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Philippine Airlines to explore codeshare agreement with Alaska Airlines
Philippine flag carrier Philippine Airlines (PAL) announced it will be exploring a codeshare agreement with Seattle-based Alaska Airlines as of Friday, 2nd May. The potential codeshare arrangements are expected to cover key cities in both airlines’ networks, further enhancing connectivity and offering travelers more convenient options in flying between the Philippines and the United States. Per an official statement: "Philippine Airlines and Alaska Airlines offer easy connections through PAL’s US West Coast gateways, namely Seattle, Los Angeles, and San Francisco, as well as via Honolulu. PAL passengers will gain greater access to a wide range of US destinations that are part of Alaska Airlines’ extensive domestic network.” Redeeming miles on two networks Exploring the codeshare deal comes as both carriers inked a partnership that will soon allow their passengers to fully avail of their respective loyalty programmes The PAL-Alaska Airlines collaboration will soon allow members of both airlines' loyalty programmes to earn and redeem miles across each other's networks, providing greater flexibility and rewards for travelers when the tie-up takes effect in the coming months. PAL vice-president for marketing Alvin Miranda said of this: “We are proud to partner with Alaska Airlines to deliver even greater value to our Mabuhay Miles members. This strategic collaboration significantly expands our network and flight options, enabling our Mabuhay Miles members to enjoy enhanced connectivity and flexibility in how and where they use their miles.” For his part, Alaska Airlines’ chief commercial officer Andrew Harrison remarked that PAL is a terrific addition to its roster of global airlines offering world-class service and amenities. Harrison said: “The large Filipino communities living in Hawaii, California and Washington state can travel on Philippine Airlines’ long-haul, widebody aircraft and soon earn valuable Mileage Plan miles on their transpacific journeys.” The frequent flyer collaboration will also enhance the existing partnership between PAL and Hawaiian Airlines, another member of the Alaska Airlines Group. In addition to PAL continuing to offer Hawaiian codeshare flights to Maui, Hilo, Kona, and Lihue via Honolulu, Hawaiian Airlines flyers will soon be able to earn and redeem miles on Philippine Airlines when they use their Mileage Plan number.
Alaska Airlines signs PriceEye deal with 3Victors
3Victors announced that Alaska Airlines has partnered with the company for its PriceEye solution to supply competitive fare content to the carrier. PriceEye is a competitive data solution, powered by AI, that airlines utilize to understand competitive pricing positions in order to enhance revenue generation. 3Victors, which was acquired by ATPCO in December 2023, is using AI to support the industry in managing their increasing volume of available data and enabling real time insights. The capabilities of PriceEye will allow the carrier to see the full picture of its own data landscape. As a key user of ATPCO’s other top products such as its pricing management tool Architect and its merchandising solution Routehappy, Alaska saw the synergies of employing 3Victors data products. “After a successful proof of concept, we found that 3Victors’ PriceEye is a perfect fit for our competitive fare content needs”, said Dante West, Director of Revenue Management, Alaska Airlines. “The quality, completeness, and timely delivery of the data has been impressive to see, and we are excited to work more closely with the 3Victors team.” Airline pricing and revenue management practices are evolving rapidly. PriceEye and its underlying technology provides airlines with best-in-class competitive pricing data. PriceEye provides data transparency, appends missing data elements such as fare basis codes and tax data along with brand and surcharge data, and provides a dependable service airlines can rely on to understand their competitive position across multiple channels, so they make informed pricing decisions to generate more revenue. “As the industry moves toward a world where dynamic offers are the reality, they will need to exponentially expand the amount of data they are using for dynamic offerings. PriceEye and 3Victors will play an integral role in this future, and that is why innovative carriers like Alaska are seeing the value in leveraging these AI solutions now. We are excited to help them dive in and advance their revenue management strategies,” added ATPCO’s Chief Commercial Officer, Chris Phillips. The news comes as 3Victors was recently awarded TravelTech’s AI Company Of the Year.
Alaska Airlines and Hawaiian Airlines to merge in US$1.9 Billion deal
Photo: Hawaiian Airlines Alaska Air Group and Hawaiian have announced that they have reached a final agreement. As a result, Alaska Airlines will acquire Hawaiian Airlines for $18.00 per share in cash. The total transaction value is around $1.9 billion, which includes $0.9 billion of net debt from Hawaiian Airlines. With the merger, customers will have access to more destinations and a more comprehensive range of essential air service options across the Pacific, the continental US, and the world. Environmental responsibility, long-term employment prospects for employees, sustained investment in local communities, and a better foundation for development and competitiveness in the United States are all anticipated outcomes of the transaction. If given the go-ahead by regulators, the combination of the two companies is expected to increase the competitiveness of both brands in the highly competitive US airline market, particularly in areas that depend significantly on air travel, such as the 49th and 50th states in the US, Alaska, and Hawai’i. In making the announcement, Alaska Air Group and Hawaiian Holdings empathised that both brands’ unique cultures would be preserved and built upon. As members of the same airline alliance, oneworld, the two airlines could streamline their operations and provide customers with more worldwide connections if they merged. Currently, 54.7 million passengers are served annually by the two airlines combined. “This combination is an exciting next step in our collective journey to provide a better travel experience for our guests and expand options for West Coast and Hawai’i travellers,” Minicucci said. “We have a longstanding and deep respect for Hawaiian Airlines, their role as a top employer in Hawai’i, and how their brand and people carry the warm culture of aloha around the globe. “Our two airlines are powered by incredible employees, with 90+ year legacies and values grounded in caring for the special places and people we serve. “I am grateful to the more than 23,000 Alaska Airlines employees who are proud to have served Hawai’i for over 16 years, and we are fully committed to investing in the communities of Hawai’i and maintaining robust neighbour Island service that Hawaiian Airlines travellers have come to expect. “We look forward to deepening this stewardship as our airlines come together while providing unmatched value to customers, employees, communities and owners.” “Since 1929, Hawaiian Airlines has been an integral part of life in Hawai ‘i, and together with Alaska Airlines, we will be able to deliver more for our guests, employees and the communities we serve,” said Peter Ingram, Hawaiian Airlines President, and CEO. “In Alaska Airlines, we are joining an airline that has long served Hawai‘i and has a complementary network and a shared culture of service. With the additional scale and resources that this transaction with Alaska Airlines brings, we will be able to accelerate investments in our guest experience and technology while maintaining the Hawaiian Airlines brand. “We are also pleased to deliver significant, immediate, and compelling value to our shareholders through this all-cash transaction. Together, Hawaiian Airlines and Alaska Airlines can bring our authentic brands of hospitality to more of the world while continuing to serve our valued local communities.” The combination of complementing domestic, international, and freight networks is positioned to increase competition and improve choice for West Coast and Hawaiian Islands customers through: Preserving outstanding brands: The combined airline will maintain both the industry-leading Alaska Airlines and Hawaiian Airlines brands while integrating into a single operating platform, enabling customers to enjoy the exceptional service and hospitality of each while upholding the operational reliability, trust, and guest satisfaction for which both companies have been consistently recognised. An improved product offering for a wide range of consumers: The merger preserves and expands high-quality, best-in-class product offerings with price points to make air travel more accessible to a wide range of consumers across a range of cabin classes, including more choice between Alaska Airlines’ high-value, low-fare options and Hawaiian Airlines’ international and long-haul product on par with network carriers. Complementary networks expand travel options: Passengers travelling throughout the Continental United States, the West Coast of the United States, and across the Pacific will benefit from more choice and increased connectivity across both airlines’ networks, with service to 138 destinations, including nonstop service to 29 top international destinations in the Americas, Asia, Australia, and the South Pacific, and combined access to over 1,200 destinations through the oneworld Alliance. Expanded service for Hawai’i residents: The combination will increase service and convenience by tripling the number of destinations in North America that can be reached nonstop or with one stop from the Islands while maintaining robust Neighbour Island service and increasing air cargo capacity. Strategic Honolulu hub: With one-stop service through Hawai’i, Honolulu will become a key Alaska Airlines hub, offering greater international connectivity for West Coast passengers across the Asia-Pacific region. Expanded loyalty programme benefits: The transaction will provide Hawaiian Airlines’ loyalty members with enhanced benefits through the combined airline’s industry-leading loyalty programme, such as the ability to earn and redeem miles on 29 global partners and receive elite benefits on the full complement of oneworld Alliance airlines, expanded global lounge access, and benefits of the combined program’s co-brand credit card. Both airline boards have approved the transaction agreement. The transaction is subject to regulatory approvals, shareholder approval from Hawaiian Holdings, Inc. (expected in the first quarter of 2024), and other usual closing conditions. It is expected to be completed within 12-18 months. Alaska Airlines CEO Ben Minicucci will run the merged organisation from its Seattle headquarters. To focus on integration planning, a dedicated leadership team will be formed.
Air India enters interline partnership with Alaska Airlines
Air India, India’s leading global airline, has entered an interline partnership with Alaska Airlines. The partnership, while strengthening Air India’s international network, will allow Air India guests to avail seamless connections from New York JFK, Newark-New Jersey, Washington DC, Chicago, San Francisco, and Vancouver gateways to and from 32 destinations in the USA, Mexico, and Canada on Alaska Airline’s network. The scope of agreement includes bilateral interlining which allows both the airlines to sell tickets on each other’s network. In addition, the two airlines have also entered a Special Prorate Agreement, which allows Air India to file ‘through fares’ on routes covering Alaska Airlines’ network. Passengers will also be able to enjoy Air India’s free baggage allowance on Alaska Airlines routes. Nipun Aggarwal, Chief Commercial & Transformation Officer, Air India, said, “The tie-up with Alaska Air will expand our international footprint in the US and Canada and even extend our reach to Mexico boosting our network expansion plans. It will help us offer more choice to our guests and mark a significant step forward in our mission to enhance connectivity.” Passengers will be able to connect to the following points on Alaska Airlines network from Air India’s current gateways in North America: New York JFK: Portland, San Diego, Seattle. Newark-New Jersey: Los Angeles, Portland, San Diego, Seattle. Chicago: Portland, Seattle, Anchorage, Boise. Washington DC: Los Angeles, San Diego, Seattle. San Francisco: 26 points in the USA and 6 in Mexico USA: Salt Lake City, Orange County, Tampa, Anchorage, Austin, Boise, Boston, Bozeman Yellowstone, Dallas Love Field, Reagan National, Fort Lauderdale, Spokane, Honolulu, Jackson Hole, Las Vegas, Los Angeles, Orlando, Missoula Montana, Kahului, Seattle Paine Field, Portland, Phoenix, Palm Springs, Redmond, San Diego, Seattle. Mexico: Los Cabos, Ixtapa-Zihuatanejo, Cancun, Loreto International, Mazatlan, Puerto Vallarta. Vancouver: Seattle Air India currently operates 47 non-stop flights every week from Delhi, Bengaluru, and Mumbai to five American cities: New York, Newark, Washington DC, Chicago, and San Francisco, and 14 non-stop flights every week from Delhi to Toronto and Vancouver in Canada.
Alaska Airlines and ZeroAvia developing world’s largest zero-emission aircraft
Credit: Joe Nicholson-Alaska Airlines Alaska Airlines has presented a Dash 8 Q400 regional turboprop to ZeroAvia that will be retrofitted with a hydrogen-electric propulsion system in an effort to expand the reach and applicability of zero emissions flight technology. At an event, held at ZeroAvia’s Paine Field research and development site, the companies were joined by high school students from Raisbeck Aviation High School, Washington State Governor Jay Inslee, Congresswoman Suzan DelBene and Snohomish County Executive Dave Somers to participate in the formal handover of the 76-seat Q400 aircraft that will be developed by ZeroAvia, the U.S.-headquartered leader in designing and building zero-emission, hydrogen-electric aircraft propulsion systems for aircraft. Credit: Joe Nicholson-Alaska Airlines When Alaska Airlines’ regional carrier Horizon Air retired its Q400 fleet, it reserved one of the aircraft for research and development purposes to further advance zero emissions technology for the aviation industry. The aircraft was repainted with a special livery to highlight the innovative mission of this partnership. ZeroAvia also debuted its breakthrough multi-megawatt modular electric motor system in a 1.8MW prototype configuration at the event - demonstrated with a propeller spin aboard the ZeroAvia’s 15-ton HyperTruck ground-test rig. Combined with higher temperature PEM fuel cells and advanced power electronics - both technologies that ZeroAvia is developing in-house - the leading-edge electric motor technology is one of three key building blocks for enabling commercially-relevant hydrogen fuel cell engines for larger aircraft. Credit: Joe Nicholson-Alaska Airlines "This is a great step forward in aviation innovation, to help create a new future of flight – right here at home,” said Alaska Airlines CEO Ben Minicucci. “Alaska Airlines has defined a five-part journey to achieve net zero carbon emissions long-term, but we can’t get there alone. New technologies are required to make that future possible, and we’re thrilled to partner with industry leader ZeroAvia to make new zero emissions options a reality.” Aligning ZeroAvia’s powertrain with the Dash 8-400 airframe will represent a commercially viable zero-emission aircraft with fuel cell engine technology around five times more powerful than what has been demonstrated anywhere to date. “Demonstrating this size of aircraft in flight, powered entirely by novel propulsion, would have been unthinkable a few years ago,” said Val Miftakhov, founder and CEO of ZeroAvia. “Launching this program puts us on track for a test flight next year, and accelerates our progress toward the future of zero-emission flight for Alaska Airlines and for the world at large.” Credit: Joe Nicholson-Alaska Airlines ZeroAvia’s recent advancements clear the way for a potential flight of the Q400, also recognized as the Dash 8-400, but also demonstrate rapid progress toward certification of the ZA2000 propulsion system. ZeroAvia has already demonstrated a track-record of world-first flight testing. In January, ZeroAvia flew a retrofitted 19-seat aircraft with its prototype 600kW hydrogen-electric engine (ZA600). This followed the demonstration flight of a 250kW system in 2020, which at the time of flight was the world’s largest aircraft flown using a novel zero-emission power source. ZeroAvia’s hydrogen-electric engine uses fuel cells to generate electricity from hydrogen fuel, before using that electricity to power electric motors which turn the aircraft propellers. The certifiable ZA2000 system will include ZeroAvia’s High Temperature PEM fuel cells and liquid hydrogen fuel storage, integral to delivering the necessary energy density for commercial operations of large regional turboprops. The company has already established an engineering partnership with De Havilland of Canada, the original manufacturer of the Dash 8 family of aircraft to enable exchange of data and expertise with the airframe. In 2021, Alaska Airlines launched a partnership and invested in ZeroAvia to support the development of zero emissions propulsion technology for regional aircraft. As the fifth largest U.S. airline with a large regional network, Alaska has a unique opportunity to support the development of zero-emissions propulsion technology for regional aircraft. By establishing the viability of regional-sized aircraft, both companies will help advance zero-emissions technology across the industry. Washington State Governor Jay Inslee said: “Our state has a rich history of leadership in aerospace and we’re proud to be at the center of a technological revolution in zero-emission flight. Through innovation and partnerships like the one demonstrated today, we can help write the next chapter of aviation history right here in Washington State.” Congresswoman Suzan DelBene (WA-01) said: “As we work to meet our emissions reduction goals, we must prioritize decarbonizing the commercial transportation sector. Washington state is leading the nation in developing and deploying clean energy technologies and the Alaska Airlines-ZeroAvia partnership is a prime example. This collaboration could revolutionize the aviation industry to make our planes greener and our skies cleaner.” Snohomish County Executive Dave Somers said: “As a leader in supporting innovative industries, and as the center of aerospace manufacturing in Washington state, Snohomish County is proud to support this partnership and the development of the next generation of aviation technology, driving both job growth and environmental sustainability.”
Virgin wins USD160 mn in trademark dispute with Alaska Airlines
Virgin Group won its trademark case against Alaska Airlines Inc for approximately USD160 million, with a judge in London ruling that it is entitled to royalties even though the U.S. airline no longer uses the Virgin brand. Virgin units Virgin Aviation TM Ltd and Virgin Enterprises Ltd argued Alaska is liable to pay a roughly USD8 million “minimum royalty” payment every year until 2039. As informed by a news report in Reuters. It said a 2014 trademark licence agreement between Virgin and Virgin America Inc, which was acquired by Alaska's parent company in 2016, required the annual payment even if Alaska stopped using its branding.Judge Christopher Hancock said in a written ruling on Thursday that the minimum royalty was “a flat fee payable for the right to use the Virgin brand, whether or not that right is taken up”. A spokesperson for Virgin said Alaska’s acquisition of Virgin America included “a branding agreement lasting until 2039 with clear obligations”, adding: “We are pleased the court agreed with our arguments.” A spokesperson for Alaska said the case is “without merit and we intend to appeal the decision”. Virgin granted a trademark licence to Virgin America to use its brand in connection with the operation of a U.S. domestic airline before Alaska Air Group Inc. completed its USD2.6 billion acquisition of Virgin America. Alaska merged its operations with Virgin America in 2018 and stopped using the Virgin brand the following year. Virgin told London’s High Court in October that Alaska, as the legal successor to Virgin America Inc, is obliged to make the annual payment.
Virgin wins trademark dispute with Alaska Airlines
Virgin Group won its trademark case against Alaska Airlines Inc for approximately USD160 million, with a judge in London ruling that it is entitled to royalties even though the U.S. airline no longer uses the Virgin brand. Virgin units Virgin Aviation TM Ltd and Virgin Enterprises Ltd argued Alaska is liable to pay a roughly USD8 million “minimum royalty” payment every year until 2039. As informed by a news report in Reuters. It said a 2014 trademark licence agreement between Virgin and Virgin America Inc, which was acquired by Alaska's parent company in 2016, required the annual payment even if Alaska stopped using its branding. Judge Christopher Hancock said in a written ruling on Thursday that the minimum royalty was “a flat fee payable for the right to use the Virgin brand, whether or not that right is taken up”. A spokesperson for Virgin said Alaska’s acquisition of Virgin America included “a branding agreement lasting until 2039 with clear obligations”, adding: “We are pleased the court agreed with our arguments.” A spokesperson for Alaska said the case is “without merit and we intend to appeal the decision”. Virgin granted a trademark licence to Virgin America to use its brand in connection with the operation of a U.S. domestic airline before Alaska Air Group Inc. completed its USD2.6 billion acquisition of Virgin America. Alaska merged its operations with Virgin America in 2018 and stopped using the Virgin brand the following year. Virgin told London’s High Court in October that Alaska, as the legal successor to Virgin America Inc, is obliged to make the annual payment. Source: Reuters
Alaska Airlines launches new Star Wars-themed aircraft
Alaska Airlines launches new Star Wars-themed aircraft - Alaska Airlines joined forces with Disneyland Resort today, May the Fourth, to unveil a new, one-of-its-kind Star Wars-themed aircraft that even Chewbacca would be proud of. The plane, painted space black with the iconic Millennium Falcon emblazoned on the tail chased by TIE fighters, celebrates Star Wars: Galaxy’s Edge, the newest land of adventure inside Disneyland Park in Anaheim, Calif. The plane is now flying on routes across Alaska’s network for the universe to enjoy. In celebration of the themed aircraft, Alaska guests wearing Star Wars-branded clothing enjoy early […] Click here to read: eTurboNews | Travel Industry News
Holiday spirit in the air! Alaska Airlines unveils Starbucks’ iconic red cups filled with holiday drinks
Alaska Airlines unveiled its newest special-edition aircraft featuring one of its favorite hometown friends, Starbucks. The plane, tail number N238AK, showcases Starbucks famous red cups filled with their signature holiday drinks. The Boeing 737-900ER made its inaugural flight from Seattle (SEA) to Chicago (ORD) and will fly throughout the network this holiday season. Starbucks and Alaska will provide 50 flights with reusable holiday cups and treats as well. Alaska will also offset the carbon impacts of these flights through The Good Traveler programme, as part of its commitment to be carbon net-zero by 2040. In celebration of National Ugly Holiday Sweater Day, Alaska’s famous holiday sweaters are back to make your holiday season cozy. Guests who wear their festive holiday sweaters to the airport on 17 December can board early across Alaska’s expansive network.
Alaska Airlines announces San Luis Obispo flight
Alaska Airlines announced it will launch daily nonstop service between San Luis Obispo County Regional Airport and San Diego International Airport on 7 January, and San Luis Obispo Regional Airport and Portland International Airport on 18 June respectively. The new destination offers travel enthusiasts from Southern California and the Pacific Northwest easier connectivity to California’s fastest growing wine and recreation region. “We have added non-stop service to San Diego and Portland from San Luis Obispo, furthering our commitment to California’s Central Coast,” said Brett Catlin, managing director of capacity planning and alliances at Alaska Airlines. “Whether visiting nearby Paso Robles to experience the renowned food and wine scene, cycling through hills and vistas, or enjoying our on-board West Coast-inspired food and beverage menu, Alaska guests can look forward to experiencing our award-winning service,” he added. “These new flights are the successful outcome of years of planning and coordination,” said Kevin Bumen, airport director at San Luis Obispo. With Alaska’s much-loved Wine Flies Free programme, wine aficionados can check a case of wine with no baggage fee, after visiting 31 West Coast cities, including San Luis Obispo. For sports enthusiasts looking to break a sweat while on vacation, Alaska’s sports equipment checked bag programme is one to take advantage of.
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