Rosewood Hotels & Resorts, the ultra-luxury hospitality company that manages 28 properties worldwide, has announced new plans and strategies as part of the brand’s continued path to global recovery from the COVID-19 pandemic. Rosewood has begun reopening its properties worldwide with new and heightened health and safety protocols, experiences and offerings that cater to the current climate, while the brand also continues to execute its global growth strategy with 19 properties under development in both key gateway cities and emerging destinations alike.
The promising growth was reinforced by the brand’s latest campaigns focusing on domestic travel and local staycations, and also resulted in a significant increase in food and beverage business across key properties in Asia.
Already underway and slated to continue rolling out through the remainder of the year, the strategic reopening of properties is led by the brand’s enhanced health and safety programme, Commitment to Care. Encompassing comprehensive and rigorous operational protocols and practices, both back-of-house and guest-facing, the multi-pronged programme provides its global community with the utmost in safety and security, bolstering the exceptional level of service for which the brand has become known.
Sonia Cheng, chief executive officer of Rosewood Hotel Group said: “We are already several months into navigating the ‘new normal’ and are buoyed by the quick recovery our properties in China have experienced in just a few months. As travel begins to resume globally, now more than ever we are embracing our guiding A Sense of Place philosophy to provide guests with the continued opportunity for transformative travel that embraces the sensibilities of our destinations.”
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