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OYO’s GBP 50million power move: How the hospitality giant is shaping future of UK’s hotel scene
Global hospitality technology firm OYO has announced a GBP 50 million investment plan to expand its premium hotel portfolio in the UK over the next three years. The initiative aims to generate 1,000 direct and indirect jobs while reinforcing OYO's strategic shift toward premiumization in one of its key international markets. Strategic Expansion in Premium Hospitality OYO, which currently operates over 200 properties across 65 UK cities, is accelerating its focus on premium accommodations through long-term leasehold agreements and management contracts. This move signals a significant evolution from its established budget-hotel model towards higher-end offerings, aligning with global consumer preferences for enhanced hospitality experiences. The company is in advanced discussions with leading hotel chains and real estate firms to secure asset management deals, ensuring a steady pipeline of premium properties. In 2024, OYO's parent company, Oravel Stays Limited, marked its UK premium segment debut with the launch of SUNDAY Lansbury Heritage in Canary Wharf. Puneet Yadav, OYO UK Country Head, emphasized the company's dual approach to growth: "OYO has built a strong presence in the UK since entering the market in 2018. While we remain committed to the budget segment, our focus is now expanding premium properties through leasehold agreements and management contracts. Additionally, we plan to introduce several of our well-established European brands to the UK market, broadening our offerings to cater to evolving consumer demands." Strengthening UK’s Hospitality Sector The investment was announced during the Nasscom delegation to the UK, organized by the UK’s Department of Business and Trade. The initiative aligns with the UK government’s 'Showcase Britain' campaign, aimed at bolstering the country's tourism infrastructure and economic growth. Poppy Gustafsson, UK Minister for Investment, praised the development, stating: "OYO’s investment in premium hotels strengthens our tourism infrastructure and contributes to our broader economic goals. Their expansion supports our efforts to attract international travelers and create jobs, reinforcing the UK as a premier global destination." Expanding the Premium Portfolio OYO plans to open over 40 premium self-operated hotels through leasehold contracts within this financial year. The company has already onboarded 18 hotels under this model and is on track to add 22 more in key cities, including London, Birmingham, Manchester, Liverpool, Glasgow, Bristol, Cardiff, and Edinburgh. OYO’s UK operations are strategically clustered in major metropolitan areas such as London, Manchester, Birmingham, Cardiff, and Brighton. The transition towards premium properties reflects OYO’s broader global strategy of upgrading its inventory and diversifying its hospitality offerings to meet shifting market demands. OYO’s Global Footprint and Recent Acquisitions Founded in India in 2012, OYO has expanded rapidly across Europe, the U.S., and Latin America. The company’s aggressive expansion strategy was underscored in December 2024 with its $525 million acquisition of G6 Hospitality, the operator of Motel 6 and Studio 6, from Blackstone Real Estate. The deal added 1,500 franchised hotels across the U.S. and Canada to OYO’s portfolio, significantly strengthening its North American footprint. SoftBank remains OYO’s largest shareholder with a 46.62% stake, while founder Ritesh Agarwal retains 33.15% ownership. The company continues to focus on strategic acquisitions, operational efficiencies, and branding initiatives to cement its position as a global hospitality leader. As OYO doubles down on its premiumization strategy in the UK, the investment is set to reshape the country’s hospitality landscape, driving innovation and enhancing visitor experiences in key tourism hubs.
OYO partners with the Goa Tourism Department, launches Accelerator Program
Tourism Minister, Rohan A.Khaunte with Shri Varun Jain, Chief Operating Officer, OYO Tourism Minister of Goa, Rohan A. Khaunte launched OYO’s Accelerator Program in the state to help small first-generation hoteliers expand their operations across Goa and achieve long-term profitability. He presented cheques amounting to INR 25 lakhs to the five beneficiaries of OYO's Accelerator Program that include Roshan Oscar Abraam Lorena of Panjim, Ajay Singhal and Akhil Gupta of Calangute, and Mohammad Bakir Ali of Madgoan at a special ceremony held in Panaji. OYO is planning to add over 500 hotels and generate more than 5000 new jobs in the state over the next one year through this joint initiative with the department. These properties will be located across all key regions - north, central and south Goa. As part of the Accelerator Program, OYO is encouraging first generation hoteliers to innovate and enter new markets, expand their customer base, and increase earnings by offering them mentorship, access to technology, dedicated relationship managers, and financial support. These hoteliers will also be able to take advantage of OYO’s network of over 15,000 corporate accounts and more than 10,000 travel agents across India boost business prospects. The plan is also aligned with OYO’s focus on increasing its premium hotel footprint in India. OYO aims to increase the number of premium hotels under its brands such as Townhouse Oak, OYO Townhouse, Collection O and Capital O. “The Accelerator Program not only aligns with our vision of sustainable tourism but also provides a platform for small and mid-sized businesses to scale up their operations through strategic mentorship, technology integration, and financial support", said Tourism Minister Rohan Khaunte. “This initiative underscores our collective responsibility to ensure that Goa remains at the forefront of global travel destinations while preserving its unique charm and heritage”, he added. Speaking on the development, Varun Jain, Chief Operating Officer, OYO said “We are excited to partner with Goa’s aspiring hoteliers, helping them realise their business potential. Our confidence in the success of this Program in Goa stems from the proven results we have witnessed in other states where it has already been implemented. These efforts have significantly increased occupancy rates and profitability for participating partners, while also enhancing the overall experience for the guests”. The beneficiaries of OYO's Accelerator Program expressed their gratitude for the support received from both OYO and the Goa government. One of the beneficiaries of the scheme, Roshan Oscar Abraam Lorena said "As an independent hotel operator, navigating the complexities of scaling up has always been a challenge. This initiative has not only empowered me with the tools and resources I needed but has also opened new doors for my business expansion, something I had been struggling with for a long time. I can now focus on offering superior guest experience while leveraging OYO's expertise to grow sustainably. OYO Rooms has simplified, modernised and digitalised its tech stack to help patrons increase their visibility and in turn improve their revenue. Its revamped technological products, like Co-OYO are now equipped to help patrons design and run their own promotional offers to increase occupancy and support revenue maximization. The AI based self-onboarding tool OYO 360 provides a simple two-click platform to enroll patrons on its platform. With a simple review, in a single click the property will be live in just 30 minutes across all platforms.
OYO partners with organizations supporting differently abled talent across India
Global hospitality technology company OYO has announced that promoting inclusivity by focusing on providing equitable access to quality accommodation for differently abled individuals will be one of the focus areas in 2024. One of the key aspects of OYO's initiative is to promote wheelchair-friendly infrastructure, such as ramps, wider doorways, and a staff which is trained to understand the needs of differently abled guests in its partner hotels. The company has already taken decisive steps towards this by recently partnering with Khelo India Para Games and Divyang Kala Mela to provide specialized and accessible accommodation for differently abled players across India. OYO is offering accommodation to approximately 150 differently abled artisans and entrepreneurs participating in the ongoing Divya Kala Mela across India. OYO has identified more than 200 hotels for these participants in different cities across India including Varanasi, Hyderabad, Bangalore, Chennai, Patna, Surat, Nagpur, Ahmedabad and Shimla. The mapping of hotels has been done based on certain parameters such as ramp and lift facilities laid down by the authority. OYO recently partnered with Khelo India Para Games 2023 in Delhi and provided accommodation to more than 1500 participants in 45 hotels across the city. As part of a larger partnership as an event management agency, OYO was also responsible for the catering and coordination for the games. OYO also deployed dedicated teams working in different shifts to provide round-the-clock assistance to all the participants. Varun Jain, Chief Operating Officer, OYO expressed his enthusiasm about the partnership, stating: "At OYO, we believe in creating a world where everyone feels welcome. Through its extensive network of hotels, OYO aims to create a more inclusive environment for all guests, ensuring that individuals with disabilities have access to comfortable and convenient accommodations across India”. OYO is also partnering with organisations such as Wheeling Happiness Foundation to reach out to a larger group of differently abled sportspersons. It recently offered accommodation to the participants of the national level tournament ‘Para Kabaddi Impact 2023’ in Gurgaon. Elaborating more on the partnership, Padma Shri Dr. Deepa Malik, Co-founder, Wheeling Happiness Foundation said: “As an advocate for inclusivity in sports, I stand firmly behind the crucial need for accessible accommodations for athletes with disabilities. Our partnership with OYO creates a more inclusive and empowering sporting landscape, where every athlete can thrive using their unique skills". This collaboration represents a significant step forward in promoting inclusivity in the hospitality sector. OYO's efforts to prioritize the needs of differently abled guests reflect a broader commitment to diversity and accessibility, setting a benchmark for the industry to follow.
OYO founder extends philanthropical support to the underprivileged with free healthcare
Ramesh and Bela Agarwal Healthcare Center - Inauguration Ritesh Agarwal, the founder of global travel-tech company OYO, has announced the establishment of five healthcare centers for the underprivileged in his home state of Odisha over the next one year. The centers will be operated by the health-tech startup ‘Last Mile Care’, which already runs 11 health centers across India. The strategic placement of these centers aims to cover regions with limited access to healthcare facilities, thereby bridging the gap between healthcare services and marginalised populations. As part of this initiative, the first center – the Ramesh and Bela Agarwal Healthcare Center, has been inaugurated by Shri Jagannath Saraka, the state minister for SC & ST Development, Minorities and Backward Class Welfare and Law, in Ritesh’s hometown of Rayagada. The center has been named in honor of his parents, late Mr. Ramesh Agarwal and Mrs. Bela Agarwal. The centers will use health-tech and options of hybrid care to provide high-quality and affordable healthcare in small towns. These centers will provide free doctor consultations for the first three months and discounted treatment and medicine for everyone during the first six months. The services include preventive care, diagnostic services, primary healthcare services, treatment for minor illnesses, professional consultation, referral services, affordable medication, and digital health record facilities. In addition to this, each such center will have a team of doctors with specialisation in gynecology, eye diseases and heart diseases. A pharmacy will also be available to offer complete healthcare solutions to patients. This endeavor showcases Ritesh Agarwal's commitment to giving back to Rayagada, the town where he spent his formative years and to his home state Odisha. With Last Mile Care as its operational partner, the center is well-equipped to provide basic healthcare facilities to both the underprivileged and the general public. Last Mile Care successfully operates 13 such centers across India, including one in Tandipur village in Odisha, developed in partnership with OYO Care, the CSR wing of OYO. The Ramesh and Bela Healthcare Center in Rayagada is a larger facility with more amenities and technological support. Ritesh Agarwal, Founder and CEO of OYO, remarked: "As we navigate the ever-evolving healthcare landscape, collaboration between healthcare providers, tech innovators, policymakers, and communities is paramount. By fostering an environment conducive to innovation and investing in initiatives such as these, we are doing our bit to ensure that quality medical services become accessible to everyone". The establishment of these healthcare centers aligns with Ritesh Agarwal's longstanding commitment to social welfare and his vision of creating a positive impact on communities. Through this initiative, he aims to make a significant contribution to improving healthcare accessibility and fostering better health outcomes for the people of Odisha.
OYO Thailand launches 60% discount for Indian tourists
Global hospitality technology company OYO has announced upto 60% discount for Indian tourists in OYO hotels in Thailand. OYO has a network of more than 170 hotels across Thailand in different categories such as budget and premium properties. OYO has multiple brands of hotels in Thailand such as Capital O in premium category and OYO Rooms in budget category. OYO footprints in Thailand are spread across key tourist destinations such as Pattaya, Phuket, Chiang Mai, Krabi and business cities like Bangkok, Rayong and Chonburi. The discount scheme will be in effect from October 11th to October 31st, 2023, allowing guests to make reservations at OYO hotels in Thailand until December 31st, 2023. Guests can avail this discount by logging in to OYO app or website , selecting the city and choosing eligible property. They should select from the coupon codes ‘OYOSPLDEAL’ and hit the Book Now and Pay at Hotel button. OYO recently launched Super OYO hotels in Thailand to ensure that its guests have a comfortable and memorable experience. These hotels are selected hotels after a careful analysis of their performance on multiple parameters such as customer ratings and reviews, keeping maximum rooms operational consistently, smooth check-in experience, among others. OYO has already added 13 Super OYO hotels in cities such as Bangkok, Chon Buri, Chiang Mai and Pattaya. Thailand has emerged as a popular international destination for Indian travelers, renowned for its pristine beaches, expansive nature reserves, picturesque countryside, enchanting hill stations, vibrant cities adorned with magnificent temples, delectable cuisine, vibrant nightlife, and a wide array of high-quality accommodations available at affordable prices. Thailand is in the process of considering more relaxed visa rules for Indian tourists, which could potentially make travel to the country more accessible and appealing for Indian travelers. This move aims to promote tourism and strengthen the ties between India and Thailand. Elaborating more about the scheme, Daniel Khoo, Country Head, OYO Thailand said: “We understand that affordability is a crucial factor when planning a trip, and this initiative is our way of showing our gratitude to the Indian community for choosing OYO as their preferred holiday destination”. As per the data released by Tourism Authority of Thailand, India was the second largest source of tourists to Thailand after Malaysia. In 2022, almost a million Indian tourists visited Thailand out of a total 11 million overseas travelers. A report by Thomas Cook in 2021 also highlighted that Thailand is among the top three most desired destinations among Indians. The other two are UAE (Dubai and Abu Dhabi) and Maldives. Customers choose OYO's platform for many reasons, including accessibility to OYO’s hotels at competitive prices, quality accommodation, ease of use of OYO app, personalization, and flexibility of the OYO platform. Customers can also resolve their queries quickly with OYO’s 24*7 chatbot - Yo! Chat. OYO also helps ensure great experience for customers, with automated tools such as AI chatbots to quickly resolve customer queries, loyalty programs and easy refunds when needed. Owing to these factors, a majority of OYO’s customers keep coming back to the platform.
Rajasthan accounts for 76% of the bookings for culture and heritage travel: OYO
India is known for its diverse attractions that that transcend the typical allure of beaches, mountains, and big cities. Known as the cradle of spirituality, culture and heritage, India’s diverse landscape provides unique experiences for travellers in pursuit of self-discovery. Tracking travel trends across India, OYO has published its World Tourism Day report focusing on India’s top spiritual, culture, and heritage destinations. As per the data analysed between January 2023 and June 2023, Jaipur has emerged as the top cultural and heritage destination, followed by Agra, Mysore, Udaipur, and Jodhpur. Interestingly, Rajasthan alone contributes to 76% of the top bookings in this category, with Jaipur observing over 60% of the total bookings. This indicates a strong desire among travellers to explore the rich heritage and culture of the state. In term of growth, Thekkady, situated near Periyar National Park in Kerala, takes the lead with a 103% increase in bookings compared to the same period last year, followed by Mysore at 42%, showcasing a growing preference among travellers for the Southern states. Top Heritage Destinations- Zone Wise North- Agra South- Mysore West- Jaipur East- Bodh Gaya The spiritual travel category is also witnessing a steady growing in India, fuelled by the desire to pursue enlightenment and self-discovery among millennials and Genz. Among the top spiritual destinations, Varanasi continues to take the lead with 33% of the bookings, followed by Tirupati, Puri, Amritsar, and Haridwar. Compared to H12022, Puri has clocked the maximum growth this year at 22%, followed by Haridwar and Amritsar at 18% and 11% respectively. Other destinations that continue to witness an uptick in demand in this category are Shirdi, Deoghar, Mathura, Vrindavan, and Madurai. Top Spiritual Destinations- Zone Wise North- Amritsar South- Tirupati West- Shirdi East- Varanasi Commenting on the summer travel trends, Shreerang Godbole, Chief Service Officer – OYO said: "As we celebrate the diversity of India's travel landscape this World Tourism Day, we are happy to observe a shift in travellers' preferences. More and more people are prioritizing meaningful experiences over luxury and materialism. Spiritual and cultural travel has always been important for India's tourism, but it's interesting to see how much it has grown in recent years. Destinations like Varanasi, Tirupati, Puri, and Rajasthan have consistently been popular since 2021. As India's interest in cultural and spiritual travel grows, we're committed to supporting local hotels and homeowners, creating job opportunities and boosting the local economy in the process.” OYO has consistently been focusing on expanding its presence across offbeat destinations in India, providing a platform for budding entrepreneurs in these areas to thrive. Recently, OYO partnered with the Government of Jammu & Kashmir to launch a state-wide initiative – ‘Crown of Incredible India’ to facilitate opening of homestays across 75 villages in the state and create self-employment opportunities. In a similar vein, OYO has ventured into agri-tourism in Ekta Nagar, enabling local farmers to diversify their income by setting up homestays. OYO has also announced plans to open 50 hotels in Ayodhya, contributing to the development of the tourism industry in the city.
Super OYO tagged hotels increase 5X to reach 1000; OYO to end FY24 with 1500 Super OYOs
Global hospitality technology company, OYO, announced that its ‘Super OYO’ tagged hotels have surpassed 1000 mark, spread across over 140 cities in India. The category was launched in December 2022 with 200 properties across 70 cities to recognize hotels that provide the most consistent and high-quality customer experience. Enthused by the customer response, the company is supporting its hotel partners to improve consistently in experience and aims to end FY24 with over 1500 hotels which can be tagged as Super OYOs. Super OYOs are curated through a meticulously thought-out evaluation process, which assesses hotels based on customer ratings, keeping maximum rooms operational consistently, seamless check-in experiences, and other key performance indicators. Customers are increasingly showing strong preference, with one in four OYO customers already. Opting to stay at a Super OYO, indicating the category's popularity and the trust it has earned among guests. Since the launch of Super OYO, the company has seen a significant reduction in check-in issues, a customer-pain point that OYO was actively working towards improving. This, along with other improvements in stay experience, has contributed to higher customer satisfaction ratings. Hotels from any category, from premium to budget, can achieve the Super OYO tag by earning consistently high customer service rating. This means, customers across every price point can choose to stay at a Super OYO. OYO Flagship constitute the majority with over 26% hotels, followed by OYO Rooms at 22% and Collection O at 19%, offering guests a diverse range of accommodation choices tailored to their budgetary requirements. Among the cities, Hyderabad has the highest number of Super OYOs at 82, followed by Bangalore and Kolkata at 61 and 55 respectively. Talking about the growth of Super OYO category, Shreerang Godbole, Chief Service Officer – OYO said: “At OYO, our customers are at the heart of everything we do, and we have always believed in listening to their feedback to continually improve their experience. This milestone is not just a reflection of our commitment to deliver best-in-class customer experiences but also the collective dedication of our partner hotel owners who have embraced our vision for exceptional hospitality. We have been encouraging more hotels owners on our platform to work towards achieving this highly selective tag and becoming a part of this exclusive category. Super OYO is just one of the many initiatives we have undertaken to ensure customer satisfaction. We will continue to work closely with our partners and invest in technology and processes that elevate the overall stay experience for our guests.” OYO customers can easily access the Super OYOs from the home screen by clicking on the Super OYO banner that leads to a dedicated Super OYO store, select their destination city and browse all available hotels tagged as Super OYO. OYO has consistently been undertaking initiatives to improve customer experience. Recently, the company launched a flagship customer experience program, 'Spotless Stay,' to deliver an enhanced stay experience. As a part of the Spotless Stay program, hotels with high cleanliness ratings from customers will be awarded benefits such as high search rankings. OYO is planning to launch multiple initiatives in coming months which will further help in ensuring smoother customer journeys.
OYO to add 50 homestays and hotels as it unveils plans to boost tourism in Rameswaram
Global hospitality technology platform OYO will open homestays, hotels and walking trail to promote tourism in Rameswaram. With its iconic Ramanathaswamy Temple, the town’s tourism potential predominantly revolves around its religious significance, making it a popular destination for spiritual seekers and pilgrims. However, other attractions such as Pamban Bridge and pristine beaches also offer opportunities for historical exploration and beach-centric activities. Aimed at unlocking the untapped tourism potential of Rameswaram, the plan seeks to project and promote Rameswaram as a major tourist attraction while ensuring the preservation of the town's rich cultural heritage. As part of its strategy, OYO plans to promote alternate economic opportunities for the locals to reduce their dependence on natural resources for livelihood. Homestay development plan is an integral part of the plan along with promoting a variety of tourist activities such as water sports, marine biodiversity exploration, walking trails and outdoor camping. OYO plans to add 50 hotels and homestays by the end of this year in Rameswaram and Ramanathapuram. Most of the homestays will be near Ramanathaswamy Temple. OYO will also train homestay owners on earning opportunities by enhancing guest experience and efficiently operating their property, besides creating awareness on homestays using various marketing tools. OYO also plans to organise workshops for homestay owners to help them get better in various hospitality disciplines such as behavioural skills, use of technology and destination promotion through innovative strategies. Dhanushkodi, Pamban and many other parts of Rameswaram hold a rich yet unexplored cultural diversity. OYO will co-develop nature and marine walking trails for nature lovers and bird lovers and promote them through multiple online travel platforms. OYO has already introduced homestay development programs in Jammu and Kashmir for leisure travelers and Ayodhya for religious travelers. These initiatives have received encouraging responses from local hoteliers as well as the guests as they get an authentic experience Speaking on the initiaitve, Ritesh Agarwal, Founder & CEO, OYO, said “OYO is excited to play a supporting role in the development of Rameswaram as a tourist hotspot. We plan to unveil the hidden gems, showcase the unique experiences, and elevate the tourism potential of this iconic destination through a sustainable tourism development plan. We are committed to working closely with government authorities, local stakeholders, and the community to implement this tourism development plan effectively”. OYO data reveals that revenue of hotels onboarded on OYO platform doubled within three months compared to independent budget hotels of a similar size. OYO 360, a self-onboarding tool, provides a simple two-click platform to enroll hotel owners on its platform and provides three types of benefits – growth benefits, partnership benefits, and OYO network benefits.
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