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RateGain finalises its acquisition of Sojern
Global travel SaaS solutions provider RateGain Travel Technologies Limited announced the completion of its acquisition of AI-powered hospitality marketing platform Sojern today, 6th November. The transaction brings together two complementary forces in travel technology: RateGain’s expertise in Martech, revenue optimization and distribution and Sojern’s demand generation and traveler engagement capabilities. These will be combined to create one of the most comprehensive AI-powered growth platforms, serving 13,000 customers in the Americas, Europe, Middle East and Africa, and Asia Pacific. The combination positions RateGain among the top global travel technology providers by revenue and customer reach. Stronger together As RateGain and Sojern integrate their capabilities, their joint focus remains clear: driving innovation, strengthening customer outcomes, and building a future-ready platform for the travel ecosystem. Together, the companies will enable travel and hospitality brands to connect marketing, distribution, and revenue decisions through an AI-driven platform enhancing multi-channel demand generation for accurate targeting, pricing intelligence, and traveler engagement at scale. According to RateGain founder and chair Bhanu Chopra: “This acquisition marks a major milestone in RateGain’s evolution as we continue to scale globally and deepen our AI-led offerings. Sojern brings complementary strengths in digital marketing and traveler engagement that enhance our ability to provide an end-to-end platform for driving profitable growth. Together, we are positioned to accelerate value creation for our shareholders and customers alike” For his part, Sojern chief executive Mark Rabe remarked: “Joining RateGain provides Sojern the opportunity to expand into new markets and enriches our global product portfolio to unlock our next phase of growth. Our shared vision to apply data and AI across the traveler journey via a unified platform creates a powerful foundation for measurable, sustainable growth in a dynamic global travel market.”
RateGain rolls out the first CRS-integrated AI voice agent for hotels
RateGain Travel Technologies Limited (RateGain) has announced the rollout of UNO VIVA, the first CRS-integrated AI voice agent built for hotels. UNO VIVA is built on UNO, RateGain’s AI-powered hotel commerce platform, and is designed to streamline and optimize the voice reservation journey for hotels. After its release in Asia last April, UNO VIVA is now expanding across Europe, offering a scalable solution that can be deployed independently or alongside CRS/PMS systems to handle reservation-related calls with speed, intelligence, and consistency. As guest expectations for voice-based interactions continue to grow, many hotels struggle to keep up due to limited infrastructure and inconsistent service quality. UNO VIVA addresses this challenge by acting as an always-on, AI-powered assistant that ensures accurate, on-brand responses while being fully GDPR-compliant and safeguarding guest data from the first interaction. Built on an advanced automatic speech recognition engine with adaptive intelligence, UNO VIVA not only understands multiple languages (30+ including German, French, and Spanish) but also detects booking intent, emotional tone, and guest preferences to guide conversations intelligently. It can recommend suitable properties based on location and profile, turning every inquiry into a conversion opportunity, all while reducing operational costs and delivering measurable ROI from day one. “Nearly 90% of inbound calls in hotels are repetitive, yet inconsistent responses often lead to missed opportunities, especially for high-value or complex bookings. Meanwhile, challenges like agent fatigue, high attrition, inadequate training, language gaps, and lack of real-time data drive up costs and result in dropped calls. With 40% of voice reservations going unanswered, UNO VIVA provides a scalable, intelligent solution to reduce operational strain, recover lost revenue, and ensure consistent guest experience”, states Fritz Müller, Head of Europe at RateGain. Through VIVA, guests can make, modify, or cancel reservations seamlessly. Rich call analytics provide insights into booking patterns, missed opportunities, and service gaps, helping hotel teams optimize performance over time. Easy to integrate and deploy, UNO VIVA can start delivering results within a week, improving average booking value and maximizing revenue without increasing overhead. Commenting on the expansion of VIVA in Europe, Fritz Müller said, “UNO VIVA represents a new era in hospitality technology. As an AI-first company, RateGain is focused on building products that cut through complexity with automation and help our customers grow faster. Thus, UNO VIVA is not just about answering calls—it’s about creating intelligent touchpoints that boost revenue and elevate the guest experience. With UNO VIVA, we’re enabling hotels to stay ahead in a rapidly evolving landscape.” UNO VIVA is now available for hotels worldwide.
Air Astana Partners with RateGain
RateGain Travel Technologies Limited (RateGain), a global provider of AI-powered SaaS solutions for the travel and hospitality industry, announced that Air Astana JSC (the "Company" and, together with its subsidiary FlyArystan, the "Group"), the largest airline group in Central Asia and the Caucasus regions by revenue and fleet size, has selected AirGain by RateGain, an AI-powered airfare pricing intelligence platform to gain real-time competitive insights and enhance pricing agility. This strategic collaboration reflects Air Astana’s continued focus on adopting innovative technology to strengthen its competitive edge while expanding its global footprint. Air Astana, recognized for its operational excellence and modern fleet, operates an extensive international and regional network, connecting Kazakhstan with Europe, Asia, and the Middle East. As the airline scales to meet growing travel demand and navigates an increasingly complex pricing environment, its partnership with AirGain will empower the pricing and revenue management teams with accurate, real-time data. This will enable faster and more confident decision-making, allowing the airline to swiftly respond to market fluctuations while safeguarding revenue and maintaining a strong competitive edge. Renowned for its award-winning service and innovation, Air Astana continues to adopt advanced technology to boost efficiency across its commercial operations. Recently named “Best Airline in Central Asia and CIS” for the 14th consecutive year at the 2025 Skytrax Awards, the airline strengthens its leadership with solutions that deliver measurable impact. With AirGain, Air Astana moves beyond traditional fare tracking gaining real-time visibility into competitor pricing across airline websites, OTAs, and GDSs, enabling its teams to monitor trends, detect anomalies, benchmark fares, and respond swiftly to market shifts. Yerbolat Baisalykov, Senior Vice President of Revenue Management and Network Planning at Air Astana JSC, commented: “At Air Astana, we continuously seek innovative solutions to enhance our pricing capabilities and maintain a competitive edge in a dynamic market. Our collaboration with RateGain and adoption of the AirGain platform will equip our teams with accurate, real-time data to make smarter and faster decisions. This is a key step in strengthening our revenue management strategy as we expand our global network.” Vinay Varma, Senior Vice President and General Manager at AirGain, commented: “We are delighted to welcome Air Astana to the growing community of airlines leveraging VUE, our newly launched, AI-powered pricing intelligence platform. In an environment where fare dynamics change by the hour, VUE equips their team with the real-time intelligence needed to respond with agility and precision, strengthening their ability to lead in competitive markets.”
RateGain Appoints Ashish Sikka as Senior Vice President & Business Head – UNO
RateGain Travel Technologies Limited (RateGain), announced the appointment of Ashish Sikka as Senior Vice President and Business Head – UNO. In this role, Ashish will lead the global growth UNO, RateGain’s AI-first suite built to simplify, automate, and optimize hotel operations. UNO brings together RateGain’s Channel Manager, Central Reservation System (CRS), Booking Engine, and VIVA (AI-powered voice and agentic solution) into a unified experience that automates decision-making, breaks silos, and drives better outcomes for hotel teams. In a short span, many hotels have adopted UNO, reporting tangible gains in bookings and more effective distribution management. Ashish will oversee strategy, innovation, and adoption of UNO globally, with a focus on strengthening its AI capabilities and delivering faster, insight-led actions to hotel partners. With over 17 years of experience across strategy, transformation, and leadership, he has previously held key roles at Ecom Express, OYO, Propstack, and Kearney, with cross-market exposure across India, Europe, and Southeast Asia. “Ashish brings a rare blend of strategic foresight and operational excellence, along with a strong understanding of AI-driven business models,” said Bhanu Chopra, Founder and Managing Director, RateGain. “With AI continuing to redefine how the travel industry operates, Ashish’s leadership will accelerate the growth of our UNO platforms—making them smarter, faster, and more effective for our customers globally. We are delighted to welcome him to RateGain.” “Travel as a category is becoming more personalized, non-discretionary, highly segmented, and digitally led,” said Ashish Sikka, Senior Vice President and Business Head – UNO Platforms, RateGain. “Hotels and travel providers globally need credible SaaS partners who can deliver revenue-maximizing, efficient platforms that offer real competitive advantage. RateGain is uniquely positioned to solve for the traveler journey with its AI-first platforms, and I’m excited to join the team to build and scale these next-generation solutions.” Ashish holds a bachelor’s degree from College of Business Studies, University of Delhi, and an MBA from IE Business School, Spain. He is passionate about building innovative platforms and delivering customer-centric growth. This appointment follows RateGain’s recent launch of UNO VIVA, the industry’s first AI-powered voice agent for hotel reservations, reinforcing the company’s continued investment in AI innovation for the travel and hospitality industry.
RateGain Posts 44% Growth in PAT in FY25
Representative Image RateGain Travel Technologies Limited announced its financial results for the quarter and year ended March 31, 2025. In Q4 FY25, the company delivered healthy growth in Profit After Tax (PAT) with a record-high EBITDA margin of 23.2% with improved operational efficiencies. The company’s Operating Revenue grew by 12.5% YoY to reach a new high of INR 10,766.7 Mn in FY25, with steady growth across all three segments. Operating margins expanded to a record high of 21.6% for FY25, up from 19.8% in the previous year, reflecting focus on sustainable growth and operational efficiency contributing to record margins. Profit After Tax (PAT) increased by 43.7% YoY, driven by growth and disciplined execution. Bhanu Chopra, Founder and Chairman, RateGain Travel Technologies, said: “In FY25 we started building for the future with an AI-first approach focused on solving new customer problems. I am confident that with our ability to drive excellence at scale through our products, we will be able to deliver value to our customers across the hospitality & travel ecosystem. As we continue to ramp up our GTM efforts and drive more strategic partnerships, we aim to empower every player in the industry to leverage RateGain’s AI-powered solutions to maximize revenue.” Rohan Mittal, Chief Financial Officer, RateGain Travel Technologies, added: "We close out the year on a steady note, consolidating our position amidst a challenging demand environment and with a strong performance on margins. With a continued focus on disciplined execution and enhanced operational efficiency, the company has delivered a record margin of 23.2%. For FY25, compared to the same period last year, the company reported: Operating Revenue: INR 10,766.7 Mn vs. INR 9.570.3 Mn (+ 12.5% YoY) Total Revenue: INR 11,530.4 Mn vs. INR 9,985.9 Mn (+ 15.5% YoY) EBITDA: INR 2,320.6 Mn vs. INR 1,897.3 Mn (+ 22.3% YoY) PAT: INR 2,089.3 Mn vs. INR 1,453.9 Mn (+ 43.7% YoY) EBITDA Margin: 21.6% vs. 19.8% PAT Margin: 19.4% vs. 15.2% Financial Highlights for Q4 FY25 (Compared to Q4 FY24): Operating Revenue: INR 2,606.9 Mn vs. INR 2,558.1 Mn (+ 1.9% YoY) Total Revenue: INR 2,811.4 Mn vs. INR 2,768.6 Mn (+ 1.5% YoY) EBITDA: INR 605.9 Mn vs. INR 542.5 Mn (+ 11.7% YoY) PAT: INR 548.1 Mn vs. INR 500.2 Mn (+ 9.6% YoY) EBITDA Margin: 23.2% vs. 21.2% PAT Margin: 21.0% vs. 19.6% The LTV to CAC ratio remains strong at 13.6x and Revenue per Employee holds steady at INR 13.1 Mn, reflecting healthy productivity levels. With continued investments in GTM, the company has further diversified its revenue base in high growth markets within APAC and Middle East regions, now contributing to 13.7% of total revenue up from 12.4% last year. RateGain’s AI-first strategy continued to drive greater adoption across leading travel and hospitality brands. Over the past few quarters, we have continued to identify problems the industry is facing and provide innovative solutions such as: UNO VIVA: world’s first CRS-integrated AI voice agent that helps hotels convert more bookings and reduce missed opportunities by automating phone reservations. Smart ARI: AI-powered engine that eliminates junk updates to OTAs, preventing overbookings and rate parity issues while helping OTAs cut costs through faster, real-time updates AirGain AI Digest: Providing airlines with real-time insights on route performance, demand trends, and anomalies, enabling faster, data-driven pricing decisions in a dynamic market.
Kyoto and Osaka gain popularity with Indian travellers: Rategain
Asian woman wearing japanese traditional kimono at Yasaka Pagoda and Sannen Zaka Street in Kyoto, Japan A quiet revolution is unfolding in how India travels. No longer content with ticking boxes or flocking to the usual suspects, Indian travellers are breaking away from the expected — choosing deeper cultural experiences, rediscovering hidden gems, and reshuffling the global travel deck in the process. Shifting preferences in Global Travel Between May 1 and June 30 this year, outbound hotel bookings from India have revealed a dramatic shift in preference Japan, in particular, is capturing the imagination of Indian travellers like never before according to World on Holiday by RateGain. Tokyo has long held its allure, but this summer, it’s Kyoto and Osaka that are stealing the spotlight. Hotel bookings to Kyoto have surged by 184%, and Osaka is close behind with a 195% jump. Tokyo itself has seen a 91% rise, but the real story lies in the growing appetite for a more nuanced, culturally immersive Japan — temples over skyscrapers, heritage over high-tech. Across the world, this trend of deeper discovery is catching on. France, Germany, Switzerland, and Singapore are all seeing double-digit increases in hotel bookings from India. Almaty in Kazakhstan, perhaps the most unexpected entrant, has soared with a staggering 602% rise in bookings due to easy visas and, direct flights. Yet, as some destinations rise, others are quietly losing favor. New York, once a mainstay on outbound itineraries, has seen a 47% drop in hotel bookings from Indian travellers. Singapore and Bangkok, long considered staples of the Indian travel calendar, are witnessing a decline as well. The narrative is changing — travellers are no longer drawn purely by what’s popular. This shift is equally evident at the country level. Vietnam is experiencing one of the steepest climbs, with hotel bookings up 351% compared to last year. Japan follows closely, having grown 212% in the same period. Increased air connectivity has made Japan more accessible than ever to Indian travellers fueling this surge. Meanwhile, Spain and Canada are both seeing a noticeable drop, signaling that Indian travellers are turning their attention away from over-familiar Western hotspots in favor of emerging destinations. Rising Domestic Travel Back home, the travel story is just as dynamic. Domestic hotel bookings are up 55% compared to last summer — and it’s not just the usual suspects leading the charge. While metros like Mumbai, Bengaluru, Pune, and Chennai continue to see strong demand, it’s the tier-2 cities that are making headlines. Ahmedabad has seen a staggering 8,300% surge in bookings, powered by better air connectivity and focused tourism campaigns. Cities like Visakhapatnam and Amritsar are also climbing fast, signaling a broader shift in how Indians explore their own country.
RateGain appoints Anurag Jain as Executive Vice President – APMEA
RateGain Travel Technologies Limited (RateGain), a global provider of AI-powered SaaS solutions for the travel and hospitality industry, announced the appointment of Anurag Jain as Executive Vice President – APMEA. In this strategic role, Anurag will lead RateGain’s efforts to accelerate growth, strengthen partnerships, and expand its footprint across the APMEA region. Anurag brings over two decades of leadership experience in business transformation, revenue growth, and market expansion across global organizations, including Expedia, Amazon, Johnson & Johnson, and Godrej. Most recently, he led South Asia, Indonesia, and China for Expedia, helping thousands of hotel partners scale their businesses, expand B2B channels, and optimize revenue strategies. “Anurag’s extensive experience in travel, e-commerce, and market expansion makes him an invaluable addition to RateGain,” said Bhanu Chopra, Founder and Managing Director, RateGain. “As APMEA continues to see rapid digital adoption and evolving travel trends, his leadership will be crucial in helping our customers maximize revenue, enhance distribution, and stay ahead in a competitive market. We are pleased to welcome him to the team as we further our mission to empower travel and hospitality businesses with AI-driven solutions, achieving unparalleled growth.” “I am excited to join RateGain at a time when AI-driven innovation is reshaping the travel and hospitality industry,” said Anurag Jain, Executive Vice President – APMEA, RateGain. “The opportunity to work with industry leaders and bring cutting-edge solutions to hotels, airlines, and OTAs across APMEA is incredibly exciting. I look forward to driving growth, building strategic partnerships, and delivering impact in one of the most dynamic travel markets in the world.” A passionate traveler, Anurag enjoys exploring new destinations with his family and is a strong advocate for digital transformation and business innovation. He actively mentors businesses in their digital growth journeys and is an avid reader, constantly learning and evolving in leadership and strategy.
Bookings soar 105% for the ‘Holi Long Weekend’: Rategain
Holi isn’t just about colours this year—it’s about check-ins, take-offs, and road trips, with hotel bookings soaring 105% according to World on Holiday by RateGain, as India turns the festival into a long weekend getaway. This long weekend is shaping up to be a traveller’s delight, with a mix of hill stations, cultural hubs, and metropolitan getaways witnessing an unprecedented rush. Mahabaleshwar is witnessing a remarkable 20X surge in bookings, making it the go-to destination for long weekend getaways. This surge is driven by its cool climate, peak strawberry season, and increasing government efforts to promote tourism. With the upcoming Mahabaleshwar Tourism Festival in April, the momentum is only set to grow, making now the perfect time to experience this scenic retreat. The momentum doesn’t stop there. Manor metros and mini metros like Kochi (356%), Bengaluru (340%), Kolkata (287%), and Hyderabad (247%) are seeing record-breaking demand, signaling a strong preference for destinations that blend relaxation with vibrant experiences. Mumbai (98%) and New Delhi (24%) remain top choices, while fast-rising contenders like Pune (159%) and Gurugram (141%) are gaining traveller attention. Holi celebrations are a major draw, with hotels hosting grand festive parties, immersive cultural experiences, and staycation packages for travellers looking to celebrate in style. The mix of city escapes, festive travel, and long-weekend getaways is fueling demand across urban hotspots, signaling a shift in how travellers plan their holiday experiences. Beyond individual cities, Jammu & Kashmir is witnessing the highest state-wide surge, reflecting a growing interest in nature-driven escapes. March marks the transition from winter to spring in the region, offering travelers a unique blend of snow-covered landscapes and blooming valleys. As Holi travellers pack their bags for festive fun, the hospitality industry is gearing up for one of the busiest weekends of the season. With the colors of celebration blending seamlessly with the joy of travel, this Holi promises to be as vibrant on the road as it is in the streets.
RateGain integrates with Mews
Representative Image RateGain Travel Technologies Limited (RateGain has announced a significant partnership with Mews, the hospitality cloud and Property Management System (PMS) provider. With decades of leadership in their industry, RateGain and Mews are joining forces to redefine how hoteliers manage their operations, optimize guest experiences, and unlock new revenue streams. This collaboration between two industry giants brings together RateGain’s cutting-edge Channel Manager and Mews’ native, cloud-based PMS. This integration will allow hotels to seamlessly manage rates, inventory, and reservations across over 400 distribution channels using RateGain’s channel manager. Designed to achieve more revenue with less effort, the channel manager is easy to use, self-serve and fully automated, saving crucial hours in product creation, mapping, and distributing rates & inventory. Sara Smith, VP of Strategic Partnerships at Mews added: “By integrating our technologies, we’re empowering hotels to automate distribution and drive smarter decision-making. Together, we are aiming for hotels to maximize profitability and reaching untapped markets, while ensuring operational efficiency and guest satisfaction at every touchpoint.” “This partnership with Mews is a reflection of our shared vision to revolutionize the hospitality landscape through smarter, integrated technology,” said Bhanu Chopra, Founder and Managing Director of RateGain. “Together, we are empowering hotels to drive efficiency, optimize revenue, and provide superior guest experiences with minimal effort.” As the hospitality industry continues to evolve, this partnership between the two industry leaders is committed to providing hoteliers with the technological edge needed to stay competitive and profitable in an increasingly complex market.
RateGain appoints Toby March as Executive Vice President – Americas
RateGain Travel Technologies Limited (RateGain), a global provider of AI-powered SaaS solutions for the travel and hospitality industry, announced the appointment of Toby March as Executive Vice President – Americas. In this strategic role, Toby will lead RateGain’s initiatives to boost revenue growth and strengthen partnerships across the Americas. This appointment highlights RateGain’s dedication to expanding its presence and enhancing its impact on the Americas to drive growth and deliver greater value to the region. Toby brings three decades of leadership experience in the travel and hospitality technology sector. Most recently, serving as Corporate Vice President at WNS, leading the development and implementation of digital business transformation for some of the largest global travel brands. His career includes distribution leadership roles at Galileo, Sabre, and Abacus,as well as heading global sales, revenue management and distribution teams for Design Hotels. “Toby’s extensive expertise in driving business transformation and his proven ability to build strong client relationships will be invaluable as we continue to expand our presence in the Americas,” said Bhanu Chopra, Founder and Managing Director, RateGain. “We are pleased to welcome him to the team as we further our mission to empower travel and hospitality businesses with AI-driven solutions, achieving unparalleled growth.” “I am excited to join RateGain at such a transformative time for the industry, where AI-led innovation & digital transformation is helping reshape how the travel and hospitality business operates,” said Toby March, Executive Vice President – Americas, RateGain. “I look forward to collaborating with our valued partners to deliver innovative solutions, to improve sales and service outcomes, revenue enablement and help transform the guest experience.” A chartered marketeer with an MA in Marketing, Toby is also an avid traveler, sports enthusiast, and devoted family man.
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