Radisson enters future of digital hospitality, launches new multi-brand platform

Radisson Hotel Group has launched its new multi-brand and mobile-first global website, RadissonHotels.com, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders.

The enhanced RadissonHotels.com allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.

“One single touchpoint for all our brands.”

For both new and existing Radisson Rewards members, RadissonHotels.com and the Radisson Hotels App will deliver a personalised digital experience. Thanks to its intuitive user interface, the website and the app will be the main hubs for earning, viewing and redeeming points – as well as seeing all the benefits of Radisson Rewards in one place.

Eric De Neef, executive vice president and global chief commercial officer for Radisson Hotel Group said: “The launch of the new website is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience. It is a core commercial initiative of our five-year operating plan, which is transforming business.”