Search Results forGoibibo
Bebo takes over Goibibo’s socials
In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign - Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before. To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece. Raj Rishi Singh, Chief Marketing Officer, Goibibo further explains, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice. Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.” Kareena Kapoor Khan said, “It's such a delight to be the new face of Goibibo, or should we call it 'Goibebo'? Among all the roles I've played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there's a bit of 'Poo' in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!” Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high-standards perfectly align with Goibibo's mission to make sure accommodation listed on the platform are authentic, and there is no expectation and delivery mismatch. Whether it's Poo, or an everyman, with Goibibo one can rest assured with 'Bebo’s' seal of approval. The film has been conceptualised by Talented and executed by Dharma 2.0. Priyanka Borah, Founding Partner, and Binaifer Dulani, Founding Member & Creative, Talented said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation - it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.” Punit Malhotra, Founder, Dharma 2.0 said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it's an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”
‘HaqSeKarungiTravel’ from Goibibo
Humans may be planning a fun trip to Mars but taking a solo trip of a few hundred kilometers remains a struggle for women to date. The Goibibo social media campaign- #HaqSeKarungiTravel, addresses the issue of equal opportunity to travel for all. From seeking permission and planning a safe trip to handling society’s judgemental behaviour, there are numerous roadblocks women stumble upon while travelling solo. Interestingly, these obstacles seldom come in the way of men when they set out for their favourite destination. Produced in-house and featuring the talented GO-MMT colleagues, this social media campaign is capsuled in three reels dealing with three pertinent issues of women's travel—Seeking Permission for Travel, Being Judged for Solo Travel, and Overthinking Safety while Planning Travel.
Now, lock your travel price with Goibibo’s new feature
Goibibo has launched ‘Price Lock’ that enables customers to reserve their seats for a bare minimum fee without paying for the actual price of the ticket upfront and securing flyers against any price hike by allowing them to purchase the ticket at the same locked-in price later. Price Lock provides more time and fare hike protection as customer takes a final call on scheduling travel. The service allows customers to lock airfares for one, three or seven days for a nominal fee – that later gets adjusted into the full price of the ticket at the time of the final purchase. Commenting on the rollout of Price Lock, Saujanya Shrivastava, COO in Flights SBU, shared: “We are always looking at ways in which we can make the flight booking experience delightful. The Price Lock feature is indeed an innovative and relevant solution that will appeal to those customers who cannot book right away but would like to seek some form of price protection until they firm up their decision to travel. Today, travellers are spending more time weighing multiple parameters before finally making a booking and increasingly expect flexible options so that they can plan better. Our new offering Price Lock is a useful way to get more time and save money as one can lock a favourable airfare for up to seven days while they make an informed decision to travel.” At the backend, Price Lock leverages data and predictive analytics solutions to evaluate and calculate the air lock fee for a specific booking. The algorithm also takes into account various other parameters such as past booking behaviors and preferences, traffic on a specific route and sector, seasonality, advance purchase period etc. while proposing the Price Lock offer on a given itinerary.
MakeMyTrip turns ‘25’
Representative Image MakeMyTrip, celebrates 25 years of being #IndiaKaTravelPartner, marking the occasion with a nostalgic and heartwarming brand film featuring its long-time ambassadors, Alia Bhatt and Ranveer Singh. This 25-year journey is a story of how travel in India has transformed and how MakeMyTrip has played a pivotal role in that evolution. At a time when online travel bookings were met with scepticism due to low internet penetration and inhibitions around digital transactions, MakeMyTrip took a leap of faith. Founded in April 2000, the brand set out to empower Indian travelers by making trip planning and booking seamless and accessible through technology. As digital adoption grew and consumer preferences shifted, travel in India underwent a profound transformation. Once considered an occasional luxury, travel has now become a far more integral part of life, with a large portion of disposable income being allocated on travel. The excitement of long weekends, the growing aspiration for luxury vacations, the rise of drivecations fueled by improved infrastructure, and the increasing ease of cross-border travel have redefined how Indians explore. Today, travelers are more confident, spontaneous, and eager to embrace new experiences—driven by an innate desire to create lasting memories. And MakeMyTrip has been at the heart of this. From flights and hotels to holiday packages, alternative accommodations, rail and bus ticketing, taxis, forex services, travel insurance, and visa assistance, MakeMyTrip has grown into a full-stack travel super-app, redefining the way India experiences travel. Today, the company boasts over 80 million lifetime transacted customers, more than 490 million app downloads, and processes approximately 230 transactions every minute across its three platforms – MakeMyTrip, Goibibo and redBus –underscoring its massive scale and impact in the travel industry. To celebrate this milestone, the company has launched a heartfelt film, that takes viewers on a nostalgic journey through the years. The film opens with Alia and Ranveer flipping through an old photo album, reminiscing about childhood vacations—those simpler times of spontaneous travel, when families arrived at hotels without prior bookings. It then transitions through different eras, showcasing the advent of cyber cafes for online reservations and the gradual shift to mobile apps that made travel planning effortless. The film beautifully captures how MakeMyTrip has been a constant companion in this journey, making travel more accessible, convenient, and delightful. As the story unfolds, it also offers a playful glimpse into the future—where Alia and Ranveer, with childlike wonder, imagine what travel could look like 25 years from now. A trip to Mars, perhaps? Of course, booked on MakeMyTrip. “Our 25-year journey has been shaped by an unwavering commitment to customer-centricity, delivering value to our partners, and staying true to our vision of making travel simpler, smarter, and seamless,” said Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip. “This milestone isn’t just ours—it belongs to every traveler who has placed their trust in us, every partner who has grown alongside us, and every team member who has shaped our journey. As we look ahead, our commitment remains stronger than ever—to push boundaries, drive innovation, and create even more enriching travel experiences. For us, this is just the beginning, and the best is yet to come.” As it marks the 25-year milestone, MakeMyTrip stands not only as a travel leader, but also as a reminder that lasting success is built on strong fundamentals: product-market fit, customer obsession, and the ability to adapt quietly and consistently.
Skyscanner partners with JioCinema’s ‘Jeeto Dhan Dhana Dhan’ for Bangladesh’s Tour of India
JioCinema announced that global travel app, Skyscanner, is coming onboard JioCinema’s free to play predict and win contest, Jeeto Dhan Dhana Dhan, in one of its first major partnerships in the Indian market. Building on JioCinema’s conscious efforts to make interactive engagements a key feature for fans during live sports streams, Skyscanner will present Jeeto Dhan Dhana Dhan throughout Bangladesh’s tour of India which will include two Tests and three T20I from September 19 to October 12. As part of the partnership, participants will be able to win travel vouchers and discount coupons for domestic as well as international travel on every matchday of the series, thus giving fans a widespread opportunity to take away winnings during the livestream. Launched during the 2023 season of TATA IPL, Jeeto Dhan Dhana Dhan emerged as an instant success, registering over 100 million users and 2 billion plays to date. During this period, participants have bagged 100+ motor vehicles including cars and motorcycles, 70+ Smart TV’s, gold vouchers worth INR 1.5 crores, 100+ consumer durables, and 800 million discount vouchers. The continued efforts from JioCinema to engage and incentivise fans in collaboration with Skyscanner comes at a time when India is witnessing a rise in gamification of content. With Jeeto Dhan Dhana Dhan, JioCinema has created a new dimension of affiliate marketing through its impactful engagement and exceptional performance marketing across categories. Jeeto Dhan Dhana Dhan offers partner brands a platform where powerful branding meets measurable performance. “We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.” Commenting on the partnership, Glosinda Goes, APAC lead for Affiliate and Performance Partnerships at Skyscanner said: “We're excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we're offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner's travel services.” Users will have an opportunity to win exciting prizes during every matchday of the series between India – Bangladesh. Users can simply hold their phones in portrait mode or landscape mode, where a chat box opens at the bottom of the screen, presenting a question and four options before every over to unlock a plethora of travel vouchers from Goibibo, Paytm, and Happy Fares.
Three-quarters of urban Indians plan to travel this festive season, with domestic travel leading the way: YouGov
Representative Image Latest data from YouGov Surveys shows that three-quarters of urban Indians are planning to travel this festive season (between September and December), with millennials leading the trend (at 80%). Among those planning trips, 72% favor domestic travel. One in ten (9%) are leaning towards international destinations while 19% are considering both domestic and international options. For domestic travel, Goa tops the list at 35%, followed by Kerala at 26% and Himachal Pradesh at 24%. Internationally, the Middle East is the most popular choice at 46%, followed by Europe (35%) and Southeast Asia (34%). Half of those planning trips have identified potential destinations but have not yet booked (51%), while 32% have already made their arrangements. The remaining 17% are interested in traveling but have not started planning. Shorter vacations are preferred during this period, with 47% planning to travel for a week and 34% opting for long weekends of up to 3 days. About a fifth (19%) are looking at vacations lasting up to two weeks or more. When it comes to booking, MakeMyTrip is the top choice for booking flights and hotels, favoured by almost half of urban Indians (50% and 48%, respectively). Booking.com follows as the second most popular platform for both flights (25%) and hotels (27%). While EaseMyTrip is the next most popular choice for booking flights, Goibibo is a more popular option for hotels. Despite reliance on booking platforms, 55% of urban Indians prefer to make their own bookings. Thirty percent opt for bundled packages through online travel agencies, while 17% use traditional travel agents. Long weekends are expected to significantly influence travel plans for the upcoming festive season, with 27% of urban Indians considering the extended holidays from September to December as an ideal travel window. The festive atmosphere also plays a significant role in their decision to travel during this period (as said by 23%), as do the year-end events (20%). One in five also consider festive deals on flights and hotels a good reason to travel during this time (19%).
Skyscanner now available in Hindi
Skyscanner, the global travel marketplace announced the launch of its website and mobile web experience in Hindi. The launch, in line with Skyscanner’s commitment to the India market, aims to provide travellers with a more localised and user-friendly experience. With this launch, Skyscanner will be available in 32 languages in over 52 countries, connecting travellers to more than 1200 trusted travel partners every month so they can find the best flight, hotel, or car hire deals. The addition of the Hindi language will also enable Skyscanner to connect with travellers in metro cities as well as Tier 2 and Tier 3 cities across India more effectively. Travellers visiting Skyscanner on desktop and mobile web will now be able to select Hindi as a language option. When travellers choose a flight option with a partner, they will automatically be redirected to the Hindi locale on the partner’s site if the language option was also available, thus making travel planning and booking more convenient for travellers opting for the Hindi language. The Skyscanner mobile app will also be updated with the Hindi language addition across Android and iOS platforms in conjunction with the launch. Commenting on the launch of Hindi language, Mohit Joshi, Skyscanner Travel Expert said “At Skyscanner, travellers are at the heart of everything we do. We believe that language should not be a barrier to explore the world. This is why we connect millions of travellers to trusted travel partners every month, catering to their needs in more than 32 different languages. Launching Skyscanner in Hindi reflects our focus on providing Indian travellers with exactly what they need to get out and explore the world.” “Our data is reflecting how Indian travellers are increasingly searching online for travel deals and options in 2023, so we see the addition of the Hindi language as a crucial step in ensuring we are catering to the market. Travellers will now be able to access Skyscanner’s tools and features with Hindi as their language of choice, where they can search, plan, and book their trips with ease and confidence.” With the country’s domestic and international air travel showcasing a strong recovery and surpassing pre-covid levels, travel demand continues to increase at a steady pace. In fact, Skyscanner has seen the highest spike in search volume in 2023 since pre-pandemic of 2019 for both domestic and international destinations. Trending routes in August include: Srinagar to Jammu Hyderabad to Bengaluru Mumbai to Dubai New Delhi to Seoul Srinagar to New Delhi Skyscanner is committed to ensuring that travellers have access to the finest global and local travel providers. In India, Skyscanner currently works with local partners such as MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip and Cleartrip and is constantly looking to improve its best-in-class partner network to connect travellers with the most accurate and trusted options.
‘Book with No Payment’ from MMT
MakeMyTrip (MMT), has introduced a new and innovative payment model ‘Book with No Payment’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment. “Over the past two decades, we have pioneered, launched multiple products to shape the growth of hotel bookings online across the country. We are now taking a giant step forward in the way users plan and book hotels within India and globally with this new feature,” said, Vipul Prakash, COO, MakeMyTrip. “Within the first month of launch, we observed a significant uptick in the use of this feature across the country with a spike in hotel bookings slated to be actualised 2 months from now. Significantly, 35% of the bookings, leveraging the feature, are currently coming from Tier II and II markets.” This breakthrough feature is available on majority of hotels on MakeMyTrip and Goibibo app; and can be availed if the traveller makes a booking more than five days before the actual check-in date. The feature has been designed to benefit travellers with uncertain travel plans or who book much ahead of the travel date by giving them an option to pay later, upto 72 hours before check-in, as per hotel policy, thereby easing any travel related financial anxiety. The traveller needs to pay just INR 1 to authenticate the payment method (including UPI/ net banking / credit & debit card and wallets) to make a hotel booking. In case of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount i.e., INR 1, in the original payment mode. MakeMyTrip has launched a high-blitz ad campaign highlighting how travel booking experience is evolving fast with key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai’ (Change your thinking, as travel has now changed). Featuring brand ambassadors Alia Bhatt and Ranveer Singh, the campaign series highlights how MakeMyTrip is helping make dream travel vacation possible with easy finance and flexibility options (No Payment Booking, no cost EMIs, offer on bank cards); how MakeMyTrip offers a wide variety of stay options with 8,00,000+ Hotels, Homestays and more listed on the platform.
Travel agency services market to reach USD 407.7 Bn in 2022
The global travel agency services market is projected to reach a valuation of USD 407.7 Bn in 2022. Sales are projected to increase at a 11.5% CAGR, with the market size reaching USD 510.0 Bn by 2032. These insights are based on a report on Travel Agency Services Market by Future Market Insights (FMI). Social media platforms are being used to advertise more and more about the Global travel agency services after the covid-19 pandemic. Financial stability of the customers, eagerness to learn and educate themselves is helping the market to grow. Millennials love to explore new places and learn about that places exclusive cuisine, transport facilities etc. Personalisation of trips for individuals, providing accommodation, local cuisines, transportation services etc. are some of the features that are helping to boost the Global travel agency services market globally. Digital presence of the companies is helping the travel agency services to grow globally. This also helps the companies to provide customers with offers and group discounts. “The Global travel agency services market is expanding because of the rising digital presence of the companies “- Says an FMI analyst. Full-service global arrangements are the most preferred service provided by global travel agency services market. It is because this service covers hotels, travel etc. The most used booking channel is the online travel agents/online platforms. It is due to the increased digital presence of the agencies. Tour groups are mostly the major customers. This is due to the fact that they get group discounts and offers. The age group of 26-35 years are the major customers of this industry. This group is more interested in travelling and exploring the market. Impact of COVID-19 on the Global travel agency services Market A lot of travel agency services globally shut down and experienced losses due to the covid-19 pandemic. But companies also gained a lot of customers after the lockdown was lifted. The reliance on travel agents has made a comeback following the outbreak of COVID-19 amid a need for personalisation and real-time connectivity. People also are inclined to spend extra for higher offerings and experiences. Such is the buoyancy approximately post-pandemic tour call for that many marketers who had close save for worry of a fall apart of the worldwide tour enterprise are actually returning to the fold. Agents who carried out their enterprise offline are actually adopting new technology and turning into tour planners, even sporting out advertising and marketing sports on social media. Leading players of the Global travel agency services market are focusing on improving their digital presence and providing great tour packages for their customers. Major players present in the Global travel agency services are Cox and Kings, Thomas Cook, SOTC, Kesari Tours, Club Mahindra Holidays, Expedia, Yatra, Goibibo, MakeMyTrip and Travelguru among others.
Maharashtra launches initiatives to boost tourism
Uddhav Thackeray, chief minister of Maharashtra launched several initiatives of the Maharashtra Tourism Development Corporation (MTDC) to push tourism in the state. The projects include a new boating club, facilities for skydiving and adventure sports, tie-up with leading online travel companies to boost MTDC properties on the portals, among others. Thackeray said the state has a wide variety of tourist destinations to attract domestic and international tourists, which will boost the state’s economy and provide employment. The tourism department launched a new boat club in Ratnagiri district’s Ganpatipule, signed MoUs with SkyHigh India to start skydiving and adventure sport activities in Sindhudurg district. The MTDC also launched a new website, which has now gone live. Thackeray said: “The state too has several destinations that can go on world map. Like Amsterdam’s Tulip Garden, we can also develop tourism around flowers on Kaas Pathar in Satara district.” The MTDC also signed the MoU with online travel companies MakeMyTrip and Goibibo to promote MTDC properties on the portal, and an agreement was inked with Maharashtra State Institute of Hotel Management and Catering Technology, Pune, to train MTDC staff in hospitality and service. Thackeray also inaugurated a refurbished at MTDC Sinhagad Resort, giving the visitors a chance to explore the glory of Sinhagad Fort.
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