Sandy Shen is The Lux Collective’s new sales VP for the Asia-Pacific

The Lux Collective announced the appointment of Sandy Shen as its new vice-president for sales and marketing in the Asia-Pacific.

Shen will be responsible for leading the Sales & Marketing teams in Asia Pacific, developing strategies to expand its market presence and deliver exceptional value to all stakeholders. 

Her leadership and professional expertise at both corporate office and property levels will be invaluable as the Group strives to achieve ambitious business goals and grow the Group’s portfolio of hotels worldwide.

She will be based in the Shanghai Office and will report to Nitesh Pandey, chief operating officer for the Asia-Pacific.

Pandey said of Shen: “We are delighted to welcome her to The Lux Collective hospitality group. With her extensive industry experience in regional sales and marketing, she will contribute to the Group’s strategic direction as we expand our global footprint.”

Who is Sandy Shen?

With over 20 years of experience, Shen has a proven track record in driving growth and innovation in sales and marketing within the industry. 

Having worked in renowned hospitality companies, she was with Tonino Lamborghini Hotels & Resorts as vice-president for sales and marketing. She also held key positions with The Edition, Alila Hotels & Resorts, and Jumeirah Hotel Group amongst others, overseeing the Greater China and Korea markets.

Shen majored in Hotel Management at the Institute of Tourism in China, and began her career as assistant sales manager at Hilton Group’s National Sales Office in China. 

Prior to joining The Lux Collective, she was the director of sales and marketing at Regent Shanghai on The Bund.