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Facebook and Instagram users look to leave platforms as Meta announces subscriptions
Following Twitter’s introduction of charges for ‘verified’ checkmarks, Facebook and Instagram’s parent company Meta has announced that it will also be introducing a ‘verified’ charge of $11.99. Cybersecurity experts at VPNOverview.com have analysed Google Trends data over the weekend. The data shows that search interest for the terms ‘deactivate instagram’ and ‘deactivate facebook’ has risen sharply after Meta announced a new subscription service would be rolled out. Search interest for ‘deactivate instagram’: Search interest for ‘deactivate facebook’: The data shows that search interest for ‘deactivate instagram’ has increased by 2,400% and the search interest for ‘deactivate facebook’ had increase of 1,566%. Meta has said that the subscription would allow for priority commenting and faster customer service as well as a mark on your profile saying that you are ‘Meta verified’. The monetisation of social media has become more common since the introduction of GDPR and other privacy laws which make it harder for companies like Meta to sell your data without consent. A spokesperson for VPNOverview.com had this to say: “Social media has allowed people to stay in touch with each other even if they’re in different countries. However, before the advent of GDPR, companies could and did sell your personal data to advertisers. “Across the various platforms, some are supported by non-personalised ads alongside a premium plan and others are now introducing subscriptions to remain profitable for investors. “With more companies adopting strategies like this, it will be interesting to see in the future if the social media landscape will change and become fragmented as opposed to the centralised model we have now.”
TikTok set to overtake Facebook
According to new research from Arival and Phocuswright, TikTok will overtake Facebook as the most popular place young people go to find tours, activities and experiences inspiration. The research, which revealed key insights into what travelers want in 2023, finds that this switch is likely to happen in less than two years’ time. The report, ‘The 2023 Experiences Traveler’, found that more than one in four adults under the age of 35 are already using TikTok as their go-to source for inspiration when looking for new experiences during travel - while Facebook is losing influence among this age group. And it’s not just the youngest generation that is shaping this trend; more than one in five 35-to-54-year-olds are also turning to the popular video platform to find things to do on holiday. Despite the growing popularity of TikTok, Instagram remains the most influential platform for those looking for things to do while traveling, with more than fifty percent of under 55s using it for this purpose. “Social media is already a well-established source of information and inspiration for travel planning, but the rapid ascent of short-form vertical video and the platforms that are popularizing it are poised to upend the conventional traveller path to purchase, ” said Douglas Quinby, co-founder and CEO of Arival. “Young people in particular – affluent Millennials and Gen-Zs – are increasingly turning not to Search and Maps but to TikTok and instagram so explore experiences and see what’s possible, not to read lengthy reviews and product descriptions. These shifts in how younger travellers are discovering and deciding are profound, and the travel industry – and especially creators and sellers of tours, attractions and experiences – must integrate this into their marketing and content strategy.” Social media remains ever-present throughout people’s travels; just 17% of under 55s said that they would take part in an experience on holiday without posting about it. The 2023 Experiences Traveller surveyed more than 4,000 adults in the US, UK, France and Germany, in Q3 of 2022. The survey took place online and reached 1,000 respondents per country.
UNWTO logs in to Facebook to restart travel
The UN World Tourism Organisation (UNWTO) and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely. Over the past year, the United Nations specialised agency for tourism has been supporting its member states on a series of initiatives relating to market intelligence and marketing. Now, as tourism begins to restart in some parts of the world, a series of special sessions were held jointly with Facebook to deliver a range of key insights into how the effective use of digital marketing can help destinations gain a competitive advantage in the challenging months ahead. Sandra Carvao, chief of market intelligence and competitiveness in UNWTO, said: “We are very happy to have Facebook on board with us to bring the fundamentals and best cases of digital marketing to our members. Our partnership will help destinations be better prepared for a new market framework and allow them to use data and digital marketing to reach new audiences and restart their tourism sectors.” Three sessions, one each in English, Spanish and French, welcomed participants from 30 countries. The sessions focused on Facebook and Instagram Communication Insights and Best Practices, with participants also given an overview of digital tools and tips for communicating with their target audiences, including through Messenger and WhatsApp. The sessions also highlighted the importance of metrics and other key tools in measuring the success of digital marketing campaigns, and role of advertising and creativity in reaching new audiences. Nicolai Gerard, government politics and non-profit marketing solution director in Facebook for EMEA, said: “We are very pleased to work with UNWTO to help global destinations take advantage of all the benefits that digital solutions and tools can offered. In the times we are living, it is key for the travel industry to implement digital marketing strategies to accelerate the road to recovery. With this partnership, we believe that travel destinations will gain the necessary tools and skills that will allow them to use all the services available through our family of apps.”
Vietjet-Facebook partnership to give boost to Vietnamese tourism
Vietjet and Facebook have unveiled the tourism promotion programme ‘Immense Vietnam – Fly green with Vietjet’. The programme is part of the ‘Proud Vietnam’ project launched by the Ministry of Planning and Investment of Vietnam (MPI) and Facebook to promote the economy and tourism after COVID-19 pandemic. On this occasion, Vietjet is offering a super promotion of 50% discount on air ticket prices on all Vietnam’s domestic routes for travellers and tourists can freely explore the timeless charm of Vietnamese culture, cuisine and people. With this initiative, Vietjet, MPI and Facebook bring passengers interesting experiences on green flights and a hometown feel across the most beautiful destinations in the country. This project is expected to increase local people’s national pride and promote business investment and tourism development to both the local and international community. Together with Facebook, Vietjet also joins in ‘Vietnamese people travel in Vietnam’ programme and ‘Vietnam Grand Sale 2020’ programme to provide convenient travel opportunities during the peak summer season as well as promoting the image of the country to all travellers.
China National Tourist Office launches Facebook campaign
The China National Tourist Office (CNTO) has launched a social media campaign from its London office via Facebook. The page has a statement in support of the UK government's guidelines for staying home, only taking essential journeys and practising social distancing when out in public, as well as encouraging people to experience China from home. To inspire agents, the page includes authentic Chinese recipes to try at home, videos of the Beijing Opera and photography from a wide range of regions across the country. The CNTO website has additional information about China to inspire more bookings when travel restrictions are lifted.
TripAdvisor vies to be your new Facebook for travel
TripAdvisor has launched its new website to inspire users to book their next travel. On its brand new social platform, users can discover useful content – travel tips and recommendation from friends and travel experts. The website aims to change the way consumers research and plan their travel by combining the old (metasearch) and the new (social platform). “We’re very excited to be changing travel yet again. Just as you have your go-to site or app for music and shopping, we are making sure TripAdvisor is now your go-to resource for travel,” Stephen Kaufer, president and CEO of TripAdvisor, said. “The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip. With the introduction of new voices to TripAdvisor, travellers can better plan their trips by easily finding their ideal hotel, experience or restaurant.” Users have their personalised travel feed showing the content from accounts you follow. TripAdvisor now shows travel content from travel experts are publishers, brands, and social media influencers. Users, on the other hand, can add reviews, links, videos and photos of their trips to share with others. The newsfeed, as a whole, looks like the amalgamation of Facebook, Twitter and Instagram. The travel content is front and centre, while the snippet of your profile is on the left, and recommended content creators and users on the right. The new website also features a map that puts a pin on every location of the user's trips. It is a good way to motivate users to be able to pin more locations. Users can also view their friends profile and see their reviews and the places they’ve been. To make things more interesting, TripAdvisor employs badge collection, similar to badges you get by playing Pokemon Go, that users can unlock by adding more contributions – reviews, photos, and videos. Inspiring non-bookers to book According to the research findings of Phocuswright, consumers still turn to Tripadvisor to search and read reviews of hotels. TripAdvisor trumps Google and Booking.com in hotel sector metasearch thanks to the 702 million reviews and opinions found in the website. Despite the high traffic, TripAdvisor has one major problem, millions of users do not click on advertising partners or book anything on the website. Learning from the far-reaching effects of social media, the company aims to provide a platform with inspiring content. Users can easily switch to view hotels, flights, and attractions and book them without leaving the website. However, TripAdvisor’s homepage redesign makes sure that the social platform does not interfere when users are browsing hotel, things to do, and restaurants – therefore, the travel feed does not show up to distract users with intent to book on the site. The travel feed has some personalisation in it and the website will curate suggestions based on the search patterns and activities in the account. Personalisation is a key in TripAdvisor’s strategy in the coming years. Emma Shaw, TripAdvisor’s communication director, said: “We see personalisation as the big opportunity – personalising the entire customer journey from travel inspiration right through to planning and taking the actual trip. This is what we aim to do with the new TripAdvisor.” Going back to its roots Steve Kaufer, CEO, introduces the new TripAdvisor travel feed on 17 Sept. 2018 in New York City. During TripAdvisor’s early days, professional content or reviews from major publication and influencers are prevalent. However, they were removed when the company found major traction with user reviews. Now, it moves to include professional content again in its site. In the all-new TripAdvisor, enable users to follow friends, influencers, and publications they value, and then to save and/or share trip ideas that immediately get mapped and turned into potential itineraries. In an exclusive interview with TD Media, Emma Shaw said that the change on travellers’ attitude fuelled the decision to include influencers and publishers' content in the platform. Today, travellers want to be inspired, access information they can trust, and enjoy the same experiences, or better, as those shared by their friends and the travel experts they follow. In our current social media-savvy world, travellers want to share all types of content with their network — and they want to be able to find information that’s relevant to them and follow the people who provide it. "A better, more inspired and more satisfying trip." “Travellers are always finding new ideas and inspiration for their trips, but rarely in a place where they can save those ideas for later use — or immediately take action and make them happen. The new TripAdvisor solves this pain point by giving travellers a single place where they can leverage social-assistive tools, amazing content and our existing booking capabilities to merge the joy of travel planning and discovery together in one single, seamless experience. In doing so, we'll be able to help travellers at every step of their journey — so they can have a better, more inspired and more satisfying trip that match their interests and needs,” she said. The timing couldn’t be better after an Italian court sentenced a person who peddled fake hotel reviews on TripAdvisor in exchange for money from hotels aiming to boost their profile on the giant reviews platform. PromoSalento successfully posted fake reviews on behalf of several hundred businesses. While posting fake reviews is not new, but the punishment is quite surprising. Noticeably, prior to the launch of the new website, TripAdvisor removed some content and users at its own volition. Increasing its credibility and battling fake reviews – TripAdvisor hit two birds with one stone.
Travellers need mobile phones to relax on holiday – 50% of over 55s use Facebook while abroad
Riviera Travel has published a report that says British adults feel the need to check their phones three to four times a day, even during their holiday. Forget about a digital detox when on holiday — research has revealed Brits who have access to their mobile phone on holiday relax more. Following a study commissioned by TLF Research, the river cruise and tour operator Riviera Travel found that over 40% of the adults asked, who are over the age of 55, are more comfortable with being connected. The research revealed Brits’ biggest worries about their home when they go abroad: Turning non-essential electricals / water off - 34% Locking the door - 28% Locking the windows - 21% Setting the alarm - 16% Locking the car - 11% Turning the "out of office" message on at work - 7% Andrew Bridgewater, psychologist and author, commented: “We tend to forget these important things because we do them subconsciously and often while thinking about something else in the rush to get everything done. Consequently, we can't recall whether we did them or not.” Bridgewater suggested to “add them to your packing list and mark each one (and any others you'd like to add) and complete as you leave the house or when you arrive at the airport.” People tend to worry about their home safety, however, 90% of adults aged over the age of 55 felt happier in the last year since the EU mobile roaming charges lifted. They feel safer going abroad knowing they can easily use their mobile phone and that Wi-Fi will be available in most public places. The feeling of safety can also be attributed to the use of social media which helps ensure that all is well at home. According to the study, half the people aged over 55 admitted to using Facebook while abroad. It allows those back at home to be updated and have the reassurance that everything is well. “This is where they would ask for travel advice” Social media expert Charlotte Gill shared with Riviera Travel: “While Instagram has influenced the way we choose where to travel, it is Facebook that takes the top spot for travellers over the age of 55. In fact, people over the age of 55 made up the second largest demographic of Facebook users this year. “The main reason for this is that older generations frequent this platform to keep up to date with updates posted by their children or grandchildren, so it makes sense that this is where they would ask for travel advice or contact friends and family while abroad.” Supporting Gill’s claims, over half the people asked admitted they use their mobile phones for family communication, followed closely by keeping an eye on the news and with one in ten using their phone abroad while on holiday to check work. “Mobile phone abroad aids your holiday experience” Marie-Clare Dixon, head of digital at Riviera Travel, commented: “Having a relaxing holiday is something we all desire, from finding authentic experiences to tasting foods around the world. Our results have demonstrated how using your mobile phone abroad aids your holiday experience. Cutting off from the world and online social media can only add further stress to your holiday.”
Amadeus and Malaysia Airlines launch Facebook chat bot for bookings
Malaysia Airlines, together with Amadeus, has launched MHchat, a new feature which helps travellers’ book flights and pay through the social media app, Facebook Messenger. Jointly developed with Malaysia Airlines as its pilot customer, the Amadeus chatbot for airlines is a new solution designed to make it easier for travellers to book flights, retrieve bookings, and ask questions through a platform customers are already familiar with. On Facebook Messenger, Malaysia Airlines’ customers can use MHchat if they want to look up flights, or ask a question related to a booking, and it will search, locate and push offers or information. Travellers can even complete a transaction, make a secure payment and receive the travel itinerary all within the same app. Designed to mimic human conversation, MHchat acts like a true 'travel buddy' that aims to understand what the traveller needs, 24/7. "More personalised and integrated services" Captain Izham Ismail, CEO, Malaysia Airlines said, “Customer experience is a key priority for Malaysia Airlines and we are deeply committed to constantly improving it. Our digital transformation strategy lies at the heart of this, as we continuously harness new and innovative technologies to enhance all touch points for our guests. "We are pleased to partner with Amadeus on the launch of MHchat, and we are excited to be the first in Malaysia to bring this to travellers. We were very pleased with Amadeus’ ability to deliver this innovative solution within the short time frame of a few months. We look forward to further exploring how we can deliver more personalised and integrated services for our customers.” "Turnaround transformation initiatives.... to improve the customer experience" Cyril Tetaz, executive vice president, airlines, Asia Pacific, Amadeus, added: “We are very delighted to work with Malaysia Airlines on its digital transformation; MHchat is a testimony to the airline’s commitment to evolve its digital channels. “Agility is crucial when working on innovative digital solutions, and working together with Malaysian Airlines, we have delivered this innovative platform in three months. Many airlines are embarking on turnaround transformation initiatives, driven by a real will to address competition but above all to improve the customer experience.”
Cayman Islands tourism to host Facebook Live training with OTT
The Cayman Islands Department of Tourism (CIDOT) is set to host its first Facebook Live training session in association with Online Travel Training (OTT). The short training will take place at 11am on Wednesday 13 December 2017 and will stream live from OTT’s Facebook page. The idea comes as part of a wider strategy to increase trade engagement for 2018 and beyond, thanks to an increase in demand for the Caribbean destination. Richard Trasler, marketing executive for CIDOT Europe said: “Demand for Cayman is strong, especially at the top end of the market and for special interest holidays. Delivering our training via the Facebook Live platform is a new way to further engage with travel industry professionals in a way that has never been done before and we are thrilled that OTT are on board with it.” Sarah-Lynne Rand, Senior Account Manager at OTT said: “OTT are delighted to work with the Cayman Islands Department of Tourism for our first ever Facebook Live training session. Engagement is a key to successful learning, and travel professionals are increasingly becoming more and more tech savvy. Because of this, we believe that social media is a powerful online training resource and provides an innovative and effective method for delivering content.” In addition to the Facebook Live training, the CIDOT has committed to a dedicated training course with OTT, due to be officially launched in January. The course will consist of five modules outlining the highlights of the Cayman Islands and the benefits to agents when selling the destination. All agents successfully completing the modules will have a chance to win some fantastic prizes. To join the Facebook Live stream, participants need to ‘like’ the OTT Facebook page and log-on to Facebook in time for the training to start. As well as learning about the Cayman Islands there will be a chance to win prizes. For more information about the destination see www.caymanluxe.co.uk.
Delta Air Lines to introduce free in-flight WhatsApp, iMessage and Facebook
Delta Air Lines will become the first airline to offer free WhatsApp messaging, enabling its customers to stay fully connected with friends whether on the ground or in the air. Access to Facebook Messenger and iMessage will also be available when the service launches on October 1st. Tim Mapes, Delta chief marketing officer, said: “Even the most seasoned travellers can find themselves mid-air and caught out by a last-minute cancellation or arrangement. “Rather than having to count down the hours until landing, Delta customers can continue socialising or working with the tap of a smartphone and enjoy peace of mind at every stage of the flight.” Free messaging will be available on all Gogo-enabled Delta flights, which includes all aircraft with two or more cabins, and will be accessible through Delta’s Wi-Fi portal page, which can be accessed in-flight by clicking here. The latest enhancement is part of Delta’s multi-billion dollar investment in the customer experience; in addition to mobile messaging, Delta continues to expand high-speed Wi-Fi, seat-back entertainment screens and free entertainment to give travellers more choice and flexibility in how to spend their time from take-off to touchdown.
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