The Royal Commission for AlUla (RCU) announces the launch of the third phase in its ‘Forever Revitalising’, global brand campaign in the UK market working directly with trade distribution partners to reach our consumers.
A digital marketing campaign has gone live this week with the campaign call to action directing consumers directly to trade partners providing a comprehensive series of travel offers. Trade partners included in this phase are Abercrombie & Kent, Elegant Resorts, Destinology, Southhall Travel and Away Holidays.
Phase three is focused on conversion, with the goal of targeting individuals who have shown direct interest in AlUla content within phase one and two. Assets include website banners and social posts, each presenting the core message of AlUla’s appeal as a destination, combined with a competitive travel package offered by each of the five trade partners.
AlUla launched its inspiring inaugural global campaign, ‘Forever Revitalising’, in February 2024, and phase two, focused on driving consumer engagement and consideration with digital activity running from November 2024 to the end of January 2025. It made its debut across nine core global source markets in six languages.
With an emphasis on renewal and transformation, Forever Revitalising aligns with AlUla’s vision of becoming a destination that is not only historically rich but eternally relevant. With this global campaign, AlUla presents a revitalised cultural promise, inviting discerning tourists and partners to emotionally engage and be vested in its unique and evolving narrative.
