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Ctrip tracks record-breaking growth in Chinese outbound tourism
Chinese tourists and their money have continued to go places in 2017, according to Ctrip and the China Tourism Academy (CTA). The leading OTA of the People's Republic of China and the state-owned institution dedicated to studying its tourism industry joined forces once again for the annual China Outbound Tourism Travel Report. The report indicated that a record-breaking 130 million Chinese citizens travelled abroad last year to spend an estimated total of $115.3 billion on holidays. This number of outbound travellers is up 7.0% from 122 million in 2016, with total spend lifted by 5% year-on-year. Statistics from the Chinese National Tourism Administration (CNTA), which until recently used to handle the CTA before it became part of the Ministry of Culture and Tourism, support this. CNTA data showed that outbound travel grew by 270% since 2008, and it forecast 200 million departures by 2020. The world's fastest growing tourism market This also confirms the United Nations World Tourism Organisation forecast of the role China, now considered the world's fastest growing tourism market, will play in developing this sector. The group has stated that the number of global travellers will exceed 1.8 billion by 2030. Ctrip need look no further than its own bespoke travel and local guide platform statistics for proof. For example, its 24/7 emergency responses and support service 'Global SOS' was in high demand last year, with 82% of the 2,191 cases it tracked coming from outbound travel. This alone revealed that priorities of outbound travellers have shifted to personal safety and well-being from sightseeing and shopping. This is also indicative of the growing free independent travel (FIT) trend, spurred by increased mobile phone use and the ease in planning and booking provided by OTAs like Ctrip itself. These trends could be because, in a surprising reveal by the study, Chinese women were more eager to travel abroad compared to men. Ctrip estimates that outbound female tourists will outnumber their male counterparts at a ratio of 59% to 41% in 2019, growing at an upward pace of 18%. However, assisted group travel remains popular with Chinese tourists coming from lower-tier cities and regions. This is shown in the equal split between group and independent tours tracked by Ctrip, which saw an increase of 220% per annum in 2017. Hubs on a bid for 'first-tier' growth Wenzhou in Zhejiang province But first things first: where are these tourists coming from? The joint report listed the top 20 mainland cities that Chinese outbound tourists departed from in 2017. Out of these 20 cities, 16 are emergent megacities which saw twin leaps in per capita expenditure and outbound travel statistics. It can be observed that many of these newly christened 'first-tier' cities were existing commercial and industrial hubs that now have their own highway, railway and airport systems in place. While Beijing and Shanghai are expected to lead in per capita expenditure, the spend of up-and-coming cities like Suzhou in Jiangsu province and Wenzhou in Zhejiang province have overtaken those of Guangzhou and Shenzhen, which can help explain the growth of new outbound tourism markets. It may be worth noting that Wenzhou is a seaport with a history of foreign trade and immigration to countries like Italy, France, Spain and the United States. Suzhou in Jiangsu province Chengdu, capital of Sichuan province and home of the 72-hour transit visa-free Chengdu Shuangliu International Airport, swept past Shenzhen to rank third after a 75% lift in outbound tourism. Other 'dark horses' in terms of departures include Changsha, which saw a 235% rise thanks to its strong railway and highway networks, and Xi’an, which surged to 323% growth thanks in part to a 14% rise in traffic at its Xi'an Xianyang International Airport, operated by Fraport of Germany. This view is supported by a 2017 joint study by global market research agency Nielsen and China-based mobile payment platform Alipay, which found that Chinese tourists are now less inclined to put price tags on experience. Out of 2,009 mainland respondents, only 34% listed affordability as their main priority. By contrast, 56% of them put a premium on the 'beauty and uniqueness' of a destination; 47% stated safety would affect their travel choice; 45% said that they would consider the ease of visa procedures; and 35% cited friendliness of locals as a deciding factor. The same whitepaper said Chinese tourists rang up an average of US$762 per head for shopping (25%), hotel lodging (19%), dining (16%), and split the remainder between visits to tourist attractions, local transport, recreation, communications and other incidentals during their most recent overseas trips. Chengdu Shuangliu International Airport Meanwhile, non-Chinese tourists (616 respondents) spent only about US$486 per person, with funds going mostly towards hotel accommodation (29%), dining (18%) and shopping (15%). The CTrip-CTA study estimated average spend at US$1,700 per Chinese tourist. Meanwhile, market intelligence consultancy McKinsey has estimated the growth of Chinese spending on luxury goods at 9% per annum starting 2008, higher than the global growth per annum average of 3%. This means that Chinese luxury spend has grown 730% from 2008 onwards thanks to wealthy Chinese citizens, which all three studies indicate as the ones most inclined to purchase and use tourism products. The largest source of global outbound tourists It's no wonder China has become the largest source of international tourists for Thailand, Japan, South Korea, Vietnam, Cambodia, Russia, Maldives, Indonesia, North Korea and South Africa. Thailand and Japan in particular remain the top two favourite destinations of mainland Chinese in 2017, with the former attracting 9.8 million (28% of total inbound visitors) and the latter 7.35 million (25.6% of total inbound visitors) tourists respectively. What's more, the People's Republic has contributed significantly to the inbound tourism industries of countries like the USA, UAE, UK, New Zealand, the Philippines, Sri Lanka and Canada. If that were not enough, they seem to be slowly taking over Antartica too, as the second largest tourist group to enter. Other 'dark horse' destinations that caught the interest of mainland Chinese tourists enough to drive up numbers include Morocco, Turkey, Tunisia, Czech, Germany, Spain, the UAE, England, Netherlands and Iceland. Due to the increased focus among Chinese travellers on personal well-being, it's telling that islander life is the next big tourism trend. Chinese have become second largest tourist group to enter Antarctica Around 30% of outbound tourists long for fresh air, dominant sunlight and natural scenery, which explains the boom in travel to Southeast Asia. Ctrip vacation orders listed Phuket, Bali, Nha Trang, Boracay, Sabah, Okinawa, Maldives, Krabi, Koh Samui, and Saipan as the 10 most popular islands of 2017. Another trend growing among Ctrip users is amusement park visits, as per the OTA's 2017 list of 10 most popular points of interest. Hong Kong Disneyland and Universal Studios Singapore took the top two spots in the list, which was determined by starter families travelling from the mainland. Interestingly, the Nielsen-Alipay study also saw the whole Disneyland franchise take top marks from Chinese outbound tourists across the globe, with Tokyo Disneyland and the original iteration in California also scoring high. Relaxed visa limits, better exchange rates and more flights lift outbound numbers CTrip co-founder and executive chairman James Liang One reason for the boom, noted the report, was the strengthening of the Chinese yuan renminbi. Caused in part by a more favorable exchange rate (the Nielsen-Alipay study indicated that 64% of its respondents mentioned this as a driving factor behind their choice to travel) and a rise in disposable income, Ctrip and CTA experts noted that this trend would persist this year. Another factor is the relaxing of visa restrictions, which has spread rapidly since Q1 2018. There are now 66 countries and regions which have allowed Chinese citizens with ordinary passports to enter without a visa or with a visa on arrival (VOA). Out of these 66 countries, 12 have signed mutual visa exemption agreements with China, 15 have signed unilateral visa exemptions, and the remaining 39 have allowed unilateral VOA. The number of direct flights from mainland China to global destinations has also risen. At least 30 cities now have flights connecting them to key world cities, many of them being – you guessed it – 'new first-tier' hubs. According to CTrip co-founder and executive chairman James Liang, both this increase in flight connections and the reduction of visa restrictions have been made possible by the expansion of the PRC's Belt and Road Initiative.
Ctrip publish report into China-Europe tourism market
Ctrip has released the "2017 China-Europe Tourism Market Data Report" alongside China Tourism Academy (CTA), a specialized institute under China National Tourism Administration (CNTA). The report was shared at the Venice Business Summit, the kick-off event of the 2018 China-Europe Tourism Year. Ever since the signing of the ADS agreement, tourism exchanges between China and Europe has seen consecutive growth. In 2017, Chinese citizens visiting Europe exceeded 6 million for the first time.46% are from Eastern China with Shanghai, Beijing, Guangzhou and Shenzhen being top departure cities. According to Ctrip's airline ticket sales data, Europe is the second most popular destination for Chinese outbound tourists after Asia. Europe also saw a year on year growth of 26.3%. While France, Italy, Spain and Germany remain top choices for Chinese travelers, countries such as Czech Republic, Finland, Iceland and Norway are also becoming increasingly popular. With strong preferences for self-coordinated and personalized tours, Chinese travellers are more willing to spend money on new and unique experiences. Females travel more than their male counterparts and 30 to 40 year olds are the main force of European tourism. With higher income and purchasing powers, this age group has the greatest demand for high-quality travel services and comfortable experiences. Ctrip's CEO of destination marketing Jenna Qian (main picture) said, "Seizing the opportunity of the China-Europe Tourism Year, we look forward to more tourism cooperation and exchanges between China and Europe. With the largest user base and a deep understanding of Chinese travelers, we are able to provide European destinations and partners with the most effective marketing and product strategies and solutions, and as a result, better serve our users." Mr Dai Bin (above right), president of China Tourism Academy (CTA) added, "Tourism is changing the world. Tourism is changing China and Europe. Looking ahead, we firmly believe that goodwill, tolerance and patience, will remain the cornerstone of sustainable tourism development between China and Europe."
More than 1300 delegates attend 22nd UNWTO General Assembly in Chengdu
13 Sep 17 More than 1300 delegates from over 130 countries attended the opening of the 22nd session of the World Tourism Organization (UNWTO) General Assembly in Chengdu, China this morning. During the next four days, the priorities of the Organization for 2018-2019, the transformation of the UNWTO Code of Ethics for Tourism into an International Convention and the impact of technology on tourism will centre the discussions. On the agenda of the Assembly is also the election of the Secretary General for the next four years. “China is an inspiration to others in terms of its supportive tourism policies and in placing tourism at the centre of its poverty alleviation and national development strategies,” said UNWTO Secretary-General Taleb Rifai at the opening of the 22nd session of the General Assembly. “Besides being the fourth most-visited country in the world, with 59 million international arrivals in 2016, China is also the largest domestic tourism market, with 4.4 billion trips made within its borders,” he added. The Secretary-General also recalled the relevance of having this General Assembly, the last of his mandate, under the framework of the International Year of Sustainable Tourism for Development 2017. “I feel very proud to have contributed to expanding the capacity of travel and tourism to the progress of the SDGs that guide our common action to 2030. This General Assembly is a unique opportunity to continue advancing together,” he said. Wang Yang, Vice-Premier of the People’s Republic of China, recalled that, since the inclusion of China in UNWTO in 1983, the tourism sector has grown to represent 10% of the country’s economy. Vice-Premier confirmed that “smart tourism” will guide the development of the sector and highlighted the need to enforce policies to enhance sustainable tourism. The Vice-Premier also mentioned that the inherently sustainable approach to tourism in China resulted from the traditional harmony between man and nature widely present in Chinese culture. In addition, he underlined the relevance of increasing cooperation among countries in the field of tourism, especially in crisis situations such as natural disasters. He further noted that 6 million jobs related to tourism have been created in 2016 in China, particularly for women, people with disabilities and rural communities. “I feel very proud to have contributed to expanding the capacity of travel and tourism to contribute to the SDGs that guide our common action to 2030,” said UNWTO Secretary-General Taleb Rifai “UNWTO is irreplaceable for its role of supporting the multiple dimensions of the tourism sector as well as its wide potential,” he added. The UNWTO General Assembly will discuss the Chengdu Declaration on ‘Tourism and the Sustainable Development Goals’. The document, in which the potential of the tourism sector is underlined in economic, social and political terms, includes 19 articles that, among others, recommend to governments “to develop an integrated and holistic approach to tourism policy in order to leverage the sector’s positive impact and multiplying effect on people, planet and prosperity (Article 1).” In addition, it proposes “to undertake national assessments on tourism’s contribution and commitment to the SDGs and ensure the inclusion of tourism in interministerial SDG commissions and/or working groups as well as to enhance the contribution of tourism in SDGs national strategies through the set-up of institutional frameworks and mechanisms that allow participation of all stakeholders.” The High-Level Segment discussed ‘Tourism and the Sustainable Development Goals’ “To advance, the tourism sector should decouple growth from environmental harm; fight climate change throughout the entire tourism value chain; measure the impacts of travellers every day accurately and regularly, and promote accessibility for all,” stated Rifai. “Furthermore we need to ensure the benefits of the sector reach communities, and prevent negative impacts on their social fabrics by tackling issues such as overcrowding, protect the weak from being exploited in our sector, prevent leakages and address global and tourism-sector security challenges without compromising people’s rights, particularly to freedom of travel and movement,” he added. High level debate on Tourism and the Sustainable Development Goals The opening of the 22nd session of the UNWTO General Assembly was followed by a high level session on tourism and the Sustainable Development Goals and Building Partnerships for Development: The Example of the Belt and Road Initiative, conducted by Richard Quest of CNN International. Among the participants were: Taleb Rifai, Secretary-General of UNWTO; Li Jinzao, Chairman of the China National Tourism Administration (CNTA); His Majesty King Simeon II, Special Ambassador of the International Year of Sustainable Tourism for Development; Sandra Howard, Vice-Minister of Tourism of Colombia; Abulfas Garayev, Minister of Tourism of Azerbaijan; Pascal Lamy, the World Committee on Tourism Ethics; Mohammed Yehia Rashed, Minister of Tourism of Egypt; Lamia Boutaleb, Secretary of State for Tourism of Morocco; Ephraim Kamuntu, Minister of Tourism, Wildlife and Antiquities of Uganda; Benito Bengzon Jr., Undersecretary for Tourism Development Planning of the Philippines; George Chogovadze, Head of the National Tourism Administration of Georgia; Gloria Guevara Manzo, President and CEO of WTTC; and Ambassador Eric Jakob, Head of the Promotion Activities Directorate, State Secretariat from Switzerland. “Growth and sustainability should go hand-in-hand. Recent protests in cities are the evidence that growth should be sustainable. But growth is not the enemy, as it is the story of humankind. We need to take local communities into account,” said Rifai. The debate on the SDGs was followed by a session dedicated to the Belt and Road Initiative where the discussion focused on the characteristics of this initiative. Among the speakers were: UNWTO Secretary General Taleb Rifai, CNTA Chairman Li Jinzao, Oleg Safonov, Head, Federal Agency for Tourism of the Russian Federation, Roland Ratsiraka, Minister of Tourism of Madagascar, Thong Khon, Minister of Tourism of Cambodia, Nikolina Angelkova, Minister of Tourism of Bulgaria, John A. E. Amaratunga, Minister of Tourism Development, Christian Religions Affairs and Lands of Sri Lanka Askar Batalov, Deputy Minister of Culture and Sport of Kazakhstan and István Ujhelyi, Vice-Chair of the Committee on Transport and Tourism/Chair Tourism Task Force at the European Parliament. Additional information: More about the 22nd session of the General Assembly Opening Speech of Taleb Rifai, UNWTO’s Secretary General Photos of the official opening of the General Assembly Photos of the General Assembly in UNWTO's Flickr official account Media Resources Contacts: UNWTO Media Officer Rut Gomez Sobrino Tel: (+34) 91 567 81 60 / rgomez@unwto.org UNWTO Communications & Publications Programme Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 / comm@UNWTO.org
China to develop more theme parks
More theme parks will be constructed in China in the coming years, the country's National Tourism Administration (CNTA) said on Sunday. A CNTA spokesperson told Xinhua that, as part of the country's 13th five-year plan, which runs from 2016 to 2020, China will encourage the development of theme parks that incorporate theatres, performance venues and other recreational facilities. More international branded theme parks will be introduced into China, while domestic theme parks will be encouraged to expand overseas, the CNTA added. An indoor fantasy-themed attraction opened to the public last weekend in northern China's Shanxi province, featuring laser technology and 3D effects. And one of the biggest Chinese theme park projects in the pipeline, Universal Studios Beijing, is expected to open in 2020.
春节点燃中国旅游市场 出游次数创3.5亿新高
在为期7天的春节假期中,中国旅客出游次数达到3.5亿趟。 根据中国国家旅游局(CNTA)发布的数据,在这个春节黄金周,中国旅客总共进行了约3.44亿趟国内旅游和几乎620万趟国际假期旅行,与2016年同期相比,同比增长14%和7%。 这一数据表示,7天假日里的每一天都有着超过5千万趟的境内游和境外游。顶峰时期在2017年1月27日,春节的首日,总共有5050万趟旅行。许多人都从城市里返回位于乡村的家,这也被称为全球每年一次最大的人类移民。 不过,春节越来越多的不再仅仅是一个家庭聚会的机会,也是一个旅游的机遇。据CNTA表示,中国在这一周的旅游营收达到CNY4.233千亿,同比增长16%。中国居民越来越富的事实和越来越高的消费能力将伴随带来越来越多的旅行需求。 春节是中国内地每年两大旅行高峰期之一,同时还有每年10月的国庆节。 中国的国内旅游业在2016年总共获得了3.9万亿人民币收入,并预计在2020年达到7万亿人民币。
Chinese take 350m trips in New Year tourism boom
Chinese nationals took more than 350 million trips during the seven-day Spring Festival holiday period, which marked Lunar New Year. According to official data from the China National Tourism Administration (CNTA), the country saw 344m domestic trips and almost 6.2m international holidays during the week, marking growth of 14% and 7% respectively compared the corresponding period in 2016. These totals mean that more than 50m domestic and overseas trips were taken every day during the seven-day holiday. In terms of domestic trips, the peak came on 27 January 2017 - the first day of the Spring Festival - when 50.5m people travelled across the country. Many were returning home from cities to the countryside, in what has been described as the world's largest annual human migration. But increasingly, the Spring Festival is not only an opportunity for family reunions, but also for tourism. The CNTA said that the country raked in tourism revenues of CNY423.3 billion (US$61.7bn) during week-long holiday, up 16% year-on-year, as rising affluence and spending power accompanied an increasing desire to travel. The Spring Festival is one of two major travel periods in mainland China, along with the annual Golden Week which takes place in October. China's domestic tourism industry earned approximately CNY3.9 trillion in 2016, and the country expects this to increase to CNY7trn by 2020. The Chinese government is placing greater importance on its tourism industry, with investment in the sector expected to grow to CNY2trn by 2020. By this time, tourism will contribute more than 12% of Chinese GDP, according to the government's five-year tourism plan.
Chinese tourism soars over New Year holiday
Tourists visit the Great Wall of China More than a quarter of a billion domestic trips were taken in China during the first four days of the Lunar New Year holiday, official data has revealed. According to statistics from the China National Tourism Administration (CNTA), reported by Xinhua, the country registered a total of 258.1 million domestic trips from Friday 27 to Monday 30 January 2017, a 14.2% increase compared with the corresponding period last year. Tourism revenues increased 16.0% during the same period, to reach CNY316 billion (US$46bn). The CNTA previously forecast a total of 343m domestic visitor trips during the week-long Lunar New Year holiday, which would mark a year-on-year increase of 13.6%. It also estimated that more than six million Chinese citizens will travel overseas during the holiday.
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