Sandrine Boutin joins The Ritz-Carlton Maldives, Fari Islands
Boutin is the luxury resort’s new director of sales and marketing
The Ritz-Carlton Maldives, Fari Islands recently welcomed industry veteran Sandrine Boutin as their new director of sales and marketing.
Boutin’s esteemed career spanning over 24 years in travel, hospitality, and ultra-luxury, brings a wealth of experience and strategic insight to her new role.
Prior to this most recent appointment, she held leadership roles with globally renowned brands such as Soneva, The St. Regis Bali, and AMAN, where she consistently delivered outstanding results.
Her expertise encompasses diverse market segments, including travel trade, corporate, MICE, as well as partnerships.
At the helm
In her new role at The Ritz-Carlton Maldives, Fari Islands, Boutin will lead the commercial team, including sales, marketing, and reservations, while overseeing the strategy and direction of sales and marketing to ensure the resort is well represented in all key markets.
Her proven ability to develop and execute innovative strategies in a fast-moving and highly competitive market positions her to guide the resort into the future and explore new and developing markets, aligning with its ethos of delivering unparalleled luxury.
Boutin’s appointment reflects The Ritz-Carlton Maldives, Fair Islands’ commitment to excellence as it continues to redefine luxury hospitality in the Maldives.
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