Princess Cruises Launches Amore Princess Zero Alcohol Collection: A New Era of Mindful Indulgence

As the global trend of mindful drinking gains momentum, Princess Cruises is set to revolutionise the cruise experience with the launch of the Amore Princess Zero Alcohol Collection. This innovative menu, debuting in March, offers a refreshing alternative for guests who want to celebrate unforgettable moments at sea—without the alcohol. Leading the Way in Non-Alcoholic Indulgence The Amore Princess Zero Alcohol Collection marks a significant milestone as the first standalone non-alcoholic bar menu from a major cruise brand. Featuring an impressive array of 10–20 craft cocktails, this curated menu has been developed in collaboration with the visionary team behind the world’s No. 1 bar, Sips in Barcelona, Princess mixologists, and renowned cocktail artist Rob Floyd. The collection also boasts an exclusive selection of imported and domestic craft non-alcoholic beers, as well as white, red, rosé, and sparkling wines—all crafted to mirror the complexity and quality of traditional beverages. “At Princess, we’re committed to creating inclusive experiences for all of our guests,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated, and celebratory. By collaborating with exceptional brands like Betty Buzz and Lyre’s, and industry-leading mixologists, we’re proud to offer premium zero-proof options that complement the elevated Princess experience.” Signature Offerings Guests can look forward to enjoying a range of complex and flavourful non-alcoholic creations, including:

• Betty Buzz Creations: Known for its premium, all-natural mixers, Betty Buzz adds a bright, effervescent touch to the collection. Highlights include Blake’s Breeze, a crisp and refreshing blend of Betty Buzz Sparkling Grapefruit, a splash of soda, and a twist of citrus.
• Kylie Minogue’s Non-Alcoholic Sparkling Rosé: Known for her elegance and style, Kylie Minogue’s award-winning non-alcoholic sparkling rosé offers a light, crisp, and celebratory option, perfect for toasting unforgettable moments at sea.
• Lyre’s Non-Alcoholic Cocktails: Guests can savour complex mocktails featuring Lyre’s award-winning spirits alternatives, such as the No-Jito Royale, a modern take on the classic mojito made with Lyre’s White Cane Spirit, fresh mint, and lime.
• 24K Margarita: This dazzling creation combines the artistry of non-alcoholic spirits with the glamour of a signature margarita. It features Almave tequila by Lewis Hamilton in a non-alcoholic version crafted exclusively for Princess.

All spirits alternatives used in the collection are created with the same ingredients and meticulous methods as traditional alcoholic options, ensuring an authentic and indulgent experience. Inclusive Packages Drinks within the Amore Princess Zero Alcohol Collection will be included in the Princess Plus and Princess Premier packages, which offer unlimited beverages, among other premium amenities. This inclusion makes it easier than ever for guests to enjoy these sophisticated non-alcoholic beverages as part of their cruising experience. The Amore Princess Zero Alcohol Collection will debut fleetwide by the end of March, providing the perfect way for guests seeking more mindful travel to enjoy premium, zero-proof options. Conclusion Princess Cruises is redefining the cruise experience with the introduction of the Amore Princess Zero Alcohol Collection. Princess Cruises is setting a new standard for mindful indulgence at sea by offering a wide range of delicious and sophisticated non-alcoholic beverages. Whether toasting a special occasion or enjoying a refreshing drink, the Amore Princess Zero Alcohol Collection promises an unforgettable experience that aligns with a more mindful approach to travel.