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AirAsia announces collaboration with beverage maker Hausboom
AirAsia teamed up with Malaysian sparkling juice brand Hausboom for a unique collaboration to create beverages inspired by various flight destinations. The collaboration brings together two homegrown names to celebrate local pride and a shared passion for connecting people. In production till December of this year, the collaboration introduces nine limited-edition Hausboom bottles, each featuring a flavour inspired by a different AirAsia destination. From Strawberry for Seoul to Roti Bakar for Kuala Lumpur, the series is a playful nod to the diversity of AirAsia’s network and the wanderlust of Malaysian consumers. Other destinations include Almaty, Phu Quoc, Sihanoukville, Xi’an, Nairobi, Melbourne, and Amritsar. The destination-themed bottles will be available at over 6,800 retail locations including 7-Eleven, KK Mart nationwide; CKS Retail, Bataras Hypermarket & Superstore and Servay Supermarket in Sabah; as well as SEN SEN Department Store and Everwin in Kuching. Each bottle features a unique QR code for entry into the ‘Sip & Win’ contest, with monthly prizes including unlimited free flights and exclusive rewards from AirAsia’s travel and lifestyle ecosystem spanning SNAP, Hotels, RIDE, Ikhlas, and more. Proudly homegrown AirAsia head of commercial Liyana Mahizzan explained that the company is a Malaysian airline that is proudly committed to building strong, homegrown partnerships that resonate with the communities it serves. Mahizzan said: “Our collaboration with Hausboom aligns perfectly with our mission to champion local innovation and to engage with the growing lifestyle consumer segment, particularly among the 21–35 age group, which makes up more than 42 percent of our customer base. Through this campaign, we are not only connecting with new audiences through bold, familiar flavours, but also giving back to our loyal guests with a chance to win unlimited flights for a year, along with exclusive prizes from SNAP, Hotels, RIDE, Ikhlas, and more.” She went on to say that the initiative is part of the airline’s broader strategy to deepen its emotional connection with consumers, unlock value across new market segments, and reinforce AirAsia’s role as more than just an airline, but a lifestyle brand that empowers Malaysian entrepreneurs and communities. Mahizzan concluded with: “We remain committed to inspiring our guests to venture beyond conventional boundaries and explore new destinations. As the airline with the most extensive network in ASEAN, our goal is to enhance their travel experiences through unique and enriching journeys, while cultivating a deeper spirit of adventure throughout the region.” For his part, Hausboom CEO Azri Zahier Azmi remarked: “As the fastest-growing beverage brand in Southeast Asia, Hausboom has always been about pushing boundaries and staying ahead of trends. In today’s fast-changing market, agility is key, and this collaboration with AirAsia is a perfect example of how we are adapting in bold, creative ways. We have laid a strong foundation by anchoring our brand around three core lifestyle pillars: Hausboom Music, Hausboom Style, and Hausboom Extreme, each connecting with diverse communities while staying true to our core audience. We are thrilled to be part of a campaign that not only showcases our best-selling drinks but also inspires our customers to dream bigger, travel further, and celebrate our local roots with pride.”
AirAsia scores 10/10 in 42kft.com’s global sustainability rankings
AirAsia scored a straight 10 out of 10 score in the aviation industry’s first comprehensive, data-driven sustainability audit conducted by 42kft.com. Recognised among only 25 top-performing carriers out of 142 airlines evaluated worldwide, AirAsia’s achievement underscores its leadership in sustainable aviation. Conducted by a platform founded by aviation industry specialists, the rigorous assessment evaluates airlines on the basis of nine criteria. These include fleet modernisation, adoption of cutting-edge technologies, implementation of fuel efficiency innovations, investment in next generation fuel sources, carbon offsetting initiatives, and transparent sustainability reporting. Beyond mere pledges 42kft.com chief executive Geoffrey Thomas lauded AirAsia’s performance in the audit. Thomas said: “AirAsia’s standout performance reflects its sweeping commitment to sustainability across fleet renewal, alternative fuels, waste reduction and more. The AirAsia Group scores exceptionally well across every environmental metric. It is without doubt one of the global leaders in eco-conscious aviation.” With regard to the significance of the audit, Thomas explained that the assessment goes beyond vague climate pledges to measure real-world action. He said: “Pledges such as ‘Net Zero by 2050’ are considered baseline expectations, not distinguishing factors. With these rankings, we are honouring real, measurable commitments to reducing carbon emissions.” AirAsia’s chief sustainability officer Yap Mun Ching expressed the airline’s gratitude for the recognition by saying: “This accolade validates the breadth of our sustainability efforts, acknowledging not just our achievements but also the unique challenges we navigate in our region. From adapting to diverse regulatory frameworks to balancing global standards with local realities, our approach has been both strategic and inclusive.” Yap further highlighted AirAsia’s leadership role in shaping sustainable aviation policy, including chairing Malaysia’s National Task Force on Carbon Offset and Reduction Scheme for International Aviation (CORSIA) and serving as a technical expert on the International Civil Aviation Organization’s working group on CORSIA. She said: “We actively engage stakeholders across the transport and environmental sectors to align industry practices with climate goals. On the global stage, we advocate for regional perspectives in multilateral forums to ensure equitable and effective sustainability policies.” Findings from the 2024 sustainability report The 42kft.com announcement coincides with the release of the Capital A’s Sustainability Report 2024, detailing AirAsia’s strides in reducing its environmental footprint. Key highlights include: Record-low carbon intensities: Emissions per seat (gCO2/ASK) fell to 63.7 and emissions per passenger (gCO2/RPK) to 72.3, achieved through more than 20 operational efficiency measures that avoided 129,189 tonnes of CO2 and saved US$34 million in fuel costs. Ground operations innovation: AirAsia deployed its first four combo units (integrated ground power and air conditioning system) at KLIA2, reducing the need for aircraft engines to power parked planes. Upon full rollout, these units are projected to cut 1% of AirAsia’s CO2 emissions. Strategic partnerships: Collaborating with Airbus, AirAsia is advancing sustainable aviation research in Asean, specifically into alternative sustainable aviation fuel (SAF) feedstock development and innovative air traffic management solutions. AirAsia also joined Heart Aerospace’s Industry Advisory Board to support commercialisation of hybrid-electric aircraft.
AirAsia’s branding expansion leads to golf industry team-up
Asian low-cost carrier AirAsia Group recently expanded its partnership with the golf industry in the name of branding expansion. Indeed, the airline just signed a new partnership with Ripper GC, one of the 13 teams in the LIV Golf League. Airline officials said the two companies have a common goal to grow the sport together, engage with new golf enthusiasts and potential passengers, and deliver an even more exciting 2025 season. Ripper GC captain Cameron Smith shared his experiences from his career playing on the Australian and Asian Tours and said he was delighted to partner with AirAsia. Smith said: “When I started my career, and still today, one of the biggest barriers for new golfers is air travel. I am grateful that AirAsia is helping to give a new generation of golfers the opportunity to realize their dreams.” For his part, AirAsia Brands chief executive Rudy Khaw added: “At AirAsia Group, our motto is to make air travel accessible to more people. By partnering with Ripper GC, which won the Team Championship last year, AirAsia is able to support the future of the sport alongside a world-class golf team, which is an ideal brand value for us.” Under the partnership, Ripper GC players will wear caps with the AirAsia logo at all LIV Golf events in the 2025 season. Both AirAsia and Ripper GC are looking forward to more partnership activities in the future. What is LIV Golf? LIV Golf is a new tour which launched in 2022 that features both individual and team competitions. Unlike traditional golf tours, each hole begins with a “shotgun start,” with players scattered across the course and teeing off simultaneously, and the relatively fast-paced format of the three-day event has created a buzz among golf fans in a short time. Ripper GC, likewise, is a team of proven players including Matt Jones, Marc Leishman, and Lucas Herbert, along with captain Cameron Smith, that has been impressive in the highly competitive LIV golf scene. During last year's season, the team recorded four team victories and secured the team championship title. LIV Golf Korea, which takes place from 2nd to 4th May at the Jack Nicklaus Golf Club Korea in Incheon, is the first LIV Golf event to be held in South Korea and is already generating a lot of interest. The Ripper GC team, winners of last year's team championship, will be looking to repeat their victory at LIV Golf Korea 2025 this week. As part of the partnership announcement, AirAsia fares to Seoul in South Korea are currently on sale, starting from AU$381, till Sunday, 4th May.
Singapore Tourism Board signs partnership with AirAsia MOVE
The Singapore Tourism Board (STB) and AirAsia MOVE signed a strategic partnership on Thursday, 17th April. This agreement which was formalised with a Letter of Cooperation seeks to create better travel experiences for visitors to Singapore, with a focus on key Southeast Asian markets like Malaysia and Thailand. As part of this collaboration, Malaysian and Thai travellers seeking quick weekend getaways can expect attractive travel deals from AirAsia MOVE. These combine flights and hotel stays with events and attraction offerings, so they can plan a hassle-free vacation and make the most out of their itinerary. STB will also work with AirAsia MOVE to enhance the travel experience for Muslim travellers and highlight the wide range of Muslim-friendly offerings across Singapore. Honouring a shared commitment At the heart of this partnership is STB and MOVE’s shared commitment to harness data insights, technology, and content to deliver more seamless, personalised, and engaging travel experiences. A joint campaign is set to launch in the third quarter of this year spotlighting Singapore’s vibrant offerings and enhancing visibility among regional travellers. STB’s assistant chief executive for its international group Juliana Kua said: “Southeast Asian travellers have diverse needs and interests, and many are familiar with Singapore. To get them to return or do more, we need a more personalised and data-driven approach. That is why we are delighted to partner AirAsia MOVE: to leverage their insights and capabilities to deliver better experiences and to help travellers maximise their time in Singapore.” For her part, AirAsia MOVE CEO Nadia Omer said: “Our collaboration with the Singapore Tourism Board underscores AirAsia MOVE’s commitment to driving regional travel growth through innovation and strategic partnerships. By leveraging our digital ecosystem and consumer insights, we aim to enhance conversion and engagement while simplifying travel planning to Singapore. This synergy allows us to jointly unlock new opportunities in key markets like Malaysia and Thailand, and deliver greater value to both travellers and tourism stakeholders.” Partners in transformation The partnership between STB and AirAsia MOVE aims to transform how visitors discover and experience destination Singapore. Travellers will be served more personalised recommendations, from popular attractions to experiential activities, based on their interests. This would be powered by joint insights from AirAsia MOVE and STB’s data on various user groups. The partnership is set to cast the spotlight on exciting events, must-visit places, and unique local experiences that make Singapore special, ensuring there's always something new to discover for both first-timers and repeat visitors. To make holiday planning easier, visitors can find the latest information about Singapore's events, accommodations, and activities directly through AirAsia MOVE.
Emirates SkyCargo signs understanding with AirAsia’s Teleport
Emirates SkyCargo formally signed a Memorandum of Understanding (MoU) with AirAsia cargo partner Teleport. The partnership aims to better support the burgeoning trade between Southeast Asia and the wider world, via Dubai. The agreement was signed at the currently ongoing IATA World Cargo Symposium in Dubai by Emirates SkyCargo’s divisional senior vice-president Badr Abbas and Teleport chief executive Pete Chareonwongsak. Under the terms of the MoU, Emirates SkyCargo and Teleport will work closely on a number of initiatives, which include expanding cargo interline options and block space agreements, to enhance connectivity and boost the reach of ASEAN businesses. Necessary for growth Southeast Asia and the wider Asian continent are the backbone of global manufacturing, particularly for electronics, smart gadgets, fashion and textiles, machines, automobiles and pharmaceuticals. The partnership is set to support the world’s shifting supply chains, as Southeast Asia continues building its manufacturing and logistics capabilities. Southeast Asia outbound air cargo in 2024 amounted to around 2.5 million tonnes with greater flows expected to the Middle East and Europe, supported by manufacturing expansion, eCommerce, and improved infrastructure. In recent years, the UAE and Southeast Asian countries have solidified their economic and bilateral relationship, with Comprehensive Economic Partnership Agreements (CEPA) signed between the UAE and Malaysia, Indonesia and Cambodia, with Vietnam and Thailand expected to follow. The agreement between Emirates SkyCargo and Teleport supports these prosperous relationships and lays a foundation for further growth, by improving trade flows and generating new opportunities that help strengthen global economies. What this means for both regions Teleport exclusively consolidates the bellyhold capacity of all AirAsia’s short and medium-haul airline operations across Malaysia, Thailand, Indonesia, the Philippines and Cambodia into a single, largest air logistics network in Southeast Asia, together with three dedicated freighter services and 40+ other airlines. Combined, this expands Emirates SkyCargo’s reach into over 100 destinations beyond primary, but also into both secondary and tertiary airports in the Southeast Asian region. Conversely, Teleport will benefit from Emirates’ vast global network of over 145 destinations with a particular focus on key destinations in Europe, Africa and the US. Commenting on the partnership, Abbas said: “For almost 35 years, we have proudly served Southeast Asia, keeping goods flowing quickly, reliably and efficiently. This strategic partnership with Teleport and the AirAsia Group of airlines is an evolution of that commitment, enabling us to better serve our customers with increased capacity, more flexibility and access into new markets in Asia, combined with enhanced connectivity across our vast global network.” Chareonwongsak added, “2025 is a year of global scale for Teleport as we strengthen our Teleport Network reach and capacity to better meet the growing global demands of eCommerce. Our partnership with Emirates, which is the first of its kind in Southeast Asia for them, is a source of great pride as we collaborate with a leading global partner. This will enable the expansion of both our respective air networks, supporting Southeast Asia’s growing exports and facilitating the movement of eCommerce from China, through our connectivity beyond Southeast Asia, to the Middle East, Africa and Europe. Ecommerce is expected to double its share of Southeast Asia’s air cargo volumes from 11 percent to 20 percent by 2029, driven by lightweight, high-frequency shipments replacing bulk freight and the rise in demand for express delivery. With a shared commitment to provide faster, more efficient, and reliable cross-border air cargo services, this partnership enhances our combined capabilities to capture global market opportunities.”
AirAsia adds Auto Visa Check to its app and website
AirAsia introduced an Auto Visa Check (AVC) feature on its AirAsia MOVE app and website to allow seamless online check-ins for international routes that require a visa and Electronic Travel Authorisation (ETA). This latest innovation is part of the airline’s pioneering efforts to simplify the journey for millions of guests across the region by avoiding wait times and easing congestion at airport check-in counters. With this innovative AVC feature, guests can verify their visa in real time during online check in, up to 14 days and until one hour before scheduled departure time, from the comfort of their home or while on the go. How the system works In order to use the AVC feature for checking in online: Launch the AirAsia MOVE app or visit airasia.com Select your flight to check in When prompted, scan the sticker visa on your passport or upload the e-visa Get your e-boarding pass once your visa is verified If not, head to the check-in counter for a manual document check For guests travelling with hand-carry luggage only, they may proceed directly to the boarding gate using their e-boarding pass (where applicable) or reprint their boarding pass at the self-service kiosk if needed. Guests with checked baggage may print their bag tags at the kiosk and drop their bags at the designated baggage drop counter.
Indonesia AirAsia to fly between Adelaide and Denpasar from 25 June 2025
South Australian holiday makers will soon have more choice of airlines flying to Bali with Indonesia AirAsia announcing it will commence flying between Adelaide and Denpasar from 25 June this year. Indonesia AirAsia will introduce four flights a week to the Indonesian holiday destination using the 180-seat A320-200 aircraft, creating more than 74,000 visitor seats per year through Adelaide Airport. Flights on the new route are on sale from today starting from just AUD199*. They will depart Adelaide every Monday, Tuesday, Thursday and Saturday, and return every Monday, Wednesday, Friday and Sunday. This is the first time Indonesia AirAsia has operated a service out of Adelaide. The flights from Bali will connect to many popular destinations across the AirAsia Group network of over 130 destinations across Asia and beyond. Veranita Yosephine, CEO Indonesia AirAsia said: “We are thrilled to touch down in Adelaide and South Australia soon for the very first time. Australia is one of our most important growth markets with the recent addition of Cairns and Darwin to our network as well as Perth. “While we all know Bali is a number one holiday destination for Australians, we are also connecting South Australia to the world of AirAsia with over 130 destinations across Asia and beyond, using Bali as a key hub to look to fly somewhere different at great value prices. “At the same time Adelaide will now be on the map as a new location for the many millions of AirAsia guests who fly with us each year which they can connect to via Bali. South Australia has so many unique local tourism highlights including diverse arts, incredible landscapes, beaches, world renowned vineyards, culture, shopping and food. “Our FlyThru international connecting services from Adelaide to Kuala Lumpur, Singapore, Bangkok and Phuket via Bali mean you can reach your destination on the same day seamlessly without needing to transfer luggage or check in for the second flight to get there. Other Aussie favourite destinations in Japan, South Korea, India, Thailand, Vietnam, Cambodia and many more are now within affordable reach for South Australians’ on the vast AirAsia Group network and we look forward to welcoming you all on board soon. “We wish to thank Adelaide Airport, the Government of South Australia and Tourism South Australia for helping to make these new services a reality.” Brenton Cox, Managing Director Adelaide Airport said: “Bali is the most popular destination for South Australian travellers, and there is significant pent-up demand for flights at affordable prices. “We’re excited that Indonesia AirAsia has recognised this opportunity and added Adelaide services to its growing network. “Indonesia AirAsia will provide greater choice for travellers as Adelaide’s first non-stop Asia-based low-cost carrier since 2015. This also opens up each way, low cost one- and two-stop options via AirAsia’s formidable network throughout Southeast Asia and beyond including from Korea, Japan and India. “Development of affordable travel is vital to the growth of our market and to achieving our ambitious network targets.” Vedi Kurnia Buana, Indonesian Consul General in Sydney commented: “We are delighted to welcome the launch of AirAsia Indonesia's new direct route connecting Bali and Adelaide. This initiative not only provides more options for Australian travelers to experience the beauty of Bali and other destinations in Indonesia but also invites Indonesian travelers to explore the remarkable landmarks and rich heritage of South Australia. “We appreciate AirAsia Indonesia's commitment to supporting tourism growth and economic opportunities in both countries. This new route will enhance tourist arrivals, strengthen connectivity, and open broader opportunities for collaboration across various sectors. I hope this route will be warmly embraced by the people of South Australia and Indonesia, and we are ready to support the success of this inaugural flight.”
AirAsia MOVE report shows how generational travel comes into play for Songkran
AirAsia MOVE released a new report that shows insights on how different generations of Thai travelers are planning their Songkran getaways. The report revealed clear distinctions between Gen Z and Baby Boomers in terms of booking behavior, preferred destinations, and travel style. Based on booking data gleaned during key points in the year, Gen Z travellers are embracing mobile-first, last-minute, and experience-driven travel. On the other hand, Baby Boomers prefer premium comfort, planned itineraries, and cultural immersion. Meanwhile, both Gen X and Millennials are likely to choose an experience that combines the best points of either option. Gen Z is all about spontaneity in travel Gen Z travelers prioritise flexibility and value-for-money experiences, with 80 percent of them booking their trips via smartphones and 24 percent making last-minute hotel reservations. It should be noted that around 20 percent of Gen Z travellers opt for solo or backpack travel, seeking independence over structured tours. The younger generation’s travel preferences are as follows: Budget accommodations, as up to 30 percent choose hostels, boutique hotels, or capsule hotels; Unique experiences, since around 70 percent look for nature escapes, hidden cafés, or local workshops; Chiang Mai is the top domestic destination attracting 30 percent of Gen Z domestic travelers with its eco-hostels, backpacker culture, and outdoor adventures; and Osaka and Da Nang are the top international picks, opted for because of their good food, pop culture, and adventure activities. Baby Boomers demand comfort and culture Baby Boomers, on the other hand, would rather consider well-planned trips, luxury stays, and cultural depth. Indeed, over 50 percent of travellers over the age of 60 book accommodations at least three weeks in advance, and more than 40 percent stay in 4- to 5-star hotels or resorts. Boomers’ preferences tend to revolve around: Packaged tours and pre-planned itineraries which are the choice of over 55 percent of those surveyed; Full-service stays are de rigueur, as 35 percent prefer accommodations with spas, dining, and transfers; 74 percent of the older generation are into cultural and fine dining experiences; While Japan and Vietnam are also the top destinations overseas, older folk prefer the old-world charm of Kyoto and Hoi An; and Bangkok remains the domestic destination of choice thanks to its range of riverside attractions, cultural offerings, and Michelin-starred dining options. It’s how you book it The AirAsia MOVE study also noted that Gen Z is 45 percent more likely than Boomers to book stays close to major attractions, seeking convenience and spontaneity. In contrast, Baby Boomers prioritize tranquil surroundings and personalized services, with 95 percent higher usage of concierge and private tour options. While Boomers value certainty and structure, Gen Z embraces flexibility and real-time decision-making; thus these two travel styles reflect different life stages and priorities.
AirAsia celebrates its first fixed-fare full flight for the Hari Raya festive season
All 180 guests on AirAsia flight AK5648 to Miri, Sarawak received a special send-off at Kuala Lumpur International Airport Terminal 2 (KLIA T2) by YB Anthony Loke Siew Fook, Minister of Transport and Datuk Captain Chester Voo, Deputy CEO (Airline Operations) of AirAsia Aviation Group. The special extra flights at fixed fares initiative was launched by the Minister on 26 February 2025, offering a total of 16,000 seats from Kuala Lumpur and Johor Bahru to 10 routes in East Malaysia at RM328 to Sarawak and RM388 to Sabah one way. AirAsia also held a special Hari Raya activation at KLIA T2. Guests in the departure hall were treated to a special appearance by celebrity singer Mimifly and AirAsia’s vibrant Fun Team, along with festive activities and giveaways. Guests travelling during the Hari Raya Aidilfitri period are highly encouraged to self check-in using the AirAsia MOVE app, available as early as 14 days before departure, and use the e-Boarding Pass to board their flight. For a smooth and seamless travel experience, guests are advised to arrive early at the airport. Baggage drop counters open three (3) hours before departure for international flights and two (2) hours prior for domestic services. Please note that the check-in counter will close one hour before the scheduled departure time at Kuala Lumpur International Airport (Terminal 2) and 45 minutes before departure at other airports in Malaysia for domestic flights Each guest is allowed one cabin bag (56 x 36 x 23cm) and one small bag—a laptop bag, handbag or small bag on board. The total combined weight must not exceed 7kg.
AirAsia Philippines forward bookings for April/May hit 500K
With the vacation season coming up in the Philippines, AirAsia Philippines reports that it has received more than 500,000 forward bookings for April and May. In the same statement released on Monday, 31st March, the low-cost airline also announced that Boracay was the top destination among the domestic routes booked by passengers. The airline also noted a significant increase in demand for Cebu, Iloilo, Palawan, and Tagbilaran. In terms of global routes, the most popular bookings were for Taiwan and Japan. Seats up for grabs With the Holy Week and summer holidays coming up, AirAsia Philippines also announced a seat sale which kicked off on the 31st and will run until Sunday, 6th April. Fares can go as low as PHP 44 each on over 400,000 seats and may be booked for trips flying between 31st March and 30th September 2025. According to airline spokesperson Steve Dailisan: "Coupled with a lower fuel surcharge cost for the month of April, there’s no stopping from making that memorable trip, affordable and within reach.”
HEDNA Bangkok – September 11-12 2023
The agenda will bring a wide array of current topics in our industry to the main stage. You’ll hear from experts in Distribution, Fintech and Payments, Marketplaces, Leading Executives and of course our Hoteliers will be bringing their perspectives to these topics and so much more.