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Business Events Sydney welcomes NSW Government’s Visitor Economy Strategy 2035
Minister for Jobs and Tourism, Steve Kamper BESydney welcomed the release of the NSW Government’s new Visitor Economy Strategy 2035 by NSW Premier Chris Minns and the Minister for Jobs and Tourism, Steve Kamper. It’s an ambitious roadmap, which sets a clear target to generate $91 billion in annual visitor expenditure and generate an additional 150,000 jobs by 2035. The Strategy, which was developed following extensive consultation with over 500 NSW stakeholders, including BESydney, focuses on five key pillars to accelerate growth. One of the standouts for BESydney is the commitment to Drive Growth Through Events, highlighting the critical role of business events in providing growth opportunities. BESydney Chair, Professor Mary O’Kane AC welcomed the new Strategy: "We are thrilled to see the NSW Government's commitment to driving growth through events. Business events are a multi-billion-dollar global industry and a powerful catalyst for innovation. This Strategy will help BESydney to unlock new potential across the city, particularly with the opening of the Western Sydney International Airport next year.” BESydney CEO Amanda Lampe recognised the significance of today’s Strategy release noting that BESydney had already secured 66 events coming in to Sydney this year bringing in 46,000 delegates staying 174,000 delegate days and generating an estimated $213 million in direct expenditure to the NSW economy. “As the State’s expert advisor on strategic business event acquisition, we look forward to working closely with the Government, Destination NSW and the local business events ecosystem to achieve these ambitious goals. “The large majority of the delegates attending the events we attract are from overseas and visiting Sydney for the first time because of that conference. Beyond their tourism dollars, they contribute to our knowledge economy – sharing their expertise and learning from our local experts. They enter collaborations, they sign business deals, and they invest here. Many also return later for further business, to study, or with their friends and family on holidays.” The Government outlined three focus areas to deliver business events outcomes: Reinforce partnerships: In partnership with Business Events Sydney, refresh the business event strategy to ensure that key sectors are identified and prioritised. Promote a focus on Western Sydney and regional NSW: Encourage Business Events Sydney to look for opportunities in Western Sydney and continue to promote business event opportunities in regional NSW. Prioritise opportunities for existing and new infrastructure in key destinations: Investigate the supply of business event venues and infrastructure in Western Sydney and other key locations outside of Sydney, such as Newcastle and Wollongong, and identify infrastructure needs to meet potential future demand. BESydney is excited to support the NSW Government in delivering on these focus areas and contributing to the broader goals of the NSW Visitor Economy Strategy 2035.
W Sydney named official hotel partner for the 2025 TCS Sydney Marathon
W Sydney announced that it has been designated as the official hotel partner of the 2025 TCS Sydney Marathon presented by ASICS. The event is slated for 31st August and marks the Australian city’s debut as the latest destination of the Abbott World Marathon Majors. In its capacity as an official hospitality partner, W Sydney is all set to bring its signature energy and style to support both runners and spectators during the inaugural marathon weekend. W Sydney general manager Titus Rosier declared: "To support the Sydney Marathon in its debut as an AbbottWMM is a privilege. This is more than a race: it's a celebration of movement, community, and culture. As the Official Hotel Partner, we're proud to welcome athletes, spectators, and supporters from around the world and provide the ultimate base to recharge and recover." Race director Wayne Lorden enthused: "We're thrilled to welcome W Sydney as the Official Hotel Partner of the TCS Sydney Marathon presented by ASICS. As we celebrate our inaugural year as an AbbottWMM, we will welcome 35,000 participants from over 100 countries to experience Sydney at its very best. Together with W Sydney, we're excited to showcase our city's world-class hospitality, spectacular city and event to runners and visitors from around the globe." As the only AbbottWMM in the southern hemisphere, the 2025 TCS Sydney Marathon is a milestone moment for Australian running. The course takes runners across Sydney Harbour Bridge, through Darling Harbour, The Rocks and Circular Quay, then around Centennial Park, before finishing at the Sydney Opera House. With participants from over 100 countries expected to take part in this historic marathon, W Sydney's package ensures that runners and their supporters can experience the best of Sydney's hospitality and style throughout their marathon weekend. Offering the ultimate spectators’ zone The hotel will transform Barangaroo Metro Station into a vibrant W Sydney Spectator Zone on the marathon morning, creating an electrifying atmosphere for supporters cheering on the 35,000 expected participants. Positioned between the 10km harbour route and the full marathon course on Hickson Road, the zone will pulse with W Hotels' trademark energy. W Sydney music curator Matt Hryniuk will provide the soundtrack with signature W beats, and motivational signs and exclusive giveaways will help to create an unforgettable moment for both runners and their supporters. W Sydney's acclaimed BTWN Restaurant is also getting into the marathon spirit, offering specialised carb-loading options across the weekend. Runners can fuel up with nourishing dishes such as honey and garlic spatchcock chicken with broccolini and roasted sweet potatoes, Fabricca mafaldine pasta with yellowfin tuna, anchovies and EVOO, and paella with bomba rice, sofrito, saffron and mixed vegetables, all designed to provide optimal pre-race nutrition. And when the race is run… Post-marathon recovery takes centre stage at AWAY Spa, which has created exclusive marathon recovery packages for the weekend. The Runner's Revival individual package, starting from $450, includes a detox elixir, 30-minute foot treatment, 60-minute performance massage focused on leg circulation and lymphatic stimulation, plus steam and sauna access. For couples or pairs of runners, the Duo Runner's Revival package offers similar treatments in a shared setting, starting from $760 for two people. T&C's apply, listed below. The celebration continues beyond the finish line with FREQUENCY, W Sydney's new monthly rooftop series launching at 29/30. The debut event, headlined by YES BOONE, will take place from 4.00pm to 9.00pm on Sunday, 31st August. It's the perfect way for runners and their supporters to continue post-race celebrations high above Darling Harbour, soundtracked by Australia's most exciting DJs and producers.
Max Mara X The Porter House Hotel Sydney M Gallery brings sophistication to experiential travel
Style meets sophistication in a luxurious new collaboration between Italian maison de couture Max Mara and The Porter House Hotel Sydney MGallery. This unique creative team-up offers guests a curated city escape that blurs the lines between fashion, design, and experiential travel. Hotel general Mitchell Turner enthused: “We are proud to partner with Max Mara, a brand that epitomises attention to detail and beautiful finishes, as this is exactly what The Porter House Hotel Sydney MGallery is all about. This package invites our guests to have their own Pretty Woman moment with a styling session at the Max Mara boutique just a short walk from our doors, before experiencing a luxury stay complete with a bottle of wine and special Max Mara button cookie back in their room or suite.” Until 28th December of this year, guests can indulge in the Stay in Style package, a one-of-a-kind experience designed for the fashion-forward traveller. The exclusive offer includes boutique accommodation in one of the hotel's striking design-led rooms or suites, a private one-hour styling session at Max Mara's Sydney store, a bottle of wine on arrival, and a bespoke Max Mara button cookie, a sweet, detailed homage to the craftsmanship for which both brands are famous. The intersection of design and travel The Porter House Hotel Sydney embodies what makes the MGallery Collection hotels a favourite amongst fashionistas. These boutique hotels are renowned for their rich storytelling, timeless design, and commitment to artful hospitality, all values that align seamlessly with Max Mara's heritage of elegance, structure, and understated luxury. Both Max Mara and The Porter House Hotel date back to the 1800s, with Marina Rinaldi, the Max Mara founder's great grandmother who managed a major workshop in the centre of Reggio Emilia; while the Porter House started its life in the 1870s when it was first a tobacco factory and then a leather merchant. Set within a revitalised 1870s heritage building in Sydney's CBD, The Porter House blends old-world charm with contemporary finesse. From curated interiors to thoughtfully tailored guest experiences, the hotel is perfectly suited for a luxury shopping experience, as it's just a short stroll from the QVB, Pitt St Mall, and Westfield.
Devanshi Parikh to represent BESydney in India
Business Events Sydney (BESydney) announced the appointment of Devanshi Parikh to represent the destination in India. Parikh’s appointment is a response to increased growth in the number of Indian corporations enquiring about Sydney for their next incentive destination. Likewise, her placement demonstrates the organisation’s commitment to supporting clients across the country. BESydney CEO Amanda Lampe remarked: “India is a Top 3 source market for international incentives choosing Sydney, with the number of business events delegates travelling to Sydney from India growing by more than 50 percent since 2019, proving Sydney’s appeal to the most discerning travellers.” Lampe added that the growth was fuelled by the quadrupling of direct flight capacity into Sydney since 2019, as well as the streamlined and much improved visa process.” Destination NSW CEO Karen Jones added: “India is one of NSW’s most important visitor markets, with strong cultural and social ties through sport, the arts and Sydney’s large Indian diaspora. NSW is also the nation’s number one state for business events – a sector forecast to contribute more than $192 million to our visitor economy this year – so there’s significant opportunity for further growth from the Indian market. I’m delighted that the strategic partnership between Destination NSW and BESydney has secured an in-market representative to generate new business events opportunities for Sydney, and I congratulate Devanshi on her appointment.” This strategic move underscores BESydney’s commitment to global engagement and its mission to position Sydney as the pre-eminent Asia-Pacific business visitor destination. The right person for the job With regard to Parikh, Lampe said: “Devanshi’s on-the-ground expertise and market knowledge will be instrumental in responding to our growing Indian client base and expanding our reach and impact”. Parikh brings over 20 years of sales and marketing experience in the travel and tourism sector, having worked with leading agencies across Mumbai. A graduate of The International School for Tourism in Zurich, Switzerland, she most recently founded and led her own boutique travel agency, Explorience, from 2016 to 2024. Based out of the New South Wales Government’s Destination NSW (DNSW) Mumbai office, she will initially work closely with major MICE travel partners highlighting the exciting program of new developments across Sydney to surprise and delight their clients. Over time, her role will broaden to support both DNSW’s leisure travel initiatives as well as BESydney’s business events strategy, reflecting the natural synergy between the two sectors and their shared partner networks. She said of her assignment: “India loves Sydney’s action and adventure, sport, shopping and dining. There is much anticipation for the India Cricket tour later in the year, especially when Australia faces India under lights at the Sydney Cricket Ground (SCG) in a potential series-deciding third match of the One Day International series. We have so much more to share, with annual events like the Vivid Sydney festival of lights, food, music and ideas, a new 24-hour international airport opening next year, and exciting event spaces like The Cutaway in Barangaroo and International Convention Centre (ICC) Sydney. I look forward to working with the MICE industry to continue to strengthen the bonds between Australia and India.”
Margoba Abuduaini is new senior sales manager at Hyatt Regency Sydney
Hyatt Regency Sydney announced the appointment of Margoba Abuduaini as their senior sales manager for international markets, and she officially stepped into the post on Monday, 30th June. Abuduaini is a seasoned international sales professional with a strong background in strategic sales, account management, and business development across luxury hospitality. In her new role, she will lead sales efforts across the Asia-Pacific region, including key markets such as India, China, Japan, South Korea, Taiwan, and Hong Kong. Attuned to local cultures Abuduaini brings a culturally attuned and relationship-driven approach to her work, with fluency in French, English, Mandarin, and Uyghur. Her ability to navigate diverse cultural landscapes and build meaningful client connections will be instrumental in driving revenue growth and expanding Hyatt Regency Sydney's presence in global markets. Prior to joining Hyatt Regency Sydney, Abuduaini held roles at L'Oréal Paris and the Trippas White Group, where she developed expertise in brand strategy, trade relations, and market expansion.
Hong Kong Airlines Celebrates Inaugural Flight to Sydney
Hong Kong Airlines’ inaugural flight between Hong Kong and Sydney, Australia, departed recently, making it the second local airline to operate this route and providing greater travel options for business, leisure, and transit passengers. Prior to departure, a launch ceremony was held at the boarding gate of the HKIA. The event was attended by distinguished guests, including Jeff Sun, President of Hong Kong Airlines; Ian McGraw from the Australian Consulate-General in Hong Kong; Carmen Tam and Vivien Yuen from Tourism Australia; Jennifer Tung from Destination New South Wales; and Ricky Chong from Airport Authority Hong Kong. The guests interacted with passengers and presented them with bespoke souvenirs to commemorate the historic occasion. During the event, Hong Kong Airlines President Jeff Sun stated: "As a full-service local carrier, the launch of our Sydney service marks a significant step in our transformation to an international airline. Sydney is not only a popular destination for leisure and business travel but also one of Australia's most vital economic hubs. The expansion of the bilateral traffic rights agreement allows us to offer more choice to travellers in both cities, strengthening the connection between them." He added, "While Hong Kong Airlines may be a younger brand in the mature Australian market, we are endeavouring in our commitment to providing quality service. We operate this route with our Airbus A330 aircraft, featuring comfortable business and economy class cabins, and strive to deliver a passenger-centric in-flight experience through attentive service and fine dining for our long-haul customers." Sydney Airport CEO Scott Charlton said: “We’re proud to welcome Hong Kong Airlines to Sydney as our 52nd airline partner with its strong reputation for service excellence, efficiency and value. This inaugural service comes on the back of the first expansion in bilateral air traffic rights between Australia and Hong Kong in 19 years and we thank the Albanese Federal Government for its role in enabling this important agreement, which reflects the strength of our longstanding cultural and economic ties.” NSW Minister for Jobs and Tourism Steve Kamper, said: “Hong Kong is a priority international market for NSW, with incoming travellers contributing substantially to the NSW visitor economy. The Minns Labor Government has made it very clear; we want to grow our visitor economy and the best way to do this is by increasing airline capacity and unlocking new international markets for NSW. We’ve set our sights on increasing the state’s aviation capacity by 8.5 million seats, and this new Hong Kong route will complement other new routes we’re securing as we work towards landing this goal.” Wang Yu, Consul General of People's Republic of China (Sydney), said: "As the second Hong Kong-based airline to operate the Hong Kong–Sydney route, Hong Kong Airlines not only provides a convenient new option for traveling between China and Australia, but also contributes to enhanced exchanges among students, tourists, business professionals and friends from all walks of life. This new service will strengthen Hong Kong and Sydney’s role as vital gateways for the flow of people and goods, injecting fresh momentum into the economic and cultural ties between China and Australia. Its launch will also attract more international travelers to transit through Hong Kong or Sydney, further strengthening both cities’ positions as global aviation hubs and creating new opportunities for trade and investment. Looking ahead, the Consulate-General of China in Sydney will continue to encourage and support airlines from both China and Australia in restoring or launching new routes based on the principle of mutual benefit and win-win cooperation. We believe that Hong Kong Airlines will continuously enhance its service quality and showcase a good corporate image." Exclusive Lounge Access for Connecting Passengers To celebrate the launch of the new service, passengers travelling on this route and transit at Hong Kong for selected Hong Kong Airlines flights* to Vancouver, Bali, Tokyo, Osaka, Fukuoka, Shanghai (Pudong), Haikou, or Sanya, between 20 June and 31 October 2025, will receive complimentary access to the airline's flagship lounge "Club Autus" at Hong Kong International Airport. Expanding Route Network The launch of the Sydney service indicates Hong Kong Airlines' overarching strategy for its network expansion. Coupled with the various significant destinations that have been inaugurated or reinstated since the start of the year, including Gold Coast in Australia, Vancouver in Canada, and Hulunbuir in Inner Mongolia of mainland China, the airline has cultivated a more extensive and diversified route map. This further underscores Hong Kong Airlines' commitment and contribution to the aviation industry's recovery and long-term development. In addition to the new routes, the Company also increasea the frequency of services on multiple routes to cater to the summer travel demand. This includes the resumption of seasonal flights to the Maldives and an increase in flights to Da Nang to two per day. Additionally, flights to Shanghai Pudong will be increased to four per day, while services to Hangzhou and Nanjing will become twice day. The variety of flight times available throughout the day provides business, leisure, and transit passengers with the flexibility to plan their itineraries. The Company will launch another new service in July, providing passengers with more travel options. Hong Kong Airlines flight schedule* between Hong Kong and Sydney is as follows (All times local): Route Flight Number Departure Arrival Frequency HKG – SYD HX017 22:25 09:50+1 Daily SYD – HKG HX018 11:30 19:10 * Flight number and schedule may change without prior notice
Etihad brings its flagship A350 to Sydney
Etihad Airways is set to elevate its Sydney to Abu Dhabi service with the introduction of the Airbus A350-1000, bringing enhanced comfort, more premium seating and innovation to its important Australian route. Beginning 1 October 2025, the A350 will join the Sydney schedule on select flights, complementing the Boeing 787-9 Dreamliner currently serving the route, with both aircraft offering the latest Business Suites. From 31 January 2026, Etihad will fully transition its 10 weekly Sydney services to A350 operations, offering guests a next-generation travel experience, and Melbourne will be served daily by Etihad’s latest 787-9 aircraft featuring Business Suites and increased premium capacity. Arik De, Etihad’s Chief Revenue and Commercial Officer, said: “We are delighted to bring more premium travel options to Australia with the arrival of our A350 on this important route. When the schedule is fully deployed early next year, we will have grown overall seat availability by ten per cent, and premium seat count by over 20 per cent. “We have increased our flight frequencies to Sydney this year, offering guests greater flexibility and enhanced connectivity across our expanding global network. This growth provides more seamless travel options to key destinations in Europe, the Middle East and Africa and also welcomes more visitors to our home in Abu Dhabi, where they can enjoy our exclusive stopover programme, featuring one or two-night complimentary stays at a premium hotel.” Etihad’s A350 is setting new standards for air travel, with increased innovation and comfort. Powered by Rolls-Royce Trent XWB engines, the Airbus A350 is one of the most efficient aircraft types in the world, with 25 per cent less fuel burn and CO2 emissions than previous models. The aircraft also features Etihad’s newest cabin interior, infused with thoughtful design details. The elevated Business Class is home to 44 Business Studios, each with a sliding door providing each guest with enhanced privacy within their suite. In addition to facing forward with direct aisle access, every Business Class seat is designed for maximum comfort and converts into a fully flat bed of 79 inches in length, with ample storage for convenience. Noise-cancelling headphones and an 18.5-inch TV screen provide a cinematic experience to enjoy Etihad’s extensive inflight entertainment offering. The Business seats also feature a built-in wireless charging dock and Bluetooth headphone pairing. The A350 is also home to 327 Economy Smart Seats with an innovative recline, 13-inch touch screen with Bluetooth headset pairing. All guests can also take advantage of complimentary Chat packages on Wi-Fi or opt for full surfing throughout the flight. Flight schedule Abu Dhabi – Sydney from 1 October 2025, local times Flight Departure City Departure Time Arrival City Arrival Time Frequency Aircraft EY450 Abu Dhabi 10:25 Sydney 06:10 (+1 day) Mon, Thu, Sat, Sun Boeing 787-9 EY451 Sydney 15:40 Abu Dhabi 00:05 (+1 day) Mon, Tue, Wed, Fri, Sun Boeing 787-9 EY454 Abu Dhabi 21:15 Sydney 16:55 (+1 day) Mon, Wed, Fri, Sun Airbus A350 EY455 Sydney 21:30 Abu Dhabi 06:00 (+1 day) Mon, Wed, Fri, Sat Airbus A350 EY454 Abu Dhabi 21:15 Sydney 16:55 (+1 day) Fri Boeing 787-9 EY455 Sydney 21:30 Abu Dhabi 06:00 (+1 day) Sat Boeing 787-9 Flight schedule Abu Dhabi – Sydney from 31 January 2026 Flight Departure City Departure Time Arrival City Arrival Time Frequency Aircraft EY450 Abu Dhabi 09:40 Sydney 06:10 (+1 day) Mon, Wed, Thu, Sat, Sun Airbus A350 EY451 Sydney 16:20 Abu Dhabi 23:55 Mon, Tue, Wed, Fri, Sun Airbus A350 EY454 Abu Dhabi 21:55 Sydney 18:35 (+1 day) Mon, Tue, Thu, Fri, Sun Airbus A350 EY455 Sydney 21:30 Abu Dhabi 05:00 (+1 day) Mon, Tue, Wed, Thu, Fri, Sun Airbus A350
Sydney to host SailGP in 2026
Australia SailGP will showcase the best Sydney Harbour has to offer, with close, heart-stopping racing and an extensive range of free and ticketed spectator experiences both on and off-water. Sydney takes centre stage in February 2026 as the much anticipated SailGP sailing event returns to the Harbour City. The New South Wales (NSW) Government secured the return of SailGP to the city, again reinforcing its position as a prime destination for sailing. A showcase of speed, skill and spectacle, SailGP brings the world's best sailors and high-tech foiling catamarans to one of the world's most iconic natural amphitheatres. According to minister of jobs and tourism Steve Kamper: “Sydney is one of the world's great sporting stages, and there's no better backdrop for SailGP than our spectacular harbour. We're proud to support the return of this world-class event in 2026, welcoming the globe's top sailing teams back to where it all began. With tens of millions watching from around the world, SailGP not only showcases the thrill of elite sport but also shines a global spotlight on our city's natural beauty and visitor appeal.” Originally launched in Sydney back in 2019, the championship has since become a global phenomenon, as well as a key event in NSW's major events calendar. The NSW Government's continuing support for SailGP is part of its broader strategy to build a dynamic year-round calendar of global events, boosting tourism, jobs and the economy as NSW accelerates toward its target of $91 billion in total visitor expenditure by 2035. One of an elite set of destinations Sydney will join premier global destinations including New York, Rio de Janeiro and Saint-Tropez as part of SailGP's sixth season. The 2026 edition will feature teams from Brazil, Canada, Denmark, France, Great Britain, Germany, Italy, New Zealand, Spain, Switzerland and the United States. SailGP chief executive Sir Russel Coutts said: "We've had unprecedented interest from cities around the world, SailGP is excited to release a first preview of what fans can expect from the 2026 Season, including the return of some of the most iconic race stadium destinations on the calendar. We had our very first event in Sydney Harbour in 2019 and the venue consistently delivers some of the most thrilling racing on the SailGP calendar every year. These familiar venues not only offer unparalleled racing conditions but also serve as crucial touchpoints for building lasting relationships with fans and sponsors.” Thousands of visitors are expected to descend on the harbour foreshore for the two-day race weekend, supported by lead-in training sessions, media opportunities and fan activations, delivering a welcome boost to the state's visitor economy. Also, SailGP has been broadcast to international audiences from Sydney Harbour since 2021, capturing the imagination of sports fans and inspiring future visitors. The 2025 event attracted a dedicated global TV audience of 21.1 million viewers.
Martha Stewart confirms appearance at Vivid Sydney 2025
Global lifestyle icon Martha Stewart has confirmed her appearance at Vivid Sydney where she will be speaking at an exclusive one-off In Conversation event on 28th May at the International Convention Centre Sydney (ICC Sydney). Stewart will reflect on her extraordinary career, the evolution of her personal brand and the changing face of food, design and home life. At the same time, she will share candid insights into her most memorable moments in popular culture and what it really takes to stay relevant for over four decades. She said: “I have made some wonderful memories traveling to Australia over the years, so I am thrilled to return to Vivid Sydney. The conversation will be fun and honest, covering many aspects of my life and career. I’m always looking for inspiration when I travel so I’m excited to see what Sydney has to offer.” Stewart is the latest in Vivid Sydney’s Global Storyteller series, designed to bring together the world’s brightest minds and creative leaders to provide new forms of creative exchange and interactive engagement. Previous speakers include, pop culture sensations Jennifer Coolidge and Mike White, comedic visionary Amy Poehler, local superstar Troye Sivan, and Hollywood trailblazers Baz Luhrmann and Spike Lee. Welcoming a living legend Vivid Sydney festival director Gill Minervini said: “Vivid Sydney is unrivalled in its ability to offer exclusive, unmissable, and one-of-a-kind events to visitors. It’s incredibly exciting to welcome one of the most revered and fascinating minds to Sydney. We could not think of a better figure that encapsulates this year’s theme of Dream more than Martha Stewart.” For his part, NSW minister for jobs and tourism Steve Kamper remarked: “Martha Stewart is a powerhouse of innovation and entrepreneurship, and her inclusion in Vivid Sydney 2025 reaffirms the festival’s ability to bring the world’s boldest characters to our Harbour City. With an array of experiences across Light, Music, Ideas and Food waiting to be discovered, we encourage every visitor to immerse themselves in all this year’s festival has to offer.” The first self-made female billionaire, Stewart is an Emmy Award-winning television host, and best-selling writer of 101 books. The go-to source for homemaking and culinary inspiration around the world, Martha didn’t just live the American Dream, she defined it. From her first book, Entertaining, published in 1982, Martha Stewart has remained a household name. Never far from pop culture’s pulse, she graced the cover of the Sports Illustrated Swimsuit Issue in 2023 and, last year, was the subject of Netflix’s watercooler documentary Martha.
Vivid Sydney 2025 is all set to warm up the Australian winter season
Vivid Sydney, Australia’s most anticipated event, returns on 23rd May and runs until 14th June, warming up the winter months. This spellbinding event will again transform the Harbour City, this time with the theme Dream as it dares to answer the question: What’s in a dream? This year’s festival footprint was redesigned to present five zones: Circular Quay and The Rocks; Barangaroo; Martin Place and CBD for the first time since 2018; Darling Harbour; and The Goods Line and Inner City. Each connected zone will feature events from each of the festival pillars; Light, Music, Ideas, and Food. Winter wonderland Now in its 15th year, Vivid Sydney showcases creative pulse in the heart of winter, featuring exclusive collaborations for a series of events. This year’s collaborators include the Sydney Writers’ Festival and Sydney Film Festival, as well as cultural institutions, venues and arts companies Art Gallery of NSW, Australian Museum, Bangarra Dance Theatre, City Recital Hall, State Library of NSW, and Sydney Theatre Company. According to Australian minister for jobs and tourism John Graham: “Vivid Sydney continues to find exciting new ways and places to bring colour, creativity and fun to our city. From surprising outdoor dining experiences, to artistic light projections on our most famous landmarks and big free live shows in Tumbalong Park, Vivid Sydney has something for everyone whether you’re a visitor or a local. Graham added that this year’s festival will help people face the cost-of-living crisis through a greater number of free events, enabling festival-goers to enjoy a great night out without blowing the budget. It’s a celebration of dreams For her part, Vivid Sydney festival director Gill Minervini said the festival’s Dream theme is something that we all experience, and it can be interpreted in a myriad of ways. According to Minervini: “Dreaming is as old as time and as universal as life itself. Dreams can be prophetic, life changing and inspirational, as well as trivial, hilarious or terrifying. These interactions are evident in every aspect of Vivid Sydney’s program this year.”\ These aspects include captivating light installations and 3D projections for everyone’s enjoyment, complemented by thought-provoking and enlightening experiences. Also in the lineup are awe-inspiring performances from the world’s best musicians, along with cutting edge culinary collaborations from the likes of Nigella Lawson and dinners in unexpected places.” As Minervini puts it: “In 2025, the festival celebrates creativity, innovation and connection in the best city in the world.”
Four Seasons Hotel Sydney
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Maximum Occupancy 2022: Sheraton Grand Sydney, 5-6 April 2022
Maximum Occupancy is Australia’s premier hotel and accommodation industry conference, designed for and by the hotel industry's leaders. Suited for all types of hotel and accommodation providers and sizes, it will feature over 35+ leading industry experts and speakers from around Australia and the globe. This is THE event for any hotelier that wants to achieve maximum occupancy month after month.
Webinar: Small Ship Expeditions – Antarctica 23/24 + New Arctic 23
Dive right into Aurora Expeditions' brand new 2023/24 Antarctic season and updated 2023 Arctic & Global season by joining us at our series of Launch Events across Australia and New Zealand.
Webinar: Small Ship Expeditions – Antarctica 23/24 + New Arctic 23
Dive right into Aurora Expeditions' brand new 2023/24 Antarctic season and updated 2023 Arctic & Global season by joining us at our series of Launch Events across Australia and New Zealand.
Beyond Covid-19: Global Tourism’s New Normal
The Hong Kong Tourism Board is proud to present the world's very first industry forum, joined by top leaders, to discuss new trends on tourism from Hong Kong to Mainland and from Asia to the world in the post-COVID era.