Ready to bounce back! Vietjet responds to pandemic by introducing self-handling ground operations

The new-age carrier Vietjet officially self-handled its ground operations at the Noi Bai International Airport in the capital Hanoi, becoming the first ever private carrier to set up its own ground handling arm in Vietnam. The move aims to improve the airline’s service quality, independently and flexibly adjust its own flight schedule to meet seasonal flight operations, especially in peak season, and effectively manage its operation costs.

It would also help to unify the airline’s images and brand recognition as well as to ensure the airline’s thorough and safe operation. “The launch of Vietjet ground services in Hanoi today is one of the milestones of Vietjet’s strategic development to indeed optimise our cost-reducing opportunities while enhancing ground handling service quality and facilitating more sources of revenue,” said Vietjet vice president Nguyen Thanh Son.

The carrier is currently one of largest airlines in Vietnam in terms of domestic flight frequency, particularly at the Noi Bai International Airport. The carrier operates over 30 domestic and international routes from and to the airport, serving thousands of passengers daily. Noi Bai is hence selected as the first airport for Vietjet to handle its own ground services, paving the way for the airline’s further service expansion in the future.

By setting up its own ground handling services when the aviation industry was heavily impacted by the Covid-19 pandemic, it has proved to be an airline of great administration capabilities as it constantly comes up with flexible businesses to respond well to the changing and challenging business environment.

“Vietjet has proactively sought for extra business opportunities during the pandemic in addition to the self-handling ground services, for example boosting the cargo transport services since April 2020 and operating thousands of cargo flights delivering essential goods and medical equipment,” Son added.

In preparation for the bouncing back of the aviation market post-pandemic, it has developed plans for various new e-commerce products, which will be released soon in the coming time. They are believed to bring great benefits to customers and generate potentially high revenue for the airline.