Sabre sets the stage for innovation at WTM London 2024

Sabre Corporation a software and  technology provider for the global travel industry, will participate in World Travel Market (WTM)  London 2024, from November 5-7 at ExCeL London. Sabre will showcase its latest travel and  hospitality solutions at Stand S2-326, and Sabre experts will participate in several key panel  discussions to address trends and challenges transforming the travel and hospitality sectors.

On 6 November at 10:30, Jessica Matthias, Global Sustainability Director at Sabre, will join the panel  “The Collaborative Journey to Net Positive Tourism,” which will explore how the tourism industry is  moving towards more sustainable and net-positive environmental practices. Jessica will highlight  Sabre’s commitment to sustainability and the role of collaboration in achieving industry-wide goals.

At 14:00 the same day, Tess Longfield, Head of Sustainability Communications at Sabre, will speak  on the panel “Embracing a Circular Economy to Address Climate Change,” discussing how travel  companies can reduce emissions and waste by adopting circular economy principles. Tess will  share how Sabre’s technology supports sustainable practices while fostering innovation.

At 15:15, Alessandro Ciancimino, Vice President of Airline Distribution at Sabre, will take part in the  panel “AI Tools in Travel Marketing: Innovation or Overload?”. This discussion will examine the role  of artificial intelligence (AI) in marketing, balancing automation with human engagement.  Alessandro will cover how Sabre’s AI tools help travel brands deliver personalized guest  experiences.

On 7 November at 10:00, Amy Read, Vice President of Innovation at Sabre Hospitality, will  participate in the panel “Hospitality Tech Game Changers,” where she will discuss how emerging  technologies are reshaping guest interactions and driving operational efficiencies. The panel will  also focus on sustainable practices that can be integrated into hotel operations to enhance guest  satisfaction.

Later that day at 13:00, Sarah Sheppard, Global Product Manager at Sabre, will join the discussion  “End of the Low-Cost Era: How Will This Impact Tourists?”. This session will address the changing  dynamics of low-cost travel and its implications for the travel and tourism sectors. Sarah will  provide insights into how Sabre’s technology helps travel providers adapt to these changes and  maintain customer satisfaction in the face of rising travel costs.

Solutions Showcase at WTM London  

Visitors to Sabre’s stand at WTM London 2024 (Stand S2-326) will have the opportunity to explore  a range of cutting-edge solutions, each designed to address key needs in the travel and hospitality  sectors.

 Multi-Source Content Platform  

Sabre’s NDC content, accessible through platforms like Sabre Red 360 and GetThere, allow  agencies to seamlessly shop, book, and service NDC content from a broad range of global airline

partners. Sabre’s multi-source content platform consolidates core GDS and non-core sources,  including NDC and low-cost carriers, into a single, unified view. This platform enhances  transparency, choice, and efficiency for travel buyers across diverse content sources, enabling  advanced personalization and workflow automation.

Lodging Solutions  

Through Sabre Travel AI™, developed in partnership with Google, Sabre’s Lodging AI brings  intelligent capabilities to Content Services for Lodging, enabling travel agencies to compare GDS  and aggregator content side-by-side. By analyzing traveler preferences, Sabre Travel AI™ delivers  personalized lodging recommendations that are most likely to be booked, helping agencies offer  relevant, tailored options to enhance traveler satisfaction and drive conversions.

Hospitality Solutions  

For hoteliers, Sabre’s Retail Studio, which encompasses SynXis^® Retailing and Gift Cards &  Vouchers, leverages machine learning to maximize retailing and distribution effectiveness by  offering travelers unique, personalized experiences and intelligent, tech-enabled services. SynXis^® Retailing enables hotels to sell ancillary services and standalone offers—such as late check-outs,  spa treatments, and local tours—to both guests and non-guests. Hotels can also use Gift Cards &  Vouchers to launch their own programs, creating an additional revenue stream. Integrated with the  Nuvola task management solution, SynXis^® Retailing streamlines guest requests, housekeeping,  and maintenance tasks, featuring secure, automated payment integration. Additional tools like  SynXis Booking Engine, Voice Agent, Channel Connect, and GDS solutions empower hotels with  seamless inventory and booking management across channels, ensuring an efficient and enriched  guest experience.