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Thailand and Italy jointly mark the founding of Rome and Bangkok
The Tourism Authority of Thailand (TAT) and the Thai-Italian Chamber of Commerce hosted the Foundation of Rome & Bangkok Grand Celebration last 21st April at the Siri Sala Private Thai Villa. The event commemorated the shared founding date of the capitals of Thailand and Italy, both of which were established on 21 April. TAT deputy governor for international marketing in Europe, Africa, the Middle East, and the Americas Chiravadee Khunsub represented the tourism board at the event which is also on the slate of the Amazing Thailand Grand Tourism and Sports Year 2025. In her remarks, Khunsub put an emphasis on the importance of tourism and cultural exchange in strengthening international understanding and long-standing bilateral relations. A showcase of traditions and innovations The celebration featured live music, traditional performances, showcases by Italian businesses, and a panel discussion titled Bridging Cultures Through Tourism: Thailand & Italy in Focus. The evening concluded with a networking dinner to foster closer collaboration between Thai and Italian partners. Italy remains a high-potential source market for Thailand, with 267,000 visitors in 2024 and strong momentum into 2025. With growing demand for independent and sustainable travel, and direct flights from Rome and Milan, TAT continues to engage Italian travellers through targeted campaigns and partnerships.
Etihad, Tourism Authority of Thailand sign cooperative agreement
Etihad Airways formally signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand (TAT) at the ongoing Arabian Travel Market (ATM). This new cooperative agreement aims to strengthen the relationship between the Kingdom of Thailand and the national airline of the United Arab Emirates. At the same time this agreement is expected to boost tourism to Thailand through Etihad’s extensive global network. Aligned with Etihad’s mission to deliver extraordinary travel experiences, the MoC will see both organisations advocating high-quality travel experiences in Thailand through collaborative activities and promotion. A growing market Last year, Etihad announced the addition of two new destinations in Thailand, among the 16 new routes the airline is launching in 2025. Operations to Krabi and Chiang Mai will begin in October and November respectively, and will strengthen the airline’s presence in the market, alongside existing routes to Bangkok and Phuket. Also, Etihad’s extensive global network and four gateways in Thailand make it easy for leisure travellers to fly directly into their favourite holiday destinations in Thailand, supporting tourism in the market on a global scale. Etihad CEO Antonoaldo Neves said: "Thailand is a very important market for Etihad, this is demonstrated by our continued expansion into the market with two new destinations this year, and further by this Memorandum of Cooperation with the Tourism Authority of Thailand to drive leisure travel. This agreement will help further strengthen our relationship with the Kingdom of Thailand and Etihad’s position in the market, reinforcing our commitment to deliver extraordinary travel experiences." For her part, TAT governor Thapanee Kiatphaibool remarked: “Our partnership with Etihad marks a significant milestone in advancing Thailand’s position as a preferred global destination. With Etihad’s extensive network and world-class service, we are confident that this collaboration will inspire more travellers to explore the rich culture, natural beauty, and wellness offerings of Thailand. Together, we aim to deliver unforgettable experiences and reinforce Thailand’s appeal as a year-round destination for international visitors.”
Cloudbeds’ integrated payments solution makes its way to Thailand
Hospitality management software platform Cloudbeds announced the expansion of its integrated payments solution CB Pay into Thailand today, 29th April. In doing so, Cloudbeds is now one of the only hospitality platforms in the country to offer fully embedded, end-to-end payments for hoteliers. The launch of CB Pay Thailand brings a seamless, secure, and localized payments experience directly into the Cloudbeds platform. Hoteliers can now automate property onboarding, manage ledgers, settle payments in local currency, and eliminate the need to manually handle credit card data, freeing up staff time and improving the guest experience. Cloudbeds CEO and co-founder Adam Harris said: “Today we erased the last barrier between Thai hoteliers and world-class payment solutions. With CB Pay Thailand hoteliers handle everything from collection to reconciliation through a centralized, automated, and secure platform that’s built specifically for hospitality – giving them more time to focus on the guest. Eventually, this fully compliant workflow will roll-out worldwide for every market slowed down by complex, local payment environments.” The Cloudbeds advantage The launch of CB Pay Thailand is part of Cloudbeds’ ongoing commitment to deliver integrated financial tools within its platform, designed to remove complexity and improve operational efficiency for hoteliers worldwide. The new solution empowers Thai properties to receive OTA payments, accept both local and international credit cards, and offer pay-by-link options, all within a single, unified interface. With embedded payments directly tied to guest reservations and folios, properties can automate payment collection based on reservation source and securely store and charge cards without handling sensitive data. Through a partnership with dLocal, Cloudbeds enables fast and reliable settlements in Thai Baht. By automating fund distribution, the collaboration optimizes cash flow, simplifies financial management, and strengthens the financial stability of hotels across Thailand.
Tourism Authority of Thailand presents its country as a prime Muslim-friendly destination
The Tourism Authority of Thailand (TAT) is highlighting Thailand’s position as a premier Muslim-friendly destination at Arabian Travel Market (ATM) 2025. TAT’s participation at the event is in line with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. At the event, TAT announced new partnerships with key GCC-based airlines, including Emirates and Etihad Airways, to enhance connectivity and offer co-branded campaigns that showcase Thailand’s wellness and luxury experiences. These initiatives aim to help TAT reach its 2025 target of over 1 million visitors from the Middle East and Africa (MEA). According to TAT governor Thapanee Kiatphaibool: “Thailand is proud to offer an inclusive, seamless travel experience for Muslim travellers. We now have an extensive network of Halal-certified restaurants, prayer facilities at major airports and shopping centres, and luxury accommodations with private and gender-segregated amenities. We believe these features make Thailand a compelling choice for the Muslim travel market.” Specifically for the Muslim market For its participation at ATM 2025, TAT has developed tailored travel packages for families, honeymooners, and wellness seekers from the GCC region. These curated experiences focus on privacy, cultural exploration, shopping, and relaxation, all of which were designed in line with the values and expectations of Muslim travellers. Last year, Thailand welcomed over 956,000 visitors from the MEA region, a 25.6 percent increase from the previous year. Indeed, the Southeast Asian country remains a top destination among high-spending travellers from the Middle East who seek longer stays and personalised itineraries. As part of its broader campaign, TAT is showcasing the Amazing Thailand Grand Tourism and Sports Year 2025 at ATM. The nationwide celebration features year-round festivals, global sporting events, and exclusive travel privileges. Key focus areas include sports tourism, wellness, culture, gastronomy, and luxury, each offering immersive and personalised experiences that reflect Thailand’s commitment to sustainable, creative, and innovative tourism. Thailand is a must The campaign also highlights Thailand’s “5 Must-Do Experiences”: Must Taste, Must Try, Must Buy, Must Seek, and Must See which invites travellers to delve deeper into the country’s cultural richness beyond the typical tourist routes. Kiatphaibool added: “The Middle East is familiar with our iconic offerings, but we’re excited to present new perspectives, including our Thai Craft Destinations concept and Hidden Gem Cities. These showcase authentic local craftsmanship, culture, and cuisine, helping travellers discover the true essence of Thailand.” TAT’s efforts are underpinned by Thailand’s sustainable tourism strategy, which follows the Bio-Circular-Green (BCG) economic model. This approach supports low-impact travel, community engagement, and cultural preservation, reinforcing Thailand’s role as a leader in responsible tourism.
Klook: Philippine travellers hankering to go to Taiwan, Thailand, and Vietnam
Klook Philippines presented the results of its 2025 Travel Pulse Study which looked into the different travel behaviours and preferences of Filipinos over the past year today, 29th April. Study results show a particular shift with regard to dream destinations, as Taiwan, Thailand, and Vietnam came away as the top three choices for this year. This year’s study specifically highlighted the likes and preferences of the younger generations, namely Millennials and Gen Z. General manager Michello Ho said: “Overall, we’ve seen Filipinos take more chances on travelling in 2024 and definitely aren’t slowing down in 2025. It’s even reached the extent that Millennials and Gen Zs perceive it to be a therapeutic tool. From being considered a love language last year, to being a form of therapy today, it goes to show that travel continues to evolve in different ways to serve each individual's unique definition of joy.” Today’s event also featured the launch of an official partnership between Klook Philippines and Hospitality Innovators, Inc. (HII) which stemmed from the results of the study. Relevant findings The survey found that 98.5 percent of Filipino respondents have plans to travel domestically as well as nearby locations in the next year, while more than half shared that they plan to travel internationally. Klook also noted that, aside from the usual international hotspots like Japan, South Korea and Singapore; Vietnam, Taiwan, and Thailand were emerging in popularity amongst Filipinos. With regard to travel habits, it was noted that planning in advance remains a fundamental part of the Filipino travel experience, as 39 percent of travellers booked their flights and accommodations up to three months ahead of the trip. Interestingly, only 27 percent of respondents booked their experience in-destination. Once at their destination, 63 percent of Filipinos shared that they try out adventurous tours, digital detox, wellness, and meditation retreats, and are aligned with the spirit of trying out new things. On the other hand, 57 percent take on hidden gem adventures, while 54 percent try out workshops and classes that pique their interest. The top consideration Filipinos made when booking their travels revolved around vacationing during times when weather conditions were optimal. Scheduling around work and school vacations were ranked of equal importance, scoring 29.9 percent, followed by the affordability of the travel options available to them. How social media comes into play Social media plays a significant role in travel inspiration as 89 percent of Filipinos choose to visit a destination because it was popular on social media. This was evident to the platform following a 157 percent increase in revenue for Vietnam tourism services and products made on Klook after Klook Kreators started posting about their travels to Vietnam. On the topic of Klook’s community of Kreators, the program is set to continue making an impact as Kreator-generated sales have increased by 20 percent in Q1 2025 versus Q4 2024. Quick content such as photos and short-form videos are considered the go-to travel guides for Pinoys followed by long-form videos and in-depth blog posts that dive deeper into destination. Ho explained: “Based on our study, social media has definitely made an impact on the way Filipinos plan their travels, and the motivations that create their itineraries. It’s become a means of digitalization that drives a more intense desire to travel and explore what’s out there.” While TikTok is only the third most popular application among respondents, the study shows that compared to the regional average, Filipinos are more than two times more likely to engage with TikTok for travel inspiration. The rankings haven’t changed much as Facebook remains to lead the list (84%), followed by Youtube (73%), and Instagram places last (63%).
100 + international buyers connect with 50 Thai businesses for ‘Amazing Thailand Health & Wellness Trade Meet 2025’
The Tourism Authority of Thailand (TAT) successfully hosted the Amazing Thailand Health & Wellness Trade Meet 2025, welcoming 100 international buyers to Bangkok for a one-day showcase of the country’s health and wellness offerings. Thailand for wellness Chiravadee Khunsub, Deputy Governor for International Marketing of Europe, the Americas, the Middle East, and Africa, said: “This annual trade event is part of our broader Amazing Thailand Health & Wellness Journey initiative to position Thailand as a quality destination for health and wellness travel. It also supports the Amazing Thailand Grand Tourism and Sports Year 2025, reinforcing our focus on high-value, experience-led tourism across sectors like wellness, medical care, and active lifestyles.” Held at The Ritz-Carlton Bangkok, the event brought together global buyers and over 50 Thai businesses in a setting designed to foster collaboration, business matching, and exchange of ideas. Buyers came from across key markets—Europe, ASEAN, South Asia, the South Pacific, East Asia, the Americas, the Middle East, and Africa—reflecting global interest in Thailand’s wellness sector. Thailand’s integrative healthcare The programme opened with a sector update from TAT and a Wellness Talk on the theme ‘Wellness Hub Thailand’ by Dr. Tanupol Virunhagarun, CEO of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited. In his remarks, Dr. Tanupol highlighted Thailand’s strong potential to become a global wellness hub, citing government policy, world-class medical infrastructure, and rising global demand for preventive health. He emphasised the country’s natural assets, Thai hospitality, and integrative healthcare as key strengths, with BDMS Wellness Clinic aiming to help position Thailand among the world’s top five wellness destinations. Attendees also engaged in traditional Thai wellness experiences, including making personalised inhalers and healthy snacks and learning holistic self-care rooted in Thai elemental theory. In the afternoon, 50 Thai businesses presented offerings ranging from integrative medicine and spa treatments to holistic retreats and hospital-based services. Sellers included leading wellness resorts like Chiva-Som, Kamalaya and Sri Panwa; internationally recognised centres such as BDMS Wellness Clinic, RAKxa Integrative Wellness and Bangkok Hospital Pattaya; and a diverse range of high-quality operators nationwide. Ahead of the event, TAT hosted a familiarisation trip from 21–24 April for buyers from the Americas, Middle East, Africa, ASEAN, South Asia, and the South Pacific. Post-event trips, from 26–29 April, will allow buyers from East Asia and Europe to experience Thai wellness in real-world settings. Wellness tourists are a high-value segment, spending an average of 100,259 Baht per person per trip. The event is expected to contribute to a shift in Thailand’s tourism structure towards attracting more quality travellers from around the world.
Thailand to further boost high-value tourism
The Tourism Authority of Thailand (TAT) continues to draw in high-value travellers in keeping with the implementation of Thailand’s national tourism strategy. TAT recently reported that the number of long-haul international arrivals in the first quarter of this year continues to surge, pushing Thailand closer to its 2025 target of 39 million foreign arrivals, as well as a year-end revenue target of THB 2.23 billion. As of 21st April, Thailand has already welcomed more than 11.35 million visitors per information from the country’s Immigration Bureau. This performance has been driven in part by expanded airline seat capacity through TAT’s Airline Focus strategy, which partners with international carriers to increase flight frequencies and launch new routes. The long-haul market gets stronger Long-haul markets showed particularly strong year-on-year growth: United Kingdom – 423,324 Germany – 407,378 (+13.14%), France – 364,262 (+22.65%), United States – 379,472 (+12.83%), Australia – 255,420 (+16.85%), Israel – 131,958 (+97.43%), Italy – 114,808 (+28.6%), The Netherlands – 94,074 (+17.88%), Spain – 52,629 (+17.75%), and Saudi Arabia – 43,356 (+15.26%). This growth was attributed to the addition of new airlines bringing tourists to Thailand, including Alitalia (Italy–Bangkok), Condor (Frankfurt–Bangkok/Phuket), Evelop Airlines (Madrid–Bangkok), and Air Calédonie International (Paris–Bangkok). Some airlines have also increased the frequency of their flights to the Thai capital, Iberojet (Madrid–Bangkok) and Norse Atlantic Airways (London Gatwick–Bangkok). Forward bookings from long-haul markets remain strong for April to June, with continued momentum expected from the UK, Italy, Spain, Israel, and Russia. However, TAT governor Thapanee Kiatphaibool pointed out: “We’re not just chasing numbers, we’re shaping the future of Thai tourism. From wellness and yachting to global festivals and sport, we’re curating experiences that speak to today’s traveller, while building long-term value for the Thai economy and local communities.” Driving sustainable growth TAT is sharpening its promotional focus on high-potential, high-spending source markets to drive sustainable growth. Priority areas include long-haul markets across Europe (the UK, Germany, Italy, Israel, Sweden, Switzerland, Norway, Austria), the Americas (Argentina, Brazil), Oceania (Australia), the Middle East (Saudi Arabia, Kuwait), and Africa (South Africa), as well as key short-haul markets including Japan, South Korea, Taiwan, Malaysia, Singapore, Indonesia, India, and Sri Lanka. Likewise, targeted efforts are being made to attract high-value tourists through health and wellness experiences, including Thai massage, spas, yoga, wellness cuisine, and holistic programmes which are especially popular among travellers from Europe, ASEAN, and the Middle East. The yacht and superyacht segment is being developed for European, Australian, and Asia-Pacific markets, while sports and entertainment tourism is being actively promoted in Russia, Europe, the US, Australia, China, South Korea, and Japan. Additionally, the digital nomad and workation markets are being targeted in popular destinations such as Chiang Mai, Bangkok, Phuket, Ko Samui, Hua Hin, and Krabi.
TAT x LCFC Premier League event highlights Thailand’s soft power
The Tourism Authority of Thailand (TAT) in partnership with Leicester City Football Club (LCFC), staged a high-impact promotional event during the Premier League match between Leicester City and Liverpool on Sunday, 20th April, at King Power Stadium, UK. The event marked a key step in TAT’s mission to elevate Thai Soft Power globally. The initiative also built on TAT’s long-standing partnership with LCFC, which began during COVID-19. With over 30,000 spectators at the match and a global broadcast audience in the billions, the collaboration delivered a powerful platform to position Thailand as a top destination for sport and entertainment tourism. It leveraged football’s massive reach to boost Thailand’s visibility across European markets. It was part of TAT’s broader Amazing Thailand Grand Tourism and Sports Year 2025 campaign, aimed at attracting high-quality tourists through the unifying power of sport. Held under the theme 5 Must-Do Experiences in Thailand, the event offered fans a vivid glimpse into Thai culture and travel appeal. TAT deputy governor for marketing communications Nithee Seeprae said: “TAT continues to see sport as a powerful gateway for travel inspiration. Through this collaboration with Leicester City, we’ve brought Thailand’s identity onto one of the world’s most watched stages. It’s about making meaningful impressions that convert into real travel decisions.” A most elegant sport A standout was the Muay Thai showcase which featured renowned fighters Shadow Singmawin and Alex Singmawin. Their modern take on the traditional Wai Khru ritual highlighted the elegance and spirit of Thailand’s national martial art, captivating audiences in the stadium and beyond. Fans also had the chance to join a Wai Khru demonstration to win autographed LCFC jerseys and limited-edition “Chang” boxing shorts, all of which added a memorably interactive element to the experience. Delectably Thai The “Must Taste” highlight featured khao tan, a traditional Thai crispy rice snack made with sugarcane and watermelon juice. This hands-on tasting introduced spectators to Thailand’s distinctive flavours and culinary heritage. To amplify the campaign, TAT rolled out Amazing Thailand advertisements across LCFC’s platforms, including LED screens inside King Power Stadium and digital content via LCFC.com, Facebook, and X. With a combined online following of over 10 million, this media presence significantly boosted campaign visibility. Ahead of the match, TAT also ran a Songkran-themed online contest in the UK, offering ten exclusive tickets to the game. The activity deepened cultural engagement while building anticipation.
StarCruises marks the Star Voyager’s inaugural sailing from Thailand
The recently revitalized StarCruises brand commemorated its inaugural sailing from Thailand with the arrival of the Star Voyager at Laem Chabang Port, the gateway to Bangkok. This momentous occasion signals a bold new chapter for both StarCruises and Thailand, reinforcing the country’s growing status as a key cruise hub and destination in Southeast Asia. To commemorate this milestone, Tourism Authority of Thailand (TAT) deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai joined StarDream Cruises president Michael Goh and other officials from key ministries and tourism authorities at Laem Chabang for a special welcoming ceremony and inaugural sailing. Sailing from a new homeport Goh said of the launch: “We’re excited to homeport the Star Voyager in Bangkok as we introduce the revitalized StarCruises brand in Thailand. This launch represents a significant step forward in our vision to position Thailand as a cruise hub in Southeast Asia. With this regional deployment, we aim to attract a diverse range of travellers while supporting the country’s growing tourism economy.” For her part, TAT governor Thapanee Kiatphaibool declared: “Today marks a significant milestone in our journey to enhance Thailand's tourism and maritime industry which is aligned with the Thailand Government’s Policy.” Kiatphaibool likewise remarked about Thailand’s competitiveness as a regional cruise destination. She said: “This event is a testament to the collaborative efforts of our dedicated team, partners, and stakeholders who have worked tirelessly to bring this vision to life. Their unwavering support and hard work have made it possible for us to showcase Thailand's rich cultural heritage, stunning landscapes, and warm hospitality to the world.” Raising the bar for the Asian cruise experience The Star Voyager, fresh from a US$50 million refurbishment, now offers Thai travellers and international guests an elevated cruising experience, conveniently starting from their own doorstep. The ship’s special maiden five-night itinerary from Bangkok set sail today, 22nd April, with an additional departure scheduled for 7th May, featuring port call destinations to Ko Samui and Singapore. As the Star Voyager makes its homeport debut, both Bangkok and Ko Samui are poised to benefit from increased inbound cruise traffic, further fuelling Thailand’s dynamic cruise tourism sector.

CDR Writing Services in Thailand for Engineers Australia – CDRAustralia.Org
National Museum Bangkok, Soi Na Phra That, Phra Borom Maha Ratchawang, Phra Nakhon, Bangkok 10200, Thailand

Oman Air (Thailand office)
Bangkok Thailand

Vacay Co., Ltd. (Thailand)
18 Soi Baromrajchonnee 87 Baromrajchonnee Road Chimphli Sub district, Taling Chan District Bangkok 10170 Thailand

Thailand Convention and Exhibition Bureau (TCEB)
Thailand Convention and Exhibition Bureau (TCEB), Siam Piwat, Rama I Road, Pathum Wan, Bangkok, Thailand Thailand

Vacay Co., Ltd. (Thailand)
18 Soi Baromrajchonnee 87 Baromrajchonnee Road Chimphli Sub district, Taling Chan District Bangkok 10170 Thailand
10th Centara World Masters Golf Championship – Hua Hin, Thailand
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IT&CMA and CTW APAC 2025 – Bangkok, Thailand
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PATA Travel Mart 2025 – Bangkok, Thailand
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TDM Travel Trade Excellence Awards Thailand 2025
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Amazing Thailand Travel and Hospitality Golf Classic Phuket 28-29 September 2024
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Amazing Thailand Travel and Hospitality Golf Classic Bangkok 11th September 2024
Come and join the Amazing Thailand Travel and Hospitality Golf classic in Bangkok on 11th September, inclusions Green fee, Cart fee, Caddy fee, Buffet dinner, Shirt, Live scoring, Amazing prizes and free flow beverages
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THAIFEX – HOREC Asia, 6 to 8 March 2024 | Bangkok, Thailand
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TDM Travel Trade Excellence Awards Thailand 2024
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2nd Hospitality Thailand Conference – Eastin Grand Hotel Sathorn Bangkok
Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia. Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia. Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia.
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Techsauce Global Summit 2022: Bangkok, Thailand
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Need a change of pace? Would 3 nights in Bali or Thailand interest you? answer 1 simple question and ENTER NOW!
In partnership with TD, Discova is offering everyone the opportunity to win 1 of 2 amazing prizes, including a 3-night stay at Away Bali Legian Camakila and a 3-night stay at Cross Vibe Bangkok Sukhumvit Hotel.. dont miss out on this chance to relax and unwind
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TDM Travel Trade Excellence Awards Hong Kong 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives,
TDM Travel Trade Excellence Awards Asia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Malaysia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.