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Global

Avani Hotels & Resorts to debut in the Netherlands

Minor Hotels, a global hospitality group operating more than 540 hotels in 56 countries, is introducing Avani Hotels & Resorts to the Netherlands in Q2 of this year. The rebranded 163-key Avani Museum Quarter Amsterdam will provide a contemporary canal-side experience, blending Dutch art and history for business and leisure travellers. Avani Museum Quarter Amsterdam is centrally located in Amsterdam's cultural hub, near landmarks like the Rijksmuseum and Van Gogh Museum. Drawing inspiration from the Stedelijk Museum, the hotel's design blends avant-garde aesthetics with rationalist architecture. Its sleek glass façade will be balanced by vibrant, playful interiors and complemented by high gloss finishes that pay homage to Amsterdam's iconic canals. The hotel’s modern rooms and suites, complete with 60s-inspired furniture, will be spread across seven floors, some boasting floor-to-ceiling windows. All will be equipped with the latest mod-cons, including a power shower, coffee machine, garment steamer,  yoga mat, and a high-quality Bluetooth speaker. In-room dining will be available 24/7, emphasising healthy, fresh and satisfying options. For fitness enthusiasts, the AvaniFit gym will operate around the clock, featuring state-of-the-art cardio machines. In addition, the nearby Vondelpark provides excellent jogging tracks. On the hotel’s ground level, an open-floor lobby lounge will share space with The Pantry, Avani’s signature grab-and-go dining concept. Here, guests will be able to start their day in the Dutch capital with a delicious breakfast featuring local favourites alongside hot dishes made à la minute and served indoors, or on the al fresco terrace. For wellness-minded travellers, the menu will feature plenty of healthy snacks, including vegan bites and smoothies. The bustling PC Hooftstraat shopping district and the De Pijp neighbourhood are within a leisurely five-minute stroll. Amsterdam Central Station is a mere ten-minute drive away, ensuring seamless connectivity for travellers. For corporate engagements, the hotel will provide a stylish boardroom, while the RAI Exhibition and Convention Centre is a short tram ride away. "Avani Museum Quarter Amsterdam marks a significant milestone for Minor Hotels, reinforcing our commitment to delivering exceptional experiences across the globe. With this upcoming opening, Avani guests will be able to immerse themselves in the art-led design of our newest gem in the Netherlands."- Mr. Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels The upcoming launch of Avani Museum Quarter Amsterdam follows the recent expansion of the brand in Europe. Properties were added in Madrid, Milan and Venice last year, followed by the opening of Avani Frankfurt City Hotel at the start of 2024, in addition to the upcoming debut of the Avani brand in China. With a strong presence in Asia, the Middle East, and Sub-Saharan Africa, Avani’s expansion into new destinations continues in 2024 with plans to more than double its property count to almost 100 by the end of 2026.      

Appointments

AVANI Hotels & Resorts appoint Daniel Kipping as director of sales

AVANI Hotels & Resorts has announced the appointment of Daniel Kipping as director of sales for the upscale lifestyle brand. Kipping will be responsible for the strategic direction of sales for the brand which spans 12 countries, with a portfolio of 18 properties and a pipeline of new hotel and resort openings within the next 3 years in South East Asia, New Zealand, UAE, Australia, Maldives and Africa. Kipping will be based in Bangkok and he will play a key role in the brands leadership team, with the aim to optimise opportunities, drive business, find new regional synergies and support hotel’ sales teams. A leader in the hospitality industry with more than 30 years’ experience Kipping has held  senior positions with hospitality operators in Europe, Asia & Middle East, including InterContinental Hotels Group, Marriott and The Ritz-Carlton. Alejandro Bernabé, vice president of operations of AVANI Hotels & Resorts said: “With his extensive experience in property specific and regional sales, Daniel is the ideal candidate to increase revenues and boost bookings for AVANI. He brings a new perspective to this demanding corporate position and we are excited to have him on board.”

Hotels

Avani Hotels & Resorts set to launch in New Zealand

Hospitality group, Avani Hotels & Resorts has announced the acquisition of Metro Suites business in Auckland. In a deal worth over NZD 11 million, the Metro Suites business currently operates in a 40-storey tower that will be transformed through a major room refurbishment programme. Upon completion in October 2017, the property will be rebranded as Metropolis AVANI Residences, signalling the AVANI brand’s debut in New Zealand. Alejandro Bernabe, group director AVANI Hotels & Resorts, said: “We are delighted to reach agreement with the Metropolis body corporate to secure this hotel business in the very strong Auckland hotel market, as well as launch our AVANI brand into New Zealand. “Metro Suites presented itself as a compelling acquisition opportunity to expand our foothold within the Asia Pacific region, and we look forward to introducing the AVANI brand into this market later this year following a significant refurbishment programme.” The soon-to-be Metropolis AVANI Residences is within easy walking distance to the waterfront precinct and positioned in close proximity to some of Auckland’s most popular cafes, eateries and entertainment venues, including Vector Arena and Sky Tower. Each of the property’s one and two bedroom apartments will be renovated as part of the revitalisation programme. Rooms will feature spacious living and dining areas, well-equipped kitchens and laundry facilities, and will offer views over the city skyline, harbour and beyond. Leisure facilities include a 22-metre heated swimming pool, indoor and outdoor spas, a sauna, gymnasium with male and female facilities, and steam room.

Asia

‘Memories by Minor Hotels’: Destination weddings across Asia

Minor Hotels announces the launch of Memories by Minor Hotels, a curated Indian wedding programme designed to elevate destination weddings with unparalleled luxury, cultural authenticity, and world-class service. Memories by Minor Hotels allows couples to celebrate their occasion in some of the world’s most breathtaking locations across Asia. A destination wedding experience like no other Understanding the grandeur and intricacy of Indian weddings, Minor Hotels creates celebrations that are as unique as each couple. The hotel’s dedicated Indian wedding specialist ensures every detail aligns with the couple’s vision, seamlessly incorporating timeless Indian traditions with modern elegance. Couples can choose from over 30 hotels and resorts across Thailand, Sri Lanka, Indonesia, Malaysia, Vietnam, India and the Maldives that offer venues from lush gardens and elegant ballrooms to picturesque beaches and intimate spaces, all providing the perfect backdrop for a dreamy celebration. Minor Hotels’ brands, including Anantara, Avani, NH Collection and NH, offer a range of accommodations to meet the varied needs of the couple and their guests. Food is at the heart of every celebration. Minor Hotels provides expert chefs to craft authentic Indian fare or allows couples to bring in their preferred chef or caterer. Minor Hotels’ team is experienced in crafting comprehensive, bespoke wedding packages, including all-inclusive and buyout options, and special packages for pre-wedding celebrations and wedding nights. Couples also have an array of add-ons such as spa treatments, bridal party services and bespoke décor and entertainment sourced from Minor Hotels’ preferred vendors to ensure a flawless event. Destination weddings The launch of Memories by Minor Hotels comes as the demand for destination weddings is soaring, and couples are increasingly seeking destinations that offer bespoke services tailored to their cultural traditions. Minor Hotels properties in Asia successfully hosted 125 Indian weddings in the past 14 months, a significant increase from prior years. The recent opening of Anantara Jewel Bagh Jaipur, the launch of Minor Hotels’ luxury brand in the country, further solidifies the group’s commitment to serve the Indian wedding market and become the preferred choice for hosting Indian weddings. A Global Stage Indian couples looking to celebrate their wedding in an extraordinary way can now explore Memories by Minor Hotels across Asia’s most sought-after destinations. Whether a beachfront ceremony in Thailand, a lavish palatial celebration in Jaipur, or an intimate affair in the Maldives, Minor Hotels promises an unforgettable way to start your happily ever after. Until 30 June 2025, couples who reserve their Memories by Minor Hotels wedding package can enjoy additional benefits, including a complimentary suite for the bride and groom on the wedding night and one complimentary room night for their wedding planner.      

Agreements / Understandings / Contract Signings

Minor Hotels and Fliggy join forces for Global Discovery booking platform

Global hospitality firm Minor Hotels officially became the first major international hotel company to partner with Fliggy’s brand-new booking platform Global Discovery.  Online travel platform and Alibaba Group subsidiary Fliggy is known for its extensive catalogue of accommodation options and experiences. The agreement will allow Minor Hotels to feature over 80,000 rooms across its eight brands (Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli) on the new Global Discovery platform at the same rates as on its websites.  The agreement will also tap into Fliggy’s digital ecosystem in the Chinese market by leveraging its vast digital marketing capabilities, innovative products, and extensive member base to enhance the reach of Minor Hotels’ brands in China. A promising partnership According to Minor Hotels’ chief commercial officer Ian Di Tullio: “Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers. Di Tullio added that this partnership will also help the hospitality firm drive bookings to its properties across the globe and increase brand awareness in the market, supporting the future development needs of its hotel brands. Fliggy chief executive Zhuoran Zhuang added: “As a leading platform for outbound independent travel in China, Fliggy is committed to supporting Minor's distinctive hotel brands connect with customers in a more efficient and engaging manner through our platform and technical capacities, providing them with personalized and high-quality experiences for their global travel journeys.” Minor Hotels currently operates four hotels in China in partnership with Funyard Hotels & Resorts, with another 12 in the pipeline.

Global

Minor Hotels on track to surpass 850 properties by 2027

Minor Hotels is stepping into 2025 on a strong growth trajectory, underpinned by a robust pipeline of almost 300 new hotels slated to open over the next three years. This expansion puts the international hotel owner and operator on track to pass a milestone of 850 properties by the end of 2027, positioning it among the world’s largest hospitality groups. With more than 560 properties and 81,000 keys already in operation worldwide, Minor’s latest figures show a three-year pipeline of over 285 new hotels and almost 47,000 keys, underscoring the group’s ambitious global strategy and revealing a focus on global market diversification. While more than 50% of Minor’s existing portfolio is currently concentrated in Europe, the addition of more than 100 properties in Asia, more than 60 in the Middle East & Africa, and 40 in Australia and New Zealand will lead to a more balanced global portfolio distribution. Minor Hotels is also looking to expand its presence in several priority markets, especially in North America and North Asia. Markets such as Morocco, Egypt, and Turkey have also been identified as priority destinations for entry, while efforts continue to accelerate momentum in the priority market of India following the recent opening of Anantara Jewel Bagh Jaipur Hotel. Leveraging global brand strength Luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment, encompassing the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow. The group is also investing heavily in uplifting many of its luxury properties, including significant renovation works at the original Anantara property in Hua Hin, Thailand. Minor Hotels has also been undertaking an in-depth optimisation of its brand architecture as part of a new-look masterbrand strategy, with the outcomes set to roll out in 2025. These include the upcoming planned launch of two new hotel brands, broadening the group’s scope and creating fresh opportunities for owners seeking distinctive brand options—particularly for conversion properties. Conversions and brownfield developments make up a significant portion of the pipeline at 38%, with the remainder consisting of greenfield projects. Minor is also focusing on wellbeing as a cross-brand strategic priority, highlighted by the recent opening of destinations such as Layan Life by Anantara in Phuket. It will continue to emphasise hotel projects that take an integrative approach to wellbeing that combines medical technology and local cultural insight to deliver maximum benefits to guests. "We remain committed to strategic growth across a diverse range of regions, always striving to provide innovative hospitality experiences that deliver value for our owners and partners. As well as leveraging our experiential luxury expertise, our evolving brand architecture, asset-right strategy, and focus on branded residence opportunities are the mainstays of our ambitious plans, and we look forward to bringing them to life in the coming years."  Said, Dillip Rajakarier, CEO of Minor Hotels and Group CEO of parent company Minor International. Branded residences in focus Branded residences will also be an important element of the group’s future, with pipeline projects in more than a dozen countries featuring a residential component. Having been an early pioneer of branded residences in the late 1990s with developments such as Layan Residences by Anantara in Phuket, Thailand—well before many other operators entered this space—Minor Hotels plans to accelerate residential growth across both resort and urban destinations, including the potential for standalone branded residence projects in major cities. The recent opening of Anantara Ubud Bali Resort, which includes an upcoming residential component, demonstrates the appeal of integrated living experiences that blend upscale hospitality with private ownership. Upcoming residential projects in Europe, Asia as well as Middle East & Africa – where projects are confirmed in Ras Al Khaimah, Sharjah, Oman, and Tanzania – will further strengthen Minor Hotels’ presence in those regions. Globally, the group sees strong growth prospects for residential property under the Anantara and NH Collection brands in the Middle East and Europe in particular. 2025 opening highlights The year ahead is already shaping up to be an exciting one for Minor Hotels, with a range of new openings across the globe. A small selection of highlights include: Tivoli Kopke Porto Gaia Hotel.   Tivoli Kopke Porto Gaia Hotel (February) - Set on the hillside of Gaia, Portugal, in a historic Port Wine cellar that forms part of the overall guest experience. nhow Rome (Q2) - The 10th property under the design-forward nhow brand, further enhancing Minor Hotels’ lifestyle portfolio in Europe. Avani+ Barbarons Seychelles Resort (Q3) - A major refurbishment will position this property as a flagship resort for Avani, elevating the brand’s footprint in the Indian Ocean. Anantara Kafue River Tented Camp.   Anantara Kafue River Zambia Tented Camp (Q3) - Anantara’s debut in the luxury tented camp segment, offering guests an exclusive safari experience in a stunning natural setting. NH Collection Maldives Reethi Resort.   NH Collection Maldives Reethi Resort (Q4) - After closing for a six-month renovation, one of the Maldives’ most storied resorts will open with a brand new look and plant the second NH Collection flag on the archipelago. "As we chart new pathways for global expansion, preserving the integrity of our brands remains paramount. We’re committed to elevating our luxury portfolio while ensuring each brand’s unique identity delivers authentic, experience-led stays. Our pipeline showcases confidence in both established and emerging markets, grounded in the understanding that robust brand resonance and uncompromising quality are central to our success—and to our promise of exceptional value for guests and owners alike." Said, Omar Romero, Chief Development and Luxury Officer at Minor Hotels. The latest pipeline figures underscore Minor Hotels’ ambitious global strategy. A core element of this vision is the group’s “asset-right” approach, balancing owned, leased, managed, and franchised properties to ensure sustainable and diversified growth. While approximately 70% of the current portfolio is owned or leased, the group aims to bring this ratio closer to 50-50 by 2027. Out of the pipeline projects, more than 90% will be under hotel management agreements (HMAs) or franchise deals, placing the group on track to meet that goal.      

Europe

Minor Hotels Europe & Americas to debut in the heart of the Alps with NH Collection Alagna Mirtillo Rosso  

  Foto: Lorenzo Lucca, Elisa Piemontesi - PLUME storytelling, visual storytelling e digital marketing   Minor Hotels Europe & Americas announces the upcoming addition of NH Collection Alagna Mirtillo Rosso to the portfolio of the upper-upscale NH Collection Hotels & Resorts brand in Italy. Located in the heart of the Pennine Alps, the four-star property will undergo a renovation process and officially open its doors under the new brand in March 2025. NH Collection Alagna Mirtillo Rosso, located in the town of Alagna Valsesia, at the foot of Monte Rosa, caters to all travellers but is ideal for families and perfect for ski lovers. The hotel is just a few minutes from the Alagna, a cable car, which takes visitors to the Monte Rosa Ski ski hotel, an area that links three valleys– Valsesia Valley, Gressoney Valley and Champoluc Valley, where ski enthusiasts can enjoy 150 kilometres of slopes between Piedmont and the Aosta Valley. This hotel has 56 guest rooms, a wellness centre with spa divided into an adult-only area of 300 square metres with an indoor and outdoor pool, a salt flotation pool, a whirlpool, two saunas, a Turkish bath, experiential showers and four treatment rooms; and another area of 400 square metres for families with an indoor and outdoor pool. In addition, guests can enjoy the spacious garden, which has a children's play area and sun loungers. The hotel offers breakfast, lunch and dinner in its restaurant, with the option of a full board and a la carte menu. Lara Ponti, owner of Hotel Mirtillo Rosso, commented: “The collaboration with Minor Hotels is a great opportunity for Mirtillo Rosso, the people who work here and all of Valsesia. Being part of such a relevant international group is an opportunity for development, but also a recognition of the value and beauty of this side of Monte Rosa. With the Minor group, I share the search for a sustainable business model, with strong values and deep local roots, through a focus on people and respect for the environment.” “We are very pleased to announce that such a special property, in the heart of the Alps, will become part of our portfolio, in a country as important to us as Italy, the European country with the second largest number of Minor Hotels properties” said Dillip Rajakarier, CEO of Minor Hotels. This acquisition strengthens the portfolio of the NH Collection brand, which is celebrating its tenth anniversary and is present in Italy with 17 hotels in the country's main cities: Rome, Milan, Florence, Venice, Taormina, Genoa, Verona and Turin, among others. The brand is also present in the Piedmont region, specifically in Turin, with NH Collection Torino Piazza Carlina and NH Collection Torino Santo Stefano. In total, Minor Hotels Europe & Americas has 60 properties in Italy under the Anantara, Tivoli, Avani, NH Collection, nhow and NH brands.    

Asia

Avani Ratchada Bangkok opens in Bangkok’s new central business district

Avani Hotels & Resorts recently announced the opening of Avani Ratchada Bangkok right in the heart of the Thai capital’s new central business district. This 402-room hotel offers an ideal stay for both business and leisure travellers, as guests can explore a different side of the 'Big Mango' through a number of unique local experiences. Avani Ratchada Bangkok is the brand’s third hotel in the city, right on the heels of the Avani+ Riverside Bangkok Hotel and Avani Sukhumvit Bangkok Hotel. In the heart of the city Thanks to its strategic location, Avani Ratchada Bangkok offers seamless connectivity with the city via Phra Ram 9 MRT Station and proximity to the Airport Rail Link and BTS Skytrain, making it an appealing city base for both leisure and business travellers.  Just steps away, guests can immerse themselves in the vibrant Ratchada district, known for its bustling night markets, including the lively Jodd Fair Market — a celebration of Thai food, culture and creativity. A must-visit for foodies, the market offers a wide selection of local delicacies and street food favourites. Guests can also explore the Huai Kwang Market, visit the Thailand Cultural Centre, catch a show at the Muangthai Rachadalai Theatre, or shop at Fortune IT Lifestyle Mall and Central Rama 9. City comforts Contemporary guest rooms and suites, designed for optimal sleep and productivity, offer modern amenities and captivating city views, while the 169-square-metre Presidential Suite offers luxury features including a dining room that seats eight guests, a cocktail bar, and a private sauna.  Perched on the 25th floor, the exclusive AvaniClub Lounge offers a serene retreat above the city where suite guests can enjoy gourmet breakfasts, afternoon refreshments. and evening cocktails. For those seeking a more holistic experience, the hotel’s state-of-the-art wellness centre occupies an entire floor and includes a swimming pool, AvaniFit gym, and spa facilities, including a Japanese Onsen and sauna. This expansive space is designed to help guests relax, rejuvenate, and maintain their wellbeing throughout their stay.  For events and meetings, the hotel offers 11 versatile venues, including a 924-square-metre ballroom equipped with advanced technology, suitable for everything from weddings to product launches.

Global

Minor Hotels to introduce NH Hotels & Resorts Brand to Bangkok

NH Bangkok Sukhumvit Boulevard will be the first NH in Bangkok, second in Thailand, as Minor Hotels maps the brand’s expansion outside of Europe and the Americas. Global hospitality group Minor Hotels announces the signing of a management agreement with Boulevard Hotel Company Limited for a hotel in central Bangkok, Thailand. The signing will introduce Minor Hotels’ NH Hotels & Resorts brand in the Thai capital and will be the second NH property in Thailand after the NH Boat Lagoon Phuket Resort. Located in the vibrant heart of Bangkok’s bustling commercial and shopping district, just off Sukhumvit Road, the 309-key property offers guests unparalleled convenience. Its prime location, only 200 meters from the BTS SkyTrain public transportation system, ensures guests can easily explore Bangkok’s attractions, world-class shopping centres and restaurants, and is within walking distance of the renowned Bumrungrad International Hospital. The hotel is just a 30-minute drive from Bangkok’s main airport, Suvarnabhumi International Airport (BKK). Currently operating as the Boulevard Hotel Bangkok, the property recently completed extensive renovations of its guest rooms, lobby, restaurant and pool areas. The newly designed rooms, including a mix of lead-in and deluxe rooms and suites across two wings, feature a contemporary design in neutral earth tones and modern fixtures, offering leisure and business guests the brilliant basics they need for work, rest and enjoyment. The property’s amenities include an all-day dining restaurant, a lobby bar, meeting facilities, a fitness centre and a large outdoor swimming pool. Minor Hotels expects to rebrand the property as NH Bangkok Sukhumvit Boulevard in Q4 of this year after adding NH’s brand touches over the coming months. In the interim, the hotel will operate as the Boulevard Hotel Bangkok under Minor Hotels’ management. "We are delighted to partner with Boulevard Hotel Company Limited to debut our upscale NH brand in Bangkok. NH will be the third brand we will introduce to Bangkok, joining Anantara and Avani, providing visitors to the world’s most visited city with another way to stay with Minor Hotels. Whether new to NH or familiar with the brand, we look forward to extending NH’s signature hospitality at the NH Bangkok Sukhumvit Boulevard later this year." Said Dillip Rajakarier, CEO of Minor Hotels and Group CEO of Minor International "We are proud to partner with Minor Hotels on the inaugural NH property in Bangkok. Minor Hotels has an impressive track record of success in Thailand, and we look forward to collaborating with the Minor Hotels team to deliver excellent guest experience to those visiting the NH Bangkok Sukhumvit Boulevard in central Bangkok." Stated Kirin Narula, Chairman of Boulevard Hotel Company Limited NH Hotels & Resorts, one of Minor Hotels’ eight brands, was founded in Spain in 1978. Today, Minor Hotels operates over 230 NH properties globally, predominantly in Europe and the Americas. The NH Bangkok Sukhumvit Boulevard is part of Minor Hotels’ strategy to cross-develop its brands globally, introducing the NH Hotels & Resorts brand into Asia. NH Bangkok Sukhumvit Boulevard follows the first property in Thailand, the NH Boat Lagoon Phuket Resort, which opened in 2022, and NH Zhengzhou Jinshui in China in 2023.      

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