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Why Concerts and Sports Events Are Reshaping Singapore’s Tourism Economy
In recent years, we have seen that a lot of concert, events, entertainment and particularly sporting events have become the drivers of Tourism receipts. Chee Hok Yean, President, HVA Asia Pacific shared insights on the “Rise of concert, event, entertainment & sports tourism as drivers of tourism receipts” while presenting at the TDM Global Summit Singapore 2025. We bring you excerpts from the same. On the available Event spaces in Singapore she said that: “We have the China Exhibition, Singapore Expo, the Esplanade, SunTec, Royal Ascent, Eagle Stadium, and we also have the SKA Theatre. All these places, as you can see on the map of Singapore, it's spread out, but mostly around the central region, like where we are.” Growing MICE infrastructure in Singapore The incoming infrastructure that is very critical in order to bring in more concerts, more exhibitions, more events. She elaborated: “First, we have the NS Square, which is actually the former shopping centre that we had for many years. So that's going to be completed in sort of like a year's time. Marina Bay Sands, we already have many rooms, but we're going to come up with another tower, and it's going to have a 15,000-seat capacity." “So we picked up all the data from STB, the MICE Travellers, as you can see. The number, we always use 2019 as a reference, because that's just before COVID. In 2019, we have over 800,000 of MICE Travellers. In 2023, after the opening it went up to close to a million. But 2024, we saw close to 1.2 million MICE Travellers into Singapore." "As you can see, listed here are the three main source markets, Indonesia, Malaysia, China and India. Forming big numbers. So, of course, during the COVID, there's no record of data.” Events and more from 2023 moving to 2026 Singapore offers many incentives. “So, you can see there are the grants and there are the partnerships that the government has rolled out and has encouraged whether it's the public or the private sector to invest into the infrastructure and build the plans for all the concerts and entertainment and all that.” "In 2023, we have a handful of events. This is again coming out from COVID. In 2024, we have more events, in 2025, we have about the same number of events. And of course, we're moving into 2026. At the moment, it's still fluid. In 2026-2027, we don't really have that many numbers. In terms of sporting events, we have tennis, the Asia Cup, the Singapore Grand Prix, the SEA Games.” Music concerts rope in the numbers Concerts are always a hot topic, and they are majorly influencing the travel numbers. Chee Hok Yean added: “I just wanted to highlight some of these numbers that come into Singapore and how it impacted the hotel industry and also to a large extent the tourism sector. Visitor arrivals in March reached nearly close to 10,000 in 2024." "The Taylor Swift concert. I'm sure a number of you have attended that. Or you know people who have flown in for this event. We see the colours, right? 2023, 2024, 2025. And there's a big spike in 2024 and 2025 due to Taylor Swift concert during March. So March typically is just slowly ramping up, right? Coming up from January, February. But it was a sharp increase in 2024 and 2025." Visitor expenditure rises up the curve "From the visitor expenditure, as you can see, in Q1 2023, it's about $6 billion, and in this year, this quarter, it's gone up to $8 billion. So quarter by quarter, it's gone up quite a lot. You can see the breakdown on the right in terms of what do people spend on. Everything has gone up. Shopping, accommodation, F&B, even online components. From $6 billion spent to about $8 billion. And the second table just shows you the other areas." She concludes: “So, you can see that what do you do to bring more people into your country or your city's arrivals? You need to provide events, meetings, concerts, entertainment, and sports to attract them.”
Oman Air launches direct Muscat-Singapore flights
Oman Air has announced the commencement of direct flights between Muscat and Singapore, starting 2 July 2026. The service will operate four times a week on Thursdays, Fridays, Saturdays, and Sundays, providing a direct link between the two regions. This new route is part of Oman Air's expansion into Southeast Asia, offering travellers the opportunity to explore Singapore's vibrant culture and attractions. The introduction of this route follows Oman Air's recent membership in the oneworld alliance, which allows passengers to benefit from smooth connections and frequent flyer perks such as lounge access and mileage redemption. Chief Executive Officer of Oman Air, Con Korfiatis, expressed enthusiasm about the new service, stating, “We’re excited to launch this new route, which enhances our growing network and strengthens the connection between Oman and Singapore.” Lim Ching Kiat, Executive Vice President of Air Hub & Cargo Development at Changi Airport Group, highlighted the significance of the new service, noting that it will expand Changi Airport's connectivity network and create new travel opportunities between the two markets. The Muscat-Singapore route will be operated using Boeing 737 Max aircraft, featuring Oman Air’s award-winning Business and Economy Class cabins. Tickets are now available for purchase through the airline’s website and mobile app. This development is part of Oman Air's strategy for sustainable network growth, aiming to meet the evolving needs of travellers whilst supporting Oman’s socio-economic development. ```
Singaporeans favour China, Japan, and Malaysia for 2026 travel
Singaporeans are gearing up for international travel in the first quarter of 2026, with China, Japan, and Malaysia emerging as the top destinations, according to Trip.com. The travel service provider's data reveals that these countries are the most popular choices for Singaporeans, driven by major festive celebrations such as Lunar New Year and Hari Raya Puasa. Theme parks like Shanghai Disney Resort, Universal Studios Japan, and Tokyo DisneySEA are particularly favoured. Trip.com's General Manager Edmund Ong noted, "The first quarter of 2026 brings major festive celebrations. Boosted by the multiple family-centric holidays and favourable exchange rates, China, Japan, and Malaysia have emerged as the top destinations for Singaporean travellers." Mid-haul journeys preferred Mid-haul flights, covering distances between 2,000 km and 5,000 km, account for 50 percent of all bookings, highlighting a preference for destinations like Tokyo, Taipei, and Seoul. On the other hand, short-haul flights make up 32 percent of bookings, whilst long-haul flights constitute 18 percent. Bangkok, Tokyo, and Kuala Lumpur are the top international cities for Singaporean travellers. Meanwhile, theme parks remain a significant draw, with four out of five top attractions booked being major theme parks across the Asia Pacific region. Trip.com continues to expand its offerings, now providing over 300,000 bookable activities and experiences worldwide. Recent partnerships with Live Nation and DreamUs aim to enhance concert travel and attraction offerings, reinforcing Trip.com's position as a leading travel platform. ```
Singapore F1 boosts Aussie travel by 52% in October
Australia experienced a significant increase in international travel in October 2025, with 1.278 million Australians returning from overseas trips, marking an 11% rise compared to the previous year. This surge made October the largest non-January month for travel on record, according to new data from the Australian Bureau of Statistics (ABS). Singapore emerged as the top destination, witnessing a 52% increase in Australian visitors, largely driven by the Singapore F1 Grand Prix and coinciding school holidays. The timing of the F1 race, held on 5 October, was pivotal. In previous years, the event took place in September, outside school holiday periods, limiting family travel. The return to an October schedule in 2025, combined with heightened interest in Australian driver Oscar Piastri's championship run, attracted 47,840 Australian visitors to Singapore, the highest since January 2020. Other notable shifts in travel destinations included a 19% increase in visits to Japan and a 12% rise in trips to New Zealand. Conversely, travel to the US and UK saw declines of 4.9% and 4.6%, respectively. Despite Singapore ranking 11th among Australian travel destinations, it contributed the most to October's growth. Shaun McGowan, CEO of TravelInsurance.com.au, commented, "The Singapore spike perfectly demonstrates how timing drives travel behaviour. When a major sporting event aligns with school holidays, Australian families respond emphatically." This trend underscores the impact of strategic event scheduling on travel patterns, with potential implications for future tourism planning. ```
Pan Pacific Hotels Group named official hospitality partner for Singapore run of Beetlejuice: The Musical
Pan Pacific Hotels Group (PPHG) announced today, 5th December, that it has been named the official hospitality partner for the Singapore run of Beetlejuice The Musical. The show will have a limited-season run at Esplanade Theatres from 15th January to 15th February 2026, marking the only Asian stop on its international tour. This partnership highlights PPHG's continued commitment to supporting world-class cultural and entertainment experiences in Singapore. That said, the hospitality group is set to bring Broadway magic to Singapore with an exclusive themed stay experience, special ticket savings, and backstage access for theatre lovers. According to PPHG chief commercial and marketing officer Celine Du: "Beetlejuice The Musical is one of Broadway's most inventive shows, and PPHG is proud to be its Official Hotel Partner. We are delighted to bring the imaginative world of Beetlejuice to life both onstage and in our spaces, creating whimsical, memorable and differentiated experiences." Stay awhile…it’s showtime! To elevate the theatre-going experience, PARKROYAL COLLECTION Marina Bay, Singapore has curated a fully immersive hotel escape inspired by the musical's quirky charm and offbeat spirit. Guests who book the package will enjoy: SG$15 savings on premium category tickets to Beetlejuice The Musical; Exclusive backstage tour access (on select performance days); and Beetlejuice Afternoon Tea for two at Portman's Bar, featuring whimsical creations such as: Creepy Crawlers: crispy soft-shell crab with tarragon tartar Beetlejuice Macaron: salted caramel crème Tropical Bloom Verrine: mango passion and blue pea coconut With each room boasting a private balcony overlooking the city skyline or Marina Bay, and the Esplanade Theatres only minutes away, the Stay & Dine package invites guests to enjoy a complete Beetlejuice-themed journey from afternoon indulgence to an unforgettable Broadway night out. Bookings are open now to 14th February 2026, for stays from 15th January to 15th February 2026.
Singapore Introduces First-Ever Mandatory Sustainable Aviation Fuel Levy Starting 2026
Singapore has taken a groundbreaking step in sustainable aviation by becoming the first country in the world to introduce a mandatory Sustainable Aviation Fuel Levy (SAF), starting from next year. This bold environmental initiative, which begins with tickets sold from 1 April 2026 for flights departing on or after October 1, 2026, is designed to drive the adoption of greener fuel sources and help decarbonise air travel from Singapore’s world-leading Changi Airport. World’s First Green Air Travel Tax Singapore’s new SAF levy represents a global first, putting the city-state at the forefront of sustainable air travel policy. The levy is directly tied to Singapore’s commitment to making at least 1% of all aviation fuel at its airports sustainable by 2026, with a goal to ramp this up to 3–5% by 2030. How the SAF Levy Works The amount travellers pay depends both on their flight’s destination and cabin class: Four geographical bands determine the rates, ranging from Southeast Asia, most of Asia and Australia, Europe and Africa, to the Americas. Economy and premium economy fares: S$1 (SE Asia), S$2.80 (Asia/Australia), S$6.40 (Europe/Africa/NZ), S$10.40 (Americas). Business/first class fares: Four times the economy rate, topping out at S$41.60 for Americas-bound travelers. Transit passengers are exempt from the levy, as are flights for charity, humanitarian missions, and live cargo. SAF levy on private jets: Charges range from S$100 to S$1,950 depending on distance and aircraft type. All funds collected go to a statutory SAF fund, used exclusively for the procurement and development of sustainable aviation fuel and supporting infrastructure. Impact: Affordable and Measured Start CAAS originally forecast the levy to be much higher, for example S$16 to London, but recent lower SAF prices have brought the costs down to S$6.40 on the same route. The authority emphasizes that the fee is modest and reasonable, intended to both encourage adoption and give airlines, businesses, and the traveling public time to adjust. Setting a Global Precedent With this policy, Singapore is leading aviation into a greener future and providing an actionable blueprint for other countries considering similar measures. While many nations have worried about voter reaction to increased travel costs, Singapore’s SAF levy has been designed to keep fees manageable and to make environmental contributions a standard part of buying a ticket. As more nations follow Singapore’s lead, the hope is that sustainable aviation fuel adoption will accelerate worldwide, allowing the industry to cut emissions substantially over the next decade. For more details on Singapore’s green travel policies and Changi Airport’s award-winning sustainability initiatives, visit the Civil Aviation Authority of Singapore.
L’Amo Bistrò del Mare Opens in Singapore, Elevating Italian Coastal Cuisine at METT Singapore
L’Amo Bistrò del Mare, Dubai’s award-winning coastal Italian restaurant, has made its eagerly awaited international debut at the newly launched METT Singapore, nestled in the historic and lush Fort Canning Park. Celebrated with prestigious accolades like the Due Forchette by Gambero Rosso, L’Amo Bistrò del Mare embodies the spirit of the Mediterranean through soulful Italian cooking, combining the essence of the sea (l’amo – the hook) with heartfelt hospitality (l’amore – love). Chef Daniele Sperindio, Director of Culinary and F&B at METT Singapore, leads the vibrant and elegant dining experience, inviting guests to indulge in refined Italian coastal cuisine while connecting within a sophisticated yet relaxed setting. The restaurant’s menu is a tribute to the Italian coast, highlighting seasonal ingredients and artisanal techniques. Guests begin with Le Tre Tartare, a trio showcasing sea bass with mullet roe, tuna belly enlivened with Japanese lime mayo, and sweet Sicilian prawns crowned with caviar. Signature pasta dishes such as Spaghettone Cacio & Pepe and Tagliolini Lime & Caviale offer creamy, indulgent takes on Italian classics, enhanced with premium Japanese uni and Italian caviar. From the sea, delights like the Neapolitan Impepata di Cozze and the restaurant’s name-sake Catalana seafood salad highlight fresh, vibrant flavours. The menu also features a hearty selection of grilled meats, including the succulent lamb chops marinated and roasted to smoky perfection, plus classic Italian desserts like profiteroles, Cannoli Siciliani, and a dramatic tableside tiramisù, Ti…Amo…Su. Complementing the plates is a curated cocktail list with signature drinks inspired by Tuscany and coastal Italy, alongside an extensive cellar of Italian and French wines. L’Amo Bistrò del Mare’s interiors evoke the charm of a Mediterranean harbour, with floral motifs, nautical accents, and sunlit spaces creating a warm, inviting ambiance. By day, the space is perfect for casual lunches and social gatherings; by night, it transforms with intimate lighting and live piano melodies, capturing the soulful allure of the Italian coast. More than a dining destination, L’Amo Bistrò del Mare represents a lifestyle celebrating connection, joy, and the art of living well. As part of METT Singapore’s renowned dining collection, it perfectly embodies the spirit of relaxed luxury and authentic culinary artistry in one of Asia’s most discerning culinary capitals. Reservations are now open for L’Amo Bistrò del Mare at METT Singapore, Fort Canning Park. For bookings and enquiries, visit the official website at https://www.lamorestaurant.com/singapore/ and explore more about this refined coastal Italian dining experience at METT Singapore.
Singapore Flyer Rings in the Season of Joy with Festive Experiences and Holiday Deals
As 2025 comes to a close, Singapore Flyer brings back its signature festive experiences, including the highly anticipated New Year’s Eve Countdown Champagne Special and Festive 165 Sky Dining by Singapore Flyer, inviting all to toast a grand finale to Singapore’s Diamond Jubilee atop the iconic giant observation wheel. New Year’s Eve Countdown Champagne Special Welcome the new year from 165 metres above the city with Singapore Flyer’s popular countdown experience, a unique celebration featuring champagne, front-row seats to fireworks, and festive touches such as a party kit and limited-edition Singapore Flyer souvenir. Taking place at 11.30pm on 31 December 2025, this exclusive countdown party is limited to just 160 guests across eight capsules, with the option of reserving an entire private capsule for an intimate celebration. The experience is open to guests aged seven and above and is priced at $250 nett per guest in a shared capsule, or $5,000 nett for a private capsule accommodating up to 26 persons, inclusive of eight bottles of premium champagne. Festive 165 Sky Dining by Singapore Flyer Take the year-end celebration to the skies with another crowd favourite, Festive 165 Sky Dining by Singapore Flyer, which is available on 24, 25, and 31 December 2025, as well as 1 January 2026. On these festive dates, each guest will be treated to a complimentary glass of champagne or mocktail, complementing the premier four-course menu available daily until 1 January 2026. The luxurious 90-minute dining experience aboard Asia’s largest observation wheel begins with an amuse-bouche and artisanal bread paired with fresh truffle butter. The first rotation features a sweet and tangy harmony of heirloom tomato, homemade ricotta, olives, and passion fruit pearls, followed by seared ahi tuna with avocado and corn chile de árbol salsa. As the evening deepens, guests savour their choice of main course – Australian Wagyu Beef Sirloin Steak, Duck Leg Confit, or Miso-Glazed Chilean Seabass. The experience reaches a decadent finale with the Hazelnut Chocolate Praline, accompanied by Nespresso coffee or Gryphon tea and Janice Wong petit fours. With priority boarding and welcome refreshments at the VIP Lounge, this exquisite dining experience – priced at $600 nett for two guests on the selected festive dates of Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day – offers an elegant and special way to close the year. Year-End Family Bundle for Singapore Citizens and Permanent Residents Singapore Citizens and Permanent Residents can embark on the reimagined Singapore Flyer journey at a special rate from now to 4 January 2026. The Year-End Family Bundle features a complimentary child or senior ticket with every two paying adults, available at just $80 instead of the regular price of $105. Families begin their journey through the corridors of Time Capsule, where Singapore’s story comes alive through cutting-edge multimedia, interactive exhibits, and cinematic storytelling. Launched in August 2025, the permanent immersive pre-flight experience takes guests back to the 1200s, tracing Singapore’s transformation as it unfolds aboard the Singapore Flyer. Festive Fringe Activities On 24 and 25 December 2025, guests are invited to immerse themselves in the festive spirit with complimentary carolling performances and balloon art. More details will be shared on Singapore Flyer’s Instagram and Facebook pages.
InterContinental Singapore Robertson Quay
Nanson Road, InterContinental Singapore Robertson Quay by IHG, Singapore Singapore
Pan Pacific Singapore
Raffles Boulevard, Pan Pacific Singapore, Singapore Singapore
Pullman Singapore
Orchard Road, Pullman Singapore Orchard, Singapore Singapore
Singapore Tourism Board (STB)
Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore
OOm Singapore
141 Middle Road, GSM Building #05-04, Singapore 188976
Algordanza Singapore
60 Paya Lebar Square #08-17 Singapore 409051
TDM Global Summit Singapore – 2026
November 24, 2026 | 8:30 AM to 6:00 PM | Singapore DOWNLOAD AGENDA REGISTER YOUR INTEREST Get Ready: Event Begins
TDM Global Summit Singapore – 2025
November 24, 2025 | 8:30 AM to 6:00 PM SGT | InterContinental® Singapore , 80 Middle Road, Singapore 188966 DOWNLOAD
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ITB Asia 2025, Singapore
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Digital Travel APAC Singapore – 12-13 August
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Asian Hotel Industry Conference & Exhibition (AHICE) – 24-26 February, 2025 Singapore.
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AHICE SE Asia 2024 – 27 to 29 February 2024, Singapore
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ITB Asia 2024 – Marina Bay Sands, Singapore from 23 – 25 October 2024.
ITB Asia, Asia's Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
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ITB Asia, Asia's Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
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ITB Asia 2022: 19-21 October Marina Bay Sands, Singapore
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TDM Travel Trade Excellence Awards Malaysia 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Asia 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Thailand 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Travel Trade Excellence Awards Middle East 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.