travel industry must not miss the moment to land their brand in front of travellers in this important period! “For travel advertisers keen to have their day in the sun - make sure you keep the lights on throughout Q1 by meeting their customers where they are, leveraging AI to drive their specific goals and using YouTube, the number one source for consumers for inspiration.
AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData
Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns use compelling imagery and digital technology to highlight quick, cost-effective travel, reveals the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “AirAsia’s campaigns highlight diverse flight options, discounts, and customer-focused solutions like flight tracking and refunds. The ads focus on enhancing the end-to-end travel experience, from convenient booking through the ‘AirAsia MOVE’ app to ensuring punctual flights and easy access to refunds, and faster travel through ‘Fast Pass" services. This approach resonates with travelers seeking both affordability and reliability. Additionally, region-specific campaigns incorporate local cultural elements, boosting appeal and consumer engagement by aligning with local values.” Below are the key focus areas of AirAsia’s advertisements, revealed by GlobalData’s Global Ads Platform: Affordable and accessible travel: AirAsia offers discounts like "25% Off Flights" and targeted promotions for budget-conscious travelers. The airline maintains low-cost travel options while maintaining service quality for a wide range of customers Effortless digital experience: The AirAsia MOVE app streamlines booking, provides exclusive discounts, and enables real-time flight tracking. Instructional ads guide users through refund processes and digital services, enhancing control, convenience, and overall user satisfaction. Streamlined travel and customer Care: AirAsia enhances the passenger journey with "FAST PASS" priority services, transparent flight management, and solutions to common travel disruptions. These initiatives reinforce trust, improve efficiency, and elevate the overall customer experience. Cultural and festive appeal: AirAsia integrates cultural themes and holiday celebrations, incorporating Christmas, New Year imagery, and Indian cultural representation. These campaigns create emotional resonance, encouraging travel during festive seasons and strengthening brand engagement. Captivating destinations and experiences: Through immersive visual storytelling, AirAsia highlights scenic landscapes, city skylines, and cultural landmarks such as Kaohsiung. By showcasing vibrant experiences, the airline inspires travelers to explore diverse and enriching destinations. Kishor concludes: “As travel demand surges, AirAsia’s ability to balance cost-efficiency with personalized, tech-driven services will be crucial in sustaining customer loyalty and market leadership.”
Qatar Airways YouTube ads showcase innovation, strategic partnerships, and enhanced passenger experiences: GlobalData
Qatar Airways’ YouTube advertising campaigns for the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger experiences. The airline leverages major global events, sports sponsorships and cutting-edge inflight technology to engage diverse audiences. By emphasizing seamless connectivity, luxury offerings, and exclusive partnerships, the campaigns appeal to sports enthusiasts, high-end travellers, and those seeking convenience. This approach reflects Qatar Airways' commitment to elevating the travel experience and expanding its global presence, according to the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “Qatar Airways' advertising campaign highlights its strategy of leveraging partnerships with prominent events like Formula 1 and the UEFA Champions League, while also showcasing innovations such as Starlink Wi-Fi and ORYX ONE. The ads emphasized the airline’s focus on enhancing both in-flight and on-ground experiences, aiming to enhance global connectivity and cultural engagement. By showcasing diverse destinations and highlighting the potential for unique travel experiences, the campaign aims to inspire and appeal to those seeking meaningful adventures and a comprehensive journey." Below are the key focus areas of Qatar Airways’ advertisements, revealed by GlobalData’s Global Ads Platform: Technological innovation: Qatar Airways consistently showcases its adoption of new technologies, including Starlink-powered Wi-Fi, which is described as offering "the fastest Wi-Fi in the sky." The airline also highlights advancements in aircraft design and passenger comfort, such as the Qsuite 2.0, aiming to provide a seamless and connected travel experience. Strategic partnerships: The airline's collaborations with prominent sporting events and organizations, such as Formula 1, the UEFA Champions League, and FIFA, are prominently featured. These partnerships are used to associate Qatar Airways with excitement, global reach, and high performance, increasing overall brand visibility. In-flight entertainment: The airline emphasizes its exclusive entertainment offerings, such as the "Pit Stop" series on ORYX ONE, showcasing high-quality in-flight content that enhances the overall passenger experience. This approach highlights Qatar Airways' commitment to providing a comprehensive and enjoyable travel journey. Human connection and personalization: The "Cabin Crew Essentials" and "Star in Your Own Adventure" advertisements focus on relatable stories and individual experiences. This approach fosters a sense of connection with the audience, positioning Qatar Airways as an enabler of personal journeys and meaningful moments. Destination promotion and global reach: Qatar Airways' ads highlight its global reach with seamless connections to over 170 destinations, showcasing cultural landmarks from Texas, Italy, and Qatar. This positions the airline as a gateway to enriching travel experiences, promoting tourism, cultural exploration, and major events.
Top 10 picture-perfect destinations according to TikTok, Instagram and YouTube
New research reveals the world’s most picture-perfect destinations reaching over 28 billion TikTok views and 150 million Instagram posts. The study by money.co.uk analysed the world’s most popular travel destinations on the number of Instagram posts, TikTok views and annual searches for YouTube vlogs to reveal the world’s most picture-perfect places. Rank Destination, Country Instagram Posts TikTok Views YouTube Searches Picture-Perfect Score /10 1 London, UK 155.6m 28.0bn 156,000 9.83 2 Dubai, United Arab Emirates 117.7m 65.8bn 144,000 9.77 3 Paris, France 135.0m 24.8bn 156,000 9.74 4 New York City, USA 138.8m 47.2bn 73,200 9.66 5 Bali, Indonesia 69.2m 12.2bn 276,000 9.52 6 Los Angeles, USA 78.7m 14.4bn 73,200 9.35 7 Barcelona, Spain 66.0m 36.6bn 67,200 9.32 8 Istanbul, Turkey 123.3m 28.4bn 40,800 9.31 9 Miami, USA 84.2m 18.2bn 57,600 9.23 10 Tokyo, Japan 59.1m 7.4bn 144,000 9.15 The most popular destination on all three social media platforms combined is the capital of the UK, London - one of the most visited cities in the world. London is the most Instagrammed city in the world, with more than 150 million posts on Instagram mentioning the city, as well as more than 28 billion views on TikTok and 150,000+ searches for vlogs on YouTube. Not too far behind in second place is Dubai, of the UAE. Dubai is another hugely popular destination, especially on TikTok, whereby the city receives more views than any other. Today Dubai is a luxurious tourist destination with ultramodern hotels and architecture and a lively nightlife scene. Another city that has proved to be a huge hit on social media is Paris, the capital of France. Whether it’s the iconic landmarks such as the Eiffel Tower, or just capturing street scenes of the cafes that line its leafy boulevards, many people have taken to socials to share their trips to the City of Love. The most popular destination amongst YouTube vloggers is Bali, with over a quarter of a million annual searches.
YouTuber faked a broken ankle to scam airline for free flight upgrade
Jamie Zhu. Photo from Jamie Zhu YouTube channel A YouTuber/influencer faked an injury to get upgraded to business class on a long-haul flight for free. Australian vlogger Jamie Zhu, who has 1.1 million followers on Instagram, documented how he scammed Cathay Pacific to snag a business class for free. The video opens with Zhu entering a drugstore in the airport after he checked-in in his flight in Sydney. He requested for a “moon boot” or a leg brace intended for patients recovering from broken ankles. Wearing the brace and faking a limp, he headed to the gates. Zhu was set to fly on economy class. He flagged down a flight attendant requesting for an alternative seat because his boot could not fit in limited legroom. Striving for great customer care, Cathay Pacific allowed Zhu to move to an empty seat in business class. "Oh my god, guys, it actually worked," he said after the move then he swiftly removed the boot and put his feet up. He enjoyed lavish perks and services in the business class, including all the food and drink. As Zhu disembarked the plane — without the boot and walking normally — he said he had a relaxing flight. Zhu gained flak from his antic. Some people think that the whole video is fake saying that the passenger beside him in the business class is his father. This led to suspicions that he originally has a business class ticket. Zhu is not the first influencer to hack an airline. NYC native Justin Ross Lee has gone viral for his travel hacks. He spent some of his days on airport lounges even on the days when he is not flying to enjoy the services with a refundable first-class ticket. He gets seat upgrades by feigning a nut allergy by claiming there is a “nut residue on the seat”. https://www.youtube.com/watch?v=JZIZy-_txBw&t=17s
Luxury Reimagined: Emirates’ Iconic Wolgan Valley Resort Returns as the World’s First Ritz-Carlton Lodge
After a three-year hiatus, one of Australia’s most beloved luxury eco-retreats is making a grand return — but with an exciting new chapter. Emirates Wolgan Valley, nestled in New South Wales’ spectacular Greater Blue Mountains World Heritage area, is set to reopen in mid-2026 under a new name and partnership: Emirates Wolgan Valley, a Ritz-Carlton Lodge. This marks the world’s first-ever Ritz-Carlton Lodge, operated by Marriott International — a milestone that redefines the intersection of sustainability, luxury, and nature. A New Era for Wolgan Valley The original Emirates One&Only Wolgan Valley Resort became a global benchmark for conservation-led hospitality when it opened in 2009. Its closure in 2023, following road access issues, left a void in Australia’s high-end travel scene. Now, Emirates has announced a $50 million renovation to revitalise the retreat — building upon an already impressive $150 million investment into the property since its inception. The project will deliver 40 standalone lodges, each offering private pools, elevated design, and an immersive connection to place. A Vision of Luxury with Purpose At a launch event at the Sydney Opera House, Emirates Airline President Sir Tim Clark described the project as both an environmental and economic catalyst for the region. “For us, Emirates Wolgan Valley, a Ritz-Carlton Lodge will not only be an extraordinary resort appealing to discerning travellers seeking to be close to nature, but also a powerful engine for local economic growth,” Clark shared. Guests will experience a distinctly Australian aesthetic, with architecture, materials, and landscaping that honour the land’s heritage and beauty. Expect eco-conscious design blended with Ritz-Carlton’s signature service — a formula catering to travellers who crave authenticity, wellness, and refined indulgence. Commitment to Conservation and Community Marriott International President for Asia Pacific (excluding China) Rajeev Menon emphasized the collaboration’s deeper meaning. “Our role as hoteliers is not simply to build beautiful hotels, but to be worthy custodians of the places entrusted to us,” he said. This philosophy will translate into locally sourced produce, partnerships with regional suppliers, and regenerative tourism practices designed to preserve Wolgan Valley’s precious ecosystems. The reopening is also expected to generate fresh employment opportunities and spark renewed energy in the Lithgow region’s tourism economy. What Guests Can Expect Adventurers can look forward to arriving by 4WD via the Donkey Steps or by helicopter for a truly cinematic entrance. The lodge will feature restored heritage buildings, a world-class spa, equestrian pursuits, a naturalist hub, and even a guided wilderness sleep-out under the stars. Each day at the lodge will blend adventure, wellness, and intimacy with nature — positioning Wolgan Valley as Australia’s premier destination for meaningful luxu
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