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Kerala Tourism partners with Malaysia Airlines for ‘Look East’ campaign
In a major push to attract visitors from East Asia, Kerala Tourism has partnered with Malaysia Airlines to roll out the ambitious ‘Look East’ campaign. The initiative was officially launched with a B2B meet and a specially organised familiarisation (FAM) trip involving tour operators and social media influencers from eight countries. Tourism Minister P A Mohamed Riyas inaugurated the event, describing it as a strategic move to boost tourist arrivals from nations such as China, Japan, Malaysia, Australia, Indonesia, New Zealand, Vietnam, and Laos. “This collaboration with Malaysia Airlines marks a significant step forward in realising Kerala Tourism’s global expansion strategy,” said the minister. He emphasised that the partnership opens up new possibilities for reaching emerging markets in the East. Tourism Secretary Biju K said, The ‘Look East’ campaign is designed as a mutually beneficial partnership. This is not just a promotional effort—it’s a collaborative venture involving airlines, the hospitality sector, tour operators, and local service providers.” He added that the campaign’s first phase includes hosting a 75-member delegation comprising influencers and 40 outbound tour operators from the target countries. The visitors will engage with local stakeholders, artisans, and cultural communities to gain a deeper understanding of Kerala’s tourism offerings. Malaysia Airlines’ CCO, Dersenish Aresandiran, noted Thiruvananthapuram’s growing importance as a strategic outbound hub. He announced the airline’s plan to gradually increase flight frequency to the city, aiming for daily services in the near future. “This is more than just launching a route—it’s a long-term commitment to Kerala’s tourism growth. By connecting Kerala with East Asia, Australia, and beyond, we aim to highlight both Malaysian hospitality and Kerala’s unique charm, Dersenish said. He also mentioned that the airline has flown in its top global trade partners to experience Kerala firsthand, reinforcing its commitment to promoting inbound tourism via Kuala Lumpur. Malaysia Airlines continues to upgrade its services with advanced aircraft, diverse in-flight cuisine, seamless connectivity, and free Wi-Fi. The event was attended by key dignitaries, including Thiruvananthapuram Mayor Smt Arya Rajendran, District Panchayat President P Suresh Kumar, Tourism Secretary Biju K, Malaysia Aviation Group’s Chief Commercial Officer Mr Dersenish Aresandiran, and Tourism Director Sikha Surendran. Highlighting the enhanced regional access, Riyas said the initiative would strengthen connectivity with countries like Malaysia, Indonesia, Taiwan, Singapore, Thailand, Japan, Vietnam, Australia, and New Zealand. He called on industry stakeholders to make full use of the opportunity to attract more tourists from these markets. The minister also noted that Kerala’s Legislative Assembly had unanimously supported the initiative, cutting across political lines—a testament to its strategic importance. Tourism Director Sikha Surendran presented an in-depth overview of Kerala Tourism, showcasing its wide range of attractions to the visiting delegation. The ‘Look East’ campaign signals Kerala’s intent to explore new and emerging tourism markets in East Asia, moving beyond its traditional visitor base.
Pandaw presents the Kochi Pandaw for its Kerala routes
Slated to launch in October 2025 is Pandaw’s new vessel for the backwaters of Kerala in South India: the ten-cabin Kochi Pandaw. Specifically designed for this particular route, the Kochi Pandaw is the river cruise line’s fourth ship in India and was built to keep up with the country’s growing demand for river cruise vessels. The Kochi Pandaw's unique design is the result of a collaboration between Pandaw managers and Kochi based specialist naval architects. Nevertheless, this vessel retains the much-loved classic Pandaw cabin and wrap round promenade decks, enabling it to keep the cruise line’s signature look. According to Pandaw founder Paul Strachan: “We have long dreamed putting a Pandaw into the wondrous Kerala backwaters, no ship in design and style could be more perfect for this than one of our smaller Pandaws, with their social atmosphere and impeccable service levels." An extraordinary river journey Once it’s up and running, the Kochi Pandaw will operate weekly an eight-day circular itinerary from Kochi port visiting the main towns and remoter areas of the backwaters with its 900 km of waterways that connect rivers with lakes. The Kerala backwaters offer an incredible diversity of culture in addition to breathtaking scenery, beaches and its own cuisine. There will be exciting visits to ancient churches, Hindu temples, artisan villages, and the legendary beaches of the Malabar coast. It is anticipated that many Pandaw regulars will combine this route with a river expedition on the Ganges or Brahamputra, where Pandaw is well established as the premier operator.
Kerala Tourism’s ‘Holiday Heist’ campaign wins PATA Gold Award
Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. The first-ever initiative of its kind in the country, some lucky participants, through their ingenious bids, managed to secure tour packages worth over Rs 30,000 for a mere 5 rupees. Interestingly, throughout the campaign period, ‘Maya’, the Kerala Tourism ChatBot, witnessed a remarkable 5.2 lakh interactions, bubbling with shared enthusiasm, dreams, and aspirations as participants bonded over their love for travel in and exploration of God’s Own Country. The unique game revolved around the concept of ‘lowest unique bidding’, challenging participants to secure incredible tour packages with their lowest and distinctive bids. Unlike traditional auctions, strategic thinking and creativity were at the forefront, celebrating the uniqueness of each player. The exciting campaign was powered by ‘Maya’, Kerala Tourism’s official WhatsApp ChatBot. Throughout the campaign period, Maya daily unveiled new tour packages for 30 days, providing participants fresh chances to triumph in each day of July last year. The PATA Gold Award 2024 will be presented to Kerala Tourism at a function to be held at Queen Sirikit National Convention Center, Bangkok, Thailand on August 28. Tourism Minister P. A. Mohamed Riyas said, “The innovative campaign redefined tour package promotions, besides inspiring strategic thinking, creativity and kindling the spirit of adventure.” He further added, “The award is a vital recognition of Kerala Tourism’s aggressive promotional campaign, through which we were able to woo back tourists post-pandemic era. We have to keep up the momentum of growth by introducing brilliant and novel concepts like this in the sector. The campaign also had instilled huge confidence among stakeholders with its phenomenal response from visitors.” Tourism Secretary K Biju said, “The campaign played a key role in ensuring a massive uptick in the number of domestic tourists.” Tourism Director Sikha Surendran said, “It is significant that this global honour has been bestowed on Kerala Tourism at a time when the state witnesses a sharp increase in arrival of holidaymakers from all key markets around the world.” Set up in 1984, the PATA Grand and Gold Awards recognise the finest contributions from the travel industry in the Asia- Pacific region with the winning projects consistently creating benchmarks for excellence and creativity.
Air Kerala gets an NOC from the Ministry of Civil Aviation.
Being set up as an “ultra low-cost airline”, Air Kerala plans to start out with three ATR 72-600 aircraft and grow its fleet to 20 for international expansion by 2026. Air Kerala, a new airline conceived by expatriates and businessmen via Zettfly Aviation, is set to take off next year, having received the No-objection Certificate (NOC) from the Ministry of Civil Aviation. Afi Ahmed, Chairman, Air Kerala, “The first step is the NOC, it’s one of the biggest tasks and that task is now covered,” he said. The next steps will be to focus on the technical aspects, flights, contracts for the engineering companies, with all of that expected to be fulfilled in “around six to eight months”. The company is exploring the possibility of leasing the aircraft or buying the planes. The company will require an estimated INR 60 to 100 crore Indian in funding initially, with the amount rising to INR 250 crore to INR 300 crore for growth when it expands its route network to international destinations. Ahmed, founder of Dubai-based Smart Travels, last year bought the domain name airkerala.com for Dh1 million and then decided to revive plans for the airline. Initially, Air Kerala plans to serve cities within the state of Kerala as well as across India that are not currently well-connected. The airline’s biggest selling point will be its ultra-low-cost model, Ahmed said. Another unique selling point will be “the timing” because “we will make sure that we will be on time”, he added. The company is open to a public-private partnership with the Kerala state government, in case they are keen to tie up, Ahmed said. It is also open to teaming up with expatriates, as well as external funding.“If there is somebody who wants to join with us because we are expanding … then I can [achieve] the plan a little bit faster,” he said. In terms of international expansion, the company is confident the huge number of expatriates from Kerala will support its growth. Air Kerala is not keen on focusing on only one specific city within the UAE, Ahmed said. “If we are getting an opportunity from Fujairah also, we will do it … if you look at who is leading the market, it’s [driven by] price … that’s the reason we will make sure that our costs are ultra-low.” However, final decisions on pricing and destinations will be taken at a much later stage and will depend on how its international expansion strategy shapes up. For now, the company expects to be in the red for two years after launching operations.
IndiGo connects Kerala to the blue lagoon: Announces new flights between Kozhikode, Kochi and Agatti island
IndiGo has announced three new routes between Kozhikode-Kochi, Kochi-Agatti and Kozhikode-Agatti via Kochi, starting from May 01, 2024. These flights will cater to the increasing demand for travel from these destinations and enable enhanced inter and intrastate connectivity in the country. IndiGo has recently started daily direct flights between Bengaluru and Agatti, the 88th domestic and 121st overall destination to join the extensive 6E network. With these new routes connecting Agatti to/from Kochi and Kozhikode will provide business and leisure travellers with enhanced flight options, increased accessibility, and improved connectivity to the Lakshadweep archipelago. Vinay Malhotra, Head of Global Sales, IndiGo, said: “We are pleased to announce these three new routes bolstering our connectivity with the scenic Agatti island in Lakshadweep, the latest addition to the 6E network. These routes will not only enhance accessibility to/from Kerala and beyond but with the upcoming summer holiday season, will also significantly contribute to travel, tourism, and trade in the region. As India’s leading carrier, we remain committed to delivering on our promise of providing affordable, on-time, courteous, and hassle-free travel experiences.” Kozhikode, formerly known as Calicut, is a vibrant city in the southern state of Kerala. Famous for its historical significance, beautiful beaches, and delectable cuisine, the coastal city offers a unique blend of cultural richness and natural beauty. It was a significant spice trade center and is close to Kappad Beach, where Portuguese explorer Vasco da Gama landed in 1498. Some top tourist attractions in Kozhikode are the peaceful backwaters, Kozhippara falls, Thusharagiri waterfalls, Beypore, and Kakkayam. Kochi, also referred to as Cochin, is an enchanting city situated on the southwest coast of India in Kerala. Popularly known as ‘Queen of the Arabian Sea’, it is a flourishing port city that offers a rich blend of mesmerising natural beauty and vibrant culture. Serving as Kerala’s commercial, industrial, and financial capital, it is the crowning jewel of the state’s tourism landscape. With gorgeous beaches, a far-reaching shoreline and breathtaking backwaters, expansive tea plantations, numerous spice estates, lush greenery, striking architecture, and ancient temples, it serves as an exceptional holiday destination for travellers with diverse tastes and interests. Known for its stunning beaches, Agatti island is a 6 km long land terrain blessed with aquatic diversity. Home to the archipelago's only airstrip, it connects Lakshadweep to the rest of India and the world. Agatti is popular amongst those looking for a bit of deep-sea fishing, scuba diving, sailing, skiing, and kayaking. The island also serves as an ideal base for exploring the uninhabited and serene isles of Bangaram, Pitti, Thinnakara, Parali-I and Parali-II, which lie in close proximity. Flight Schedule: Flight No. Origin Destination Frequency Effective Departure Arrival 6E 7005 Kozhikode Kochi Daily May 01, 2024 10:20 10:55 6E 7006 Kochi Kozhikode Daily May 01, 2024 13:45 14:30 6E 7005 Kochi Agatti Daily May 01, 2024 11:25 13:00 6E 7006 Agatti Kochi Daily May 01, 2024 12:10 13:25 6E 7005 Kozhikode Agatti Daily May 01, 2024 10:20 13:00 Via Kochi 6E 7006 Agatti Kozhikode Daily May 01, 2024 12:10 14:30
Kerala Literature Festival launches India’s first residency for writers at Vagamon, Kerala
Kerala Literature Festival unveils a new haven for writers and artists—The Vagamon Residency. Nestled in the serene hills of Vagamon, this residency is designed to provide an inspiring and secluded space for creative individuals to hone their skills and immerse themselves in the tranquillity of nature. Kerala, often hailed as a tropical paradise, boasts a rich trade, religion, and culture tapestry. Recognizing the significance of literacy in its development, Kerala achieved a milestone by attaining 100% primary education through the Athulyam literacy program in January 2016. The state's vibrant reading culture is evident in the numerous libraries that dot its landscape. Away from the hustle and bustle of city life, Vagamon unfolds as a hill station surrounded by meadows, pine forests, and stunning landscapes. Known as Paradise, Vagamon exudes cultural and religious harmony, nestled among three hills—Thangal, Murugan, and Kurisumala. This picturesque location will host an intimate group of writers and artists from India and abroad for a residency lasting 4 to 8 weeks. "Embracing the essence of literary exploration, The Vagamon Residency stands as a testament to our unwavering dedication to fostering creativity. In the tranquil embrace of Vagamon's hills, this residency beckons writers and artists from near and far to embark on a transformative journey of self-discovery. We are delighted to witness the birth of a space where the written word and artistic expression find solace in nature, shaping narratives that transcend boundaries and enrich our cultural fabric," said Ravi Deecee, Chief Facilitator, Kerala Literature Festival. Kerala Literature Festival has been instrumental in fostering reading culture and nurturing budding writers through various programs. KLF will sponsor accommodation and associated costs for selected writers and artists at The Vagamon Residency. The residency is open to both published and aspiring writers. Kerala Literature Festival, Asia's largest of its kind, is set to host its 7th edition in January 2024. With over 500 global speakers, 250 sessions across six venues on Calicut beach, movie screenings, a Children’s Festival, art installations, school outreach programs, and folk cultural nights, KLF stands as a celebration of thoughts, ideas, and culture. Scheduled from 11th to 14th January 2024 on the beaches of Kozhikode, KLF 2024 will feature Authors, Novelists, Diplomats, Politicians, Poets, Advocates, Journalists, Historians, Entrepreneurs, Activists, Academicians, Chefs, Film and theatre Personalities, and celebrities from diverse professional backgrounds. The festival will be held for the first time since UNESCO's recent declaration of Kozhikode as the first 'City of Literature'. Türkiye will celebrate its 100 years of the republic at KLF 2024 and will be represented through music, dance, food, and various art forms. The UK, Wales, Spain, Japan, USA, Malaysia, Spain, and France will be the other participating countries, making it a truly global celebration of literature and culture.
Cleartrip unveils 4500+ bus connections in Kerala; partners with KSRTC
To make bus transportation more accessible and seamless in Kerala, Cleartrip, a Flipkart company, rolled out 4500+ bus connections in the state. The company has partnered with Kerala State Transportation Corporation (KSRTC) and leading private players to offer various bus options for travellers across the board. Cleartrip launched bus services earlier this year to ensure greater travel connectivity. It has an inventory of 10 lakh bus connections and plans to build the most extensive bus network in India. Since the launch, the company has witnessed more than 100% growth month-on-month. Speaking on the development, Karthick Prabu, Head of Strategy, Cleartrip, stated, “Kerala, rightly known as God’s Own Country has continued to be one of the most sought-after destinations. We are pleased to partner with KSRTC, we look forward to boosting road connectivity to aid both interstate and intrastate travel while positively contributing to Kerala’s tourism”. … With the new bus service, Cleartrip has successfully addressed critical user needs through unmatched flexibility and transparency. Some key features include a 24*7 voice helpline, no convenience fees, earning supercoins for every bus booking, 24-hour refunds, and self-serve cancellation. By strengthening its offerings under air, hotels, and buses and commitment to value-for-money constructs, Cleartrip was recently declared as the second-largest OTA player by a recent benchmarking report.
Vietjet opens new direct route to Kochi (Kerala)
Vietjet on July 6 has officially introduced a direct route between Ho Chi Minh City (Vietnam) and Kochi (India) which will start flying on August 12, 2023. The first-ever direct route from Kerala to Vietnam marks an important milestone for the development of Kochi airport and the tourism industry of the two countries. When the route is commenced on August 12, 2023, Vietjet will be operating a total of 32 flights a week between India and Vietnam. It is expected to further promote tourism, economic and trade cooperation, and development of bilateral relations between Vietnam and India. Speaking at the event, Vietnamese Ambassador to India H.E. Nguyen Thanh Hai said, “The opening of the route connecting Kochi and Ho Chi Minh City by Vietjet is a breakthrough, creating a new impetus for economic - trade - tourism cooperation and people-to-people exchanges between Viet Nam and South India. With the favorable geographical location of Ho Chi Mich City in particular, and Viet Nam in general, visitors will easily explore destinations across Viet Nam as well as from Viet Nam to other countries and regions around the world. Congratulate Vietjet, the airline operating the most air routes between our two countries, on pioneering in connecting the Indian Tier 2 cities with Viet Nam.” "We are very happy to announce a direct flight service from Kochi airport to Ho Chi Minh City," said S. Suhas IAS, Managing Director, Cochin International Airport Limited (CIAL). "We are confident that the launch of this new air route between Kerala and Vietnam from CIAL will be a significant milestone in the tourism industry, providing travelers with a convenient and direct transportation option to meet their requirements. Also, the opening of a new air route marks a pivotal moment in the history of airport operations, which will help our company in opening up new avenues for economic growth and cultural exchange", he added. In its strategic plan to expand connectivity between India with Vietnam, the Kochi – HCMC route will be operated with a frequency of 4 flights/week on every Monday, Wednesday, Friday, and Saturday. The flights from Kochi will depart at 23:50 (local time) and land in Ho Chi Minh City at 06:40 (local time). The return flights will depart from Ho Chi Minh City at 19:20 (local time) and arrive in Kochi at 22:50 (local time). Additionally, Indians can fly to Vietnam on Vietjet flights from Mumbai, New Delhi, Ahmedabad to Hanoi and Ho Chi Minh City, respectively. Speaking at the event, Jay L Lingeswara – Vietjet Vice President of Commerce said, “With this new route, Vietjet will fundamentally increase connectivity between Vietnam and India. We expect that Vietjet will make significant contributions to the tourism growth of Kerala, India and Vietnam via its wide range of products and services accompanied by competitive and reasonable fares.” Kerala stands in the group of developed states of India, ranked 8th/36th in GDP and 6th in GDP per capita of India. Kochi is the key international airport of the state of Kerala, connecting to 31 international destinations. In the first 5 months of 2023, India has 141 thousand visitors to Vietnam; expected to reach 500,000 visitors a year. Previously, in 2022, the number of Indian visitors to Vietnam grew impressively, reaching 137,900 arrivals, ranking 9th in the 10 markets sending tourists to Vietnam the most. Vietjet's new route is expected to bring about 10,000 more passengers from the southern region of India to Vietnam in 2023. Ho Chi Minh City is a young, dynamic city with a history of just over 300 years. The variety of colors, scents and sounds are the hallmarks of the “Pearl of the Far East”, helping the City consistently rank as one of the most popular tourist destinations in Asia among solo, couple and family travelers. From Ho Chi Minh City, visitors can easily explore the famous coastal regions and cities of Vietnam with the airline's extensive flight network and flexible and convenient flight times. On this occasion, Vietjet extends its signature mega sale promotions on every Wednesday, Thursday, and Friday for Indians with a one-way price from only INR 5,555 (*), as well as discounted fares for Business and SkyBoss tickets, subject to availability.
Luxeglamp opens India’s first luxury ‘bubble glamping’ resort at Munnar, Kerala
EcoResorts, that pioneered India's first luxury glamping project, has now launched India’s first exquisite ‘bubble glamping’ resort in the picturesque hill station of Munnar, Kerala. Set amidst the breathtaking vistas of mountains, valleys and lakes, this new site embodies the perfect harmony between captivating views and environmental conservation. Located at Poopara, Munnar in Kerala, Luxeglamp Munnar’s six (6) bubble glamps are situated within the idyllic lush green landscape of the hill station and cardamom plantations offering a mesmerising experience that promises panoramic views and an unparalleled stargazing experience. Antony Thomas, CEO & Founder of Luxeglamp EcoResorts commented "Our aim is to bring new, innovative, sustainable, and eco-friendly glamping and hospitality experiences to our guests. . With the Luxeglamp Kodaikanal resort, we were the first to provide a luxury glamping experience with geodesic Domes. Now we are bringing forth the first ever experience of Bubble Glamping in India, which has an enchanting experience for guests." Glamping has become increasingly popular in India, with more people seeking unique and sustainable travel experiences. Luxeglamp is at the forefront of this trend, offering guests a chance to connect with nature without sacrificing on comfort. Luxeglamp Munnar features specially designed Suite Bubble Glamps and Premium Bubble Glamps, each with their own unique private areas, including wooden patios, hot tubs, saunas, and hammocks. The property also features an on-site restaurant that offers complimentary breakfast. Guests can also enjoy a variety of activities including hiking, waterfall trekking, boating, bird watching, and exploring nearby forests and tea plantations. Beyond its luxurious accommodations, Luxeglamp at Kodaikanal boasts of an orchard with over 700 fruit-bearing trees as well as an organic kitchen garden to provide guests with the best of nature's gifts. The company has taken great strides to become an eco-friendly glamping provider by promoting sustainable and removable temporary stay structures, thereby avoiding deforestation and leaving minimal impact on the environment. With its second glamping site in Munnar, Luxeglamp continues to redefine the intersection of luxury, comfort, and nature, offering an extraordinary escape to travellers seeking an immersive and sustainable experience. “We plan to add another five resorts across India and internationally in the coming two years” further continued Thomas.
Park Inn & Suites by Radisson signs three hotels in Bengaluru and Kerala
Radisson Hotel Group proudly announces the signing of three new hotels under its Park Inn and Suites by Radisson brand in southern markets of India to deliver modern-day comfort to guests. The hotels are located in Yelahanka – Bengaluru and Wayanad and Thrissur in Kerala. These signings further strengthen the Group’s leading position in South Asia where it has 110 operating hotels in 64+ locations. These signings are a part of Radisson Hotel Group’s strategic partnership with Ruptub Solutions Private Limited to develop a 150-hotel-strong network of Park Inn & Suites by Radisson in South and Northeast India. With one signing every month since the brand launch in November 2022, Park Inn & Suites by Radisson is a smart hotel investment designed to maximize returns through a conversion-friendly business model that delivers a heartfelt experience. Park Inn & Suites by Radisson is developed specifically for the Indian market and is customized to fuel Radisson Hotel Group’s next phase of growth in tier 2 to 5 markets with a clear focus on value maximization for its stakeholders. The brand’s essence is based on ‘Inviting Modern Comfort’ ensuring that guests feel welcome, valued, and looked after. Park Inn & Suites by Radisson Thrissur is expected to open in Q2, 2024. Thrissur, the cultural capital of Kerala is also considered a major commercial hub of South India and is home to many business houses. When open, guests can choose from multiple room categories, including executive king rooms, signature king rooms, and suite rooms. The hotel would also be equipped with facilities like all-day dining, coffee shop, fitness center, spa, and swimming pool with 3,000+ sq. ft. of banquet space. The hotel’s ownership is represented by Mr. A.J. Varghese of Alukkas Jewellery. Park Inn & Suites by Radisson Wayanad Ambalavayal is currently in its advanced stage of construction and is expected to open in Q1, 2024. Located in Ambalavayal, the hotel enjoys proximity to key tourist attractions, including Kaduvakuzhi Viewpoint, Edakkal Caves, and Arattupara Viewpoint among others. When open, the hotel will offer executive king rooms and suite rooms. It would further be equipped with an all-day dining, fitness center, swimming pool, and banqueting space. The hotel’s ownership is represented by Mr. Jaffer K of Safeer Group. Park Inn & Suites by Radisson Yelahanka is expected to open in Q1, 2024 after comprehensive renovations. Strategically located, the hotel enjoys proximity to the industrial areas of Yelahanka, Doddaballapur, and Bengaluru International Airport. The hotel offers multiple room categories, including executive king rooms, executive twin rooms, signature king rooms, and suite rooms. It would also be equipped with an all-day dining, fitness center, and swimming pool with 3,200 sq. ft. of banquet space. The hotel’s ownership is represented by Mr. Mahesh N R of Sai Leela Hospitality Pvt. Ltd. “Park Inn & Suites by Radisson has carved a strong growth trajectory for itself in India as we have successfully signed one property every 30 days since the launch. We are thankful for the trust and support our partners have placed in us and we are driven to deliver maximum value to them while ensuring high-quality accommodation for guests. This growth is in tandem with our five-year expansion plan for South Asia. We are witnessing strong supply trends from tier-2 to 5 towns in India and will continue to invest and identify the right partners for developing a 150-hotel-strong network of hotels under the brand over the next decade with Ruptub Solutions,” said Zubin Saxena, managing director & area senior vice president, South Asia, Radisson Hotel Group “We continue to receive positive response and engagement for Park Inn & Suites by Radisson from owners across India. The brand’s conversion-friendly model and owner value proposition have contributed immensely to its growth in recent months, and we will continue to maintain this momentum in the future. We deeply value our partnership with Radisson Hotel Group and its vision of delivering quality accommodation to travelers exploring every nook and corner of our beautiful country.” said Sidharth Gupta, founder and director of Ruptub Solutions Pvt Ltd Tailor-made for the Indian market and adding to the diversity of Radisson Hotel Group’s brand offering in the country, Park Inn & Suites by Radisson will deliver a warm and heartfelt hospitality experience in a modern yet familiar home-like setting. Looking ahead, the Group intends to catalyze the Park Inn & Suites by Radisson brand by way of master franchise, collaboration, and brand development agreements with high-quality hotel development partners.
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