Radisson Hotel Group, SM Hotels & Conventions Corporation sign Master Development Agreement for 14 more hotels in the Philippines by 2028

Radisson Hotel Group and SM Hotels & Conventions Corp. (SMHCC) have signed a Master Development Agreement to build 14 new hotels across the country over the next five years, adding 2500 more rooms and expanding the latter’s portfolio with RHG to 20 hotels by 2028.

SMHCC develops and manages the hotel and convention properties of SM Prime Holdings, Inc. (SMPH), one of Southeast Asia’s largest integrated property developers. This latest agreement builds on the long-term partnership between these two forward-thinking companies, which commenced in November 2010 with the launch of Radisson Blu Cebu and the opening of five Park Inn by Radisson hotels over the last decade.

As part of the strategic alliance, both Radisson Hotel Group and SMHCC drive the expansion of its Philippines portfolio through the Radisson Blu, Radisson and Park Inn by Radisson brands, which will be built alongside its integrated property developments with SM Malls. Moreover, part of the agreement is SMHCC’s exclusive development rights for a five-year term for the Park Inn by Radisson brand.

Park Inn by Radisson is the group’s midscale to upper-midscale brand that offers owners a value-engineered real estate proposition providing a unique experience to its guests based on smart design, communal open spaces and well-equipped amenities that help guests Feel Good.

The brand was introduced to the Asia Pacific region for the first time in March 2013 in partnership with SMHCC with the opening of Park Inn by Radisson Davao. In the past decade, five Park Inn by Radisson hotels have opened their doors, introducing this contemporary brand to key urban centres including Bacolod City, Clark, Davao City, Iloilo City and Quezon City.

Explore more PH destinations

SMHCC saw the opportunity to expand the midscale brand as travel has restarted and COVID restrictions have eased. Part of SMHCC’s goal is to offer good and quality accommodations in secondary and tertiary cities in the Philippines. It will also provide affordable accommodations while enjoying the consistent service and signature hospitality experience in Park Inn Radisson hotels all while exploring more destinations around the Philippines.

Peggy Angeles, executive vice president, SM Hotels & Conventions Corp., confirmed that the new hotels will be built mostly outside the nation’s capital. The first of these new properties will be 516-room dual-branded property in Cebu City under the Radisson and Park Inn by Radisson brands, which is scheduled to open its doors in 2027, providing a diverse range of accommodation for travellers visiting the Central Visayas region’s largest city. The properties will be part of an integrated development adjacent to the SMX convention centre and SM Seaside Arena as well as the SM Seaside City Cebu Mall, a 147-meter-tall Seaside Tower and a church. Other locations are in Isabela, Laoag, Olongapo, Cavite, and Laguna targeting mostly domestic travellers.

Commitment to sustainability

Alongside its ambitious growth in the Philippines, Radisson Hotel Group and SMHCC are dedicated to a sustainable future, built on a commitment to become Net Zero by 2050 through the development of certified green hotel buildings, increasing the use of renewable energy and driving sustainable hotel operations.

Both companies will jointly drive the adoption of the Hotel Sustainability Basics, the world’s new trusted standard for essential hotel sustainability, which was launched in Manila last year, by the World Travel & Tourism Council, where Radisson Hotel Group was represented alongside 70 leading hotel groups, destinations and stakeholders.

In addition to its Net Zero commitment, Radisson Hotel Group offers unique solutions to make sustainable hotel stays easy such as 100% carbon-neutral Radisson Meetings, and the ability to offset the carbon footprint through Radisson Rewards. Dozens of individual properties have won green awards in recent years, and EcoVadis honoured Radisson Hotel Group with the Silver award for sustainable supply chain practices across its brands.