Search Results forASEAN
MITEC lauded at 2025 ASEAN Food & Travel Awards
The Malaysia International Trade & Exhibition Centre (MITEC) received Asia’s Premier Trade & Exhibition Hub Award 2025 in the MICE Category of the prestigious ASEAN Food & Travel Awards 2025. This accolade reaffirms MITEC’s unwavering commitment to excellence in hosting global trade events and exhibitions. The awarding ceremony was held at the Mandarin Oriental Kuala Lumpur where industry leaders and visionaries from across the region came to honour outstanding contributions in the food, travel, and MICE industries. The ASEAN Food & Travel Awards 2025 celebrates organisations that demonstrate innovation, leadership, and exceptional service, setting new benchmarks for excellence within their respective fields. A testament to dedication Receiving the award on behalf of MITEC, its CEO Mala Dorasamy gratefully declared: “This recognition is a reflection of our team’s relentless dedication to positioning MITEC as the venue of choice and the gateway to Southeast Asia for international trade and exhibitions. Our commitment to delivering world-class experiences remains steadfast as we continue to foster meaningful connections and drive economic growth in the region.” MITEC’s achievement further cements its role as a key player in the regional MICE landscape, reinforcing Malaysia’s position as a leading destination for global business and trade events. With its state-of-the-art facilities, strategic location, and exceptional service offerings, MITEC continues to attract international exhibitions, conventions, and business events, contributing significantly to the nation’s economic and tourism growth.
Tourism Authority of Thailand launches second ASEAN + India Shoppers in Thailand campaign
Building on its success from last year, the Tourism Authority of Thailand (TAT) launched the second run of its ASEAN + India Shoppers in Thailand 2025 retail tourism campaign. This initiative aims to strengthen Thailand’s reputation as a premier shopping and cultural tourism destination, targeting tourists from ASEAN countries and India with exclusive offers and immersive experiences. TAT governor Thapanee Kiatphaibool declared at the launch: “Aligned with the government’s 5 Must-Do Experiences in Thailand initiative, this campaign highlights Thai strengths through cuisine, locally crafted goods, and unique products. Collaborating with retailers of all levels, we feature Thai food, souvenirs such as aromatherapy items, traditional snacks, dried fruits, and fashion and accessories by Thai artisans. This not only boosts tourism but also supports local communities and small enterprises.” Leveraging convenience The campaign leverages the travel convenience of ASEAN and Indian tourists, with flight times averaging just two to four hours. ASEAN visitors have a high repeat rate, while the Indian market continues to grow, supported by Thailand’s Free Visa initiative and strong air connectivity. TAT anticipates the campaign to generate an economic impact exceeding 180 million Baht. Beyond revenue, the campaign aims to enhance global awareness of the Amazing Thailand brand, targeting over 1 million impressions worldwide. ASEAN and Indian tourists are forecasted to play a critical role in revitalizing Thailand’s economy in 2025, contributing an estimated 11 million and 2.3 million arrivals, respectively. TAT envisions this campaign as a cornerstone in driving economic growth through shopping, cultural tourism, and sustainable practices. A celebration of amazing products Running from 1st March to 31st, the campaign celebrates Thailand’s vibrant culture, exceptional products, and renowned hospitality through partnerships with leading retailers such as King Power International (including Multiply by Eight and Firster), Central Group (featuring Tops Market, GOOD GOODS, and Gentlewoman), The Mall Group (featuring Gourmet Market), One Bangkok, Erb, Ginger Farm Kitchen, Gaysorn Village, Bissin, Satta Farm, Big C Supercenter, CP AXTRA, and Thai AirAsia. Over the course of three months, the campaign offers ASEAN and Indian tourists shopping and dining privileges valued between 500 and 3,000 Baht. Visitors can participate by scanning a QR code upon arrival in Thailand or visiting the official website to answer questions about the 5 Must-Do Experiences in Thailand. Discounts can be redeemed at luxury malls, local markets, and speciality shops across Bangkok and all regions of Thailand. Participants can explore Thai fashion, discover lifestyle brands, shop for authentic local products, and enjoy delectable Thai cuisine.
Agoda reveals fourth installment of its Eco Deals programme at ASEAN Tourism Forum
Agoda unveiled the fourth installment of its Eco Deals programme at the recently concluded ASEAN Tourism Forum in Malaysia. This new development further strengthens Agoda’s ongoing partnership with the World Wide Fund for Nature (WWF). Aligned with the forum’s theme Unity in Motion: Shaping ASEAN’s Tourism Tomorrow, the initiative aims to safeguard wildlife and protect critical habitats across Asia. Under the Eco Deals initiative, Agoda pledges to donate USD 1 to WWF for every booking made at participating hotels. That said, Agoda has set itself an ambitious 2025 donation target of US$1.5 million, surpassing last year’s goal of US$1 million. Aside from Southeast Asian nations, the Eco Deals programme also includes Japan and Korea, expanding to a total of 10 markets. What will the funds be used for? Funds raised through the Eco Deals programme will support a wide range of conservation projects, including: Japan: Wetland restoration Korea: Spoonbill protection Malaysia: Tiger conservation Philippines: Whale shark protection Thailand: Elephant conservation Vietnam: Saola protection Indonesia: Ecosystem restoration Laos PDR: Urban wetland development Cambodia: Ranger support Bookings under the program will be available from 20 January to 19 December 2025. Making positive impact Through Eco Deals, participating hotels offer customers discounts of up to 15 percent while receiving an Eco Deals badge and increased visibility on Agoda’s platforms, including social media and in-app promotions. Dedicated landing pages on Agoda’s website provide a seamless booking experience for travelers looking to make a positive environmental impact. Agoda chief commercial officer Damien Pfirsch said: “Eco Deals 2025 represents our commitment to preserving Asia’s natural beauty while ensuring affordable travel for future generations. By expanding our impact to 10 markets and launching the Sustainable Tourism Impact Fund, we’re creating meaningful opportunities for hotels and businesses to contribute to sustainability.”
Indonesia casts spotlight on sustainable tourism at ASEAN Tourism Forum
Indonesia presented a number of its tourism strategies, including measures for sustainable tourism at this year’s ASEAN Tourism Forum (ATF) in Malaysia. The Indonesian Ministry of Tourism and Creative Economy showcased several groundbreaking initiatives geared towards boosting Southeast Asian tourism through more sustainable practices. At the same time, tourism deputy for marketing Ni Made Ayu Marthini discussed the greater potential of ASEAN as a source market, seeing how 4.3 million travellers from Indonesia’s closest neighbours made their way to the country in the past year. Introducing Tourism 5.0 and other measures Among the programmes showcased during the ATF were Indonesia’s clean tourism movement, tourism digitalisation under the Tourism 5.0 framework, as well as the development of special interest attractions. These initiatives are part of Indonesia's broader goal of promoting quality and sustainable tourism. Indonesian tourism also hit a milestone at ATF 2025 thanks to the Wonderful Indonesia Pavilion which drew in business transactions worth around US2.5 million.
Philippines generates close to US$7.5 million in sales leads at ASEAN Tourism Forum
More foreign tourists are expected to visit the Philippines after the Tourism Promotions Board (TPB) generated close to a record US$ 7.5 million in sales leads at the recently concluded ASEAN Tourism Forum (ATF) 2025 in Malaysia. In a statement released on Monday, 27th January, TPB chief operating officer Maria Margarita Nograles said the figure represents an 8.38 percent increase from last year’s participation. She said: “The record-breaking sales leads reflect not just the interest in our destinations but also the trust international buyers have in the Philippines as a tourism hub, which represents a strong foundation for sustained collaboration and growth in the years to come.” An enchanting showcase At the ATF Travel Exchange (TRAVEX) 2025, the Philippines showcased its pristine beaches and vibrant cultural heritage. The country also underscored its commitment to sustainable tourism practices. The Philippine delegation included 17 local exhibitors representing travel agencies, hotels, resorts, MICE venues, and an airline engaged with 355 international buyers. Cultural performances and a musical medley by homegrown Filipino talents Acapellago, Sindaw Performing Arts Group, and violinist Juleous Gacang were featured. Guests were also treated to a four-course Filipino menu by chef Don Baldosano, as well as a diverse selection of Asian-inspired international dishes prepared by the Renaissance Hotel. Nograles said: "This commitment to creating experiences that connect people across borders is something we all share, and tonight’s dinner is our way of saying salamat (thank you) for your partnership, friendship, and support in championing Southeast Asia as a world-class tourist destination.”
ASEAN Travel Exchange draws in significant numbers to Malaysia
As Malaysia hosted the ASEAN Tourism Forum (ATF) for the seventh time, its concurrent ASEAN Travel Exchange (TRAVEX) attracted a significant turnout for 2025. Held from 15th to 17th January, TRAVEX was attended by 221 sellers and 323 buyers from at least 42 countries. The event served as a crucial platform which highlighted Malaysia’s tourism during its ASEAN Chairmanship, building momentum towards Visit Malaysia 2026. TRAVEX likewise marked Malaysia’s return to hosting the event after a decade since the province of Sarawak served as its venue. As Malaysia hosted the ASEAN Tourism Forum (ATF) for the seventh time, its concurrent ASEAN Travel Exchange (TRAVEX) attracted a significant turnout for 2025. Held from 15th to 17th January, TRAVEX was attended by 221 sellers and 323 buyers from at least 42 countries. The event served as a crucial platform which highlighted Malaysia’s tourism during its ASEAN Chairmanship, building momentum towards Visit Malaysia 2026. TRAVEX likewise marked Malaysia’s return to hosting the event after a decade since the province of Sarawak served as its venue. Malaysian minister of tourism, arts, and culture Tiong King Sing declared: “It is heartening to witness such an overwhelming response to TRAVEX, with a total of 221 sellers showcasing the best of ASEAN tourism, 323 buyers from 42 countries, and 100 international media representatives from 35 countries participating in this event.” Tiong pointed out that the turnout reflects the growing confidence in ASEAN’s tourism industry and the immense potential for partnerships, creating countless opportunities for collaboration and fostering a shared vision for the future of tourism within the region. An excellent venue The choice of Johor as the venue for this year’s ASEAN Tourism Forum and TRAVEX positioned Malaysia’s southern gateway in the international spotlight as the state prepares for Visit Johor Year 2026. Known for its unique blend of historic charm and modern attractions, Johor offers visitors access to diverse experiences, including the prestigious Desaru Coast integrated resort with its luxury accommodations; the rich biodiversity of Endau-Rompin National Park; Tanjung Piai National Park, the southernmost point of mainland Asia; LEGOLAND Malaysia and other family-friendly attractions; and the historic Sultan Abu Bakar Mosque, the pristine Sultan Ibrahim Stadium (JDT Stadium) and other cultural landmarks. Eleven partner hotels served as a base for international delegates, generating a significant positive economic impact for the local hospitality sector.
Indonesia promotes new tourism programmes at the ASEAN Tourism Forum
Indonesia’s Ministry of Tourism brought a rafter of new tourism programmes to the Travel Exchange of recently-concluded ASEAN Tourism Forum in Malaysia. Among the programmes showcased were Indonesia’s clean tourism movement, tourism 5.0 digitalisation initiative, as well as the ongoing development of special-interest attractions. Tourism ministry deputy for marketing Ni Made Ayu Marthini pointed out that the ASEAN Tourism Forum offered the best opportunity for the country to introduce new initiatives for the development of its tourism sector. Marthini added that Indonesia received 4,303,773 tourist arrivals from Southeast Asian countries in the past year. She said: "This ASEAN market still has great potential for optimisation.” How to draw in more tourists from neighbouring Malaysia Likewise, the Ministry is working with the Indonesian Consulate General (KJRI) in Johor Bahru, the Johor State Government, and the Riau Islands Provincial Government to improve Johor's connectivity with parts of Indonesia. The partnerships also seek to establish cross-regional tourism promotion cooperation between the two nations. Sigit Suryantoro Widiyanto, Indonesia’s consul-general in Johor Bahru, explained how the cross-border tourism promotion programme will include special border treatment for Malaysians residing in Johor who wish to travel to the Riau Islands, and vice-versa. Widyanto said: "Regarding the plan for special border treatment, the Riau Islands Province Regional Tourism Promotion Agency and Tourism Johor are currently in the technical implementation discussion stage with tourism business actors in their respective regions.”
24th Meeting of ASEAN, China, Japan, and Republic of Korea Tourism Ministers held in Malaysia
The 24th Meeting of ASEAN China Japan and Republic of Korea Tourism Ministers (24th M-ATM Plus Three) was successfully held on Sunday, 19th January, in Johor, Malaysia. Chaired by Malaysian minister of tourism, arts, and culture Tiong King Sing and co-chaired by his South Korean counterpart Yu Inchon, this gathering marked a significant milestone in regional collaborative efforts. The 24th M-ATM Plus Three was preceded by the productive 45th Meeting of the ASEAN Plus Three National Tourism Organisations (NTOs) on Friday, 17th January, setting a strong foundation for fruitful discussions and actions. A good year The Meeting noted that based on the preliminary figures, the ASEAN Plus Three countries received over 190 million visitors in 2024, a positive growth compared to the previous year. Participating tourism ministers remained optimistic that the international visitor arrivals to the region would be on the uptrend for the next couple of years. Likewise, participants exchanged views and insights regarding the progress of their respective tourism sectors over the past year. It was encouraging to note that approximately 70 percent of the ASEAN Plus Three (APT) Tourism Cooperation Work Plan 2021-2025 has been implemented. The Meeting expressed deep appreciation for the unwavering commitment demonstrated by the Lead Country Coordinators, as this inspires APT countries to further enhance cooperation. At the same time, officials strongly encouraged the ASEAN Plus Three countries to actively engage with relevant stakeholders, including those from the private sector, to bolster the development of a more robust and resilient tourism sector in our region. Furthermore, the Meeting emphasised the importance of developing a new APT Tourism Cooperation Work Plan for 2026-2030, ensuring that it aligns with the key priorities of the ASEAN Tourism Sectoral Plan (ATSP) 2026-2030. Aligning priorities Acknowledging that ASEAN is currently in the process of formulating the ASEAN Tourism Sectoral Plan 2026-2030, participants agreed to align their tourism cooperation priorities with the objectives outlined in this plan. To foster a more profound and comprehensive partnership between ASEAN and the Plus Three countries, the Meeting strongly recommended that all parties place a greater emphasis on collaborative marketing initiatives. Furthermore, there should be a concerted effort to promote the exchange of sustainable tourism practices, thereby enhancing the overall resilience and environmental integrity of the tourism sector within the region.
ASEAN Explorer Pass by AirAsia MOVE highlighted at ASEAN Tourism Forum
AirAsia MOVE’s signature travel subscription product the ASEAN Explorer Pass was featured during the closing ceremony for the 2025 ASEAN Tourism Forum in Johor, Malaysia on Monday, 20th January. The product was hailed as an initiative that facilitates accessible and inclusive travel across the whole ASEAN region. The ASEAN Explorer Pass by AirAsia MOVE is an annual travel pass which allows subscribers to explore the whole ASEAN region through AirAsia’s international and domestic flight network. The Pass also enables holders to enjoy hotel discounts as well as connectivity on-ground through AirAsia Ride for a full year from the date of subscription, aside from seasonal perks throughout the year. AirAsia MOVE chief executive Nadia Omer said: “We are honoured to have the ASEAN Explorer Pass featured as an initiative that promotes travel across ASEAN, as part of the 2025 ASEAN Tourism Forum closing ceremony. We would like to thank Yang Berhormat Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia for launching this product with us in April last year, and now recommending the ASEAN Explorer Pass by AirAsia MOVE to the region’s key tourism stakeholders as a key enabler for everyone to discover the region's diverse landscapes. I would also like to thank ASEANTA for championing the cause of a closer and more connected ASEAN, as well as Tan Sri Nazir Razak, Chairman of ASEAN-BAC Malaysia and Tan Sri Tony Fernandes, CEO of Capital A for their immense support in making this unique ASEAN travel subscription product possible. A key to exploration Omer added that, in line with the 2025 ASEAN Tourism Forum’s theme Unity in Motion: Shaping ASEAN’s Tourism Tomorrow, the ASEAN Explorer Pass will enable exploration of this region beyond the popular destinations and main Tier-1 cities, and showcase the hidden gems of each ASEAN member country. Aside from that, this would also indirectly contribute towards the economic growth of each local community and help curb overtourism at the main destinations. Since the Pass’ launch in April 2024, over 25,000 trips have been completed across ASEAN which include cities such as Makassar, Jogjakarta, Da Nang, Johor Bahru, Chiang Mai, and many more destinations. Omer concluded by saying: “As an online travel agent (OTA), we hope each ASEAN country’s national flag carrier will consider being part of the ASEAN Explorer Pass, and look forward to having conversations with each of you. Let’s join hands to unlock even more destinations across ASEAN for the world to experience.”
Tourism Authority of Thailand showcases at ASEAN Tourism Forum
The Tourism Authority of Thailand (TAT) is currently in Johor, Malaysia for this year’s ASEAN Tourism Forum (ATF) which opened yesterday, 15th January, and will be held until Friday, 17th January. Under the theme Amazing Thailand Grand Tourism Year, TAT’s Pavilion showcases Thailand’s unique travel experiences and its role in driving regional tourism growth. TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai said: “TAT’s participation in ATF 2025 reflects our dedication to building strong partnerships and positioning Thailand as a leader in ASEAN’s tourism landscape. This key B2B platform allows us to enhance connectivity and deliver experiences that resonate with global audiences. The Amazing Thailand Grand Tourism Year campaign invites the world to explore Thailand’s vibrant energy, cultural richness, and endless opportunities for discovery.” TAT’s presence at ATF 2025 highlights its focus on advancing sustainable tourism growth and solidifying Thailand’s position as a premier destination in ASEAN and beyond. Through initiatives like the Amazing Thailand Grand Tourism and Sports Year 2025 and the Amazing Thailand: Your Stories Never End campaign, TAT inspires travellers to discover Thailand’s unique blend of culture, adventure, and relaxation. Showcasing Thailand’s five key musts The 90-square-metre Thailand Pavilion highlights five key experiences: Taste, Try, Buy, Seek, and See. Seven Thai tourism operators are currently engaging with international buyers through B2B meetings, fostering partnerships and expanding opportunities. Visitors can enjoy traditional Thai snacks, complimentary Wi-Fi, and immersive cultural displays. An interactive Information Counter provides travel insights and recommendations via digital QR codes. Thailand’s 2024 in a nutshell At the media briefing, TAT executive director for advertising and public relations Denduen Luengcheng, reviewed Thailand’s tourism achievements and goals. In 2024, the country welcomed 35.5 million international visitors, with over 30 percent from ASEAN. As a regional tourism hub, Thailand continues to strengthen connectivity across ASEAN. In 2024, the aviation sector expanded by 26 percent, with new routes from airlines such as AirAsia, Vietravel Airlines, Lao Airlines, and Malindo Airways. Land connectivity improved with streamlined border processes and the Bangkok-Vientiane train service, making cross-border travel more accessible.
Asean Affairs
Bangkok, Thailand
AI Asia Expo Thailand 2023
The Ministry of Higher Education, Science, Research and Innovation (MHESI) and Singapore Industrial Automation Association (SIAA) are hosting the upcoming
5th Civil Aviation South East Asia Summit 2022
The aviation industry in Southeast Asia has recorded significant growth over the past few years. The total seat capacity of Southeast Asia airlines experienced double-digit growth in the four-year period of 2009-2013. It has established itself as one of the world’s fastest growing aviation markets – and has huge potential for more rapid growth. Nearly all of the 10 countries that comprise ASEAN have robust economies and expanding middle classes, resulting in a favorable environment for airlines.
February – Bangkok Digital Travel 2020
Glowfish presents "Bangkok Digital Travel 2020", A free travel-industry event that will grant insights into current trends and show powerful tools for tour agencies & venues looking to take advantage of a rising ASEAN travel market.