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GIC International Catering and Air China start cooperation
Since mid-September 2025, a new airline has joined the client portfolio of GIC International Catering (GIC), a specialist for tailor-made in-flight catering at Frankfurt Airport for currently 21 airlines: GIC is now exclusively responsible for the catering on the direct connection from Frankfurt to Chengdu operated by one of China’s largest airlines, Air China. The long-haul flights connect Germany with the capital of Sichuan Province. Passengers can look forward to carefully prepared meals that combine European influences with authentic flavors from Chinese cuisine, for example tender beef fillet with roasted potato cubes, buttered snow peas, and thyme demi-glace, or aromatic Kung Pao chicken with crisp vegetables and rice. GIC places particular emphasis on quality, freshness, and an appealing presentation of the dishes, which allows for moments of enjoyment in every service class. "With Air China, we are starting an exciting new partnership that makes diverse flavors at the highest level tangible. Therefore, it is our goal to offer all guests unique culinary delights – authentic, fresh, and always with attention to detail," says Göksel Yildirim, CEO of GIC International Catering. "We are also particularly pleased about the new collaboration because our companies share values such as hospitality and a love for excellent food." With this new partnership, GIC strengthens its position as a premium provider for international airline catering at Frankfurt. 25 years of experience in airline catering The family-owned company from Kelsterbach, near Frankfurt Airport, celebrates its 25th anniversary this year and currently produces up to 5,000 meals a day for international airlines, business jets, private charter flights, as well as for schools and events. On a production area of 2,500 square meters, 170 employees ensure smooth logistics and the implementation of the highest quality standards. With Air China, GIC has gained another new customer within a short period. Recently, the company announced the collaboration with the Cuban airline Cubana, which will take-off in December 2025.
Haikou, China: Where the City Becomes a Stage, and Art Belongs to All
Caption: A bird's-eye view of the 2025 Praising Haikou Lawn Concert. From September 28 to October 8, Haikou, the capital of China's Hainan Province, won global attention with its colorful public art activities. Nearly 150 events, including lawn concerts, opera salons and street parades, have transformed this "Land of International Performing Arts" in the East into a boundless palace of art. "The art of paper cutting can be worn!" Mohammed from Sudan was impressed by children wearing costumes inspired by paper cutting at the 2025 Intangible Cultural Heritage Fashion Show. "In Haikou, art is everywhere." This holiday, he and his friends immersed themselves in the artistic atmosphere of the "Coconut City." Indeed, the city exudes a special vibe during the 2025 Haikou Art Week. In a century-old village, models walk on the volcanic stone runway wearing traditional Mamian skirt; at the Qilou Old Street, several Eastern and Western art exhibitions are staged; on the grassland of the Evergreen Park, drone performances light up the night sky... Tourists can experience a cultural journey that combines tradition and modernity under the sky, by the seaside, and on the streets. "This trip is particularly meaningful. My kids not only learned about history but also developed artistic inspirations," said a father from northern China after enjoying a symphony concert. "This is not something you get in the classroom." The 2025 Intangible Cultural Heritage Fashion Show, inspired by paper cutting, drew a large audience.（by ZhangLiyun） The 2025 Haikou Art Week, with its wide array of events, provides an opportunity for global tourists to embrace local culture, showcases the charm of the city as a high-quality vacation destination, and boosts tourism consumption. During the National Day holiday, Haikou welcomed 1.1345 million tourists and generated a tourism revenue of 1.414 billion yuan. It is worth noting that art is not something only available during holidays but an ingredient of daily life in Haikou. In recent years, while constantly building brands such as the Haikou Art Week, reading corners and art exhibitions have also been arranged in libraries, communities, and shopping malls. These efforts have fostered a new artistic ecosystem that is accessible for all, allowing citizens to enjoy culture and art at their doorsteps. The flourishing artistic vitality is transforming Haikou into a better place. Caption: A bird's-eye view of the 2025 Praising Haikou Lawn Concert. Caption: The 2025 Intangible Cultural Heritage Fashion Show, inspired by paper cutting, drew a large audience.（by ZhangLiyun） The issuer is solely responsible for the content of this announcement.
Sanya, China leverages ‘influencers’ to grow tourism
China's Sanya has witnessed a rapid expansion of its international air routes recently. On October 8, a Belavia Airlines flight landed at Sanya Phoenix International Airport, marking the inaugural flight of the "Sanya-Minsk" route. Subsequently, two more international routes, "Ulaanbaatar ⇄ Sanya ⇄ Ulan-Ude" and "Sanya ⇄ Kuala Lumpur," have also been launched. The launch of three international routes within four days marks a strategic move by Sanya to expand its reach into Central Asian, European, and Southeast Asian markets. To date, Sanya has launched 38 international flight routes, connecting the city to destinations such as Bangkok, Frankfurt, Seoul, and St. Petersburg, covering 29 overseas cities in total. International tourists engage in immersive experiences in China’s Sanya. During the recent summer season, while much of the Northern Hemisphere endured scorching heat, Sanya stood out with its unique maritime climate, forest coverage exceeding 70%, and pleasant average temperatures of 26°C (78.8°F). "The breeze in Sanya feels like nature's air conditioning!" exclaimed German tourist Mark as he stepped out of airport. His travel inspiration came from the "Frankfurt-Bangkok-Sanya" flight route trending on Instagram. For the first Fifth Freedom scheduled passenger flight linking Hainan Free Trade Port with Europe, Sanya collaborated with top aviation influencers to create travel content. The campaign achieved viral success with over 10 million impressions by August, trending worldwide on social media platforms. This is not the only example of drawing visitors with air routes. Centering on the "Sanya-Minsk" route, Sanya has participated for two consecutive years in the tourism promotion conferences held in Minsk to showcase tourism offerings to the Belarusian market, enhancing Sanya's global visibility. In fact, thanks to the strategy that links route expansion with destination marketing, Sanya is fast emerging as a world-class tourist destination. According to official statistics, Sanya received over 700,000 international overnight visitors in the first three quarters of this year, setting a new historical record for the same period. Sanya has developed customized marketing strategies for each connected flight region: targeting the domestic market, Sanya collaborated with China's leading e-commerce platform Meituan to launch tourism promotion campaigns, offering thousands of discounted travel packages and achieving more than 500 million online impressions. For Hong Kong, China, tailor-made tourism products such as "1.5 Hours to Paradise" are launched on the Klook platform, driving a year-on-year increase of 87.47% in the number of Hong Kong visitors during the first seven months. For South Korea, travel agencies, media, and associations are invited to visit Sanya to pinpoint tourists' preferences. For Cambodia, an MoU was signed in early September in this Cambodia-China Tourism Year 2025 between the Sanya Tourism Board and the Cambodia Tourism Board, and Minea Kim, CEO of the latter, called this move a "commitment to friendship and long-term collaboration." This "precision matching" strategy proved effective during summer tourism. Teens enjoyed coastal sports at the International Junior Sports Carnival, while families experienced child-friendly events at the Children's Drama Festival. Health-conscious visitors queued for TCM (traditional Chinese medicine)-inspired drinks at Dadonghai Beach, and trendy consumers engaged with Pop Mart's DIMOO immersive art campaign. Tourism momentum has directly fueled spending growth. In the first three quarters of 2025, overnight international visitors spent more than $600 million in Sanya. In addition to the core advantages of duty-free shopping, details such as multilingual services and fusion cuisines also make visitors' journeys smooth and pleasant. "Sanya is a great city for travel, where warmth and friendliness can be felt everywhere," praised Yerkebulan Tynymov, a Russian tourist who visited the city for the first time. At present, Sanya Phoenix International Airport is accelerating the third-phase expansion, expected to be completed by year-end, boosting annual passenger capacity to 30 million upon operation. According to an official of the Sanya Tourism Board, the city will introduce more diverse tourism products and consumption experiences to accommodate the preferences of global visitors.
IATA Highlights Critical Priorities for Aviation Safety and Operations at WSOC in China
Representative Image The International Air Transport Association (IATA) highlighted three critical priorities for aviation safety and operations at the World Safety and Operations Conference (WSOC) in Xiamen, China. “The environment in which airlines operate has grown even more complex as conflicts and regulatory fragmentation have proliferated. As a result, we have seen airspace closures, drone incursions and rising global navigation satellite system (GNNS) interference disrupt connectivity, underm ine confidence, and threaten safety. Ensuring aviation remains the safest mode of transport requires strong leadership, robust adherence to global standards, and smarter use of data. By focusing on these—industry and government together—we will build a safer, more resilient and increasingly efficient global aviation system that can manage today’s risks and is prepared for those of tomorrow,” said Mark Searle, Global Director Safety, IATA. Defending and Advancing Global Standards Global standards are essential to aviation safety. Current standards must be adhered to and future standards must be developed to continuously improve industry safety performance. Currently, this focus revolves around: Addressing GNSS Interference: Reports of GNSS interference have increased by more than 200% between 2021 and 2024. Neither spoofing nor jamming of GNSS systems is acceptable. Together with EASA, IATA has launched a GNSS Resilience Plan built on four priorities: monitoring and reporting, prevention tools, backup infrastructure, and civil–military coordination. The next step is for ICAO to advance these solutions through global standards, guidance, and reporting. Protecting Aviation’s Radio Spectrum: The radio spectrum essential for aviation navigation, defined in ITU’s global standards, must be safeguarded. The rapid expansion of 5G, and soon 6G, is putting pressure on aviation’s allocations. In several markets, including Australia, Canada and the United States, 5G rollouts have created interference risks near airports and forced costly retrofits. Stronger coordination with telecommunications regulators and realistic timelines for mitigation are urgently needed, along with the development of more resilient on-board systems. Timely Accident Investigation Reporting: Global standards under Annex 13 of the Chicago Convention clearly define the need for timely accident investigations. Yet, only 58% of accidents between 2019 and 2023 have produced a final report. Delays hinder the industry’s ability to learn vital safety lessons and create space for speculation and misinformation. IATA continues to remind governments of their obligations while recognizing progress, such as the prompt preliminary reports issued following recent accidents in India, South Korea, and the United States. Using Data to Enhance Performance Data is transforming aviation safety, delivering the insights needed to anticipate risks and enhance performance. Through the Global Aviation Data Management (GADM) program, which integrates the Flight Data eXchange (FDX), Incident Data eXchange (IDX), and Maintenance Cost Data eXchange (MCX), IATA is enabling data-driven decision-making across airlines and regulators. Areas where data is making a difference include: Turbulence Aware: IATA’s Turbulence Aware platform shares data in real-time, enabling pilots and dispatchers to mitigate the risks stemming from inflight turbulence. Participation in the platform grew 25% over the past year, with 3,200 aircraft including Air France, Etihad, and SAS now sharing real-time turbulence data to enhance flight safety and efficiency. Predictive safety insights: The SafetyIS database, drawing on in-flight data from 217 airlines, enables predictive analysis. For example, early identification of a spike in collision-avoidance alerts at a Latin American airport allowed swift action to reduce risks. Risk-based IOSA: The risk-based IOSA audit model is well-established in using data to tailor audits to each airline’s operational profile. Already it has resulted in more than 8,000 corrective actions that are strengthening safety. Fostering a Strong Safety Culture Through Leadership Leadership is central to a strong aviation safety culture. Strong safety leadership creates an environment where employees are empowered to raise concerns and are confident that issues will be resolved quickly and effectively. To reinforce this, IATA has developed two key initiatives: Safety Leadership Charter: Promoting eight core principles of safety leadership, the Charter now covers around 90% of global traffic, strengthening a culture built on leadership, global standards, and data. IATA Connect: Bringing together 5,600 users from over 600 organizations, IATA Connect enables access to IOSA documentation, the Safety Issue Hub, and Safety Connect, and will soon expand to include ISAGO users.
Cross-Border Tourism During China’s 2025 Golden Week rises: Alipay
China’s eight-day “Golden Week” holiday – running from October 1 to 8 and coinciding with both the Mid-Autumn Festival and National Day – has sparked a surge in cross-border travel among Chinese tourists. According to data from the Alipay platform, the top five destinations for outbound Chinese tourist spending via Alipay between October 1 and 3 were Japan, South Korea, Malaysia, Thailand, and Singapore. Meanwhile, Greece, Laos, Nepal, Portugal and Turkey saw the fastest growth in Alipay spending by Chinese visitors. This Golden Week, half of all outbound Chinese tourists used Alipay to make purchases overseas. The top five use cases by category were clothing, groceries, jewellery, dining, and cosmetics. Health remains a priority for Chinese travellers. A joint report by Alipay, navigation platform Amap, and AI healthcare app AQ found that health consultations by outbound Chinese tourists via AQ during the first three days of Golden Week rose 32% compared to the previous month. The primary health issues concerning Chinese tourists include diarrhea, fever, and acclimatization problems. AQ, the AI healthcare app developed by Ant Group, offers more than 100 AI-powered services, including doctor search, health consultations, medical report interpretation, and health assessments. Additionally, with the expansion of visa-free entry policies, easy access to convenient payment services like Alipay, and improved tax refund services, both the number of international travellers to China and their spending are increasing. Between October 1-5, Alipay recorded a 500% increase in payments by international travellers using Alipay Tap!, an innovative QR code-based contactless payment and customer engagement solution introduced by Alipay in China in June 2024. Popular travel destinations such as Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou and Chengdu are upgrading instant tax refund services for international tourists, further enhancing the shopping experience for visitors. For example, Shenzhen saw a 70% increase in the number of tax refunds processed via Alipay by international travellers in the first five days of the holiday. International travellers in China can pay at local merchants by scanning QR codes or tapping to pay with Alipay, after linking an international credit or debit card. Additionally, visitors from 12 countries and regions can pay with their home e-wallets across China, enabled by Alipay+.
Macao Week held at the China Pavilion, World Expo 2025 Osaka
Macao Week at the China Pavilion of World Expo 2025 Osaka opened on 3 October at the China Pavilion in the Expo 2025 Osaka site. Themed "Experience Macao", the three-day event (October 2-4) featured creative exhibitions, business exchanges, cultural performances, and interactive experience, serving as a significant window to showcase Macao's development achievements to the world. Inside the pavilion, several themed zones are set up: The "Macao Impressions" zone uses digital imagery to present UNESCO World Heritage sites and tourism projects; the "East-West Fusion" zone dynamically displays grand scenes such as fireworks galas and food festivals; the "World Heritage Walk" zone allows visitors to virtually tour the Historic Centre of Macao and explore the textures of its heritage architecture and urban landscape through touchable interactive screens, transcending time and space. At the plaza in front of the China Pavilion, Macao's tourism mascot "Mak Mak" warmly greets guests at a photo spot, while captivating Portuguese folk dances and lion dance performances attract large crowds of tourists. The participation of Macao Week marks the Macao SAR Government's return to the World Expo stage after 15 years since the Expo 2010 Shanghai. It is also the first time Macao has appeared on an overseas World Expo platform since its return to the motherland. The rich array of activities and exhibitions highlights Macao's unique character defined by "a base for exchange and cooperation where Chinese culture is the mainstream and diverse cultures coexist", conveying Macao's commitment to promoting both cultural heritage and innovation within the context of globalization. This offers a "Macao model" for building an inclusive and diverse future society. Since its opening on April 13, the China Pavilion, with its strong and distinctive Chinese cultural elements, technologically advanced exhibitions, and a vibrant program of thematic events, has welcomed over 1.7 million visitors from around the globe.
IndiGo to fly double Daily from Delhi and Kolkata to Guangzhou, China from 26 Oct 2025
Representative Image: The bustling night view of the city skyline in the financial and business district of the Pearl River New Town Guangzhou Following the recent diplomatic initiatives, IndiGo announced the resumption of its services to Mainland China connecting Kolkata to Guangzhou (CAN) with daily, non-stop flights starting 26 October 2025. Subject to regulatory approvals, IndiGo will also introduce direct flights between Delhi and Guangzhou shortly. IndiGo will use its Airbus A320neo aircraft to operate these flights that will re-establish avenues for cross-border trade and strategic business partnerships and promote tourism between the two nations. IndiGo operated flights between India and China before the pandemic and has many of the necessary arrangements and processes already in place. The past experience and familiarity with local partners will enable IndiGo to resume these flights swiftly. As part of IndiGo’s rapid global expansion, the resumption of operations to Guangzhou represents a significant development in strengthening international connectivity from India and reinforcing its commitment to broadening its global footprint. Pieter Elbers, Chief Executive Officer, IndiGo, said, “We are delighted to announce the resumption of daily, non-stop flights between India and mainland China. We are proud to be amongst the first to resume direct connectivity to China from two points in India. This will once again allow seamless movement of people, goods, and ideas, while also strengthening bilateral ties between the two of the world’s most populous countries and fast-growing economies. With this very important step, we are looking at introducing more direct flights into China. As we take steady strides towards becoming a global aviation player, this is a significant move to strengthen our international network.” The flights between Kolkata and Guangzhou have opened for sale from 3 Oct, 2025.
Amway China to bring 10,000+ delegates to Bangkok for Amway Leadership Seminar: TCEB
At the IT&CMA trade show, the Thailand Convention and Exhibition Bureau (TCEB) officially announced that Amway China will bring over 10,000 delegates to Bangkok for Amway Leadership Seminar – Bangkok, taking place from 4 March to 13 April 2026. The Southeast Asia’s largest corporate event of Amway China will introduce a distinctive “slow living” travel concept, blending business sessions with immersive cultural and lifestyle experiences in the Thai capital. This milestone event comes as China and Thailand celebrate the 50th anniversary of diplomatic relations. Bangkok, long serving as a bridge of friendship between the two nations, will once again play host to a landmark gathering that strengthens people-to-people connections. Amway Leadership Seminar – Bangkok is the result of more than two years of close collaboration between TCEB, Amway China, and Thai partners. TCEB has supported Amway’s incentive programs for decades, beginning with its first overseas leadership seminar in Bangkok in 1997. For the 2026 edition, TCEB played a central role in developing customized event concept “Slow Living”, introducing localized experiences, facilitating government coordination and immigration procedures or MICE Lane Service for VIPs, supporting cultural performances, providing special deals from business establishments and securing nationwide hospitality, safety, and tourism measures. This proactive engagement reflects TCEB’s mandate to position Thailand as Asia’s leading MICE destination and demonstrates the bureau’s commitment to providing world-class support for mega corporate gatherings. Supawan Teerarat, Ph.D., President of the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, stated: “We are honored to collaborate with Tourism Authority of Thailand (TAT) under the banner “Team Thailand” in welcoming Amway (China) back to Thailand. Hosting over 10,000 delegates not only reflects the vibrancy of China-Thailand relations but also highlights trust in Thailand’s creative capabilities in delivering high value and innovative MICE experiences that go beyond conventional thinking of MICE program, thus, fulfilling the shifting needs of business world. This will be a landmark event in Thailand’s MICE and tourism industries and demonstrates Thailand’s in-depth strategy to stand out as a premier destination.” Thapanee Kiatphaibool, Governor of Tourism Authority of Thailand (TAT) stated: “Thailand is honored to welcome Amway China’s over 10,000 delegates to Bangkok—a dynamic gateway to Southeast Asia and a city where tradition meets transformation. Through our ‘Vibrant Bangkok City’ initiative, we invite delegates to immerse themselves in the rhythm of local life: savoring street-side delicacies prepared from generational recipes, exploring hidden temples nestled between skyscrapers, and engaging with artisans who preserve Thailand’s cultural legacy. This is experiential travel at its finest - rooted in authenticity, crafted with care. This seminar reflects Thailand’s readiness to deliver world-class MICE experiences with a uniquely Thai touch. As we celebrate 50 years of China–Thailand relations, we reaffirm our commitment to purposeful tourism—where every journey is enriched by genuine connection and every moment leaves a lasting impression, made possible through the collaboration between the Tourism Authority of Thailand (TAT) and the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB. Thailand is ready to inspire, engage, and welcome you with open hearts.” Safety and Security Measures To ensure the safety and peace of mind of all participants, TCEB is coordinating with relevant Thai government agencies to provide facilitation and support for the Amway Leadership Seminar - Bangkok. Special measures will focus on secure movements between airports, hotels, and event venues, along with visible assistance for delegates throughout their stay in Bangkok. In addition, delegates will enjoy the convenience of TCEB’s exclusive MICE Lane service at Suvarnabhumi Airport, offering fast-track immigration clearance and dedicated arrival assistance for VIPs. This service underscores Thailand’s commitment to delivering not only world-class MICE experiences, but also a secure and welcoming environment for international visitors from the very first touchpoint. Partnership Spanning Three Decades Amway China shares a long-standing bond with Thailand. Founded in 1995, the company chose Bangkok for its first overseas leadership seminar in 1997. Nearly 30 years on, the 2026 edition marks a symbolic homecoming celebrating both Amway’s enduring relationship with Thailand and the 50th anniversary of China–Thailand diplomatic ties. For Amway China, Amway Leadership Seminar – Bangkok will be its largest corporate event in Southeast Asia since 2016, reaffirming Thailand as a premier destination for its milestone gatherings. New Travel Lifestyle Highlighting “Bangkok Slow Living” Breaking away from traditional sightseeing, Amway Leadership Seminar – Bangkok will spotlight Bangkok’s riverfront lifestyle. Delegates will embark on the “Riverfront Living Circuit,” or a “Bangkok Slow Living” program designed to rediscover Bangkok through cultural explorations and culinary journeys. The itineraries will offer a variety of experiences, from riverside meditation and mindfulness sessions that highlight Thailand’s cultural depth, to guided tastings at iconic local eateries showcasing the city’s rich culinary heritage. In addition, participants will enjoy immersive luxury stays at high-end Bangkok hotels where Thai spa traditions, yoga practices, and cultural workshops are seamlessly integrated to create a holistic slow-living experience. Mega Size Corporate Event Driving Thailand’s Tourism Economy Amway Leadership Seminar - Bangkok is expected to generate significant economic impact across hospitality, catering, transport, and cultural industries. More importantly, it will showcase “The New Thailand” tourism strategy, presenting an elevated blend of heritage, wellness, and modern lifestyle to meet the needs of MICE travelers. Mrs. Supawan added: “This event will not only boost Thailand’s economy but also inspire thousands of participants to rediscover Thailand in new ways. We look forward to deepening our friendship with China and welcoming Amway delegates to an unforgettable Bangkok experience.” Amway Leadership Seminar - Bangkok is projected to generate more than THB 858 million (approx. USD 26 million) in direct revenue for Thailand’s MICE and tourism service industries and create over 860 jobs in hospitality, catering, transport, and event services. In addition, it is expected to contribute approximately THB 38 million (USD 1.2 million) in tax revenues through VAT, corporate income tax, and related duties reinforcing the strategic role of MICE in driving Thailand’s national economy.
Ajman Tourism Rolls Into China with Roadshow Stops in Shanghai, Hangzhou, and Shenzhen
The Ajman Department of Tourism Development (ADTD) has embarked on a five-day promotional tour in China, aiming to strengthen partnerships and position the emirate more prominently on the global tourism map. The roadshow, which began in Shanghai on September 22, will also visit Hangzhou on September 24 and conclude in Shenzhen on September 26. Led by Mahmood Alhashmi, Director-General of ADTD, the delegation is engaging with Chinese industry leaders to explore new avenues of cooperation and sign agreements and memoranda of understanding (MoUs) that will enhance Ajman’s visibility in one of the world’s largest outbound travel markets. Talking about the initiative, Alhashmi said: “Currently, Ajman’s tourism sector is experiencing accelerated growth, further underscoring the significance of showcasing our natural, cultural and entertainment treasures. These factors help position Ajman as a world-class tourism destination.” He added: “Through this tour, we seek to highlight our commitment to expanding partnerships with key Chinese market players while exploring new collaboration opportunities that can drive our sustainable tourism development.” The roadshow aligns with Ajman’s broader strategy of strengthening its ties with major global markets, with China viewed as a priority destination given its scale and appetite for new travel experiences. During the roadshow, ADTD is presenting Ajman’s portfolio of natural, cultural, and entertainment attractions, alongside upcoming projects that highlight the emirate’s ambition to deliver immersive experiences rooted in authentic Emirati hospitality. By spotlighting Ajman’s diverse tourism offering, ADTD aims to attract more Chinese visitors, boost hotel revenues, generate new employment opportunities, and increase foreign investment in the emirate’s growing tourism sector.
TAT showcases Thailand and its culture at the ‘Guangzhou Music Festival’ in China
The Tourism Authority of Thailand (TAT) reinforced Thailand’s cultural presence in China at the third “Very Thai Dien Feng Music Festival,” held in Guangzhou on 13–14 September 2025. The international festival, initiated by Thailand’s TCP Group, producer of Red Bull, drew an estimated 60,000 visitors and underscored the growing role of creative industries in strengthening cultural ties between Thailand and China. The festival featured two main stages and more than 19 leading artists from both countries, with performances under the theme “Very Thai. Very Viral. Red Bull Goes Big, Bringing Viral Thai Artists to the Chinese Stage.” Alongside live music, the event offered drone shows, food and lifestyle zones, and cultural showcases that celebrated diversity and modern creativity. “5 Must Do in Thailand” for the Chinese Travellers TAT Guangzhou Office curated a Thai pavilion to showcase the “5 Must Do in Thailand” campaign, inspiring Chinese and international visitors with authentic experiences. The five themes highlighted Thailand’s diversity: Must Taste regional cuisine, Must Try unique activities, Must Buy traditional crafts and souvenirs, Must Seek hidden destinations, and Must See cultural performances and landmarks. The pavilion also engaged audiences through creative workshops, including recycled bag making and Thai herbal inhalers, emphasising sustainability and wellbeing. All activities were presented under the globally recognised Amazing Thailand brand, building awareness and encouraging future travel to Thailand. The music connects Nithee Seeprae, TAT Deputy Governor for Marketing Communications, who attended the festival in Guangzhou, said “This event shows how music and culture can bring people together across borders. By presenting Thailand’s ‘5 Must Do’ experiences here, we are honouring 50 years of Thai–Chinese friendship while inspiring travellers to discover Thailand through authentic, diverse and sustainable journeys.” The festival forms part of TAT’s year-long programme commemorating five decades of diplomatic relations between Thailand and China. Other activities in 2025 include Thai Fest in Beijing, which brought Thai culture to the heart of the Chinese capital, and the Red Bull Challenge in Inner Mongolia, which promoted Thai sport and adventure travel to more than 4,000 students. These initiatives reflect shifting travel trends in China, with younger travellers seeking immersive experiences such as cultural festivals, outdoor activities, and city walks. By aligning cultural diplomacy with tourism promotion, TAT is strengthening Thailand’s global image as a destination of creativity, sustainability, and meaningful travel.
IT&CM China and CTW China 2025
Since 2007, as The Leading International MICE Event in China, IT&CM China is co-located with CTW China – China’s Leading Corporate Travel Management Conference. Together, the events deliver a unique proposition as China’s Only Doublebill Event In MICE and Corporate Travel.
ITB China 2025 – Shanghai, 27-29May
ITB China is the leading B2B-Exclusive trade show focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together top and hand-selected buyers from Greater China with industry professionals from all over the world. We provide various networking events and a unique state-of-the-art matchmaking system to enhance networking and maximize business opportunities at our travel expo. Coinciding with our travel fair, the
ITB China 2024 – Shanghai, China
Meet with high diversity of buyers coming from leading travel companies throughout China, and attendees seeking for business opportunities in China. At ITB China we gather top and hand-selected Chinese buyers from leading Chinese travel agencies, with the focus on conducting successful and profitable deals for you, the matchmaking system is a proven way to make the most of the limited time at the exhibition
MTE Hanoi 2025 – Unlocking Opportunities in Vietnam’s Hospitality & Real Estate
Join MTE Hanoi As Vietnam’s Booming Development Pipeline Opens New Opportunities - Meet The Nation’s Key Developers And Industry Leaders At The Premier Hospitality And Real Estate Conference.
13th Macao International Travel Expo (MITE)- 25April to 27April 2025
In 2025, the the 13th MITE will adhere to the principle of “Multi-dimensional Cooperation among Macao, Mainland China and International Market” to proactively engage more participation from the international tourism industry, exhibitors, buyers and trade visitors. The MITE will give support to Macao’s “1+4” adequate diversification development and to build Macao into the World Centre for Tourism and Leisure.
ITE Hong Kong 2025 – 12 June (Thu)-15 June (Sun) 2025
The 20th MICE Travel Expo co-locating with the 39th ITE Hong Kong will be held from 12 to 15 June 2025 at Hall 1 of the Hong Kong Convention & Exhibition Centre.
2024 PATA Travel Mart Final Call: Last Chance to Join as an Exhibitor!
Join the 47th edition of #PTM2024, one of Asia Pacific's longest-standing international travel trade exhibitions. This is your moment to engage with over 260 international organisations from more than 40 destinations across the Asia Pacific region.
HEDNA Bangkok – September 11-12 2023
The agenda will bring a wide array of current topics in our industry to the main stage. You’ll hear from experts in Distribution, Fintech and Payments, Marketplaces, Leading Executives and of course our Hoteliers will be bringing their perspectives to these topics and so much more.
Luxury Oceanfront Pool Villa seeks fun-loving travellers! Apply within
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Win two nights at the AVANI Atrium Bangkok
Travel Daily Asia has teamed up with AVANI Atrium Bangkok to offer travel professionals the chance to win a 2-night