Gemma has 20 years’ experience as a journalist, editor and corporate communications consultant.

She has worked for a variety of major newspaper titles and business publications spanning three continents – Europe, the Middle East and Australia – and has specialised in travel, tourism, hospitality and aviation during this time.

As an editor, she has personally overseen the launch of and managed several landmark business titles covering these sectors, including Hotelier Middle East, Hotel News Middle East, Arabian Travel News, the highly regarded Arabian Travel Market (ATM) Yearbook series and more recently, the first World Travel Market (WTM) London annual to celebrate the event’s 40th anniversary in 2019.

Gemma is recognised as one of the Middle East travel and tourism industry’s leading commentators having curated and presented the ATM Conference programme since 2010. She has moderated several high-profile sessions featuring major industry leaders at ATM and WTM London and launched ATM’s successful summits on hospitality, halal tourism and new for 2020, Saudi Arabia.

As Director of Content Inc., Gemma provides corporate communications services to key clients across the UK, Middle East, Africa and Asia, including Accor, dnata, Dubai Tourism, The First Group, Rotana and VisitBritain, and has also developed expertise in the fast-growing halal tourism sector, working with specialists including Rihaala.com, Serendipity Tailormade, Tripfez, Salam Standard and more.

Content Inc. also supports PR agencies in the UAE and Saudi Arabia with high-quality editorial content and delivers media and crisis communications training, with recent clients including Accor and Atlantis, The Palm in Dubai.